Is Your Brand Making A Positive Impression? “I was almost late for my interview because I couldn’t find the business location – there were no signs!” This was the experience communicated to me by someone who I had just met when I told them that I owned a custom sign manufacturing company. She did get the job she interviewed for, but her first impression of the company wasn’t a positive one due to their lack of signage Right or wrong, we create judgements based on first impressions. This natural instinct causes us to instantly form an opinion, which will either be confirmed or changed as we continue to interact This phenomenon occurs with every interaction a customer has with your business. Things such as a well-maintained parking lot with clearly painted road lines, and all signage being in good repair with no burnt-out lights, help to establish a positive impression about your business. 3Sixty Sign Solutions: 9017 24 Street, Edmonton, AB, T6P 1L2 https://www.3sixtysignsolutions.com/