57785_2025 by Evergreen Media

THE SPIRIT OF STURGIS

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Your Homebase for Adventure

UPCOMING EVENTS UPCOMING EVENTS

Get On! ADV Fest - July 17-20, 2025

Four days of adventure riding, test rides, seminars, entertainment, gear and more.

Yellowstone Off-Road Racing - July 18-19, 2025

The dirt will fly when the Baja-style at the Buffalo Chip PowerSports Complex for the Buffalo Chip 100.

The Raising of the Flags - July 26, 2025

Honor those who made the ultimate sacrifice protecting our American Freedom by helping place 800 American flags in the Buffalo Chip’s Freedom Field.

The Best Party Anywhere - Aug. 1 - 10, 2025

Hailed as The Largest Music Festival in Motorcycling®, this event has been the epicenter of the annual Sturgis Motorcycle Rally since the venue’s establishment in 1981.

Sturgis Bronco Rally - Sep. 25-28, 2025

This is your chance to see the Black Hills in a way that most don’t get to see. Off-road style, all from behind the wheel of your Bronco! Enjoy the cruises, climb some rock walls, take a driving class. Learn how to drive your Bronco like the pros.

Smart Traveler

9 A PICTURE OF THE PAST

Local historian, Mark Rambow, fills us in about the time capsule sealed in the Erskine Building.

10 A SENSE OF PLACE

Learn the fascinating history of Bear Butte Lake, one of Sturgis’ most beloved landmarks.

13 TEACHING HISTORY

Get an inside look at the annual Steam and Gas Threshing Bee.

17 THE ART OF REST

Discover the perfect place to rest your head in Sturgis.

21 FROM STURGIS TO THE STAGE

Jessica Loobey gets us up to speed on growing up in Sturgis and how her music career is taking off.

26 FROM SWEDEN WITH LOVE

The Sturgis Car Museum is a must-visit.

30 STURGIS FOR TWO

Romance is alive and well in Sturgis. Here’s how to plan the perfect outing with your sweetheart.

33 KID-APPROVED STURGIS

How to plan a family adventure in Sturgis.

Insider’s Guide

38 STEWARDS OF THE LAND

The Snyder family gives us a glimpse at ranch life.

44 THE MAN OF STEEL

A single dad, a dedication to craftsmanship and now international acclaim.

49 SHINE ON Scooptown Car Wash puts family and community first.

52 SAFARI

Stories of adventure told in photos in and around Sturgis.

68 RISE AND DINE

Don’t skip the most important meal of the day.

70 EVENTS

Signature events for 2025.

Butte Lake

WELCOME “

Why does Sturgis excel in so many different areas? Industry, arts, agriculture, even family life all seem to have a special — something — here in Sturgis. In this year’s edition of 57785, we had a blast sharing stories of this excellence that can be found all over Sturgis.

Finding these stories was actually pretty easy. The tricky part was deciding which incredible ones to save for next year. I’d venture to say that the per capita level of talent in Sturgis has got to be some of the highest in the country. Our musicians, our entrepreneurs, our historians, our agricultural community and much more all demonstrate a level of passion that is beyond astonishing.

So whether you’re a longtime member of our Sturgis family, are new to the area or are here for a visit, I’d invite you to celebrate our outstanding community with us. 57785 is a special place. We hope you enjoy this snapshot of excellence.

VERONICA GROSEK, EXECUTIVE DIRECTOR STURGIS AREA CHAMBER OF COMMERCE

While

A Picture of the Past

A CONVERSATION WITH A HISTORIAN

“The past matters,” said Mark Rambow, the President of the Sturgis and Meade County Historical Society. “Our history is what makes us unique, identifiable. Whether it’s our community, our family, or our state, everybody is able to identify with a shared task and a shared common origin. And our origin story is different from that of Deadwood and Lawrence County, or from Rapid City or Pennington County. It has its own unique story, and I think preserving that unites us as a community.”

In 1894, a time capsule was sealed within the cornerstone of the original Meade County Courthouse in Sturgis. Discovered 70 years later during demolition in 1964, it was photographed, sealed back up, and stored away — forgotten under a model of the old courthouse. Now, well over a century after its initial placement, the Sturgis & Meade County Historical Society, alongside the Meade County Commission and the Sturgis Area Arts Council,

has reinstalled the time capsule at the Erskine Office Building. This collaboration serves to honor the town’s heritage and to create a connection between past and present.

This reinstallation not only preserved the 1894 contents but also invited the public to contribute modern artifacts, offering a snapshot of life since the 1964 reopening. One of those contemporary items was an issue of 2024’s 57785 magazine.

“People want to look at Sturgis and see a community that’s only about motorcycles,” Mark explained. “And that’s all they see. I don’t want to take away from that, but there’s so much more to the community. There’s our origin, our early wild days, our growth and development over the years, and so much more than motorcycles; it’s about the people, the families, the changes over time.” ●

A sense of place

THE POWER OF COMMUNITY SPIRIT

The Sturgis Commercial Club is the quiet architect behind one of the region’s most cherished landmarks — Bear Butte Lake. Nearly a century ago this club picked up the baton to complete this incredible community project.

Even through the Great Depression, this group’s tenacity was unwavering. They navigated technical hurdles and cultural sensitivities with grace, proving that true leadership is about blending innovation with respect. Monumental partnerships were formed, plans were honed, and Bear Butte Lake became a symbol of collaboration and resilience.

Completed in 1938, this 268 acre lake stands as a testament to the power of community spirit, foresight and the enduring value of local leadership. The lake is now a regional hub for recreation, including fishing, boating and even some out-of-the-ordinary sports like snowkitting (pictured).

Today, the Sturgis Commercial Club continues to nurture the Sturgis community in countless ways. Readers today might be more familiar with this club’s more contemporary name: The Sturgis Area Chamber of Commerce.

Special thanks to local historian, artist and writer, Dustin White, for shining a light on this incredible snapshot of history.

You can read his full story and much more about the area’s history at historicalsturgis.com.

HERITAGE

Teaching History

FOR OVER FIVE DECADES, THE WESTERN DAKOTA ANTIQUES CLUB HAS BEEN CREATING AN ANNUAL EXPERIENCE THAT COMBINES THE EDUCATIONAL OPPORTUNITIES OF A MUSEUM WITH THE CAMARADERIE OF A COUNTY FAIR.

What do we lose when we lose touch with our roots?

This question lies at the core of why the Western Dakota Antiques Club has been hosting the Steam and Gas Threshing Bee for over half a century. “We might lose our connection with our food,” said William Huston, a dedicated board member of the nonprofit organization. “Where does the spaghetti on your plate or the burger you’re eating come from?” As more people drift away from their agricultural origins, William and others worry that even something as fundamental as understanding where our food comes from may fade into obscurity.

WHAT TO EXPECT

The event unfolds each year from Friday to Sunday on the third weekend of August, set against the scenic backdrop of Bear Butte’s southern slope. The grounds come alive with tractors, combines and other equipment that are often decades old — some even surpassing 100 years in age. These mechanical wonders don’t simply stand as static displays; most are fully operational, providing a hands-on journey through the evolution of technology. For many today, steam engines are little more than footnotes in history books. But here, the hiss and whirr of these machines bring the past to life in a truly immersive way.

While the chugging engines may steal the show, the Threshing Bee offers far more than just a captivating spectacle. Fun, fascinating and unique, the Threshing Bee is, above all, essential. It serves as a vital means of preserving history, ensuring that Sturgis and the surrounding region remain firmly connected to their agricultural heritage.

3RD WEEEKEND IN AUGUST

Visitors can expect daily parades, hands-on activities for the kids, the chance to learn from museum exhibits, flea markets and more. A fun way to appreciate the versatility of steam power is to buy some homemade ice cream made with equipment powered by a steam generator. You can then enjoy your treat while watching a steam shovel in action — a massive steam-powered machine that’s the precursor to modern excavators. From powering small conveniences to literally moving mountains, the steam engine truly revolutionized the world.

Volunteers like William bring vintage farming machines to life with exciting demonstrations like the tractor pull and tractor drive.

Mark your calendar for the 2025 Steam and Gas Threshing Bee.

Beyond the Threshing Bee

As a nonprofit organization, the Western Dakota Antiques Club hosts other events throughout the year, including an Easter egg hunt and can be seen at parades and other events throughout the area. To stay informed with everything that the Club is up to, follow them on Facebook.

Steam-powered

Steam engines work by burning wood, boiling water and creating steam. The pressure from this steam moves a piston and is able to power machines ranging from tractors, heavy equipment, generators and more. James Watt, a Scottish inventor, changed the steam engine — and history — when he added a condenser to the design. The updated version of the steam engine was vastly more efficient. A watt, a unit that measures how much energy is being used, was named in his honor.

The event takes place one mile east of Sturgis, past the Buffalo Chip. 13380 Alkali Road.

STURGIS’ AGRICULTURAL LEGACY

Sturgis’ agricultural history makes it an ideal location for the Steam and Gas Threshing Bee. The town and its surroundings have long been defined by farming and ranching. This deep connection to the land is reflected in the event, which honors the tools and innovations that were once essential to the area’s livelihood. The region’s rich farming heritage, from early homesteading to modern ranching, also provides the perfect context for the annual gathering. The Threshing Bee serves as a living tribute to that history, bringing together the community and visitors alike to experience the machinery, technology and methods that helped shape the region. Through this event, the Western Dakota Antiques Club ensures that future generations stay connected to the agricultural roots that remain at the heart of Sturgis. In 2024, the Threshing Bee marked its 56th anniversary. William is confident that the event will continue for generations to come. “It’ll be here for another 56 years,” he said. ●

STURGIS STAYS

THE ART OF REST

In a town known for its lively energy and outdoor adventures, Sturgis offers much more than excitement — it’s a place to truly unwind. Whether you’ve spent the day exploring local attractions, hiking through scenic landscapes or simply enjoying the atmosphere, Sturgis provides a variety of spots where you can rest and recharge. From the plush comfort of an upscale hotel to the peaceful serenity of a campground, Sturgis has something for every traveler seeking a restful retreat.

Downtown Luxury

THE HOTEL STURGIS

The Hotel Sturgis, the only hotel on Main Street, exudes a sense of sophistication and style that is unmatched in the area. Its unique charm is further enhanced by its in-house coffee shop and bakery. Housed in a building over 130 years old, the property has a rich history of serving the town in various capacities. Today, this iconic hotel continues its service by providing visitors with comfort and rest in a stylish setting. Guests can enjoy the energy of downtown Sturgis from their private balconies. Book your stay at the Hotel Sturgis and experience the perfect blend of history, comfort and convenience.

1144 Main Street

Sturgis, SD 57785

(605) 561-0116

thehotelsturgis.com

Convenience and Elegance

BAYMONT INN AND SUITES BY WYNDHAM, STURGIS

Looking for a comfortable and convenient place to stay after a day of exploring the Black Hills? The Baymont Inn in Sturgis has everything you need, including quiet rooms, a fitness center, breakfast and wi-fi. In addition to the standard amenities, the Baymont Inn also offers a unique and relaxing experience at the 44 Lounge & Casino. Enjoy a whisky and seltzer bar, a delicious menu and weekly live performances. Unwind in style and treat yourself to a well-deserved break.

2721 Lazelle Street Sturgis, SD 57785

(605) 206-5400

baymontsturgis.com

Putting Down Roots

STURGIS HIDEAWAY AT DESJARLAIS FARMS

Stay at a unique working farm and winery located in the heart of Sturgis. Find rest and relaxation in their boutique cabins, repurposed sheep wagon, train caboose and other fun and whimsical spaces.

1335 Ballpark Road Sturgis, SD 57785 (605) 347-0793 desjarlaisfarms.com

History Comes Alive

THE STURGIS MOTEL AND POKER PALACE

Stay in the historic Poker Palace, once owned by the Old West legend, Poker Alice, herself. Here, history comes alive with tales of danger and intrigue. For those seeking a more modern stay, the motel also offers contemporary rooms.

1802 Junction Avenue Sturgis, SD 57785 (605) 347-2506 thesturgismotel.com

Hub for Adventure DAYS INN BY

WYNDHAM STURGIS

Start your Black Hills adventure at this comfortable hotel, conveniently located off I-90 near Sturgis. Enjoy a complimentary light breakfast and coffee before exploring the area. After a day of adventure, unwind and sleep soundly on a luxurious pillow-top mattress.

2630 Lazelle Street Sturgis, SD 57785 (605) 206-3077

Comforts of Home

WHEELER FARMS VACATION RENTALS

Wheeler Farms offers a locally owned and managed collection of pristine rental homes, perfect for family trips and large groups visiting the Sturgis and Black Hills area. These meticulously maintained properties provide all the comforts of home and more. With three homes conveniently located on the same street, large groups can enjoy both proximity and privacy.

(605) 381-8778

wfvacationhomes.com

Fresh and Serene

THE COTTAGE AT BEAR BUTTE GARDENS

Bear Butte Gardens, a USDA certified organic working farm, offers visitors the opportunity to experience an organic lifestyle through farm tours, classes and fresh produce purchases. For those seeking a more immersive experience, the cottage at Bear Butte Gardens provides a tranquil escape and a unique opportunity to embrace a new perspective amidst fresh air and serene surroundings.

20445 Highway 79 Sturgis, SD 57785 (605) 490-2919 bearbuttegardens.com

Family Fun

STURGIS LODGE AND SUITES

Heading on a family road trip? The Sturgis Lodge and Suites is the perfect spot to crash for the night. They’ve got a pool and breakfast – a total win for the kids. So, if you’re planning your next adventure, don’t forget to check out the Sturgis Lodge and Suites.

2431 Junction Avenue

Sturgis, SD 57785 (605) 347-3604 sturgislodgeandsuites.net

CAMP IN STYLE

Looking for a site to park your big rig? How about a spot to do some tent camping? Here’s some of our favorite campgrounds in Sturgis.

Bear Butte Creek Campground bearbuttecreekcampground.com

Black Hills Vista RV Park blackhillsvista.com

Buffalo Chip Campground buffalochip.com

Creekside Campground creeksidesturgis.com

Gentle Eagle Campground gentleeaglemanor.com

Iron Horse Campground ironhorsecampground.com

Kickstands Campground & Venue kickstandsllc.com

Lamphere Ranch Campground lamphereranch.com

No Name City Luxury Cabins & RV nonamecity.com

Ride N Rest Campground ridenrest.com

Rush No More RV Resort & Campground rushnomore.com

Shade Valley Camp Resort shadevalley.com

Sturgis RV Park sturgisdowntownrvpark.com

Sturgis View Campground sturgisviewcampground.com

FROM STURGIS TO THE STAGE

This Sturgis original is making her mark on the music scene.

Sturgis is a vibrant community overflowing with artistic expression. From sculpture to painting to music, the town is a powerhouse of creativity, earning its place as an epicenter for the arts.

Jessica Loobey, a Sturgis native, is a shining example of the remarkable talent this small town fosters.

Recently nominated for New Artist of the Year at the Country Music Originals Awards, Jessica credits her close-knit, small-town upbringing for shaping her into the artist she is today. “In big cities, you don’t have those deep-rooted connections — people who’ve known you since kindergarten,” she said. These lifelong friendships and mentors have provided her with the unwavering support that’s helped her grow.

Jessica grew up on a ranch near Bear Butte, a lifestyle she treasures. “I love the ranch life and the freedom that the Sturgis area offers,” she reflected.

For 14 years, Jessica worked as a hairstylist, and she now sees her music career as a full-circle moment.

"It’s been crazy because I have clients who were my kindergarten teachers, people who’ve known me since

“Having everybody out there dancing in the crowd, and singing the words back to my own songs — that’s just the most magical thing you could possibly experience.”

I was little and have followed my music journey. Now, they come in and say, ‘I’m so proud of you. How’s the music world?’”

THE START OF A MUSICAL JOURNEY

The Loobey family has always had music in their blood. “My mom played piano, my dad played a little guitar, and I’ve been singing since I was a kid,” Jessica recalled. “There are some embarrassing photos of me as a little girl, dressed in a pink cowgirl outfit, singing Terri Clark songs on a karaoke machine when I was probably four or five. I've always loved singing and country music.”

In high school, Jessica’s passion for music evolved into something more serious. She became close friends with an older student, and the two began performing together. “We started as a duo and played at the Loud American, and that’s when I got my start,” she explained.

After her friend moved on to college, Jessica was uncertain about the future of her music career. But her next opportunity came when she was asked to fill in for a member of an established musical duo during the pandemic. “The other girl was in the military and couldn't be out and about, so I was asked to fill in.” From there, Jessica began making a name for herself, and eventually had the chance to perform with a full band.

BREAKING THROUGH TO THE BIG TIME

Every artist has a moment when they realize they've truly made it, and for Jessica and her band, that moment came when they opened for Clare Dunn in Alamosa, Colorado. “Having everybody out there dancing in the crowd, and singing the words back to my own songs — that’s just the most magical thing you could possibly experience,” she said, reflecting on the thrill of that performance.

But the magic didn’t stop there. At the same concert, Jessica was amazed when the audience began passing up items for her to autograph. “I was signing boots, phone cases, and belts. Someone even handed me a ping pong paddle. It turned into this spontaneous autograph session, and it was the best thing ever. I’ll probably never

JESSICA’S FAVORITE MUSIC

“My music is definitely influenced by Shania Twain, Miranda Lambert and Little Big Town. You can’t grow up in the country and not sing your heart out to Shania!”

Growing up on a ranch near Bear Butte, Jessica draws deep musical inspiration from rural life.

autograph another inhaler, but that was so cool.”

For Jessica, that moment marked a turning point in her musical journey. “We went down there, and nobody knew who we were, but the crowd was so welcoming and accepting. It really made us feel like we’d made it.”

JESSICA’S PICKS

Jessica is the perfect person to plan our Sturgis day trip — she's a Sturgis superfan! Here's what she recommends:

Breakfast : Start the day with a classic small-town breakfast at either Side Hack Saloon or Uncle Louie's. Both spots have a welcoming atmosphere; the Side Hack is just such a staple.

Morning Activities: After breakfast, take a stroll downtown. Check out the mural of the Sturgis Motorcycle Rally, which is a great photo op. Explore the local art on Main Street and visit Just for Looks Boutique for unique clothing, gifts and shoes. Another shopping spot is Black Hills Rally and Gold — don’t let the name fool you, there’s something for everyone there.

Lunch: If it's Wednesday or Friday, head to Gold Pan for homemade pizza. If you want to try something legendary, go to Loud American for their famous steak tips.

Dessert : Get a sweet treat from Emma’s Ice Cream Emporium like a shake or an ice cream cone. If you're craving something else, Sturgis has plenty of other dessert options.

Dinner : For a relaxed dinner, head to Sturgis Brewing Company. It has a great menu and a cozy ambiance with fireplaces or a patio for warmer weather.

Bonus Activities: If you're visiting in the summer, make sure to check out Music on Main every Wednesday. It's a gathering with food trucks, live music and more. Check out the Good Stuffed and Pooters BBQ for some amazing food truck options. ●

MUST-SEE MUSUEM

FROM SWEDEN WITH LOVE

The Sturgis Car Museum exists to preserve the legacy of rare and historical automobiles, particularly Saab vehicles. Tom Donney, the museum’s founder, shared the journey that led to the creation of the museum and the passion behind its extensive collection.

The Sturgis Car Museum can trace its roots back to the acquisition of 11 rare Saab cars that were part of General Motors’ Heritage Collection. A little background on how that happened: GM acquired the iconic Swedish car brand after Saab, originally and still a thriving force in aerospace, sold off their automobile branch in 2000. A Dutch company, Spyker, later acquired the Saab brand in 2010 after GM declared bankruptcy. Finally, Spyker declared bankruptcy in 2012.

Because of this eventual insolvency,

the Saabs in the GM Heritage Collection were sold at auction. Tom Donney, an Iowa native, and one of his friends were the highest bidders. Over time, Tom and his wife, Patti, added even more vehicles to their collection, totaling 17 cars that once belonged to the General Motors Heritage Collection.

The growth of this impressive collection spurred the Donneys to make a decision: to turn this collection into a public museum. “We decided these cars had historic value and should be saved, not split up into private collections,” Tom explained. In 2017, they opened the Sturgis

Why Saab?

Saab was founded in Sweden in 1937. This nearly 90-year-old company started and continues to thrive in the defense and aerospace industry, but from 1946 to 2011, Saab designed and manufactured some of the most well-beloved and revered cars of all time.

In fact, it was the company’s expertise in aerodynamics that led to what seems like a natural connection: automobiles that cut through the air like a jet. The rich engineering heritage of these special vehicles also ushered in some technological advancements in vehicles that are commonplace today, like heated seats and turbo charged engines.

Car Museum, originally featuring around 100 cars, with many still personally owned by the Donneys. The goal was to preserve and to educate, and they’ve since received numerous donations and sponsorships that keep the museum growing and evolving.

THE MUSEUM

The Sturgis Car Museum specializes in showcasing a diverse selection of historical and fascinating vehicles. Tom is an enthusiast of all sorts of vehicles, but Saabs will always have a special place in his heart. This special passion for Saabs stems from their one-of-a-kind design and innovative features, which set them apart from other cars. “Saab was one of the first companies to wind tunnel test their vehicles and create safety zones that absorbed impact during a crash,” Tom noted, explaining how Saab’s commitment to engineering excellence and safety originally won his admiration.

One of the aspects of the museum that Tom is most proud of is its deep commitment to the Sturgis community. A vivid example of this dedication is how

Tom and Patti invited the Sturgis Baseball Club to use part of the museum as an indoor batting facility for several years each winter. “I can guarantee you,” Tom said, smiling, “that we’re the only car museum in the world that had an indoor batting cage.” The baseball club eventually gained a space of their own for winter practice, but that willingness to support the community in such a tangible way cemented the Sturgis Car Museum’s commitment to the community of Sturgis.

In the years since opening its doors, the Sturgis Car Museum has become a beacon of cultural and historical preservation in the automotive world. This special museum has not only garnered global attention due to its immense collection of Saabs and other remarkable cars, but has also become a symbol of community involvement and heritage preservation. For those passionate about cars, history or simply looking to explore something unique, the Sturgis Car Museum stands as a testament to the dedication of a people committed to safeguarding the past for future generations. ●

Drive. Learn more at sturgiscarmuseum.com.

Tom and Patti Donney invite you to the Sturgis Car Museum, located at 940 Dickson

With over 100 historical vehicles on display, the Sturgis Car Museum is a must-stop attraction for car-lovers of all ages.

STURGIS FOR TWO

Planning a romantic rendezvous with your special someone?

Whether you’re a local looking to plan the perfect night out with your boo, or if you’re a visitor to the City of Riders, you’ll be sure to find the perfect combination of good food, good times and a great place to rest your heads.

LOOK YOUR BEST

Everyone wants to look good on a date. To find a great new outfit, visit Sturgis Rally & Gold or Just for Looks Boutique. And to get your hair and nails looking perfect, make an appointment at Total E’Clips Salon. You could also consider relaxing together before your night out by booking a massage with Warrior Within Massage & Bodywork

EAT

Romance is better on a full stomach. Grab dinner at the Sturgis Brewing Company. Pair their one-of–a-kind beers with their elevated take on bar food. Their gigantic pretzel served with a selection of different sauces is a fun starter to share. Then, move on to a tasty entree, like a flatbread pizza or a classic or creative sandwich. If you need something sweet to round out

your meal, stop at Emma’s Ice Cream Emporium. Another favorite spot to grab a bite to eat is Uncle Louie’s. Located on Main Street, this diner is all about classic food served up right. With a comfortable dining room, Uncle Louie’s is also all about an atmosphere that’s conducive for long, meaningful conversations.

PLAY

If the weather cooperates, go on a romantic evening stroll through the Fort Meade Recreation Area . The trails that wind through the over 6,000 acres of forest and field mean as much or as little walking as you’d like.

If it’s raining or too cold, a little shopping expedition might be in order. The Prairie Emporium is a one-of-a-kind shopping experience in Sturgis. Think of

Romance is alive and well in in the City of Riders. Whether you’re a local or visitor, consider Sturgis for your next getaway destination.

it as antiquing with attitude. This shop, a favorite of locals and visitors alike, will wow you and your partner with its charm and character. Pick out a treasure or two and proudly display it back at home. Everytime you look at it, you can remember this lovely date.

You could also head up Vanocker Canyon Road to discover Belle Joli’ Winery. This local winery specializes in sparkling wines and offers tastings and tours. As they say there, “Drink in the beauty of the Black Hills.”

STAY

For an elegant and stylish hotel experience, book a room at the Hotel Sturgis. Located on Main Street, this boutique hotel will make you swoon with its elegant design and curated amenities. Breakfast is easy and

stylish here, with a coffee shop and bakery in the lobby.

If you and your honey are in the mood for a stay that’s more out of the ordinary, consider one of the eclectic cabins at the Sturgis Hideaway. Located at DesJarlais Farms and Winery, these whimsical cabins come in the form of a repurposed sheep herder’s wagon, a chicken coop, a train caboose and more. And did you catch the winery part? While you’re booking your stay here, make sure to also book a wine tasting. ●

FOR FAMILIES

KID-APPROVED STURGIS

Whether you’d label your fam as outdoorsy or not, Sturgis is a community that is full of family-friendly thrills as well as space to recharge. So if you’re experiencing the City of Riders with little ones in tow, check out our guide to the best-est day ever in Sturgis.

MORNING

Start your day off right by enjoying the most important meal of the day at BrewBerry Bistro. Sip on an expertly crafted latte or cappuccino and nosh on a filling breakfast sandwich or bowl. You’ll leave this stylish new bistro full and ready for your day. Once you’ve got some food in your systems, it’s time to burn off some of that energy at the Fort Meade Recreation Area . Acres upon acres of forest, field and creek await your family. If you’re into biking, you can bike to your heart’s content here. If you fancy some history, that can be found in abundance, especially at the Old Fort Meade Museum

Old Fort Meade Museum

AFTERNOON

Get some subs to-go from Sturgis Subs and take them up to Wonderland Cave. Drive up Vanocker Canyon and just follow the signs. The drive up to the cave is a bit of a trek, so better grab everyone a little treat to keep up the energy. Swing by Rev It Up Coffee on your way for some lattes and smoothies.

That drive through Vanocker Canyon, by the way, is amazing. Drink in the scenery while you drink in your coffee and don’t worry about getting lost, the road to Wonderland is well-signed.

Once you get there, pay for your tour and explore the grounds above the cave while you wait for your group to be guided down into the cavern (tours take about 45 minutes). You can also fill any wait time eating your lunch al fresco in the pines. Oh, and don’t forget this: inside the cave is a constant 47 degrees, so everyone might want to bring a hoodie — even if it’s 100 degrees outside.

EVENING

Once you get back to town, bowl a couple of rounds at Sturgis Strikers. If your crew is feeling peckish at this point, this downtown bowling alley offers a nice selection of snacks to tide them over. Once it hits dinner time, mosey on over to the nearby Loud American. Choose from drive-in inspired cheeseburgers or, of course, their worldfamous steak tips. Everyone will be able to find something on the menu to suit their cravings.

If you’re still hungry after that excellent meal, take a stroll over to Emma’s Ice Cream Emporium to end the night with something sweet. ●

3 MORE FAMILYAPPROVED STOPS

There’s so many ways for families to enjoy the Key City. Our itinerary just names a few. Here’s three more.

STURGIS CAR MUSEUM

Do you have little ones who love all things fast? Step inside this unique museum and be blown away by this collection of iconic Saabs and other vehicles.

STURGIS MOTORCYCLE

MUSEUM

Another one for the speed demons in the family. This downtown museum takes its visitors back to the roots of the Rally.

STURGIS COMMUNITY CENTER

Get your swim on as a family. The Community Center is complete with a pool, waterslide and hot tub. Day passes are available and so are memberships.

CONVERSATION STARTERS

While you sit and eat your meals or drive to your next destination, here’s a few ideas to get the conversation and the family memories flowing:

Would you rather own the world’s most expensive pedal bike, or own the world’s cheapest motorcycle?

Would you rather perform on the Buffalo Chip stage dressed like a baby or perform for a crowd of babies dressed like a rockstar?

Would you rather eat (by yourself) a pound of steak tips or a pound of ice cream?

One of Sturgis’ nicknames, Key City, refrences how it’s a hub for the Black Hills as a region. Remember that when planning your next Black Hills adventure.

AGRICULTURE

STEWARDS OF THE LAND

Ken Snyder reflects on the intertwined importance of family, faith and cattle ranching — and how a life dedicated to the land fosters deep connections to both creation and community.

“I think the cow and calf business really grounds you,” said Ken Snyder, a third generation rancher, whose property runs along the interstate between Sturgis and Piedmont. Most residents of the Black Hills have driven by the Snyder Ranch countless times, but have probably never stopped to contemplate these thousands of acres and the family who stewards them. “Food grounds you to creation,” Ken went on, “and that grounds you to God.”

Raising cattle — from their birth to their slaughter and every moment in between — provides a picture of life that has defined Ken and his family. Speaking during calving season, he explained, “Right now, one of our boys stays up all night watching cows. He’s able to monitor from inside the house, and if he sees a calf come out with a placenta over its nose, he’s able to hop on the four-wheeler and get to the calving area fast.” Calving season is easily the busiest time of the year for the Snyders. This period of about 60 days in late winter and early spring is a 24/7 operation. Calves could be born at any point in the night, and between

stints of sub-zero temperatures, the alwayspresent possibility of complications and the work it takes to ensure a newly born calf thrives, the Snyders have to work together in near-perfect harmony to ensure a successful calving season.

Ken and his wife, Ronda, live on the ranch along with all three of their sons and their families. Two sons work full time on the ranch, with a third son living there but working in tourism. He does, however, lend a hand from time to time. With the additions of wives and four grandkids — all girls — this ranch is a lively example of an enterprise that is family-owned and operated to its core.

“We work hard every day to make our cattle live — and I have no misunderstanding about their endpoint — but we absolutely give our all to keep them alive and healthy,” Ken said. “If people knew how fragile life is, I don’t think there’d be as much stupid stuff done in the world. All of that, I think, gives you an understanding of nature, and yes, of God. We harvest what God gives us — sunlight and water — and

Daniel Snyder works closely with his dad and brother on their ranch. Their busiest time, calving season, is a 24/7 operation.

we turn that into an economic product that we take to the market.”

A RANCHING FAMILY

“We thought we wanted a girl, but then we got all boys, but that’s OK,” said Ken’s wife, Ronda. Ken and Ronda acknowledge that their life, grounded in family and ranching, is certainly idyllic, and it’s not possible for everyone to work with or see their family every day, but they do certainly treasure it.

“It’s a great place to raise a family,” Ronda continued. “These kids get to be outside. And they get to see and understand where our food comes from.” Ronda, who taught school for a few years, decided to stay home and contribute to the ranch when she and Ken started having children. Ken and Ronda took great joy in raising their children on the ranch and are finding a new level of that delight as they watch their grandchildren grow up on the property.

Family is at the core of the Snyders’ lives. In fact, the Snyder family makes it a point to eat lunch together each day, using that time to discuss the ranch and plan their work. Ken’s two sons, Andrew and Daniel, share the same love for ranching. Andrew was always drawn to ranch life, while Daniel initially explored other career paths before returning to the ranch in 2006. The Snyder’s third son also lives on the ranch with his family. He works in tourism, but helps on the ranch as much as he can.

The sons, along with their mother and father, are all graduates of South Dakota State University. This education has empowered them to adopt practices like no-till farming and crop rotation, methods that preserve the land’s vitality, while also benefiting their cattle and the region’s ecosystem. “The family’s collective education at SDSU has been a big help,” Ken said.

The family is committed to sustainable farming practices, and with about 1,400 animals at any given time at the Snyder Ranch, intentional stewardship like this is crucial to ensure a continually strong herd.

DEFINING A REGION

In South Dakota, there’s four heads of cattle for every one person. Meade County is consistently one of the top five beef producers in the nation. In fact, it was this inclination to ranching that first motivated the residents of the area to seek out their own representation that was distinct from Lawerence County.

Mark Rambow, President of the Sturgis and Meade County Historical Society explained the reason Sturgis (and Meade County) sought out this separation in the late 1800s: “They just had a totally different understanding of how government dollars should be prioritized, so they didn’t see themselves being properly represented by the powers up in Deadwood. They wanted to break away and establish themselves independently.”

That independent spirit, which led Sturgis and Meade County to seek their own representation, still echoes in the region today. The same grit and determination that once sparked the desire for autonomy is still visible in the hard work and self-sufficiency that defines the area’s agricultural community.

Sturgis has a unique identity, and it’s different from the rest of the Black Hills. That was true over a century ago, and it’s true today. This distinct regional personality has allowed agriculture to thrive.

Maybe that same grit and passion is what has also allowed some other areas to flourish in Sturgis, too — art, music, sports, industry — all excel in a remarkable and unusual way in the Key City.

The Snyders recently completed a new barn (pictured above) which has already proved invaluable, especially during calving season.

Ken and Ronda are excited for the future of agriculture in Sturgis. They look forward to continuing to contribute to the community’s thriving agricultural heritage.

This commitment to stewardship extends beyond the ranch’s land and livestock — it also plays a vital role in the local economy. The economic impact of the beef industry in Sturgis and the surrounding areas is undeniable. Businesses in the region, from auto parts suppliers to plumbers and banks, rely on the success of agriculture, particularly ranching. The Snyder ranch is a prime example of how a local agricultural operation can drive the economy, create jobs and foster a strong sense of community. Whether it’s purchasing supplies, working on water projects or hosting events on their property, ranchers like Ken and his family contribute to Sturgis and the surrounding areas in countless ways.

CONNECTIONS

The Snyders are a powerful reminder of the deep connections between family, land and community. As Ken reflects on the ranching legacy of his family, spanning generations and embracing a strong commitment to sustainable practices, his words also illuminate the essential role of agriculture in shaping the economic and cultural fabric of Sturgis and the surrounding area. While ranching is hard work, it’s clear that for Ken and his family, it’s more than a livelihood — it’s a way of life. The Snyder

family, through their dedication to the land and livestock, embodies the values that make Sturgis such a unique and resilient community.

As the community continues to grow and evolve, it remains deeply tied to its agricultural heritage, and ranchers like Ken, with their rich history and unwavering commitment to the land, will continue to play a vital role in shaping the future of Sturgis. The values of stewardship, sustainability and family, passed down through generations, remain the cornerstone of a thriving and resilient Sturgis — where the past, present and future of agriculture will always hold a special place. ●

Every animal born on the Synder Ranch is examined, immunized and tagged on the ear. Females are tagged on their left ear, and males on their right ear.

THE MAN OF STEEL

Lightshoe, a business which started as a simple solution for a single dad, has grown into a prominent player in the world of motorcycle racing.

Founded on a foundational value of showing up when it counts, this Sturgis company is leaving its clients — both locally and internationally — smiling.

THE MOTHER OF INVENTION

The origins of Lightshoe are rooted in necessity. Gary Kinzler, the company’s founder, recalled how, many years ago,

as a single father, he had two young sons who were eager to race motorcycles. However, money was tight, and affording the gear they needed was a challenge. But as with many great inventions, necessity — or poverty, as Gary is fond of saying — proved to be the mother of invention. “I had two little kids that wanted to race, and I didn’t have any money. But I had welding abilities,” Gary recalled.

Decades ago, flat track racers would search out chrome bumpers from certain models of cars to carve up into hot shoes. The craftsmanship has obviously improved on this vital piece of gear since then.

One of the most vital pieces of equipment that flat track racers depend on is a steel shoe, also called a hot shoe. This steel covering for a rider’s left boot prevents the sole of that boot from catching or wearing away on the track.

“The racers go in an oval and they put their foot down and it slides on the ground, nice and smoothly,” Gary explained. A quality hot shoe makes this smooth sliding possible. It also increases control of the motorcycle and prevents sparks from flying from the racer’s boot, which can be detrimental, particularly at night.

Looking for any way possible to make his sons’ entry into motorcycle racing more affordable, Gary started welding and, voila, his boys had hot shoes for the price of a couple pieces of metal.

It wasn’t long before Gary started getting more requests for custom-made steel shoes. “Their friends wanted hot shoes,” Gary said. “Then it got to a point where the idea became, hey, maybe we could actually start selling these to support our race habit.”

Fast forward, the boys eventually moved on from racing, but the business kept up. “And it’s been a good business,” Gary reflected. Lightshoe was born.

HOW GARY MET KELLI

In a movie, it’s called a “meet-cute” — an endearing and memorable way a couple encounters each other for the first time. For Gary and Kelli Huisenga, their meeting was exactly that. Kelli’s son and Gary’s sons were about the same age but didn’t know each other. One day, all three boys headed to the Sturgis Community Center, with Kelli and Gary in tow. While Kelli worked out on an elliptical, her son went off to explore. After her workout, she couldn’t find him.

As it happens, Gary had taken Kelli’s son under his wing and was playing racquetball with him. Kelli was relieved to find them, and Gary asked if she wanted to grab coffee. “My son,” Kelli recounted, “who hated every boy I ever dated up to this point — when we were getting ready to leave the community center, said, ‘Mom, you should get his phone number.’”

The two married, and eventually Kelli became a key player in Lightshoe’s operations. “It’s Kelli’s full-time job now,” Gary said. “She’s definitely the one who keeps the train on the tracks.”

FLAT TRACK IN STURGIS

Reflecting on the rise of flat track racing, Gary and Kelli are particularly excited about the American Flat Track’s introduction of TT races to Sturgis. “They handle events with such professionalism, and even though we were a small part of it,” Gary said, “seeing that level of dedication is inspiring.”

Each Lightshoe is handcrafted by Gary, and racers from all around the world have grown to trust in that individualized level of care.

Photo courtesy of Chase Saathoff Racing, one of Lightshoe’s sponsored racers.

WHAT MAKES LIGHTSHOE SPECIAL

When Gary first made those steel shoes for his sons, he never could have imagined the thriving business it would become. “I truly believe it’s a God thing,” Gary said. “We offer the best customer service, and people notice. These days, that’s something rare. We stand behind what we do and offer a product we’re proud of.” Customers often echo the same sentiment, commenting on how enjoyable it is to work with Lightshoe. “Customers have said that ‘After you hang up the phone with these guys, you’ll have a smile on your face and a couple of lifelong friends,’” Gary shared. Kelli added, “This guy here (Gary) has an amazing business savvy that he would never admit to.” With the addition of boots, helmets and protective gear, Lightshoe has grown into a one-stop shop for flat track racers — locally, nationally and around the world. ●

LIGHTSHOE’S LATEST ACHIEVEMENT?

Becoming the Official Steel Shoe for American Flat Track. With a bright future ahead, Gary, Kelli and Lightshoe are ready for the next chapter. Congratulations!

SHINE ON

From muddy inspiration to a sparkling success, Scooptown Car Wash is a shining example of a family business that’s dedicated to giving back to the community of Sturgis.

We often don’t truly appreciate the value of things in our lives until we reflect upon it later. Growing up surrounded by a loving, supportive community is a perfect example of something we may take for granted until hindsight reveals its significance.

Chris and Tylea Bergman were both born and raised in and near Sturgis, with Tylea growing up in nearby Piedmont and Chris being raised in Sturgis proper. They both graduated from Sturgis Brown High School, with Tylea finishing in 2009 and Chris a few years earlier, in 2007.

Looking back on their childhood, both Tylea and Chris appreciate the strong sense of support that the Sturgis community provided. As Tylea reflected, it’s easy to take these things for granted while you’re growing up, but now as parents and business owners, they’ve gained a new perspective. “Looking back now, especially as we raise our own family, we see how many opportunities were provided to us because of the supportive community we

had,” she said. That support is not just limited to their personal experiences but has also been a key factor in the success of their business.

Raising their own four young children — two girls and two boys — in Sturgis has been a joy for Chris and Tylea. As parents, they recognize the value of being part of a community where their kids can thrive. They want to make sure their children grow up with the same opportunities they had. Their family is frequently spotted around town, attending events, volunteering and supporting local causes. This intentional involvement is all about passing on a legacy of character and caring to their kids. “We want our kids to be successful,” Chris said.

GRATITUDE

Chris, who worked in North Dakota’s oil fields, frequently returned home to Sturgis with his truck caked in mud and dust. Frustrated by the lack of a local car wash that could effectively clean his vehicle,

Chris and Tylea decided to open a modern, high-quality car wash in Sturgis. The couple launched Scooptown Car Wash in 2020, focusing on providing a top-notch experience for customers.

What started as a simple solution to keeping their own vehicle clean has evolved into a thriving business that is deeply intertwined with the community. It’s no surprise that the Bergmans have discovered a passion for giving back to the community they call home. One of their biggest events of the year is their annual customer appreciation party at Scooptown. The event, which has grown over the years, brings the community together with free food, bounce houses, live music and more. “We try to make it as much of a family fun night as possible, and we cover all the costs,” Tylea explained. “It’s our way of saying thank you for all the support the community has shown us.”

The Bergmans have also contributed in other meaningful ways, such as purchasing sports equipment for local schools. They recently donated 80 chairs for the middle and high school sports programs in Sturgis. “We just want to be involved, and we want our kids to see how important it is to be involved and give back,” Tylea said.

Chris added, “I think the only reason we’re here is because of community support. We’re very grateful to the Sturgis community.” ●

Learn more at scooptowncarwash.com

PET WASH

The pet wash at Scooptown Car Wash has been a huge hit. Pet owners love the designated area to wash their furry friends.

With a convenient location, it’s never been easier to keep your car or truck clean in Sturgis. Visit Scooptown Car Wash at 710 Anna Street, near Exit 32.

CYCLING

SNOW BIG DEAL

Fat tire biking in the Black Hills offers thrilling winter adventures, with riders carving through snowcovered trails, exploring stunning landscapes and embracing the rugged beauty of western South Dakota.

The City of Riders, Sturgis, is the perfect launch pad for fat tire biking in the Black Hills. Its convenient location to both National Forest and State Parks provides easy access to a variety of scenic and diverse biking trails. Custer State Park boasts over 71,000 acres of rugged terrain and stunning vistas. The Centennial Trail, which passes through Bear Butte State Park, is another favorite for biking year-round, with its mix of challenging climbs and exciting descents.

The proximity to both local and regional trails for all skill levels make Sturgis a top destination for an unforgettable biking experience, regardless of the season.

This page: Bear Butte Lake offers a low stress, high reward outing for anglers. Bass, bluegills, crappie and more can all be hooked at this 268 acre lake.

Page 58 and page 59, top: take a scenic drive through Vanocker Canyon to discover Dalton Lake. This peaceful body of water in the Black Hills National Forest is perfect for a full day adventure, complete with camping and picnic areas.

Bottom left: Shore fishing is an easy way to start angling at Bear Butte Lake.

Bottom right: Bear Butte Creek runs between Sturgis and Fort Meade and is great spot to snag brown and rainbow trout.

CAST OF CHARACTERS

FISHING SAFARI

RADICAL

STURGIS TT

The word radical comes from a Latin word meaning “root.” The word has also come to mean extreme and a slang term for cool. The 2024 introduction of TT racing to downtown Sturgis fits every definition of radical: extreme, cool and back to roots.

The 2024 Sturgis TT race continues the legacy of “Pappy” Hoel’s 1938 flat track races.

The 2024 Sturgis TT, held on August 11, blended flat-track racing with the iconic Sturgis Motorcycle Rally. This inaugural event, part of the Progressive American Flat Track series, transformed downtown streets into a hybrid dirtand-asphalt circuit, drawing thousands of spectators and generating a $1 million economic impact for the region.

Rodeo is a cornerstone of the Sturgis community. Ryan Casteel, former president of the Sturgis High School Rodeo Booster Club and a former high school rodeo competitor himself, explained, “Sturgis has had a long history with Rodeo. We’re an ag community. It’s the farmers and the ranchers who keep this town alive.” For decades, the sport has played an important role in shaping the lives of many Sturgis residents.

Ryan and a group of dedicated locals have been working for the last few years to secure a new rodeo facility for the high school team and others enthusiasts. This new arena is crucial for the future of rodeo in Sturgis. A bigger, modern venue primarily ensures a continually robust high school program and also brings the added benefit of bolstering tourism and the local economy by ensuring larger, regional events can take place in Sturgis.

From businesses to residents, the community has rallied behind the project, raising half a million dollars to build this state-of-the-art facility. “I just want to thank the community for all the support we’ve received,” Ryan said. “During the radiothon, people called and said, ‘When you’re ready to start, let me know, I want to help.’ Or they offered to bring their skid loader. It’s the people in this community who make all the difference. We have a strong, supportive community, and I’m really proud of our rodeo kids and everything we’ve accomplished together.”

RODEO REIGNS

RODEO SAFARI

Opposite, Arena Haugen, Sophomore, ropes a calf. This page, clockwise: the 2024 Sturgis Brown High School team pose for a group photo; Wraylee Brown, Junior, competes in barrel racing; Scout Casteel, 6th Grader, competes in barrel racing.

Photos courtesy of Sturgis High School Rodeo Booster Club

THE HOT LIST

RISE AND DINE

Maybe you have a lot on your plate right now; just make sure an amazing breakfast is too.

Sturgis is home to a variety of charming local breakfast spots where you can enjoy everything from hearty meals to light bites in cozy, welcoming settings. Whether you're looking for a classic diner experience, a coffee shop to relax in or a lively atmosphere to start your day, Sturgis has something for every breakfast-eater. These locally owned eateries offer outstanding food, friendly service and unique vibes, making them perfect places to fuel up before a day of exploring the area. Check out this list of local favorites for your next breakfast outing in Sturgis.

UNCLE LOUIE'S DINER

1039 Main Street

Everything you want in a diner. Uncle Louie’s is serving up classic breakfast dishes like eggs, bacon and much more. Known for its friendly service and warm atmosphere, it's a great place to enjoy a hearty meal and to start your day.

SIDEHACK SALOON

1027 Lazelle Street

This iconic local spot offers a variety of breakfast options. With tasty food and a relaxed vibe, it's perfect for those who want a comforting breakfast in a casual, friendly setting.

STURGIS COFFEE COMPANY

2275 Lazelle Street

A local favorite offering a selection of breakfast pastries and light bites. The atmosphere is relaxed and welcoming, making it a great spot for coffee lovers who want a beautiful start to their day with a light breakfast.

BREWBERRY BISTRO

890 Lazelle Street

A cozy bistro offering a variety of breakfast options, from pasties to hearty sandwiches and much more. BrewBerry is ideal for anyone who want to enjoy a relaxed breakfast with an excellent cup of coffee.

THE COFFEE SHOP & BAKERY

AT THE HOTEL STURGIS

1144 Main Street

Located inside the Hotel Sturgis, this sophisticated coffee shop and bakery serves up breakfast treats — including gluten and dairy-free options — and freshly brewed coffee drinks. The historical backdrop makes it a unique breakfast spot.

STURGIS STRIKERS

910 1st Street

5:8 is Sturgis Striker’s in-house cafe. Swing by for an Americano or breve and grab a delectable Daylight Donut. You could also bowl a quick game while you’re there.

REV IT UP COFFEE

2216 Junction Avenue

2703 Lazelle Street

By Kickstart

For a convenient breakfast, drive up to Rev It Up Coffee for a delicious coffee drink and a light bite. With three locations in Sturgis, this coffee kiosk is a great stop for a quick breakfast on the go.

KNUCKLE SALOON

931 1st Street

On the weekends, this legendary Sturgis establisment serves up an epic breakfast.

SIGNATURE EVENTS

The Sturgis Area Chamber of Commerce hosts a variety of exciting and communityfocused events throughout the year, offering something for everyone. From lively music competitions to family-friendly

Mark your calendars!

festivals, these signature events celebrate local culture, foster community connections and support small businesses. Whether you're looking to network, explore the arts or enjoy a fun day out with the family, Sturgis

Election Forums

MULTIPLE DATES

is your place. Mark your calendars for these must-attend occasions, where you'll find entertainment, inspiration and opportunities to get involved in the vibrant heart of the Sturgis community.

Opportunities to meet elected representatives, engage with leadership and stay informed on local and state political matters.

Annual Chamber Awards Banquet

APRIL 3

Celebrate local businesses with awards, presentations and networking in an elegant setting to honor community achievements.

Spring & Fall Community Yard Sales

MAY 3 / OCTOBER 4

Take part in seasonal yard sales offering bargains on second-hand treasures and a chance to connect with the community.

Sturgis Art Festival

JUNE 7

A celebration of local artists and crafters, with displays, vendors and activities highlighting the region’s creativity and talent.

Music on Main Concert & Race Series

JUNE - SEPTEMBER

A fun series of concerts and races happening throughout the summer, offering entertainment for music and sports enthusiasts.

Community Appreciation Picnic

AUGUST 27

A picnic to celebrate the community, featuring free food, live music and fun activities for people of all ages.

Sturgis Fall Festival

SEPTEMBER 20

A family-friendly event with games, vendor booths, food and activities, perfect for a fall day out in Sturgis.

Agriculture Appreciation Banquet

OCTOBER 2

An event honoring the local agriculture community with dinner, entertainment and awards, celebrating the region’s farming and ranching contributions.

Sturgis Small Business Saturday

NOVEMBER 29

Cross off your shopping list by supporting local businesses on this special day by shopping in Sturgis for unique, locally-owned products and services.

Sturgis Tree Lighting Ceremony

NOVEMBER 29

A festive tree lighting ceremony marking the holiday season, featuring local businesses, holiday shopping and community celebrations.

Parade of Lights

DECEMBER 5

Celebrate the season with 40 to 50 dazzling floats, festive music and holiday cheer — enter your float for a chance to win!

Legendary Sturgis BATTLE OF THE BANDS

JUNE 7

Get ready for a wild ride of face-melting, mindbending tunes at the Harley-Davidson Rally Point during the third annual Legendary Sturgis Battle of the Bands!

On Saturday, June 7th, 2025, downtown Sturgis will transform into the ultimate music showdown! This expanded, multi-genre competition welcomes bands of all shapes, sizes and sounds, giving them the chance to compete for incredible cash and in-kind prizes, along with the ultimate title of Battle of the Bands Champion.

Now in its third year, the Legendary Sturgis Battle of the Bands is part of the 5th Annual Sturgis Art Festival, bringing the community together in a family-friendly celebration of music and the arts. It’s a great opportunity to support the arts while bringing visitors and residents alike together for a truly legendary experience.

The first two years were a HUGE success — thank you for your amazing support of Sturgis’ vibrant arts scene!

Investing in our Hometown

OVER 50 YEARS OF NEW BUSINESSES, NEW JOBS AND NEW PLACES TO LIVE

For over 50 years, the Sturgis Economic Development Corp (SEDC) has been providing support to people and organizations looking to do business in the Key City. “We’ve really become the area’s go-to experts on business relocation,” explained Amanda Anglin, the Executive Director of SEDC. “We also are able to help established businesses expand and start-ups go from the idea phase into reality.” SEDC offers a wide range of services to businesses looking to start or grow in Sturgis — everything from competitive business loans, to incubator space for start-ups, to favorable terms with leasing space at the Industrial Park. “Over the years, SEDC has been involved with the expansion and attraction of approximately 50 companies,” Amanda shared. “That has meant hundreds of jobs either created or preserved through the efforts of the SEDC.” ●

For more information on starting, expanding or relocating your business in Sturgis and Meade County, visit sturgisdevelopment.com or call Amanda Anglin, SEDC Executive Director, at (605) 347-4906.

1973

SEDC was formed by a group of visionary local businessmen as a 501(c)6 non-profit organization under the name Sturgis Industrial Expansion Corp (SIEC). Shortly after incorporation, SIEC purchased the first 10 acres of the original Sturgis Industrial Park.

1980s

SIEC purchased a second parcel of land on the north side of the Whitewood Service Road. This building was remodeled and leased to UPS.

1993

SIEC purchased an additional 25 acres of land adjacent to the original Park. The development of the infrastructure in this new Industrial Park was the result of extensive collaboration with the City of Sturgis and the SD Department of Transportation.

2007

SIEC, recognizing the need to expand its focus beyond industrial and real estate development, changed its name to the Sturgis Economic Development Corp (SEDC).

2012

SEDC again expanded its focus to include retail development and residential initiatives for workforce and seniors. SEDC was a driving force in the development of Aspen Grove, a 33-bed private care assisted living facility with 24 employees

2013

SEDC brokered the development of Sierra Vista Apartment Homes, a 48-unit market rate lease complex for all age groups.

2015

SEDC assisted in the residential developments of Dolan Creek Estates and Canyon View Estates.

2016

SEDC held a groundbreaking ceremony for Discovery Kids University, a 106-child state licensed childcare facility, creating 18 new jobs.

2019

SEDC sold land at Exit 32 and assisted in the development of the Scooptown Carwash.

2021

SEDC completed renovations to the SEDC Business Incubator and welcomed four new start-up businesses to the Sturgis Industrial Park.

2023

Dolan Creek Senior Living, a 50-unit assisted and independent senior living facility, creating 10 new jobs, opened in June. SEDC sold land in the Sturgis Industrial park for a 21,000 square foot building, which is now home to Unique Performance.

2024

SEDC partnered with the City of Summerset to expand economic development services and hired an additional full-time staff member. SEDC completed a 6,400 sq. ft. building with four units designed for businesses in the trades industry.

TIMELINE

The Monument Health Sturgis Hospital can trace the history of health care in the community back to 1907, when the first hospital opened on First Street. The roots for healthcare in the city were established and the support of the community throughout the years allowed it to grow and adapt to continually meet the needs of the citizens of Sturgis and the surrounding areas.

The Sturgis Hospital Caregivers and Physicians are dedicated to continuing this legacy by preserving our history and continuing to deliver high-quality care, create a caring experience, be a great place to work, impact our community, and be here for generations to come.

SERVICES:

Behavioral Health

Concussion Care

Emergency Medicine

Endocrinology

Family Medicine

General Surgery

Gynecology

Heart & Vascular Care

Hospital Medicine

Laboratory Services

Medical Imaging

Nutrition Services

Obstetrics

Occupational Therapy

Orthopedics

Pediatric & Adolescent

Medicine

Podiatry

Primary Care

Physical Therapy

Same-Day Appointments

Senior Care

Speech Therapy

Transitional Care

Wound & Ostomy Care

Monument Health is a communitybased health care system with a mission to make a difference, every day. The system offers care in 31 medical specialties and serves 12 communities across western South Dakota. With over 5,000 physicians and caregivers, Monument Health is composed of 5 hospitals and 40+ medical clinics and specialty centers. Monument Health is a member of the Mayo Clinic Care Network.

Monument Health is committed to the future of medicine, with medical training partnerships, a medical residency program and more than 130 active research studies. We are confident about western South Dakota’s future, and we’re honored to be your partner in delivering excellence in health care.

STURGIS HOSPITAL AND CLINIC AND STURGIS CARE CENTER

Clinic and Same-Day Appointments: 605-720-2600 Hospital: 605-720-2400

Sturgis Care Center: 605-720-2400