3tree Case Studies

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AMAZON PRIME STUDENT UNIVERSITY FULFILLMENT PROGRAM

OBJECTIVES 3tree Marketing designed and produced Welcome Kits and Event Kits for college brand ambassadors. The Welcome Kits and Event Kits go out to over 385 schools and over 500 brand ambassadors and digital brand ambassadors both in the US and in Canada. The shipments are ongoing for typically 6 weeks, twice a year. Each week a shipment is released based on a fulfillment spreadsheet submitted by the client.

SOLUTIONS The brand ambassadors receive a custom curated Welcome Kit that has all of their essential materials to activate in-market on college campuses. 3tree Marketing produces the apparel, giveaways, and print materials. We work with our overseas and domestic partners to ensure all the brand guidelines and production timelines are met. All merchandise is assembled in our warehouse and individually dropshipped to each student. In addition, 3tree designed a

AT A GLANCE Challenges Manage distribution of 500 BA and Digital BA Welcome Kits.

Ensure merchandise is produced and delivered in a timeline fashion.

Benefits 3tree designed an ecommerce portal.

Portal assists in tracking all BA shipments.

portal that offers visibility and reporting on each BA and Digital BA’s shipments.

BENEFITS Benefits One

Prime Student Ambassadors receive custom curated kits that align with Amazon’s brand guidelines and vision.

Benefits Two

Amazon has metrics that we provide them based off the shipping schedule, manifest, and online reporting.

Benefits Three

3tree Marketing assists with ideation, production and

distribution all under one roof and manages the entire process in an efficient manner.

“After selecting 3tree among multiple RFP candidates, I quickly realized we had made the right decision. 3tree brought to the table a fresh approach to our needs at the time, inclusive of creative recommendations and technology solutions to drive efficiencies in a large, complex program which has resulted in the program nearly tripling in size.”

Andrew Buraczenski Wasserman Next Gen

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CHICAGO FIRE:

TRANSFORMING AND

EXECUTING GAME DAY GATE GIVEAWAYS

OBJECTIVES

AT A GLANCE

3tree was asked to help transform and execute the Chicago Fire game day giveaways, handling anywhere from 5,000 to 20,000 pieces of custom product.

Challenges

SOLUTIONS

Benefits

We worked with an amazing factory partner to create a completely customized bobblehead based on 3 different photos. After a few design revisions, we were able to create the perfect bobblehead. The bobbleheads were game day giveaways honoring a former player and assistant coach who was inducted into the Ring of Fire (the Chicago Fire Hall of Fame).

BENEFITS Benefits One

3tree was able to fulfill the client’s custom request and deadline even though it was moved up significantly.

Benefits Two

After multiple renditions and samples, 3tree was able to create life like bobble heads that the client loved.

Event date was moved up.

Meeting client expectations with the final product.

3tree was aligned with the right partner for this project and they were able to speed up production. We had visibility on this project every step of the way through videos, emails, and late night conversations with the factory in China.

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BLUE BUNNY “TWISTED TASTE TEST” SAMPLING EVENTS

OBJECTIVES

AT A GLANCE

3tree was asked to produce uniforms, patio umbrellas, signage, sampling cups, color changing spoons, and beach towels for Blue Bunny Ice Cream. The brand was embarking on a 3-stop tour to introduce their new “Twist” flavors.

Challenges

SOLUTIONS We sourced several suppliers that could help us within our time frame. Because of the close relationships we have with our suppliers, multiple suppliers in this order process were able to move the production schedules around to accommodate our orders and work with us to match their brand colors. All custom items were delivered on time and the colors were a perfect match.

BENEFITS Benefits One

After being in this industry for over 20 years, we have outstanding vendor relationships. Our suppliers bend over backwards for us and get the job done.

Benefits Two

3tree Marketing has a strong project management

team. Keeping orders on track and managing logistics is what we do.

Produce custom products in less than 2 weeks.

Trying to match specific CMYK values when PMS colors were not provided.

Benefits 3tree Marketing aligns themselves with the right suppliers who know how to get the job done and execute rush orders.

All shipments delivered on time.

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AMAZON ROBOTICS:

GLOBAL ONBOARDING

PROGRAM WITH SAFETY INTEGRATION

OBJECTIVES

AT A GLANCE

3tree Marketing manages an onboarding program for Amazon Robotics. The focus of this program is to integrate new hires

Challenges

seamlessly into the company culture while prioritizing safety across its diverse global locations. With a global presence in over 13 countries, the program was designed to cater to the

needs of a geographically dispersed workforce. There are 102 sku’s in this current program. All safety items need to meet safety standards and regulations.

SOLUTIONS 1. Onboarding Kit: New hires received a comprehensive onboarding kit comprised of essential items such as jackets, backpacks, stickers, and other branded merchandise. These items not only served practical purposes but also instilled a sense of pride and belonging among employees.

2. Safety Vest Integration: Recognizing the paramount importance of safety in the workplace, the program incorporated the provision of safety vests compliant with local safety standards. Each safety vest was customized with the company logo and team designation, promoting a sense of unity and camaraderie among team members.

3. Global Reach: Leveraging its global footprint, the program ensured equitable access to resources and safety equipment across all participating countries. Through efficient logistics and distribution channels, 3tree successfully shipped onboarding kits and safety gear to diverse locations, fostering a consistent onboarding experience worldwide.

Ensure premium quality and safety regulations are met.

Ensure shipments go out accurately according to their geographic location and team branding.

Benefits Enhanced Safety Culture: By prioritizing safety through the

provision of compliant safety vests, the program contributed to the cultivation of a robust safety culture within the organization, thereby reducing the risk of workplace incidents and injuries.

Improved Employee Engagement: The personalized nature of the onboarding kits, coupled with the inclusion of safety gear, fostered a sense of appreciation and engagement among new hires, facilitating smoother integration into the company's workforce.

Global Cohesion: Through its global reach and standardized approach, the program promoted cohesion and unity among employees across different regions, reinforcing the company's commitment to inclusivity and diversity.

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WORLD GAMES

CREDENTIALING PROGRAM

OBJECTIVES Execute a credentialing program for the World Games which included athletes, staff and volunteers. The initial quantity requested was 25,000, however, the final quantity produced was over 45,000 credentials and lanyards. Our supply partner ran a pre-production sample of the lanyards and badges to ensure print accuracy. Once approved, the order was run in batches and drop shipped to the various event locations. The staff and volunteers arrived at different times so some quantities were rushed to accommodate the earliest arrivals.

SOLUTIONS Including a pre-production sample in the production process was important to ensure the quality of the print.

Being able to accommodate the rush timeline with quantity increases and execute fulfillment quickly was key to the success of the event. We also provided the client with additional badges and equipment to print on-site.

BENEFITS Benefits One

The ability to pivot quickly to accommodate change in order to meet deadlines.

Benefits Two

The ability to print multiple versions of credentials, color code, and personalize accordingly.

Benefits Three

The ability to ship additional lanyards and blank

badges along with equipment so the client could print badges on-site.

AT A GLANCE Challenges Quantity increase with rush deadlines.

Printing multiple versions, collating, and maintaining accuracy.

Benefits Partnering with an expert in the credentialing field.

Producing and fulfilling large quantities of badges and lanyards across multiple in-hands dates and locations.

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CHICAGO FIRE HERITAGE NIGHTS

OBJECTIVES To produce high-quality scarves featuring artwork from multiple artists throughout the season. Each scarf celebrated the art of a different cultural group so the quality and vibrancy of the artwork was essential.

SOLUTIONS We partnered with a supplier who was able to digitally sublimate the scarves while maintaining the vibrancy of each design. We were able to create visually dynamic scarves that have resonated deeply with the fans. So much so, that they have expanded the project into a series of artist-designed scarves that they are continuing to produce.

BENEFITS Benefits One

We were able to assist Chicago Fire FC in including culture and heritage into game day events.

Benefits Two

This projects challenged 3tree to innovate and refine its processes for handling diverse and customized design requests.

Benefits Three

The success of this project will serve as a model for

any comparable initiatives they wish to pursue in the future.

AT A GLANCE Challenges 3tree was approached with the idea to celebrate cultural heritage through custom product design.

Using full-color dye sublimation to transfer the artwork to the scarf material accurately.

Producing high volumes of custom scarves with precision and accuracy.

Benefits Celebrates the diverse cultural backgrounds of fans, fostering inclusivity within the MLS community.

Offers personalized and meaningful scarf designs,

creating cherished collectibles.

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BALYASNY ASSET MANAGEMENT

COSTA RICA EVENT

OBJECTIVES 3tree was asked to create kits for an executive retreat in Costa Rica. We produced towels, totes, golf balls, bucket hats, print collateral, and custom boxes. The items were produced, assembled, and shipped to Costa Rica 3 weeks in advance to allow time to resolve any potential issues with customs.

SOLUTIONS 3tree always takes a hands-on approach and made sure to track the shipment until it arrived in Costa Rica. The shipment arrived within 4 business days to Costa Rica; however, customs held the shipment. By contacting our International UPS Rep and working with the hotel, we were able to get the shipment delivered to the hotel in time for the executive meeting.

BENEFITS Benefits One

3tree has a “hands on approach” and “get it done

mentality” which keeps the order process and delivery moving.

Benefits Two

3tree is involved with every project from ideation to delivery.

Benefits Three

Our client’s rest assured that we are involved and they do not need to get involved and that 3tree will get the job done.

AT A GLANCE Challenges Shipping to a remote area.

Coordinating with hotel and UPS to ship on time.

Benefits We were able to get ahead of the in-hands date and produce all items in advance.

Dependable suppliers and International UPS rep communication made this a smooth production and delivery process.

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J. CREW FACTORY

UNIVERSITY FULFILLMENT PROGRAM AND ON-

CAMPUS ACTIVATIONS OBJECTIVES

AT A GLANCE

3tree Marketing designed and produced large event items and giveaways for J. Crew student ambassadors.

These events were ongoing and required regular checkins and strict scheduling to ensure everything arrived on time for the activations. Each shipment was released based on a fulfillment spreadsheet and included return labels for easy and convenient restocking once the event was over.

Challenges

SOLUTIONS 3tree marketing assisted with the design and production of branded giveaways, display elements, print materials, and even worked with the J. Crew Factory team to design and fabricate a custom game when there wasn’t a market option available that aligned with their standards.

All merchandise was produced domestically because of the tight deadlines and the material was delivered to the 3tree warehouse for quality control and packing within the agreed upon timeline. In addition, 3tree provided the team with regular updates and administrative support throughout the activations.

BENEFITS Benefits One

J. Crew received custom designed merchandise that was visually dynamic and aligned with their brand vision.

Benefits Two

J. Crew was able to track inventory and communicate updates with their team based on a detailed spreadsheet 3tree provided with all of their event details.

Allowing for creativity within a tight timeline.

Rolling shipments with varying scale and add-ons.

Benefits Created a dynamic presentation that showcased brand values.

Successfully activated at a dozen locations across the U.S. Collected useful metrics and data based on engagement.

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NCAA TOURNAMENTNISSAN

OBJECTIVES 3tree Marketing was asked to procure, package, and deliver 26,000 custom shoelaces in six different colors within two and half weeks. The challenge was twofold: sourcing 26,000 shoelaces in varying colors and ensuring each set were packaged uniquely as per the client’s specifications within an extremely tight deadline.

3tree was also asked to produce a specific style of sunglasses and have them delivered to the event location within another very tight timeline.

SOLUTIONS 3tree worked closely to obtain resources and expertise in large-scale fulfillment and custom packaging. The team devised a streamlined production plan that prioritized efficiency without compromising on quality. Despite the tight deadline, 3tree successfully delivered 26,000 shoelaces in six different colors, all packaged according to the client’s custom requirements. The high-quality production and attention to detail exceeded the client’s expectations and contributed to a successful promotion during the NCAA tournament.

3tree sourced the required glasses from preferred suppliers. We were able to leverage our expertise and industry connections, ensuring a seamless and successful outcome on this project. The glasses not only met but exceeded the client’s expectations, contributing to a successful promotional campaign during the event.

BENEFITS Benefits One

3tree was able to leverage supplier relationships to meet and exceed the client’s expectations.

Benefits Two

3tree used its extensive industry experience to find the best solutions and partners to make sure this project was executed succesfully.

AT A GLANCE Challenges Being able to produce and deliver high volume orders with a rush component.

Securing the proper supplier to make the order a sucess.

Benefits Over 20 years of industry experience ensure this rush order ran smoothly.

Leveraging the solid relationships we have with our suppliers so they come through and deliver on time.

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BALYASNY ASSET MANAGEMENT

GLOBAL ONBOARDING EMPLOYEE PROGRAM

OBJECTIVES Balyasny Asset Management has been a client with 3tree Marketing for over 10 years. We manage their global onboarding program which employs over 2,000 people in offices spanning over 18 locations, 9 of which are international. Every week 3tree receives a list of new hires and must assemble and drop ship each New Hire Kit.

SOLUTIONS 3tree Marketing closely monitors the inventory for this program so we always have the approved minimums in stock. Due to our global shipping experience we understand the regulations each country has on receiving shipments. Once a list is received, we kit and ship within 1-2 business days. A tracking manifest will then be sent to the client for reference. The New Hire Kits are always shipped DDP (duties, delivered, paid) so our clients do not need to worry about having to pay for the duties and taxes upon delivery.

AT A GLANCE Challenges Navigating customs and international shipping.

Monitoring all orders and shipments and organizing a tracking manifest for the client.

Benefits 3tree has over 20 years of industry experience in seamlessly navigating international customs.

The fulfillment SLA processes and international shipping experience our team has makes this global employee onboarding program run in the most efficient way possible.

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OLYMPIC CREDENTIAL HOLDERS

OBJECTIVES

AT A GLANCE

Our agency client needed a solution for a credential holder that was multi purpose and would work for all of their clients. It needed to hold their credentials for the VIP sponsored events, and tickets to each of the Olympic events that the individuals were attending in addition to being waterproof and being able to hold a cell phone. The request was for 2,000 attendees.

Challenges

SOLUTIONS 3tree was able to design a credential holder that had a window on each side that were different sizes to hold the VIP event credentials and the event tickets. Both of these windows had zippered pockets to keep the items secure and waterproof. The pocket in the middle was also large enough to hold a cell phone, extra event tickets and other items. The final product was very well received as we were able to meet all the necessary product requirements while also providing a cost effective item.

3tree was asked to design a custom credential holder that would work for all of the agency's clients that would be attending the Olympics while working within a set budget.

Benefits The credential holder fit each brand’s credentials.

We were able to work with our factory partners to leverage the volume and offer cost savings.