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Announcing your 4ocean Impact Partnership A toolkit for making a splash

Table of Contents 6

Get Featured by 4ocean

How to be highlighted across 4ocean’s channels - from blogs and newsletters to Instagram Stories and LinkedIn. Includes submission links and amplification tips.

26 - 27

7-9

Storytelling Resources

Library of tools to educate and engage your audiences.

28 - 30

Guidelines for using the 4ocean brand and logo properly. Includes logo usage, tone of voice, co-branding do’s & don’ts, and asset download links.

11 - 13

Plan Ahead for Key Dates

Overview of the Earth Day Activation Kit (available Q1 2026). Includes why Earth Day matters, how to activate with 4ocean, and toolkit preview.

32 - 33

Co-Branded Lockups

How to visually present your partnership side by side with 4ocean. Covers spacing, proportion, arrangement, and color guidelines.

14 - 15

Stay Connected with 4ocean

Details about quarterly partner cleanups and community engagement opportunities. Includes 2026 event calendar.

34 - 36

Communicating About Your Partnership

Messaging best practices to share your impact clearly and consistently. Includes sample phrasing, announcement templates, and guidance for website, press, and social posts.

16 - 18

Contact & Support

Contact info for 4ocean Partnerships and Concierge teams.

38 - 39

Partnership Impact Campaigns

Inspiration and real-world examples from partner activations. Subsections: Digital + Content Campaigns

20 - 24

Introduction to the Clean Ocean Movement and what it means to become a 4ocean Impact Partner. Includes the “Getting Started” checklist and partnership overview.

4-5

Explaining 4ocean

About 4ocean’s mission, model, and measurable impact. Highlights how partnerships work, why they matter, and key impact statistics.

Co-Branding & Messaging Essentials

Welcome to the Movement

Welcome to the Movement!

Over 10 million tons of plastic enter the ocean each year. It’s one of the greatest environmental challenges of our time. But together, we have the power to change that story. By becoming a 4ocean Impact Partner, your business is joining a global community committed to protecting and restoring our one shared ocean. Every partnership supports local crews, empowers coastal communities, funds large-scale cleanups, and drives measurable environmental impact that restores ecosystems and protects endangered animals. This isn’t just a campaign. It’s a movement to transform the way business interacts with the ocean, from extraction and pollution toward protection and regeneration. As a partner, you’re not only helping us remove plastic and trash from the ocean, rivers, and coastlines, you’re showing your customers, employees, and stakeholders that your brand stands for something bigger: a future where the ocean thrives. Welcome to the Clean Ocean Movement!

Learn more about the mission you’re joining by watching this video 4

Getting Started Review your resources

Share with your customers

Make a plan

Connect with the community

Celebrate with your crew

Keep the ocean clean

Get your team stoked on the impact they’re helping create.

This is just the beginning, keep sharing updates as your impact grows!

Dive into the toolkit - logos, impact stats, and ready-to-go messaging.

Announce it loud - website, socials, email. Show off your new impact.

Pick your channels, set your timing, and chart your course.

Tag us, join a cleanup, and amplify with fellow partners.

Explaining 4ocean 7

Explaining 4ocean

What is 4ocean? 4ocean was founded by two surfers who witnessed firsthand the overwhelming amount of plastic pollution littering coastlines during a trip to Bali, Indonesia. What began as a personal mission to clean up the beaches they loved quickly grew into the realization that the issue was global in scope and demanded a scalable solution. From that moment, 4ocean was built on the idea that business could be a force for good, a vehicle not just for awareness, but for measurable, lasting change. Since our founding in 2017, we’ve grown into an international ocean cleanup Public Benefit Corporation, funding cleanup operations in multiple countries. We empower daily cleanups on rivers, coastlines, and in open water to remove plastic pollution before it can impact marine ecosystems. The company’s innovative model - funding cleanups through product sales and partnerships - has allowed us to remove tens of millions of pounds of trash from the ocean, all while empowering local captains and crews in the impacted communities who engage fulltime in the cleanup mission.

Explaining 4ocean

How partnerships work Every 4ocean partnership is designed to create measurable, verifiable impact. Whether it’s tying product sales to pounds removed, offsetting the plastic in your packaging, or directly funding cleanups, your commitment translates into trash pulled from the ocean, rivers, and coastlines - with transparent reporting you can share confidently.

Why it matters

50M+ pounds removed from the ocean

Programs include Plastic Neutral, Pull-A-Pound, and Certified Cleanup Partner.

Cleanup crews in multiple countries, employing local communities.

Every partnership is measurable, verifiable, and transparent.

Plastic pollution is one of the greatest environmental challenges of our time. By partnering with 4ocean, your brand is helping fund cleanups, empower local crews, and inspire customers to take action.

Impact is good for business Research shows that customers are more likely to choose - and stay loyal to - brands that back up their sustainability commitments with credible action. Partnering with 4ocean connects your brand to a global movement for ocean health.

Co-Branding & Messaging Essentials

Using the 4ocean Brand We want it to be easy for you to share your partnership the right way. Here are the essentials for co-branding with 4ocean.

Logo Usage

YOUR LOGO

Tone of Voice Always use the official 4ocean logo (provided in this kit).

Talk about impact, not perfection.

Keep it clean - don’t stretch, recolor, or add effects.

Focus on the “we” - partnership and community.

For detailed co-branding guidelines, please refer to Chapter 3.

Keep it simple, positive, and solution-oriented.

Tips for Talking Don’t

Download & Access Assets Download Logos & Lockups →

Our voice is optimistic, mission-driven, and clear.

Say: “4ocean Partner” or “Certified Cleanup Partner”

Say: “Donation,” “Sponsorship,” or “Certified Ocean Safe”

Use the #PoweredBy4ocean, #4oceanPartner and #ForTheOcean hashtag

Alter the logo colors or icon

Lead with impact stats (e.g., pounds removed, bottles diverted)

Create new program names or taglines

The correct styling is 4ocean (with a lowercase “o”). Avoid writing 4Ocean or 4OCEAN - consistency reinforces our brand identity.

This is what real protection looks like. Powered by 4ocean is the mark partners apply when verified ocean cleanup is built into their brand. Most sustainability claims rely on intent. This one relies on evidence. Powered by 4ocean is an ingredient brand mark - the partnership equivalent of Intel Inside or Made with Gore-Tex. Partners apply it to products, packaging, owned web, and content to signal that verified ocean cleanup is part of how the brand operates.

Formats

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.eps

DOWNLOAD LOCKUP FILES

READ USAGE RULES

Co-Branded Lockups

Showing Partnership, Side by Side Our co-branded lockups make it easy to showcase your impact partnership with 4ocean. Use these approved versions to keep things consistent and recognizable across all channels. Your concierge team will supply you with your custom logo lockups.

Lockup Guidelines Spacing Always leave clear space around both logos - no overlapping, crowding, or stretching.

Arrangement Use the “Partner | 4ocean” lockup provided.

Social Media PN Lock-up Video Outro Lock-up

Colors Use full-color logos on white or light backgrounds. Use white logo versions on dark or ocean photography backgrounds.

Proportions The partner logos should be at least 5% larger than the “Powered by 4ocean” logo.

4 Communicating About Your Partnership

Communicating About Your Partnership

Communicating About Your Partnership Here are some simple do’s and don’ts to help you talk about your 4ocean Impact Partnership clearly and consistently. Note: Your partnership type determines how you communicate about your impact. Plastic Neutral Partners pull plastic from the ocean, rivers, and coastlines. Pull-A-Pound & Certified Cleanup Partners pull plastic and waste/debris from the ocean, rivers, and coastlines. Powered by 4ocean is a noun, never a verb. The mark can’t act, only the partnership acts. The mark signals; it doesn’t clean, protect, or remove anything itself.

You might want to say:

What you should say instead:

Why not...

“Our company singlehandedly cleans the ocean.”

“As a 4ocean Impact Partner, we’re supporting global cleanups that have removed [X pounds] of trash from the ocean, rivers, and coastlines.”

No one company solves ocean plastic alone. Partnerships work best when framed as part of a collective global effort.

“We sponsor/donate to 4ocean”

“We’re proud to be a 4ocean Partner, supporting verified cleanup operations that create real impact.”

“Sponsor” or “Donates” suggests a transactional relationship. Partnership emphasizes shared values and measurable impact.

“We’ve eliminated all ocean plastic.”

“Our partnership helps remove plastic and trash directly from the ocean and coastlines, while driving awareness and action.”

Overclaims can damage credibility. Stay focused on measurable actions and real impact.

“We are certified ocean safe.”

“We’re a 4ocean Certified Cleanup Partner / Plastic Neutral Partner.”

Avoid using unofficial certifications or terms. Stick to the official program names provided by 4ocean.

“We help clean the ocean.”

“Our partnership is part of a growing global movement to protect and restore the ocean.”

Partnership is not an “award” it’s an active commitment and ongoing journey.

“Powered by 4ocean cleans up the water.”

“This product is Powered by 4ocean”

The mark can’t act. “Powered by” labels the product; it doesn’t perform the cleanup itself.

“Powered by 4ocean is how we protect the ocean.”

“Look for the Powered by 4ocean mark.”

Same issue: the mark signals a connection to the partnership, it isn’t the mechanism of protection.

“Powered by 4ocean removes plastic.”

“Partnering with 4ocean is how we back up our claims” / “Our 4ocean partnership funds verified cleanup.”

The mark can’t remove anything. It points to the partnership that funds the verified cleanup work.

Communicating About Your Partnership

Announcing Your Impact Your 4ocean Impact Partnership is something to celebrate! Here are a few ways to spread the word across your channels while keeping your story authentic, inspiring, and consistent.

Update your website

Add your partnership to your “About,” “Sustainability,” or “Impact” page. Consider creating a dedicated landing page to showcase your commitment. Include your co-branded lockup and link to your 4ocean Impact Dashboard. You could also write a blog post about your certification, including the following:

Tell the media

Issue a press release announcing your partnership and highlighting your impact. Explain why your brand chose to partner with 4ocean and what it means for your industry, customers, and the planet.

Post on social media

Announce your partnership on your brand’s social channels. Tag @4ocean and use our hashtags: #4oceanPartner #ForTheOcean #PoweredBy4ocean Be sure to tell your story in your own words and voice. Access your full asset library here.

Need support? Our team can provide a partner quote, factcheck your release, or provide a template.

Why did you choose to partner with 4ocean?

What have you learned or what challenges

→ Share the motivations behind your

have you faced in your sustainability journey?

commitment to ocean health and sustainability.

→ Be real and honest - audiences connect with transparency.

What makes your 4ocean partnership unique?

What goals have you set for the future?

→ Explain how this partnership connects to your

→ Outline how this partnership is just the beginning

values, products, or customers.

of your broader sustainability or impact roadmap.

Partnership Impact Campaigns

Examples of Partnership Annoucements (Digital + Content)

See How Partners Go Digital

Activate on Your Website

Write a Blog Post

Social Posts

Sailun Tires rebranded its Erange EV homepage with a full 4ocean partnership takeover.

Azenco used Earth Day 2024 to spotlight its 4ocean partnership in a detailed blog post.

Chomps announced their partnership through a series of short-form videos across paid and organic social channels.

They launched a customer giveaway, showcased their impact commitment - pulling 2 pounds of trash per tire sold - and integrated 4ocean storytelling throughout their product pages.

They shared year-one results of 25,000 pounds removed, published quarterly cleanup data, and highlighted on-theground impact stories from Bali to bring their pledge to life.

Each post connected product benefits to measurable ocean impact, driving strong engagement and shareability. See it here.

See it here. See it here.

Examples of Partnership Annoucements (Digital + Content)

See How Partners Go Digital

Brand Video

Reach Out to Media

Tell Your Customers

Sea-Doo produced a campaign video, “Ride for a Cleaner Future,” that tied the freedom of riding to the responsibility of protecting the ocean.

Many partners amplify their story through earned media. Use our template press releases to share your announcement with trade, sustainability, and local press outlets.

Chomps launched an email campaign announcing their new partnership.

The film told the partnership story through lifestyle visuals and 4ocean cleanup footage.

We’ll support with quotes and data to strengthen your pitch.

The campaign showed how each purchase removed plastic from the ocean, driving awareness and sales while reinforcing Chomps’ mission-driven values. See examples here.

Watch it here.

Access Templates.

Examples of Partnership Annoucements (Experiential & In-Market)

Activate In-Market

Package Inserts

Tradeshow Activation

Retail Activation

Email Signatures

Bonterra added postcards to its paper products packaging with a bold call-to-action: “Buy Bonterra and help remove 45 plastic bottles from the ocean.” Each card featured a QR code, creating a direct customer engagement touchpoint at retail.

At a major industry tradeshow, Erange EV brought their 4ocean partnership to life with an interactive booth experience. Messaging reinforced their commitment - 2 pounds pulled for every tire sold while sparking conversations and industry differentiation.

HP took over a shopping mall to launch its sustainable printer line with 4ocean. The activation featured immersive displays, customer engagement touchpoints, and large-scale messaging around ocean plastic impact.

Endangered Species Chocolate updated all employee email signatures with a partnership badge and the tagline: “Giving forward just got cleaner. We are now Ocean Plastic Neutral Certified.” A small but high-visibility way to reinforce the story daily.

Learn more here.

See the impact.

See it here.

Examples of Partnership Annoucements (Experiential & In-Market)

Activate In-Market

Packaging

Collab Products

Co-Branded Swag

Giveaways

Bali Water integrated the “Buy One, Pull One” promise directly onto its packaging, empowering customers to make an impact at the point of purchase. Each bottle featured the updated 4ocean horizontal badge, ensuring customers instantly connected purchase to impact.

GoodPop launched a 4ocean Blue Lemonade flavor in Whole Foods, tying a seasonal product launch to a large-scale impact campaign. The collaboration expanded distribution and gave customers a tangible way to participate.

Frank Family Vineyards created branded swag bundles to extend their partnership story beyond retail and events. By integrating sustainability into useful, high-visibility items, Frank Family Vineyards gave customers a lasting way to represent the partnership and its mission.

Knockaround drove excitement with a branded giveaway featuring free sunglasses and an impact-driven prize pack. The campaign combined fun, fashion, and sustainability to create a memorable customer activation.

Explore campaign. See it here.

Explore giveaways. See examples here.

6 Get Featured by 4ocean

Get Featured by 4ocean

Let’s Celebrate

We love celebrating our partners and amplifying your impact story. Here’s how you can get featured across 4ocean’s channels and reach millions of ocean advocates.

4ocean Impact Spotlight Blog

Instagram Stories

Newsletter & Partner Spotlight

We regularly publish partner round-up blogs featuring new activations, product launches, and impact milestones.

We regularly reshare partner announcements on Instagram Stories.

LinkedIn is our go-to platform for highlighting business partnerships and thought leadership.

Here’s how to get featured:

To be featured:

Want to be included? Fill out our blog submission form and share your story, content, and impact highlights.

Tag @4ocean in your post.

Share your announcement on your company LinkedIn page.

For select partnerships, we may feature your brand in our Clean Ocean Club newsletter or a dedicated partner spotlight email. If this is included in your MOU, our team will coordinate with you directly.

Make sure to email concierge@4ocean.com at least 48 hours before you post so our team is ready to amplify it.

Tag @4ocean and include #4oceanPartner #ForTheOcean.

Submit Your Story

We’ll engage, reshare, and help your impact reach a professional audience.

Closing Note: Your story inspires others to take action for the ocean. We’re here to help amplify it - so don’t be shy about sharing!

Make Sure to email concierge@4ocean.com at least 48 hours before you post so our team is ready to amplify it.

Storytelling Resources

Resources to Power Your Story Ocean Sustainability Guide

Partnership Activation Playbook

A deep dive into the ocean plastic crisis, why your partnership matters, and how to empower employees to champion the mission.

In this video, Co-Founder Alex Schulze shares the many ways to activate your 4ocean partnership from website design and packaging to tradeshows, influencer campaigns, and industry leadership.

View Guide

We’ve built a library of tools to make it easy for you to educate, inspire, and engage your audiences. Use these resources to tell your partnership story with authenticity and impact.

Activation Checklist

A step-by-step guide for launching your omnichannel campaign and making sure you don’t miss a beat. Download Checklist

Company Cleanup Checklist

Want to rally your team? This guide gives you everything you need to host a meaningful cleanup and get employees engaged in the mission. Download Checklist

Watch Video

Storytelling Resources

Photo + Video Library

A curated library of high-quality imagery and b-roll to tell your story. Includes shots of the plastic crisis, cleanup crews, materials processing, and your partnership impact in action. Access Library

Social + Email Template Library Access Template

Impact Education

Behind the Scenes Join Alex on one of the most polluted beaches in the world and see how our crews collect and process plastic. A powerful way to connect with the impact you’re driving. Watch Video

What Do We Do With the Plastic? Take an inside look at our largest processing facility to see how plastic is sorted, prepped, and sent for recycling - closing the loop on waste. Watch Video

The 4ocean Impact Blog Stay up to date with the latest stories from the field and see the real impact your partnership helps create. Share these stories with your audiences to keep the momentum going. Read Blog

8 Plan Ahead for Key Dates

Calendar

Plan Ahead for Earth Day

Plan Ahead for Earth Day Thursday, April 22, 2027

Why Earth Day Matters Earth Day is the single largest environmental movement in the world, with over 1 billion people in 190+ countries participating each year. It’s a moment when sustainability is top-of-mind for customers, employees, and communities making it the perfect time to amplify your 4ocean partnership. Activating around Earth Day shows your audiences that your brand isn’t just talking about impact - you’re taking real action for the planet.

How to Activate with 4ocean Leverage Our Earth Day Toolkit (Available Q1 2027) Pre-made graphics, templates, and messaging make it simple to plug Earth Day into your marketing campaigns.

Engage Your Team & Customers Host a cleanup, launch a sustainability challenge, or run an Earth Day giveaway to rally your community around the mission.

Announce Your Commitment

Join the Conversation

Use our press release template, blog prompts, and ready-to-go email banners to share your story with customers and stakeholders.

Use the Earth Day Partner Badge and our social assets to participate in the global movement on April 22nd. Tag @4ocean and use #ForTheOcean to be featured.

Access the Earth Day Activation Kit

(Available Q1 2027) 33

9 Stay Connected With 4ocean

Storytelling Resources

Join Us at Our Quarterly Partner Cleanups Every quarter, 4ocean hosts an exclusive cleanup in sunny Florida - and you’re invited! These events are a chance to: Meet the 4ocean team and see our operations in action Connect with other like-minded partners in our growing network Create authentic content to fuel your campaign storytelling Experience the mission you’re helping to power - firsthand Spaces are limited, and spots fill quickly. Email your concierge today to secure your team’s place.

Storytelling Resources

2026 Quarterly Cleanup Calendar: 2/20/2026

5/8/2026

8/7/2026

11/6/2026

Email Your Concierge to Reserve Your Spot

10 Contact & Support

We’re so glad you’re here. Every campaign you launch and every story you tell inspires action and brings us closer to a cleaner, healthier ocean. This media kit was designed to help you showcase the incredible impact of your partnership. The way you activate your story has the power to educate, inspire, and mobilize communities around the world.

For Support: General Inquiries: partnerships@4ocean.com Dedicated Concierge Team: concierge@4ocean.com 4ocean Headquarters 1550 NW First Ave Boca Raton, FL 33432

We’re honored to have you in the 4ocean Partner Network - and we can’t wait to see the waves you’ll make.