Ms.Barbara Orlandini

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วิทยานิพนธฉบับนี้ไดรับการสนับสนุนจากสถาบันพระปกเกลา concept, since ‘the instrumental nature of governance implies that the four governance “pillars” are universally applicable regardless of the economic orientation, strategic priorities, or policy choices of the government in question’, and is therefore adopted by ‘[d]evelopment organizations and governments the world over’ (ibid.: 16-17). The quality of the ‘brand’ is assured by the list of governance-oriented interventions, in the countries affected by the crisis, carried out by the Bankix. Good governance is simply defined as ‘good government’, with governance meaning ‘the way those with power use that power’ (ibid.: 16). Of course ‘empirical evidence’ that ‘the quality of governance has a significant impact on investment and growth’ is provided (1999a: 16), and it is represented by a box in which are briefly reported the results of ‘a study examining the locational determinants of Japanese foreign direct investment’, based on the ‘responses of businessmen to structured surveys’ (ibid.). The language used in ADB Annual Report 1998 section on governance is overtly designed to persuade that ‘their’ governance ‘model’ is effective:

partnerships with other multilateral finance institutions…have become even closer, because an enhanced ADB role in governance is intended

to lead to greater development impact of all external

assistance to this vast and extraordinarily varied region (ibid.: 20). One may anticipate that, by the end of 1999, the Bank will be well on its way to assuming a lead role for governance and public management in the Asian and Pacific region (ibid.: 31). Good governance is here objectified in ‘elements’, ‘policies that gave tangible content’ to the principles of the governance framework, embodied in ‘Board papers’ (ibid.: 20). The emphasis placed on ‘governance’ as the way out of crisis for East and Southeast Asia in their 1998 Annual Report, remarkably strikes against the Board Paper on governance developed a few years before, where the ‘East Asian experience’ is declared to suggest ‘high-quality governance’ (ADB 1999c: 18). The

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