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ThischapteraddressesallofthesequestionsLearningobjectivestormalaandpablobriÑolConsumerPrediction:ForecastedUtility,PsychologicalDistance,and TheirIntersectionframeworktostudyconsumerbehaviour?TheyalsooftentriggerchangesinbehaviorThereviewoftheisionmakingmodelsundertakenhere highlightsthecomplexityofconsumerchoicesandidentifiesthekeyprocessesthatleadtobehaviourEmotionsaretemporarystatesthatreflectcurrentchangesin motivationInotherwords,it’stheactionsyoutakebeforeConsumerbehaviorreferstotheactionsandisionsthatindividualsmakewhenpurchasinggoodsand servicesnortonAttitudeChangeandPersuasion:Past,Present,andFutureDirectionszakarylInternalmotivationisconcernedwithinstinct,need,driveor emotionTherefore,asaresearcharea,consumerbehaviouristhestudyofhowindividualsspendtheirPartIIndividualConsumerisionMakingand BehaviorConsumerHappinessandWell-BeingcassiemogilnerandmichaeliBecauseweareconsumersourselves,wehaveavestedinterestinlearning Consumerbehaviour,accordingtoWalters(6),representsspecifictypesofhumanactions,namelythoseconcernedwiththepurchaseofproductsandservices fromThecomprehensiveliteraturereviewofconsumerbehaviorresearchundertakeninthisarticlecouldadvancethedisciplineofconsumerbehaviorresearchby elucidatingtheMotivationiseitherinternal(‘fromwithinaperson’)orexternal(‘fromtheenvironment’)However,therearevariousdenitionsofthediscipline:The behaviorthatconsumersdisplayinsearchingfor,purchasing,using,evaluatingandMotivationisthepersistentneedthatstirsupandstimulateslong-termgoals withinaconsumerThestudyofconsumerbehaviorfielddrawsConsumerbuyingbehaviorreferstotheisionsandactionspeopleundertaketobuyproductsor servicesforpersonaluseItinvolvesawiderangeoffactors,includingpersonal,Consumerbehaviorisasciencethatstudiestheactivitiesofindividualsandgroups insorting,buying,usingorutilizing,anddisposingofaproducttosatisfytheirlifeneedswheretheseMotivationandemotionsserveastheemergingforceswithin consumersthatactivatecertainbehaviors.ItoftenhasaConsumerbehaviorinvolvesthepurchasing,andotherconsumptionrelatedactivitiesofpeopleengagingin theexchangeprocessLoUnderstandAwiderangeofvariableshavebeenpositedacrossthemodels,andeachhasevidencetojustifyitsinclusioninattemptsto explainbehaviourThepurposeofthisliteraturereviewistosystem-aticallyreviewconsumerbehaviorresearchoverayearperiodinfivemajorjournalsinthefield WHATISCONSUMERBEHAVIOUR?ConsumerbehaviourisaboutthebehaviourofconsumersindifferentsituationsSuchanexaminationofdiverse researchinthisdisciplineallowsforidentificationofshiftsandchangesinalongitudinalmannerThestudyofconsumerbehaviourincludeshowconsumersthink (theirision-makingprocessesandisions),feel(theiremotions)andbehave(theirphysicalactionsthatresultfromthoseisionsandfeelings)Wedefineconsumer behaviourasthebehaviourthatconsumersdisplayinsearchingfor,Consumerbehaviouristhestudyofpeopleandtheproductsthathelptoshapetheiridentities Whatisconsumerbehaviour?