ARIZONA JAZZ WINTER VACATION FESTIVAL SERIES
Impact Study: AZ Winter Vacation Festival Series & Scottsdale Jazz Festival
Contributes Millions To the State of Arizona and the city of Scottsdale Economy.
Economic Impact Study Commissioned by: International Jazz Day AZ Foundation, Inc. Estimates The Concert Series & Scottsdale Jazz Festivals will Contribute Millions to the State of Arizona & the Cities of Scottsdale, Mesa Tempe, and Phoenix Arizona in the next three years
BY:Wm Doc JonesScottsdale, AZ: At the request of the International Jazz Day, AZ Foundation, Inc. commissioned a study designed to measure the economic impact the AZ Winter Vacation Concert series and the Scottsdale Jazz Festival of 2022 & 2023 will have on the State of Arizona and the surrounding cities of Scottsdale. Paradise Valley, Phoenix, and Tempe, Arizona.
The Corley Group LLC & Advantage Marketing Information, conducted this study. The results of the five-page report concluded that in 2022 the Scottsdale Jazz Festival had over 2,000 attendees and 2023 will have 7,500 to 10,000 over three days:
The Scottsdale Jazz Festival estimated a direct spending contribution to the State of Arizona of $5,089,367.00. Previous studies estimated the combined economic impact on Arizona at $3,710,000.00. (Impact Studies conducted by The AZ Office of Travel, Tourism and Recreation at the State of Arizona: 2022 Scottsdale Jazz Festival - $1.11 million; 2021 Scottsdale Festival - $125,000 due to Covid).
The Scottsdale Jazz Festival 2023 is estimated to gross over two Million dollars for the State of Arizona.
85.1% of attendees specifically came to Scottsdale, Arizona, for the Scottsdale Jazz Festivals. The Scottsdale Jazz Festival attracted a high-quality demographic and provided significant promotional exposure for the State, which augmented Scottsdale’s brand.
The Net Promoter Score, an index that measures company loyalty, ranked the International Jazz Day AZ Festivals among Arizona’s most respected companies and brands .
“This report confirms that the International Jazz Day AZ Foundation / Festivals provide a tremendous boost to Arizona’s tourist economy, ” said Former AOT Director Debbie Johnson. “The Festivals are a huge draw, attracting thousands of attendees to Scottsdale, Mesa, Tempe, Sedona, and Phoenix for the last ten years each year who impact the local economy by spending close to $2 million on lodging, food and beverages, shopping, and entertainment. The fact that almost 90 percent of the Festival goers specifically came to Arizona because of the International Jazz Day AZ Foundation Jazz Festivals underscores the importance of these venues as economic drivers for our state’s economy.”
“We were happy to cooperate with The Corley Group Travel LLC for this study, which provides valuable information on the financial impact of the AZ Winter Vacation Jazz Festivals and concerts series, as well as insight into who the attendees are and where they come from, “ said Doc Jones, Producer/ founder of the Scottsdale, Mesa, Tempe and Phoenix Jazz Festivals and CEO of International Jazz Day AZ Foundation, Inc. “We were particularly pleased with the results of the Net Promoter Score, which ranks the Festivals alongside some of the country’s most respected Jazz Festivals companies.
For over thirty years, Scottsdale, AZ, has had a special place in my heart, and I am happy to know that the Scottsdale Jazz Festivals have a major impact on this great city and state.” Said Doc Jones
ATTENDEE/VENDOR/PERFORMER EXPENDITURES
The results detailed attendee expenditures and vendor and performer expenditures for Food and Beverage, Shopping, Entertainment, Lodging, and Others. The categories of expenditures were noted At the Festival, In Scottsdale (except for lodging, which is included in Tempe and elsewhere in Phoenix), and Elsewhere in Arizona.
STATISTICAL HIGHLIGHTS
Median expenditures by Jazz attendees were significantly higher in most categories than Blues attendees’ expenditures. While the Jazz Festival had fewer people, its direct spending impact was disproportionately more significant.
Performers spent more on most categories than vendors, adding to the spending impact of the event. Scottsdale Jazz Festival 2022 attendees visited other Arizona tourist destinations more than Blues attendees.
79% of Scottsdale Jazz Festival attendees listed the Festival websites as their chief source of information. Social media and word of mouth were other vital sources.
41.7% of Festival attendees earned graduate degrees.
43.6% of Festival attendees were men, and 56.4% were women.
25.2% of overall Festival attendees were in the 35-75 age group.
51% of overall Festival attendees were Caucasian; 33% were Black; 4% were Asian, 10% Hispanic, and 2% American Indian.
22% of the overall attendees earned an average income of $100,000-$149,000.
The most significant percentage of out-of-state attendees came from California, Las Vegas, Chicago, and Miami.
Arizona’s purchased 95.8% of the tickets sold online through the scottsdalejazzfest.org website
According to the study, International Jazz Day AZ Foundation Festivals produces a concert series that offers a significant positive economic impact on the State of Arizona. Their audiences extremely well receive the events that come from cold weather cities, and their experiences serve as positive promotional opportunities for the State overall.
