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‫اﻓﺘﺘﺎﺣﻴﺔ‬ ‫ﻣﺠﻠــﺔ » ﺑﻮاﺑــﺔ اﻟﻤﻤﻠﻜﺔ« ﻓﻲ ﻋﺪدﻫــﺎ اﻟﺜﺎﻧﻲ ﺗﻨﺎوﻟﺖ أﺑﺮز ا�ﻧﺸــﻄﺔ‬ ‫واﻟﻔﻌﺎﻟﻴﺎت اﻟﺘﻲ ﺷﻬﺪﺗﻬﺎ اﻟﻤﻤﻠﻜﺔ ورﺻﺪت اﻫﻢ ا�ﻧﺠﺎزات اﻟﺘﻲ ﺗﻤﺖ‬ ‫ﺧــﻼل اﻟﻌﺎم اﻟﻤﺎﺿــﻲ ‪ ٢٠١٢‬واﻟﺘﻲ ﻋــﺰزت ﻣﻦ ﻣﻜﺎﻧــﺔ اﻟﻤﻤﻠﻜﺔ ﻛﻘﻮة‬ ‫اﻗﺘﺼﺎدﻳﺔ ﻓﻲ ﻣﻨﻄﻘﺔ اﻟﺸﺮق ا�وﺳﻂ وﺟﻌﻠﺖ ﻣﻨﻬﺎ ﻋﻨﺼﺮ ﻣﺆﺛﺮ ﻓﻲ‬ ‫اﻻﻗﺘﺼﺎد اﻟﻌﺎﻟﻤﻲ‪.‬‬ ‫ورﻛــﺰت اﻟﻤﺠﻠﺔ ﻓﻲ ﻫﺬا اﻟﻌــﺪد ﻋﻠﻰ إﺑﺮاز دور اﻟﺴــﻴﺎﺣﺔ واﻟﻘﻄﺎع‬ ‫اﻟﻔﻨﺪﻗــﻲ ﻛﻮﻧﻬﺎ أﺣﺪ أﻫﻢ اﻟﺮواﻓــﺪ اﻻﻗﺘﺼﺎدﻳﺔ ﻓﻲ اﻟﻤﻤﻠﻜﺔ واﻟﺬي‬ ‫ﺳــﻴﻮﻓﺮ ﺣﻮاﻟﻲ ﻣﻠﻴﻮن وﻧﺼﻒ وﻇﻴﻔﺔ ﻟﺸﺒﺎب اﻟﺴﻌﻮدي ﺧﻼل اﻟﻌﺎم‬ ‫‪ ٢٠١٥‬ﻓﻲ ﻫﺬا اﻟﻘﻄﺎع‪.‬‬ ‫ﻋﻼوة ﻋﻠــﻰ ذﻟﻚ‪ ،‬ﻗﺎﻣﺖ اﻟﻤﺠﻠــﺔ ﻓﻲ إﺟﺮاء اﻟﻌﺪﻳﺪ ﻣــﻦ اﻟﺤﻮارات‬ ‫واﻟﻨﻘﺎﺷﺎت ﻣﻊ رﺟﺎل ا�ﻋﻤﺎل ﻓﻲ اﻟﻘﻄﺎع اﻟﺨﺎص واﻟﻘﻄﺎع اﻟﺴﻴﺎﺣﻲ‬ ‫واﻟﻔﻨﺪﻗﻲ ﺑﺸــﻜﻞ ﺧﺎص‪ ،‬وﻣﻨﺎﻗﺸــﺔ أﻫﻢ اﻟﻌﻮاﺋﻖ واﻟﻤﺸــﺎﻛﻞ اﻟﺘﻲ‬ ‫ﺗﻮاﺟﻪ ﻫﺬا اﻟﻘﻄﺎع وﻛﻴﻔﻪ إﻳﺠﺎد اﻟﺤﻠﻮل اﻟﻤﻨﺎﺳﺒﺔ ﻣﻦ ﺧﻼل اﻟﺘﻮاﺻﻞ‬

‫ﻋﺒﺪ ا� آل ﺑﻬﻮان‬

‫اﻟﻤﺸﺮف اﻟﻌﺎم‬

‫ﻣﻊ اﻟﺠﻬﺎت ذات اﻟﻌﻼﻗﺔ‪.‬‬ ‫وﻗــﺪ ﺗــﻢ ﺗﺨﺼﻴــﺺ ﺟــﺰء ﻓﻲ ﻫــﺬا اﻟﻌــﺪد ﻟﺮﺻــﺪ أﻫــﻢ ا�دوات‬ ‫واﻟﻮﺳــﺎﺋﻞ اﻟﺪاﻋﻤﺔ ﻟﻠﺘﻨﻤﻴﺔ اﻟﺴــﻴﺎﺣﻴﺔ ودور اﻟﻬﻴﺌﺔ اﻟﻌﺎﻣﺔ ﻟﻠﺴــﻴﺎﺣﺔ‬ ‫وا�ﺛﺎر ﻓﻲ ﺗﻄﻮﻳﺮ وﺗﺸــﺠﻴﻊ اﻟﺨﺪﻣﺎت اﻟﺴــﻴﺎﺣﻴﺔ وﻧﻮﻋﻴﺔ اﻟﺪﻋﻢ اﻟﺘﻲ‬ ‫ﺗﻘﺪﻣﻬﺎ ﻟﻠﻤﻨﺸﺂت اﻟﺴﻴﺎﺣﻴﺔ ﻓﻲ اﻟﻤﻤﻠﻜﺔ‪.‬‬ ‫وﺗﻄﺮﻗــﺖ اﻟﻤﺠﻠــﺔ ﺑﻬــﺬا اﻟﻌــﺪد ﻟﺬﻛــﺮ ﺑﻌــﺾ ا�ﻧﺸــﻄﺔ اﻟﻬﺎﻣﺔ‬ ‫ﻓــﻲ اﻟﻘﻄﺎع اﻟﺴــﻴﺎﺣﻲ ﻣﺜﻞ »ﻣﻠﺘﻘﻰ اﻟﺴــﻔﺮ واﻻﺳــﺘﺜﻤﺎر اﻟﺴــﻴﺎﺣﻲ‬ ‫اﻟﺴﻌﻮدي« ﻫﻮ أﺣﺪ ﻣﺒﺎدرات وﻣﺸﺎرﻳﻊ اﻟﻬﻴﺌﺔ اﻟﻌﺎﻣﺔ ﻟﻠﺴﻴﺎﺣﺔ وا�ﺛﺎر‬ ‫اﻟﻨﺎﺟﺤﺔ ﻟﺘﻨﻤﻴﺔ ﺗﻄﻮﻳﺮ اﻟﺴﻴﺎﺣﺔ اﻟﺴﻌﻮدﻳﺔ‪.‬‬ ‫وﻻ ﻳﺴــﻌﻨﺎ ﻓﻲ ا�ﺧﻴﺮ إﻻ أن ﻧﻘﺪم ﺷﻜﺮﻧﺎ وﺗﻘﺪﻳﺮﻧﺎ ﻟﻜﺎﻓﺔ اﻟﺠﻬﻮد‬ ‫اﻟﺘﻲ ﺑﺬﻟﺖ وﺷــﺎرﻛﺖ ﻓﻲ ﺗﺠﻬﻴﺰ ﻫﺬا اﻟﻌﺪد وﻧﺘﻤﻨﻰ أن ﻳﻠﺒﻲ ﺗﻄﻠﻌﺎت‬ ‫اﻟﻌﻤﻼء وﻳﻮﺻﻞ اﻟﺮﺳﺎﻟﺔ واﻟﻐﺎﻳﺔ اﻟﺮﺋﻴﺴﻴﺔ ﻣﻦ إﺻﺪاره‪.‬‬


‫اﻻﻓﺘﺘــــــــــﺎﺣﻴــــــــﺔ‬

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‫أﺧﺒـــــــﺎر اﻟﺪﻳــــــــﻮان‬

‫‪12‬‬

‫ﻣﻠﻔـــــﺎت ﺳــﻴﺎﺣﻴــﺔ‬

‫‪16‬‬

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

‫‪52‬‬

‫إﺿـــــــــــــــــــــــــﺎءات‬

‫‪76‬‬

‫ﺗﻨﻤﻴــــــﺔ ﺳﻴﺎﺣﻴــــــﺔ‬

‫‪112‬‬ ‫‪151‬‬

‫‪Tourism Investment‬‬

‫اﻟﻤﺤﺘﻮﻳــــــــــــﺎت‬

‫اﻟﺮﺋﻴﺲ‬

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‫ا�ﻣﻴﺮ ﺳﻠﻄﺎن ﺑﻦ ﺳﻠﻤﺎن‪:‬‬

‫اﻟﺘﺮاث اﻟﻌﻤﺮاﻧﻲ ﻓﻲ‬ ‫اﻟﻤﻤﻠﻜﺔ أﺻﺒﺢ ﻣﺸﺮوﻋﺎ‬ ‫وﻃﻨﻴﺎ ﻛﺒﻴﺮا‬

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‫ﺻﺎﺣﺐ اﻟﺴﻤﻮ اﻟﻤﻠﻜﻰ‬ ‫ا�ﻣﻴﺮ‪/‬ﺳﻌﻮد ﺑﻦ ﺟﻠﻮي ﺑﻦ ﺳﻌﻮد ﺑﻦ‬ ‫ﻋﺒﺪاﻟﻌﺰﻳﺰ آل ﺳﻌﻮد‬ ‫اﻟﻤﺸﺮف اﻟﻌﺎم‬ ‫ﻋﺒﺪا� ﻋﺒﺪاﻟﻮﻫﺎب آل ﺑﻬﻮان‬ ‫رﺋﻴﺲ اﻟﺘﺤﺮﻳﺮ‬ ‫ﻋﻠﻲ ﺑﻦ ﻣﺤﻤﺪ آل زرﻳﺐ‬ ‫ا�ﻋﻀــــــــــــﺎء‬

‫اﻟﻤﻤﻠﻜﺔ ﺷﺎﻣﺨﺔ ﻓﻲ‬ ‫ﻗﻠﺐ اﻟﺘﺎرﻳﺦ ﺑﺤﻀﺎرات‬ ‫وﺛﻘﺎﻓﺎت ﻣﺘﻌﺎﻗﺒﺔ‬

‫ﺑﻨﺪر ﺑﻦ ﺟﺎر ا� آل ﻧﺎﺻﺮ‬ ‫د‪/‬ﻣﺤﻤﺪ ﺳﻌﻴﺪ آل ﻣﺒﺎرك اﻟﺸﻬﺮاﻧﻲ‬ ‫ﻧﺎﺻﺮ ﺑﻦ ﺣﻤﻴﺮه اﻟﻘﺤﻄﺎﻧﻲ‬ ‫ﺳﻌﻴﺪ ﻋﻠﻲ آل ﻣﺤﻔﺮ اﻟﻘﺤﻄﺎﻧﻲ‬ ‫اﻟﻤﺘﺎﺑﻌﺔ واﻟﺘﻨﺴﻴﻖ‬ ‫ﻣﺤﻤﺪ ﻋﺒﺪ ا� اﻟﻮﺟﻴﻪ‬

‫‪52‬‬ ‫ﺗﺮﻛﻴﺎ ‪....‬‬ ‫ﺑﻠﺪ ﻳﺨﺘﺼﺮ اﻟﻌﺎﻟﻢ‬

‫ا�راء اﻟﻤﻨﺸﻮرة ﺗﻌﺒﺮ ﻋﻦ أﺻﺤﺎﺑﻬﺎ وﻳﺠﻮز إﻋﺎدة اﻟﻨﺸﺮ ﻣﻊ ا�ﺷﺎرة ﻟﻠﻤﺼﺪر‬

‫م‪/‬ﻃﻼل ﺳﻌﺪ آل زاﺣﻢ‬ ‫ﻟﻠﺘﻮاﺻﻞ ﻋﺒﺮ ا�ﻳﻤﻴﻞ‬ ‫‪gateofksa@hotmail.com‬‬

‫ت‪ /‬اﻟﻤﻨﻄﻘﺔ اﻟﻮﺳﻄﻰ ‪0114513640 :‬‬ ‫ت‪ /‬اﻟﻤﻨﻄﻘﺔ اﻟﺠﻨﻮﺑﻴﺔ ‪072513311 :‬‬ ‫"‪United States Of America/ S Pokana‬‬ ‫‪WA 99223 / 0015092513180‬‬ ‫ص‪.‬ب ‪2224‬‬


‫ﻣﻘﻮﻣﺎت ﺳﻴﺎﺣﻴﺔ‬ ‫ﻳﺸــﻬﺪ اﻟﻘﻄــﺎع اﻟﺴــﻴﺎﺣﻲ ﺑﺎﻟﻤﻤﻠﻜــﺔ اﻫﺘﻤﺎﻣــ� ﻣﺘﺰاﻳــﺪ�‪ ،‬وذﻟــﻚ‬ ‫ﻟﻤــﺎ ﻳﻤﻜﻦ أن ﻳﺴــﻬﻢ ﺑــﻪ ﻓﻲ اﻟﻨﺎﺗــﺞ اﻟﻤﺤﻠﻲ ﺧــﻼل اﻟﺴــﻨﻮات اﻟﻘﻠﻴﻠﺔ‬ ‫اﻟﻘﺎدﻣــﺔ وﺗﺤﻘﻴــﻖ ﻫــﺪف ﺗﻨﻮﻳــﻊ اﻟﻘﺎﻋــﺪة اﻻﻗﺘﺼﺎدﻳــﺔ وﺗﻮﻓﻴﺮ ﻓﺮص‬ ‫اﻟﻌﻤــﻞ ﻟﻠﻤﻮاﻃﻨﻴﻦ ﻓﻲ ﻣﺨﺘﻠــﻒ ﻣﻨﺎﻃﻖ اﻟﻤﻤﻠﻜﺔ‪ ،‬ﺳــﻮاء ﻓﻲ اﻟﻘﻄﺎع‬ ‫اﻟﺴﻴﺎﺣﻲ ﻧﻔﺴﻪ ﻣﺜﻞ ﺷــﺮﻛﺎت اﻟﺴــﻴﺎﺣﺔ‪ ،‬اﻟﻤﻄﺎﻋﻢ‪ ،‬اﻟﻔﻨﺎدق‪ ،‬ﺷﺮﻛﺎت‬ ‫اﻟﻨﻘﻞ اﻟﺴﻴﺎﺣﻲ‪ ،‬ﻣﺤﻼت ﺑﻴﻊ اﻟﻬﺪاﻳﺎ‪ ،‬ﻣﺤﻼت ﺑﻴﻊ اﻟﻤﺼﻨﻮﻋﺎت اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻟﻴﺪوﻳﺔ‪ .‬أو ﻓﻲ ا�ﻧﺸﻄﺔ واﻟﻘﻄﺎﻋﺎت اﻟﺘﻘﻠﻴﺪﻳﺔ‪.‬‬ ‫ﻛﻤــﺎ ﺗﻤﺘﻠــﻚ اﻟﻤﻤﻠﻜــﺔ ﻣﻘﻮﻣــﺎت ﺳــﻴﺎﺣﻴﺔ واﻓــﺮة ﻣﻦ ﺗــﺮاث ﻋﺮﺑﻲ‬ ‫إﺳــﻼﻣﻲ ﻋﺮﻳﻖ ﻳﺤــﻮي ﻣﻮاﻗﻊ أﺛﺮﻳﺔ ﻋﺪﻳــﺪة ﺑﺎ�ﺿﺎﻓﺔ إﻟﻰ ﻣــﺎ ﺗﺘﻤﺘﻊ ﺑﻪ‬ ‫ﻣﻦ ﻣﻮاﻗﻊ ﻃﺒﻴﻌﻴﺔ ﺳﺎﺣﻠﻴﺔ وﺟﺒﻠﻴﺔ وﺻﺤﺮاوﻳﺔ ﺧﻼﺑﺔ وﻓﺮﻳﺪة وﻛﺬﻟﻚ‬ ‫وﺟــﻮد ﺗﺠﻬﻴﺰات أﺳﺎﺳــﻴﺔ ﻣﺘﻄــﻮرة ﺗﻐﻄــﻲ ﻛﺎﻓﺔ اﻟﻤﻨﺎﻃﻖ وﺷــﺒﻜﺔ‬ ‫ﻣﻮاﺻﻼت ﻣﺘﻜﺎﻣﻠــﺔ ﺗﺮﺑﻂ اﻟﺒﻼد ﻣﻦ أﻗﺼﺎﻫﺎ إﻟــﻰ أﻗﺼﺎﻫﺎ ﻛﻤﺎ ﺗﺮﺑﻄﻬﺎ‬ ‫ﺑﺎﻟﻌﺎﻟﻢ اﻟﺨﺎرﺟﻲ‪.‬‬

‫ﻋﻠﻲ ﺑﻦ ﻣﺤﻤﺪ آل زرﻳﺐ‬

‫رﺋﻴﺲ اﻟﺘﺤﺮﻳﺮ‬

‫ﺣﻴﺚ ﺷــﻬﺪت اﻟﻤﻤﻠﻜﺔ ﻧﻤﻮ� ﺳــﺮﻳﻌ� ﻓــﻲ اﻟﺤﺮﻛﺔ اﻟﺴــﻴﺎﺣﻴﺔ اﻟﺘﻲ‬ ‫وﺻﻠــﺖ إﻟــﻰ )‪ (٤٠‬ﻣﻠﻴﻮن رﺣﻠﺔ ﺳــﻴﺎﺣﻴﺔ ﻣﺤﻠﻴــﺔ ﻓﻘﻂ‪ ،‬ﻛﻤــﺎ أن ﺻﻨﺎﻋﺔ‬ ‫اﻟﺴــﻴﺎﺣﺔ اﻟﻮﻃﻨﻴــﺔ ﺑﻘﻄﺎﻋﺎﺗﻬــﺎ اﻟﻤﺨﺘﻠﻔــﺔ ﺷــﻬﺪت ﺗﻄــﻮر� وﻧﻤــﻮ�‬ ‫ﺳــﺮﻳﻌ� ﻣﺜﻞ اﻟﺰﻳــﺎدات اﻟﻜﺒﻴﺮة ﻓﻲ ﻋﺪد اﻟﻔﻨﺎدق واﻟﺸــﻘﻖ اﻟﻤﻔﺮوﺷــﺔ‬ ‫واﻟﻤﻨﺘﺠﻌــﺎت‪ ،‬وﻋــﺪد اﻟﻤﻨﺘﺠــﺎت اﻟﺴــﻴﺎﺣﻴﺔ اﻟﻤﺨﺘﻠﻔــﺔ‪ ،‬وﺗﻄــﻮر اﻟﺒﻨﻴﺔ‬ ‫اﻟﺘﺤﺘﻴﺔ ﻛﺎﻟﺘﻄﻮﻳﺮ اﻟﺴــﺮﻳﻊ ﻓــﻲ ﻣﻄﺎرات اﻟﻤﻤﻠﻜﺔ واﺳــﺘﺜﻤﺎرات اﻟﺪوﻟﺔ‬ ‫ﻓﻲ اﻟﺨﻄﻮط اﻟﺤﺪﻳﺪﻳﺔ‪ ،‬وﻏﻴﺮ ذﻟﻚ‪.‬‬ ‫ﻛﻤﺎ ﺷــﻬﺪت اﻟﻤﻤﻠﻜﺔ ﻧﺸــﺎﻃ� ﻛﺒﻴــﺮ� ﻓﻲ ﻗﻄﺎع اﻟﺴــﻴﺎﺣﺔ اﻟﺪﻳﻨﻴﺔ‪،‬‬ ‫ّ‬ ‫وﺣﻘﻖ ﻫﺬا اﻟﻘﻄﺎع ﻋﺎﺋﺪات ﺳﻨﻮﻳﺔ ﺗﺼﻞ إﻟﻰ ‪ ٧‬ﻣﻠﻴﺎر دوﻻر أﻣﻴﺮﻛﻲ‪ ،‬ﻓﻲ‬ ‫ﺣﻴــﻦ ﻋﻤﻠﺖ اﻟﺤﻜﻮﻣﺔ ﻋﻠــﻰ ﺗﺨﺼﻴﺺ ‪ ٣٨‬ﻣﻠﻴــﺎر دوﻻر أﻣﻴﺮﻛﻲ ﻟﺘﻄﻮﻳﺮ‬ ‫اﻟﺒﻨﻰ اﻟﺘﺤﺘﻴﺔ اﻟﻤﺘﻌ ّﻠﻘﺔ ﺑﺎﻟﺴــﻴﺎﺣﺔ وﺷــﺒﻜﺎت وأﻧﻈﻤــﺔ اﻟﻨﻘﻞ ﺑﻤﺎ ﻓﻴﻬﺎ‬ ‫ّ‬ ‫وﻣﻜــﺔ واﻟﻤﺪﻳﻨﺔ اﻟﻤﻨﻮّ رة وﻫﻲ‬ ‫ﺟﺪة‬ ‫ﺷــﺒﻜﺔ اﻟﻘﻄﺎر اﻟﺴــﺮﻳﻊ اﻟﺬي ﻳﺮﺑﻂ ّ‬ ‫أﻫﻢ ﺛﻼث وﺟﻬﺎت رﺋﻴﺴﻴﺔ ﻟﻠﺴﻔﺮ ﻓﻲ اﻟﻤﻤﻠﻜﺔ‪.‬‬ ‫وﺑﻨﺎء ﻋﻠﻰ ﺣﺎﺟﺔ اﻟﻤـﻤﻠﻜﺔ ﻟـﻠﻤﺰﻳﺪ ﻣﻦ اﻻﺳــﺘﺜـﻤﺎرات ﻓﻲ اﻟﺴﻴـﺎﺣﺔ‬ ‫اﻟﻤﺤﻠﻴــﺔ وﺗﻮﻓــﺮ اﻟﻔﺮص اﻻﺳــﺘﺜﻤﺎرﻳﺔ اﻟﻤﻐﺮﻳﺔ ﻓﻴﻬﺎ ﻣﻊ ﺳـــﻌﻲ اﻟﺪوﻟﺔ‬ ‫اﻟــﻰ ﺗﻄﻮﻳــﺮ اﻟﻌﺪﻳــﺪ ﻣــﻦ اﻟﻮﺟـﻬــﺎت واﻟﻤﻨﺸــﺌﺎت اﻟـﺴــﻴﺎﺣﺔ ودﻋـــﻢ‬ ‫اﻟﻘﻄﺎع اﻟـﺨﺎص ﻟﻼﺳـــﺘﻔﺎدة ﻣــﻦ ﺗﻠـﻚ اﻟـﻔﺮص واﻟﺴــﻌﻲ ﻟﻠﺘﻮاﺻﻞ ﻣﻊ‬ ‫اﻟﻤـﺴﺘﺜﻤﺮﻳﻦ اﻟﺤﺎﻟﻴﻴﻦ واﻟﻤﺤﺘﻤﻠﻴﻦ ﻓﻲ ﺻﻨﺎﻋﺔ اﻟﺴﻴﺎﺣﺔ اﻟﻤﺤﻠﻴﺔ‪.‬‬


 �‫ اﻟﺘﺮاث اﻟﻌﻤﺮاﻧﻲ ﻓﻲ اﻟﻤﻤﻠﻜﺔ أﺻﺒﺢ ﻣﺸﺮوﻋ‬:‫ا�ﻣﻴﺮ ﺳﻠﻄﺎن ﺑﻦ ﺳﻠﻤﺎن‬

‫أﻛﺪ ﺻﺎﺣﺐ اﻟﺴﻤﻮ اﻟﻤﻠﻜﻲ ا�ﻣﻴﺮ ﺳﻠﻄﺎن ﺑﻦ ﺳﻠﻤﺎن رﺋﻴﺲ اﻟﻬﻴﺌﺔ اﻟﻌﺎﻣﺔ‬ ‫ﻟﻠﺴﻴﺎﺣﺔ وا�ﺛﺎر أن اﻟﺘﺮاث اﻟﻌﻤﺮاﻧﻲ ﻓﻲ اﻟﻤﻤﻠﻜﺔ أﺻﺒﺢ اﻟﻴﻮم ﻣﺸﺮوﻋﺎ وﻃﻨﻴﺎ ﺗﻘﻮده‬ ‫اﻟﺪوﻟﺔ وﺗﺴﻬﻢ ﻓﻴﻪ ﻣﺆﺳﺴﺎت اﻟﻤﺠﺘﻤﻊ وﺟﺎﻣﻌﺎﺗﻪ وﻫﻴﺌﺎﺗﻪ اﻟﺘﻌﻠﻴﻤﻴﺔ وﻣﺠﺘﻤﻌﺎﺗﻪ‬ ‫ ﻣﺸﻴﺮا إﻟﻰ أن اﻟﺠﺎﻣﻌﺎت اﻟﺴﻌﻮدﻳﺔ ﻟﻢ ﺗﻜﻦ ﺗﺘﻘﺒﻞ ﺑﺮاﻣﺞ اﻟﺘﺮاث اﻟﻌﻤﺮاﻧﻲ‬،‫اﻟﻤﺤﻠﻴﺔ‬ ‫ ﻋﺎﻣﺎ وﻟﻜﻨﻬﺎ اﻟﻴﻮم ﺗﺘﺴﺎﺑﻖ ﻟﺘﺪرﻳﺴﻪ وﺗﻄﻮﻳﺮه وﺗﻨﻈﻴﻢ أﻧﺸﻄﺘﻪ إﻳﻤﺎﻧﺎ‬١٧ ‫ﻗﺒﻞ‬ ‫ﻣﻨﻬﺎ ﺑﺄﻫﻤﻴﺘﻪ اﻟﻮﻃﻨﻴﺔ واﻻﻗﺘﺼﺎدﻳﺔ ودوره ﻓﻲ رﺑﻂ ا�ﺟﻴﺎل ﺑﺘﺎرﻳﺦ ﺑﻼدﻫﻢ وﺗﺮﺳﻴﺦ‬ .‫وﺣﺪﺗﻬﻢ اﻟﻮﻃﻨﻴﺔ إﺿﺎﻓﺔ إﻟﻰ ﻣﺎ ﻳﻘﺪﻣﻪ ﻣﻦ ﺟﻤﺎﻟﻴﺎت ﻣﻌﻤﺎرﻳﺔ‬                                                         

                                                 

                                                              ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫أﺧﺒﺎر اﻟﺪﻳﻮان‬

‫وﻃﻨﻴ� ﻛﺒﻴﺮ� ﺗﻘﻮده اﻟﺪوﻟﺔ وﺗﺴﻬﻢ ﻓﻴﻪ ﻣﺆﺳﺴﺎت اﻟﻤﺠﺘﻤﻊ‬

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‫أﺧﺒﺎر اﻟﺪﻳﻮان‬

                                     

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                                                     

          

                           

                              

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                               

                                                                                                   


                                                                                                                                                                                                                                                                                            

‫أﺧﺒﺎر اﻟﺪﻳﻮان‬

           

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫وﺳﻂ ﺣﺎﻟﺔ ﻣﻦ اﻟﺘﺒﺎﻳﻦ ﻓﻲ اﻟﺮأي ﺑﻴﻦ اﻟﻤﺴﺆوﻟﻴﻦ واﻟﻤﺴﺘﺜﻤﺮﻳﻦ ‪:‬‬

‫ﺗﺼﻨﻴـﻒ اﻟﺨﺪﻣﺎت اﻟﻔﻨﺪﻗﻴﺔ ‪..‬‬

‫ﻋﺼﺮ ﺟﺪﻳﺪ ﻣﻦ اﻟﻮﺿﻮح‬

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

‫ﺗﺼﻨﻴــﻒ اﻟﻨﺠــﻮم اﻟﺠﺪﻳــﺪ ﻟﻠﻔﻨــﺎدق واﻟﺸــﻘﻖ اﻟﻤﻔﺮوﺷــﺔ ﺧﻄــﻮة أﺧــﺮى ﻋﻠــﻰ ﻃﺮﻳﻖ‬ ‫اﻟﻌﺎﻟﻤﻴــﺔ اﻟــﺬي ﺗﻤﻀﻲ إﻟﻴــﻪ اﻟﺴــﻴﺎﺣﺔ اﻟﻮﻃﻨﻴﺔ ﺑﺨﻄــﻮات ﺣﺜﻴﺜــﺔ وﻣﺘﺴــﺎرﻋﺔ ‪ ..‬وﺑﺮﻳﺎدﺗﻬﺎ‬ ‫اﻟﻤﻌﻬﻮدة اﺳــﺘﻄﺎﻋﺖ اﻟﻬﻴﺌﺔ اﻟﻌﺎﻣﺔ ﻟﻠﺴــﻴﺎﺣﺔ وا�ﺛﺎر أن ﺗﻨﺠﺰ ﻫــﺬا اﻟﺘﺼﻨﻴﻒ ﺑﺤﺮﻓﻴﺔ ﻏﺎﻳﺔ‬ ‫ﻓــﻲ ا�ﺑــﺪاع واﻟﻤﻬﻨﻴﺔ إذ ﻗﺎﻣﺖ ﻋﺒﺮ ﺷــﻬﻮر ﻃﻮﻳﻠﺔ ﻣﻦ اﻟﻌﻤﻞ اﻟﻤﺸــﺘﺮك ﺑﻴﻦ ﻋﺪد ﻣﻦ ﻓﺮق‬ ‫اﻟﻌﻤــﻞ داﺧﻞ اﻟﻬﻴﺌــﺔ وﻋﺪد ﻣﻦ اﻟﺸــﺮﻛﺎء ﻓﻲ اﻟﻘﻄﺎﻋﻴــﻦ اﻟﻌﺎم واﻟﺨﺎص ﻣﻊ اﻻﺳــﺘﻌﺎﻧﺔ‬ ‫ﻓﻴــﻪ ﺑﺒﻌﺾ ﺑﻴﻮت اﻟﺨﺒــﺮة اﻟﻌﺎﻟﻤﻴﺔ‪ ،‬أن ﺗﻜﻴﻒ ﺑﻨــﻮد ﻫﺬا اﻟﺘﺼﻨﻴﻒ ﻣﻊ اﺣﺘﻴﺎﺟــﺎت واﻋﺘﺒﺎرات‬ ‫اﻟﻤﺠﺘﻤﻊ اﻟﺴﻌﻮدي‪.‬‬

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‫‪ -‬اﻟﻌﺪد )‪ (2‬ﻳﻮﻟﻴﻮ ‪2013‬م‬


‫اﻟﻤﺪﺧﻞ‬

                                                    

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

‫اﻟﺒﻬﻮ‬

    

‫اﻟﻤﺒﻨﻰ واﻟﻤﻮﻗﻊ‬                                                                                                                                                ‫اﻟﻤﻮاﻗﻒ‬    ‫اﻻﺳﺘﻘﺒﺎل‬                                                   

17

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


             

                                   

                 

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                                      

‫ﻏﺮف اﻟﻨﺰﻻء‬        

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

18


           

‫اﻟﻤﺼﺎﻋﺪ‬

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                                                  

19

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

            

‫دورات اﻟﻤﻴﺎه ﻓﻲ اﻟﻐﺮف‬                           


‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

          ‫اﻟﻤﻤﺮات‬                             ‫اﻟﻤﺮاﻓﻖ‬                                     

‫دورات اﻟﻤﻴﺎه اﻟﻌﺎﻣﺔ‬          

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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               

‫ا�ﻣﺎﻛﻦ اﻟﻌﺎﻣﺔ‬

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                               ‫ ا�ﻃﻌﻤﺔ اﻟﺴﺎﺧﻨﺔ‬         ‫ا�ﻓﻄﺎر‬                              

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

       ‫ اﻟﻜﺎﻓﺘﻴﺮﻳﺎ‬- ‫اﻟﻤﻘﻬﻰ‬                   ‫أﻣﺎﻛﻦ ﺗﻘﺪﻳﻢ ا�ﻏﺬﻳﺔ‬       ‫ﺧﺪﻣﺔ اﻟﻐﺮف‬  ‫واﻟﻤﺸﺮوﺑﺎت‬                                       

‫اﻟﻤﻄﻌﻢ‬          

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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                                     

‫اﻟﻤﻄﺒﺦ اﻟﺮﺋﻴﺴﻲ‬           

‫اﻟﺘﺮﻓﻴﻪ‬

                      ‫اﻟﺴﻼﻣﺔ‬            ‫ اﻟﻤﻮﻇﻔﻴﻦ‬- ‫ا�دارة‬                                               

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                  

‫ﻣﺮاﻓﻖ ذوي‬ ‫اﻻﺣﺘﻴﺎﺟﺎت اﻟﺨﺎﺻﺔ‬            

23

          

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


             

                : ‫ا�ﻣﻴﺮ ﺳﻠﻄﺎن ﺑﻦ ﺳﻠﻤﺎن ﺑﻦ ﻋﺒﺪ اﻟﻌﺰﻳﺰ‬             ‫اﻟﺘﺼﻨﻴــﻒ اﺳﺘﻮﻋــﺐ اﻟﺘﺠــﺎرب اﻟﻌﺎﻟﻤـﻴﺔ‬  ‫وﻟـﻢ ﻳـﺄت ﻓﻲ ﻳــﻮم وﻟﻴﻠــﺔ‬                                                                 

            

        

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                                         

             

       ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ آراء ووﺟﻬﺎت ﻧﻈﺮ ﻣﺘﺒﺎﻳﻨﺔ‬.. ‫اﻟﺘﺼﻨﻴﻒ اﻟﺠﺪﻳﺪ‬

‫ﺑﻴﻦ اﻟﻤﺴـﺆوﻟـﻴﻦ واﻟﻤﺴﺘﺜﻤﺮﻳﻦ وأﺻﺤﺎب ﻗﻄﺎع ا�ﻳﻮاء‬ ‫ﺗﺒﺎﻳﻨﺖ آراء اﻟﻤﺴــﺆوﻟﻴﻦ واﻟﻤﺴﺘﺜﻤﺮﻳﻦ وأﺻﺤﺎب ﻗﻄﺎع ا�ﻳﻮاء ﺑﻴﻦ ﻣﺮﺣﺐ ﺑﺎﻟﺘﺼﻨﻴﻒ اﻟﺠﺪﻳﺪ وﺑﻴﻦ‬ ‫ وﻗﺪ ﺧﺼﺼﺖ اﻟﻨﺸــﺮة اﻟﺘﻲ ﺗﺼﺪر ﻋﻦ اﻟﻬﻴﺌﺔ اﻟﻌﺎﻣﺔ ﻟﻠﺴــﻴﺎﺣﺔ‬.. ‫ﻣﺨﺘﻠــﻒ ﻣﻊ ﺑﻌﺾ ﻣﺎ ﺟــﺎء ﻓﻴﻬﺎ‬ ‫وا�ﺛﺎر ﻣﻠﺤﻖ ﺧﺎص ﺣﻮل اﻟﺘﺼﻨﻴﻒ اﻟﺠﺪﻳﺪ واﺳــﺘﻀﺎﻓﺖ ﻋﺪد� ﻣﻦ اﻟﻤﺴــﺆوﻟﻴﻦ ﻟﻠﺤﺪﻳﺚ ﺣﻮل ﻫﺬا‬ : ‫اﻟﻤﻮﺿﻮع وﻳﺴﻌﺪﻧﺎ ﻫﻨﺎ أن ﻧﻌﻴﺪ ﻧﺸﺮ ﺑﻌﺾ ﻫﺬه اﻟﻤﻘﺎﺑﻼت ﺧﻼل اﻟﺴﻄﻮر اﻟﺘﺎﻟﻴﺔ‬

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                               

                              ‫ﺻﻼح ﺑﺨﻴﺖ‬      ‫ﻧﺎﺋﺐ اﻟﺮﺋﻴﺲ ﻟﻼﺳﺘﺜﻤﺎر‬          ‫اﻟﻤﺴﺘﺜﻤﺮﻳﻦ اﺷﺘﺮﻛﻮا‬   ‫ﻣﻌﻨﺎ ﻓﻲ ﻛﻞ ﻣﺮاﺣﻞ‬        t ‫وﺿﻊ اﻟﺘﺼﻨﻴﻒ‬            t 

                                        

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


              

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                                           t                                                       

                       ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

26


                      

        t                                     

                                 

    t     t                      

: ‫أﺣﻤﺪ اﻟﻌﻴﺴﻰ‬ ‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

‫ﻣﺪﻳﺮ ﻋﺎم اﻟﺘﺮاﺧﻴﺺ‬ ‫واﻟﺠﻮدة‬

‫اﻟﺘﺼﻨﻴﻒ اﻟﺠﺪﻳﺪ‬ ‫ﻳﺤﻘﻖ اﻟﻌﺪاﻟﺔ‬ ‫وﻳﺤﻔﺰ اﻟﻤﺴﺘﺜﻤﺮﻳﻦ‬ ‫واﻟﺸﺮﻛﺎت اﻟﻌﺎﻟﻤﻴﺔ‬      t                                        

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                             t                                                                                                        


                                      

                      

    t                      

                                               t                                   ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                                            

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‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

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                                                         - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                   

 

       t          

                t                   


: ‫اﻟﻤﺴﺘﺜﻤﺮون‬

‫اﻟﺘﺼﻨﻴﻒ اﻟﺠﺪﻳﺪ ﻳﺮﺗﻘﻲ ﺑﻤﺴﺘﻮى اﻟﺨﺪﻣﺎت‬ ‫وﻳﻘﻨﻦ ا�ﺳﻌﺎر‬                                 

                                   

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                       

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

30


‫ﺷﻮاﻫﺪ ﺑﺎﻗﻴﺔ ﻣﺪى اﻟﺪﻫﺮ‬ ‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

‫اﻟﻤﻤﻠﻜﺔ ﺷﺎﻣﺨﺔ ﻓﻲ ﻗﻠﺐ اﻟﺘﺎرﻳﺦ‬ ‫ﺑﺤﻀﺎرات وﺛﻘﺎﻓﺎت ﻣﺘﻌﺎﻗﺒﺔ‬ ‫ﺑﻴــﻦ ﻋﻈﻤﺔ اﻟﻤــﻜﺎن وروﻋــﺔ اﻟﺰﻣﺎن ﺗﻘــﻒ اﻟﻤﻤﻠﻜﺔ ﺷــﺎﻣﺨﺔ ﻓﻲ ﻗﻠﺐ‬ ‫اﻟﺘﺎرﻳــﺦ ﺑﺤﻀــﺎرات وﺛﻘﺎﻓــﺎت ﺗﻮاﺗﺮت وﺗﻌﺎﻗﺒــﺖ ﻟﺘﺘﺮك ﺷــﻮاﻫﺪ ﺑﺎﻗﻴﺔ ﻣﺪى‬ ‫اﻟﺪﻫﺮ‪ ..‬ﻣﺆﻛﺪة ﻋﻠﻰ ﻗﺪرة ا� ﻋﺰ وﺟﻞ وﺣﻜﻤﺘﻪ ﻓﻲ اﺻﻄﻔﺎء ﻫﺬه اﻟﺒﻘﻌﺔ‬ ‫اﻟﻤﺒﺎرﻛﺔ ﻣﻦ اﻟﻌﺎﻟﻢ ﻟﺘﺒﻘﻰ إﻟﻰ ا�ﺑﺪ ﻣﻬﻮى أﻓﺌﺪة اﻟﻤﻼﻳﻴﻦ ﻣﻦ اﻟﺒﺸﺮ‪.‬‬

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‫‪ -‬اﻟﻌﺪد )‪ (2‬ﻳﻮﻟﻴﻮ ‪2013‬م‬


              

   

                     

  

                              

              

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

‫اﻟﻤﻤﻠﻜﺔ‬ ‫ﻓﻲ ﻗﻠﺐ اﻟﺘﺎرﻳﺦ‬

33

                  

               

‫ﺟﻐﺮاﻓﻴﺔ اﻟﻤﻤﻠﻜﺔ‬

                                       - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                         


‫ﺑﺎﻧﻮراﻣﺎ اﻟﺴﻴﺎﺣﺔ‬ ‫اﻟﺴﻌﻮدﻳﺔ‬

                                                      

                                                      

                          ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                              

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 

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

               

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                                                             - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                                                            

                                    

                                         ‫اﻟﺴﻴﺎﺣﺔ اﻟﺮﻳﺎﺿﻴﺔ‬                   


    

                                                              

                      

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                      

                    ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

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‫اﻟﻤﻤﻠﻜﺔ أول ﻣﺮﻛﺰ ﻟﻠﺴﻴﺎﺣﺔ اﻟﺪﻳﻨﻴﺔ‬ ‫ﻋﻠﻰ وﺟﻪ اﻟﺒﺴﻴﻄﺔ‬                                                              - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                  


‫اﻟﻤﺪﻳﻨﺔ اﻟﻤﻨﻮرة‬                     

 ‫ﻣﻜﺔ اﻟﻤﻜﺮﻣﺔ‬                                   ‫اﻟﻜﻌﺒﺔ اﻟﻤﺸﺮﻓﺔ‬                                                                                  ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                     

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‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                                         

39

                                                                              - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                      

‫دور اﻟﻤﻤﻠﻜﺔ ﻓﻲ‬ ‫اﻟﺤﻔﺎظ ﻋﻠﻰ اﻟﻤﺸﺎﻋﺮ‬ :‫وﺗﻨﻤﻴﺘﻬﺎ‬                            

           

‫اﻟﻤﺴﺠﺪ اﻟﻨﺒﻮي‬             


                     

                                                                        

                      

                                 ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

‫ﻣﻄﺎﻟﺐ ﺑﺈﺑﺮاز ا�ﻣﺎﻛﻦ‬ ‫اﻟﺘﺮاﺛﻴﺔ ﺑﻤﻜﺔ واﻟﻤﺪﻳﻨﺔ‬

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‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

.. ‫اﻟﻘﺮى اﻟﺘﺮاﺛﻴﺔ‬ ‫ﺳﻴﺎﺣﺔ ﺗﺎرﻳﺨﻴﺔ وﺛﻘﺎﻓﺔ ﻓﻜﺮﻳﺔ‬

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                             ‫ ﺑﺮاﻣﺞ ﻫﻴﺌﺔ اﻟﺴﻴﺎﺣﺔ‬        ‫ ﻟﺪﻋﻢ اﻟﻘﺮى اﻟﺘﺮاﺛﻴﺔ‬                                                                                               - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


                          

                                                                                ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                   

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                                          

‫ﺟﻮﻟﺔ ﻋﻠﻰ أﺑﺮز‬ ‫اﻟﻤﻨﺎﻃﻖ اﻟﺘﺮاﺛﻴﺔ‬         

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

‫ﻗﺮﻳﺔ اﻟﻤﻘﺮ‬                          

‫ﻗﺮﻳﺔ رﺟﺎل أﻟﻤﻊ‬                 

43

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

‫ﻣﺘﺤﻒ ﺷﺪا‬                                

‫ﻗﺼﺮ اﻟﻤﻔﺘﺎﺣﺔ‬                       

                                                               


      

‫ﻗﺼﺮ ﺷﺒﺮا‬            

‫ﻗﺼﺮ اﻟﺴﻘﺎف‬           

                        

   

‫ﻇﻬﺮان اﻟﺠﻨﻮب‬

                           ‫ﻗﺼﺮ اﻟﻤﺼﻤﻚ‬                            (‫)اﻟﻘﺮﻳﺔ اﻟﺘﺮاﺛﻴﺔ‬                    

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

‫ﻗﺼﺮ اﻟﻤﺮﺑﻊ‬

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

44


‫ﻗﺼﺮ ﺧﺰام‬                            

‫ﺑﻴﺖ ﻧﺼﻴﻒ‬

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

:‫اﻟﺴﻮق اﻟﻘﺪﻳﻤﺔ‬

45

‫ﻗﻠﻌﺔ أﻋﻴﺮف‬

        

  ‫ﻗﺼﺮ ا�ﻣﺎرة اﻟﻘﺪﻳﻢ‬   ‫ﺑﺎﻟﺮس‬                ‫اﻟﺘﺮاﺛﻲ‬ ‫اﻟﻤﺠﻠﺲ‬ ‫ﺳﻮق‬                ‫ﻗﺮﻳﺔ أم ا�ﺟﺮاس‬                               

‫ﻗﺼﺮ ا�ﻣﺎرة ﺑﻨﺠﺮان‬

                                 ‫اﻟﺤﺪﻳﺜﺔ‬                              - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


‫ﺗﻤﺜﻞ ﺻﺤﺮاء اﻟﺠﺰﻳﺮة ﻋﻠﻰ ﻣﺮ اﻟﻌﺼﻮر ﺣﻠﻤﺎ ﻛﺒﻴﺮا ﻟﻌﺎﺷﻘﻲ اﻟﺼﺤﺮاء‬ ،‫ﻣــﻦ أﺟــﻞ زﻳﺎرﺗﻬــﺎ واﻻﺳــﺘﻤﺘﺎع ﺑﺘﺠﺮﺑﺔ ﺳــﻴﺎﺣﻴﺔ ﻓﺮﻳــﺪة وﻣﺨﺘﻠﻔﺔ‬ ‫وﺗﻤﺜﻞ اﻟﺼﺤﺮاء اﻟﺴــﻌﻮدﻳﺔ اﻟﺸﺎﺳــﻌﺔ اﻟﻤﻤﺘﺪة ﻣﻦ أﻗﺼﻰ اﻟﺸﻤﺎل‬ ‫ وﻣﻦ اﻟﺨﻠﻴــﺞ اﻟﻌﺮﺑﻲ إﻟﻰ اﻟﺒﺤﺮ ا�ﺣﻤــﺮ ﺑﻴﺌﺔ ﻏﻨﻴﺔ ﺟﺪا‬،‫إﻟــﻰ اﻟﺠﻨﻮب‬ .‫ﺑﺎﻟﻌﺪﻳﺪ ﻣﻦ اﻟﻌﻨﺎﺻﺮ اﻟﺠﺎذﺑﺔ‬                                                                              

                                                ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

.. ‫اﻟﻤﻤﻠﻜﺔ‬ ‫ﺣﻠﻢ ﻋﺎﺷﻘﻲ اﻟﺼﺤﺮاء‬

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‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                                               

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                                                                                         - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                   

         

                          


‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

  ‫ﻋﺸﻖ اﻟﺼﺤﺮاء‬          ‫ﻋﻮاﻣﻞ اﻟﺠﺬب‬                                                                                                                                                                                         

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                              

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                                                                        

49

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                          

          ‫ﺟﻴﻮﻟﻮﺟﻴﺔ راﺋﻌﺔ‬                                                                                   


    ‫ ﺗﻨﺘﻈﺮ‬..‫ﻣﻮاﻗﻊ ﻧﺎدرة‬ ‫اﻻﺳﺘﺜﻤﺎر اﻟﺴﻴﺎﺣﻲ ا�ﻣﺜﻞ‬            

                                           

                     

       ‫اﻟﺘﺨﻄﻴﻂ اﻟﺴﻠﻴﻢ ﻳﺆدي‬ ‫إﻟﻰ اﻻﺳﺘﺜﻤﺎر اﻟﺴﻠﻴﻢ‬                 

‫ﻣﻠﻔـــــﺎت ﺳﻴﺎﺣﻴــــــﺔ‬

                        

               ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

50


‫ﺗﺮﻛـﻴـﺎ‪..‬‬

‫ﺑﻠـﺪ ﻳﺨﺘـﺼـﺮ اﻟﻌﺎﻟﻢ‬ ‫ﺟﻤﺎل ﻋﺮﻓﻪ اﻟﻌﺎﻟﻢ ﻫﻮ ﻣﻀﺎﻋﻒ ﻓﻲ ﺗﺮﻛﻴﺎ‪ ,‬ﻓﻄﺒﻴﻌﺘﻬﺎ وﺗﺎرﻳﺨﻬﺎ ﻳﻌﻨﻴﺎن‬ ‫ﻛﻞ‬ ‫ٍ‬ ‫اﻟﻜﺜﺮة واﻟﺜﺮاء إﻟﻰ ﺣﺪ ا�ﻓﺮاط‪ ,‬ﻓﺴﻮاﺣﻠﻬﺎ ﺗﻤﺘﺪ إﻟﻰ )‪ (٨٫٣٠٠‬ﻛﻢ ‪ ..‬وﻛﻬﻮﻓﻬﺎ إﻟﻰ‬ ‫)‪ (٤٠‬أﻟــﻒ ﻛﻬــﻒ‪ ...‬وآﻻف اﻟﻜﻴﻠﻮﻣﺘﺮات ﻣﻦ ﺟﺒﺎل ﻃﻮروس اﻟﺪاﺧﻠﻴﺔ واﻟﺴــﺎﺣﻠﻴﺔ‬ ‫اﻟﺘﻲ ﺗﻐﻄﻲ اﻟﺜﻠﻮج ﻗﻤﻤﻬﺎ ‪ ....‬وﻳﻜﺴﻮ اﻟﻠﻮن ا�ﺧﻀﺮ ﺳﻬﻮﻟﻬﺎ‪.‬‬

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

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‫‪ -‬اﻟﻌﺪد )‪ (2‬ﻳﻮﻟﻴﻮ ‪2013‬م‬


‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

             ‫ اﻟﺴﻜﺎن‬.. ‫ﺗﺮﻛﻴﺎ‬                                                

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                  

‫ اﻟﻤﻮﻗﻊ واﻟﺤﺪود‬.. ‫ﺗﺮﻛﻴﺎ‬         


                   

‫ اﻟﻌﺎﺻﻤﺔ‬.. ‫ﺗﺮﻛﻴﺎ‬ ‫اﻟﺘﺎرﻳﺨﻴﺔ‬

                          

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

                                        

   ‫ اﻟﺪﻳﻦ واﻟﻠﻐﺔ‬.. ‫ﺗﺮﻛﻴﺎ‬                                 ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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                                                               

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

‫ اﻻﻗﺘﺼﺎد‬.. ‫ﺗﺮﻛﻴﺎ‬

55

                                                    

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


      

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

                  

      

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ﺑﺮﻳﻄﺎﻧﻴﺎ ‪..‬‬ ‫ﻗﺒﺴﺎت ﻣﻦ ﻋﺒﻖ اﻟﺘﺎرﻳﺦ‬ ‫ﺑﺮﻳﻄﺎﻧﻴﺎ ﻣــﻦ أﻫﻢ اﻟﺪول اﻟﺴــﻴﺎﺣﻴﺔ ﻓﻲ اﻟﻌﺎﻟﻢ ‪،‬‬ ‫ﻻ ﻣﻦ ﻧﺎﺣﻴﺔ ﻋﺪد اﻟﺴــﻴﺎح اﻟﺬﻳﻦ ﻳﻘﺼﺪوﻧﻬﺎ ﺳــﻨﻮﻳﺎ‬ ‫ﻓﺤﺴــﺐ ﺑﻞ ﻣﻦ ﻧﺎﺣﻴﺔ ﻋﺪد اﻟﻤﻮاﻗﻊ اﻟﺴــﻴﺎﺣﻴﺔ‬ ‫اﻟﻤﺨﺘﻠﻔﺔ اﻟﺘﻲ ﺗﺸــﻤﻠﻬﺎ اﻟﺠﺰﻳــﺮة اﻟﺒﺮﻳﻄﺎﻧﻴﺔ‬ ‫واﻟﺠــﺰر اﻟﺼﻐﻴــﺮة اﻟﻤﺘﻨﺎﺛﺮة ﻋﻠﻰ ﺳــﻮاﺣﻠﻬﺎ‬ ‫اﻟﺸﺮﻗﻴﺔ واﻟﻐﺮﺑﻴﺔ‪.‬‬

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

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‫‪ -‬اﻟﻌﺪد )‪ (2‬ﻳﻮﻟﻴﻮ ‪2013‬م‬


       ‫اﻟﻌﺎﺻﻤﺔ ﻟﻨﺪن‬                          ‫ﻋﺠﻠﺔ اﻟﺰﻣﻦ‬  .. London eye   .. ‫ﻗﺼﺮ ﻛﻴﻨﺴﻴﺠﺘﻮن‬   .. Kensigton Palace 

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

‫ﻣﻴﺪان ﺗﺮﻓﻠﺠﺎر‬ .. Trafalgar Square ..

  

.. ‫ﻗﺼﺮ ﺑﺎﻛﻨﺠﻬﺎم‬ .. Buckingham Palace

‫وﻣﻦ أﺷﻬﺮ اﻟﻤﻌﺎﻟﻢ‬ ‫اﻟﺴﻴﺎﺣﻴﺔ اﻟﻤﻮﺟﻮدة‬ :‫ﻓﻲ ﻟﻨﺪن‬

.. Big Ben .. ‫ﺳﺎﻋﺔ‬                      

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


 

‫أﺷﻬﺮ اﻟﻤﺪن اﻟﺴﻴﺎﺣﻴﺔ‬ :‫ﻓﻰ ﺑﺮﻳﻄﺎﻧﻴﺎ‬

London .. ‫ﺟﺴﺮ ﻟﻨﺪن‬ .. Bridge

:‫ ﺑﺮﻳﺴﺘﻮل‬    

:‫ أﻛﺴﻔﻮرد‬ 



                    .. �‫أﺧﻴﺮ‬ 

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

:‫ﺑﺮﻳﺘﻮن‬

     :‫ ﻣﺎﻧﺸﺴﺘﺮ‬marblearch .. ‫ﻣﺎرﺑﻞ آرش‬             ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

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                    : «‫»ﻣﻨﻄﻘﺔ اﻟﺒﺤﻴﺮات‬         :‫ ﺑﺮاﻳﺘﻮن‬                        :«‫ﻣﻨﺘﺰه »ﺳﻨﻮدوﻧﻴﺎ‬                                  - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                 


                     

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

:«‫ﻣﻨﻄﻘﺔ »ﻛﻮﺗﺴﻮﻟﺪز‬

                         

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ﻣﻘﺎﻻت‬

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‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

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‫اﻟﺴﻴﺎﺣﺔ ﻓﻲ أﻟﻤﺎﻧﻴﺎ ‪...‬‬ ‫ﺗﻨﺒﺾ ﺑﺎﻟﺤﻴﺎة‬ ‫ﻣﻨﺬ ﺗﻮﺣﻴﺪﻫﺎ ﻓﻲ ﻋﺎم ‪ ١٩٩٠‬أﺻﺒﺤﺖ أﻟﻤﺎﻧﻴﺎ أﻛﺜﺮ ﺗﻨﻮﻋﺎ‪ .‬ﻓﻬﻲ ﻻ ﺗﻘﻊ ﻓﻘﻂ ﻓﻲ ﻗﻠﺐ‬ ‫أوروﺑﺎ وﻟﻜﻨﻬﺎ ﺗﻨﺒﺾ ﺑﺎﻟﺤﻴﺎة ﻓــﻲ ذﻟﻚ اﻟﻤﻮﻗﻊ ﻓﺎﺗﺤﺔ ذراﻋﻴﻬﺎ ﻓﻲ ﺟﻤﻴﻊ اﻻﺗﺠﺎﻫﺎت‬ ‫�ﻗﺎﻣﺔ ﻋﻼﻗﺎت ﺟﺪﻳﺪة ﻣﻊ ﺟﻴﺮان ﻗﺪاﻣﻰ‪ .‬وﻫﻜﺬا ﻓﺄﻟﻤﺎﻧﻴﺎ ﻣﺎزاﻟﺖ وﻓﻴﺔ ﻋﻠﻰ ﺗﺎرﻳﺨﻬﺎ‬ ‫اﻟﻤﻔﻌــﻢ ﺑﺎ�ﺣﺪاث واﻟﺬي ﻳﻌــﻮد �ﻛﺜﺮ ﻣﻦ ‪ ٢٠٠٠‬ﻋــﺎم‪ .‬ﻓﻘﺪ ﻛﺎن‬ ‫ﻫﺬا اﻟﺒﻠــﺪ ﻣﻮﻃﻨﺎ ﻟﻘﺒﺎﺋﻞ اﻟﺠﺮﻣﺎن ﺛﻢ أﺻﺒــﺢ وﻻﻳﺔ روﻣﺎﻧﻴﺔ وﺛﻢ‬ ‫ﻣﻘﺮ ﻟ�ﻣﺒﺮاﻃﻮرﻳﺔ اﻟﺮوﻣﺎﻧﻴﺔ اﻟﺠﺮﻣﺎﻧﻴﺔ اﻟﻤﻘﺪﺳــﺔ ﺛﻢ أﻧﻘﺴــﻢ‬ ‫ﻟﻤﺠﻤﻮﻋﺔ ﻣﻦ اﻟﺪوﻳﻼت اﻟﻤﺴﺘﻘﻠﺔ ﺗﺤﺖ ﺳﻴﻄﺮت‬ ‫ﻣﺎ ﻳﺰﻳﺪ ﻋﻦ ‪ ٣٥٠‬ﻣﻦ ا�ﻣﺮاء‬ ‫واﻟﻤﻠــﻮك ﺣﺘــﻰ ﺗﺠﻤﻌﺖ‬ ‫ﺛﺎﻧﻴــﺔ ﻟﺘﻜــﻮن إﻣﺒﺮاﻃﻮرﻳﺔ‬ ‫ﻗﻴﺼﺮﻳﺔ‪.‬‬ ‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

‫‪64‬‬

‫‪ -‬اﻟﻌﺪد )‪ (2‬ﻳﻮﻟﻴﻮ ‪2013‬م‬


‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

‫اﻟﻌﺪد )‪ (2‬ﻳﻮﻟﻴﻮ ‪2013‬م ‪-‬‬

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                                                                       ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

                  ""                      

                                                                                 

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‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

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                                                - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

‫ﺑﺮﻟﻴﻦ‬                                        

                                       


                           

      " "                                             

           ""                                     ""           ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

‫ﺑﺮﻟﻴﻦ ﺣﺎﺿﺮة ﺛﻘﺎﻓﻴﺔ‬ ‫ﻣﺘﻌﺪدة اﻟﺠﻨﺴﻴﺎت‬

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‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

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                                                        

‫ ﻣﺪﻳﻨﺔ‬..‫ﻓﺮاﻧﻜﻔﻮرت‬ ‫اﻟﺘﻨﺎﻗﻀﺎت اﻟﺴﺎﺣﺮة‬

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

‫ﻣﻴﻮﻧﻴﺦ‬                           


                                            

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

                                    

‫ﺗﻌﺮف ﻋﻠﻰ‬ (‫)ﻓﺮاﻧﻜﻔﻮرت ام ﻣﺎﻳﻦ‬

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‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

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                           ‫ ﻋﺎﺻﻤﺔ‬...‫دوﺳﻠﺪورف‬     ‫اﻟﺮاﻳﻦ ا�ﻧﻴﻘﺔ‬                                                                                                                        - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                                      " "

‫ اﻟﺒﻮاﺑﺔ إﻟﻰ‬..‫ﻫﺎﻣﺒﻮرغ‬ ‫اﻟﻌﺎﻟﻢ‬                                   


                             ‫ﻓﻴﺴﺒﺎدن‬                                                          

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

                                            

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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        

‫ﻫﺎﻳﺪﻟﺒﺮج‬

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

                     

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                              

 

‫ﻛﻮﻟﻮﻧﻴﺎ‬-‫ﻛﻮﻟﻦ‬                                


                                            

                                

                                        

‫أﻟﻤﺎﻧﻴﺎ ﺑﻠﺪ اﻟﻄﺐ‬ ‫واﻟﺴﻴﺎﺣﺔ اﻻﺳﺘﺸﻔﺎﺋﻴﺔ‬                        

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﺳﻴﺎﺣﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‬

‫ﻣﺴﺎﺟﺪ ﻓﻲ أﻟﻤﺎﻧﻴﺎ‬

                                                

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‫ﻣﺠﻤﻮﻋﺔ أﺣﻤﺪ اﻟﻌﺒﻴﻜﺎن ﻟﻼﺳﺘﺜﻤﺎرات اﻟﻌﻘﺎرﻳﺔ‬ ‫أول ﻣﺠﻤﻮﻋﺔ ﺗﻘﻮم ﺑﺈدﺧﺎل ﺑﺮﻧﺎﻣﺞ اﻟﻜﻤﺒﻴﻮﺗﺮ ﻟﻠﺘﺴﻮﻳﻖ اﻟﻌﻘﺎري‬ Ahmed Al-Obaikan Real-Estate Investments Group « We are the first group to use computer in real-estate marketing »

                                            

                                 

                       

 "        "                                                                          ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫إﺿﺎءات‬

                                                           

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                                                                                                                               

‫إﺿﺎءات‬

                                    

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                                                                                                                                                                    


‫ﻓﻨﺪق اﻟﻤﻨﻰ ﻛﺮﻳﻢ رادﻳﺴﻮن ﺑﻠﻮ – اﻟﻤﺪﻳﻨﺔ اﻟﻤﻨﻮرة‬

Al Muna Kareem Radisson Blu Hotel, Al Madinah

‫ﻧﺪاء‬ (‫ ﺻﺎﺣﺐ اﻟﻘﻠﺐ اﻟﺮﺣﻴﻢ‬،‫)ﻣﻮﺟﻪ إﻟﻰ ﺧﺎدم اﻟﺤﺮﻣﻴﻦ اﻟﺸﺮﻳﻔﻴﻦ‬

                                                               

                                                      

                                        ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫إﺿﺎءات‬

                                                         

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                   

‫إﺿﺎءات‬

                                                                     

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                                                                 

                                                                                      

                                                                       – –                                                                                                                          


‫ﺑﻨﺪر ﻋﺎﺑﺪ‬

‫ﻣﺪﻳﺮ إدارة اﻟﻤﻮارد اﻟﺒﺸﺮﻳﺔ‬ ‫ﻓﻨﺪق اﻟﻤﻨﻰ ﻛﺮﻳﻢ رادﻳﺴﻮن ﺑﻠﻮ‬

                                                

                             t                    

      t                          CD                                             

     t                                                                                                                                                     ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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                      t             

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                                                                                     t                                        t                                             t                t                                                    

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

        t                                                                                                             t                    


‫ﻣﺠﻤﻮﻋﺔ ﺳﺎﻟﻢ ﺑﺎﻟﺤﻤﺮ‬ Salem Balhamer Group ‫ﻫﺪﻓﻨﺎ ﻫﻮ ﻣﻀﺎﻋﻔﺔ ﺣﺠﻢ اﻟﻤﺠﻤﻮﻋﺔ ﺧﻼل اﻟﺨﻤﺲ ﺳﻨﻮات اﻟﻘﺎدﻣﺔ‬

Our objective is to double group size over the next five years

                           

             ""                                                   

                                                        

""                                           "                                   ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫إﺿﺎءات‬

                         

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                                                    

                                                                    

                                                                  "                   

‫إﺿﺎءات‬

                                                               

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


‫ ﻣﺤﻤﺪ ﻋﺒﺪ ا� اﻟﺸﻬﺮاﻧﻲ‬/‫أ‬

‫ﻣﺠﺎل اﻟﺼﺤﺔ ﻳﻠﻘﻰ دﻋﻢ ﻻﻣﺤﺪود ﻣﻦ ﻣﻮﻻي‬ �‫ﺣﻔﻈﻪ ا‬- ‫ﺧﺎدم اﻟﺤﺮﻣﻴﻦ اﻟﺸﺮﻳﻔﻴﻦ‬

« Health sector witnessed unlimited support from

the custodian of Two Holy Mosques-King Abdullah»

      t                   t                                               t                                 CAD CAM                          

                                

‫إﺿﺎءات‬

t                  

     t                                     ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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  t                                                         t  t                                                                         t     

‫إﺿﺎءات‬

                              

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                           

                                  t                                 t                                      t                                                             t           


.. ‫ﻓﻨﺪق ﻗﺼﺮ اﻟﺴﺤﺎب‬ ‫ واﻟﺮﻗﻲ ﻓﻲ اﻟﺘﻌﺎﻣﻞ‬... ‫اﻟﺘﻤﻴﺰ ﻓﻲ اﻟﺨﺪﻣﺔ‬ Qasr Al-Sahab Hotel « Service Excellence ... dealing sophisication »

                                                                   

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‫ وﻟﻴﺪ ﻋﺒﺪا� ﻣﺤﻤﺪ ﺑﻘﻨﺔ‬/‫ا�ﺳﺘﺎذ‬

                                          

                                                                        

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

88


                              

‫إﺿﺎءات‬

                              

                                                     

                                                                                                           

                                                

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


‫ﺷﺮﻛﺔ ﺗﺴﻜﻴﻦ اﻟﺨﻠﻴﺠﻴﺔ ﻟﺨﺪﻣﺎت اﻟﻀﻴﺎﻓﺔ‬ Golden Rose Hotels ‫ اﻟﺨﺒﺮ‬- ‫ﻓﻨﺪق ﺟﻮﻟﺪن روز‬                                                                                 

‫ ﻧﺤﻦ ﻣﻌﻚ‬... ‫ اﺣﺘﻴﺎﺟﺎﺗﻲ ﺑﺄﻣﺎن‬.. ‫ﺟﻮﻟﺪن روز‬

    

Golden Rose .. My Needs Safely ... We are with you                

‫إﺿﺎءات‬

       

     

 " "                                                              

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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                                            



              " "                           t          

              

t          

t 

                                     

                             ‫إﺿﺎءات‬

                              

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


                                             t             

               

                                                                 

‫إﺿﺎءات‬

                    

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                                             t

              

  

     

     t

                                    

‫إﺿﺎءات‬



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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

      


‫ﺷﺮﻛﺔ أﻣﻼك وأرﺑﺎح اﻟﻌﻘﺎرﻳﺔ‬ Properties & Profits Company

‫ﺗﻘﺪﻳﻢ أﻓﻀﻞ اﻟﺨﺪﻣﺎت ﺑﺄﻗﻞ ا�ﺳﻌﺎر‬ « Provision of services with the cheapest prices »

                                                                                                                                                                            

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫إﺿﺎءات‬

                                                                                

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                                                                                                                                                                    

‫إﺿﺎءات‬

             

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


: ‫ﺳﺎﻣﻲ ﻋﺒﺪ ا� اﻟﺤﺰﻳﻤﻲ‬

              t                                



                                

                                                                                                               

‫إﺿﺎءات‬

‫ﺗﻔﺘﺨﺮ )رواﻛﺰ( ﺑﺈﺳﻬﺎﻣﺎﺗﻬﺎ اﻟﻮﻓﻴﺮة ﻓﻲ ﻣﺴﻴﺮة ﺑﻨﺎء اﻟﻮﻃﻦ‬ ‫وﻣﻮاﻛﺒﺔ ﻧﻬﻀﺘﻪ اﻟﺸﺎﻣﻠﺔ‬

     

                    

 ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ أرى أن اﻟﻤﻨﺎﻓﺴﺔ اﻟﻤﻬﻨﻴﺔ ﺑﻴﻦ اﻟﻤﻘﺎوﻟﻴﻦ ﺗﻘﺘﻀﻲ ﺗﻘﺪﻳﻢ أﻓﻀﻞ اﻟﻌﺮوض‬t . ‫ﻣﻦ ﺣﻴﺚ ا�ﺳﻌﺎر واﻟﺠﻮدة واﻟﺴﻼﻣﺔ واﺣﺘﺮام أوﻗﺎت ﺗﻨﻔﻴﺬ اﻟﻤﺸﺎرﻳﻊ‬ ‫ ﻧﻄﻤﺢ إﻟﻰ زﻳﺎدة ﺣﺠﻢ أﻋﻤﺎﻟﻨﺎ وﻣﺸﺮوﻋﺎﺗﻨﺎ ﻓﻲ ﺟﻤﻴﻊ ﻣﻨﺎﻃﻖ اﻟﻤﻤﻠﻜﺔ‬t ‫ﺑﻤﺎ ﻳﻮاﻛﺐ ﺟﻬﻮد اﻟﺪوﻟﺔ ﻓﻲ ﺗﺤﻘﻴﻖ اﻟﺘﻨﻤﻴﺔ اﻟﺸﺎﻣﻠﺔ ﻓﻲ ﺟﻤﻴﻊ اﻟﻘﻄﺎﻋﺎت‬ . ‫ﺧﺎﺻﺔ ﻗﻄﺎع اﻟﻤﻘﺎوﻻت‬

                     t   

               

            t          

              

 

‫إﺿﺎءات‬



            t                                                   

                            

            

      

97

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


         

      

              t   

 

     

 t 

                  t

                        

     



                   

                                                     

‫إﺿﺎءات‬

                                                                t                                                           

                                                –                       t    ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ﻓﻨﺪق ﻗﺼﺮ اﻟﺮﻳﺎض‬ ‫ا�ﺳﺘﺎذ ﻋﺒﺪا� ﺳﻌﺪ اﻟﻤﻘﺮن‬

�‫ﻓﻨﺪق ﻗﺼﺮ اﻟﺮﻳﺎض دوﻣﺎ ﻳﻠﺒﻲ رﻏﺒﺎت ﺿﻴﻮﻓﻪ ﻧﻈﺮ‬ ‫ﻟﻤﻮﻗﻌﻪ اﻟﻤﻤﻴﺰ ﻓﻲ وﺳﻂ اﻟﻤﺪﻳﻨﺔ اﻟﺘﺠﺎرﻳﺔ وﻟﻘﺮﺑﻪ ﻣﻦ‬ ‫أﻫﻢ اﻟﻮزارات واﻟﻬﻴﺌﺎت واﻟﻤﺼﺎرف اﻟﺘﺠﺎرﻳﺔ‬                            

                                                              

                

                                                                                                                       ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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                                        

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‫إﺿﺎءات‬

                                                                                                                                                                                                                                                          

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


‫ﺷﺮﻛﺔ إﻳﻔﺎد ﻟﻠﻤﻘﺎوﻻت‬ EFAD Contracting Company

‫اﻟﺸﻮاف‬ ‫ ﻣﺤﻤﺪ ﻣﻨﺎر ﺻﺎﻟﺢ‬/ ‫اﻟﻤﻬﻨﺪس‬ ّ ‫اﻟﺮﺋﻴﺲ اﻟﺘﻨﻔﻴﺬي ﻟﺸﺮﻛﺔ إﻳﻔﺎد ﻟﻠﻤﻘﺎوﻻت‬ ‫ﻫﺪﻓﻨﺎ رﺿﺎء اﻟﻌﻤﻼء واﻟﺠﻮدة ﻓﻲ اﻟﺨﺪﻣﺔ‬

                                                                                                                      

                                                                                       

                                        ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫إﺿﺎءات‬

« Our goal is satisfying customers and service quality »

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‫إﺿﺎءات‬

                                        

                                  

                                    

                                         

                                  

                                                                                         

                                                                                

                                      

103

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


Farid Arabian Company ‫ﺷﺮﻛﺔ ﻓﺎرض اﻟﻌﺮﺑﻴﺔ‬ Berberis Al-Sharq Hotel ‫ﻓﻨﺪق ﺑﺮﺑﺮﻳﺲ اﻟﺸﺮق‬

‫اﻟﺨﺪﻣﺔ اﻟﻔﻨﺪﻗﻴﺔ اﻟﻌﺼﺮﻳﺔ ذات اﻟﺠﻮدة اﻟﻌﺎﻟﻴﺔ‬ Modern hospitality with an integrated quality

 "          "                                    

                  

                                                          ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫إﺿﺎءات‬

                                                       

                                                                       

104


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                                      

             

                          

                                               

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


‫ﻓﻨﺪق ﻗﺼﺮ اﻟﺤﺮﻣﻴﻦ‬ Al-Haramin Palace Hotel ‫اﻟﺼﻮرة اﻟﻤﺜﺎﻟﻴﺔ ﻟﻠﺨﺪﻣﺔ اﻟﺮاﻗﻴﺔ‬ «Typical style of sophisticated service »

                                                                                                                

                                                                                                                                 

‫إﺿﺎءات‬

    

                                                                                                                   

                 ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ﺷﺮﻛﺔ أﻧﺎﻇﻴﻢ ﻟﻠﻤﻘﺎوﻻت اﻟﻤﺤﺪودة‬

Anazeem Contracting Company ‫”رؤﻳﺘﻨﺎ اﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎت ذات ﺟﻮدة ﻋﺎﻟﻴﺔ ﻣﻦ‬ “‫ﺧﻼل ﻓﻬﻢ أﻓﻀﻞ ﻻﺣﺘﻴﺎﺟﺎت اﻟﻌﺼﺮ‬ «Our vision to provide high quality service according to modern needs »

                                         

                                                                                      ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫إﺿﺎءات‬

                                    

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     UTP & FIBER                      WiFi   AP & Controllers       –  Microsoft       –          

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                                                  

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                                             VOIP –            LAN     & WAN     –        LAN       –    –        LAN  –

                                                                                                          –                        


‫ﻣﺼﻨﻊ ﻋﻴﺎد ﻟﻠﺮﺧﺎم‬ Ayad Marble Factory

: ‫ا�ﺳﺘﺎذ ﺻﻼح ﻋﻴﺎد‬ «‫» ﺑﺎﻟﺠﻬﺪ واﻟﺼﺒﺮ ﺗﺘﺤﻘﻖ اﻟﻨﺠﺎﺣﺎت اﻟﻤﺄﻣﻮﻟﺔ‬ « By patience and hard-working successes come true »                                             

                                                                                                                                        

             

                                                              

‫إﺿﺎءات‬

                         

  "          "              ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ﻓﻲ إﻃﺎر ﺣﺮص اﻟﻘﻴﺎدة اﻟﺮﺷﻴﺪة ﻋﻠﻰ ﺗﻨﻤﻴﺔ ﻗﻄﺎع اﻟﺴﻴﺎﺣﺔ‬

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

‫أﺿﻮاء ﺣﻮل اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ اﻟﻌﺎﻣﺔ ﻟﺘﻨﻤﻴﺔ‬ ‫ﻗﻄﺎع اﻟﺴﻴﺎﺣﺔ وﺗﻄﻮﻳﺮه‬ ‫ﻣﻔﻬــﻮم اﻟﺴــﻴﺎﺣﺔ اﻟﺤﺪﻳﺚ اﻟــﺬي ﺗﺮﻋﺎه اﻟﺪوﻟــﺔ ﻫﻮ اﻟﻤﻨﺎﻓــﻊ اﻟﻤﺘﻌﺪدة ﻟﻠﺴــﻴﺎﺣﺔ‬ ‫ﻓﻲ اﻟﺠﺎﻧﺐ اﻻﻗﺘﺼــﺎدي واﻟﺜﻘﺎﻓﻲ واﻟﺘﺮاﺛﻲ واﻻﺟﺘﻤﺎﻋــﻲ واﻟﺒﻴﺌﻲ‪ ،‬وﺗﺤﺘﻮي اﻟﻤﺘﺎﺣﻒ‬ ‫اﻟﺴــﻌﻮدﻳﺔ ﻋﻠــﻰ ﻗﻄﻊ أﺛﺮﻳــﺔ ﻋﺜﺮ ﻋﻠﻴﻬــﺎ ﻓــﻲ اﻟﺘﻨﻘﻴﺒــﺎت ا�ﺛﺮﻳﺔ اﻟﺤﺪﻳﺜــﺔ وﺗﻐﻄﻲ‬ ‫اﻟﻌ َﺒ ْﻴــﺪ اﻟﺘﻲ ﺗﻌــﻮد إﻟﻰ‬ ‫اﻟﻔﺘــﺮة اﻟﺘــﻲ ﺗﻤﺘــﺪ ﻣــﻦ اﻟﻌﺼــﺮ اﻟﺤﺠــﺮي اﻟﻘﺪﻳــﻢ‪ ،‬وﻓﺘــﺮة ُ‬ ‫ا�ﻟــﻒ اﻟﺨﺎﻣﺲ ﻗﺒــﻞ اﻟﻤﻴﻼد‪ ،‬ﻓﺘــﺮة دﻟﻤﻮن ﺛﻢ ﻓﺘــﺮة اﻟﻤﻤﺎﻟﻚ اﻟﻌﺮﺑﻴــﺔ اﻟﻤﺒﻜﺮة‪ ،‬ﺛﻢ‬ ‫اﻟﻤﻤﺎﻟﻚ اﻟﻌﺮﺑﻴﺔ اﻟﻮﺳــﻴﻄﺔ واﻟﻤﺘﺄﺧﺮة ﻓﻔﺘﺮة اﻟﻌﻬــﺪ اﻟﻨﺒﻮي ﺛﻢ ﻓﺘﺮة اﻟﺪوﻟﺔ ا�ﻣﻮﻳﺔ‬ ‫واﻟﻌﺒﺎﺳــﻴﺔ واﻟﻌﺼــﺮ ا�ﺳــﻼﻣﻲ اﻟﻮﺳــﻴﻂ واﻟﻤﺘﺄﺧــﺮ‪ ،‬وأﺧﻴﺮ� ﻓﺘــﺮة ﺗﻮﺣﻴــﺪ اﻟﻤﻤﻠﻜﺔ‬ ‫اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‪.‬‬

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‫‪ -‬اﻟﻌﺪد )‪ (2‬ﻳﻮﻟﻴﻮ ‪2013‬م‬


: ‫ا�ﻣﻴﺮ ﺳﻠﻄﺎن ﺑﻦ ﺳﻠﻤﺎن‬

‫اﻟﺴﻴﺎﺣﺔ ﺻﻨﺎﻋﺔ ﻣﺘﻌﺪدة ا�وﺟﻪ‬

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

                                                        

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                                                   

                                                          - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

                                


 

             

     

                        

‫ﻣﺎ ﻫﻮ ﻣﺸﺮوع ﺗﻨﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺣﺔ اﻟﻮﻃﻨﻴﺔ؟‬                          

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

           

‫" ﺗﺸﺘﻤﻞ ﺻﻨﺎﻋﺔ اﻟﺴﻴﺎﺣﺔ ﻣﻦ اﻟﺸﺮﻛﺎت واﻟﻤﺆﺳﺴﺎت اﻟﺘﻲ ﺗﻮﻓﺮ‬ . " ‫ واﻟﺨﺪﻣﺎت ﻟﻠﺴﻴﺎح‬،‫ واﻟﻤﺮاﻓﻖ‬،‫أﻣﺎﻛﻦ اﻟﺠﺬب اﻟﺴﻴﺎﺣﻲ‬ ‫ ﻗﺎﻣﻮس اﻟﺴﻔﺮ واﻟﺴﻴﺎﺣﺔ واﻟﻀﻴﺎﻓﺔ‬،‫ ﻣﻴﺪﻟﻚ‬.‫إس‬ ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫اﻟﺴﻴﺎﺣﺔ ﻓﻲ اﻟﻤﻤﻠﻜﺔ‬

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

                                                       

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


‫" ﺗﺸﺘﻤﻞ اﻟﺴﻴﺎﺣﺔ ﻋﻠﻰ ﻧﺸﺎﻃﺎت ا�ﺷﺨﺎص اﻟﻤﺴﺎﻓﺮﻳﻦ واﻟﻤﻘﻴﻤﻴﻦ‬ ‫ﻓﻲ أﻣﺎﻛﻦ ﺧﺎرج ﺑﻴﺌﺘﻬﻢ اﻻﻋﺘﻴﺎدﻳﺔ ﻟﻤﺪة ﻻ ﺗﺰﻳﺪ ﻋﻦ ﺳﻨﺔ واﺣﺪة؛‬ . " ‫ أو أﻏﺮاض أﺧﺮى‬،‫ أو ا�ﻋﻤﺎل‬،‫ﻟﻐﺮض ﻗﻀﺎء وﻗﺖ اﻟﻔﺮاغ‬ ‫ﻣﻨﻈﻤﺔ اﻟﺴﻴﺎﺣﺔ اﻟﻌﺎﻟﻤﻴﺔ‬                            

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

                                                    

              

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

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                t     t                                   t                             t           t             t                   t          - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

‫أﻫﻤﻴﺔ اﻟﺴﻴﺎﺣﺔ‬ ‫ﻓﻲ اﻟﻤﻤﻠﻜﺔ‬     ‫ﺇ‬                  t                       t           


   

        t

                             

    

‫اﻟﻤﻮارد اﻟﺴﻴﺎﺣﻴﺔ‬

                                                                             ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

                         

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          t        t           t

         

‫رؤﻳﺔ اﻟﺴﻴﺎﺣﺔ‬ ‫اﻟﺴﻌﻮدﻳﺔ‬

(‫)اﻟﺮؤﻳﺔ‬

            

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

                          

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


                                

                                  t                     

                        

                          

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

‫ا�ﺑﻌﺎد اﻟﻤﻜﺎﻧﻴﺔ‬ ‫ﻟﻠﺘﻨﻤﻴﺔ اﻟﺴﻴﺎﺣﻴﺔ‬

(‫)اﻟﻤﻬﻤﺔ‬                                              ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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     

‫اﻟﻤﻨﺘﺠﺎت اﻟﺴﻴﺎﺣﻴﺔ‬ ‫واﻟﺴﻮق اﻟﻤﺴﺘﻬﺪف‬

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

                           

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                                 - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

 t

                       

                             t                    t

       


     

‫ا�ﺛﺎر اﻟﺒﻴﺌﻴﺔ‬

‫آﺛﺎر اﻟﺘﻨﻤﻴﺔ اﻟﺴﻴﺎﺣﻴﺔ‬

     ‫ا�ﺛﺎر اﻻﻗﺘﺼﺎدﻳﺔ‬                                                                                                                                                                         ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

‫ا�ﺛﺎر اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫واﻟﺜﻘﺎﻓﻴﺔ‬

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‫< ﻣﻦ اﻟﻤﻤﻜﻦ ﺗﻨﻤﻴﺔ اﻟﺴــﻴﺎﺣﺔ ﻓﻲ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬ ‫ ﻛﻤﺎ ﻳﻤﻜــﻦ ﺗﺤﻘﻴﻖ‬،‫ وﻣﻨﻀﺒﻄﺔ‬،‫ وﻣﻨﻈﻤــﺔ‬،‫ﺑﻄﺮﻳﻘــﺔ ﻣﺨﻄﻄــﺔ‬ ‫ﻫــﺬا اﻟﻬﺪف ﺿﻤــﻦ إﻃﺎر اﻟﺘﻌﺎﻟﻴــﻢ واﻟﻘﻴﻢ ا�ﺳــﻼﻣﻴﺔ واﻟﻌﺎدات‬ . ‫واﻟﺘﻘﺎﻟﻴﺪ اﻻﺟﺘﻤﺎﻋﻴﺔ‬

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

                    

                ‫دور اﻟﻘﻄﺎع اﻟﺨﺎص‬      ‫وﺗﺴﻬﻴﻞ اﻻﺳﺘﺜﻤﺎر‬                                                               

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- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


                     

‫ وأن ﺗﺠﻨﻲ‬،‫< وﻳﻤﻜــﻦ ﻟﻠﻤﻤﻠﻜﺔ أن ﺗﻄﻮر ﺻﻨﺎﻋﺔ اﻟﺴــﻴﺎﺣﺔ ﻟﺪﻳﻬﺎ‬

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

                                                            

،‫ ﺑﺸﺮ ط إﺣﺪاث ﺗﻐﻴﺮات اﺟﺘﻤﺎﻋﻴﺔ‬،‫اﺟﺘﻤﺎﻋﻴﺎ واﻗﺘﺼﺎد ًﻳﺎ‬ ‫ﺛﻤﺎر ذ ﻟﻚ‬ ً ‫ﻋــﻦ ﻃﺮﻳﻖ إرﺳــﺎء ﻣﺒﺎدئ اﻟﻮﺿــﻮح اﻟﻜﺎﻓــﻲ واﻟﻤﺘﺎﻧﺔ ﻓــﻲ ﻣﺠﺎل‬ ‫ وﻫﻮ ﻣﺎ ﺳــﻴﻌﻤﻞ ﺑﺪوره ﻋﻠــﻰ ﺗﻮﻓﻴﺮ أﺟﻮاء‬.‫اﻟﺴــﻠﻮك اﻻﺟﺘﻤﺎﻋﻲ‬ ‫ وﺑﺎﻟﺘﺎﻟــﻲ ﻟﻠﻌﻤــﻞ واﻻﺳــﺘﺜﻤﺎر ﻓــﻲ ﺻﻨﺎﻋﺔ‬،‫ﻣﻨﺎﺳــﺒﺔ ﻟﻠﺴــﻴﺎﺣﺔ‬ .‫اﻟﺴﻴﺎﺣﺔ ﻓﻲ اﻟﻤﻤﻠﻜﺔ‬ ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

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                   t                     t    

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

        t                 

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     ‫اﻟﺴﻴﺎﺣﺔ ﻓﻲ إﻃﺎر‬      ‫اﻟﻌﺎدات واﻟﺘﻘﺎﻟﻴﺪ‬  ‫اﻟﺴﻌﻮدﻳﺔ‬                                                         t                        - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

   t                         t      t 


       t           

  t                     t                      

‫ﺗﻨﻤﻴﺔ ﺳﻴﺎﺣﻴﺔ‬

                                                

                    t              t   t        ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

126


Dr. Mohamed bin Saeid bin Mubarak Al-Shahrani

Tourism in Saudi Arabia Conventionally, the kingdom

‫ﻣﻘﺎﻻت‬

of Saudi Arabia has been well-known for only one kind of tourism which is the religious tourism (Hajj season) or visiting Medina. However, over the last ten years there has been growth in other forms of tourism, such as nature tourism, and economic tourism, desert tourism and medical tourism. Nature Tourism Nature tourism can be seen in known places for its beauty and cool climate such as Taif, Assir. Based on (The Supreme Commission for Tourism, 2008) there 18 national park in the Kingdom of Saudi Arabia. The biggest park located in Assir followed by Taif Riyadh then Hail. However, based on the same source there are about 14 protected areas where it›s not allowed to people to enjoy them. Economic Tourism In Saudi Arabia there are a number of large companies which hold international and

127

‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

local fairs such as ARAMCO and SABIC. The consists of tourism for various economic purposes such as visiting such international fairs and make a negotiation or business deals either with the government or the private sector. This is in fact, not attracting buyers only but offer tourism facilities for those who wish to come and visit Saudi Arabia.

visit Saudi seeking treatment. The Military hospitals in Saudi used o be and still the best hospitals in the region and in the middle east in fact. However, there are more than 52000 beds in Saudi hospitals and more than 3500 medical centers available for citizens and migrants. Dr. Abdullah Rabia the Minister of Health Ministry one of those pioneers in Health care who is specialist Desert Tourism in twins – joint separation Saudi Arabia is known as the operations. desert kingdom. In fact, there Saudi Arabia now investing a are three desert provinces in huge budget in tourism industry Saudi (Empty Quarter Desert, trying to attract tourists to enjoy $OGDKQD 'HVHUW DQG ¿QDOO\ WKH the multi – natural cultural Great Nefud Desert). All of kingdom. His Royal Prince them contain the largest sand Sultan Bin Salman Al Saud is dunes in the world. Going to doing a great job in the important desert in the winter is like a sector and improvements can habit for Saudis citizen in fact. be seen everywhere. Most of the families and singles References: enjoy the desert and hunting. Supreme Commission for Tourism, (2008). Medical Tourism Alghamdi, A. (2007) explicit Saudi Arabia used to be a and Implicit Motivation reference in medical services towards Outbound Tourism: a for developed Arab countries Study of Saudi Tourist, PhD or Gulf countries. They used to theses.


Tourism Investment

Identifying Tourism Investment Obstacles: The GCTA has identified tourism investment obstacles through field surveys and researches, discussion sessions, personal interviews and international best practices. The GCTA has also identified the significant institutional, market and financial obstacles that may face tourism investments, and has drawn the plans for overcoming these obstacles. ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

25


Arab Tourism Investment Tourism Fund). Potentials:

Investment

investment • Drawing a clear investment The map for the sites and fields environment in general, and tourism investment of tourism investment, environment in SaudiArabia and developing feasibility specifically is associated studies about available with various aspects that investment opportunities. can be summarized into the • Holding international following: conferences for discussing • availability of natural, tourism investment opport cultural and heritage unities in the kingdom. resources;

• infrastructure development;

Tourism Investment

• security and political stability; • commercial development and economic environment; • bilateral commercial agreements with Arab and Islamic countries; • commercial policy; • low taxes; • size and type of markets; • banking systems and financing potentials.

24

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


• Developing economic studies for the tourism developable sites by SCTA.

• Setting database for the site that are able to be developed and investment

• Tourism investments must be in successful projects in order to achieve the sustainability of tourism in the kingdom.

• Activating a collective role between chambers of commerce and international tourism organizing commissions.

• The existence of an entity or establishment responsible for dealing with tourism investment problems and issues and solving all obstacles facing investors.

• Supporting investment context by SCTA.

companies.

• Providing governmental for tourism • Realizing the importance facilities of tourism investment investment. towards citizens in order to be effective in different • Coordinating tourism investment rules, projects. regulations and provisions. • Involving local communities tourism activities in order in tourism development as a • Establishing national committees for tourism to attract national and inte strategic partner. and coordination with rnational investment. Executive Programs, chambers of commerce • Developing a tourism Plans and Procedures and industry. for Tourism Investment investment strategy. • Equalizing incentives • Facilitating traveling Development: between foreign investors procedures of investors • Setting procedural guides and local investors. for the investment in and businessmen. • Holding specialized • Supporting and creating tourism sites. tourism investment annual investment companies that • Establishing tourism forums and exhibitions. development companies. develop tourism sector. • Creating a financial Coordinating with institution in cooperation • Adopting collective • tourism projects by the financial institutions to of all Arab countries for funding tourism projects. government. tourism investment (e.g. ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

Tourism Investment

• Organizing an annual meeting for tourism projects.

23


Tourism Investment

22

means of media to clarify tourism enterprises. the real image of Saudi 3.4 unifying classification community. criteria and applying 2.5 the development of unified quality indicators.

tourism in the kingdom, and developing tourism education.

3.2 encouraging tourism transport between tourists investment in the and citizens. kingdom. 3.8 developing the culture 3.3 encouraging small of attraction elements of

• Providing tourism investment related rules and provisions and developing the regulations of different

3.9 building capacity competition of tourism 3.5 establishing tourism of workers in different products and services. representatives in all Saudi tourism fields by training. 3.10 attracting a part of 3. Eco-tourism Development embassies. through the following: 3.6 facilitating tourism outbound tourism to be internal. visa. 3.1 matching between 3.7 equalizing costs of Tourism Investment tourism demand and supply. accommodation and Objectives:

- ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


lodges and rural guest houses etc., studies providing investment incentives, eliminating obstacles of tourism investment, the

environment, in addition to the signed agreements, with some agencies such as the Saudi Credit Bank, and the Centennial Fund, the Council of Chambers of Commerce and Industry. Agreements are being updated with a number of related agencies.

achieving sustainable development. 1.4 enhance its role in developing local communities economically and socially. 1.5 increase tourism awareness and distribute the tourism culture among citizens.

Tourism Investment Strategy in the Kingdom 1.6

develop tourism education and training.

The strategy of tourism discover tourism development aims at the 1.7 components and capabilities. following: 1. The development 2. Attracting more tourists of tourism sector in into the kingdom as the kingdom through follows: achieving the following 2.1 the cooperation with sub-objectives: different governmental 1.1 Support the national entities. income. 1.2 increase its in operation employment.

Tourism Investment

establishment of tourist investment service centers in the regions, establishing exhibitions and forums related to tourism investment, participation in international travel and tourism investment forums and exhibitions. It also completed a number of important measures aimed at facilitating investments and services such as: a review of economic feasibility studies, preparation of investment models suitable for each project and the legal approval of some of them, the establishment of systematic frameworks to found developers, the establishment and development of databases for investment opportunities, and the commencement of the study for the future vision for tourism. With regard to the provision of investment incentives; work is ongoing for the preparation of documents for cooperation with those that support the investment

2.2 marketing alliance for role Saudi tourism products. and 2.3 the opening of new tourism markets.

1.3 increase its role in 2.4 the improvement of the

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• Counting the traders and companies that practice trade in the KSA via preparing a record in the cities. That record should contain a list of trader and company names with their respective details. • Enabling every related person to enquire about any trader. So, the data stated in the record is considered an excuse for the trader whether for his benefit or not. Identifying the responsibilities and authorities of each person related to the company.

Tourism Investment

• Identifying the amount of record data, exempting the small traders from commitment to the record to make it easy for them. • The permanent upgrade of data stated in the record.

Tourism Investment opportunities, in addition the vision and objectives in the Kingdom of to improving basic and of the national strategy Saudi Arabia for tourism development. Tourism investments are considered to be the focal point of tourism development in general since it provides economic income and job

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secondary eco-tourism facilities. From this point the Saudi Commission for Tourism and Antiquities has extended its support, guidance and service to tourism investment in all possible ways for its significance in achieving

Over the past few years, the SCTA has prepared plans for the development of a number of tourism destinations, and has worked on finding a number of investment opportunities such as investing in eco-


and development domains).

The municipality investment activities mean the rules and instructions allowed by the municipalities to practice a certain commercial or service activity by the investors. That would be achieved through leasing

the lands and real estates owned by the municipalities on condition that they are planned and allocated for practicing such activities.

The Commercial Record System in the KSA: In 1375H, the commercial record system was issued and it was amended, according to the royal decree No. 1 for the year 1416H, to conform with the modern directions through considering the system a tool of the legal month for the persons included in the system. The system aimed at: ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

Tourism Investment

sist the municipalities in achieving the most important objective: (keeping up the level of services provided for the citizen and raising the service level in all service

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participate in the national development.

the investors (individuals/

municipal properties.

institutions/ Saudi and non-Saudi companies/ companies adopting the foreign investment system). Such sites would be used to organize tourism and entertainment activity within identified rules and requirements.

The directory aims generally at organizing the process of renting municipal real estates in order to achieve the municipality objectives according to the following: The Ministry is more with the • The identification of concerned and provisions, rules and development fundamentals that should following more flexible be followed when renting and developed methods to facilitate the procedures the municipal properties. related to investments and • The best utilization of municipal real estates to private investors and to achieve the objectives for connect efforts exerted which the municipalities by municipal real estate officials at the municipal were established. organizations – under • Applying the principle of specialized departments justice and equality among – to direct the investment the investors to benefit process. That ensures from the investment fulfilling the strategy which opportunities provided by is adopted by the Ministry the municipalities. to motivate the private • Encouraging and urging sector and encourage the private sector to businessmen in order to a -

Tourism Investment

The Procedure Directory of Municipal Real Estate Rental in the KSA:

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The investment activities stated in this directory are the ones that are actually practiced at the current time and not the ones specified in the mentioned fields. The deputy Ministry of planning and programs is ready to discuss any project whether it was suggested by the private businessmen or by the municipality officials on condition that the basic requirements stated in the directory are provided.

This directory (the procedure directory of municipal real estate rental) includes answers for the most questions asked by businessmen interested in the investment at the municipalities. Moreover, the directory represents a reference for the specialists at the municipalities since it includes the public requirements and executive procedures of renting - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬


• Using the group depreciation method and the accelerated depreciation of assets. • Approving the connection method

self-

• Approving the withholding tax for the first time. • Identifying in a clear way the rights and commitments of the tax administration and the assigned persons. • Activating the collection and commitment (clear procedures to fight the tax

pastures, the Ministry of Agriculture followed a number of measures to conserve such resources. The most important measure was the issuance of the pasture and forest system, which was amended many times (the current system was issued according to the royal decree No. M/55 for the year 1424H with its executive regulation). Such a system reflects the KSA government interest

in developing the sector of forests and renewed natural resources through setting out the rules related to the preservation, protection, investment and development of natural pastures and public forests. Also, penalties are to be applied if the rules are violated. The Ministry is allowed to lease suitable sites of the forests, pastures and national parks, which are under its supervision, to

evasion and the incompliance of presenting the tax returns in their systematic dates).

Tourism Investment

• Approving the assigned persons right to appeal in front of DiwanAl-Madhalim (Board of Grievances) for the first time.

The Pasture and Forest System in the KSA: The forest and pastures are spread around the KSA with different qualities and quantities. The practice of human activities with negative effect led to the deterioration of the natural plant cover and the ecosystem. In order to preserve the forest and

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wider and more obvious field to settle disputes in addition to a clear indication to ensure the intellectual property rights.

The Income Tax System in the KSA: The new income tax system was issued according to the royal decree No. M/1,

Tourism Investment

other resolutions related ownership can not be to encouraging the foreign expropriated unless it investment: is used for the public • Decreasing the taxes interest with offering a fair imposed on the foreign compensation.

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investor and approving the princeple of roll-over of losses to the next years without identifying a ertain period.

• Identifying the period – which is one month - for obtaining the investment l -cense.

dated 151425/1/H, and its executive regulation was issued according to the mini -terial resolution No. 1535, dated 111425/6/H. The system involved many direct and indirect tax features for the purpose of creating a suitable investment climate in the Kingdom, attracting foreign investments, and sustaining the private sector’s role in the economic development in the light of local and international latest issues. The most important characteristics of the new system are the following:

• The new system raises the transparency level in giving the information needed by the investor about the Saudi climate. • The clearance and • The investor has the right transparency. • Giving the opportunity to sponsor himself and his for full ownership of employees in his own e - • Approving the moderate tax rates. the investment activity, including the required tablishment with ensuring • Allowing the roll-over of real estates to practice a national treatment. losses to the next years for the activity. The project • The system provides a uncertain period. • Providing the opportunity for the foreign investors to obtain the loans presented from the Industrial Development Fund.

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company.

The Foreign Investment System in the KSA: The foreign investment system aims at encouraging investment in the Kingdom, improving its climate,

and providing its needed incentives and facilitations. The foreign investment system was issued on 51421/1/H, representing the most prompnent event related to the economic affairs in the Kingdom. What makes this event extremely important is that it was synchronized with the announcement of esta -

policies in order to serve investors. This Authority represents an effective and practical mechanism to motivate the common local investment and foreign investment. On 152000/8/,

the SAGIA issued an executive regulation of the foreign investment system as well as the executive regulations of lishing the Saudi Arabian the Authority. General Investment Below are the most Authority (SAGIA). The important points stated SAGIA will be responsible in the new foreign capital for implementing and system, including some following up the investment

Tourism Investment

The foreign investors can enter the Saudi labor market by the following legal forms: the limited liability company, the stock company, the foreign companies’ branches, the scientific and technical offices of foreign companies, and the sole

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5. Receiving licensing requests for tourism activities and professions, and technical support requests within the SCTA’s jurisdictions. • The SCTA has already established TISCs in (Maddinah, Jeddah, Dammam, Baha, Hail, Qaseem, Abha, Taif, Riyadh & Al-Ahssa) to provide their services to the investors.

limited partnership, the stock partnership company, variable capital companies, the cooperative company, and the particular The Company System partnership. estate rental in the KSA, and the commercial record system in addition to some systems applied at other partner bodies.

in the KSA:

Tourism Investment

The Company law was issued according to the royal decree No. M/6, dated 221385/3/H (221965/7/), and it was amended several times. This system identifies the companies’ types: limited Tourism Investment liability companies, the Related Laws & stock companies, the partnership company, the Systems:

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Since its establishment, the SCTA adopted the partnership principle with its public and private partners. That is obvious through presenting the tourism destinations and licensing their different tourism activities. The SCTA took into account the approved systems of the related bodies such as the company system, the foreign investment system in the KSA, the income tax system, the pasture and forest system,the procedure directory of municipal real

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The company law is the main element of jurisdiction that judges the companies. The most common types are the limited liability company, the particular partnership, public companies, and limited companies.


Aseer, Hail, Jazan, Eastern Province, Qaseem, Tabouk, Northern Boarders, Najran and Jouf). Each PTO is assigned, along with its madate, to support local PTCs, implement the tasks of their general secretariats, and organizing their meetings and duties.

and investments. Thus, the SCTA decided to establish the “Tourism Investment Service Centers” with the aim of providing a suitable and facilitating environment to communicate with investors and provide them with the required services and facilitations for the Tourism Investment benefit of the development Service Centers (TISC): of tourism projects.

tourism investments in light of relevant rules and regulations. 2. Supporting existing and potential investors by providing them with statistics on the existing projects with the aim of preserving current tourism investments, and attracting new ones.

Tourism Investment

3. Presenting the incentives to be provided for tourism investments, whither The SCTA sought the The main goals include the through the SCTA or other provision of a healthy following: concerned parties. environment that would attract tourism investments, 1. Providing information 4. Facilitating protocols procedures that provide complete about tourism investments and identifying the investors may face by all services for investors and and promote tourism projects obsticles that may face public agencies.

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Tourism Investment

suffers from as well as the obstacles hindering its development. The strategy has also discovered the Kingdom’s components. The SCTA BoD has approved the Strategy on 281424/3/, it was also approved by the Shura Council on 131424/10/, and by the Cabinet on 241425/1/. The second phase, on the other hand, has been based on the results and reco mendations of the first phase, with the aim to save the executive framework for the first phase, by preparing a five-year action plan for tourism development from 1425-

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1429 to be added to the of the tourism sector in Comprehensive National each strategy included the SCTA, Provincial Tourism Development Program. Development Councils Provincial Tourism (PTCs), Provincial Tourism Development Strategies: Organizations (PTOs), • The SCTAhas started, since Tourism Development the beginning of Rabia II Committees in the 1424H, the development concerned provinces. of Provincial Tourism • The SCTA initiated the Development Strategies development of new for all 13 provinces of supporting organizations Saudi Arabia as part of for the development of the sustainable tourism tourism on the provincial development planning level, and provided program. The SCTA has them with the required developed complete organizational and tourism development and institutional support. promotion strategies for each province in Saudi • The SCTA has established Arabia for the coming 20 PTOs in most provinces years. The comprehensive of Saudi Arabia (Riyadh, organizational structure Makkah, Maddinah, Baha,


improvement of the tourism sector in the Kingdom for the next twenty years. The National Tourism Development Strategy is considered to be a complete comprehensive concept for the strategic

framework and necessary policies for tourism development since the strategy has paved the path to tourism development for the next twenty years. It has also determined the limitations the industry

The National Tourism Development Strategy prepared by the SCTA is comprised of two phases: the first, ended in May 2002 (Rabea I 1423) and resulted in the preparation of the general policy for the development and

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Tourism Investment

Development Strategy is a comprehensive and strategic project for tourism development in the kingdom that is prepared by the Supreme Commission for Tourism according to well defined and clear guidelines. The general strategy took in consideration defining the tourism vision and mission in the kingdom and assessing the available tourism resources, target markets, in addition to current and future tourism activities. The strategy was based on number of ethics and values such as the Islamic values and principles, compatibility with the Saudi society, and to be economically, socially, culturally and environmentally feasible and sustainable, and to contribute to the national economy.

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Tourism Investment

responsibility, organization, and regulation of the tourism sector, promoting tourism investments, developing and marketing tourism products.

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official public organization concerned with tourism development, is focused on adopting various roles and responsibilities of other relative public or private authorities gradually or finally. This would grant • The SCTA role, as the the SCTA greater flexibility

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in distributing these roles and responsibilities for the efficient development of the tourism sector.

The National Tourism Development Strategy The

National

Tourism


diversity, social enrichment, and job opportunities in addition to the preservation of the environment and cultural authenticity.

Anticipated

• Due to the nature of the tourism sector in the Kingdom which is fragmented with authorities and jurisdictions spread among various public and private entities, the SCTA had to play a leading role at the beginning by taking on this sector, and organizing it based on scientific fundamentals. This included developing a clear mission, planning on the provincial and national levels, develo ping the institutional structure of the tourism sector based on building active partnerships between the public and private sectors, developing the appropriate tourism regulations required to organize the role of the private sector, and developing a supportive environment for tourism investment.

the development of this longterm investment. Once the tasks, organization and structuring of the tourism sector are completed in the Kingdom, the SCTA will be able to accomplish its anticipated role by taking over the tasks of the national • It was clear that the SCTA tourism administration in a role, as a public entity, will The SCTA had invested more active manner. This not be limited to monitoring great time and efforts in includes carrying out the the development of the tourism sector. This is due to the fact that the tourism sector, especially in Saudi Arabia, is in a desperate need for a strong foundation, organization and orientation as with any other new economic sector.

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Tourism Investment

SCTA’s Role:

9


framework for promoting national tourism as a productive economic sector with positive social, cultural and environmental impacts”. This is accomplished through the provision of a healthy environment where suatainable and balanced development can be achieved; and the provision of appropriate conditions for the institutional support of the tourism sector and other re vant industries and activities in Saudi Arabia.

Tourism Investment

Vision:

ability to cope and adapt to the global developments, advances and variables.

Saudi Commission for Tourism & Antiquities’ Role in Tourism Development: About the SCTA: The SCTA was established for the purpose of the

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The Kingdom of Saudi Arabia, also known as the cradle of Islam, aims to be a facilitator of unique and valuable tourism development, consistent with the Kingdom’s social, cultural and environmental values which are based on “development, promotion Islamic values, aethentic and enhancement of the heritage and traditional tourism sector in the hospitality. Kingdom, along with the facilitation of development Mission: obstacles as an important The Kingdom of Saudi resource of national Arabia, based on its values economy”. The SCTA has and unique components, set a main goal for its work, shall develop a balanced which is “the development and sustainable tourism of a comprehensive that realizes economical


population growth rate in the Kingdom is 3.24%, which is average compared to the growth rate of Kuwait 0.07%, the lowest of all Arab countries, and UAE’s 5.84%, the largest in the Arab World. The population growth of the

Kingdom rises above the overall average in the Arab World at a rate of 2.37%.

Economic and Political Stability and Security Over the past 76 years, the Kingdom has been witness to a huge development phase, comprehensive renaissance in the economic, social, educational, cultural, and medical fields. All of which have reflected positively on citizens and have contributed to the reformation of awareness, raised the standard of living, social status, as well as reinforced the ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫ اﻟﻌﺪد‬-

Tourism Investment

unemployment, which prepares a suitable job market for good investment projects. The population of the Kingdom in September 2004 reached about 22.7 million as opposed to 13 million in 1985, and 21 million in 1999. the

7


Tourism Investment

Purchasing Power

6

especially those ranging between the ages of 2540in the stock market which makes good profit as a result of increasing the number of companies listed in the market which ultimately lead to the increase of purchasing power of the consumer giving the investors indicators on the importance of having international shopping centers that absorb this purchasing power as the Kingdom seeks to join the World Trade Organization.

The Kingdom, especially the capitol Riyadh, is currently witness to an expansion in the construction of shopping malls that aims to meet the needs of different quarters from north to south. The increase in liquidity plays a major role in absorbing capitol through local investments, for a number of reasons. One reason being, increased savings rates among citizens as a result of the record increase of oil returns, in addition Diversity of Population to the participation of a The Kingdom is also large number of citizens known for its diversity of - ‫م‬2013 ‫( ﻳﻮﻟﻴﻮ‬2) ‫اﻟﻌﺪد‬

population. It joins comfort and luxury specific to the 21st century of the western world with the unique culture and hospitality known of the Arabian Peninsula.

Population Growth The population of the Kingdom is known for its high growth rate in comparison to other growth rates of the Arab world. It is also known for its capability to absorb both Saudis and non-Saudis, increase in education, a decrease in


from all around the world. Hundreds graduate from these universities every year, all specialized in Islamic studies, Arabic language, and Arabic literature. These students return to their countries and convey what they have learnt in these religious institutions in the Kingdom, to maintain the belief, purity of faith, evade myths and superstitions, face extremism, the worship of Allah alone in accordance to the teachings of the Prophet and the Holy

Quran, and maintain the teachings by following the example of the Prophets followers.

Coastal Regions Coastal regions are those with a sea front such as Jeddah in the western region and Damman in the Eastern Province. Each enjoys coasts with entertainment facilities and aesthetic sculptures. Both are considered to be the most important centers of national tourism attractions.

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Tourism Investment

the home of both the holy mosques at Makkah and Medina. Geo-political considerations alone do not make the Kingdom the first reference in the Islamic World, but because it also has many scientific institutions of major influence on Islamic studies; such as the University of Imam Mohammed bin Saud in Riyadh, University of Um AlQura in Makkah, and the Islamic University in Medina. All of which house numerous Muslim students

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Encouraging Factors for Investment in Saudi Arabia: Extensive Area and Diversity of Geographic Regions The Kingdom is distinguished for the variety of investment opportunity in relation to the diversity of its geography. The Kingdom is home to thirteen provinces, each having its own investment rules accommodating its economic recourses, developmental plans, and needs. The extensive area of the Kingdom and the diversity of its opportunities is also another reason for investment, since this gives the investor a chance to select the province that suits the commercial plan, products, and services.

Tourism Investment

Strength of the Saudi International standards market Economy show the strength of the capitol

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The Kingdom is the largest oil exporter in the world thanks to the continued demand for oil. It is also home to the largest oil reserve in the world, in addition to reserves for other natural resources.

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local economy, and the credibility of the economic reform policies carried out by the Saudi government.

Religion The Kingdom is not just an oil exporter, a promising

to attract and advanced technology, or just another developmental experiment in other fields, attracting the attention of world leaders when they visit the Kingdom. Saudi is held at a very high regard among Islamic states, for being


hence the development of the reality of tourism investment and its incentives. The SCTA has faced several obstacles, which lies in the nature of tourism acti -

launched ongoing initiatives to create an investment environment based on its partners in both public and private sectors.

authority, the SCTA has characterized the plans for the development of this activity as plans that focus on limited projects and The Commission opportunities that can be seeks to try and remove pursued in collaboration obstacles facing the with its partners. tourism industry in general We seek, in light of these and the tourism investment obstacles, to move forward activity in particular, by in the field of tourism seeking agreements with investment by investing the government and in a number of coastal, private bodies to support mountain and desert this activity, creating destinations, in addition incentives to develop this to a number of traditional type of activity, a system villages. of tourism development in I would like to thank, on the regions, behalf of the officials of the tourism investment service centers, and the investment and economic dimensions

General Secretariat in the regions, all the supporters of SCTA plans to stimulate investment in tourism, led

of the system. However by the Custodian of because of the lack of legal the Two Holy Mosques

and his Crown Prince, the Royal Highnesses and the BoD members, their Highnesses Princes of the Regions, their highnesses, and their excellencies members of government institutions on their continued cooperation. I would also like to thank the members of the boards of tourism development in the regions, the staff of the Secretariat and all those who have cooperated with us in both the government and private sectors.

Tourism Investment

ity and its overlap with the activities of many other sectors, nevertheless it has

HRH Prince Sultan Bin Salman Bin Abdulaziz President & Chairman of the Board, Saudi Commission for Tourism & Antiquity

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Tourism Investment

2

Tourism Investment in Saudi Arabia to the national economy commencement with the operation of these sites The Saudi Commission in general and citizens in and tourism destinations for Tourism and Antiquities particular. relying on cooperation is honored to present this The SCTA has with its partners from both report containing the most established sectors and the public and private prominent characteristics programs to enhance sectors in this field, the of the tourism investment this activity. Despite the SCTA still looks forward environment in Saudi SCTA’s efforts with plans to further achievements in Arabia. The SCTA focuses and determination of the next phase, and on this field because of many tourism sites ready the great benefits accrued for development and the to achieve much more, President of the SCTA

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مجلة بوابة المملكة - يونيو 2013  

مجلة دورية تعني برجال الأعمال والشوؤن الاقتصادية

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