2024 3W Magazine

Page 52

C H E R Y L YA R B R O U G H SVP, Sales and Marketing, Shiloh Technologies

Cheryl Yarbrough is a native Northwest Arkansan and has pretty much lived here her whole life. She has been married to her amazing (and extremely patient) husband Brian for 6.5 years, and between them they have four extremely talented adult children, three of whom also live in NWA. She and Brian are “Paw” and “CeCe” to five grandchildren, whom they spoil way more than they ever did their kids. They are also parents to two “fur babies,” Rosie and Susie, whom they also spoil way more than their kids or grandkids.

Education: B.S. Marketing, Franklin University in Columbus, Ohio M.B.A. International Business, John Brown University in Siloam Springs

When did you know what you wanted to do? I still don’t know what I want to do. But really, I have been fortunate my entire career to work for amazing companies and more specifically managers who have encouraged and challenged me to explore various interests, take on different roles, and engage in diverse experiences, and this has greatly contributed to my personal and professional growth. Today, I am fortunate to be in a position that provides me the opportunity to bring awareness of the opportunity for women in the area of technology, more broadly STEM. There is an opportunity to bring awareness, thought leadership and discussion around the opportunities and challenges surrounding the underrepresented in today’s technology workforce.

Best part of your job: The best part of my job is undeniably the people, both my teammates and clients. Working with such talented and passionate individuals makes every day a rewarding experience. Having an environment that fosters creativity, innovation and a sense of camaraderie is truly invaluable to being satisfied in the work.

Quality you admire most in women: Resilience. Women, throughout history and across cultures, have faced numerous challenges, obstacles and societal expectations. In the face of adversity, their ability to rebound, adapt and persevere is nothing short of awe-inspiring. Women who exhibit resilience often become catalysts for change.

What nonprofits are you involved with and why? I am involved in a variety of ways serving many nonprofits in northwest Arkansas. I love to support nonprofits focused on creating brighter futures for women and children through education. Why I am involved is simple. I am involved because I have witnessed firsthand, through personal experience, the incredible impact these organizations can have in creating a sense of hope, belonging and meaningful change.

What do you do for fun? Any hobbies? I absolutely love exploring new places and diving into different cultures through travel. Brian and I are somewhat of “adventure vacationists” in that we tend to seek out more adventure than relaxation in our travel, like hiking volcanoes or going off the grid camping in Montana. It's not just about the destinations; it's about the unique experiences and stories that come with each adventure. 46


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