LOOKBOOK_SS22

ELLIE LOUISA JAMES

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ELLIE LOUISA JAMES

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SHOOT HOOPS, NOT GUNS

MY FINAL MAJOR PROJECT “SHOOT HOOPS NOT GUNS” EXPLORES THE THEMES OF 80S AND 90S BASKETBALL REFERENCES INSPIRED

BY MY FATHER’S LOVE OF THE SPORT, WITH TOUCHES OF NOSTALGIA FOR 2000S VIDEO GAMES. THIS ZINE SHOWCASES PHOTOGRAPHIC EVIDENCE OF MY TWO COMPLETED OUTFITS IN THE FORM OF A LOOKBOOK. ENJOY.

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L

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IVING THROUGH SUCH UNPREDICTABLE TIMES, ESCAPING FROM THE REAL WORLD AND IMMERSING ONESELF IN A DIGITAL INFUSED SPACE FULL OF ARTIFICIAL COLOURS, GLITCHED PATTERNS AND A VARIETY OF TEXTURES WAS WELCOMED.

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I

SHOOT HOOPS NOT GUNS

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SET OUT TO CREATE A FINAL COLLECTION THAT WAS THAT BOLD TO LOOK AT, RETRO IN STYLE AND DESIGNED TO APPEAL ON SCREEN AS MUCH AS IT DOES IN REAL LIFE.

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C

COMBINING OLD CLASSICS WITH NEW IDEAS WITHIN MY COLLECTION ENABLED ME TO CREATE A JOYFUL EXPRESSION OF COMPUTER ENHANCED HUES THAT BLUR THE LINES BETWEEN DIGITAL AND REAL LIFE.

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C

COLLATING SILHOUETTE INFLUENCE FROM STREETSAVVY ATHLETES OF THE LATE 80S THROUGH 90S PUSHED MY ABILITY TO CREATE SHAPES THAT WERE POWERFUL FOR THE WEARER OF THE GARMENTS – THE ELEVATED SHOULDERS, OVERSIZED SLEEVES, EXAGGERATED SLITS AND ELONGATED STYLES EVOKE A NOT-TOBE-MESSED-WITH ATTITUDE.

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B

ASKETBALL PROVIDED A HEALTHY RELEASE OF ENERGY AND ENABLED YOUNG PEOPLE TO GET OFF THE STREETS AND ONTO THE COURT IN A WAY THAT WAS COOL, FASHIONABLE AND SAFE.

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THE PRINTS WITHIN THE COLLECTION WERE CREATED USING A TRADITIONAL JAPANESE MARBLING TECHNIQUE KNOWN AS SUMINAGASHI. I THEN ADAPTED THESE SWIRLING FORMS INTO STRIKING DIGITAL REPEAT PRINTS THAT REPRESENTS THE FREEDOM AND JOY OF THE 90S (ALSO PREVENTING UNNECESSARY WATER WASTE).

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HEN THE WORLDWIDE PANDEMIC MADE THE WORLD COME TO A STANDSTILL, AS A FAMILY, WE FOUND OURSELVES OUTSIDE AT OUR LOCAL COURT OR IN THE BACK GARDEN PLAYING BASKETBALL. THROUGHOUT THE CREATION OF THIS COLLECTION I SOUGHT TO BRING BACK FOND MEMORIES OF THE PAST, INFLUENCED

BY THE 90S ERA, THROUGH PERSONAL INVESTIGATION OF MY FATHER’S LIFE GROWING UP DURING THAT TIME.

BY INCORPORATING VIBRANT COLOURS AND PATTERNS WITHIN THESE LOOKS, I BELIEVE THAT I CAN BRING BACK A LITTLE BIT OF JOY.

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I

I HOPE MY WORK TRANSPORTS YOU INTO A REFRESHING DIMENSION WHERE YOU ARE UNTOUCHABLE, PROVIDING A MUCH-NEEDED ESCAPE FROM THE HARDSHIP WE HAVE ALL ENDURED OVER THIS PAST YEAR, BUT ALSO BRINGING AWARENESS TO AN AGEOLD FIGHT AGAINST GUN VIOLENCE.

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HERE’S TO A BRIGHTER, SAFER FUTURE.

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CONCEPT & CREATION: ELLIE JAMES MODELS: ISSY MARCH, CAITLIN THOMAS PHOTOGRAPHY: ELLIE JAMES STYLING: ELLIE JAMES

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