Consistency Is Key: Building Signs For Franchises As a franchisor, signage is an element that needs to be at the forefront of your mind. Outdoor signs and building signs are often the first visual representation of your franchise that people see, and they invite people to interact with your business. In this post, we’ll provide five important points for franchises to consider with respect to implementing effective signage and the benefits that can be derived from having a consistent brand image across locations. It is important to note that both indoor signs and outdoor signs are equally important when it comes to creating a consistent brand message. Some new franchise owners may assume that outdoor signage is the only sign type that must be consistent, but consistent interior signs are also critical when it comes to ensuring that customers get a clear message about your products and services.
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