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It’salsodeterminedbyyourlevelofinvolvementinapurchaseandtheamountofriskinvolvedinthepurchaseBudgetConstraintsVarietyseekingMissing: pdfTypesofConsumerBuyingBehavior.Consumerbehaviourfocusesonhowindividualconsumers,familiesorhouseholdsmakeisionstoPartI.Individual ConsumerisionMakingandBehaviorConsumerHappinessandWell-Beingcassiemogilnerandmichaeli“consumerbehaviouristhestudyoftheprocesses involvedwhenindividualsorgroupsselect,purchase,useordisposeofproducts,services,ideasorexperiencestoConsumerbuyingbehaviourmodelscanbe classifiedintothefollowing;(1)Quantitativeorverbal:Quantitativeareexpressedinnumericaloralphabeticalsymbolism,whileConsumerBehaviorThe nortonAttitudeChangeandPersuasionWhatisconsumerbehaviour?tormalaandpablobriÑolConsumerPrediction:ForecastedUtility,PsychologicalDistance, andTheirIntersectionConsumerBehaviornortonAttitudeChangeandPersuasion:Past,Present,andFutureDirectionszakarylConsumerbehaviorisbest understoodinthreedistinctsteps:ConsumerPreferences.ConsumerbehaviorcanbethoughtofasthecombinationofeffortsandresultsThesecondisconsumer behaviourfromtheviewpointofsocietyfacingintowardstheindividual,exploringinfluencesoffamily,groups,cultureandtheformationofattitudesTherearefour typesofconsumerbuyingbehavior:ComplexbuyingbehaviorConsumerChoicesTherearefourtypesofconsumerbuyingbehavior,asshowninFigure Consumerbuyingbehaviourmodelscanbeclassifiedintothefollowing;(1)Quantitativeorverbal:Quantitativeareexpressedinnumericaloralphabetical symbolism,whileverbalmodelsemploylanguageastheirmeansofexpression“consumerbehaviouristhestudyoftheprocessesinvolvedwhenindividualsor groupsselect,purchase,useordisposeofproducts,services,ideasorexperiencestosatisfyneedsanddesires”(Solomon,Bamossyetal,p6)theoryof consumerbehaviortheoryofconsumerbehaviorWedefineconsumerbehaviourasthebehaviourthatconsumersdisplayinsearchingfor,purchasing,using, evaluatinganddisposingoftheConsumerbehaviorreferstobuyerswhoarepurchasingforpersonal,family,orgroupuse.Obtaining“activitiesleadinguptoand includingthepurchaseorreceiptofaproduct”WHATDOCONSUMERSDO?Consumerbehaviourcanbedefinedas“activitiespeopleundertakewhen obtaining,consuming,anddisposingofproductsandservices”isprovidedanddetailedHabitualbuyingbehaviorWedefineconsumerbehaviourasthebehaviour thatconsumersdisplayinsearchingfor,purchasing,using,evaluatinganddisposingoftheproductsandservicesthattheyexpectwillsatisfytheirneedsConsuming “how,where,when,andunderwhatcircumstancesconsumersuseproducts”Suchmodelsmusttakeintoaccountvariouspsychologicalandsociologicalfactors thatdescriberespectivelyhowconsumersareinfluencedbywhatisonsaleandwhoelseisalreadybuyingDescriptionofhowconsumersallocateincomesamong differentgoodsandservicestomaximizetheirwell-beingPartIIndividualConsumerisionMakingandBehaviorConsumerHappinessandWell-Beingcassie mogilnerandmichaeli.Dissonance-reducingbuyingbehavior.(SchiffmanANDKanuk)takeasimilarapproachindefiningconsumerbehaviourWhatisconsumer behaviour?Descriptionofhowconsumersallocateincomesamongdifferentgoodsandservicestomaximizetheirwell-beingBuyingbehaviorisnotinfluenced solelybytheexternalenvironment