Impact Partnership
A toolkit for making a splash
Welcome to the Movement!
Over 10 million tons of plastic enter the ocean each year. It’s one of the greatest environmental challenges of our time. But together, we have the power to change that story.
By becoming a 4ocean Impact Partner, your business is joining a global community committed to protecting and restoring our one shared ocean. Every partnership supports local crews, empowers coastal communities, funds large-scale cleanups, and drives measurable environmental impact that restores ecosystems and protects endangered animals.
This isn’t just a campaign. It’s a movement to transform the way business interacts with the ocean, from extraction and pollution toward protection and regeneration.
As a partner, you’re not only helping us remove plastic and trash from the ocean, rivers, and coastlines, you’re showing your customers, employees, and stakeholders that your brand stands for something bigger: a future where the ocean thrives.
Welcome to the Clean Ocean Movement!
Learn more about the mission you’re joining by watching this video
Getting Started
Review your resources
Dive into the toolkit - logos, impact stats, and ready-to-go messaging.
Share with your customers
Announce it loud - website, socials, email. Show off your new impact.
Make a plan
Pick your channels, set your timing, and chart your course.
Connect with the community
Tag us, join a cleanup, and amplify with fellow partners.
Celebrate with your crew
Get your team stoked on the impact they’re helping create.
Keep the ocean clean
This is just the beginning, keep sharing updates as your impact grows!
Explaining 4ocean 1
What is 4ocean?
4ocean was founded by two surfers who witnessed firsthand the overwhelming amount of plastic pollution littering coastlines during a trip to Bali, Indonesia. What began as a personal mission to clean up the beaches they loved quickly grew into the realization that the issue was global in scope and demanded a scalable solution. From that moment, 4ocean was built on the idea that business could be a force for good, a vehicle not just for awareness, but for measurable, lasting change.
Since our founding in 2017, we’ve grown into an international ocean cleanup Public Benefit Corporation, funding cleanup operations in multiple countries. We empower daily cleanups on rivers, coastlines, and in open water to remove plastic pollution before it can impact marine ecosystems. The company’s innovative model - funding cleanups through product sales and partnerships - has allowed us to remove tens of millions of pounds of trash from the ocean, all while empowering local captains and crews in the impacted communities who engage fulltime in the cleanup mission.
Explaining 4ocean
How partnerships work
Every 4ocean partnership is designed to create measurable, verifiable impact. Whether it’s tying product sales to pounds removed, offsetting the plastic in your packaging, or directly funding cleanups, your commitment translates into trash pulled from the ocean, rivers, and coastlines - with transparent reporting you can share confidently.
Why it matters
Plastic pollution is one of the greatest environmental challenges of our time. By partnering with 4ocean, your brand is helping fund cleanups, empower local crews, and inspire customers to take action.
Impact is good for business
Research shows that customers are more likely to choose - and stay loyal to - brands that back up their sustainability commitments with credible action. Partnering with 4ocean connects your brand to a global movement for ocean health.
pounds removed from the ocean
Programs include Plastic Neutral, Pull-A-Pound, and Certified Cleanup Partner.
Cleanup crews in multiple countries, employing local communities.
Every partnership is measurable, verifiable, and transparent.
Co-Branding & Messaging Essentials 2
Co-Branding & Messaging Essentials
Using the 4ocean Brand
We want it to be easy for you to share your partnership the right way. Here are the essentials for co-branding with 4ocean.
Logo Usage
Always use the official 4ocean logo (provided in this kit).
Keep it clean - don’t stretch, recolor, or add effects.
For co-branding, use the “Partner | 4ocean” lockup template provided.
Tips for Talking
Do
Download & Access Assets
Download Logos & Lockups →
Say: “4ocean Partner” or “Certified Cleanup Partner”
Use the #4oceanPartner and #ForTheOcean hashtag
Lead with impact stats (e.g., pounds removed, bottles diverted)
The correct styling is 4ocean (with a lowercase “o”).
Tone of Voice
Our voice is optimistic, mission-driven, and clear.
Talk about impact, not perfection.
Focus on the “we” - partnership and community.
Keep it simple, positive, and solution-oriented.
Don’t
Say: “Donation,” “Sponsorship,” or “Certified Ocean Safe”
Alter the logo colors or icon
Create new program names or taglines
Avoid writing 4Ocean or 4OCEAN - consistency reinforces our brand identity.
Co-Branded Lockups 3
Co-Branded Lockups
Showing Partnership, Side by Side
Our co-branded lockups make it easy to showcase your impact partnership with 4ocean. Use these approved versions to keep things consistent and recognizable across all channels. Your concierge team will supply you with your custom logo lockups.
Lockup Guidelines
Spacing
Always leave clear space around both logos - no overlapping, crowding, or stretching.
Arrangement
Use the “Partner | 4ocean” lockup provided. For vertical horizontal arrangements, the 4ocean logo always appears on bottom, or second, in support of your brand.
Colors
Use full-color logos on white or light backgrounds.
Use white logo versions on dark or ocean photography backgrounds.
Proportions
Both logos should appear equal in size and weight - no brand should overshadow the other.
(This is the primary 4ocean brand color. Use it consistently across digital and print assets to maintain brand recognition.)
4ocean Blue: Pantone 2935 C | HEX #0070C2
Communicating About Your Partnership 4
Communicating About Your Partnership
Communicating About Your Partnership
Here are some simple do’s and don’ts to help you talk about your 4ocean Impact Partnership clearly and consistently.
You might want to say: What you should say instead: Why not...
“Our company single-handedly cleans the ocean.”
“We sponsor/ donate to 4ocean”
“As a 4ocean Impact Partner, we’re supporting global cleanups that have removed [X pounds] of trash from the ocean, rivers, and coastlines.”
“We’re proud to be a 4ocean Partner, supporting verified cleanup operations that create real impact.”
“We’ve eliminated all ocean plastic.”
Note: Your partnership type determines how you communicate about your impact.
Plastic Neutral Partners pull plastic from the ocean, rivers, and coastlines.
Pull-A-Pound & Certified Cleanup Partners pull plastic and waste/debris from the ocean, rivers, and coastlines.
“We are certified ocean safe.”
“Our partnership helps remove plastic and trash directly from the ocean and coastlines, while driving awareness and action.”
“We’re a 4ocean Certified Cleanup Partner / Plastic Neutral Partner.”
No one company solves ocean plastic alone. Partnerships work best when framed as part of a collective global effort.
“Sponsor” or “Donates” suggests a transactional relationship. Partnership emphasizes shared values and measurable impact. Overclaims can damage credibility. Stay focused on measurable actions and real impact.
“We help clean the ocean.”
“Our partnership is part of a growing global movement to protect and restore the ocean.”
Avoid using unofficial certifications or terms. Stick to the official program names provided by 4ocean.
Partnership is not an “award” - it’s an active commitment and ongoing journey.
Announcing Your Impact
Your 4ocean Impact Partnership is something to celebrate! Here are a few ways to spread the word across your channels while keeping your story authentic, inspiring, and consistent.
Add your partnership to your “About,” “Sustainability,” or “Impact” page.
Consider creating a dedicated landing page to showcase your commitment.
Issue a press release announcing your partnership and highlighting your impact.
Be sure to tell your story in your own words and voice. Access your full asset library here. Update your website Tell the media Post on social media 1 2 3
Include your co-branded lockup and link to your 4ocean Impact Dashboard. You could also write a blog post about your certification, including the following:
Explain why your brand chose to partner with 4ocean and what it means for your industry, customers, and the planet.
Need support?
Our team can provide a partner quote, factcheck your release, or provide a template.
Announce your partnership on your brand’s social channels. Tag @4ocean and use our hashtags: #4oceanPartner #ForTheOcean
Why did you choose to partner with 4ocean?
→ Share the motivations behind your commitment to ocean health and sustainability.
What makes your 4ocean partnership unique?
→ Explain how this partnership connects to your values, products, or customers.
What have you learned or what challenges have you faced in your sustainability journey?
→ Be real and honest - audiences connect with transparency.
What goals have you set for the future?
→ Outline how this partnership is just the beginning of your broader sustainability or impact roadmap.
Partnership Impact Campaigns 5
See How Partners Go Digital
Activate on Your Website
Sailun Tires rebranded its Erange EV homepage with a full 4ocean partnership takeover.
They launched a customer giveaway, showcased their impact commitment - pulling 2 pounds of trash per tire sold - and integrated 4ocean storytelling throughout their product pages.
See it here.
Write a Blog Post
Azenco used Earth Day 2024 to spotlight its 4ocean partnership in a detailed blog post.
They shared year-one results of 25,000 pounds removed, published quarterly cleanup data, and highlighted on-theground impact stories from Bali to bring their pledge to life.
See it here.
Social Posts
Chomps announced their partnership through a series of short-form videos across paid and organic social channels.
Each post connected product benefits to measurable ocean impact, driving strong engagement and shareability.
See it here.
Examples of Partnership Annoucements (Digital + Content)
See How Partners Go Digital
Brand Video Reach Out to Media
Sea-Doo produced a campaign video, “Ride for a Cleaner Future,” that tied the freedom of riding to the responsibility of protecting the ocean.
The film told the partnership story through lifestyle visuals and 4ocean cleanup footage.
Watch it here.
Many partners amplify their story through earned media. Use our template press releases to share your announcement with trade, sustainability, and local press outlets.
We’ll support with quotes and data to strengthen your pitch.
Access Templates.
Tell Your Customers
Chomps launched an email campaign announcing their new partnership.
The campaign showed how each purchase removed plastic from the ocean, driving awareness and sales while reinforcing Chomps’ mission-driven values.
See examples here.
Examples of Partnership Annoucements (Experiential & In-Market)
Activate In-Market
Package Inserts
Bonterra added postcards to its paper products packaging with a bold call-to-action: “Buy Bonterra and help remove 45 plastic bottles from the ocean.” Each card featured a QR code, creating a direct customer engagement touchpoint at retail.
Learn more here.
Tradeshow
Activation
At a major industry tradeshow, Erange EV brought their 4ocean partnership to life with an interactive booth experience. Messaging reinforced their commitment - 2 pounds pulled for every tire soldwhile sparking conversations and industry differentiation.
Learn more here.
Retail
Activation
HP took over a shopping mall to launch its sustainable printer line with 4ocean. The activation featured immersive displays, customer engagement touchpoints, and large-scale messaging around ocean plastic impact.
See the impact.
Email Signatures
Endangered Species Chocolate updated all employee email signatures with a partnership badge and the tagline: “Giving forward just got cleaner. We are now Ocean Plastic Neutral Certified.” A small but high-visibility way to reinforce the story daily.
See it here.
Examples of Partnership Annoucements (Experiential & In-Market)
Activate In-Market
Packaging
Bali Water integrated the “Buy One, Pull One” promise directly onto its packaging, empowering customers to make an impact at the point of purchase. Each bottle featured the updated 4ocean horizontal badge, ensuring customers instantly connected purchase to impact.
See it here.
Collab Products
GoodPop launched a 4ocean Blue Lemonade flavor in Whole Foods, tying a seasonal product launch to a large-scale impact campaign. The collaboration expanded distribution and gave customers a tangible way to participate.
Explore campaign.
Co-Branded Swag
Frank Family Vineyards created branded swag bundles to extend their partnership story beyond retail and events. By integrating sustainability into useful, high-visibility items, Frank Family Vineyards gave customers a lasting way to represent the partnership and its mission.
See examples here.
Giveaways
Knockaround drove excitement with a branded giveaway featuring free sunglasses and an impact-driven prize pack. The campaign combined fun, fashion, and sustainability to create a memorable customer activation.
Explore giveaways.
Get Featured by 4ocean 6
Get Featured by 4ocean
Let’s Celebrate
4ocean Impact
Spotlight Blog Instagram Stories
We regularly publish partner round-up blogs featuring new activations, product launches, and impact milestones.
Want to be included?
Fill out our blog submission form and share your story, content, and impact highlights.
Submit Your Story
We regularly reshare partner announcements on Instagram Stories.
Here’s how to get featured:
Tag @4ocean in your post.
Make sure to email concierge@4ocean.com at least 48 hours before you post so our team is ready to amplify it.
We love celebrating our partners and amplifying your impact story. Here’s how you can get featured across 4ocean’s channels and reach millions of ocean advocates.
Newsletter & Partner Spotlight
LinkedIn is our go-to platform for highlighting business partnerships and thought leadership.
To be featured:
Share your announcement on your company LinkedIn page.
Tag @4ocean and include #4oceanPartner #ForTheOcean.
We’ll engage, reshare, and help your impact reach a professional audience.
Make Sure to email concierge@4ocean.com at least 48 hours before you post so our team is ready to amplify it.
For select partnerships, we may feature your brand in our Clean Ocean Club newsletter or a dedicated partner spotlight email. If this is included in your MOU, our team will coordinate with you directly.
Closing Note:
Your story inspires others to take action for the ocean. We’re here to help amplify it - so don’t be shy about sharing!
Storytelling Resources 7
Storytelling Resources
Resources to Power Your Story
We’ve built a library of tools to make it easy for you to educate, inspire, and engage your audiences. Use these resources to tell your partnership story with authenticity and impact.
Ocean Sustainability Guide
Partnership Activation Playbook
Activation Checklist
Company Cleanup Checklist
A deep dive into the ocean plastic crisis, why your partnership matters, and how to empower employees to champion the mission.
View Guide
In this video, Co-Founder Alex Schulze shares the many ways to activate your 4ocean partnershipfrom website design and packaging to tradeshows, influencer campaigns, and industry leadership.
Watch Video
A step-by-step guide for launching your omnichannel campaign and making sure you don’t miss a beat.
Download Checklist
Want to rally your team? This guide gives you everything you need to host a meaningful cleanup and get employees engaged in the mission.
Download Checklist
Storytelling Resources
Photo + Video Library
Impact Education
A curated library of high-quality imagery and b-roll to tell your story. Includes shots of the plastic crisis, cleanup crews, materials processing, and your partnership impact in action.
Access Library
Social + Email Template Library
Access Template
Behind the Scenes
Join Alex on one of the most polluted beaches in the world and see how our crews collect and process plastic. A powerful way to connect with the impact you’re driving.
Watch Video
What Do We Do With the Plastic?
Take an inside look at our largest processing facility to see how plastic is sorted, prepped, and sent for recycling - closing the loop on waste.
Watch Video
The 4ocean Impact Blog
Stay up to date with the latest stories from the field and see the real impact your partnership helps create. Share these stories with your audiences to keep the momentum going.
Read Blog
Plan Ahead for Key Dates
Plan Ahead for Earth Day
Wednesday, April 22, 2026
Why Earth Day Matters
Earth Day is the single largest environmental movement in the world, with over 1 billion people in 190+ countries participating each year. It’s a moment when sustainability is top-of-mind for customers, employees, and communitiesmaking it the perfect time to amplify your 4ocean partnership.
Activating around Earth Day shows your audiences that your brand isn’t just talking about impact - you’re taking real action for the planet.
How to Activate with 4ocean
Leverage Our Earth Day Toolkit (Available Q1 2026)
Pre-made graphics, templates, and messaging make it simple to plug Earth Day into your marketing campaigns.
Announce Your Commitment
Use our press release template, blog prompts, and ready-to-go email banners to share your story with customers and stakeholders.
Engage Your Team & Customers
Host a cleanup, launch a sustainability challenge, or run an Earth Day giveaway to rally your community around the mission.
Join the Conversation
Use the Earth Day Partner Badge and our social assets to participate in the global movement on April 22nd. Tag @4ocean and use #ForTheOcean to be featured.
Access the Earth Day Activation Kit (Available Q1 2026)
Stay Connected With 4ocean 9
Storytelling Resources
Join Us at Our Quarterly Partner Cleanups
Every quarter, 4ocean hosts an exclusive cleanup in sunny Florida - and you’re invited!
These events are a chance to:
Meet the 4ocean team and see our operations in action
Connect with other like-minded partners in our growing network
Create authentic content to fuel your campaign storytelling
Experience the mission you’re helping to power - firsthand
Spaces are limited, and spots fill quickly. Email your concierge today to secure your team’s place.
2026 Quarterly Cleanup Calendar:
1/30/2026 5/8/2026 8/7/2026 11/6/2026 Storytelling
Contact & Support 10
Every campaign you launch and every story you tell inspires action and brings us closer to a cleaner, healthier ocean.
This media kit was designed to help you showcase the incredible impact of your partnership. The way you activate your story has the power to educate, inspire, and mobilize communities around the world.
We’re honored to have you in the 4ocean Partner Network - and we can’t wait to see the waves you’ll make.
For Support: General Inquiries: partnerships@4ocean.com Dedicated Concierge Team: concierge@4ocean.com
4ocean Headquarters 1550 NW First Ave Boca Raton, FL 33432
