Unforgettable journeys: African safaris and boutique weddings in South Africa
Celebrating Taubie Motlhabane - with over 29 years of experience in tourism, communications, marketing, stakeholder relations, events and general business management - who has become a pivotal figure in the South African business landscape.
The MICE industry plays a critical role in driving economic growth and job creation in South Africa. At the heart of this dynamic sector is a strategic partnership between the South African National Convention Bureau (SANCB) and the greater South African business events sector.
This collaboration aims to elevate South Africa as a premier destination for international business events, fostering economic development and enhancing the country's global reputation.
Since the beginning of the 2024/25 financial year (1 April 2024 to 31st March 2025) the SANCB has been proactive in sourcing and submitting bids to host international business events in South Africa. Within the first quarter alone, 33 bids were submitted covering events scheduled between 2024 and 2032. These bids have a combined estimated economic impact of R474 387 200, potentially attracting 18 357 international and regional delegates to South Africa over this period.
The SANCB's efforts have already yielded significant success, with 18 bids secured for the 2024/25 financial year. These secured events are expected to contribute R180 million to the South African economy and attract 7 740 delegates. The bureau's bid support programme has invested R3.2 million, aligning with the National Government's development priorities to spread the benefits of business events across various regions, including Johannesburg, Tshwane, Cape Town, Port Alfred, Gqeberha, Muldersdrift, and Stellenbosch.
The economic benefits of hosting international business events extend beyond the immediate financial influx. These events also catalyse regional
development, creating opportunities for local businesses and communities. The distribution of events across multiple cities ensures that the economic impact is widespread, supporting local economies and promoting regional tourism.
The partnership between SAACI and SANCB is designed to leverage the strengths of both organisations to enhance the MICE industry's capacity. This collaboration covers financial commitments, membership fees, and patron benefits, with a strong emphasis on training, capacity-building, data collection, promotional support, and educational content.
One of the critical aspects of this partnership is the support provided to Small, Medium, and Micro-sized Enterprises (SMMEs). The COVID-19 pandemic severely impacted many small businesses within the business events industry, leading to closures and the cancellation of SAACI memberships. This support aims to help them regain their standing within the industry, allowing them to benefit from SAACI's regulatory, business networking, and educational offerings once more.
South African Tourism and SAACI have a history of successful collaboration. For instance, the partnership with Meetings Africa has been pivotal in showcasing South Africa as a leading business events destination. The IMEX Future Leaders Forum is another platform where this partnership has shone, providing young professionals
with the opportunity to gain insights and build networks within the industry. These collaborative efforts not only enhance South Africa's reputation but also provide tangible benefits such as increased visitor numbers and significant economic contributions. For example, the success of the 2024 Meetings Africa event highlighted the potential for substantial economic and job impacts, reinforcing the importance of sustained collaborative efforts.
The future of South Africa's MICE industry looks promising, with strategic initiatives aimed at fostering growth and resilience. The continued investment in bid submissions, coupled with robust support for SMMEs, positions the industry for sustained success. Moreover, the emphasis on regional development ensures that the economic benefits of business events are felt nationwide.
The partnership between with the private sector is a testament to the power of strategic collaboration in driving economic growth and enhancing industry capacity. Through their combined efforts, South Africa is well on its way to becoming a premier destination for international business events. The achievements to date and the planned initiatives for the future underscore the significant potential of the MICE industry to contribute to South Africa's economic development. As the industry continues to evolve, the focus on innovation, capacity-building, and regional inclusivity will be key to unlocking further growth and ensuring that South Africa remains at the forefront of the global MICE sector.
01
ECONOMIC CONTRIBUTION:
Since the start of the 2024/25 financial year, the SANCB has submitted 33 bids for international business events, projected to generate an economic impact of R474 387 200.
03
SECURED BIDS:
As of the first quarter of the 2024/25 financial year, 18 bids have been secured, expected to contribute R180 million to the economy and draw 7 740 delegates.
05
REGIONAL SPREAD:
The secured events will be hosted in various cities, including Johannesburg, Tshwane, Cape Town, Port Alfred, Gqeberha, Muldersdrift, and Stellenbosch, promoting regional tourism and economic development.
07
SUCCESSFUL COLLABORATIONS:
The partnership with Meetings Africa has been instrumental in showcasing South Africa as a leading business events destination, highlighting the success of collaborative efforts.
09
BUSINESS EVENTS
CONTRIBUTE TO THE ECONOMIC DEVELOPMENT OF VARIOUS SECTORS ACROSS THE SA ECONOMY:
Hosting international business events catalyses regional development, creating opportunities for local businesses and communities across multiple cities
02
DELEGATES ATTRACTION:
These bids have the potential to attract 18 357 international and regional delegates to South Africa from 2024 to 2032.
04
INVESTMENT IN BIDS:
The SANCB’s bid support programme has invested R3.2 million, aligning with the National Government's development priorities to ensure a widespread distribution of business events.
06
SMME SUPPORT:
The partnership between SAACI and SANCB provides crucial support to Small, Medium, and Micro-sized Enterprises (SMMEs), helping them regain their standing and benefit from SAACI's offerings post-COVID-19 pandemic.
08
FUTURE LEADERS FORUM:
The IMEX Future Leaders Forum, supported by this partnership, offers young professionals valuable insights and networking opportunities, strengthening the future of the MICE industry.
10
STRATEGIC GROWTH:
The ongoing investment in bid submissions and robust support for SMMEs position South Africa's MICE industry for sustained success, ensuring that economic benefits are felt nationwide.
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08 FOCUS: Celebrating women in MICE this Women's Month - In honour of Women's Month this August, we shine a spotlight on the remarkable women making waves in the MICE industry
10 INDUSTRY LEGENDS: Taubie Motlhabane Taubie Motlhabane - a seasoned executive with over 29 years of experience in tourism,communications, marketing, stakeholder relations, events and general business management – who has become a pivotal figure in the South African business landscape.
12 LETHABO MOTHWA: Rising star in the wine industry - Lethabo Mothwa, a young woman with an unyielding passion for wine who is currently a sommelier at the Johannesburg Melrose Arch Marriott Hotel, has been selected to participate in the prestigious Bordeaux Mentor Week in France.
21 DESTINATIONS: Unveiling Gauteng’s premier venues for meetings and events
Gauteng, the economic heart of South Africa, boasts an impressive array of venues designed to host world-class meetings and events.
24 UNFORGETTABLE JOURNEYS: African safaris and boutique weddings in South Africa
South Africa, a land of extraordinary beauty and diverse landscapes, offers unparalleled experiences for those seeking unforgettable journeys.
EXHIBITIONS & EVENTS
26 Redefining African tourism’s global presence
28 Transforming exhibitions
30 MEETING PLACES: Embracing online and hybrid solutions
32 BEST PRACTICE: Mastering digital marketing for events - In today’s digital age, effective marketing is crucial to the success of any event. Whether it’s a corporate conference, a trade show, or a community gathering, leveraging digital marketing strategies can significantly enhance engagement, attendance, and overall impact..
36 BRANDING & EVENT GIFTING: Branding from the booth and beyond - In a world where attention spans are fleeting and choices abound, branding has become more crucial than ever. Whether you’re a start-up company, a multinational corporation, or a local business, your brand is your voice, your promise, and your legacy.
41 #SHEERBLISS: Relaxation redefined: the Sheer Bliss experience
Building strong connections, delivering added value, and fostering long-term partnerships are fundamental principles for TTS. These elements are essential to our approach and success in the industry.
The recent Tourvest Supplier Showcase was an impressive event that highlighted the importance of connecting with key partners. Held at Level 45 of the Leonardo Hotel, the event offered breathtaking views and a sophisticated atmosphere. The purpose was to showcase the vital role that the MICE industry plays in rewarding top-performing staff with incentive trips and boosting staff interaction and morale through elaborate events. The set-up included custom-built stands, numerous LED screens, and featured renowned MC Gareth Cliff, ensuring a memorable and engaging experience for all attendees.
“Our dynamic in-house MICE team ensures that every event is executed flawlessly. As for me, I'm the one-person dynamo who handles all internal incentives and events, ensuring that every detail is perfect,” says Tracey.
Managing Editor Lia Marus (editor@4mal.co.za)
Design Antois-Leigh Nepgen
Contributors SITE staff, Kevan Jones, Glenton de Kock, Lee-Ann Alder, Cheryl Norwood-Young, Caroline Morgan, Sven Bossu, Gary Corrin, Leatitia Strydom
Photo credits Wikimedia Commons, Pixabay, Pexels, Adobe Stock, Supplied
Production Shante Viljoen
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Vanessa Bisschoff
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Publisher Antois-Leigh Nepgen
Directors Belinda Siegruhn, Steve Siegruhn
4Mal Media Management PTY LTD
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Meetings July August 2024
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ISSN 1684-9264
NOTICE OF RIGHTS "Meetings" is published bi-monthly by 4Mal Media Management, which holds all rights to the publication. No part of this book, including cover and interior designs, may be reproduced or transmitted by any means without written permission from the publisher. The authors' views do not necessarily reflect those of the publisher. While precautions have been taken, the publisher assumes no responsibility for errors, omissions, or damages resulting from the use of this information. 4Mal Media Management disclaims any liability for loss or damage of any nature arising from the publication.
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As we embrace the vibrant spirit of Women's Month this August, it is a perfect time to reflect on the significant strides women have made in the MICE industry.
This edition of Meetings magazine is dedicated to celebrating the remarkable achievements and contributions of women who have broken barriers and built bridges. Our feature article, "Empowering Women in the MICE Industry: Breaking Barriers and Building Bridges", delves into the inspiring success stories of female leaders and explores the ongoing efforts to foster gender diversity and inclusivity. Women in the MICE industry have continually demonstrated resilience, creativity, and leadership, driving the sector forward. Their stories of triumph over adversity, innovative initiatives, and commitment to excellence serve as a beacon of inspiration for all of us. As we highlight their journeys, we aim to spark a conversation on the importance of empowering women and creating a supportive environment where everyone can thrive.
CELEBRATING 4MAL MEDIA MANAGEMENT'S FIRST BIRTHDAY
This August also marks a special milestone for us at 4Mal Media Management as we celebrate our first birthday. It has been a year of growth, challenges, and incredible achievements, and we couldn't be prouder of what we have accomplished as an all-female team. Our journey has been driven by a shared passion for excellence, creativity, and the desire to make a significant impact in the MICE industry. Reaching this milestone is not just a testament to our hard work and dedication but also to the support and trust of our clients, partners, and readers. We are grateful for the opportunity to bring
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you insightful content, innovative ideas, and industry trends. This achievement is a reminder that with determination, collaboration, and a shared vision, we can overcome any obstacle and reach new heights.
In this issue, we also bring you an array of exciting features, including "Unforgettable Journeys: African Safaris and Boutique Weddings", showcasing some of the continent's most luxurious venues, and "Discover Gauteng: The Heartbeat of South Africa’s Event Scene", highlighting Gauteng's prime event destinations. Additionally, we explore the future of meetings with "The Future of Meetings: Embracing Online and Hybrid Solutions" and offer expert tips in "Mastering Digital Marketing for Events: Strategies for Success".
As we look forward to another year, we remain committed to delivering quality content as well as supporting the growth and success of the MICE industry. Here’s to celebrating women's achievements and looking ahead to a brighter, more inclusive future.
Yours in MICE,
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The Association of African Exhibition Organisers (AAXO) introduced the new board members for 2024/2025. The newly appointed board, consisting of professionals from diverse companies, underscores AAXO’s commitment to fostering collaboration and promoting excellence in the African events industry.
In 2023/2024, AAXO focused on revitalising the exhibitions industry, supporting members in their recovery and growth. Key achievements included forging strategic partnerships with public sector entities like the South Africa National Convention Bureau and Infrastructure South Africa, prioritising education and youth development through initiatives like the AAXO Youth Committee and AAXO Leadership Summit as well as promoting sustainability and best practices
in the industry. AAXO remains dedicated to expanding its reach across Africa and providing ongoing support and value to its members.
The elected board members for 2024/2025 are:
• Chair: Gary Corin, Managing Director at Specialised Exhibitions
• Vice-Chair: Projeni Pather, Managing Director at Exposure Marketing
• Treasurer: James Bull, Sales Director at Informa Group
Joining the board are Tracy Gounden, Business Development and Portfolio Director at Messe Frankfurt South Africa; Adele Hartdegen, Chief Executive Officer at Dogan Events; Joshua Low, Vice President for South Africa at dmg events; and Errol Bryce, Group Commercial Director at VUKA Group. They are supported by
As the world emerges from the pandemic, the Travel and Tourism (T&T) sector is poised for a significant rebound, with international tourist arrivals expected to reach pre-pandemic levels by the end of 2024. The latest Travel & Tourism Development Index (TTDI) 2024, published by the World Economic Forum in collaboration with the University of Surrey, provides a comprehensive analysis of the factors and policies that drive sustainable and resilient T&T development.
GLOBAL RECOVERY AND MIXED GROWTH
Despite the sector’s resilience, recovery has been uneven across regions and market segments.
The TTDI 2024 highlights that while 71 out of 119 ranked economies improved their scores compared to 2019, the average index score increased by just 0.7%.
High-income economies in Europe and Asia-Pacific continue to dominate the top rankings, benefiting from robust business
Devi Paulsen-Abbott, Immediate Past-Chair; Cornelle du Preez, Venue Committee Chair; and Anthea Buys, Office Manager. 4
environments, open travel policies, and well-developed infrastructure. In contrast, many developing economies still face significant challenges in closing the gap in T&T enabling conditions.
CHALLENGES AND OPPORTUNITIES
The report identifies several external macroeconomic, geopolitical, and environmental factors that continue to pressure the sector. High global inflation, interest rates, conflicts, and climate change are among the major challenges. The TTDI underscores the need for strategic and holistic approaches to navigate these complexities and harness T&T’s potential to drive global prosperity. 4
The events and exhibitions sector is a rapidly growing segment of the global tourism industry, with Africa being no exception. Youth involvement in Africa’s MICE (Meetings, Incentives, Conferences, and Exhibitions) sector is crucial for driving innovation, economic growth, and sustainable development. Gary Corin, Chairperson of The Association of African Exhibition Organisers (AAXO), emphasises that engaging young professionals supports cultural exchange, economic diversification, and global competitiveness.
AAXO and its members actively support initiatives aimed at the sustainable development of youth. For instance, Event Synthesis International involves university students in event management to provide
appoints a new general manager
Sun International is pleased to announce the appointment of Bryan O’Connor as the new General Manager for Carnival City Casino & Entertainment World in Brakpan.
O’Connor began his career over 20 years ago at Sugar Mill Casino in KwaZulu-Natal as a Training Officer. He joined Sun International in 2015 as Group Food and Beverage Manager (F&B) for Casino Operations after Sun's acquisition of Headline Leisure Management (HLM).
In 2017, O’Connor moved to the newly built Time Square Casino complex in Pretoria, where he played an integral role in setting up the F&B Department. By 2020, he was promoted to Operations Manager.
Sun International CEO, Anthony Leeming, stated, “Bryan’s extensive gaming and F&B background, along with his leadership and management experience, made him the natural choice to head up Carnival City. His commitment and passion are invaluable. Congratulations to Bryan, and we wish him success in his new role.”
O’Connor holds a National Diploma in Hospitality Management and a BTech HRD Degree. He says, “I am honoured to step into this role and look forward to working with the team at Carnival City to exceed our guests' expectations. 4
practical experience. Gallagher Convention Centre launched MusicEx, an event creating 313 job opportunities and offering young musicians education and exposure. RX Africa, partnering with SME TradeLinks, sponsors programmes to develop skills in tourism and hospitality, including mentorship and grants.
Scan Display established an Internship Programme to address youth unemployment, offering internships and job-shadowing opportunities to students. Woodlink Design’s Faranani programme engages children in constructive activities and provides essential support, aiming to develop leadership and life skills. These initiatives align with the mission to foster youth development and ensure a
prosperous future for the MICE sector. By investing in young talent, these organisations contribute to the economic progress and sustainability of the industry, highlighting the vital role of youth in shaping the future of Africa’s MICE sector.
Mnarani Beach Club, situated on the Kenyan coast, is a premier venue for professional and corporate events, offering consultancy and support services for conferences, meetings, workshops, team-building, as well as various social events. The Conference Centre features ample parking and facilities accommodating up to 400 guests, while the Executive Boardroom provides an elegant space for strategic sessions. The club’s extensive services include on-site parking, Wi-Fi, catering options, and team-building activities tailored to client needs. Guests can enjoy unique experiences such as coconut bowling, yoga, water aerobics, Swahili classes, bird watching, and a range of daily family-friendly activities. Additionally, Mnarani offers traditional dhow trips and sunset cruises, providing memorable excursions that highlight Kenya's natural beauty and cultural heritage 4
In honour of Women's Month this August, we shine a spotlight on the remarkable women making waves in the MICE industry.
hese trailblazers have not only carved out successful careers but have also inspired others through their leadership, innovation and unwavering dedication. From managing prestigious events to driving strategic growth, these women exemplify excellence and resilience. We celebrate their achievements and share their insights, hoping to inspire the next generation of female leaders in the MICE industry.
BUILDING BRIDGES AND BREAKING BARRIERS
With over 20 years of experience in the exhibition and event industry, Projeni Pather is a force to be reckoned with. As the managing director of Exposure Marketing, she has successfully conceptualised and organised numerous exhibitions, including the renowned MamaMagic Baby Expo. Her journey has been marked by strategic growth and an expansive network that has turned Exposure Marketing into a premier exhibition and event management agency.
Currently serving as Vice-Chair for AAXO (Association of African Exhibition Organisers),
Projeni is also the first and only graduate on the continent of the IAEE (International Association of Exhibitions and Events) CEM-AP programme. She proudly represents Africa as a member of the IAEE international faculty for the CEM programme. Her passion for education and collaboration led to the launch of AFRICA EVENT-CONNECT, the continent’s first podcast dedicated to the MICE industry.
Projeni's advice to young women entering the MICE space is profound: "Embrace your story with its unique strengths and perspectives. Network tirelessly, seek mentors, and never stop learning. The industry needs your voice, your vision, and your leadership. Embracing your story with pride enables you to engage, collaborate, and lead by example." She emphasises the importance of inclusivity and the need to consciously foster it in every aspect of the industry.
Tracy Gounden, who joined MFSA in 2017 as a sales manager, has consistently demonstrated her strategic acumen and operational efficiency. With over 10 years of experience in sales and marketing, Tracy has built and maintained profitable relationships across challenging markets, both nationally and internationally.
Her impressive portfolio includes trade events such as Automechanika, Futuroad, Scalex, Solar Power Africa, Windaba, and Naacam 2023. Tracy's expertise spans various sectors, including hospitality, tourism, government, automotive aftermarket, and renewable energy. She excels in strategic partnership, planning, leadership, and key stakeholder management.
Tracy's success is attributed to her versatility and ability to navigate complex industries. "I have repeatedly achieved and improved sales and profitability while enhancing customer satisfaction, quality, and employee engagement," she shares. Her strategic mindset and dedication have been key drivers in her journey.
Premi Shunmugam, managing director of Silver Touch Travel and Events (Pty) Ltd, transitioned from a corporate career to finding her passion in events. With 22 years of diverse corporate experience, Premi founded her own company in 2015, driven by her love for the industry. Premi's journey is filled with memorable moments, from managing high-profile clients to orchestrating exciting incentives and conferences locally and abroad. A standout
event was managing a group of 125 international delegates in Cape Town, themed "Invictus". The highlight was an evening with Francois Pienaar, sharing his experiences of winning the World Cup and meeting Nelson Mandela. "It was overwhelming to see the admiration for our country and people," Premi recalls.
Another significant event was organising a welcome party for the South African Rugby team after their World Cup win. Despite the logistical challenges, the joy and excitement made it all worthwhile. Premi's advice to young women in the MICE space is to embrace the challenges and privileges of the job: "Every single event is different, and if you love what you do, you'll never work a day in your life."
Devi Paulsen-Abbott is driven by fulfilment and purpose. With a 25-year career in media and events, Devi has held significant roles, including co-founding Hypenica and driving its acquisition by DMG Events.
Reflecting on the industry's biggest changes, Devi cites COVID-19 as a major disruptor. "The pandemic turned our industry on its head, but it also created space for new businesses and offerings," she says. Devi is excited about the innovative ways exhibitions are evolving and the new skill sets emerging to fulfil these roles.
Devi's personal life is deeply intertwined with her professional journey. "Family is the basis of who I am," she shares. Despite the industry's challenges, Devi remains optimistic and committed to driving growth and innovation in the MICE sector.
Adele Hartdegen, CEO of Dogan Exhibitions and the Johannesburg Expo Centre, has over 15 years of C-level experience in sales and marketing. Her career in the MICE industry began with GL events group, where she specialised in marketing, bid management, and business development.
Adele is passionate about developing talent within her organisations. "Creating a 'safe place' for staff where they feel comfortable to contribute and test their ideas is crucial," she says. Her inclusive leadership style focuses on retaining and developing existing talent, ensuring everyone has the opportunity to grow and flourish. Adele's advice to young women in the MICE space is to broaden their understanding of the industry. "Equip yourself with knowledge, understand the broader industry, and consider where improvements or new ideas could lead to growth. In MICE, if you can dream it, you can do it."
These inspiring women have not only made significant contributions to the MICE industry but have also paved the way for future generations of female leaders. Their stories of resilience,
innovation, and dedication serve as a testament to the power of women in transforming industries. As we celebrate Women's Month, let's honour their achievements and continue to support and empower women in the MICE sector. Together, we can create a more inclusive, dynamic, and successful industry for all.
TRAILBLAZING LEADERSHIP
Projeni Pather: "Embrace your story with its unique strengths and perspectives. Network tirelessly, seek mentors, and never stop learning. The industry needs your voice, your vision, and your leadership."
STRATEGIC GROWTH AND EXCELLENCE
Tracy Gounden: "I have repeatedly achieved and improved sales and profitability while enhancing customer satisfaction, quality, and employee engagement."
EMBRACING CHALLENGES AND PRIVILEGES:
Premi Shunmugam: "Every single event is different, and if you love what you do, you'll never work a day in your life."
INNOVATION AND FULFILMENT
Devi Paulsen-Abbott: "The pandemic turned our industry on its head, but it also created space for new businesses and offerings."
INCLUSIVE LEADERSHIP
Adele Hartdegen: "Equip yourself with knowledge, understand the broader industry, and consider where improvements or new ideas could lead to growth. In MICE, if you can dream it, you can do it." 4
Taubie Motlhabane - a seasoned executive with over 29 years of experience in tourism, communications, marketing, stakeholder relations, events and general business management - has become a pivotal figure in the South African business landscape.
With a Masters in Global Marketing from the University of Liverpool (UK) and a BA in Communication from North-West University in South Africa, Taubie’s extensive education background complements her impressive professional journey.
Before taking up the position of CEO at the Cape Town International Convention Centre (CTICC), she served as the Executive Director of the Tshwane Convention & Visitors Bureau, bringing profound industry insights and leadership to her current role.
When asked what motivates her to get out of bed in the morning, Taubie’s response is deeply rooted in her sense of purpose. "I am living my purpose, making a difference in the lives of South Africans through the work that we do," she says. Her inspiration comes from her dedicated team at the CTICC, whom she describes as professional, ethical, and passionate.
"They inspire me to want to do more," she adds.
The CTICC’s mission is to accelerate economic prosperity, opportunity, inclusivity, creativity, and innovation. Knowing that she is part of a value chain that contributes towards sustainable social impact within society is immensely gratifying for Taubie.
"The CTICC is about business but it is also about fostering empowerment, creating opportunities and contributing in a meaningful way to the lives of the people who work here, live in our city, and our visitors," she explains. These values are deeply personal to Taubie and fuel her passion. Being part of an ecosystem that makes a tangible difference in people's lives is what motivates her every day.
Navigating a typical day as the CEO of the CTICC involves balancing the complex operations of the organisation while staying aligned with its vision and strategy. "Our strategy and alignment to our
vision remain top of mind, while I navigate any given day," Taubie says.
The CTICC is a significant contributor to the economy, recording a total contribution of R5.7 billion to the national economy in the previous financial year, creating nearly 11 000 jobs and generating close to 500 000 additional room nights in Cape Town. The centre's contribution to household income was recorded as just over R1 billion. With a team of just over 200 people, the CTICC hosted close to 500 events, with approximately 275 000 visitors for the year. Taubie is committed to ensuring the business' sustainability and resilience, adapting as required to any environmental forces. Innovation is key to this resilience, and one of the ways the CTICC is innovating is by outsourcing its services, thus no longer being limited by physical walls. "Results are achieved through various teams, and it is important to me that our staff understands our strategy and how their daily tasks contribute towards it," Taubie explains.
She spends a significant amount of time on people-quality matters, believing firmly that the key asset of any business is its people.
Collaboration with partners is another priority for Taubie. Interacting with various stakeholder groups across the value chain, from clients to government, allows her to pull insights into the business and ensure it remains nimble and adaptable. This outward-in paradigm also considers neighbours and communities as important stakeholders.
"I am living my purpose, making a difference in the lives of South Africans through the work that we do"
Working with local community partners ensures alignment with the corporate social strategy, which places an emphasis on youth skills development and job creation.
Ultimately, Taubie works with the executive team to create the right internal culture, providing the best possible service offering that aligns with their purpose of accelerating economic prosperity, opportunity, inclusivity, creativity and innovation. "A typical day is filled with meetings, briefings, tastings, and Zoom calls – all aimed at ensuring alignment with our overarching strategy," she summarises.
Taubie believes her greatest strengths lie in her ability to inspire people and connect with them on a personal level. "I understand the importance of inspiring people by showing them how they contribute towards the bigger picture," she says. She describes herself as extremely resilient, with a long-term perspective that helps her focus on overcoming challenges rather than the challenges themselves.
As a CEO, Taubie acknowledges that she doesn't have all the answers and values the knowledge and insights of the teams around her. This creates a culture of knowledge-sharing. Empathy is another key ingredient in her leadership style, strengthening teams and building successful organisations. Her optimistic outlook helps her navigate tense situations, embodying the belief that "you can do anything you set your mind to".
Reflecting on her career, Taubie credits her mother as her first role model. "My mother was an inspiration," she says. As a schoolteacher, Taubie’s mother was passionate about education and instilled the value of independence and generosity in her and her sisters. "She helped us believe that we could achieve our dreams if we remained focused and worked hard," she recalls. Professionally, Taubie has been fortunate to have many amazing people cross her path. One significant mentor was Mr Tito Mboweni, previously the Governor of the South African Reserve Bank and prior Minister of Finance. "I learned a lot from him when I worked at the South African Reserve Bank Conference Centre. He helped me understand and appreciate the power of conferences as catalysts for knowledge-sharing and boosting economies," she explains.
Taubie's career is marked by numerous highlights. Her role at the CTICC stands out, particularly during the COVID-19 pandemic. "My appointment as CEO took effect in January 2020 and two months later, the airport was shut down. The city came to a standstill due to the pandemic," she recalls. The CTICC became known as a beacon of hope when it was transformed into a hospital, showcasing adaptability and resilience in the face of unprecedented challenges.
Another significant achievement was her involvement with the South African Reserve Bank, where she played an integral role in the conceptualisation, construction, and management of the South African Reserve Bank Conference Centre. Establishing Association Day at Meetings Africa, an educational and networking platform for the African Association Industry, is another proud moment for Taubie.
Handling unexpected challenges and crises is part of the events industry, and Taubie has learned valuable lessons from her experiences. "A strong sense of purpose and the ability to focus on outcomes, not challenges, makes all the difference," she says. Understanding the drivers of challenges leads to the best course of action. Collaboration is key to success, and Taubie emphasises the importance of building win-win solutions with partners. "It can never be about any single individual – it takes a team to achieve success," she notes. Quick thinking, adaptability, and effective communication are also crucial ingredients in navigating the complexities of the industry.
Taubie Motlhabane's journey as a business woman is marked by resilience, inspiration, and a deep commitment to making a positive impact. Her ability to connect with people, lead with empathy, and focus on sustainable growth has positioned her as an industry legend. As she continues to drive the CTICC towards greater heights, Taubie's vision and dedication to her values remain unwavering, ensuring that she not only makes a difference but inspires others to do the same. 4
Her journey from falling in love with wine to becoming a recognised sommelier is a testament to her dedication, resilience, and enthusiasm for the wine industry. Meetings caught up with Lethabo and she shared with us her inspiring story, her achievements, and her participation in a programme that promises to elevate her career to new heights.
A PASSION IGNITED
Lethabo’s journey into the world of wine began with a serendipitous encounter. After completing high school, she visited a friend's house where she was introduced to the exquisite 2016 Albertus Virjoen-Bismarck by Alvis Drift from the Breede River Valley. This experience ignited her curiosity and passion for wine, leading her to explore the complexities and beauty contained within each bottle. From that moment on, she was determined to learn everything she could about wine, starting her career as a wine brand promoter at Big Five Duty-Free, OR Tambo International Airport.
To deepen her knowledge, Lethabo enrolled at the Cape Wine Academy where she studied South African wines extensively. She later broadened her horizons by enrolling in the Wine & Spirit Education Trust (WSET), gaining a comprehensive understanding of both new and old-world wine styles. Her commitment to education and her relentless pursuit of excellence have paved the way for her recognition and success in the wine industry. Today - she finds herself at the premium Johannesburg Marriott Hotel Melrose Arch engaging with guests from all over the world.
BLENDS
Lethabo’s refined palate and extensive experience have led her to develop a preference
Lethabo Mothwa, a young woman with an unyielding passion for wine who is currently a sommelier at the Johannesburg Melrose Arch Marriott Hotel, has been selected to participate in the prestigious Bordeaux Mentor Week in France.
for certain blends. Among her favourites are the Doolhof Single Vineyard Grenache Noir Syrah, Luddite ‘Saboteur’ Red, and Harry Hartman ‘Coracle’. For white wines, she favours the Mullineux Old Vines White and Vergelegen Estate White. These selections reflect her appreciation for quality and her ability to identify exceptional wines.
As a sommelier, Lethabo finds immense joy in recommending wines to guests and introducing them to new varietals. She takes pride in educating others about the unique qualities of South African wines, particularly the Pinotage, a varietal that holds a special place in her heart. However, her role is not without its challenges. One of her pet peeves is when guests lift their glasses mid-pour, making it difficult to serve the wine properly. Despite such minor inconveniences, her passion for wine and her dedication to providing an exceptional experience for her guests remain unwavering.
Lethabo’s advice to aspiring sommeliers is to surround themselves with like-minded individuals who share their passion for wine. She believes that being in the company of those who love what they do can provide invaluable support and inspiration, helping one to grow and thrive in the industry.
Lethabo’s hard work and dedication have earned her a place in the Bordeaux Mentor Week, a prestigious and exclusive wine education programme held in Bordeaux, France. This programme, running from 23 to 27 September 2024, selects seven lucky wine scholars from around the world to participate in an intensive and immersive week focused on the wines of Bordeaux. The scholars will gain hands-on
experience in various aspects of wine production, from harvest to blending, and will have the opportunity to develop their tasting skills with older wines from Bordeaux’s top producers.
The Bordeaux Mentor Week, co-founded by Jane Anson and Chinedu Rita Rosa, aims to increase inclusion, diversity, and equity in the wine industry. It provides access to the wines and the people of Bordeaux for young individuals starting out in the wine trade, particularly those from disadvantaged backgrounds.
The programme also includes a new element this year: one of the seven spots will be reserved for an aspiring novice journalist or wine critic, reflecting the organisers' commitment to introducing fresh energy into wine criticism. The scholars will be hosted by Château du Tertre in Margaux, with all accommodation and transport within the region covered by the organisers. Travel bursaries will also be offered to fund travel to the region. Historic sponsors such as The Gérard Basset Foundation and The IWSC – Club Oenologique support the programme, alongside new contributors like the Wine Scholar Guild and the Duquesne Club in Pittsburgh. Lethabo’s journey from discovering her passion for wine to being selected for the Bordeaux Mentor Week is a story of inspiration and perseverance. As a young, black African woman making her mark in the wine industry, she represents the future of wine professionals who are diverse, dedicated, and driven by a love for their craft. Her participation in this prestigious programme not only highlights her achievements but also serves as a beacon of hope and motivation for aspiring sommeliers and wine enthusiasts worldwide. Lethabo’s story is a testament to the power of passion, education, and the unwavering pursuit of excellence in the wine industry. 4
An Interactive Culinary Experience - Watch as our talented chef prepares and presents your tasting portion right before your eyes. Engage with our chef and sommelier to learn about the culinary techniques and wine pairings, making your evening both delightful and educational.
*AVAILABLE EVERY THURSDAY 18:00PM TILL 20:00PM
Are you a fine wine connoisseur or a novice eager to expand your horizons? Look no further than the Wine Tasting Experience at the luxurious Johannesburg Marriott Melrose Arch Hotel. This weekly event is designed to cater to both seasoned wine lovers and those new to the world of fine wines, offering an elegant and educational evening in the heart of Johannesburg.
The Wine Tasting Experience takes place every Thursday evening from 6 to 9 pm at the Johannesburg Marriott Melrose Arch Hotel. This premier location, known for its sophisticated ambiance and exceptional service, provides the perfect setting for a relaxing and informative evening dedicated to the appreciation of fine wines. Whether you're a local resident or a visitor to the city, this event is an excellent opportunity to unwind and immerse yourself in the world of wine.
For a cost of just R195 per serving, guests can indulge in a carefully curated selection of wines. Each week, a variety of local and international wines are featured, allowing participants to explore different regions, grape varieties, and vintages. The tasting sessions are designed to be both enjoyable and educational, with expert sommeliers on hand to guide you through the nuances of each wine. The sommelier will provide insights into the history, production processes, and unique characteristics of the wines being sampled. This is an excellent opportunity to learn about the art of wine tasting, including how to assess the appearance, aroma, and taste of
each wine properly. Whether you're interested in expanding your knowledge or simply looking to enjoy a delightful evening, the Wine Tasting Experience at the Johannesburg Marriott Melrose Arch Hotel has something for everyone.
The Johannesburg Marriott Melrose Arch Hotel provides a luxurious backdrop for this weekly event, ensuring that every aspect of your evening is enjoyable. With its stylish décor, attentive service, and relaxed atmosphere, the hotel is the perfect place to unwind after a long day. Pair your wine tasting with some of the hotel’s delectable dining options for a truly memorable evening.
Whether you're a fine wine connoisseur or a newbie trying to expand your horizons, the Wine Tasting Experience at the Johannesburg Marriott Melrose Arch Hotel is an event not to be missed. With expert guidance, a diverse selection of wines, and a welcoming atmosphere, this event offers an unparalleled opportunity to explore the world of wine.
Join us every Thursday evening from 6 to 9 pm and embark on a journey of taste and discovery. At just R195 per serving, it’s an accessible and enjoyable way to enhance your wine knowledge and enjoy a sophisticated evening out. Don't miss out on this exceptional experience!
Indulge in morning breakfast treats at Keystone Bistro with our Mimosa-filled Buffet Brunch! Offering French-inspired cuisine, this delightful brunch is available every Sunday morning from 6:30 till 12:00. Enjoy a sumptuous spread for only R325 per person and add bottomless Mimosas for an additional R120 per person. The best part is that Keystone Bistro is open to the public, not limited to hotel guests, making it a perfect destination for special occasions or surprise events for loved ones or someone special. With its exquisite food and wine experience, Keystone Bistro at Johannesburg Marriott Melrose Arch Hotel stands out as a premier spot for memorable gatherings and indulgent brunches. So, whether you're celebrating an anniversary, planning a special surprise, or simply want to enjoy a luxurious brunch, Keystone Bistro is the place to be. 4
theplannerguru is a one-stop platform where you can read the hottest industry tips and trends as well as gain insight from valuable information in the MICE Hub. This online mouthpiece of the industry reaches your target market, three once a week, through The Planner’s engaging online newsletter.
This alternative monthly publication investigates new trends, ideas and strategies relevant to the meetings and events industry to keep you ahead of the planner pack.
Packed with advice, handy tips, tools, and event planning insight from leading industry experts and combined with the comprehensive listings, The Meetings & Event Planner is essential if you’re organising any type of event. Published annually.
Looking for new and exciting destinations? The Incentive Planner is jam-packed with fresh ideas and top tips to turn any incentive trip into a memorable experience. Out each year in September with Meetings.
The Exhibition Planner is an essential tool for exhibitors. Information is packaged in an easily digestible format addressing the entire process of planning and arranging a show stand, what to do pre-, during and post-show. Published annually.
From 26 to 28 July 2024, the Gallagher Convention Centre was transformed into a vibrant hub of music, talent, and education with the much-anticipated MusicEx event.
This indoor music festival combined live performances, workshops, and a music-lifestyle exhibition, making it a must-attend event for music enthusiasts and industry professionals alike.
MusicEx showcased over 40 South African artists across two stages, delivering an unforgettable experience. The Main Stage and the intimate Music Lounge offered a variety of performances, ensuring there was something for everyone. Attendees enjoyed electrifying performances by renowned artists such as Cassper Nyovest, Mi Casa, Zakes Bantwini, and Karen Zoid.
One of the highlights of MusicEx was the Battle of the Best Competition held on 26 July. This thrilling contest saw emerging artists compete for incredible prizes. The runner-up received equipment valued at R50 000 from Sound Select, while the winner walked away with R100 000 in cash from MusicEx, a developmental record deal from David Gresham Records valued at R150 000, and equipment from Tuerk Music Technologies worth R100 000. The competition was a testament to the event's commitment to nurturing local talent and providing them with opportunities to succeed.
MusicEx was not just about entertainment; it also focused on education and development within the music industry. The event featured a series of workshops led by industry experts, including legendary musician Yvonne Chaka Chaka. These workshops covered various topics such as copyright laws, the role of a music director, the influence of social media on music marketing, and strategies for maximising income from music. The workshops provided invaluable insights for aspiring musicians and industry professionals, helping them navigate the
complexities of the music business. Participants had the opportunity to learn from seasoned experts like Revaughn Sackanary, Enrique from The Social Media Co., and chief executive officer Pfanani Lishivha from Sampra. The interactive sessions encouraged attendees to engage, ask questions, and gain practical knowledge to enhance their careers.
In addition to live performances and workshops, MusicEx offered a music-lifestyle exhibition in Hall 3. This exhibition featured a wide range of music-related products and services, allowing visitors to explore the latest trends and innovations in the industry. From trying out instruments to discovering new technologies, the exhibition was a treasure trove for music lovers. Festival Lane, with its buskers and Insta-worthy unplugged sessions in the Music Lounge, provided a relaxed and enjoyable atmosphere for attendees to immerse themselves in the musical experience. The event also included a stage make-up masterclass by Willem Botha, offering tips and tricks for looking stage ready. MusicEx 2024 was a resounding success, celebrating the rich diversity and talent within the South African music industry. With its mix of live performances, educational workshops, and immersive experiences, the event catered to a wide audience, from fans to industry professionals. The commitment to supporting local artists and providing a platform for growth and development was evident throughout the event.
As the festival continues to grow, it promises to remain a cornerstone of the South African music scene, fostering talent and bringing together the music community. For those who attended, the memories of MusicEx 2024 will undoubtedly linger, inspiring and motivating them in their musical journeys. 4
No need to jet set abroad for that quintessential resort experience. It’s right here at the Blue Marlin All-Inclusive Seascape. Launching this spring, our all-new, all-inclusive offering is poised to put KwaZulu-Natal’s South Coast back on your holiday map.
Our extensive 2024 refurbishment and rebrand project positions the Blue Marlin All-Inclusive Seascape as the only resort in the region offering a modern everything-included-experience. No frills, no fuss, no hidden costs. A local beach break never looked this good!
ake your events to new heights at ANEW Hotel & Convention Centre OR Tambo Johannesburg.
Centrally located near OR Tambo Airport, our modern venues and stylish accommodations offer a seamless experience for your guests. From conferences to social gatherings, our versatile spaces are designed for success, with top-notch amenities and exceptional service.
Choose ANEW Hotel & Convention Centre OR Tambo Johannesburg for all your event and accommodation needs, book now on www.anewhotels.com
This recognition underscores our unwavering commitment to excellence in hosting meetings, incentives, conferences, and events.
Located in the heart of Johannesburg’s vibrant Melrose Arch Precinct, the Marriott Hotel Melrose Arch epitomises premium business accommodation and conferencing.
Renowned for its state-of-the-art business facilities, the hotel provides a dynamic environment tailored for corporate travellers. Its lively atmosphere is complemented by trendy cafes, high-street boutiques, and inviting al resco restaurants, all just steps away from the hotel entrance.
The Johannesburg Marriott Hotel Melrose Arch boasts an impressive array of meeting venues, with over 800m2 of function space and 10 event rooms, along with an additional 600m2 of pre-function space. This expansive layout is perfect for a variety of events, from conferences to banquets.
Ensuring the safety and convenience of our guests, the hotel o ers underground parking for R75 daily, monitored by 24/7 security and CCTV surveillance, providing peace of mind while guests focus on their events.
For special occasions and distinguished guests, the Green Room o ers an exclusive pre-event space, ideal for hosting VIP dignitaries and keynote speakers, adding an extra touch of sophistication to any gathering.
With the capacity to accommodate up to 280 dining guests and 420 conference delegates comfortably, our venues are versatile and spacious, perfectly suited for any event, whether it’s a formal dinner or a large-scale conference.
Gauteng, the economic heart of South Africa, boasts an impressive array of venues designed to host world-class meetings and events.
From the versatile offerings at Time Square to the breathtaking views at Level 45, the serene setting of ANEW Hotel & Convention Centre OR Tambo, and the newly launched NH Johannesburg Sandton, Gauteng is equipped to cater to every need. Here we highlight four standout venues that exemplify the region's commitment to providing exceptional spaces for business and social gatherings.
THE MASLOW AT TIME SQUARE: A HUB OF VERSATILITY AND MODERN CONVENIENCE
Sun International’s The Maslow at Time Square is a beacon of versatility and modernity in Menlyn Maine. This venue is adept at hosting a wide range of events, from product launches and seminars to expos, conferences, concerts, meetings, and gala dinners.
The multi-purpose 8 500-seater SunBet Arena can be configured to adapt to any event, capable of hosting gala dinners for up to 1 400 people. Additionally, the 13 stylish conference rooms, designed to the highest international standards, are equipped with the latest technology for seamless presentations. Beyond official proceedings, delegates can enjoy unrivalled entertainment options, including a world-class casino, retail outlets, and 17 restaurants and bars, all within one location. Time Square’s professional team offers comprehensive services, including event décor, stage design, and logistics, ensuring a stress-free experience for organisers. The venue's accommodation options, with 238 rooms ranging from three- to five-star, further enhance its appeal, making it a top choice for both business and leisure events.
For those seeking a venue that combines luxury with unparalleled views, Level 45 at The Leonardo stands out as South Africa's highest conference venue. Opened in March this year, Level 45 offers 360-degree views over Johannesburg, making it an ideal location for a variety of events.
The venue's modern yet minimalistic design provides a blank canvas for event planners to unleash their creativity. Managed by the renowned team at the award-winning AURUM Restaurant, Level 45 ensures that every event is handled with the utmost professionalism and prestige. Whether hosting a corporate dinner, a wedding, or a cocktail party, Level 45 provides a unique and memorable backdrop that is sure to impress.
ANEW HOTEL & CONVENTION CENTRE OR TAMBO: A SERENE RETREAT AMID THE HUSTLE
Adding to Gauteng's impressive roster of venues is the newly acquired ANEW Hotel & Convention Centre OR Tambo Johannesburg. Located on the banks of Swan Lake in Benoni and just 10 km from OR Tambo International Airport, this venue offers a peaceful retreat from the city's hustle. With 16 versatile venues capable of accommodating up to 4 000 delegates, the property is ideal for conventions, expos,
conferences, product launches, weddings, and gala events.
The state-of-the-art facilities and latest technology ensure that every event is executed flawlessly. ANEW's signature restaurant, Cielo, offers a unique dining experience with its lakeside setting, where guests can enjoy Mediterranean delights with their toes in the sand. This venue's strategic location and tranquil environment make it a standout choice for both business and leisure travellers.
1. Versatility at Time Square: Sun International’s The Maslow at Time Square can host a wide range of events, from product launches and seminars to concerts and gala dinners.
2. Massive capacity: The multi-purpose SunBet Arena at Time Square can be configured to host up to 8 500 attendees, with gala dinner capacity for 1 400 people.
3. Cutting-edge conference rooms: Time Square boasts 13 stylish conference rooms, designed to the highest international standards and equipped with the latest technology for seamless presentations.
4. Entertainment hub: Beyond its conference facilities, Time Square offers a world-class casino, retail outlets, and 17 restaurants and bars, providing unrivalled entertainment for delegates.
5. Highest conference venue: Level 45 at The Leonardo is South Africa’s highest conference venue, offering 360-degree views over Johannesburg from the 45th floor.
6. Modern design: Level 45 features a modern yet minimalistic design, providing a blank canvas for event planners to unleash their creativity.
7. Prestigious management: Events at Level 45 are managed by the award-winning AURUM Restaurant team, ensuring top-notch service and professionalism.
8. Serene retreat: ANEW Hotel & Convention Centre OR Tambo Johannesburg, located on the banks of Swan Lake in Benoni, offers a peaceful retreat just 10 km from OR Tambo International Airport.
9. Extensive venue options: ANEW OR Tambo has 16 versatile venues capable of accommodating up to 4 000 delegates, making it ideal for large conventions, expos, and gala events.
10. Global hospitality: The NH Johannesburg Sandton, marking NH Hotels & Resorts’ debut in Africa, offers 12 meeting and event spaces, 329 guest rooms, and premium dining options, setting a new standard for hospitality in Sandton.
The latest addition to Gauteng’s premium venues is the NH Johannesburg Sandton, marking the debut of NH Hotels & Resorts in Africa. Minor Hotels, in partnership with The Cavaleros Group, introduced this venue as part of its strategic expansion.
Located in the heart of Sandton, the 329-key property offers a variety of guest room categories, including standard, deluxe, and executive rooms, as well as one bedroom suites and the 145 m2 presidential suite. Dining options at the hotel include Tradewinds, which offers sophisticated dining with an international menu of a la carte and buffet dishes, and two bars. With 12 meeting and event spaces that can accommodate up to 750 delegates,
NH Johannesburg Sandton is an ideal venue in the country’s financial centre. The property also features a gym and a large outdoor swimming pool, enhancing the guest experience with wellness and leisure options.
Amir Golbarg, Minor Hotels’ Senior Vice President Operations - Middle East, Africa, and India - highlighted the significance of this launch, stating, “The launch of NH Johannesburg Sandton marks the beginning of an exciting new chapter for the hotel, which has long been a cornerstone of the Sandton business district.”
The hotel’s transformation into NH Collection Sandton, following extensive refurbishment, will further elevate its status as a premium hospitality provider. With a commitment to unparalleled hospitality and strategic location, NH Johannesburg Sandton is set to become a flagship property within the NH Hotels & Resorts portfolio.
Gauteng’s premier venues for meetings and events reflect the region's dedication to excellence and innovation. With Time Square’s versatility, Level 45’s breathtaking views, ANEW Hotel & Convention Centre OR Tambo’s serene setting as well as NH Johannesburg Sandton’s global hospitality standards each offers unique features that cater to diverse event needs.
Whether you are planning a large conference, an intimate seminar, or a lavish gala dinner, Gauteng's top venues provide the perfect backdrop for any occasion. These venues not only elevate the event experience but also underscore Gauteng’s status as a leading destination for world-class events. By exploring these exceptional venues, event organisers can find the perfect setting to create memorable and successful events in the heart of South Africa. 4
South Africa, a land of extraordinary beauty and diverse landscapes, offers unparalleled experiences for those seeking unforgettable journeys.
From thrilling safaris in the heart of the wilderness to intimate boutique weddings in luxurious settings, South Africa is home to some of the most unique and opulent venues. We delve into the allure of African safaris and boutique weddings, highlighting some of the most luxurious and distinctive venues in South Africa.
THE MAGIC OF SOUTH AFRICAN SAFARIS
An African safari in South Africa is a journey into the wild, offering a unique opportunity to witness the continent's breathtaking landscapes and incredible wildlife. Here are some of the most luxurious safari lodges that promise an unforgettable adventure:
1Singita Sabi Sand, Kruger National Park
Situated in the renowned Sabi Sand Reserve, Singita Sabi Sand is synonymous with luxury and exclusivity. The lodge offers opulent accommodation, personalised service, and incredible wildlife-viewing opportunities. Guests can expect to see the Big Five, along with a plethora of other wildlife species, while enjoying the comfort of beautifully designed suites that blend seamlessly with the natural surroundings.
2Londolozi Game Reserve, Sabi Sand Reserve
Londolozi is a pioneer in ecotourism and a leader in luxury safari experiences. This family-run
reserve offers elegant lodges, personalised service, and exceptional game-viewing. The intimate camp settings provide an ideal blend of luxury and nature, ensuring an unforgettable safari experience. Guests can enjoy bush walks, night drives, and photographic safaris, all while staying in luxurious suites overlooking the riverine wilderness.
Royal Malewane offers one of the most exclusive safari experiences in South Africa. Located in the Thornybush Private Game Reserve, the lodge boasts ultra-luxurious suites, exceptional service, and incredible game -viewing. With a focus on
personalised experiences, guests can enjoy private game drives, guided walks, and indulgent spa treatments, all while surrounded by the pristine wilderness.
For those seeking a more remote and unique safari experience, Tswalu Kalahari offers an extraordinary adventure in the vast landscape of the Kalahari Desert. The lodge provides luxury accommodation in an exclusive setting, with opportunities to see rare and endangered species. Guests can enjoy horseback safaris, guided walks, and private game drives, all while contributing to conservation efforts in this unique ecosystem.
BOUTIQUE WEDDINGS IN SOUTH AFRICA
South Africa’s diverse landscapes provide stunning backdrops for boutique weddings, offering couples a unique and intimate setting for their special day. Here are some of the most enchanting venues for a boutique wedding in South Africa:
1La Residence, Franschhoek
Nestled in the Franschhoek Valley, La Residence is a luxurious estate that offers a stunning setting for a boutique wedding. The property boasts lavish interiors, manicured gardens, and breathtaking mountain views. Couples can exchange vows in the opulent ballroom or among the vineyards, ensuring a romantic and unforgettable wedding experience.
2Grootbos Private Nature Reserve, Gansbaai
Grootbos Private Nature Reserve offers a magical setting for a boutique wedding, surrounded by fynbos and ancient milkwood forests. The reserve provides luxurious accommodation and stunning views of Walker Bay. Couples can have a beach wedding or a ceremony in the lush gardens, followed by a reception featuring gourmet cuisine and fine wines.
3Babylonstoren, Paarl
Babylonstoren, located in the Cape Winelands, is a historic farm that has been transformed into a luxurious retreat. The venue offers a charming setting with its beautifully restored farm buildings, orchards, and gardens.
Couples can have a garden wedding amid the fragrant blooms or in the elegant conservatory, followed by a reception featuring farm-to-table cuisine.
4The Oyster Box, Umhlanga Rocks
For a coastal wedding with a touch of classic elegance, The Oyster Box in Umhlanga Rocks offers a perfect blend of luxury and natural beauty. This iconic hotel features colonial charm and stunning views of the Indian Ocean. Couples can exchange vows in the lush gardens or on the terrace overlooking the sea, making it an idyllic location for an intimate wedding.
COMBINING SAFARIS AND WEDDINGS
For those looking to combine the thrill of a safari with the romance of a wedding, several venues offer bespoke packages that cater to both experiences. Here are a few examples.
1Singita Ebony Lodge, Sabi Sand Reserve
Singita Ebony Lodge offers the ultimate safari and wedding experience. Couples can exchange vows in the heart of the Sabi Sand Reserve, with the option of a traditional Maasai blessing. The lodge provides luxurious accommodations, exceptional service, and unforgettable wildlife encounters, ensuring a magical wedding and honeymoon.
2Londolozi Private Granite Suites, Sabi Sand Reserve
Londolozi’s Private Granite Suites offer a romantic and intimate setting for a wedding. The suites provide the perfect blend of luxury and
SAFARI ADVENTURES
• Singita Sabi Sand, Kruger National Park: Luxurious suites and exceptional wildlife-viewing.
• Londolozi Game Reserve, Sabi Sand Reserve: Elegant lodges and intimate camp settings.
• Royal Malewane, Thornybush Private Game Reserve: Ultra-luxurious suites and personalised game drives.
• Tswalu Kalahari, Kalahari Desert: Remote luxury with rare wildlife sightings.
BOUTIQUE WEDDING VENUES
• La Residence, Franschhoek: Lavish interiors and stunning mountain views.
• Grootbos Private Nature Reserve, Gansbaai: Fynbos gardens and ancient milkwood forests.
• Babylonstoren, Paarl: Historic charm with orchards and farm-to-table cuisine.
• The Oyster Box, Umhlanga Rocks: Coastal elegance with Indian Ocean views.
COMBINED SAFARIS AND WEDDINGS
• Singita Ebony Lodge, Sabi Sand Reserve: Safari adventures and traditional Maasai blessings.
• Londolozi Private Granite Suites, Sabi Sand Reserve: Romantic bush ceremonies and luxury suites.
• Royal Malewane, Thornybush Private Game Reserve: Exclusive wilderness weddings and fine dining.
wilderness. Couples can have a bush ceremony under the African sky, followed by a reception with gourmet cuisine and fine wines. The reserve’s expert guides ensure memorable game drives and wildlife sightings.
3
Royal Malewane, Thornybush Private Game Reserve
Royal Malewane offers an exclusive and luxurious setting for a wedding, with stunning views of the bushveld. Couples can have a private ceremony in the heart of the wilderness, followed by a reception in the lodge’s elegant dining area. The lodge’s expert team ensures every detail is taken care of, creating an unforgettable wedding experience.
South Africa’s allure lies in its diverse landscapes, rich wildlife, and luxurious venues that offer unforgettable experiences. Whether you are seeking the adventure of a safari or the romance of a boutique wedding, the country provides a wealth of options to make your journey truly memorable.
From the opulent lodges of Kruger National Park and the Sabi Sand Reserve to the serene retreats of the Cape Winelands and coastal regions, each venue offers a unique blend of luxury, culture, and natural beauty. By choosing South Africa for your safari or wedding, you are guaranteed an experience that will be etched in your memory forever.
Unforgettable journeys await in South Africa, where the wild meets luxury, and every moment is filled with awe and wonder. 4
Africa’s Travel Indaba 2024, held at the Inkosi Albert Luthuli Convention Centre in Durban, was a dynamic showcase of the continent's premier tourism products.
With a focus on innovation, sustainability, and community engagement, the event highlighted the diverse offerings from across Africa. The three-day event featured keynote speeches, panel discussions, and speed marketing sessions, which provided a platform for tourism professionals, entrepreneurs – as well as international buyers to connect and collaborate.
KEY TAKEAWAYS
The event underscored the importance of African tourism in the global market. Fish Mahlalela, Deputy Minister of Tourism, emphasised the need for Africa to take control of its narrative and boldly present its unique offerings to the world. This sentiment was echoed throughout the event, with a strong focus on showcasing the continent’s rich cultural heritage, diverse landscapes, and innovative tourism products.
One of the significant takeaways was the role of transformation in the South African economy. Mahlalela highlighted the necessity of addressing inequality and poverty through tourism to promote the development of small businesses and township tourism. This theme of transformation was pivotal, illustrating how tourism can be a catalyst for economic growth and social change.
The panel discussions and presentations revealed innovative ventures in the tourism sector. Notable examples included Jerry Mabena's Motsamayi Tourism Group, which is transforming iconic locations like Kruger Shalati and Nelson Mandela’s Gauteng residence into unique hospitality experiences. Additionally, the focus on youth entrepreneurship showcased how young
Africans are turning their passion for travel into successful businesses, so providing fresh perspectives on the future of tourism.
INDABA 2024
1. Transformation and economic growth: The theme of transformation was central to the discussions at Africa’s Travel Indaba 2024. The event highlighted how tourism can drive economic growth, particularly through the development of small businesses and township tourism. By integrating these local enterprises into the broader tourism industry, there is significant potential for economic upliftment and job creation. This approach not only enhances the tourism value chain but also addresses socio-economic challenges within communities.
2. Innovation and sustainability: Innovation and sustainability were recurring themes, with many exhibitors showcasing cutting-edge tourism products and practices.
The Durban ICC, for example, presented its blueprint for sustainability, demonstrating how historical sites can be transformed into modern, eco-friendly venues. The focus on sustainable operations - such as comprehensive waste management and energy-efficient practicesunderscored the importance of environmental responsibility in the tourism industry.
Additionally, the concept of conservation tourism was highlighted, with initiatives like Somkhanda’s Camping and Conservation Safari offering unique, immersive experiences that also contribute to wildlife preservation. These innovative approaches not only attract tourists but also support conservation efforts and promote sustainable tourism practices.
3. Community engagement and collaboration Community engagement and strategic collaboration were emphasised as essential components for the success of tourism ventures. The integration of township businesses into tourism itineraries, for example, showcases local culture and crafts while driving economic benefits to these communities. Partnerships between government bodies, tourism agencies, and local entrepreneurs were highlighted as crucial for creating sustainable economic models and enhancing the visibility of African tourism on international platforms.
The importance of education and community involvement was also discussed, with initiatives aimed at training and empowering local entrepreneurs. These efforts ensure that local businesses can thrive and adapt to market demands while maintaining cultural integrity.
Attendees left with several valuable lessons and insights. One of the primary lessons was the significance of taking control of Africa's tourism narrative. By showcasing the continent's unique offerings and rich cultural heritage, African tourism professionals can attract international attention and foster positive perceptions.
The event also demonstrated the critical role of innovation and sustainability in tourism.
Attendees learned about the latest trends and practices in sustainable tourism, including waste management, energy efficiency as well as conservation efforts. These insights can be applied to develop more sustainable and responsible tourism operations, which are increasingly important to global travellers.
Furthermore, the importance of community engagement and collaboration was a key takeaway. Building strong relationships with local communities and fostering partnerships with various stakeholders can enhance the overall tourism experience and drive economic growth.
Attendees were encouraged to explore opportunities for collaboration and to support local businesses, thereby contributing to the sustainable development of the tourism sector.
Africa’s Travel Indaba 2024 successfully highlighted the continent’s potential as a leading tourism destination. The event underscored the importance of transformation, innovation, and community engagement in driving the tourism industry forward. By showcasing unique tourism products and fostering collaboration among stakeholders, Africa’s Travel Indaba provided a platform for meaningful connections and business opportunities.
As Africa continues to redefine its global presence in the tourism sector, the lessons and insights from this year’s Travel Indaba will play a crucial role in shaping the future of African tourism. The event not only celebrated the continent's rich offerings but also emphasised the need for sustainable and inclusive growth, ensuring that tourism benefits all stakeholders and contributes to the overall development of the region.
1. Transforming iconic locations: Jerry Mabena’s Motsamayi Tourism Group is innovatively transforming Kruger Shalati and Nelson Mandela’s Gauteng residence into unique hospitality experiences.
2. Youth entrepreneurship: Young Africans are turning their passion for travel into successful businesses, showcasing fresh perspectives on the future of tourism.
3. Sustainability at Durban ICC: The Durban ICC presented its sustainability blueprint, focusing on waste management and energy-efficient practices.
4. Economic upliftment: The integration of township businesses into the broader tourism industry is enhancing economic upliftment and job creation.
5. Community engagement: Strategic collaborations between government bodies, tourism agencies, and local entrepreneurs are crucial for creating sustainable economic models and enhancing the visibility of African tourism. 4
The global landscape of events and exhibitions is rapidly evolving, and the Association of African Exhibition Organisers (AAXO) is proud to lead the way.
Their mission is to empower members with the necessary tools and expertise to sell, market, lead, organise, recruit, and expand their event and exhibition enterprises effectively. As an inclusive and encompassing association for event organisers in Africa, AAXO is committed to driving growth and success for the industry.
THE BEST PLATFORM FOR KNOWLEDGE EXCHANGE
The AAXO Leadership Summit ‘24, held on 4 June 2024 in Johannesburg, served as the ultimate platform for knowledge exchange and collaboration. It brought together 30 industry-elite speakers and 100 event leaders.
Presented as part of the Global Exhibition Day (GED) festivities on 5 June 2024 - a joint effort between AAXO, the Event Greening Forum (EGF), and the Exhibition and Event Association of Africa (EXSA) - the highly anticipated Summit highlighted the booming African and South African markets. It offered a unique opportunity for attendees to connect and engage with the region’s dynamic business landscape. Drawing on a wealth of knowledge and expertise, the AAXO Leadership Summit ‘24 delivered innovative strategies, thought-provoking discussions, and unparalleled networking opportunities.
“Looking towards the future of marketing and engagement, it is clear that embracing innovative techniques is key to success. We recognise the vital role that exhibitions and events play in an effective overall strategy, providing economic enablement for the
industries and markets we serve. As an industry, it is crucial that we evolve to pave the way for sustainable economic growth", says Devi Paulsen-Abbott, Immediate Past Chairperson of AAXO.
Industry experts gathered to discuss the pivotal role of events and exhibitions in driving economic growth. The plenary panel think tank, entitled "The Power of Events and Exhibitions in Fostering Economic Growth", featured esteemed panellists from trade and investment promotion agencies who shared their insights and success stories.
The panel highlighted the significant impact that events and exhibitions have on local economies. These events drive increased tourism, create jobs, and spur business development.
According to recent statistics, the global exhibition industry is experiencing a robust recovery post-COVID-19, with a notable 19.6% growth in value between 2022 and 2023. This recovery is a positive indicator of the industry's potential to contribute to economic progress.
Expert panellists shared various strategies and success stories from their regions. They emphasised the importance of understanding
and leveraging local markets to maximise the benefits of events and exhibitions. For instance, countries like Rwanda have seen substantial growth in international associations, boosting their local economies. The panellists underscored the importance of aligning with regional strengths and focusing on sectors that have shown resilience and growth potential, such as agriculture and clean energy.
DRIVING INCLUSIVE ECONOMIC GROWTH
A key focus was the role of events and exhibitions in driving inclusive economic growth. The panellists shared examples of initiatives that bring exhibitions to townships and rural areas, fostering economic activity and job creation in these regions. They highlighted the need for collaboration between government and private sector stakeholders to ensure that the benefits of events and exhibitions are widely distributed.
GREENING YOUR EXHIBITIONS
As the global focus on sustainability intensifies, the events industry is increasingly adopting green practices to reduce its environmental impact. Implementing sustainable strategies in exhibitions is not only beneficial for the planet but also enhances the reputation and appeal of events.
DEFINING SUSTAINABILITY IN EXHIBITIONS
One of the primary challenges for event organisers is defining what sustainability means for their specific exhibitions. Sustainability can encompass a range of practices, from reducing waste and reusing materials to minimising carbon footprints. Clear communication of these goals to all stakeholders - exhibitors, contractors, and attendees - is crucial for successful implementation.
REUSING AND RECYCLING MATERIALS
A significant step towards greening exhibitions is the reuse and recycling of materials. Instead of using single-use items, event professionals can opt for reusable elements such as aluminium frames, eco-friendly boards, as well as sustainable furnishings. Encouraging exhibitors to use these materials can drastically reduce waste and promote a circular economy within the industry.
SUSTAINABLE DESIGN AND CONSTRUCTION
Sustainable exhibition design involves selecting materials that have a lower environmental impact. This includes using recycled or upcycled materials and opting for modular designs that can be easily assembled, disassembled, and reused for multiple events. Incorporating natural elements like plants and greenery can also enhance the aesthetic appeal while contributing to sustainability.
Incorporating local suppliers and vendors not only supports the local economy but also reduces the carbon footprint associated with transportation. Utilising local food trucks, artisans, and suppliers for event materials and services ensures that the economic benefits of the event are distributed within the host community.
Promoting sustainability requires continuous education and awareness. Event professionals should provide guidelines and resources to exhibitors and attendees on sustainable practices. Hosting workshops, providing clear signage, and using digital platforms to disseminate information can help reinforce the importance of sustainability at every stage of the event.
Greening exhibitions is a vital step towards a more sustainable future for the events industry. By implementing these strategies, event professionals can create environmentally friendly exhibitions that not only meet the needs of attendees but also contribute positively to the planet. Sustainable practices enhance the overall experience, build a positive reputation, and set a standard for future events.
Understanding human resources (HR) practices is crucial for exhibition planners to manage their teams and adapt to the evolving workplace landscape effectively. The following insights provide key strategies and considerations to help exhibition planners navigate HR challenges and optimise their workforce management.
The pandemic has significantly altered the way businesses operate, emphasising the need for
flexible and adaptive HR practices. Remote and hybrid working models have become the norm, allowing employees to balance work and personal life more effectively.
Studies show that a significant percentage of employees demand flexible working arrangements. In South Africa, 90% of workers prefer hybrid working models. Exhibition planners should consider implementing hybrid work policies to enhance employee satisfaction and productivity.
Offering opportunities for career progression and skill development is essential for retaining top talent. Providing training modules, skills improvement programmes, as well as clear pathways for advancement helps employees feel valued and engaged.
Empathetic leadership involves understanding and addressing the personal and professional needs of employees. Regular one-on-one sessions to discuss employee well-being and career aspirations can create a supportive and motivated workforce.
Balancing the expectations of employees with the operational needs of the business is critical. Transparent communication about performance expectations and flexible work policies can help achieve this balance.
The AAXO Leadership Summit '24 highlighted the critical role of human resources, technological advancements, as well as sustainability in the exhibition industry. By fostering innovation, promoting flexible HR practices, and embracing eco-friendly strategies, the industry can drive economic growth and create impactful events. The insights and success stories shared at the summit underscore the importance of collaboration and continuous improvement, paving the way for a vibrant and sustainable future for exhibitions across Africa. 4
The global pandemic has irrevocably changed the way we work and meet. With restrictions on travel and in-person gatherings, organisations worldwide turned to online and hybrid meeting solutions to stay connected and maintain productivity.
As we move forward, these solutions are not only a temporary fix but a permanent feature of the modern workplace. In this article, we explore the rise of online and hybrid meetings, their benefits, challenges, and best practices for successful implementation, with a special focus on the University of Johannesburg’s (UJ) exemplary event venues as a prime example of embracing hybrid solutions.
BENEFITS OF ONLINE AND HYBRID MEETINGS
One of the most significant advantages of online and hybrid meetings is the cost savings. Traditional in-person meetings often involve expenses related to travel, accommodation, and venue hire. By shifting to online or hybrid formats, organisations can drastically reduce these expenses. This is particularly beneficial for companies with global teams or those frequently hosting large conferences.
Online and hybrid meetings offer unparalleled flexibility. Participants can join from any location, which reduces the need for travel and accommodating different time zones. This flexibility makes it easier to schedule meetings and ensures that critical stakeholders can attend, regardless of their geographical location. Additionally, hybrid meetings make it possible to include those who may have mobility issues or other constraints that prevent them from attending in person.
Reducing the need for travel has a positive environmental impact. Online and hybrid meetings contribute to lower carbon emissions by cutting down on air and ground transportation. This aligns with the growing
emphasis on sustainability and corporate responsibility. The convenience of online and hybrid meetings often leads to shorter, more focused discussions. With fewer logistical challenges to manage, meetings can start on time and stick to the agenda more effectively. Additionally, digital tools and features such as screen-sharing, real-time collaboration, and recording capabilities can enhance the overall productivity of meetings.
The University of Johannesburg (UJ) recently showcased its impressive array of event venues, highlighting the institution's capabilities to host a
wide range of proceedings. This showcase, which included a site inspection and a presentation, revealed the university's commitment to providing top-notch facilities for conferences, seminars, and other events. Attendees were given a tour of the various venues available at UJ including the Nadine Gordimer, Chinua Achebe, and Alan Paton rooms. These venues are equipped with state-of-the-art audiovisual equipment, flexible seating arrangements, and high-quality furnishings. The Nadine Gordimer room, located on Level 5 of the library, offers a high-tech environment suitable for both physical and virtual events. The Chinua Achebe room, with a capacity of up to 200 people, is ideal for larger gatherings.
UJ has embraced the hybrid event model, offering venues that seamlessly integrate in-person and virtual participation. Their facilities are equipped with advanced technology, including high-capacity Zoom platforms, live-streaming capabilities, and comprehensive technical support. This set-up ensures that events can reach a broader audience and provide interactive experiences for all attendees. The university offers a range of services to support event organisers, including professional conference teams, free parking, free Wi-Fi, and catering services. UJ's events team also provides risk management services, ensuring that all events are safe and compliant with university policies. Additionally, UJ assists with marketing efforts, helping organisers promote their events through various channels.
CHALLENGES OF ONLINE AND HYBRID MEETINGS
While the benefits of online and hybrid meetings are substantial, there are also challenges that organisations must address to ensure their success.
• Technical issues: Reliable internet connectivity and technical proficiency are critical for successful online and hybrid meetings.
• Engagement and participation: Keeping participants engaged in an online or hybrid setting can be challenging. The lack of physical presence can lead to distractions and reduced interaction. Facilitators must employ strategies to maintain engagement, such as using interactive tools, encouraging participation, and incorporating breaks to prevent fatigue.
• Security and privacy concerns: With the rise of online meetings, there has been an increase in security and privacy concerns. Cybersecurity threats, such as hacking and data breaches, pose significant risks. Organisations must ensure that they use secure platforms and implement best practices for safeguarding sensitive information.
Integration with existing systems:
Integrating online and hybrid meeting solutions with existing organisational systems can be complex. Ensuring compatibility with other tools and workflows is crucial for a seamless experience. Proper training and support are necessary to help employees adapt to new technologies and processes.
BEST PRACTICES FOR IMPLEMENTING ONLINE AND HYBRID MEETINGS
To maximise the benefits and mitigate the challenges of online and hybrid meetings, organisations should follow these best practices:
• Choose the right platform: Selecting the appropriate meeting platform is crucial. Consider factors such as ease of use, reliability, security features, and integration capabilities. Platforms like Zoom and Microsoft Teams are popular choices that offer robust functionalities.
• Prepare and test equipment: Ensure that all participants have the necessary equipment and access to a stable internet connection. Conduct tests before the meeting to identify and resolve any technical issues. Providing guidelines and training on using the chosen platform can also help participants feel more comfortable and confident.
• Set clear agendas and objectives: Clearly define the purpose and objectives of the meeting. Share the agenda in advance and stick to it during the meeting. Having a structured approach helps maintain focus and ensures that all relevant topics are covered within the allocated time.
• Encourage participation: Actively encourage participation from all attendees. Use interactive features such as polls, Q&A sessions, and breakout rooms to foster engagement. Encourage attendees to use video, as seeing faces can create a sense of connection and accountability.
• Ensure inclusivity: Design meetings to be inclusive of all participants, whether they are attending in person or virtually. Pay attention to time zones, provide captioning or
interpreting services if necessary, and ensure that all voices are heard.
The future of meetings lies in embracing online and hybrid solutions. These formats offer numerous benefits, including cost savings, increased flexibility, and broader reach. By addressing the challenges and following best practices, organisations can leverage these solutions to create more productive, inclusive, and sustainable meetings.
The University of Johannesburg exemplifies how to integrate hybrid meeting solutions successfully, providing a blueprint for other institutions and businesses to follow. As technology continues to evolve, the potential for online and hybrid meetings will only expand, shaping the future of how we connect and collaborate. 4
• Online and hybrid meetings can reduce organisational travel expenses by up to 70%.
• The University of Johannesburg offers advanced hybrid event facilities with high-capacity Zoom platforms and live-streaming capabilities.
• Engaging young professionals in the MICE sector can lead to a 20% increase in event innovation and attendee satisfaction.
In today’s digital age, effective marketing is crucial to the success of any event. Whether it’s a corporate conference, a trade show, or a community gathering, leveraging digital marketing strategies can significantly enhance engagement, attendance, and overall impact.
Effective pre-event strategies are crucial for creating buzz and ensuring high attendance rates. Utilise compelling event websites, social media campaigns, email marketing, and engaging content to build anticipation. Highlight key speakers, exclusive offers, and exciting event features to attract and excite your target audience, ensuring a successful turnout.
CREATE A COMPELLING EVENT WEBSITE
Your event website serves as the central hub for all information related to your event. It should be visually appealing, easy to navigate, and mobile friendly. Include detailed information about the event schedule, speakers, venue, and registration process. Use high-quality images and engaging videos to capture attention. Incorporate clear calls-to-action (CTAs) to encourage visitors to register or learn more.
UTILISE SOCIAL MEDIA PLATFORMS
Social media is a powerful tool for promoting your event. Create event-specific pages on platforms like Facebook, LinkedIn, and
Instagram. Use these pages to share regular updates, behind-the-scenes content, and engaging visuals. Develop a content calendar to ensure consistent posting. Leverage event hashtags to increase visibility and encourage user-generated content. Paid social media ads can also help target specific demographics and boost registrations.
EMAIL MARKETING CAMPAIGNS
Email marketing remains one of the most effective ways to reach your audience. Build an email list by encouraging website visitors to subscribe for updates. Send out a series of well-timed emails that include event highlights, speaker announcements, and exclusive offers. Personalise your emails to make recipients feel valued and important. Use compelling subject lines to increase open rates and include clear CTAs to drive registrations.
CONTENT MARKETING AND BLOGGING
Creating valuable content around your event can help attract and engage your target audience.
Write blog posts that offer insights into the event’s themes, profiles of keynote speakers, and tips for attendees. Share these posts on your event website and social media platforms. Consider collaborating with influencers or industry experts to write guest posts, which can expand your reach and credibility.
SEARCH ENGINE OPTIMISATION
Optimising your event website for search engines is crucial for increasing organic traffic. Use relevant keywords in your website content, meta descriptions, and headings. Create high-quality backlinks by partnering with industry websites and blogs. Ensure your website loads quickly and is mobile-responsive. Regularly update your content to keep it fresh and relevant.
DURING THE EVENT: ENGAGING AND INTERACTING WITH ATTENDEES
Live streaming your event can significantly expand your reach, allowing virtual participation for those unable to attend in person. Platforms like YouTube Live, Facebook Live, and Zoom are
ideal for streaming key sessions, workshops, or speaker interviews. By promoting the live stream on your social media channels and website, you can encourage virtual attendees to interact through live chats and Q&A sessions, creating a dynamic and inclusive event experience.
To maintain momentum on social media throughout the event, share real-time updates, photos, and videos. Use Instagram and Facebook Stories to give followers an inside look at the event, making them feel part of the experience. Encouraging attendees to post their own content using the event hashtag fosters a sense of community and amplifies your event’s reach, ensuring ongoing engagement and visibility.
An event app can greatly enhance the attendee experience by offering easy access to schedules, speaker bios, and venue maps. This app can be used to send push notifications about session reminders, special announcements, and last-minute changes, keeping attendees informed and engaged. Interactive features such as live polling, surveys, and gamification can further boost engagement and provide valuable feedback. Continue your email marketing efforts during the event by sending daily recaps that highlight key moments and upcoming sessions. Including links to live streams or recorded sessions ensures that those who missed them can still participate. Use email to remind attendees about networking opportunities and special events happening throughout the day, keeping them informed and involved in the event.
Engaging with influencers and media representatives can amplify your event’s reach and credibility. Provide them with exclusive
access to sessions, speakers, and behind-thescenes areas, encouraging them to share their experiences on social media and write articles or blog posts about the event. This collaboration can attract a broader audience and enhance the event's overall impact, ensuring its success and prominence.
Mastering digital marketing for events involves a strategic approach that encompasses pre-event, during the event, and post-event tactics. By leveraging the power of digital tools and platforms, event organisers can maximise engagement, attendance, and overall success. Implementing these strategies will not only enhance the attendee experience but also ensure the long-term growth and impact of your events.
After your event, maintain engagement by sharing highlights and content such as blogs, videos, and photo galleries on your website, social media, and email newsletters. Create an event recap video featuring key moments and testimonials. Collect feedback through surveys, polls, and feedback forms to identify areas for improvement. Keep your audience engaged with regular email updates, success stories, and exclusive content. Offer on-demand access to event recordings and presentations on a dedicated section of your website, promoting this through email and social media. Start promoting your next event early with "save the date" announcements and early-bird offers, using insights from the current event to refine your strategies. 4
At Barmotion, our team is blessed with incredible women who inspire, lead, and achieve greatness in their respective roles.
From operations managers to general managers, each woman brings her unique story of perseverance, strength, and wisdom. In this article, we highlight the journeys of Natasha Cohen, Nicole Botes, Kelly Papas, Lex Swart, and Janine Behr, sharing their successes, challenges and advice for young women entering the MICE industry. Their stories serve as a testament to the power of resilience and determination, offering inspiration and guidance to the next generation of female leaders.
THE WOMEN WHO INSPIRE US Natasha Cohen – Events & Operations Manager, JHB
Natasha finds her greatest inspiration in her mother, who instilled values of strength, independence, and loyalty in her daughters. Her mother taught her that hard work pays off, and women often need to make greater sacrifices to build successful careers. This foundation has shaped Natasha's approach to her professional life. Natasha's biggest career challenge has been asserting herself in a
male-dominated industry. She overcame this by embracing assertiveness, recognising her self-worth, and having confidence in her abilities. Her advice to young women is to be confident, seek mentorship, embrace challenges, network actively, and prioritise self-care. Natasha's journey is a powerful reminder of the importance of self-belief and perseverance.
Nicole Botes – Operations Coordinator
Nicole draws inspiration from Jessica Watson, who sailed solo around the world at 16 despite having dyslexia and facing significant opposition. Jessica's drive and ambition resonate deeply with Nicole, who dreams of having the same determination. In her career, Nicole faced challenges in hospitality, where she had to work harder than her male colleagues to move up the ladder. Despite being told that certain tasks were better handled by men, she persisted and proved her capabilities. Her patience and perseverance
eventually led to her representing her portfolio at international marketing shows. Nicole advises young women never to give up, find new avenues when faced with obstacles, work hard, and always be kind.
Kelly Papas – General Manager
Kelly's greatest inspiration was her late grandmother who, despite the trials and tribulations of growing up in the early 1900s and living through World War II, became a strong and independent woman. Her grandmother's humility and kindness left a lasting impression on Kelly. The biggest challenge Kelly has faced is achieving work-life balance in the events industry, especially as a mother. She attributes her success to having a great support system. Kelly's advice to young women is never to hesitate to try and fail, know their strengths and weaknesses, as well as be resilient and hardworking. Her story underscores the importance of resilience and support in achieving career success.
OVERCOMING CHALLENGES AND SUCCEEDING
Lex Swart – Managing Director
Lex feels incredibly privileged to be surrounded by strong and inspiring women, including her friends, family, and team at Barmotion. Each of these women has taught her valuable lessons and inspired her to strive for better. Balancing work and life remains Lex's biggest challenge. She acknowledges that she could not manage it all without the support of her husband. Lex's advice to young women is always to do the right thing, embrace mistakes as learning opportunities, and not allow self-doubt to hold them back. She emphasises the importance of vulnerability, listening to understand, and effective communication. Lex's journey highlights the significance of support and continuous learning.
Janine
Behr – Events & Operations Manager, CT
Janine has always been surrounded by strong, independent women, particularly her mother, who managed a store in a small community. Her mother's ability to connect with people from all walks of life influenced Janine's career choice. Janine's greatest challenge is balancing her time between work and home. Setting boundaries is necessary for maintaining quality of life, even though it can be challenging. Janine's advice to young women is to be proud of their achievements, remember their foundation, be open to change, and adapt often. Her story is a testament to the importance of balance and adaptability in achieving career fulfilment.
These incredible women of Barmotion offer valuable advice to young women starting their careers in the MICE industry. Natasha emphasises
the importance of confidence and mentorship, Nicole advocates for persistence and kindness, Kelly highlights resilience and self-awareness, Lex underscores the value of integrity and vulnerability, and Janine stresses the need for adaptability and pride in one's achievements. The women of Barmotion exemplify strength, resilience, and dedication. Their journeys are filled with inspiring stories of overcoming challenges and achieving success. As they share their wisdom and experiences, they pave the way for the next generation of female leaders in the MICE industry. By embracing their advice and following their example, young women can confidently navigate their careers, knowing that they too can achieve greatness. The future is bright for women in the MICE space, thanks to the trailblazing efforts of these remarkable women.
At Barmotion, we go far beyond the conventional definition of a Mobile Bar Company. We specialise in delivering comprehensive hospitality and branding solutions that are precisely customised to meet your needs. Our services excel in enhancing your below-the-line marketing endeavours, elevating your brand's visibility at events and expo stands. With our diverse array of bars, we ensure you distinguish yourself from the competition, leaving a positive impression.
Vast industry experience stands as a testament to our expertise and commitment to service excellence. We offer reliable and professional service, backed by industry-leading equipment that ensures the highest standards in every aspect of the experience we deliver to your guests. Using only high-quality ingredients, we craft experiences that exceed expectations, delivering unique solutions tailored to your specific needs. 4
In a world where attention spans are fleeting and choices abound, branding has become more crucial than ever. Whether you’re a start-up company, a multinational corporation, or a local business, your brand is your voice, your promise, and your legacy. It’s the emotional connection that lingers long after your logo fades from view.
Branding entails the process of creating and establishing a unique identity, image, and reputation for a product, service, or business. Branding aims to create a lasting impression, build recognition, and foster loyalty among customers, employees, and partners. Effective branding can increase brand value, drive business growth, and differentiate a company in a crowded market.
THE POWER OF PERCEPTION
Branding isn’t just about aesthetics; it’s about perception. It’s the way your audience perceives your company, product, or service. From the colour palette to the tagline, every element contributes to the narrative you’re weaving.
BEYOND LOGOS AND FONTS
Gone are the days when branding was limited to a snazzy logo and a catchy font. Today, it’s about authenticity, purpose, and sustainability.
It’s about weaving a story that aligns with your values and speaks to your audience’s aspirations. It’s about being more than a business. It’s about being a movement.
While there aren't specific statistics that prove women are better at branding than men, research suggests that women excel in areas that are crucial for effective branding:
1. Creativity: Women are more likely to think creatively and outside the box (Source: Harvard Business Review).
2. Emotional Intelligence: Women generally have higher emotional intelligence, which helps them understand and connect with their target audience (Source: Psychology Today).
3. Communication Skills: Women tend to be more effective communicators, able to articulate their vision and message more clearly (Source: Forbes).
4. Empathy: Women are more likely to consider multiple perspectives and understand the needs of their audience (Source: Entrepreneur).
5. Attention to Detail: Women are often more detail-oriented, ensuring that branding efforts are thorough and well-executed (Source: Business Insider).
While these statistics don't necessarily mean women are inherently better at branding, they highlight the skills and strengths that women often bring to the table, making them well-suited for branding and marketing roles.
In the MICE industry, branding is a keystone of success. Effective branding increases visibility, setting events apart from the competition and attracting attendees. It also builds credibility, before establishing trust with potential clients and partners. Moreover, consistent branding creates a lasting impression, lingering long after the event concludes. By investing in strategic branding, MICE professionals can elevate their events, foster meaningful connections, and drive business results. In this industry, strong branding is the key to unlocking success, making it an essential investment for anyone looking to make a lasting impact
Branding gifts for events is a powerful way to leave a lasting impression on attendees, fostering brand loyalty and awareness. Thoughtfully selected gifts, such as customised swag or meaningful mementos, serve as tangible reminders of the event and the brand's values. They also provide a unique opportunity for brands to showcase their personality and creativity, making the event more memorable and shareable. Moreover,
branded gifts can spark conversations and connections among attendees, creating a sense of community and extending the event's impact beyond the actual gathering. By investing in branded gifts, event organisers can turn a fleeting experience into a lasting connection, generating buzz and building a loyal following. Companies like Subli-Me’ (pronounced Sub-LeMay) specialise in high-quality printing, tailored to the client's needs. Based in Johannesburg, they can supply a comprehensive range of products, including clothing, stationery, mugs, and more, they can print or even add a more feminine touch of embroidery to suit your brand and what it represents. Using state-of-the-art
Unlock the potential of your hotel, lodge, or hospitality product with our comprehensive sales and marketing solutions.
From targeted direct sales to effective lead generation and database building, we drive revenue growth and enhance brand visibility.
1. Social media has become one of the most popular ways to get your brand ‘out there’. 92% of people trust recommendations from influencers over traditional ads. This highlights the importance of branding and social media in today's digital landscape.
2. Hashtag History: Did you know that the first hashtag was used in 2007 by Chris Messina to categorize tweets about a wildfire in San Diego. #funfact!
Hospitality Junxtion Alliance is a full-service Sales &Marketing Representation company.
sublimation printing techniques, Subli-mé ensures that their designs are vibrant, durable, and of the highest quality. This method of printing allows for intricate details and a wide range of colours, making it ideal for creating visually striking branded items. Being a female-headed company, they pride themselves on their customer-centric approach, and their dedication to assist you in enhancing your brand visibility and connecting with your audience in meaningful ways, like only a lady can! (www.subli-me.co.za )
Branded gifts have the power to transform event marketing by creating a lasting and personal connection with attendees. These thoughtful gestures show appreciation for their presence and leave a tangible reminder of the event and the brand's values. Branded gifts can also spark social media sharing, generating buzz and increasing brand visibility. By investing in branded gifts, event marketers can turn a fleeting moment into a lasting impression, driving brand loyalty and advocacy. With the right gift, events can become a powerful tool for building meaningful relationships and driving business results.
When participating in tradeshows and exhibitions, making your brand stand out is crucial for success on the event floor. As attendees stroll through the exhibition, sipping coffee from cups featuring your logo will generate a buzz around your brand. This subtle yet effective marketing tactic not only showcases your brand's creativity but also turns attendees into walking billboards, spreading your message far and wide. The sight of your logo on coffee cups sparks curiosity, encouraging people
to ask questions, share photos on social media, and remember your brand long after the event is over. It's a simple yet powerful way to build brand awareness, create a memorable experience, and leave a lasting impact on potential customers. Companies like Barmotion provide a diverse range of options that align with your brand, capturing its unique vision. From customisable bars to health-conscious or sweet-toothed snack bars, coffee or bubble tea, pizza or popcorn, sushi or soft serve. You can customise your stand to embrace and showcase your brand to the fullest. (www.barmotion.co.za)
Make every tradeshow and exhibition an opportunity to shine, and let your brand be the
beacon that draws attendees to your doorstep. Powerful branding is essential for making an impact at tradeshows and exhibitions. By consistently showcasing your brand's unique identity, values, and message, you can leave a lasting impression on potential customers. Your brand is more than just a visual symbolit's an experience, a connection with your audience. Whether you leave attendees with a thoughtful gift that conveys your appreciation or a satisfied feeling from a delicious cup of coffee that sparks inquiries about your company, your branding speaks volumes. Ensure that the emotions you evoke align seamlessly with your brand. 4
Mojo, the South African master illusionist, has been captivating audiences with his enchanting performances and remarkable talents since he embarked on his professional career at theage of 14.
His journey in the realm of magic and wonder began at a young age and, by 17, he had already secured a position at Southern Sun Resorts, mesmerising audiences weekly at three prestigious venues. His talent and dedication have earned him international recognition for his superior design and construction of illusions, making him a celebrated figure in the world of magic.
Mojo's illustrious career includes headlining the Durban millennium celebrations from 1999 through 2000, orchestrating numerous shows to honour the new millennium. His exceptional skills have graced high-profile events such as Miss Teen South Africa, Miss Sanlameer, and the renowned Durban Designer Collection (DDC).
A JOURNEY OF
As a South African finalist on SABC's "30 Seconds to Fame", Mojo showcased his remarkable talent to a wide audience, further solidifying his status as a top-tier performer. His captivating performances have also been featured at exclusive events hosted by Sabrina at the esteemed Fancourt Estate.
Mojo offers a visually spectacular feast for the eyes, guaranteed to make any event memorable. Whether you're launching a new product or hosting a high-profile event, Mojo's grand illusions can add a touch of magic and wonder, captivating your audience and leaving them in awe. From making cars, trains and boats appear and disappear, Mojo's performances are unparalleled in their grandeur and execution. His commitment to excellence is evident in his meticulous approach to each performance, ensuring compliance with health and safety laws while maintaining high standards. By reducing food and beverage costs through strict inventory control systems and effectively communicating with both front and back of house, Mojo demonstrates his outstanding ability to motivate and maintain staff at all levels.
Mojo's expertise extends to grand illusionsmaking people appear and disappear, slicing and levitating them to create awe-inspiring effects with objects as small as a product and as large as a Boeing. His collaboration with Peter Chamberlain in the acclaimed show "An Evening of Magic and Mirth" brought delight to numerous corporate events over several years, showcasing his ability to blend magic and entertainment seamlessly.
Nico Joubert became a part of Mojo's team three years ago, showcasing exceptional artistic talent. His focus lies in crafting illusion equipment, with particular expertise in designing intricate and detailed decor elements integral to the overall illusion experience. Nico's mastery of this aspect has significantly contributed to Mojo's international acclaim. During showtime, Nico assumes the role of props manager, overseeing the handling, movement, and setup of props.
Mojo's return to magic is a testament to his resilience. After facing personal tragedy, including the loss of his mother and father, and enduring significant hardships, Mojo found himself in a dark place. Despite the adversity, support from an old customer and an anonymous source played a pivotal role in his comeback. Inspired by their kindness and motivation, Mojo has dedicated himself to making a difference. He established the "1/10th campaign", where for every 10th show, he donates his earnings to a trust supporting individuals financially impacted by family members who have taken their own lives.
Illusionist Mojo is undoubtedly the master illusionist of South Africa, offering a unique blend of magic, wonder, and grand illusions that can transform any event into an unforgettable experience. With his extensive experience, remarkable talent, and dedication to excellence, Mojo is the perfect choice for those looking to create a truly magical event.
For any additional information or to book Illusionist Mojo for your next event, please contact Leon van Vuuren on +27(0)722844160. 4
At Barmotion, we pride ourselves on being more than just a mobile bar company. With a wealth of industry experience, we offer comprehensive hospitality and bolt-on branding solutions that cater to the unique needs of your events. Our innovative approach ensures your brand captures attention and creates lasting impressions at any occasion.
Barmotion’s client-branded hospitality services are designed to integrate seamlessly with your brand, transforming event spaces into dynamic engagement zones. Our mobile bars do more than serve drinks - they enhance your brand presence. Picture your exhibition stand bustling with activity as delegates are drawn in by the inviting aroma of premium coffee, engaging with your team while enjoying their beverages. Each interaction becomes a memorable touchpoint with your brand.
Our mobile hospitality solutions bring flexibility and flair to any event, indoors or outdoors. Whether you need a coffee bar, an ice cream stand, or a sushi station, our bespoke bars are customised to match your event's theme and style. Staffed by our professional team and branded with your logo, these bars become interactive hubs that engage and delight your guests. We handle everything from set up to breakdown, ensuring a smooth and stress-free experience.
Barmotion stands out for our dedication to excellence and ability to create event experiences that are unforgettable. Our attention to detail ensures that every aspect of your event is meticulously planned and executed. With a focus on service, innovation and quality, we consistently deliver unique solutions that leave a lasting impression on your guests.
HERE’S WHAT SETS US APART:
• Professional Execution: Over 14 years of delivering top-notch service.
• High-Quality Ingredients: We use only the best for our diverse menu offerings.
• Customisable Branding: From staff uniforms to coffee cup sleeves, every detail is tailored to reinforce your brand message.
Alexia Swart, founder and owner, emphasises, “We provide the experiences people crave while effectively conveying our clients’ messages through unique branding platforms.”
VERSATILE
Our services are versatile and adaptable, suitable for a variety of applications:
• Exhibition Stands: Increase foot traffic with a branded mobile bar.
• Corporate Events: Enhance marketing and hospitality at golf days, product launches, and conferences.
• Sponsorship Packages: Offer sponsors a unique marketing platform at events.
• Employee Appreciation: Reward your team with a memorable hospitality experience.
• Recruitment Drives: Attract talent at university events with engaging hospitality solutions.
DELICIOUS OFFERINGS
Barmotion’s menu is designed to cater to all tastes and preferences, including:
• Bubble Tea
• Coffee
• Crepes
• Frozen Yoghurt
• Gelato
At Barmotion, we offer a wide range of options to suit any event. Whether you’re looking for something specific or need a custom solution, we’re here to help. Reach out to us to discover more about our services and how we can create a unique experience tailored to your needs.
“We take pride in offering the highest-quality products at every event,” says Alexia.
Barmotion is committed to giving back to the community. We donate excess stock to various charities and participate in initiatives like Mandela Day to give back to our local communities. Recently, Barmotion expanded its operations into the UK, bringing our exceptional services to new markets and ensuring our clients' events are a resounding success. For more information, visit barmotion.co.za. To see examples of our work, check out our Instagram page at www.instagram.com/barmotion_sa. 4
“We take pride in offering the highest-quality products at every event.”
“We
provide the experiences people crave while effectively conveying our clients’ messages through unique branding platforms.”
In the bustling world of corporate South Africa, where stress and tight deadlines are part of everyday life, Sheer Bliss has emerged as a beacon of tranquillity.
Founded in 2006, this woman-owned and managed business is a testament to the power of female entrepreneurship and innovation. As a proudly South African Level 4 B-BBEE company, Sheer Bliss specialises in delivering high-quality corporate mobile massage services, transforming offices and events into sanctuaries of relaxation.
A COMMITMENT TO EXCELLENCE
Sheer Bliss stands out not only for its unique service offerings but also for its commitment to excellence. Employing only fully qualified therapists, many of whom are adept in sports and Swedish massage techniques, the company ensures that every client receives top-notch care. The ongoing education and feedback within the team guarantee that standards remain high, allowing Sheer Bliss to deliver exceptional service consistently.
Clients have praised Sheer Bliss for its professionalism and effectiveness. One client from Thompson’s Travel remarked, “Always giving us amazing service! Soothing music and the best massages that help us relieve our stress.” This sentiment is echoed by many, including Ann Mitchell, who described her corporate team event experience as “a tremendous success” thanks to Sheer Bliss exceptional assistance and accommodation.
INNOVATIVE OFFERINGS
What sets Sheer Bliss apart is its innovative approach to corporate wellness. The company offers a variety of services tailored to meet different needs, such as the “6 Minute Moment Massage”, designed to revitalise staff in just a few minutes, and the “My Spa to You” option, which transforms office spaces into tranquil retreats for longer treatments. These offerings
are not only about relaxation but also about boosting productivity and team morale.
A particularly noteworthy innovation is the MEED (Massage with Virtual Reality) experience. This groundbreaking service combines the physical benefits of massage with the mental escape provided by virtual reality, transporting clients to serene environments while seated at their desks. This service has been described as a “wow” experience and is a testament to Sheer Bliss commitment to leveraging technology for enhanced wellness.
The glowing reviews from satisfied clients speak volumes about Sheer Bliss’s impact.
Marie-Louise Johnston shared, “Our team enjoyed every minute of the head and shoulder as well as foot massage the wonderful ladies from Sheer Bliss provided us. We were all pampered and felt very relaxed after our session.” Another client, Diane Mitchley, highlighted the seamless experience Sheer Bliss offers, saying, “The ladies from Sheer Bliss made our office (desk massages) a wonderful experience.”
These testimonials underline the consistent quality and care that Sheer Bliss brings to every interaction, whether it’s a corporate event, a wellness day, or an office visit. The company’s ability to adapt and provide exceptional service across various settings has solidified its reputation as a leader in corporate wellness.
As a woman-owned business, Sheer Bliss is a shining example of female empowerment and entrepreneurial success. Founder Nadine Hocter’s vision and dedication have not only built a successful company but also created a space where women thrive and excel. This achievement is particularly significant in an industry where female leadership is still growing.
Sheer Bliss continues to set the standard for corporate wellness in South Africa. Through its innovative services, commitment to quality, and the exceptional skill of its therapists, the company has made a lasting impact on the well-being of countless professionals. 4
Decorex has been at the forefront of decor, design and lifestyle trends for three decades, hosting over 100 events and helping to launch thousands of businesses, shaping the industry. Looking to the future, Decorex is evolving into a hybrid marketplace and growth accelerator, and will continue to champion design that reimagines the world as we know it and a world that could be.
Venue: Sandton Convention Centre
Dates: 1 - 4 August 2024
Website: www.decorex.co.za
This year's conference is a celebration of a rich storytelling heritage. It will unfold as an engaging chronicle of Southern African tourism's past, present and future. As our sector rebounds and reshapes itself, we're collectively crafting its narrative.
Venue: Arabella Hotel, Golf & Spa
Dates: 14 - 16 August 2024
Website: https://www.satsa.com/events
AFRICA TOURISM LEADERSHIP FORUM (ATLF) & AWARDS 2024
ATLF is a Pan-African dialogue platform. It brings together key stakeholders in Africa’s travel, tourism, hospitality, and aviation sectors to network, share insights, and devise strategies for intra-Africa travel and tourism growth across the continent, while enhancing the brand equity of “Destination Africa’’.
Venue: Gaborone International Convention Centre, Gaborone, Botswana
Dates: 3 - 6 September 2024
Website: https://www.tourismleadershipforum. africa/
ELECTRA MINING AFRICA
International Mining, Electrical Engineering and Industrial Exhibition. The TOP choice when it comes to showcasing your latest products, services, technologies, and innovations. It’s the place where buyers and sellers meet and you will be able to connect with thousands of local and international purchasing decision-makers and influencers, looking for products and services, just like yours.
Venue: Johannesburg Expo Centre
Dates: 2 - 6 September 2024
Website: www.electramining.co.za
TBCSA CONFERENCE 2024
This will be the third edition of the Tourism Business Council of South Africa’s (TBCSA) annual tourism leadership conference, providing an open forum for the private sector, public sector, academia, and media to come together and discuss the opportunities and challenges facing the local tourism sector.
Venue: Sun City Resort, North West
Dates: 8 - 20 September 2024
Website: https://tbcsa.travel/
PA OF THE YEAR
A national award for the office heroines/heroes whose endeavours keep executives effective and focused on leading their companies and organisations (in the private and public sector) to performance success. This Award was launched in 2006 exclusively for PAs and its purpose is to recognise the achievements of PAs across South Africa, and to enhance the stature of the Personal Assistant.
Venue: Anew Hotel Hatfield
Date: 4 September 2024
Website: http://www.pafsa.co.za/
ICCA 63RD CONGRESS
The 63rd ICCA Congress will take ICCA members to one of the world’s most modern, vibrant capitals - a destination renowned for its hospitality, courtesy, and state-of-the-art facilities: the city of Abu Dhabi, in the United Arab Emirates. Join them from 20 - 23 October 2024 as they bring the world of international meetings and events together to share, inspire, and discover new ways to make what we do matter more.
Venue: Abu Dhabi National Exhibition Centre, Abu Dhabi, UAE
Dates: 20 - 23 October 2024
Website: https://www.iccacongress.org/
AI Expo Africa, now entering its seventh successful year, is the largest business focused Artificial Intelligence (AI), Robotic Process Automation (RPA) and 4IR trade event in Africa, uniting 1000s of Enterprise buyers, suppliers & innovators across the region.
Venue: Sandton Convention Centre
Dates: 30 & 31 October 2024
Website: www.aiexpoafrica.com
Join SACIA for the annual SACIA Golf Day and prize-giving dinner. It's a four-ball tournament followed by a prize-giving dinner. There's a shotgun start at 11h30 with a floating trophy awarded to the winning team.
Venue: Eagle Canyon Golf Course
Date: 15 October 2024
Website: www.sacia.org.za
In celebration of their 15th anniversary SACIA is hosting a three-day, multi-stream conference and exhibition that will examine the trends and technologies shaping the future of the events and entertainment industry across Southern Africa. The COMMTREND 2025 conference programme will include presentations, panel discussions, and practical workshops. Streams (break-away sessions) and sub-themes within the conference.
Venue: TBC
Dates: 22 – 24 January 2025 Website: www.sacia.org.za
The Rand Show is one of South Africa’s most iconic and long-standing exhibitions, dating back to 1894. Initially established to promote agriculture and industry in Johannesburg, it has evolved into a major annual event attracting hundreds of thousands of visitors. The show features a diverse array of products, services, and experiences, ranging from lifestyle and consumer goods to entertainment and food. The Rand Show is known for its vibrant atmosphere, showcasing local and international brands, and providing a platform for small businesses and emerging artists. It remains a cornerstone event in South Africa's exhibition calendar, celebrated for its rich history and dynamic offerings.
Venue: Johannesburg Expo Centre, NASREC
Date: TBC Website: https://randshow.co.za/
C&L Travel Collection prides itself on creating and hosting product-specific and cost-effective face-to-face marketing platforms countrywide, where they facilitate networking, sales, and education by sourcing applicable suppliers and inviting potential buyers to participate in a morning of education and fun. Examples of their focused workshops include Conference & Occasions, The Best of Botswana, The Best of East Africa, The Best of Namibia, The Best of Zimbabwe and Zambia, and Cruising and Islands. Should you wish to participate in these events, as a supplier or visitor, please contact Clair at Clair@candltravel.co.za. 4
The events and exhibitions sector is rapidly expanding within the global tourism industry, and Africa is no exception.
GARY CORRIN, chairperson: AAXO
Youth involvement in Africa's MICE sector is essential for driving innovation, economic growth, and sustainable development. “Engaging young professionals in MICE activities supports cultural exchange, economic diversification, and global competitiveness, empowering young leaders and showcasing Africa’s talent on the world stage.
AAXO and its members recognise the essential role of youth development in driving economic growth across the continent. Many members are actively involved in initiatives aimed at the sustainable development of youth within the MICE sector and their communities. Event Synthesis International, led by Angelique Smith, focuses on youth upliftment. The importance of involving youth became clear when three top leaders passed away without a succession plan. To ensure continuity and create a legacy, Event Synthesis International involves university students studying tourism, hospitality, or event management in all their events, providing practical, hands-on experience.
Gallagher Convention Centre is dedicated to youth development through initiatives like MusicEx.
Recognising a gap in the South African music scene, Gallagher launched MusicEx to provide aspiring musicians with opportunities to learn, grow, and showcase their talents. MusicEx includes a "Battle of the Best" competition, expert-led workshops, and performance opportunities for buskers.
RX Africa, in partnership with SME TradeLinks, recently sponsored an Enterprise Supplier Development Programme and an Enterprise Development Programme to foster the growth of entities in the
tourism, hospitality, and allied sectors. The programme includes skills training, mentoring, coaching, and a small grant component.
Scan Display focuses on youth upliftment owing to high unemployment rates in South Africa. The company offers internships through their skills development programme, established in 2016, providing students needing Work Integrated Learning (WIL) with valuable training and opportunities. Additionally, Scan Display offers job-shadowing opportunities.
Woodlink Design is committed to youth upliftment through the Faranani programme, inspired by the challenges faced by children left unsupervised while their parents work. Faranani prepares these children for the future through activities like drum majorettes, dancing, singing, homework assistance, and providing school uniforms and sanitary pads.
We are proud to represent members making significant contributions to their communities and the general youth population of Africa. By investing time, energy, and resources into our youth, we can ensure a prosperous future for the sector together.
Recognising the critical contributions made by the youth to the MICE sector across Africa, AAXO announced the elected committee of their inaugural AAXO Youth Chapter in July, an exciting new forum dedicated to empowering young voices within the industry. The collaborative efforts of AAXO and its members highlight the importance of unity in fostering growth. By continuously supporting these initiatives, we pave the way for a vibrant and resilient future. This collective commitment ensures that the MICE sector remains a key driver of economic and social development across Africa. The success stories emerging from these programmes are a testament to the potential that lies within the youth of our continent.
Evolving experience centres
Delegates and organisers are increasingly looking for unique experiences. Convention centres are responding by designing and implementing specific areas within venues where delegates can relax and network in a very different way.
These innovative spaces are crafted to foster engagement, creativity, and a sense of community among attendees. Examples from around the world offer a glimpse of what is possible.
One of the permanent speakers at the AIPC Academy is Adam Paulitsch, a convention centre designer at Populous. The company has designed and built a vast number of venues worldwide, including the recently opened Calgary Stampede BMO Centre. Uniquely, Adam is also a DJ, which perhaps explains his focus on using design to create unique experiences, combining his two passions.
SVEN BOSSU is the CEO of the International Association of Convention Centres (AIPC).
Creating experiences is something more and more venues are exploring as organisers strive to develop something different to attract delegates. This might include holding meetings in unconventional and inspiring settings, such as modern art museums or historical buildings. As a result, simply offering a well-equipped ballroom might not suffice. So, what features can a venue offer?
In the case of the BMO Centre, one standout feature is The Exchange, a massive co-working space at the very heart of the venue. Here, delegates attending different events in various areas of the centre can mingle and network. The look and feel is that of a very large living room in Calgary style, including the largest fireside on earth. While this area obviously takes away rentable space, Greg Newton, Executive Vice-President of Conventions & Events and General Manager of the BMO Centre, is convinced that features like The Exchange will be part of next-generation venues. These spaces allow people to feel welcome and adapt their behaviour to their needs - from attending a session in a conference room to enjoying some quality "me time" in a co-working space.
CREATIVE APPROACHES IN SMALLER VENUES
Not all venues have the capacity to create such large spaces and must be creative in other ways. The Montréal Convention Centre is a fine example of how smaller touches can make a big difference. Throughout the venue, there are beautifully designed areas that allow delegates to sit down, relax, and network. All of these areas refer to some aspect of the destination, such as its beautiful nature. The latest addition is THE PANORAMA, designed to be an activity-filled nature outing. Each installation offers its own version of fun and features awareness-raising panels on eco-responsible practices and biodiversity protection.
Delegates can relax in one of the suspended cocoon tents or get on one of the Canadian-designed bikes for a virtual ride through Quebec. A screen positioned opposite the bicycles allows delegates to pedal while watching a video produced in collaboration with Grands Prix Cyclistes of Montréal and Québec City and Freeride Québec, featuring some 12 000 km of
mountain biking trails crisscrossing Quebec’s autumn landscapes.
A final example is La Serre at VIParis. This venue boasts the largest rooftop urban farm in Europe –14 000 m², producing 200 kg of fruit and vegetables a day. It now includes a greenhouse in the middle of the garden, allowing for the cultivation of relationships in addition to food.
The wave of creativity seen at venues worldwide demonstrates that convention centres are evolving from facilities into experience centres, combining functionality, authenticity, and uniqueness. It is an exciting evolution and one that certainly brings convention centres to the next level.
More to come soon!
Editor’s Note: In the May/June edition of Meetings, the AIPC column was only attributed to Sven Bossu. Robert McClure, managing director: Paratus should have been included as a co-author.
Apologies for this oversight. 4
ePosters enhance event engagement
More and more events are using ePosters (electronic posters) to engage with attendees.
Maria, who has been an academic conference organiser for years, had always relied on traditional paper posters to showcase the latest research. However, during a recent conference, the 400 posters she had put up as a massive display failed her. Carefully arranged on rows of numbered boards in a large room alongside the conference hall, attendees were initially thrilled with the colourful collage representing the latest breakthroughs in their respective fields. However, as the day wore on, the usual poster problems presented themselves – only on a much larger scale:
• The paper posters kept falling off the boards, leaving behind a trail of crumpled paper and frustrated guests.
• It was impossible to insert a latecomer’s poster without rearranging the entire display.
• Blank boards were left by no-shows.
• The most popular posters drew a crowd, causing bottlenecks as people tried to move between boards.
• Attendees were searching through the aisles for information they were interested in. One guest even remarked, “This doesn’t happen with ePosters, does it?”
EMBRACING
Maria thought to herself, if ePosters would make life simpler, she would certainly consider them next time. After months of researching and experimenting, she finally made the switch.
At her next conference she set up a sleek and modern ePoster display, where digital posters were projected onto a set of large screens. It was clear she had made the right choice:
• They were easy to navigate, with people being able to browse through content they were interested in at their own pace.
• It was easy to add or remove posters as needed. Both Maria and the attendees were impressed by the positive impact the ePosters were having on the conference.
In addition, getting rid of the 400 poster boards was also beneficial. Owing to how mobile and compact the ePoster screens are, she only needed a few and could set them up in more visible and user-friendly areas, instead of having to rent an entire room.
The 400 authors didn’t have to print their posters, and they didn’t have to be transported across the world in cardboard tubes. They could simply submit their PDF or PowerPoint posters via an online portal.
As the conference concluded, Maria realised that there were many more benefits than just ePosters looking and fitting better in a space. They allowed for much more engagement between attendees and the content and could also be displayed on any internet-connected screen, allowing people to access the posters through the conference website or app. This also meant that they could continue viewing the posters long after the conference had closed.
Maria learned that ePosters offered numerous advantages over traditional paper posters. They streamlined the conference set-up, improved attendee experience, and contributed to a more sustainable and efficient event. 4
The Exhibition and Event Association of Southern Africa (EXSA) is thrilled to announce the establishment of the EXSA Events Working Group (EWG).
This pioneering initiative aims to revolutionise the events industry under the experienced leadership of Angelique Smith, founder and CEO of Event Synthesis. The EXSA EWG is poised to become a cornerstone of innovation, collaboration, and professional excellence.
The EXSA EWG has several key objectives that are central to its mission of enhancing the events industry:
LEE-ANN ALDER, association manager: EXSA
• Upholding professionalism and ethics: The group is dedicated to fostering a high level of professionalism, ethics, and integrity among all members, thereby reinforcing the credibility of the EXSA EWG within the industry.
• Enabling effective site inspections: By streamlining the site inspection process, the group ensures thorough and effective evaluations to meet the diverse needs of events and their stakeholders.
• Industry engagement and knowledge-sharing: Active participation in industry-related seminars, workshops, and congresses will facilitate the acquisition and dissemination of knowledge on current and emerging trends in the events, tourism, and hospitality sectors.
• Establishing an effective networking platform: The EWG aims to create a dynamic and efficient network platform to foster connections within the events industry, so promoting collaboration and resource-sharing among members.
• Database of preferred service providers: A comprehensive database of trusted service providers will be established and maintained, offering secondary events, tourism, and hospitality services to EXSA members.
• Leveraging combined purchasing power: By observing and utilising the collective purchasing power of EXSA members, the EWG aims to negotiate better deals and maximise incentives, so benefitting all members.
• Enforcing a code of ethics: A strict code of ethics and conduct will be enforced, supporting the professional status and reputation of the EXSA EWG and its members.
• Regular updates on industry trends: The EWG will ensure that all members receive timely updates on the latest trends, requirements, and innovations within the industry, helping them stay ahead of the curve.
Leading the EXSA Events Working Group is Angelique Smith, a visionary leader in the events industry and the driving force behind Event Synthesis. With her extensive experience and commitment to excellence, Smith is well-positioned to guide the group towards achieving its ambitious goals.
Launching the EXSA Events Working Group under the leadership of Angelique Smith is an exciting step forward for our association. Her vast experience and unwavering dedication to the events industry will undoubtedly steer the group towards fostering a more connected, informed, and professional community." This initiative marks a significant step forward for EXSA as it seeks to foster a more collaborative and innovative events industry in Southern Africa. The formation of the EXSA Events Working Group, promises to bring new opportunities for professional growth and industry advancement. 4
The MICE sector is a dynamic component of South Africa’s event industry, contributing significantly to the economy by attracting international and local audiences. Women have been and continue to be pivotal in driving the growth of this industry.
Despite undeniable progress, women in MICE face distinct challenges yet have emerged as trailblazers and role models, inspiring the next generation of female leaders.
CHALLENGES FACED BY WOMEN IN MICE
Gender bias and discrimination: Like many other industries globally, the MICE sector in South Africa has its share of gender bias. Women often have to prove their capabilities twice over to be taken as seriously as their male counterparts.
Work-life balance: The MICE industry is notorious for its demanding hours and the need for flexibility. Striking a balance between professional obligations and personal life, particularly for those with young children, presents a more demanding set of challenges than their male counterparts generally face.
REWARDS AND OPPORTUNITIES
Professional growth and development: Working in MICE enables women to develop a broad set of skills, including project management, communication, negotiation, problem-solving, and multitasking. These skills are valuable across various industries and roles. Driving change and mentorship: Women in significant roles in MICE have the platform to drive significant change, promoting diversity, inclusivity, and sustainable practices within the industry. They inspire and mentor younger generations, motivating them with their success stories.
SPOTLIGHT ON MELODY BARBER
Melody Barber, chairperson of the PCO Alliance and owner of Be Better Brand Builders, is a woman in MICE to be proud of and watch out for. Her journey and achievements are a testament to the potential and impact of women in the MICE industry.
What inspired you to pursue a career in events?
I guess it’s in your blood. My mother worked at the SABC and organised their staff events. I watched and learned from her. I studied BCom Marketing and HR and later Higher Education at Potchefstroom University – I was set on becoming an HR person in a corporate. But when I had a chance to choose at my first corporate job (Aegis Insurance in Sandton), I chose the Events Coordinator job in marketing at age 23, and the rest is history.
What are some challenges you have faced as a woman in a leadership role, and how have you overcome them?
I’ve never felt that being a woman held me back, more so my age. Somehow I was always the youngest person managing an older team. Traditionally, older people manage younger people. My high energy and adaptable nature created situations of resistance, and obtaining cooperation was often challenging.
What advice would you give to other women who aspire to leadership roles in the event business world?
Hard work puts you where luck finds you. Network, network, network. Make the circle bigger - be willing to reach out and interact with people from all walks of life. Be humble but determined. Never give up. I’ve learned that when one door closes, another one opens. 4
businesses' impact
As the political landscape settles into some form of a working arrangement, the meetings and events sector has the opportunity to set our course for this vibrant and crucial part of the country's economy.
At the heart of our industry are significant small businesses managed by skilled events professionals, playing a pivotal role in shaping the landscape of South African events.
These enterprises, often overlooked owing to a lack of knowledge by many in our country’s economic circles, are the backbone of the industry, bringing creativity, flexibility, and local expertise to the forefront and contributing significantly to South Africa's economy.
GLENTON DE KOCK
is the CEO of the Southern African Association for the Conference Industry (SAACI).
Our creation of jobs, not only within operations but also indirectly through the network of suppliers and partners when we deliver meetings and events, must be acknowledged. The industry must ensure that we measure, record, and project correctly.
The use of data in our industry is paramount as we set our course. From caterers to audiovisual technicians, we know our businesses stimulate economic activity across various sectors and, as such, we need to inform how our contribution is making an impact daily.
One of the key strengths of the industry’s small event management businesses is their agility. Unlike larger corporations, these enterprises can quickly adapt to changing client needs and industry trends. Their size allows for rapid decision-making and implementation of innovative ideas, keeping the South African MICE industry competitive on a global scale.
Many of these businesses are at the forefront of adopting new technologies and sustainable practices, driving the industry forward. From virtual and hybrid event solutions to eco-friendly event designs, small businesses are often the trailblazers in innovation.
Our local events professionals bring invaluable knowledge of South African culture, customs, and locations. This local expertise is crucial for international clients looking to host events that authentically represent South African hospitality and experiences. These businesses often have strong ties with local communities, promoting inclusive growth and showcasing the rich diversity of South African culture to both domestic and international attendees.
The personalised attention that small event management businesses provide is unparalleled. Clients benefit from direct communication with experienced professionals who are invested in the success of each event. This level of dedication and attention to detail often results in higher client satisfaction and repeat business.
As South Africa continues to position itself as a premier MICE destination, the role of small, skilled event management businesses will become increasingly
important. Their ability to offer unique, tailored experiences will be key in attracting both domestic and international events. Investing in the growth and development of these businesses through targeted support programmes, access to funding, and ongoing professional development will be crucial for the long-term success of South Africa's meetings and events industry.
For years, our businesses managed by skilled events professionals have not just been participants in South Africa's MICE industry – they are its lifeblood. Their contributions to economic growth, job creation, innovation, and cultural representation make them indispensable. As the industry evolves, recognising and supporting these businesses will be key to ensuring a vibrant, competitive, and uniquely South African events landscape. 4
I received an interesting telephone call earlier this week from the procurement department at one of the country's larger universities.
KEVAN JONES is the executive director of the Southern African Communications Industries Association (SACIA).
They had issued a tender for the supply of services and included a requirement in the tender specifications that the supplier should be a member of a professional body.
There is a good reason for this. Members of a professional body are bound by a code of professional conduct and have been assessed as competent against a set of standards. They are held to a higher standard of business and ethics and, in instances where they fail to live up to those standards, the professional body can investigate and, where appropriate, impose a penalty.
In simple terms, organisations procuring a service from an organisation or individual registered with a professional body can rely on that body to protect their interests – holding suppliers accountable when they fail to deliver the products and services they have been contracted for.
Back to the telephone call. The university had received several responses to their RFQ, including several from SACIA members who had provided copies of their membership certificates as part of the documentation required. One particular certificate caught their eye. Although it was branded with the SACIA logo, it was substantively different from other certificates they had received, and they wanted to know whether it was legitimate. They sent me over a copy, and I truly did not know whether to laugh or cry.
It was a complete fabrication. The aspirant supplier had used the correct logo, probably copied from our website, but it was a child-like attempt to create a membership certificate, signed by people who, even if they exist, have no relationship with SACIA. I passed this information back to the university’s procurement department and I am told they have black-flagged
the hopeful supplier. But is that enough? How do we promote ethical business conduct when behaviour like this goes unpunished?
The South African employment landscape is littered with employees who have misrepresented their qualifications to achieve a higher status or make more money by being appointed to positions for which they would not have been eligible without those qualifications.
If an employee falsely claims qualifications or credentials during the hiring process, it could be considered fraudulent misrepresentation. The deceitful act undermines trust and has legal consequences. Anyone who knowingly provides false or misleading information to an employer about their qualifications and professional registration can be prosecuted, with a fine and/or imprisonment being the mandated penalty. Companies that misrepresent their abilities are not covered by this clause within the National Qualifications Framework Act, but by requiring suppliers to maintain registration with a professional body, companies reduce the risk of working with incompetent or unreliable suppliers. The SACIA Business Code requires corporate members to strive to be at the forefront of developments in their specific field of expertise. They take pride in the work they do, and they deliver what they promise.
SACIA members undertake not to engage in dealings that are corrupt, dishonest or questionable. They will let clients know where they have a conflict of interest and will not hold out their advice as being objective where it is not.
We believe that by treating all people with dignity and respect, we can build more professional and more trusting business relationships. 4
Article written by SITE staff
Fed up with wasting time and resources on false hopes and having their ideas ripped off, event professionals are rethinking this long-standing business practice.
What gets event pros riled up? Ask them what they think about the RFP process. Through our Worth It initiative, focused on elevating the value proposition of the industry, we've heard lots of views on the subject: from a time and resource waster to a flawed but valuable business acquisition tool.
HERE ARE THE TOP RFP PAIN POINTS AND HOW EVENT PROS DEAL WITH THEM
Vague requests
How do you bid on a job where the scope, budget, and goals are poorly defined, if at all? Amber Leeb cites the frustration of RFPs that are so poorly defined, it's impossible to know if the response hits the mark. "Event RFPs often do not contain the requisite detail and context for the bidder to provide a fully effective solution," says Leeb, CSEP, founder of Orea Strait Events & Experiences.
In many cases, a discovery call is only granted after a planner has made it to the shortlist, which is a backward approach, says Leeb. As it stands now, "event professionals have to leverage industry knowledge and experience to craft assumptions, costing estimates and outline potential gaps that may exist in hopes of making it to a short-list interview or discovery call where an actual conversation can occur."
Leeb proposes a solution where conversations happen upfront and more information is presented in the RFP itself. This, of course, can't happen without educating potential clients about the value of revamping their approach to RFPs. "If we as an industry want to shift the perceptions of events from being a commoditised service - i.e., lowest cost typically wins - we need to help our buyers with understanding the value and the details and context required to illustrate this value outside of an antiquated procurement process (RFPs)."
Depending on the ask, RFP responses require a significant amount of time and resources, and while some planners see that as a cost of doing business, there is mounting frustration about RFPs that are tendered - often because an organisation's bylaws or policy requires it - even if the incumbent is a sure thing.
Anita Carlyle, CMP, CMM, DES, managing partner, Moore Carlyle Consulting and MCC Destination Management in Toronto, proposes greater transparency from the client in these situations: "I just wish some people were a little bit more upfront. Some of the association ones, because they're big annual conferences, require very in-depth budgeting and responses. And you're sharing ideas with someone that really has no intent of moving on."
Many RFPs ask planners to propose themes, décor, entertainment and F&B, right down to providing multiple quotes from vendors before any contract has been signed or planner selected. Not only does this require a huge outlay of time and resources – 30 - 60
hours is a commonly cited time range; just do the math with your hourly rate (gulp) - it's an investment with no guaranteed return.
Carlyle has begun to take a similar approach, recalling an RFP response she sent recently: "It was five pages of galleries of events similar to what they've asked us for, versus creating their event. I showed them our scope of work and references. They should be able to tell by that [if we're a good fit] or call those references."
The RFP process, while necessary, is fraught with challenges that frustrate many event professionals. However, solutions such as upfront conversations, increased transparency, and sharing past work examples without divulging creative ideas can help mitigate these issues. 4
As August unfolds, we at 4Mal Media have much to celebrate. This month not only marks South Africa's Women's Month, a time to honour the incredible contributions of women across all sectors, but also our one-year anniversary. It has been an extraordinary journey, and we are filled with pride and gratitude as we reflect on the milestones we have achieved in such a short time.
Over the past 12 months, 4Mal Media has been privileged to bring to life a range of insightful and informative publications.
Our flagship magazine, Meetings, has continued to set the standard for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. Additionally, we have successfully published The Meetings & Event Planner and The Incentive Planner, both of which have received tremendous support and acclaim. We are particularly proud of The Exhibition Planner, which saw its first relaunch edition post-COVID, symbolising a hopeful and resilient comeback for the industry.
Our digital platform, theplannerguru.co.za is on a steady path of growth in reach and strength, always evolving.
GRATITUDE TO OUR TEAM AND
These achievements would not have been possible without the dedication and hard work of our incredible team. Their passion for delivering quality content and keeping our readers informed and inspired has been the driving force behind our success. We also extend our heartfelt gratitude to Pippa Naude, who has been with the Meetings brands from the start. We wish her success, love, and happiness on her new journey.
To our esteemed clients, your trust and partnership have been invaluable. Your contributions and collaborations have enriched our publications, ensuring that we continue to provide relevant and engaging content for our audience. We also want to extend our thanks to our loyal readers. Your support and feedback have been crucial in shaping our magazines. Whether you are a long-time subscriber or new to our publications, we deeply appreciate your continued interest and engagement. Your enthusiasm fuels our commitment to excellence and innovation.
CELEBRATING WOMEN IN THE MICE INDUSTRY
In line with celebrating Women's Month, we would like to pay special tribute to the brave,
strong, and empowered women in the MICE industry. The women who lead, inspire, and break new ground in this field are an integral part of our community. At 4Mal Media, we are proud to be part of an industry that values diversity, inclusivity, and the unique contributions of women. Your achievements are a testament to the strength and resilience that drive this sector forward.
As we celebrate our first anniversary, we look forward to continuing this journey.
The September-October edition will be branded our anniversary edition, featuring the massively successful year-end feature, a new Eswatini feature, and many more exciting features to be part of. Also coming up this year is The Incentive Planner, featuring adventures, travel and tourist accommodation, inbound and outbound travel, and much more.
We are excited about the future and the new opportunities that lie ahead. Together, we will continue to explore, innovate, and set new benchmarks in the MICE industry. Thank you for being part of our story, and here's to many more successful years ahead!
4Mal Media Mangement 4
Juanita Vorster's path to becoming a professional speaker was sparked by a moment of inspiration in the early 2000s.
Over the years, she has developed her unique approach to speaking, focusing on providing clarity to overwhelmed business leaders. Juanita shares her insights and experiences from the world of professional speaking.
TELL US A LITTLE ABOUT YOURSELF. HOW DID YOU FIND YOURSELF IN THE INDUSTRY OF PROFESSIONAL SPEAKERS?
In the early 2000s, I was in an audience listening to a great speaker and it struck me that being a speaker on stage was what I wanted to do "when I grew up". Not wanting to lean into the pure motivational speaker genre, it took me about 10 years to figure out what I could share to add value to the lives of others, and a few more years to simplify the value into the frameworks that translate into clarity for overwhelmed business owners and leaders.
WHAT DO YOU SPEAK ABOUT?
I speak to business leaders – owners, executives, heads of departments, etc. – about how to identify and simplify complexities that hinder sustained profitable growth in a company. This is usually packaged in topics that include leadership, future trends and innovation, change, workplace culture, marketing and sales, business performance, and purpose.
WHO DO YOU FIND BOOKS YOU THE MOST?
When it’s for bigger events, I’m usually booked by clients looking for something “different” or someone with “unique energy”. For smaller groups – board strategy sessions or departmental workshops – I’m booked when the client has a need for someone to develop an in-depth talk or programme on a topic that falls within my relatively broad areas of expertise.
WHAT DO YOU LOVE MOST ABOUT SPEAKING PROFESSIONALLY?
The visible moments of relief when someone in the audience – whether it’s in a big room full of delegates or just one executive during a consulting session – realises that they now know what to do next. The knowledge that what I said helped to make success a little bit easier for someone else is worth more to me than any applause or compliments.
WHAT DO YOU LIKE THE LEAST ABOUT SPEAKING PROFESSIONALLY?
I am very uncomfortable with the self-promotion that is part and parcel of being a professional speaker. I do, however, understand the need for event planners to book speakers whose public profile can be used to attract delegates. Still, I’m much better at doing what I do than promoting what I do.
IF YOU HAVE ONE PIECE OF ADVICE TO GIVE TO ASPIRING SPEAKERS, WHAT WOULD THIS BE?
Speaking should never be about boosting your ego! If people are giving you the honour of their time, attention – and sometimes their money –then you must ensure that they benefit greatly from what it is you’re saying.
Juanita Vorster's journey in professional speaking is a testament to her dedication, passion, and commitment to helping others achieve clarity and success. Her unique approach, centred around simplifying complexities for business leaders, has made a significant impact on her audiences. Despite the challenges of self-promotion and the demands of the profession, Juanita remains focused on delivering value and fostering growth. Her advice to aspiring speakers underscores the importance of humility, purpose, and a genuine desire to make a difference. Juanita's story is an inspiring reminder that true success in speaking comes from a place of authenticity and a commitment to serving others. 4
If you would like to take part in #thelastword, please contact editor@4mal.co.za
Meetings magazine has partnered with the Southern African Communications Industries Association (SACIA) to offer Continuing Professional Development (CPD) credits for those seeking to maintain their professional designation with SACIA.
If that’s you, after reading this issue, please head on over to theplannerguru.co.za and click on the ‘EARN CPD POINTS’ tab to take a short survey and earn one CPD credit.
For information on event management designations, visit sacia.org.za/event_management.
To subscribe (for free!) to Meetings magazine so you don’t ever miss an issue (or the opportunity to earn CPD points), visit theplannerguru.co.za.
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