FACES_2025

FACES

WELCOME

EVERGREEN MEDIA

Welcome to the third issue of FACES of the Black Hills.

The response to last year’s edition was overwhelmingly positive, and we’ve heard from many across the region about how this magazine beautifully captures and celebrates the excellence that defines the Black Hills. It’s your feedback that inspires us to continue telling the remarkable stories of those who make this community exceptional.

FACES is unlike any other magazine in our region. In the world of publishing, what you’re reading is known as native advertising or sponsored content. This means we partner with local businesses and organizations to create stories that reflect their unique contributions to our community. While the featured businesses sponsor their content, we ensure that their stories are told authentically and with the same care and quality as any editorial piece. Each business or organization has chosen to share their story with you, helping to provide an inside look at how they are making an impact in the Black Hills.

We take great care in selecting those featured in FACES. Each business or organization represents an outstanding commitment to the community, and we are proud to showcase the best of the best.

To maintain this standard, we limit each category to one representative, ensuring that the stories you read in these pages reflect true excellence.

The Black Hills are full of incredible people, and in this 2025 edition, you’ll meet many who are working tirelessly to serve you and your families. Whether through innovation, community service or dedication to quality, these individuals and organizations are the heartbeat of our region.

Thank you for taking the time to discover the faces that help make the Black Hills an extraordinary place to live and work. We hope you enjoy reading this edition as much as we’ve enjoyed bringing it to life for you.

Rick DenHerder, Owner, Publisher | Evergreen Media

Pictured left to right: Erica Moreland, Dawn Kocina, Stephen Simpson, Kim Heidinger-Hughes, Rick DenHerder, John Edwards, Dolsee Davenport, Greg Geiger, Rainey Howell and Joe Simpson

329 Main Street, Suite 1

Rapid City, SD 57701

SECRETARY OF HOMELAND SECURITY

KRISTI NOEM

For Kristi Noem, words hold tremendous power. “The things that we say to each other matter,” she said. “We can either speak life into people, or our words can kill something in them.” This belief has shaped her life and leadership, and the former South Dakota governor has experienced this principle firsthand. In fact, she attributes much of her success to the impact of uplifting words that were spoken to her early in her life.

This life-long resident of South Dakota was born in Watertown and raised on her family’s ranch outside the city. Reflecting on the power of words, she wrote about her mother in the dedication of her book, “Not My First Rodeo”: “She spoke life into me and helped me understand how special I am to God. Her encouragement let me know I could do anything; her love told me I was already enough.”

These early moments of encouragement became a foundation upon which she would build a remarkable career in public service.

Kristi’s journey from ranch kid to national leader is a testament to this powerful form of encouragement. After serving in the South Dakota legislature, she became the state’s representative in

Congress and ultimately its governor. Each of these roles was made possible, in part, by the life-giving words of others who saw potential in her. But Krist’s story is only beginning.

In January of 2025, she was confirmed and later sworn in as the Secretary of Homeland Security. “When President Trump asked me,” Secretary Noem said, “I said yes because it is an opportunity for me to serve our nation — but also because it is an opportunity to make South Dakota safer.”

Secretary Noem’s life exemplifies the incredible impact of encouragement, resilience and the power of positive words. With a foundation built on love, faith and South Dakota grit, she is living proof that words can shape the future.

Her story challenges us all to consider the words we speak — to others and to ourselves — and how they can inspire greatness in those around us.

So, as you write the story of your life, take it from Secretary Kristi Noem: Speak life, because words have the power to create extraordinary stories in the lives of those around us.

MAYOR OF RAPID CITY

JASON SALAMUN

Since taking office in July 2023, Mayor Jason Salamun has expressed a deep sense of optimism for Rapid City’s future. Reflecting on his role, he quoted Plato: “A city is what it is because the citizens are who they are.” For Mayor Salamun, this underscores his belief that the strength of a city lies in its people, a perspective he has come to appreciate more with each passing day.

At the core of this strength, he believes, is the family unit — the foundation upon which a thriving community is built. “The health of a family equals the health of a community,” he said. “When families are strong, the community thrives, from public safety to overall wellbeing.” With this focus on families, Mayor Salamun is committed to guiding the city’s growth thoughtfully. “We want to be better before bigger,” he explained, emphasizing the importance of managing Rapid City’s growing population with care to ensure both current and future generations can flourish.

A key example of his forward-thinking approach is the longawaited Fire Station Number One project, which has been decades in the making. “This is the kind of long-term vision we need,” the mayor noted. “We’re laying the groundwork for a prosperous future, even if the results won’t be fully visible for years.”

Looking to the future, Mayor Salamun is particularly excited about 2025, a year he envisions as one full of action. “My word for 2025 is ‘bold,’” he stated. “I wasn’t elected to maintain the status quo; I was elected to make things better, to solve problems.” This forward momentum is driven by the belief that Rapid City’s best days are ahead — and he’s committed to leading it there.

At the heart of his leadership is a strong foundation of personal values. “I’m a Christian, a husband, a dad and a veteran,” he shared. These roles shape his approach to leadership, particularly in fostering transparency and building public trust. “It’s important for the community to know who I am and why I make the decisions I do,” he said, emphasizing his commitment to openness.

As Rapid City continues to grow, Mayor Salamun is clear about his vision: to build a community where families thrive, the next generation has ample opportunities and the city’s unique character is preserved. “We live in an amazing place, and I believe Rapid City represents the best of America,” he said. “That’s something I’m incredibly proud of, and I will continue to work every day to make it even better.”

For Mayor Salamun, leadership is a collective effort. “A leader is only as good as the team that’s with them,” he said, underscoring the value he places on his staff and leadership team. He strives to create an environment where they can excel, fostering a culture of collaboration and innovation. Cabinet and other strategic meetings focus on overcoming challenges and finding solutions, ensuring a proactive and optimistic approach to governance.

“Rapid City is poised for greatness,” Mayor Salamun affirmed. His vision for the city includes a strong emphasis on families, economic opportunity and public safety. “We’re going to be very intentional about how we move forward,” he said, highlighting the importance of strategic planning and thoughtful execution to achieve these goals.

Through it all, Mayor Salamun remains committed to open communication and transparency, believing that trust and collaboration are key to building a more inclusive community. His frequent interactions with residents, willingness to listen to diverse perspectives, and dedication to finding common ground are central to his leadership style. As Rapid City evolves, Mayor Salamun is excited about the journey ahead, working every day to create a stronger, more vibrant city for everyone.

Pictured: Jason Salamun

300 6th Street

Rapid City, SD 57701

mayorsoffice@rcgov.org

FIRST RESPONDERS

RAPID CITY FIRE AND POLICE DEPARTMENTS

As Rapid City continues to grow, two key figures in the community — Police Chief Don Hedrick and Fire Chief Jason Culberson — are leading the way in addressing the evolving challenges and opportunities of public safety, all while staying true to the heart of the city.

Both leaders consider recruiting and retaining top-tier personnel as integral to this task. “It starts with us leading the right way,” said Chief Hedrick. “We’ve made a concerted effort to recruit top talent, and we’ve been successful in bringing in excellent people.” Both chiefs have adopted modern, innovative recruitment strategies, reaching out to new pools of candidates and offering the support their teams need to thrive.

When it comes to their teams, both chiefs couldn’t be more proud of their people. “We have some of the best and brightest,” said Chief Culberson. “Our fire department includes individuals who are national leaders in their field — experts others look to for answers.”

Chief Hedrick shared similar sentiments and said, “I’d put our first responders up against anyone in the nation. We have an incredible team, top-of-the-line equipment, and, most importantly, the best community to live and work in.” He believes that the strength of the city’s public safety teams is directly tied to the deep-rooted sense of community that defines Rapid City. He also added that the strong camaraderie and mutual respect between the police and fire departments are key to maintaining this level of excellence. “The collaboration between our departments is second to none,” he said, “and when public safety is at risk, we come together as one.”

For both chiefs, their connection to the Black Hills goes beyond the scope of their work. It’s about being part of a community in one of the most beautiful and unique regions in the country. Chief Culberson reflected, “The Black Hills provide us with a special backdrop for everything we do.”

Chief Hedrick agreed, noting, “The people here are an essential part of how we do what we do. We see it daily in how the community comes together, especially in times of crisis. The people here genuinely care for each other, and that’s a part of what makes our work here incredibly rewarding.”

As Rapid City grows, it’s clear that the leadership of Don Hedrick and Jason Culberson is focused on maintaining the heart of the community. Their dedication to building strong, capable teams, supporting their staff, and embracing innovation ensures that public safety will continue to evolve alongside the city — all while preserving the values that make Rapid City such a beloved place to live.

Pictured left to right: Fire Chief Jason Culberson, Dexter and Police Chief Don Hedrick

Rapid City Fire Department

10 Main Street, Rapid City, SD 57701

rcgov.org/departments/fire-department

Rapid City Police Department

300 Kansas City Street, Suite 302, Rapid City, SD 57701

rcgov.org/departments/police-department

RESPONSIBLE MINING

COEUR WHARF

If it’s not grown, it’s mined. That’s an important fact to keep in mind when thinking about a mine like Coeur Wharf in Lead. Environmental Manager, Jasmine McCauley, offered this thought exercise to demonstrate the point: “Think about your morning routine: your phone wakes you up, you walk on tiled floors, use metal fixtures in the bathroom, make coffee, and drive your car — all of this relies on mining.” From the technology in our pockets to the cars we drive, most of the things we depend on are made possible through mining.

Mining in the U.S. is different from many places in the world. Mines like Wharf are required to meet rigorous standards in both safety and environmental responsibility. “We usually go above and beyond those regulations,” said Ken Nelson, Regional General Manager. “We all live here in the Black Hills. We all love the Black Hills. We play in the Black Hills. We drink the water in the Hills and we eat a lot of things that are coming out of the Hills. It’s our playground and we want to keep it that way.”

Land reclamation is a visible sign of Coeur Wharf’s commitment to the Black Hills. “And we’re not looking at just five years or ten

years; we’re looking out at the 20 or 30 year mark and asking ourselves, what’s going to be needed here,” said Shelly Rose, HR and Community Relations Manager at Coeur Wharf. Shelly went on to point out that Coeur Wharf’s commitment to environmental excellence also looks to the past. “There are historical impacts on the environment that we’re working to clean up. We’re investing the funds into that even though it’s not something we created; it’s on our property, and we want to do the right thing.”

Doing the right thing — that’s the approach at Coeur Wharf. From environmental practices, safety standards and being an outstanding member of the community, the team at Coeur Wharf is passionate about the Black Hills — because they live here, too.

left to right: Shelly Rose, Jasmine McCauley, Leon Merkel, Brynn Crotteau, Alex Dickman, Blair Street, Emma Thompson

10928 Wharf Road

Lead, SD 57754

coeur.com/operations/mines/wharf-south-dakota

Pictured

CHILDREN’S INPATIENT & PEDIATRICS

MONUMENT HEALTH

What does expanded children’s health care in the Black Hills really mean? Just ask Kyle Lemley, M.D.

As Monument Health’s Pediatric Intensivist, he knows better than anyone what world-class facilities and providers can mean for our local kids.

“We are now capable of keeping sicker kids here locally in Rapid City,” Dr. Lemley said. “So now, if you require specialized equipment or medicine or whatever you may need in the ICU, we can do that here locally and not have to transfer people out.” Monument Health specializes in caring for kids, from the usual bumps and bruises to complex challenges like diabetes and neurological issues.

Pediatricians and family medicine providers throughout Monument Health offer preventive care services such as well-child visits and immunizations, as well as care for a wide range of illnesses and chronic health conditions. With pediatric specialists across many departments, Monument Health can provide your child the support they need if specialized care is required.

That includes service in Spearfish, where two new physicians as well as two advanced practice providers work alongside Tara Ulmer, M.D.

Dr. Ulmer has been practicing general pediatrics in Spearfish since 2013 and is excited to expand the Spearfish team. “We always say in pediatrics that children are not young adults,” Dr. Ulmer said. “They are their own type of patient and they have their own issues that need attention and care. I’m excited about the services our growing team provides and the impact we make on local children and their families.”

Top photo: Spearfish

Bottom photo: Rapid City 353 Fairmont Boulevard, Rapid City, SD 57701 1445 North Avenue, Spearfish, SD 57783 monument.health/pediatrics

MIDCO TELECOMMUNICATIONS

If you’re a Midco customer, you’re likely familiar with the company’s reputation for providing the latest and fastest technologies, along with industry-leading customer service. However, there are other aspects of Midco’s story that might surprise you.

Founded in 1931 as the Welworth Theater Company in Minneapolis, Minn., Midco has a long, rich history that traces its evolution from a small local business to a telecommunications leader. But it’s not just about the past — Midco is deeply invested in the future of the region. The company’s commitment to delivering cutting-edge technology to local communities shows how much it cares about regional growth. “We get to be at the forefront of a lot of exciting change,” said Jim Bertocchi, Field Service Manager. “We’re trailblazers for a lot of the newest technology.”

Midco also gives back through the Midco Foundation, which annually supports local nonprofits. “A lot of people probably don’t realize how much we contribute,” said Andi Smith, Regional Sales Manager for the western Dakotas. “It’s exciting to be part of a company that invests in the communities we serve.”

Equally important is Midco’s focus on its people. “When you work hard, you get rewarded for it,” said Joshua Cooper, Customer Experience Manager. “That’s why I’m here, and it’s what I love to share with new hires.” This commitment to employee growth and development helps make Midco a place where employees thrive and customers are able to enjoy industry-leading service and expertise.

From its historical roots to its modern-day innovations, Midco is more than just a telecommunications company — it’s a dedicated partner in building a stronger, more connected region.

In 2024, the company announced that it would be one of the first providers to bring multi-gig speeds to all eligible homes and businesses in their service area. Customers can now select 1.25 or 2 gig download speeds with increased upload speeds, allowing them to future-proof their connection for whatever might come next.

Pictured left to right: Joshua Cooper, Andi Smith and Jim Bertocchi

1335 Eglin Street, Suite 100 Rapid City, SD 57701 Midco.com

MEDICAL AESTHETICS

LIVEWELL MEDICAL AESTHETICS

LiveWell Medical Aesthetics is redefining the aging experience by helping patients feel more joyful and confident in their own skin. “We’re not trying to change what people look like,” said Courtney Vesely, owner and CEO of LiveWell. “We’re just giving them back their spark and zest for life.”

The dedicated LiveWell team takes pride in making skincare treatments understandable and accessible, working closely with patients to achieve their goals. To further this mission, LiveWell has expanded its team and services, adding new providers and participating in advanced training opportunities.

Christa McCormick, RN, BSN, who has been with LiveWell for over three years, provides expert care with injectables, regenerative treatments, and Sofwave for skin tightening. Her extensive training includes cadaver courses and advanced training alongside Courtney. Recently, Christa and Courtney attended an international course on safety and complications management in London, learning with practitioners from around the world.

The addition of new providers has expanded availability and options for patients. Marie Patton, CNP, specializes in laser

treatments using LiveWell’s newly acquired Aerolase Era and Aerolase Neo lasers, which offer safe, effective treatments for a range of skin concerns — from acne and rosacea to skin resurfacing and rejuvenation — with minimal downtime. Inclusivity was a priority in selecting these lasers, which are safe for all skin types and tones.

Meghan Barajas, a licensed esthetician, is passionate about helping patients achieve healthy, radiant skin through holistic treatment. She creates tailored skincare plans that incorporate lifestyle insights, a personalized approach benefiting both adults and teenagers as they build a foundation for lifelong skin health.

With expanded expertise, LiveWell is ready to help even more patients feel empowered. “Seeing patients afterward and witnessing the confidence they exude—that’s why we’re here,” shared Courtney.

Pictured left to right: Christa McCormick, RN, BSN; Courtney Vesely, CNP, MSN, RN, BSN; Marie Patton, CNP, MSN, RN, BSN; Meghan Barajas, LE

811 Columbus Street Rapid City, SD 57701 livewell605.com

WOMEN’S HEALTH

INTEGRATED WOMEN’S HEALTH

With 30 years of experience in women’s health, Michele Plooster, CNP, MSN, RN, BSN, has built a career devoted to improving the health and lives of women through comprehensive, individualized care. Her passion for women’s health shines in her ability to provide professional, private care that addresses the full spectrum of women’s health needs — from puberty through menopause. Michele offers a wide range of services, including gynecology, primary care, hormone replacement therapy, weight loss and medical aesthetics. Michele’s approach is holistic — physical, preventative, and emotional health — to develop integrated, personalized care plans to help women with their wellness journey. Her patient-centered philosophy is reflected in the time she dedicates to every patient. Michele’s concierge care model allows for thorough history reviews and ample opportunity to address her patient’s concerns. “I love taking the time to get to know my patients, understand their needs, and develop a comprehensive plan of care tailored just for them,” Michele said. Education and counseling are central to Michele’s practice.

She ensures patients are fully informed about treatment options, lifestyle changes, and available resources, empowering them to make the best decisions for their health. “Helping women of all ages achieve their optimal level of wellness is my goal,” she explained.

Working closely with her nurse, Kim, the duo creates a welcoming and supportive environment for patients. Whether helping women navigate complex health transitions or enhancing their confidence through cosmetic procedures, Michele is committed to improving outcomes and the way women live their lives, one patient at a time.

Pictured left to right: Michele Plooster and Kim Reagan 1621 Sheridan Lake Road, Suite B Rapid City, SD 57702

STEAKHOUSE

DAKOTAH STEAKHOUSE

From its inception, Dakotah Steakhouse has always believed that dining should be a social occasion — a time when friends, family and coworkers can enjoy great conversation over a great meal. This steakhouse was acquired by WR Hospitality in 2022 and was a fantastic addition to this hospitality company’s portfolio. Dakotah Steakhouse prides itself in supporting local artisans and staying connected to the Black Hills community. At a time when the area is growing and expanding, Dakotah Steakhouse is striving to keep the flavor of the region alive.

Inspired by the history of the area, both the aesthetics of the building and the diversity of the menu are true to its local roots — something no nation-wide franchise can duplicate. “Everything that was selected to be in here works to portray the western South Dakota way of life — the place where the prairie meets the hills,” said Regional Manager, Nate Stiefvater. “We’re extremely thankful for Rapid City, for people bringing their family and friends here for special events and celebrating with us throughout the last decade and a half. It’s been a pleasure to serve the city.” General Manager, Kayla Myrick, pointed out that, “We’ve gotten

quite a few different awards for our steaks; all of our cooks and our prep people take great pride in serving the best, freshest food.”

Certainly, there are other steakhouses out there, but none like Dakotah Steakhouse. From the first design to the actual construction, this special restaurant has focused on creating a balance between upscale dining and a casual atmosphere — crafting a chic steakhouse where the kids are welcome too. The rest is easy — buy the very best meat possible and prepare it correctly.

Pictured left to right: Nate Stiefvater and Kayla Myrick

1325 North Elk Vale Road

Rapid City, SD 57703 dakotahsteakhouserc.com

PLUMBING

MAYER PLUMBING

Mayer Plumbing has been a cornerstone of the Custer community since its founding by the Mayer family in 1974. What began as a small, locally owned business has grown into a trusted name in the Black Hills region, renowned for professionalism, expertise and an unwavering commitment to customer service.

Now under the ownership of Philip and Shelley Bader, Mayer Plumbing continues to thrive. The Baders took over the business three years ago, ensuring the legacy of local ownership remained intact. Philip, with a background in plumbing, and Shelley, who shares his passion for maintaining a family-run business, found the opportunity through a mutual connection. “They wanted to keep it a small, family-owned local business, and we just feel so blessed that they chose us to take on their namesake and make it our own,” Shelley shared, reflecting on the seamless transition from the Mayer brothers.

One of Mayer Plumbing’s standout qualities is its extensive knowledge of the area. The team’s familiarity with Custer’s homes and infrastructure, some dating back to the 1970s, is a unique

advantage. “People are amazed when they call us, and I know exactly where to go because I’ve been in their home before,” Philip explained.

Beyond providing plumbing services, Mayer Plumbing is committed to community enrichment. “We get complimented on the fact that we’re hiring locally and training up our team,” Philip said. “They’re established people here in town who want more local jobs, and we’re giving them not just a job but a career and a skill.”

This dedication to fostering local talent, delivering exceptional service, and embracing new technologies, Mayer Plumbing continues to stand out as a vital part of the Custer community.

Pictured left to right: Shelley and Philip Bader 12111 US-16

Custer, SD 57730

OPTOMETRIST

Dr. Antwan Randolph, owner of Eye Love Spearfish, opened his practice in 2021 with a vision: to provide both comprehensive eye care and expanded services — including vision therapy — to the Black Hills community. This dedication to excellence hasn’t gone unnoticed — in 2023, Eye Love Spearfish earned an honorable mention as one of America’s Finest Optical Retailers in an international competition.

Vision therapy, which Dr. Randolph likens to physical therapy for the eyes and brain, is a key service of his practice. Through customized exercises tailored to each individual’s needs, this therapy helps clients address issues like eye tracking, focusing and coordination.

“Helping clients develop vision skills they didn’t know they had is what drives me,” Dr. Randolph said. “I love that I can make a difference in how they see and interact with the world.” He also has a special interest in sports vision, recognizing the critical role that visual skills play in athletic performance.

Additionally, Dr. Randolph is one of the few providers in the country to offer Neurolens, a system that helps diagnose and treat conditions like migraines and neck stiffness caused by misalignment of the eyes. And of course, clients at Eye Love Spearfish can also rely on this clinic for more typical eye care services, like annual exams, glaucoma screenings and advanced ocular disease detection. Eye Love Spearfish also sets itself apart with a curated selection of independent eyewear brands, allowing patients to express their unique style with frames that aren’t commonly found in the area.

“Clients can expect a thorough, holistic exam, and a fun atmosphere,” Dr. Randolph said. “When you walk into Eye Love Spearfish, you’ll see the staff in scrubs and Jordans — we want clients to feel comfortable and at home during their visit.” With its innovative approach, advanced technologies and personalized care, Eye Love Spearfish is your standout choice for eye care in the Black Hills.

Pictured: Antwan Randolph, OD 2549 Yukon Place, Suite 7 Spearfish, SD 57783 eyelovespearfish.com

UNIFORM AND LINEN SUPPLY

SERVALL

Servall, a fifth-generation family business specializing in commercial linens, uniforms and more, has become a cornerstone of Rapid City, the Black Hills and beyond.

With a deep-rooted commitment to quality, service and community involvement, the company is led by Brad Dudley and his son Chase. Together, they embody the values of a familyowned business that places people — customers, employees and the community — at the heart of everything they do.

The company’s legacy began in 1916, when Brad’s greatgrandfather launched a laundry business that served local families in Norfolk, Nebraska. His son, Brad’s grandfather, was a World War II veteran who earned the respect of military leaders, including U.S. Army Chief of Staff, General George Marshall, for his outstanding laundry services.

After his service, he returned to civilian life and rejoined the family business, opening a second location in Rapid City in 1937, where he began offering uniform and linen rentals. Through five generations, the business has expanded and evolved, but exceptional service has always remained the defining characteristic of Servall’s identity.

At the core of Servall’s heart of service is its unwavering focus on meeting the unique needs of each of its customers. Offering a broad range of services, from industrial laundry and flameresistant garments to customized linens, floor mats, restroom supplies and much more, Servall tailors its solutions to each client’s specific needs. Whether serving a local restaurant or a large industrial client, the company ensures the highest quality and unparalleled service. “We want to take care of our customers for years, not just days,” said Brad, emphasizing the importance of nurturing long-term relationships over short-term gains.

Commitment to people — both inside and outside the walls

of the company — is also what distinguishes Servall. This philosophy extends to its employees, many of whom have been with the company for decades. “When our team feels valued, they go above and beyond,” said Chase, underscoring the importance of fostering a supportive culture.

Servall also actively values people through its ongoing support of local organizations. From the YMCA to Youth and Family Services to the Humane Society, and more, Servall believes in reinvesting in the communities it serves. “The places where we live and work are important to us,” Brad explained. “We want to see them thrive.” The Dudleys are also committed to stewarding the natural resources of the Black Hills community. This includes investing in green technologies and sustainability initiatives.

Looking toward the future, Chase is increasingly taking on a more prominent leadership role, and is focused on continuing the family tradition of exceptional service that has defined Servall for over 100 years. “I couldn’t imagine driving by one day and not seeing the Servall name on the front of the building,” Chase shared. “It’s more than just a business — it’s part of our identity, and we want to keep it going for future generations.”

With its deep-rooted commitment to quality, service and community, Servall is well-positioned to continue its legacy.

The Dudleys remain steadfast in their mission to make a positive, lasting impact on their customers, employees and the community, ensuring that the Servall name will be synonymous with trust and excellence for generations to come.

312 Main Street Rapid City, SD 57701 servall.net

Pictured left to right: Westin, Chase and Brad Dudley

PERSONALIZED MEDICINE

MOSAIC MEDICINE

Dr. Alexia Gillen is redefining healthcare in Rapid City with her innovative clinic, Mosaic Medicine. Combining her extensive background in family medicine with certifications in lifestyle, functional and anti-aging medicine, Dr. Gillen offers a patient-centered approach.

After a successful career in traditional primary care, Dr. Gillen left the corporate medicine model to pursue a more holistic, individualized way of practicing. “I wanted to create a space where patients could receive the time, care and support they need to truly heal,” Dr. Gillen explained. At Mosaic Medicine, patients benefit from long visits and a collaborative team approach. Whether they’re managing chronic conditions, navigating midlife changes or seeking preventive care, patients receive a tailored plan that integrates both traditional and complementary therapies.

The practice’s primary focus is on midlife health, offering services for weight management, hormone balancing, stress reduction and overall wellness. “We meet patients where they are,” Dr. Gillen said. “If someone needs a medication or specialist referral, I’m the first to suggest it. But if they’re ready for a more holistic approach, I’m here

to guide them through that journey as well.”

Mosaic Medicine’s team includes a nurse practitioner, a dietitian and a certified health coach, all working together to provide comprehensive care. Dr. Gillen also offers natural aesthetics, focusing on skincare that stimulates the body’s own healing processes.

With Dr. Gillen and her dedicated team, patients are empowered to take control of their health journey.

Mosaic Medicine’s approach is a reminder that healthcare is about cultivating a community where individuals can thrive, not just survive.

For those seeking a deeper connection to their health, Dr. Gillen’s practice can provide a path forward.

Pictured: Dr. Alexia Gillen

2800 Jackson Boulevard, Suite 2 Rapid City, SD 57702 mymosaicmedicine.com

SPECIALITY RETAIL: SPORTING GOODS

SCHEELS

At Scheels in Rapid City, gratitude is at the core of everything they do. JC Joyce, the Store Leader, is deeply appreciative of the Black Hills community that has supported the store since its opening. “A healthy community is good for everyone,” JC said, emphasizing the store’s belief that community strength directly influences their success. The team is motivated not by recognition, but by a genuine desire to give back.

This commitment to community goes beyond just talk — it’s woven into the store’s culture. From volunteering with local nonprofits to supporting youth sports and participating in the United Way, Scheels encourages employees to actively engage in the Black Hills community.

Scheels is also a place of personal growth; JC learned this fact firsthand. She started with the company in Lincoln, Nebraska, as a part-time college student. “I never planned on staying,” she admitted. But the mentorship she received and sense of ownership she felt at Scheels changed her trajectory. This culture of ownership is central to Scheels' success.

Every full-time employee and anyone who has worked over 1,000 hours becomes an owner of the company. “We teach people to think like owners because, well, they are,” JC said. This unique ownership structure fosters a deep sense of accountability and pride, motivating employees to deliver an exceptional experience for every customer.

At its heart, Scheels is about empowering people — both its team and the community. By building a culture of service and ownership, Scheels is creating a lasting positive impact in the Black Hills, investing in the future for its employees and the community they call home.

Pictured, back row, left to right: David Woidt, Matt Harrelson, Travis Shepardson, Andrea Chayka, Luke Jastorff, Shane O’Brien, Brad Simmons, Greg Bruce

Front row, left to right: Zac Soetmelk, Matt Hockley, Jackie Hockley, Sierra Goergen, Salena Osieczonek, JC Joyce, Ben Mueller, Toby Lehi, Terry Mayer

1225 Eglin Street

Rapid City, SD 57701 scheels.com

SPA AND LEISURE

WATERTREE

There probably isn’t a single secret to success when it comes to running a small business. But when considering the success of a longstanding local business like WaterTree, the idea of strong roots come to mind.

For over 85 years, WaterTree has been a fixture of customer service and excellence in water and wellness in the Black Hills. Specializing in hot tubs, saunas and a complete offering of water treatment products which includes water softeners, reverse osmosis systems, water and salt delivery, and a wide range of problem water solutions, it is easy to recognize the company’s true line of business which is improving the health and wellness of its customers. This locally-owned company, now led by Becky and Kirk Jenkins and Aaron Nease, has a rich, multi-generational history, deeply rooted in service and a desire to make life better for its customers.

The story of WaterTree begins in 1939, originally opening its doors as a Culligan dealership. When Becky’s grandfather returned home from World War II he made a life-changing decision that would result in the family moving to the Black Hills. “My grandpa got back from World War II and worked for a Culligan dealership in Illinois,” Becky recounted. “He had the opportunity to either go to California to open a dealership, or come here to Rapid City and take this one over. He was born and raised in California, but didn’t want to raise his family there, so he came here instead. That’s how we got started.”

Becky’s grandfather’s decision to settle in Rapid City began a legacy that would span generations. In 1956, the water treatment company expanded its offering to include swimming pools, and by the late 1970s, hot tubs also became a key part of the business. This portion of the business is what the community knows as The Pool & Spa Center. In 2006, the company rebranded its water treatment and drinking water services to WaterTree. After nearly 20 years of both WaterTree and The Pool & Spa Center logos being on each building, the company is now in the process of rebranding its entire offering under the WaterTree brand — with a

logo lovingly designed by Becky and the biblically-inspired name chosen by Becky’s father.

The decision to rebrand was about more than just a fresh look — the colors, the logo, the name — all reflect the company’s evolving focus on wellness. “We wanted a name that reflected what we were doing and how people were starting to view the products we offer,” explained Kirk. “Hot tubs, saunas, drinking water and even water softeners — these aren’t just leisure products anymore. They are wellness products. People have started realizing that this is about taking care of yourself.”

Aaron agreed, “In the early years, people thought of products like hot tubs as fun in the sun, but over the past decade we have seen a significant shift in consumers recognizing the wellness benefits of the products we offer.”

While WaterTree is undoubtedly driven by its impressive selection of products and its commitment to wellness, it’s the company culture that truly sets it apart. When asked what makes WaterTree such a special place to work, Becky, Kirk and Aaron all emphasized the importance of their team. “We get so many compliments from people about their experience with our team. It’s not something we force, it’s just who we are,” Kirk shared. “We’re not perfect, but we always try to do right by people. That’s been a hallmark of this business from the beginning.”

And all three leaders described how WaterTree is a workplace where employees are able to grow and thrive; a place where employees are able to find not just a job, but a fulfilling career.

The roots of this business clearly run deep — growing out of a commitment to improving customer’s lives and a legacy that spans generations. WaterTree is poised to continue to enrich lives and create a supportive, positive environment for both customers and employees. It’s a place where legacy meets service — and where people come first.

Pictured, inset, left to right: Aaron Nease, Becky Jenkins and Kirk Jenkins

2447 West Main Street Rapid City, SD 57702

3355 East Colorado Boulevard Spearfish, SD 57783 mywatertree.com

JEWELRY

SOUTHWEST JEWELRY & GIFTS

At Southwest Jewelry and Gifts, art, culture and geology come together to create a truly unique shopping experience. Owner Elsa Clodfelter brings over 40 years of expertise in the jewelry business to her downtown Rapid City store. “Elsa hand-picks everything in the store,” said Kathy Holland, Elsa’s assistant. “Her goal is to bring the beauty of the Southwest to Rapid City.”

The store, which opened in 2024, is quickly becoming known for its curated selection of Indigenous jewelry, turquoise, crystals and other beautiful treasures. “People are always impressed with the quality of the pieces,” Kathy added. “And they like the prices, too.”

Since opening, Elsa and her team have been embraced by the Rapid City community. “We’ve had a great response,” Kathy said. “People hear about us, stop in, and are impressed by what they see. It’s been wonderful to see customers check us out and then come back again and again.” Whether you’re interested in crystals, minerals or Indigenous jewelry — including pieces crafted by local artisans, Southwest Jewelry is the shopping destination you’ve been searching for.

But it’s not just the stunning necklaces, earrings, decor or other beautiful items that sets Southwest Jewelry apart. The shop prides itself on providing a warm and welcoming atmosphere where customers can enjoy a relaxed and informative shopping experience. “We always greet our customers personally; we always make sure everyone feels welcome,” Kathy shared. “We even educate our customers about all the different varieties of turquoise.” It’s this combination of gorgeous, hand-picked treasures and thoughtful service that makes Southwest Jewelry a must-visit destination in downtown Rapid City.

Pictured: Kathy Holland

611 Main Street Rapid City, SD 57701 southwestjewelryandgiftsllc.com

MENTAL HEALTH

OPTIMUM MENTAL HEALTH PROFESSIONALS

Mental health is deeply unique, and there’s no universal approach that is optimal for everyone. These oneof-a-kind, individual experiences are what fuels the passion of Laura Schirber, DNP, and Kim Oberloh, DNP, the psychiatric nurse practitioners behind Optimum Mental Health Professionals in Rapid City. “Everyone’s so different,” Laura explained. “No two patients are the same.” Crafting an individualized plan for each of their patients is central to their approach in diagnosis and treatment. For Laura and Kim, the work is never monotonous. “I love seeing the changes in people’s lives,” Laura shared. “Helping them get healthier — both in mind and body — is incredibly rewarding.”

With backgrounds in both family medicine and mental health care, Kim and Laura specialize in diagnosing and treating a range of conditions including ADHD, depression, anxiety, bipolar disorder, OCD, PTSD, insomnia and more. Patients of Optimum Mental Health are treated in a holistic way, considering both the mind and body. The entirety of each patient is considered, recognizing how mental health struggles can affect all areas of life. “When conditions

interfere with work, social life, or sleep, it impacts relationships,” Kim said. “That’s when we encourage people to reach out.”

The team at Optimum takes a compassionate and flexible approach, meeting patients where they are in their journey. Office manager, Michelle Beaudoin, noted, “Laura and Kim don’t impose unrealistic expectations. They’re willing to work with patients, offering alternatives if someone isn’t ready for medication.”

Optimum is dedicated to serving clients of all ages, from children to adults, offering a holistic path to improved wellness. Kim and Laura’s commitment to their patients’ well-being ensures they receive personalized, comprehensive care tailored to their individual needs.

Pictured left to right: Laura Schirber, Michelle Beaudoin and Kimberly Oberloh 804 West Boulevard Rapid City, SD 57701 optimummhp.com

An agreement between Chief Henry Standing Bear and Korczak Ziolkowski launched a Dream that is unlike anything ever seen.

In 1939, Chief Standing Bear asked Korczak to use his talents as a sculptor to send a message to the world: that the Indigenous people of North America are heroic and their culture, heritage and living tradition are worthy to be preserved and protected. These two men worked together to fulfill that Dream. The centerpiece of this message is a monumental Mountain Carving that Chief Standing Bear, along with other tribal leaders, determined would depict renowned Lakota warrior Crazy Horse. They chose this Lakota luminary as the subject of the Memorial because he represents the courageous and beautiful spirit of the North American Indian.

The Mountain Carving depicting Crazy Horse — the largest Carving in the world once complete — makes a bold statement on being a human. But the Dream isn’t just confined to the Mountain; as profound as the carving is, the Dream of Crazy Horse Memorial ®

Angel Lee is the Director of The Indian University of North America is Cheyenne River Lakota and joined the University team during the 2023 7TH GEN.® Summer Program. She is honored to lead the University team and contribute to both the mission of The Indian University of North America and the Dream of Crazy Horse Memorial

Angel explained how the Dream has grown for over 75 years: “When Chief Henry Standing Bear and Korczak Ziolkowski started, a part of the Dream was a humanitarian mission of protecting and preserving the culture, tradition and living heritage of North American Indians through the Indian Museum of North America centered around education and was to build a medical facility or something in the healthcare realm. Our new Wichozani program really does help fulfill that part of the original mission of having a program in Indigenous health and wellness.”

The Wichozani program is a partnership between Black Hills State University and The Indian University of North America®. This 12 credit program will focus on Indigenous health and wellness education courses and will promote cultural sensitivity, enhance understanding of traditional healing practices, and address the unique health challenges faced by Indigenous communities. Graduates may find opportunities in healthcare, public health, community organizations and government agencies focused on improving Indigenous health outcomes.

For Angel, it’s witnessing the success of the students and graduates of The Indian University of North America® that truly motivates her. “Being able to hear the stories of not only past cohorts but also the current cohorts on how the program has really impacted them is inspirational. Some of our students are getting their PhDs, and they’ve contacted us to let us know that they attribute some of their success to their time with the University.”

Angel and her team at The Indian University of North American ® are proud of the past and are excited for the future. The Dream of Crazy Horse Memorial ® is a profound story of culture, art, education and humanitarianism. And this ongoing story is one that is changing the lives of a growing number of people in countless ways.

Pictured: Angel Lee 12151 Avenue of the Chiefs Crazy Horse, SD 57730 crazyhorsememorial.org

NATIVE AMERICAN EDUCATION AND CULTURE

FINANCIAL ADVISORS

EDWARD JONES

We’re Matt and Greg Ketel, a father-son team at Edward Jones, and we’re passionate about helping people in our community reach their financial goals.

I (Greg) found my true calling as a financial advisor after a career in production management. After earning my MBA and joining Edward Jones in 2014, I’ve had the privilege of helping clients navigate the world of investing. The work ethic I developed living in the Black Hills and growing up around family businesses has been invaluable in my role today.

Matt, my son, joined Edward Jones in 2022 after earning his degree in mining engineering from South Dakota School of Mines in 2013. His years working in Arizona’s copper mines has given him a practical, results-driven approach that serves him well as a financial advisor.

Matt and I are especially proud of our recent achievements: I earned my CERTIFIED FINANCIAL PLANNER® certification this year and Matt is a candidate for CFP® certification and will achieve full certification in 2025. According to our region leader, we became the first father-son duo in Edward Jones history to pass the CERTIFIED FINANCIAL PLANNER® exam on the same day.

We’re also blessed to be supported by Jamie Dubbelde, our Senior Branch Office Administrator, who has been with us since 2016. Jamie’s dedication to exceptional service and her ability to manage the day-to-day operations of our office ensures that we can focus on what matters most — our clients.

When we’re not serving our clients, we love spending time outdoors in the Black Hills with our families. Matt enjoys boating, fishing and cooking on his smoker, and I’m always up for a run or a hike through the Hills.

At Edward Jones, we focus on building relationships and understanding each client’s unique needs. If you’re ready to take the next step in your financial journey, we’d love to sit down and talk about how we can help.

740 Sheridan Lake Road, Suite C Rapid City, SD 57702

(605) 342-0037

Member: SIPC

Pictured left to right: Greg Ketel, Jamie Dubbelde and Matt Ketel

MONUMENT HEALTH

Many people struggle to lose weight and keep it off. If your weight is starting to affect your health and your way of life, and you’ve tried other weight loss methods without success, it may be time to consider weightloss or bariatric surgery.

The Monument Health Weight Management team understands that losing weight is difficult. With an experienced team of medical, surgical, neuropsychological and nutrition professionals, this group is here to help you achieve your goals with education and guidance every step of the way.

“We’re really proud of our new clinic in Rapid City which is a truly multidisciplinary clinic with not only surgery, but also dedicated registered dieticians, an obesity medicine physician, an obesity psychiatrist, and integration into our Orthopedic facility with physical therapy and dedicated trainers,”

David Fromm, M.D., General Surgeon at Monument Health in Rapid City, said. “We take our patients through the entire journey. Bariatric surgery really becomes a lifechanging event.”

The Monument Health Weight Management team works with you individually to develop a program specifically tailored for you — with lifestyle changes as well as medical and surgical options.

“It’s a process beforehand where the team evaluates numerous factors,” said Andrew VanOsdol, M.D., General Surgeon at Monument Health in Spearfish. “We’ll identify problems with things like acid reflux or hernias, look for anything that needs to be taken care of before the surgery or to determine what kind of surgery, if any, is best in each case. Patients see a dietician and talk about medication before surgery.”

Pictured, top photo: Spearfish

Bottom photo: Rapid City 353 Fairmont Boulevard Rapid City, SD 57701 1445 North Avenue Spearfish, SD 57783

monument.health/bariatrics

SPORTS MEDICINE

MONUMENT HEALTH

It’s no stretch to say that the Black Hills community is an active one. The endless outdoor exercise options as well as passionate fan bases for numerous sporting activities means there is no shortage of teams, games and tournaments throughout the Hills. Where you’ll find the most exciting sports action, you’ll likely find Monument Health Orthopedics and Sports Medicine caregivers, providing expert medical assistance to the region’s athletes.

“Our primary mission with sports medicine is to be an excellent, comprehensive provider in our community,” said Shawn Mechling, lead athletic trainer with Monument Health Orthopedics and Sports Medicine. “Sports is such a big part of the local culture here, and it’s very gratifying to be able to play the role we do for local athletes.”

The presence of caregivers in schools during games, practices and training is a service that Monument Health provides at no charge to its partner school districts and universities. Caregivers on the Sports Medicine Team are responsible for establishing and maintaining the performance programs for the athletes of these schools. Trainers establish programs with three major goals in mind: improving athletic performance, reducing athletic injuries and teaching lifelong fitness and movement skills.

“We provide services to 10 area high schools and 3 area universities. We cover large scale rodeos like the Black Hills Roundup, Days of ’76 Rodeo, and Rodeo Rapid City,” said Mechling. “One of the best things about living and working in the Black Hills is being part of such a sports-centric community, and serving these area athletes while watching them perform and develop.”

The life of an athlete has its uncertainties — wins and losses, injury and recovery. In the Black Hills area, athletes can always count on the caregivers of the Monument Health Sports Medicine Team. Whether that means working with athletes during training to reduce the possibility of injury, on the sidelines during a game or recovery post-injury, Monument Health Sports Medicine is a constant in the lives of athletes in the Black Hills.

Pictured: Southern Hills Athletic Trainers (Left) and Northern Hills Athletic Trainers (Right)

1635 Caregiver Circle, Rapid City, SD 57702

2479 East Colorado Boulevard, Spearfish, SD 57783

620 W Four-J Court, Gillette, WY 82716

monument.health/sportsmedicine

DAY SPA & CRYOTHERAPY

THE BODY SPA & CRYOTHERAPY

Stepping through the doors of The Body Spa & Cryotherapy, you are immediately embraced by a sense of calm and compassion. This is more than a spa — it’s a sanctuary where individuals find relief, healing and hope. Every member of this team shares a singular purpose: to address the interconnected needs of mental and physical pain through innovative therapies and heartfelt support.

For founder Tara Mechaley, this mission is deeply personal. As a suicide survivor, her journey of resilience became the foundation for creating a space where others could find solace and renewal. “Healing isn’t just about relieving pain,” Tara explained. “It’s about restoring balance and helping people feel seen and supported.”

The Body Spa began in 2012 as a vision to transform wellness in the Black Hills. In 2018, Tara introduced Whole Body Cryotherapy to western South Dakota, making it the first spa in the region to offer this therapy. Today, as the longest-running cryo spa in South Dakota, the Body Spa has become a leader in advanced pain management and recovery therapies.

At The Body Spa & Cryotherapy, every service is thoughtfully designed to nurture the whole person. From massage therapy to relieve

pain and tension, to Whole Body and Targeted Cryo, infrared sauna, and red light therapies that promote deep recovery, each treatment is tailored to individual needs. The skin care services available here can also rejuvenate and restore confidence.

The dedication of Tara and her team has earned The Body Spa accolades, including Best Day Spa and Best Massage Therapist(s) in Best of the Black Hills. These honors reflect not just excellence in services but a heart-centered mission: ensuring every client feels valued and cared for.

Tara and her team extend their impact far beyond the spa’s walls. Through volunteer initiatives and outreach programs, they proudly support veterans, first responders, individuals in need, and local organizations. “When we help one person heal, that healing touches their families, friends and the community as a whole,” Tara said.

The Body Spa & Cryotherapy is more than a wellness destination — it’s where physical pain meets emotional healing.

405 Sturgis Street Rapid City, SD 57702 thebodyspaonline.com

Pictured: Tara Mechaley

Photo credit: Erica Lane Photography

SPECIALTY RETAIL: GIFTS & MORE

FOUND BY WEATHERED VANE

Walking through the doors of Found by weathered vane, you’re immediately welcomed by an experience that feels both nostalgic and refreshing. Calling it “retail therapy” only scratches the surface. From the warm atmosphere to the inviting scents, every detail has been thoughtfully crafted by Marlow and Janet Scherbenske over the past 25 years. Their dedication shines through in every curated item and personal touch.

Found offers a broad selection of women’s apparel, accessories, home decor, gourmet foods, kitchenware and much more. But it’s not just a store — it’s an experience, crafted by a passionate team and sustained by the unwavering support of the community. “We’re deeply grateful for the relationships and support we’ve built over the years,” Marlow shared.

Located in the revitalized Baken Park Shopping Center, Found brings back the charm of old-school shopping, where customers seek more than just a purchase — they’re after a memorable experience in a place where they feel valued and welcome. Janet and Marlow attend multiple national markets each year

to stay ahead of the latest trends and fashions. Janet added, “We enjoy meeting vendors in person and gaining firsthand knowledge about their products and how they can be used. We take great joy in seeking out new items and adding them to our product mix.”

Whether you’re shopping for a loved one, a friend, or even yourself, Found has something special for everyone. With a focus on quality products and authentic customer service, Marlow and Janet have built their business on a foundation of exceptional care and meaningful connections. Found by weathered vane stands as a testament to enduring relationships and the power of community.

719 Mountain View Road

Rapid City, SD 57702

Pictured left to right: Janet and Marlow Scherbenske

ELDER LAW AND ESTATE PLANNING

Jennifer Tomac’s original plan was to become a teacher. Growing up in Rapid City, she had always envisioned herself in the classroom. “Since the age of 8, I planned to go into teaching,” she said. But everything changed during her sophomore year of college. An attorney from Spearfish came to speak to her psychology class, and after listening to him for just 45 minutes, Jennifer had an epiphany: her calling is in law. “I realized I was on the wrong path,” she recalled. “I’m supposed to be a lawyer.”

From that moment, Jennifer set her sights on this new vision for her life. After completing her undergraduate studies, she headed to Virginia to attend law school. At the same time, her future husband, Jerad Tomac, also from Rapid City, was stationed on the East coast while serving in the Army. The two reconnected, and their shared journey led them to marry. Jerad, too, graduated from law school, and Jennifer began working in Virginia’s probate system. It was there that her passion for law — specifically in the area of elder law and estate planning — grew even stronger.

“I fell in love with this area of law because it’s so family-oriented,” Jennifer said. “When most people think of family law, they think of divorce and child custody. But estate planning is just as much about family.” As Jennifer worked in the probate system, she gained a deeper understanding of how estate planning intersects with families’ lives, often in profound ways. “It’s not just about what happens to your assets when you pass away, it’s also about your values and how your family’s well-being is protected. It’s about who will take care of you if you get dementia, and making sure the right paperwork is in place to ensure your wishes are honored.”

When Jennifer and Jerad decided to return to Rapid City to practice elder law and estate planning, they quickly realized that their mission to help people prepare for the future wouldn’t be as straightforward as they had anticipated. The independent spirit that defines western South Dakota is a double-edged sword. While it’s a point of pride for the region — especially when it comes to things like car repairs or home improvement — the same DIY attitude can be problematic when it comes to estate planning.

To explain this, the Tomacs often use a relatable analogy: fixing a toilet. “If you fix your own toilet, you’ll know immediately whether it works when you flush it,” Jerad explained. “But if you take a DIY approach to estate planning, you won’t know if it’s right until it’s too late — by definition, you’ll be gone when it’s supposed to take effect.”

The Tomacs are driven by a strong moral conviction: to help people plan for the future before it’s too late. They refuse to sit idly by while families suffer the consequences of poorly executed estate plans or the lack of a will altogether.

To help them accomplish this goal, instead of immediately adding an attorney or a paralegal to the team, the Tomacs hired an expert in communications and brand voice – Brad Gardner. Brad helped take a complicated subject matter and present it in a way that is easy for everyone to understand.

Hosting free community workshops has proven to be one of the most crucial pieces to the public education puzzle. Jennifer added, “During the workshops, we cover basics like powers of attorney and wills. We also discuss revocable and irrevocable trusts, as well as strategies for nursing home planning.” The firm’s focus on education has allowed Jennifer to circle back to her love of teaching. She’s found that although her title is “attorney,” in addition to practicing law, she gets to spend a large portion of her time teaching.

Over the past five years the firm has grown to include an additional attorney, Lillian Gaither, two paralegals, and several team members, each of whom is equally dedicated to serving the Black Hills in this indispensable way. Through hard work, passion and a commitment to serving the people of their hometown, the Tomacs have not only established themselves as trusted advocates for estate planning in the Black Hills, but have also become a source of education and support for families who want to make sure their legacies are properly planned and protected.

Pictured left to right: Jerad & Jennifer Tomac

2828 West Main Street Rapid City, SD 57702 tomaclaw.com

TOMAC & TOMAC

PAIN MANAGEMENT

MONUMENT HEALTH

People all around us deal with chronic pain, suffering through their daily life with symptoms from bothersome to acute and emergent. Chronic pain is one of the most costly and pervasive health problems in the U.S., with patients affected by difficulties like lower back pain, arthritis pain, headaches and any number of disorders that affect the nervous system.

A commitment to helping people manage their suffering is why Monument Health has expanded Pain Management services. Up to seven percent of people live with chronic pain conditions, Michael Huot, M.D., Director of Pain Medicine, said. Offering the best treatment to these people in the Black Hills area and beyond is the mission behind Monument Health’s Pain Management team.

“These patients live in pain and it is a terrible disease to have. Every day we help patients get their life back,” Dr. Huot said. “Expanding services is allowing us to meet our communities’ needs and better serve our outlying areas.”

The Monument Health Pain Management team works with patients to create a plan, monitor progress and develop the skills for long term success. This team creates an integrated, individualized

plan for every patient. Monument Health employs a comprehensive approach that combines medication management and interventional therapy to help patients regain a higher level of function.

“We facilitate high-quality pain treatment through a multimodal, patient-focused approach,” Dr. Huot said. “We want to continue to advance a health care culture that is not only medically excellent, but also compassionate and kind.”

With expertise in pain medicine, physical therapy, psychology, occupational therapy and nursing, Monument Health will coordinate the treatments you need.

Monument Health Orthopedic & Specialty Hospital 1635 Caregiver Circle Rapid City, SD 57702 monument.health/pain

RESTORATION AND PRESERVATION

DIGITAL DOWNSIZING

Stephanie Csornok, owner of Digital Downsizing, is in the business of preserving history — transforming aging, analog media into digital formats that last forever. Whether it’s old photos, slides, 8 or 16 millimeter film, vinyl records or even 8-tracks, Stephanie handles it all with a professional approach and an unwavering commitment to quality.

“I take in pretty much every form of analog media,” said Stephanie, sharing her wide range of services. Stephanie’s meticulous attention to detail and professional expertise allow her to deliver exceptional results even in challenging situations. “I never give up on a project,” she said. “Even when the media is in poor condition, I always do my best to recover it. I’ll always give it the old ‘college try’ — I’m not one to quit easily.”

She’s also passionate about sounding the alarm of how urgent it is to preserve these memories before it’s too late. “Everything analog has an expiration date,” she explained. “VHS tapes degrade by 10 to 20 percent every decade, while slides and photos are susceptible to microbial damage over time. Even 8 millimeter film can develop what’s called vinegar syndrome, where the acetate breaks down and

starts to rot.” Stephanie urges people in the Black Hills to digitize their memories sooner rather than later. “The clock is ticking, and the sooner people get their media digitized, the better.”

For Stephanie, Digital Downsizing is more than just a service — it’s a way to help people safeguard irreplaceable memories. With her dedication and technical know-how, she ensures that every project is handled with the utmost care and professionalism. Whether it’s a box of old photos or a stack of deteriorating tapes, Stephanie is your trusted expert for making sure these memories are preserved for future generations.

Pictured: Stephanie Csornok

2040 West Main Street, Suite 309 Rapid City, SD 57702 digitaldownsizingrc.com

FLORIST

FLOWERS BY LEROY

From weddings to birthdays, anniversaries and even times of loss, Flowers by LeRoy’s floral designs have been a source of beauty and sentiment in Rapid City for over 56 years. Today, Paula Wimp, the shop’s owner, continues that tradition of excellence, honoring the legacy of the previous owners while shaping the business’s future.

Paula’s story begins in Louisiana where she was raised by her grandmother, a woman who instilled a powerful work ethic in her. “My grandmother was everything to me,” Paula shared. “She raised seven daughters on her own after losing her husband. She taught me that hard work and dedication are key to overcoming challenges.” Although her family couldn’t usually afford flowers, Paula developed a deep admiration for them. “Flowers were a luxury item, something I only saw from a distance. But they always seemed so special to me,” Paula recalled. This early fascination would later fuel her desire to become a florist.

After completing classes and licensing in floristry, Paula moved to Rapid City in 2000 and started working at Flowers by LeRoy. She was immediately impressed by the immaculate presentation and the high standards of service at this shop. Over the years, Paula learned every facet of the business. In 2022, after years of hard work and dedication, she and her husband made the decision to carry on the shop’s legacy by purchasing this Rapid City establishment. “I’m incredibly proud to be the owner of Flowers by LeRoy,” Paula said. “This shop has been a part of the community for so long, and I’m honored to continue that tradition.”

Paula credits much of the shop’s continued success to her talented and dedicated team. “I’m so lucky to work alongside such a wonderful group of people. Everyone here is passionate about what we do, and that’s what makes this place special,” she said. “We spend so much time together and we’re super close-knit. Everyone is so compassionate, supportive and loving with each other; we’re all just like family. I couldn’t be more proud of these individuals working alongside me, representing Flowers by LeRoy.”

As Paula looks toward the future of Flowers by LeRoy, she is focused on maintaining the shop’s legacy while continuing to innovate. “I’m always looking for ways to improve, to stay up to date with trends in the floral industry, to pursue continuing education and to keep providing the best service we can,” she said. “But at the end of the day, it’s about the people we serve and the relationships we build with our customers.”

For Paula, owning Flowers by LeRoy is a dream come true — a chance to carry on a rich legacy while creating new memories for generations to come. “I’m incredibly proud of what this business represents, and I’m excited for the future,” she said. “It’s about being part of the moments that matter in people’s lives. That’s what makes this job so meaningful,” she said.

Paula’s journey from a young girl admiring flowers from afar to becoming the owner of a well-loved community flower shop is a testament to the power of perseverance, passion and the beautiful messages that only flowers can communicate.

Pictured left to right: Ally Fast, Pamela VanCuren, Paula Wimp, Melanie Fast, and Janelle Beebe

2016 West Main Street

Rapid City, SD 57702 flowersbyleroy.florist

LOCAL COMMUNITY SERVING NONPROFIT

UNITED WAY OF THE BLACK HILLS

The team at United Way of the Black Hills brings infectious energy and deep passion to their work, blending thoughtful insights with a collaborative spirit to keep communities engaged. Their mission is simple yet powerful: to connect people with possibilities. Beyond simply funding agencies, United Way works to create opportunities that empower individuals and families to thrive.

“The reality is, most of the people we support are hardworking individuals who just need a hand up,” said John Cass, Executive Director of United Way of the Black Hills. “It’s about providing the support and resources necessary to help people reach their full potential.” He emphasizes the importance of collaboration between regional nonprofits, noting, “Nonprofit agencies are becoming more intentional in working together to ensure resources, whether financial or through volunteerism, are used effectively to meet the community’s greatest needs.”

The United Way team believes that inspiring others to contribute is key to making a real difference. “Government alone cannot address all the needs of the people — nonprofit organizations fill

this gap,” said John. “We’re fortunate to have so many dedicated nonprofits and generous donors serving our communities. United Way of the Black Hills is proud to stand alongside them, working to address the region’s most pressing needs so everyone can thrive.”

Serving six counties and impacting the lives of more than 115,000 people each year through 40 programs and 32 partner agencies, United Way of the Black Hills addresses a broad range of needs, from early childhood education to financial stability. Their work is a testament to the power of collaboration, volunteerism, and community support.

For over 80 years, United Way of the Black Hills has mobilized communities to address local needs. The organization continues to energize, organize, and transform lives across the region, working alongside nonprofit partners to create lasting change.

621 6th Street, #100 Rapid City, SD 57701 unitedwayblackhills.org

Pictured left to right: Carmen Keehner, Hanna Glissendorf, Mari Sheldon, Kathy Cruse, Terri Berg, Edwina Kertzman, John Cass

SPECIALTY RETAIL: BRIDAL AND PROM

AUDRA’S BRIDAL GALLERY

The moment you walk into Audra’s Bridal Gallery, you’ll know you’re in for something special. This isn’t your average shopping trip; it’s a journey, an experience, and maybe even a little bit of magic. From the moment you’re greeted by the knowledgeable, tight-knit team, it’s clear: the focus of this locally owned, female-led boutique is all about you.

What sets Audra’s apart? For starters, their personalized approach. Whether you’re a bride-to-be, shopping for a special event, or hunting for the perfect prom look, you’re paired with your very own stylist. These consultants guide you through the process, tailoring recommendations to your preferences and making sure you feel supported every step of the way. Prom shoppers, rest easy — the Audra’s team carefully tracks every dress, making sure you won’t show up in the same outfit as a classmate on your big night.

“We are a specialty retail bridal store,” shared Frankie Stone, owner of Audra’s Bridal Gallery. “Every client gets hands-on, one-on-one attention. It’s about making sure you feel cared for, whether you’re just browsing or saying yes to the dress!”

Nestled in its historic downtown location, Audra’s Bridal Gallery is

a testament to the power of local businesses. Family, friendships, and connections are at the heart of everything they do. Many staff members credit their love for the job to the supportive, fun environment — and the joy of helping brides create unforgettable moments.

Finding the dress is more than just an item to check off your list. It’s about the experience, the way your face lights up when you see yourself in something that feels just right. At Audra’s, the team doesn’t just help you find a dress; they help you create a memory that you’ll cherish forever.

Pictured left to right: Frankie Stone (owner), Brynn Treiber, Sam Trueblood, Jacey Miller (manager), Anya Hammond, Lexus Sandberg, and Meghan Haas.

Not pictured: Barbara Downen, Mckenzie Hassebroek, Mia Enright, Trinity Hausladen.

601 Saint Joseph Street Rapid City, SD 57701

audrasbridalgallery.com

VISITOR SERVICES

RAPID CITY VISITOR CENTER AND DOWNTOWN AMBASSADORS

Laurie Sutterer, Visitor Services Manager at Visit Rapid City, is passionate about sharing the beauty and history of Rapid City with visitors. Laurie has lived in Rapid City for over 40 years, and her love for the area shines through whenever she talks about what she calls her dream job: welcoming visitors to her hometown.

The new Visitor Center, which opened in May of 2024, is a particular point of pride for Laurie. This downtown destination was designed to offer more than just information — it’s a place to showcase the things that make Rapid City a one-of-a-kind destination. “We wanted to create a space that offers something special that visitors can’t find elsewhere,” Laurie explained. The Center features a range of local merchandise that highlights the area’s charm. It’s also a hub for travel resources, where visitors can access indispensable materials such as itinerary inspiration, maps, guides and more. “We never assume what people want to see, so we always ask them about their bucket list,” Laurie said. This approach helps visitors experience a trip that is tailor-made just for them. Since its opening, the new Visitor Center has already welcomed

over 20,000 visitors. The center has become a vital resource, with guests often returning to express gratitude for the assistance. Sutterer added, “It’s incredibly rewarding to know that we’ve helped people make the most of their time here.”

The Downtown Ambassador program is another key part of this effort to create a welcoming environment for tourists. Ambassadors greet and engage with visitors in Downtown Rapid City, providing personalized recommendations and guidance. They also help visitors explore must-see experiences, including the City of Presidents walking tour, which features sculptures of past U.S. presidents. For visitors and residents alike, these programs exemplify Rapid City’s commitment to making each visitor’s journey a memorable one.

613 Main Street

Rapid City, SD 57701 visitrapidcity.com

Pictured, back row, left to right: Don Repp, Laurie Sutterer, Arnold Laubach. Middle row: Gerri Lucas, Stacey Sharp, Marian Gates, Stephanie Owens, Wanita Gravatt.

Front row: Becky Graesser, Rita Frantz

GUIDED TOURS

CITY VIEW TROLLEY

When it comes to exploring Rapid City, there's no better way to take in the sights and sounds than hopping aboard one of the iconic City View Trolleys. Whether you’re a local or a visitor from across the country or even the globe, the trolley provides an engaging, fun way to learn about the city’s rich history and hidden gems.

Dale Ulrich, one of the drivers, said, “I just love meeting people from all over the country and sharing stories about Rapid City. It’s amazing to show them things they might not see otherwise, like the Chapel in the Hills or the osprey nests at Canyon Lake Park.” His enthusiasm for connecting with tourists is contagious, making every trolley ride feel like a tour from a friend.

John Backlund, another driver, shares the appeal of interacting with fellow residents of the Black Hills. “You get a surprising number of locals who take the tour, often out of curiosity or to show visiting friends around,” he said. ”It’s fun to share little details, like how Elvis Presley played one of his last concerts at the Monument in 1972, that they might not know about.”

Steve Silverman, who has met trolley passengers from places as far-flung as Kuwait and Australia, echoed this joyfulness found on the City View Trolleys: “You meet people from all over. It's amazing how connected we all are. And everyone loves the Chapel in the Hills. It’s always a highlight of the tour.”

As the slogan goes, “Life is jolly when you ride the trolley.” The trolley isn’t just transportation — it's an experience, with knowledgeable drivers acting as ambassadors to Rapid City’s history, culture and stunning sights. For anyone visiting, or even locals looking to witness Rapid City from a new point of view, the City View Trolley is a can't-miss experience.

Pictured left to right: Steve Silverman, Dale Ulrich and John Backlund

613 Main Street Rapid City, SD 57701 cityviewtrolley.com

THE VILLAGE AT SKYLINE PINES SENIOR LIVING

At the Village at Skyline Pines, the care and well-being of residents is at the heart of every decision. This is more than a philosophy — it’s how this team operates every day, with a deep commitment to people, both staff and residents.

A vivid example from the last year of this leadership approach is how quickly the team moved to open their new memory care facility to accommodate a family in urgent need. “We had a family sitting with Kelli, crying because they couldn’t care for their loved one at home anymore, and they didn’t know what to do,” recalled Cory Back, General Manager. Kelli Back, the Village’s Administrator, turned to Cory and said, “I need those rooms. Whatever it takes, I need them.” The board of directors had given the team six months to renovate and open this new facility for residents, but the team came together and cut that timeline down to less than 30 days — this family in need was the driving force behind the monumental effort.

“That’s what we do here,” Cory said. “When we see a need, we do whatever we can to meet that need.” This determination to create solutions reflects the Village’s unwavering focus on the residents. “It wasn’t about the money or timeline; it was about getting this gentleman the care he needed,” Cory said. “We don’t have barriers when it comes to doing what’s right for our residents.”

While Kelli and Cory have built a reputation for leading with compassion, they also prioritize internal growth within their staff. Megan Geistfeld, the facility’s Assistant Administrator, has been with the team for several years, and under Kelli’s mentorship, she’s developed into a strong leader. Now, Megan will be transitioning into the Administrator role, and Kelli will move into a higher position, focusing more on strategic leadership while remaining actively involved. “Megan’s ready. She’s confident, and we’re excited for her to step into this new role,” Kelli said.

Megan, now a certified administrator in South Dakota, echoed this commitment to service. “When people asked me what would change when I take over, I always reassure them: We’ll keep doing what we’ve been doing — putting residents first,” she said. This continuity brings comfort to both staff and families, who trust the Village at Skyline Pines to provide exceptional care.

Cory and Kelli are advocates for this style of staff development. “We try to bring people up, identify potential and give them the tools to succeed,” explained Kelli. Megan’s transition into the administrator role is a direct result of this philosophy. “When you give people the opportunity to learn and grow, you not only create future leaders but also inspire those at every level of the organization to see what’s possible.”

The approach is not just about leadership — it’s also about how the team works together. The staff at Skyline Pines is encouraged to understand the full scope of the operation, from caregiving to business management. Cory described how the team operates as a family, with each person supporting the others. “We’re all in this together. Whether you’re in marketing or caregiving, everyone should understand how their role fits into the bigger picture,” he said.

And Cory is clear about what this mission entails: “We don’t want to be the biggest; we just want to provide the best care possible. If that means expanding, then we’ll do it, but it’s always about doing what’s right for the residents.” With the addition of Megan’s leadership, the “people-first” philosophy that Kelli and Cory have built over the years will continue to guide the Village at Skyline Pines, ensuring that residents and families can rely on a consistent, compassionate environment.

Pictured left to right: Kelli Back, Cory Back and Megan Geistfeld

SPECIALTY RETAIL: CHILDREN’S

KICKS

& GIGGLES BABY AND KIDS BOUTIQUE

In December 2024, Kicks and Giggles celebrated its eighth anniversary, and owner Lisa DenHerder expressed deep gratitude for the incredible support from the community. What started as a dream to bring baby and children’s products to Rapid City has grown into a cherished store, shaped by four of the most important people in her life—her grandchildren. “When choosing products, I always think about whether my grandchildren would enjoy and use them,” Lisa shares. “They’re my inspiration.”

Lisa’s journey began in 2015, sparked by the joy of becoming a grandmother for the first time. She envisioned a store where families could touch, test, and compare products like car seats and strollers, clothing, and gifts—all in one charming space. When parents and grandparents shop they find trusted advice, quality items, and a sense of community.

Over the years, Kicks and Giggles has evolved into more than just a store—it’s a personalized experience. Lisa and her devoted team have worked to create something truly unique. “Customers often tell us that, in all their travels, they’ve never encountered another store like ours anywhere in the country. We truly have a hidden gem right here in Rapid City,” Lisa shares.

Lisa takes immense pride in the strong connections she’s built, not only with her loyal customers, but also with her hardworking team who share her vision and values. The team’s passion and commitment has helped foster a welcoming environment where customers and employees alike feel like family. “I’m so grateful for the support of our community, my incredible staff, and the opportunity to be part of so many families’ lives,” she said.

For Lisa, one of the greatest privileges has been meeting new people, hearing their stories and watching their families grow. She and her team extend heartfelt thanks to every customer who has made this journey possible. Lisa looks forward to continuing her journey, driven by the love and joy of her grandchildren, and the support of the community that has made it all possible. Whether you’re creating a baby registry, shopping for one, or looking for the perfect gift for kids up to age eight, moms, or grandparents, Kicks and Giggles welcomes you to stop by and explore.

Pictured: Lisa DenHerder and her four amazing grandchildren 329 Main Street, Suite 3 Rapid City, SD 57701

shopkicksandgiggles.com

NURSE TRIAGE LINE

When you’re unsure whether your condition warrants a visit to the emergency room, an urgent care, or if selfcare at home would be sufficient, Monument Health Nurse Triage Line is here to help. Patients who call with questions can speak directly with a trained Registered Nurse to help them understand the urgency of their case and help them get the most appropriate type of care.

The Nurse Triage Line is a vital health care resource providing convenient access to professional medical advice and support. By calling the Nurse Triage Line, you can speak with a highly trained nurse who will assess your symptoms, provide guidance and help you determine the appropriate level of care based on your specific needs.

“The line’s success has demonstrated that people like the ability to call a Registered Nurse and discuss their health concerns when they aren’t sure where to start,” said Lisa Gibbon, MSN, RN, Monument Health System Director for the Nurse Triage Call Center. “We are proud to be able to offer this service to our community and connect patients to the right care at the right time.”

The Nurse Triage Line can be reached by calling (605) 755-1350. The call is free, and you do not need to have an existing relationship with a Monument Health provider. Nurses are available weekdays from 8 a.m. to 6 p.m. and weekends from 8 a.m. to 4 p.m. However, anyone experiencing chest pains, stroke symptoms or serious injury should call 911 and get medical help immediately.

“The best thing about caring for our patients is that they care about and care for their neighbors,” Sheila Long, RN, Shift Lead Nurse Triage said. Sheila is one of the registered nurses dedicated to staffing the call center. “I have lived here my whole life, and people are always willing to help. And when helped they are very thankful. It is very gratifying to be able to help people out and get them going in the right direction with their health care needs.”

(605) 755-1350

Monument.health/nurse-triage

AUDIOLOGY

PAMELA FEEHAN, AUD, CCC-A

Dr. Pamela Feehan has dedicated her audiology career to improving the lives of individuals affected by hearing loss. She has seen firsthand how hearing loss, if left untreated, can contribute to a range of serious health challenges, including cognitive decline.

Hearing is essential not only for communication, but for maintaining mental well-being and cognitive function. Dr. Feehan is passionate about educating families on the vital role of hearing in preventing dementia. “The brain processes everything we hear in our language center,” she explained. “When hearing loss impacts that process, the brain can begin to decline and lose abilities. But with the right treatment, we can help slow the decline.” Furthermore, hearing loss can exacerbate depression. “When you can’t hear, you withdraw from conversations,” Dr. Feehan went on, “and that isolation and the depression it causes can also contribute to earlier occurrences of dementia.”

In her practice, Dr. Feehan works with patients who have varying degrees of hearing loss, from those with age-related hearing decline to individuals who have been exposed to loud environments in

their careers and lives. By fitting hearing aids and offering tailored guidance, she helps patients reconnect with their families, enhancing their overall quality of life. And according to Dr. Feehan, many patients may be surprised at how advanced hearing aids have become. “Some of the aids that we have today are just tremendously better than when I first got in the field,” she said.

For Dr. Feehan, the most rewarding part of her job is seeing the profound impact better hearing can have on life. As she puts it, “When you improve someone’s hearing, you improve their life. It’s foundational.” For Dr. Feehan, the long-term impact of better hearing is the greatest reward — helping people hear better, live better and understand better.

Pictured: Dr. Pamela Feehan 30 Knollwood Drive, Suite C Rapid City, SD 57701 feehan-hearingaids-audiology.com

SWEETS & TREATS

CHUBBY CHIPMUNK

For 20 years, Chubby Chipmunk has been delighting the Black Hills with decadent truffles that have become a symbol of celebration, indulgence and chocolate perfection. From birthdays to weddings, anniversaries and beyond, these masterfully hand-dipped truffles — made with the finest chocolate, butter and, of course, love — have earned a special place in the hearts of chocolate lovers far and wide.

The story of Chubby Chipmunk began in 2004, when Chip Tautkus created her signature truffles for a local event. What started as a small operation quickly blossomed into a beloved local business. “Eventually, we bought the old service station in Deadwood and turned it into the shop we have today,” Seth Tautkus, Chip’s son, recalled.

Now, two decades later, Seth and his wife Carolie own and run the family business, carrying on the legacy that Chip started. “We’re proud of our family and we’re excited for the future,” said Carolie. “Our daughters help out in the shop, and it’s been amazing to pass on this work ethic to them.”

Over the years, this chocolate shop has earned national acclaim.

From supplying truffles for the swag bags at the Oscars to creating bespoke chocolates for celebrities like Justin Timberlake and Jessica Biel, Chubby Chipmunk has made its mark in the world of indulgence.

Despite these glittering milestones, Seth and Carolie remain deeply connected to their roots. “We’ll never compromise on quality,” Seth emphasized. Whether it’s their signature truffles or newer offerings like caramel and toffee creations, each bite is a rich, meltin-your-mouth experience.

Looking to the future, the Tautkuses are excited to expand their offerings and enhance the customer experience. They plan to improve their Deadwood storefront and create an inviting outdoor space for visitors to savor their creations. As Chubby Chipmunk celebrates its 20th year, Seth and Carolie are more determined than ever to keep building on their legacy, one indulgent truffle at a time.

Pictured left to right: Carolie and Seth Tautkus

420 Cliff Street

Deadwood, SD 57732

chubbychipmunk.com

HEART AND VASCULAR CARE

MONUMENT HEALTH

At Monument Health Heart and Vascular Institute, you’ll find western South Dakota’s largest group of cardiovascular specialists who offer the full spectrum of care. Hailing from around the world and having trained at premier heart hospitals, they are supported by skilled nurses, sonographers and advanced practice providers to make sure you receive the right care at the right time.

“We have a fantastic group of physicians and advanced practice providers at the Heart and Vascular Institute,” said Joseph Tuma, M.D., FACC, FSCAI, an interventional cardiologist at Monument Health. “Just about every one of our doctors could be leaders of programs at any center in the country, and yet they chose to come to Rapid City.”

Cardiologists at the Heart and Vascular Institute are boardcertified or board-eligible in their specialties of cardiology, vascular medicine, cardiac and thoracic surgery, interventional cardiology, electrophysiology and more. Our team works together to practice some of the region’s most innovative heart medicine.

The Heart and Vascular Institute is providing the communities of

the Black Hills with the best heart care in the region. What’s more, the doctors at the Institute are conducting groundbreaking research that is advancing heart and vascular care throughout the world.

“Quality is the benchmark of our program at the Heart and Vascular Institute,” said Dr. Tuma. “We are focused on patientcentered care with high quality outcomes and I expect more great things to come here at HVI.”

Monument Health is committed to making a difference in the lives of the people of this region. Our entire team is invested in one thing: your heart.

353 Fairmont Boulevard Rapid City, SD 57701 monument.health/heart

SPECIALTY BOUTIQUE: CONSIGNMENT

WEAR IT AGAIN, SAM

At Wear it Again, Sam, shopping isn’t just about finding great deals; it’s about discovering unique treasures, saving money and contributing to a sustainable future.

Tara Morgan, the store’s owner, shared her thoughts on why customers keep coming back to this beloved consignment shop in Rapid City.

One of the biggest reasons people love shopping resale, according to Tara, is access to a wide range of high-quality, often rare brands that aren't available anywhere else in the region. “You can find designer labels and high-end items at a fraction of the retail price here,” Tara said. “Some of these brands might be out of reach at full price, otherwise."

Every visit is different, making shopping at Wear it Again, Sam an exciting experience. “We put out new items every day, so it’s never the same story twice,” Tara explained. Many customers visit multiple times a week, knowing that fresh merchandise is always available. The store’s ever-changing inventory means there’s always something new to discover — and with many items being one-of-a-kind, shoppers know they won’t see the same outfit on anyone else in town.

Beyond the thrill of finding rare gems, there’s a growing awareness of the positive environmental impact of shopping resale. Tara pointed out that buying resale reduces the need for new clothing production, helping to limit waste and conserve resources. “It’s good for the environment,” she said. “Choosing resale means giving new life to items that still have a lot of life left in them.”

With great savings, eco-friendly benefits and a supportive, friendly atmosphere, it’s easy to see why shoppers love Wear it Again, Sam. Whether you’re on the hunt for designer pieces or are ready to do some environmental good while enjoying the perks of consignment, this resale shop has something special for everyone.

Pictured left to right: Briley, Shaylee, Shelby, Tara, Mady, Lindsey, Lucy

402 East Fairmont Boulevard Rapid City, SD 57701 wearitagainsam.com

BAKERY

NOTHING BUNDT CAKES

In Rapid City’s Rushmore Crossing, a sweet new addition to the local food scene is making its mark: Nothing Bundt Cakes.

Owned by Darcy Zandstra, along with her brother and sister-in-law, the bakery has quickly become a go-to destination for cake lovers. But the story of how this beloved bakery found its home in the Black Hills is a tale of patience, community and a passion for spreading joy.

Darcy's journey into the cake business is anything but conventional. With a background in marketing, she used her talents at the Rapid City Rush, and later worked alongside her husband in his construction business. After years in the corporate world, she found herself yearning for something new. During a trip to Sioux Falls, she shared a casual thought with her sister-in-law about the lack of a Nothing Bundt Cakes in Rapid City. “I was just comparing Sioux Falls and Rapid City,” Darcy recalled, “and I said something like, ‘We don't even have a Nothing Bundt Cakes!’”

That seemingly simple comment sparked an idea. After some research, the family reached out to Nothing Bundt Cakes, only to receive an initial “no” from the franchise. However, a few months later, they received a call informing them that Rapid City was indeed a viable market. After an extensive interview process, Darcy and her family were given the green light to move forward. The planning process took time — there were lease negotiations, construction delays and countless challenges — but in January 2024, Nothing Bundt Cakes opened its doors at Rushmore Crossing.

For Darcy, the appeal of the brand was more than just the delicious cakes. “I think what drew me to it was their commitment to community,” she explained. “They really encourage you to be a part of the community, to get involved in events, participate in donations and fundraisers — it's all about uplifting those around you.” The values of service and genuine connection are at the heart of the brand, and Darcy has made sure to carry those values into her own store.

The bakery offers a variety of signature cakes, gluten-free options and seasonal flavors. The most popular items are the personal-sized

Bundlets. The favorite of Darcy and her family are the Bundtinis — a dozen individual-sized cakes, perfect for a treat or a gift. “You think you don’t need a dozen, but trust me, you do!” Darcy explained. “They’re addictive!” Crowd favorite flavors include white chocolate raspberry and red velvet. For those looking for a unique flavor twist that matches the calendar, seasonal flavors like Andes Peppermint chocolate chip or pumpkin spice are sure to delight.

But Nothing Bundt Cakes isn't just about the cakes. It's an experience. The “Bundt’ique” — the very fitting name for the bakery’s storefront — features everything from balloons to cake toppers and celebration supplies. Customers can place custom orders over the phone, online, with the handy app or swing by to pick up one of the many readyto-go options. Darcy and her team of “Joy Creators” make it a point to ensure that every visit is an experience that brings happiness.

The community response has been overwhelming, with customers celebrating everything from birthdays to weddings with their cakes. In fact, weddings have become especially big for the bakery, with Darcy being particularly excited about the opportunity to be part of such an important day. “We offer free consultations and tastings, and we handle deliveries for weddings, too,” she said.

In addition to the cakes, Darcy is passionate about giving back. She encourages local organizations to use the bakery for fundraising efforts, offering a range of options to help groups raise money. “It’s important to give back to the community that’s supporting you,” she said.

For Darcy, it’s about more than sweet treats. “It's all about spreading joy," she said, smiling. “Whether we're giving back to the community, offering great customer service, or simply making someone's day a little sweeter, that's what it’s all about.”

Pictured: Darcy Zandstra

1612 Eglin Street, Suite 400 Rapid City, SD 57701

nothingbundtcakes.com

ORTHOPEDICS

MONUMENT HEALTH

Nobody plans an injury, but when people throughout the Black Hills and beyond suffer a setback, Monument Health Orthopedics is everywhere you need them to be. Comprehensive musculoskeletal services offered by the orthopedics team will help you come back stronger than ever. At Monument Health, patients receive top-notch care from this team of board-certified orthopedic surgeons and a comprehensive team of orthopedic specialists.

“With 27 years of practice comes a pride in what we do and a connection with our communities,” said Richard Little, M.D., a boardcertified orthopedic surgeon with Monument Health Orthopedics in Spearfish. “We sincerely enjoy being a part of the healing process for our patients. Getting them back to where they were, or even making them better than before is what drives us.”

Orthopedics is more than care for injuries, although Monument Health’s orthopedics staff do plenty of that. These teams have decades of combined experience in providing quality, comprehensive orthopedic care and are dedicated to helping patients regain the quality of life that they’ve lost after an injury, arthritis or joint wear-and-tear.

Cutting-edge techniques and technologies are utilized at Monument Health to ensure the best-possible outcomes to help you get back to the things you love.

Monument Health’s orthopedic surgeons are proud to offer minimally-invasive orthopedic and

arthroscopic procedures, regenerative medicine techniques and the latest in robotic-assisted procedures to move you from diagnosis to treatment, recovery and beyond.

Monument Health offers orthopedic services in Rapid City at Monument Health Orthopedic & Specialty Hospital, in Spearfish at Monument Health Orthopedics and Sports Medicine Clinic, and in Gillette, Wyo. at Monument Health Gillette Clinic. Monument Health Orthopedic & Specialty Hospital’s OrthoExpress offers an orthopedic walk-in clinic with same-day care for patients of all ages.

Bottom photo: Spearfish

1635 Caregiver Circle, Rapid City, SD 57702

2479 East Colorado Boulevard, Spearfish, SD 57783

620 W Four-J Court , Gillette, WY 82716 monument.health/orthopedics

Pictured, top photo: Rapid City

REAL ESTATE

LORI BARNETT, ENGEL & VÖLKERS BLACK HILLS

Originally founded as VIP Properties in 2006, Engel & Völkers Black Hills is a woman-owned company that offers a unique and distinguished presence in the real estate industry. What sets Engel & Völkers Black Hills apart is the ability to provide a team of local advisors, combined with the expansive reach of Engel & Völkers’ global network, which spans 33 countries.

Lori Barnett leads the Engel & Völkers Black Hills team. “My family has been rooted in the Black Hills for three generations,” she said. “Growing up surrounded by the natural beauty of this region, I developed a deep connection to the area. While attending college out of state, I realized my heart was set on returning to raise my family here.”

When Lori moved back home after college, she wanted to find a career that offered flexibility in raising children. Real estate turned out to be the perfect fit. “Over time, I discovered a true passion for solving problems and helping people navigate one of the most significant decisions of their lives,” she said. “Whether it’s finding the perfect home, securing an investment property or guiding

clients through complex transactions, I take great pride in making a difference in their journey.”

In addition to managing the company, Lori also works directly with her own clients. And beyond her professional work, she actively volunteers and supports various local organizations and is committed to building a stronger and more vibrant Black Hills community. This balance of leadership and hands-on client service gives her a unique perspective on both the business and personal sides of real estate. “These combined roles allow me to offer the highest level of service to clients while gaining insight into the broader picture of real estate as a business,” Lori explained. “I am truly grateful for the opportunity to lead Engel & Völkers Black Hills and for the trust our clients place in us. It’s incredibly fulfilling to watch the company grow while helping individuals and families find their perfect homes.”

Pictured: Lori Barnett

517 Main Street, Rapid City, SD 57702

605 North Main Street, Spearfish, SD 57783 blackhills.evrealestate.com

CATERING

ANGEL’S CATERING

A

ngel’s Catering, founded by Angel Adams in 1996, has long been a cherished name in the Black Hills. Since Angel’s passing in 2022, his wife Amanda has kept the business thriving, not only honoring his culinary legacy but also expanding it in exciting ways.

Amanda joined Angel in building the business starting in 2001, with Angel’s charisma and culinary expertise a key part of this catering company’s success. “Angel was the face of the business — he was the salesman, the one who made the connections,” Amanda recalled. After Angel’s illness in 2018, Amanda took on that leadership. “I’m just trying to continue his legacy,” she said, working closely with her family, who make up most of her team.

Angel’s Catering is known for its variety of mouthwatering dishes, from barbeque to savory Italian and authentic Mexican. Amanda’s passion for food shines through in every event. A standout is Angel’s famous green chili, made with Hatch chilies from New Mexico. “It’s something you can’t find anywhere else,” Amanda said.

While the core of Angel’s Catering remains its exceptional food, Amanda has worked to elevate the business even further.

The couple purchased the Stagestop Receptions building and transformed it into a phenomenal event space. “It turned out beautifully,” Amanda noted, a testament to the hard work she and her family put into the renovation.

Recognized for their dedication and excellence, Angel’s Catering has won Best of the Black Hills every year since 2018. “Our tagline is ‘Food so heavenly, it could only be Angel’s,’” Amanda reflected, “and now, it means more than ever.” Through love, hard work and a commitment to great food, the legacy of Angel Adams lives on.

Pictured left to right: Jaxxon and Amanda Adams

12340 Jenter Road

Summerset, SD 57718

angelsreceptions.com

PEDIATRIC DENTISTRY

DAKOTA DENTAL 4 KIDS

To make a child feel safe in a dental chair, you genuinely have to care about them. The team of dentists, assistants and hygienists at Dakota Dental 4 Kids (lovingly known as DD4K) see their role in children’s lives as a privilege and a responsibility. “A true gift of children is that they are intuitive and perceptive. Kids who visit DD4K know they are safe and cared for,” shared Dr. Paul Stevens, one of the board-certified pediatric dentists at DD4K.

Children are not just small adults; their dental and human needs are unique, necessitating a specialized approach. With four boardcertified pediatric dentists, in addition to general dentists with over 70 years of combined experience, DD4K offers unparalleled expertise. The team within DD4K approaches each child as they would want their own child or loved ones cared for.

At DD4K, the child and their parent or accompanying loved one are VIPs! Crucial to DD4K’s mission is empowering both the child and the parent/child’s decision-maker. The DD4K team does this by genuinely listening, engaging the family in the care model and presenting treatment options. The family is the epicenter of the

decision-making process.

Providing an outstanding patient/parent experience motivates every decision and practice within DD4K. Fostering a positive association with dental care that follows children into adulthood is paramount. DD4K takes great pride in nurturing a fun, loving, familycentered care environment where the child is the star of the show. DD4K commits heartfelt dedication to children’s overall health and well-being both now and into their bright futures.

DD4K is pleased to share the opening of another Rapid City location, expanding its dedication to children of the Black Hills Area. 5509 Bendt Drive, Suite 302, Rapid City, SD 57702

544 Century Road, Suite 106, Rapid City, SD 57701 dakotadental4kids.com

BREWING

MT. RUSHMORE BREWING COMPANY

When talented individuals are given the freedom to follow their passions, extraordinary things happen.

This is exactly what has unfolded at Mt. Rushmore Brewing Company, where owner Janet Boyer has empowered her all-star team to create unique beer, food and experiences that captivate guests at her Custer brewery and restaurant. “Janet has been incredibly supportive of my ideas,” said Head Brewer Tom Robbins. “She’s great at allowing us to pursue our passions, and that extends to the kitchen staff too.”

Working alongside fellow Head Brewer John Climenti, Tom and the brewery team craft beers using traditional European brewing methods. These time-honored techniques require patience and precision, but the result is always worth the effort. “What keeps me motivated,“ Tom explained, “is the fact that brewing is both an art and a science. It’s an aesthetic experience, but achieving that consistently requires a deep understanding of chemistry and physics. Coming from a research background, I love the challenge of balancing creativity with technical precision.”

At Mt. Rushmore Brewing, it’s clear that both beer and food

are crafted with care, expertise and an open-minded approach. Janet’s leadership has allowed her team to experiment and push boundaries, whether in the brewery or the kitchen. “But Janet has done an incredible job of keeping everything running smoothly and impressively. She’s allowed all of us to thrive and express ourselves,” Tom reflected.

The result is a one-of-a-kind experience that combines flavor, creativity and passion — exactly what happens when talented people are given the space to shine.

140 Mount Rushmore Road Custer, SD 57730

mtrushmorebrewingcompany.com

Pictured left to right: Jhamir Imperial, brewer; Janet Boyer, owner and John Climenti, brewer (not pictured: Tom Robbins, Brew Master)

Photo credit: Green Owl Media & Photography

GENERAL/FAMILY DENTISTRY

CARPENTER DENTAL

Carpenter Dental has been serving the Rapid City community for nearly 20 years. Our skilled team is dedicated to providing world-class dental care in a comfortable atmosphere. With best in class technology and processes we are able to provide comprehensive care to our patients. Our exam process is customized to meet each patient’s unique needs.

On top of regular care services, Carpenter Dental offers same day crowns for those with tight schedules, Invisalign for those who want straighter teeth, implants for those who want to replace missing teeth, digitally guided full mouth rehabs for patients who need more advanced care, sedation for patients with anxiety, and Zoom whitening for those who just want a whiter smile and more. With 3D printing, 3D scanning and 3D X-rays we have developed fully digital workflows that help dental appointments move more smoothly, more quickly and with less discomfort.

Doctors Carpenter, Thorsen and Rieman along with our entire dental team at Carpenter Dental prioritize your dental health journey. From the moment you step into our office we are here for you every

step of the way as you embark on your path to a radiant healthy smile. We understand that dental appointments can be stressful for some, it is a priority to make the entire dental experience positive and stress free.

Discover the difference of personalized dentistry where you are not just a patient; you are a valued member of our dental family. Trust us to guide you towards optimal dental health and a brighter, confident smile. Your journey to a lifetime of healthy smiles starts here.

5610 Bendt Drive Rapid City, SD 57702

carpenterdental.net

DANCE STUDIO

PRIMA SCHOOL OF DANCING

Ninety years — that’s how long Prima School of Dancing has been nurturing generations of dancers, not only in technique but in life. Founded by Genevieve Silver in 1935, the studio flourished later under her daughter, Terri, and, since 2003, has continued to grow under Christy Remington’s leadership.

Christy’s connection to Prima is personal. “She was three and a half when her mom asked if she could start dancing,” Terri recalled. “I didn’t usually take kids that young, but I made an exception for her.” Christy quickly caught Terri’s eye for her work ethic, kindness and beauty as a ballerina. “She was also always so kind and generous,” Terri said fondly.

When it was time for Terri to retire, she knew Christy was ready to carry on the studio’s legacy. “I had no doubt Christy would take it forward,” Terri said. “I just wanted her to do even better than I had.”

“Terri’s always been there for me, whether it’s been talking about a recital theme, or business or just the reality of what it’s like on your body to teach all night,” Christy said. “It’s just been such a blessing to me to have such a close mentor and friend.”

Terri added that Christy’s husband, Ryan, has been vital to the studio’s success, too. “Christy is very fortunate to have this really strong guy. Her husband is amazing. You should see him behind the scenes. He’s encouraged her. He’s helped her. It’s a wonderful partnership. And I can’t say it enough.”

Together, Terri and Christy have made Prima a rare place where countless lives have been touched. As Prima looks ahead to its next 90 years, one thing is certain: the legacy of dance, friendship and dedication will continue to inspire future generations of dancers, just as it has for nearly a century.

Pictured left to right: Terri Silver and Christy Remington 3401 Sturgis Road

605.348.8125 primadancing.com

CHURCH

CROSSROADS WESLEYAN CHURCH

Pastor Sonny and Missy Rosbrugh’s journey into ministry is a testament to the often surprising places God can take us. What began as a series of reluctant steps has grown into a powerful story of transformation and faith.

“I didn’t feel equipped when God called us,” Sonny admitted. “But when God calls you, He equips you, too.” After becoming more and more involved in their church in Missouri, one of Sonny’s mentors and friends asked him to take a leap: move his family to Rapid City to minister full time.

The Rosbrughs were hesitant, but a life-changing mission trip to Africa offered clarity. There, Sonny and Missy felt God leading them to serve in ways they never could have imagined. This pivotal moment set the stage for Sonny’s eventual role as a youth pastor and, today, as the lead pastor of Crossroads Wesleyan Church in Rapid City.

Sonny and his family have embraced the call, trusting that God will guide them every step of the way. “There’s never been a dull moment in it,” Sonny reflected. “But through every blessing and challenge, we see God’s hand in it all.”

Missy shared a powerful message for the Back Hills community: “There’s a place for you here. A place where you can be loved, not judged; a place to find hope in a Savior.”

The Rosbrughs have intentionally worked to create a welcoming environment for everyone at Crossroads — regardless of age, stage in life or even experience with God. As Sonny emphasized, “You don’t have to straighten yourself out before coming to Jesus. We all get to walk this journey together.”

For the Rosbrughs, faith is a journey of obedience, community and a deep trust in God. Their message is simple yet profound: there is always a place to belong, and God will equip you as you walk alongside Him.

Pictured left to right: Missy and Sonny Rosbrugh 1823 Sheridan Lake Road Rapid City, SD 57702 rccrossroads.com

PEDIATRIC CARE

BLACK HILLS PEDIATRICS, LLP

Since its opening in 1983, Black Hills Pediatrics has grown into the largest pediatric practice in western South Dakota. Today, its staff has a combined 160-plus years of experience providing exceptional, compassionate care. With a sole-focus on children’s health, the clinic stands out for its family-centered approach and its pioneering role in offering pediatric-specific urgent care seven days a week. Black Hills Pediatrics earned a reputation for specialized care, becoming the first clinic in the region to provide pediatric urgent care back in 1985.

Black Hills Pediatrics offers pediatric urgent care from 8 a.m. to 8 p.m. on weekdays and 8 a.m. to 4 p.m. on weekends, ensuring families have access to care when they need it most. During these hours, patients can either call the office to make an appointment or walk-in for care.

What truly sets the clinic apart is its complete and total dedication to pediatrics. As clinic manager Dean Hass explains, “Everyone here, from the front desk to the doctors, specializes in pediatrics. It’s not just part of our job; it’s our entire focus.” The providers are highly trained, having completed extensive pediatric residency programs focused solely on children’s health. This specialized expertise underpins their commitment to delivering the best care possible.

But this laser-focused specialization wouldn’t mean much without the clinic’s passionate providers. Dr. David Mueller, for example, can trace his inspiration for offering excellence in pediatric care to his mother. “My mom was always very passionate about helping kids,” he said. “She was very influential in helping me find my passion. It’s about helping kids, and that’s what I love to do.”

Dr. Cara Hamilton is driven by her understanding of the developmental challenges children face. “Kids often don’t grasp the long-term consequences of their actions. I love helping them navigate those years,” she explained.

Dr. John Paul is excited at the prospect of intervening early when needed. “Identifying and addressing chronic conditions early can have a profound, lasting impact on a child’s health,” he said.

Dr. Maggie Kuehler values the long-term relationships she builds with her patients, saying, “Watching them grow, from newborns to teenagers, and being a part of their journey is incredibly rewarding. Whether it’s helping them through toddlerhood or guiding them through adolescence, it’s such a privilege.”

The clinic’s child-friendly environment plays a key role in its approach to care. Each exam room is uniquely themed—whether it’s Star Wars or space exploration — to make visits fun for young patients. Dr. Greg Anderson shared, “We want kids to feel comfortable and even excited about coming to the doctor. It’s about making the experience enjoyable for both the child and their parents.”

Equally important is the clinic’s commitment to supporting entire families. Dr. Kuehler emphasized, “Helping parents navigate the challenges of toddlerhood or adolescence is a big part of our role. It’s about offering support to the whole family, not just the patient.”

As an independent, physician-owned practice, Black Hills Pediatrics is free from corporate influence, allowing the team to focus solely on what’s best for their patients. Dr. Anderson explained, “Being privately owned means we can make decisions based on what’s best for our patients, without the influence of large healthcare corporations. That autonomy ensures we continue to provide the highest-quality, personalized care.”

Through its skilled team, dedication to patient care and family-focused approach, Black Hills Pediatrics is a trusted partner in supporting the health and well-being of children throughout western South Dakota.

Front

2905 5th Street

Rapid City, SD 57701

blackhillspediatrics.com

Pictured left to right: Back Row: Margaret Kuehler, MD; Suzanne Newsom, CNP; Gregory Anderson, DO; Cara Hamilton, MD; Nodia Berglund, PA-C

Row: Jenny McIntosh, CNP; Marcene Bloom, PA-C; David Mueller, DO; John Paul, MD

MEXICAN CUISINE

PUERTO VALLARTA MEXICAN RESTAURANT

Oscar and Jessica Vega’s journey is a story of tradition, resilience and family — values that are at the heart of their Rapid City restaurant, Puerto Vallarta. The roots of their success can be traced back to the bravery of Oscar’s grandparents, who opened the first Puerto Vallarta in Puyallup, Washington, after immigrating from Mexico in 1977. Their entrepreneurial spirit laid the foundation for a restaurant group that now spans multiple states.

In 2019, Oscar and Jessica took a leap and opened a Puerto Vallarta of their own in Rapid City. Amid the challenges of the pandemic, they fought to keep their doors open, fueled by their shared determination and passion. Today, their restaurant is thriving, a testament to their unwavering commitment. Oscar, now the third generation to carry the family legacy, reflected on how the toughest years shaped them. “Those challenges taught us resilience and perseverance,” he noted.

The Vegas first met while growing up, both immersed in the restaurant business. Jessica’s father was a key figure in the Puerto Vallarta kitchen, and he still plays a crucial role at their Rapid City

location, preserving the recipes passed down through generations. Puerto Vallarta’s commitment to quality has earned it recognition, including being voted Best of the Black Hills. At Puerto Vallarta, the food is more than just a meal — it’s a link to the past, with each dish carrying a piece of their family’s history. The recipes, passed down through Oscar’s grandparents, are a testament to the authenticity that has always been the backbone of the restaurant. Signature dishes, paired with the largest selection of tequila in the region, have become pillars of their success. Beyond the phenomenal food, the most rewarding part of owning the restaurant for Jessica is the sense of community it fosters. “There’s nothing more fulfilling than bringing people together over a great meal,” she said. Through it all, Oscar and Jessica remain committed to honoring their roots while building something meaningful that will carry their legacy forward for generations to come.

Pictured left to right: Oscar and Jessica Vega 2205 North Lacrosse Street Rapid City, SD 57701 puertovallartarc.com

CO-OP GROCER

BREADROOT NATURAL FOOD CO-OP

Co-ops exist for the community,” shared Sharissa Stevens, General Manager at Breadroot Natural Food Co-op. With this founding principle in mind, Breadroot is on a mission to leave the community healthier and more connected through every interaction — not just at checkout.

In 2024, Breadroot partnered with Showered with Hope, a mobile shower project that provides a clean start for guests twice a month in their parking lot. Services include a fresh shower, a hygiene bag, clean undergarments, and haircuts when available, along with breakfast provided by Breadroot. Sharissa described the program as “nothing short of empowering”.

Breadroot patrons also have opportunities to support local nonprofits through donation vouchers and drives held throughout the year. Additionally, shoppers who bring reusable shopping bags can choose to either take five cents off per item or let Breadroot donate that same amount to community causes on their behalf.

As part of their mission, Breadroot is working to educate people about co-ops. This education is shared through events like Connect with Your Co-op, where community members can meet local

makers featured at Breadroot. “We’re prioritizing local,” Sharissa emphasized.

When asked about her favorite part of working at Breadroot, Sharissa said, “It’s so rewarding to know that the work we’re doing is contributing to something bigger. We’re helping people access healthy, affordable food while strengthening our local economy.”

For long-time members — who invest a small amount each year in membership dues — it’s clear that the variety of everyday and specialty items at Breadroot is unmatched. Members truly own their grocery store, and the team’s efforts are always with them in mind. This includes an ongoing search for a larger space to expand product offerings as well as educational and community events.

Stop by Breadroot and give it a try — you might just find your new favorite place to shop.

Pictured left to right: Nell, Rhianna, Paul, Dylan, Anna, Mark, Grace, Sharissa, Libbertie, Nathaniel, Erin, Kelly, Matt, Jim 100 East Boulevard North Rapid City, SD 57701 breadroot.coop

SIDING, WINDOWS, GUTTERS AND ROOFING

SUPERIOR SIDING INC.

At Superior Siding, the goal is simple: build lifelong relationships with every customer.

Proudly serving Rapid City and the surrounding areas, Superior has become the go-to name in siding, roofing, windows and gutters. Founded by Chad Roth, the company has grown from a small operation into a regional leader. For 26 years, their commitment to exceptional service and expert craftsmanship has driven their success.

Chad’s journey began at 17 when he joined a siding crew as a day laborer. After years of honing his skills with various companies, Chad started taking on side projects to stay local and spend more time with family. Encouraged by a mentor, Chad later formalized the business, and Superior Siding was born. Today, Chad’s son Brady, along with key team members like NaCole Bezpaletz and Jessica McKenna, continue to ensure that standard of excellence.

For Brady, creating an outstanding experience for every customer is the most rewarding part of working at Superior. “A lot of people have had bad experiences with contractors,” he said. “We’re striving to change that.”

Superior Siding’s reputation speaks for itself. With over 500 five-star reviews, customers appreciate the company’s dedication to quality. NaCole summed it up: “Our goal is to create customers for life. We’re here to take care of people and build relationships that last.”

Jessica added: “We always tell our guys to do the work in a way that they’d be happy to buy the house in 20 years.”

Superior Siding’s commitment to quality is also reflected in their use of the best materials. As a leader in James Hardie fiber cement siding, they offer products known for durability and exceptional warranties. Chad explained, “James Hardie siding comes with a 30-year warranty on both labor and materials. It’s like buying a car and not worrying about the oil or tires for 30 years.”

While siding remains a core service, Superior Siding also excels in windows and roofing. They partner with trusted brands like Simonton Windows for energy-efficient, durable products. Whether it’s a single window or a full replacement, every installation adds beauty and value. Roofing is another area where they shine. They use premium roofing products from CertainTeed, ensuring lasting performance.

Unlike many of their competitors, Superior is made up of an in-house crew, never subcontractors. “We’re picky about who we hire to ensure the highest quality on every project,” said Chad. “Our employees are part of the Superior family, and they care about the work they do.”

Superior Siding also maintains a deep commitment to community service. The company actively participates in efforts to improve the quality of life for local residents through event sponsorships, resource donations and volunteerism. Their dedication to community service transcends just business interests; Superior is truly invested in being a good neighbor in the Black Hills.

As Superior Siding looks ahead, Chad and his team remain focused on one goal: upholding a legacy of quality, service and satisfaction. From roofs to windows to siding makeovers, they’re ready to transform your home. Visit them off Canyon Lake or inside Uptown Rapid (formerly known as the Rushmore Mall) — your perfect exterior is just a call or a stop away.

2200 N Maple Avenue

Rapid City, SD 57701

4240 Canyon Lake Drive

Rapid City, SD 57702

superiorsidinginc.com

Pictured left to right: Kip Stoltz, Jessica McKenna, Mason Morman, Dillon Rempfer, Chad Roth, Brady Roth, NaCole Bezpaletz, Jason Meverden, Eric Hatzenbuhler, Irene Walters

GASTROENTEROLOGY

MONUMENT HEALTH

Monument Health Gastroenterology provides the highest level of care for a full range of digestive system diseases including general gastroenterology, hepatology and interventional gastroenterology.

The GI team at Monument Health serves patients from their state-of-the-art Endoscopy Suite, completed in 2024, at Rapid City Hospital.

The number of digestive disease conditions leading to primary care physician visits and specialty referrals is progressively on the rise and Monument Health’s GI clinic works to fill this need in the community. Developing inpatient and outpatient services has included the use of cutting edge technology such as endoscopic ultrasound, which allows for treating patients in new ways.

This means patients who used to be referred for major surgeries, often with a high rate of complications, can now be taken as an out-patient procedure where the patient is often sent home the same day.

“Patient safety and care is number one,” Ali Zakaria, M.D., Director of Endoscopy and Gastroenterology, said. “If you really

strive to do no harm, take care of your patients and you put their satisfaction and their medical needs number one, then you will be successful. That is my philosophy, and our entire team puts our knowledge and skills to work for the best outcomes for our patients and truly make an impact on our communities.”

353 Fairmont Boulevard Rapid City, SD 57701

monument.health/gastroenterology

CORPORATE EVENT SPACE

HILTON GARDEN INN

Whether you’re planning an intimate gathering, a corporate meeting, or a large trade show, location is key. Nestled on the edge of Rapid City, the Hilton Garden Inn offers the perfect balance of serenity and convenience. Positioned away from the hustle and bustle, this premier venue provides ample space — both inside the facility and in the expansive parking lot — ensuring accessibility and ease for your guests.

With over 4,500 square feet of versatile meeting space, the Hilton Garden Inn is equipped to accommodate events of all sizes. The largest meeting room can comfortably host your entire guest list, while smaller gatherings can take advantage of board rooms or the on-site restaurant’s cozy atmosphere. Regardless of the size of your event, Hilton Garden Inn delivers top-notch technology, a warm and inviting ambiance, and full-service amenities to make your experience seamless.

The staff at Hilton Garden Inn are at the heart of its exceptional service. The experienced banquet team ensures every detail is executed flawlessly, while the in-house chef works with you to craft

customized menus that elevate the dining experience. From set-up to tear-down, the attentive team takes care of everything, allowing you to focus on your guests.

“From the quintessential South Dakota views to the contemporary space, we’ve got everything you need for a successful event,” shared Cassandra Herzog, Director of Sales.

Nick Bonkoski, General Manager, agrees, adding, “We’re perfectly situated to feel off the beaten path while remaining conveniently close to shopping and dining.”

Whether you’re planning a small gathering or a large event, the Hilton Garden Inn offers everything you need to make it unforgettable.

left to right: Cassandra Herzog & Nick Bonkoski

815 East Mall Drive

Rapid City, SD 57701

Pictured

HOTEL AND CASINO

THE LANDMARK HOTEL & CASINO

The Landmark Hotel and Casino stands as a striking blend of historical charm and modern luxury in Deadwood. Housed in the Adams Block building, which dates back to 1894, The Landmark has been meticulously restored to honor its storied past while offering an elevated experience for today’s visitors.

What makes The Landmark truly special is its seamless blend of Old West elegance and contemporary luxury. After a multi-milliondollar renovation, the property masterfully preserves its historic charm while offering a modern gaming floor equipped with the latest slot machines, table games and sports betting. The result is an atmosphere that’s both exciting and refined.

The Landmark has also recently added a luxurious hotel and a premier lounge space. These new additions, coupled with plans for an adjacent entertainment district, position The Landmark as a yearround destination for both tourists and locals alike. The property’s owners envisioned it as a place that brings the excitement of Las Vegas-style luxury to Deadwood, and they’ve succeeded in creating an unparalleled experience in the area.

John Sheldon, the General Manager, plays a key role in bringing this vision to life. With over 30 years of experience in the hospitality and casino industries, John’s leadership is a driving force behind The Landmark’s success. Having worked with major names like MGM, Caesars and Mirage Resorts, he brings a wealth of knowledge in both luxury hospitality and gaming. His dedication to excellence and to building a strong, local team has helped establish The Landmark as a standout property in Deadwood. Under John’s direction, The Landmark not only honors Deadwood’s rich history but also redefines what a modern casino and hotel can be.

“The growth is here,” John said. “Every year, there’s more visitors, more events and more energy. Deadwood is evolving, and it’s exciting to be part of that progress — creating something truly one-of-a-kind and elevating the experience for everyone who walks through our doors.”

Pictured: John Sheldon

53 Sherman Street

Deadwood, SD 57732

deadwoodlandmark.com

WEDDING VENUE

BLACK HILLS RECEPTIONS & RENTALS

Dreaming of saying ‘I do’ and celebrating your special day amidst the picturesque beauty of the Black Hills National Forest? At Black Hills Receptions & Rentals, your dream becomes a reality. With a motto of, “You bring the dress, we do the rest,” this venue provides couples with a seamless and stress-free wedding experience, ensuring every detail is taken care of from start to finish.

Nestled on seven scenic acres, Black Hills Receptions & Rentals boasts breathtaking photo-perfect locations, a stunning bridal suite, and attention to details designed to make your special day unforgettable. Recent upgrades, including a new brick pathway, an updated dance floor, and a fully renovated bar, enhance the venue’s charm and elevate the guest experience. Owners Jen and Andy Pfister have harnessed their extensive wedding and business expertise into running the venue like a finely tuned symphony.

For couples seeking both convenience and value, the venue eliminates the stress of planning and budgeting for décor. With an extensive collection of table settings and décor available, couples can personalize their celebration without the hassle of purchasing

or transporting items — and without worrying about what to do with them after the event.

One of the venue’s standout features is the exceptional attention given to every guest, including the sometimes-overlooked grooms. The team ensures grooms feel pampered and relaxed, with dedicated spaces and thoughtful touches designed to help them enjoy their day as much as the bride.

Beyond on-site weddings, Black Hills Receptions & Rentals offers off-site rental services, providing dishes, chairs, decorations, and more. Their commitment to excellence extends to rental clients, delivering the same outstanding service they’re known for.

With over 30 years of unforgettable weddings, Black Hills Receptions & Rentals continues to be an iconic choice for couples seeking a celebration to remember in the heart of the Black Hills.

Pictured left to right: Andy and Jen Pfister

10400 SD-44

Rapid City, SD 57702 blackhillsreceptions.com

LAWN CARE AND LANDSCAPING

ASPEN RIDGE LAWN & LANDSCAPE

Lincoln Anderson, owner and CEO of Aspen Ridge Lawn & Landscape, brings over a decade of experience in landscape design, construction and property maintenance to Rapid City and the Black Hills. After moving to the area in 2006, Lincoln transitioned from working as a landscape architect to founding his own company in 2010. His goal was simple: provide exceptional service and creative designs while building long-lasting relationships with clients.

One of the standout features of Aspen Ridge is its comprehensive approach to landscaping. Unlike many companies that require homeowners to coordinate with multiple subcontractors, Aspen Ridge handles every aspect of a project from start to finish. “We pride ourselves on being a one-stop shop,” Lincoln explained. “From landscape design to construction, we can do it all. If it’s something that we don’t specialize in — like electricity or plumbing — we can get the right people involved and can handle that coordination; our goal is to make things easier for homeowners so they don’t have to juggle different contractors.”

In addition to its landscape services, Aspen Ridge has a thriving and beautiful nursery, The Plant Shop at Aspen Ridge, which has

become a local favorite. “We offer more than just plants,” said Lincoln. “We provide planting services, irrigation solutions and ongoing property care. Our team is always happy to consult with customers to help them select the right trees, shrubs and other plants for their property.”

With a focus on excellent customer service and a wide range of services, Aspen Ridge Lawn & Landscape ensures that each project is managed efficiently and with care, allowing homeowners to enjoy their outdoor spaces without the stress of coordinating multiple vendors. Whether you’re landscaping your yard, adding an outdoor kitchen or simply maintaining your lawn, Aspen Ridge is there to provide expert service every step of the way.

Pictured, front row, left to right: Bethany Anderson, Robert Peeters, Andrea Anderson, Lincoln Anderson, Kendal Nelson Back row, left to right: Monte Hartl, Jayden Tschimperle, Tyler Feldt

7887 Sheridan Lake Road

Rapid City, SD 57702 aspenridgelandscaping.com

BREAST SURGERY

MONUMENT HEALTH

The Monument Health Breast Clinic care providers are members of the American Society of Breast Surgeons and have more than 50 years combined experience. This team provides state-of-the-art diagnosis, prevention and treatment of breast disease and works collaboratively with general and plastic surgery to determine the best course and sequence of treatment for you.

The Breast Clinic at Monument Health Rapid City Hospital is a dedicated breast center treating benign and malignant breast diseases, as well as acute problems such as abscess, mastitis and cellulitis. This includes the High-Risk Breast Clinic, which was developed to help care for patients who are at an elevated risk of developing breast cancer secondary to family history, genetic susceptibility and personal breast biopsy-based risk factors.

Last year, the National Accreditation Program for Breast Centers granted accredited status to the Monument Health Breast Care Program in Rapid City. The Rapid City team is led by Ashlea Semmens, M.D., Kendra Storm, DNP, and Sadie Harkins, PA-C.

“We greatly appreciate the unwavering community support and the opportunity to serve our patients in this region with the highest level of breast care,” said Dr. Semmens, who is a board-certified general surgeon, breast surgical oncologist and medical director of the breast surgery program.

This multidisciplinary team is equipped to provide state-of-the-art diagnosis, treatment, survivorship and prevention of all breast-related conditions.

In Spearfish, Nicholas Czosnyka, M.D., and Kayla Hatten, CNP, have a special interest in breast surgery and maintain a strong relationship with the Rapid City team.

“We work hand-in-glove with Rapid City’s services throughout the patient’s care journey,” Dr. Czosnyka said. “We love being able to provide a closer treatment option in Spearfish for patients at the outermost catchment of Monument Health’s service area.”

The Breast Surgery team provides comprehensive, patient centered care for each patient through all aspects of the breast cancer journey and strives to be compassionate advocates for their patients.

Pictured, top photo: Rapid City Bottom photo: Spearfish

353 Fairmont Boulevard, Rapid City, SD 57701 1445 North Avenue, Spearfish, SD 57783 monument.health/breast

INSURANCE

GENE HUFFORD – AMERICAN FAMILY INSURANCE

The insurance industry has faced significant challenges in recent years, with unpredictable weather patterns and rising costs. Despite these hurdles, Gene Hufford, a longtime agent with American Family Insurance in Rapid City, remains optimistic. With over 35 years of experience, Gene has seen firsthand how the industry has evolved, and while he acknowledges the difficulties, he’s deeply grateful for his loyal team and the opportunity to give back to the community.

The insurance industry, once a relatively predictable business, has become more volatile due to the increasing frequency and intensity of storms. The situation has made the business more complex for agents. Policies that once provided broad coverage are now more specialized and intricate, requiring a careful balance between customer needs and the realities of the market. “Insurance companies are changing their policies. They’re not going to be as broad as they were just a few years ago,” Gene explained.

His staff’s dedication is especially important to him given the turbulent environment. In fact, Gene’s team plays a crucial role in keeping clients informed about the constant changes in rates and coverage. “We do reviews and keep customers up-to-date through calls and mailings,” he shared. “We want to make sure they understand what’s going on with their policies.” His agency’s customer-centric approach has been instrumental in navigating the complexities of the modern insurance landscape.

Beyond the nuances of running an insurance agency, Gene is also passionate about supporting his community, particularly when it comes to music. Music has been an integral part of his life for decades, and he has made it a priority to contribute to the vibrant music scene in Rapid City. “I’ve been part of the blues and jazz community for most of my career,” Gene noted. “I sponsor a lot of the music events that come through town.”

Despite the challenges that come with navigating a shifting insurance landscape, Gene’s outlook remains positive. His belief in the value of his team, the importance of customer education and his commitment to community engagement help him remain optimistic. Gene and his team are dedicated to making the necessary adjustments to stay competitive and offer excellent service.

As the industry continues to evolve, Gene and his team’s approach remains grounded in the same principles that have guided them for decades: a focus on customer service, a commitment to teamwork, and a passion for supporting the local community. While the road ahead may be uncertain, Gene’s optimism and dedication provide a beacon of stability in an ever-changing world.

2127 Jackson Boulevard Rapid City, SD 57702

amfam.com/agents/south-dakota/rapid-city/gene-hufford

Pictured left to right: Alexis Rodriguez, Jodie Pooler, Gene Hufford, Darla Spies, Justin Claussen

HOSPITALITY

ELEVATION INN & SUITES

Tim Johnson, the owner of Rushmore Destinations, has recently transformed one of his beloved Rapid City properties, the Howard Johnson, into one of the most exciting hotels in the region. Now called Elevation Inn & Suites, this hotel has undergone a significant rebranding, transitioning into a unique, soft-branded property under the Wyndham “Trademark Collection.”

“This is about creating lasting memories for families visiting South Dakota,” Tim said, explaining the decision to rebrand. The name “Elevation” reflects both the hotel’s physical location — nestled in a hillside near downtown Rapid City — and its commitment to elevate the guest experience.

The changes at Elevation Inn & Suites extend beyond just a fresh name. The hotel boasts modern upgrades like luxury bedding, all new furniture, Samsung-powered smart TVs and cutting-edge tech features. “We’re aiming to stay ahead of the curve by integrating A.I. and offering a more personalized experience,” Tim explained.

The focus on local culture is another key aspect of the transformation. During peak season the hotel will regularly host artisan demonstrations,

such as Native American hoop dancing, quilt-making, beadworking and crafts giving guests a deeper connection to the region.

“We want our guests to leave with more than just a good night’s sleep,” Tim said. “We want them to feel connected to the Black Hills.”

As for Tim, his passion for hospitality stems from a desire to help people create memories. This vision extends beyond Elevation Inn & Suites to his broader portfolio, which includes other properties like the Deadwood Gulch Resort and Ramada Sioux Falls Water Park & Convention Center. For Tim, the secret to success is the people who believe in him — from mentors to his dedicated staff. “If our team is happy, it shows in the service we provide,” he said.

Tim is dedicated to helping South Dakota become a top 10 U.S. destination. With a focus on excellence, hospitality, and honoring local culture, Elevation Inn & Suites is playing a pivotal role in the state’s growing tourism scene.

Pictured: Tim Johnson 950 North Street Rapid City, SD 57701 elevationrc.com

HOME HOSPICE

MONUMENT HEALTH

Each of us has the desire for comfort, care and support. When someone we love has a terminal illness, these desires become critical needs. When this happens, what we want most for our loved one is compassionate support and care that allows them to live their last days with dignity and without pain.

Hospice is not a place, it is a philosophy of care providing medical, emotional and spiritual care for patients experiencing illness in a life-limiting manner. Monument Health Home Hospice services provide this care for patients in the comfort of their own home.

“What is so great about home health and hospice is that it gives the opportunity for the patient to be where they are comfortable and feel safe,” Lucas Kretschmar, RN, said. “So it can be a big relief for people who want to remain at home when they learn we can offer in-home care and services. Also, care in the home can help limit the stress put on the hospital system.”

Hospice caregivers are committed to making a lasting difference in the lives of patients by enabling them and their loved ones to live each day as fully and as comfortably as possible. The hospice team

is attentive to the medical, emotional and social needs of patients, their families and friends.

“It’s a different type of nursing, but it’s so rewarding,” Chelsea Harr, RN, said. “We’re present at such a personal time in the patient’s and family’s lives, and we strive to be of service to them with our presence, knowledge and care.”

Monument Health also provides hospice care at the Hospice House in Rapid City. Since opening in 2007, the Hospice House has offered home-like amenities, care and comfort for patients and their families.

Monument Health Home+ Home Health and Hospice House 224 Elk Street, Rapid City, SD 57701 931 East Colorado Boulevard, Spearfish, SD 57783 monument.health/hospice-care

TELEVISION

NEWSCENTER1

Jim Beck, the new General Manager of KNBN NewsCenter1, brings a wealth of experience to the station. Originally from Michigan, Jim spent 16 years in accounting before transitioning into television in 1998. His career journey includes leadership roles in Casper and Cheyenne, ultimately leading him to his new position in the Black Hills.

Jim’s arrival at NewsCenter1 coincides with a new chapter for the station under Forum Communications, a company traditionally known for its strong presence in local newspapers across the Midwest. Forum’s recent acquisition of NewsCenter1 signals their commitment to investing in quality local journalism. “Forum is not afraid to spend money to improve the product,” Jim said, noting plans to move into a new studio in 2025.

For Jim, local journalism is vital to community life. In a time when national news is often saturated with opinion and unreliable sources, local stations like NewsCenter1 provide unbiased, community-focused reporting that keeps people informed about issues that directly affect their lives — like city council and school board meetings. “We’re the ones out there covering what people care about,” Jim said.

Forum Communications shares this vision, emphasizing the importance of local news in strengthening communities. As Jim observed, “When local news goes away, there’s a real void.” He is particularly excited about the future of NewsCenter1 in the Black Hills, where he sees great potential for growth both in the station’s capabilities and its impact on the local community.

With a dedicated team, strong community ties and a focus on the future, Jim is enthusiastic about what lies ahead for KNBN and its viewers. “We’ve got a lot of work ahead of us,” he said, with a commitment to continuing the station’s legacy of excellence in local journalism.

Pictured back row left to right: Tyler Mathieson, Ethan Anderson, Jake Moreland, Dave Kidd, Jim Beck , Riann Reurink, Donna Freidrichs, Robert Crump, Chris Dancy

Front row left to right: Per Lundquist , Samantha Johnson, Eric Green, Justin Wickersham, Brian Mueller, Aaron Feidt 2424 South Plaza Drive Rapid City, SD 57702 newscenter1.tv

THE 2025 CAST

THE HOMESLICE GROUP

When you stop by The HomeSlice Group, you might find a movie trailer being made, a TikTok dance being shot or a new podcast being created. That is the energy of “The Cast” – a dynamic ensemble of talented individuals handpicked to amplify the stories that matter most. More than just on-air personalities, they drive HomeSlice’s content creation engine, creating engaging experiences across every platform. Imagine a studio that never sleeps, a creative hub where ideas are born and nurtured, and their impact resonates on air, online, in print and on stage.

The Cast’s reach extends from the heart of the Black Hills to their Nashville office and outwards to countless events, races and rodeos across the region. Brad Jurgensen of HomeSlice described The Cast as, “a writer’s room. They write live broadcasts, they’ve built South Dakota’s largest podcast network, and they write and perform captivating social content. They’re interviewing local characters, delving into the issues shaping our community, or delivering unforgettable performances; The Cast thrives on connection.” Brad went on to state that, “We are the interviewers and

entertainers who bring a genuine spark to every interaction. We’re your event’s ‘razzle dazzle.’ We are the voices of our community, the champions of local culture and the pioneers of a new era in media – one built on authenticity, passion and the power of shared experiences.”

Tune in. The Cast will connect you to the heart of what matters. With The Cast, every moment is an opportunity to explore the depths of storytelling, to connect with the pulse of the vibrant Black Hills community and beyond, and to leave an enduring mark on the world.

The HomeSlice Group and The Cast are shaping the future of media, one captivating experience at a time.

Pictured behind the couch, left to right: Brandon Jones, Mark Houston, Dean Taylor, Leslie Lane, Oakley Tye, Amy Rose

On Couch, left to right: Scout Wheeler, MC Kayla, Stitch, Rob Henry

333 West Boulevard, Suite #200

Rapid City, SD 57701 thehomeslicegroup.com

HEALTH & WELLNESS

WEST RIVER ACUPUNCTURE & WELLNESS

At West River Acupuncture and Wellness, they help people take their lives back. For Dr. Ariann Wolff, DACM, this mission is personal. Growing up, she watched her father battle debilitating chronic pain that changed not only his life but their entire family’s. She knows firsthand how pain consumes everything. That’s why she’s relentless in her work—because when someone is freed from pain, it’s not just their life that’s restored; it’s a gift to everyone who loves them.

West River Acupuncture & Wellness is dedicated to helping people reclaim their best lives. Specializing in Peripheral Neuropathy, Chronic Pain Conditions, and Autoimmune Disorders, the practice serves those who have tried every other option without

success. For many, West River Acupuncture & Wellness becomes the last resort—and the one that delivers the best results.

The team at West River Acupuncture & Wellness is the driving force behind its success, pouring their hearts into every aspect of the practice. Their shared commitment to helping patients find relief and reclaim their lives is what makes the practice so special. With compassion and determination, they work together to create a space where patients feel supported and understood. Every member of the team is united by a common goal: to change lives for the better and make lasting healing possible.

Dr. Wolff has been helping her community for over 11 years using the most cutting edge and innovative integrative medicine.

Specializing in chronic pain cases, specifically those that have been deemed ‘hopeless’ or ‘untreatable’, she consistently generates unparalleled results. What was once a missing link in healthcare is now easily accessible to the residents of the Black Hills and beyond. If you’ve missed too many special moments with family or you’ve had to pass on doing the things you once loved because of pain or fear of falling, it’s time to call Dr. Wolff and the compassionate staff at West River Acupuncture & Wellness.

Dr. Wolff is now accepting new patients, however, to ensure quality of care Dr. Wolff has made the difficult decision to limit the amount of new patients each month, starting January 1, 2025. We will be offering this $150 examination through June for $40.

Don’t let another year go by living in pain and discomfort. Change is possible; it’s never too late. Call TODAY to get your life back: (605) 981-5522.

Pictured, left to right Alba Gonzalez-Collazo, Dr. Taylor Martin NDLAC, Michelle Langemeier, Shelby Sires, Ava Spragg, Kjersten Kennedy, Dr. Ariann Wolff DACM. (605) 981-5522

WestRiverAcupuncture.com

FACES

OF THE BLACK HILLS