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Exciting plans for the west of the borough include: | New homes | Improved retail and commercial opportunities | New jobs | Enhanced parks with better access | | Improved leisure and recreational facilities | Upgraded rail links and much more

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Issue 5 2016

A fabulous future for Feltham - an artist impression of how the town centre could look from the Feltham Parklands

Great West

Investment destination: Hounslow

STARCHITECTS: RETHINK HOUNSLOW

CIVIC PRIDE: COUNCIL DOWNSIZES


Barratt London

Enhancing communities with thoughtfully designed new homes and public spaces

High Street Quarter, Hounslow Computer generated images are for illustrative purposes only


Great West Quarter, Brentford

High Street Quarter, Hounslow

Barratt London is the market-leading residential developer in the Capital. With over 30 years’ experience we’ve helped - literally - shape one of the world’s most exciting, diverse and dynamic cities. Working in partnership with the London Borough of Hounslow, we are committed to delivering much-needed new homes and public realm to help develop a better Hounslow.

barrattlondon.com


Investing in Hounslow A2Dominion is proud to have been working in Hounslow for over 70 years, with over 2,400 homes in management and a further 550 in development.

Each year, we reinvest millions of pounds from commercial ventures into the development of affordable new homes and to support local communities such as Hounslow.

We are a residential property group with over 35,000 homes in management, 4,400 properties in the pipeline and extensive experience of joint venture working.

For more information on working with us, please contact:

We have a unique approach to housebuilding, generating profits for a social purpose instead of for shareholders.

info@a2dominion.co.uk www.a2dominion.co.uk/about-us

Computer-generated image of the High Street Hounslow scheme


Editorial director: Siobhán Crozier Sub-editor: Maria Shahid Assistant editor: James Wood Reporter: Marco Cillario Head of design: Rachael Schofield Art direction: Smallfury Designs Production assistant: Christopher Hazeldine Business development director: Paul Gussar Project manager: Sue Mapara Subscriptions manager: Simon Maxwell Managing director: Toby Fox

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GW | Contents

CONTENTS

Cover image: Capital Interchange Way by aLL Design Images: Duggan Morris / Jack Hobhouse, Enjoy-Work, Brentford FC / Willmott Dixon, Studio Egret West, Heathrow Airport, Hounslow Council, Galliard Homes, A2Dominion, tp bennett, aLL Design, Allford Hall Monaghan Morris, Mæ Architects, © Mikhail Riches 2015, Sheppard Robson / Bouygues Development, moka studio / Notting Hill, Assael Architecture, bptw partnership, Sky, © Simon J Hanna, © Craig Easton / Albert Dock Liverpool, City of Sydney, Brentford FC, Liverpool ONE

9 News

Printed by: Tradewinds

Updates on the regeneration of the London Borough of Hounslow

Published by:

15 Architecture

Southbank House, Black Prince Road, London SE11 5QY T: 020 7978 6840

Hounslow is attracting stars of the profession to design landmark buildings

27 Regeneration

For the London Borough of Hounslow Civic Centre Lampton Road Hounslow TW3 4DN

Hounslow Council is leading by example, downsizing its HQ, moving to the town centre and using its site for housing

34 Map

The location of developments planned and under way in the borough

37 Projects

A summary of major schemes

48 Talking heads Senior council officers nominate great schemes that could influence developments in Hounslow

54 Markets

Fast facts about Hounslow

Subscriptions and feedback: greatwestlondon.com

37 56 Media cluster

Where global names are based, others follow, strengthening the significant hub of media companies based in the west of the borough

© 3Fox International Limited 2016. All material is ­strictly copyright and all rights are reserved. Reproduction in whole or in part without the written ­permission of 3Fox International Limited is strictly ­forbidden. The greatest care has been taken to ensure the accuracy of information in this magazine at time of going to press, but we accept no ­responsibility for omissions or errors. The views expressed in this ­magazine are not ­necessarily those of 3Fox International Limited.

62 Sitematch

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GW | News

NEWS

BRENTFORD SCHEME TO KICK OFF Hounslow Council has approved plans for Brentford FC’s new 20,000-seat stadium and 648 homes. The local authority made the decision on 10 December 2015 to grant approval to proposals lodged by residential developer Prime Place and Brentford FC. The stadium and seven residential buildings will be located on a fourhectare site between Lionel Road South, Capital Interchange Way and railway lines, located within a few minutes' walk from Kew Bridge station. The 'Bees’ will relocate from Griffin Park in Braemar Road, the club’s home ground since 1904, where 75 family houses will be built and a memorial garden will celebrate the history of the football team. “This is another step towards realising our dream of playing in a new community stadium,” said Cliff Crown, chairman of the club. He added: “As well as creating a brand new stadium for our supporters and an attractive environment for visitors and residents, this project will create jobs

and opportunities for local businesses. We have an exciting future ahead of us." The seven residential buildings on Lionel Road South, branded as Prime Place, Kew Bridge, will contain 304 homes for sale and 344 for rent in a mix of one, two and threebedroom apartments. A spokesperson for Prime Place said that the homes will offer “high-quality hotel-style living”, with facilities such as a concierge service, a library, a dining room, a cinema, a gym and private landscaped gardens. The public space surrounding the new buildings will also be improved with green areas, new pedestrian and cycle routes along Lionel Road South, retail outlets, and car and cycle parking. Brian Brady, managing director of Prime Place, said: “We are looking forward to working closely with Brentford FC to deliver a superb stadium for the Bees, with badly needed housing in a great location that will meet the demand in Brentford for high-quality homes for rental and private sale”.

Architect consults on Chiswick roundabout project Starbones, a subsidiary of Galliard Homes, has lodged plans to build west London’s tallest tower on the Chiswick roundabout site. The developer has appointed architect Studio Egret West to design the scheme, which is 32 storeys high and has been named the Chiswick Curve. It would feature 320 apartments, of which 30% would be allocated for affordable housing. The scheme includes a viewing platform on the 32nd floor, around 4,500sq m of creative office space and digital advertising displays. Around 108 car parking spaces have been allocated to the basement, and the scheme would include a cafe and gallery on the ground and first floors respectively.

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Homes for Isleworth A development scheme for 203 homes on London Road in Isleworth has received the council’s go-ahead. Developer London Square has been granted planning permission to regenerate a former car showroom and vacant office building. The scheme has been designed by architectural practice Stanford Eatwell & Associates. It will feature eight low-rise apartment blocks with brick facades and a variety of outdoor space including podium terraces and roof and landscaped gardens.

HEATHROW GOES GREEN

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Heathrow has announced it will spend £105 million on providing public green spaces four times the size of Hyde Park around the airport – providing its plans for expansion are approved. The proposals, which would be subject to a public consultation process, include improvements to the southern part of Colne Valley Regional Park, west of the airport, to reduce flood risk, protect biodiversity and create new public spaces. Heathrow would work in collaboration with the Colne Valley Regional Park Community Interest Company to create new wet meadows for flood protection, pastures for grazing animals, bridleways, a cross-country course, natural ponds, sports facilities, formal gardens, community buildings and a mountain bike trail. Heathrow would also work with the Friends of the River Crane

Environment to improve the quality of the habitat for watercourses to the east of the airport. Wetland areas with public boardwalk access and an improved cycle network connecting with local boroughs could be created to the north, and new green spaces to the south. Matt Gorman, Heathrow's director of sustainability, said: “Our new plan means this airport can be world-leading in environmental performance and guarantee that those most impacted by expansion get both the greatest benefits and fair treatment.” A £2 million boost for electric vehicles has also been pledged. The go‑ahead for the installation of more than 135 new chargers for at least 260 electric vehicles was given in February. The aim is to help shift greater numbers of vehicles used on and around the airport to electric power.

Shelters for schools

Business park completion in June

Earthquake shelters are being built in Hounslow’s school playgrounds with funding from Heathrow Airport. The adobe huts will protect children from the noise of low-flying aeroplanes. Twenty-one schools will get shelters over the next four years; seven will see huts built this year. Designed for disaster zones in Asia and Africa, the domes, likened to igloos, will enable children to take part in outdoor education lessons with less disruption from passing aircraft.

Building work is under way on North Chiswick Business Park – a five-unit scheme of around 4,200sq m – with completion due in June 2016. Goya Bilsdale purchased the site as part of a speculative London industrial portfolio in January 2016 – with other schemes in Orpington and Egham. It is reported that one unit has already been let.

Designs for proposed Garden City revealed Hounslow Council has published design proposals for the Bedfont Lakes Neighbourhood scheme – a new garden city in Hounslow. It is hoped that the development, part of the council’s West of the Borough Plan, could create up to 20,000 jobs and see 2,000 homes built in the area to the south of Heathrow airport. The properties would be a mix of apartments and houses. The project would be split into four sections and could include a new school, 23 hectares of commercial sites, hotels, a business centre, enhanced open spaces and a railway station. Council leader Steve Curran described the future garden city as a place “people want to live in and businesses want to invest in” when launching the plan.


GW | News

HOUNSLOW FLATS SELL OUT IN RECORD SPEED The height of demand for housing in Hounslow was illustrated in November 2015, as 215 studios and one-bedroom apartments at Trinity Square (right) sold out in three hours. Properties at the Galliard Homes scheme are worth a combined £60 million and the speed at which they were sold sets a new record, according to the London Evening Standard. Almost £335,000 was spent every minute, the paper said. The Trinity Square scheme is located within a five-minute walk of the High Street and Hounslow Central station.

Lift-off for town centre scheme

Green light for flats A2Dominion has received consent to redevelop a commercial building in Hounslow into more than 120 homes on a site in Bell Road, close to the High Street. The project will deliver 127 one, two and three-bedroom homes for sale and rent. The projecf also includes 1,127sq m of flexible commercial space and more than 250 bicycle parking bays. Work is due to start on site in spring 2016, with the development set for completion in summer 2018. Karen Green, A2Dominion’s assistant development director, said: “Redevelopment of this vacant site in Hounslow

supports our ongoing regeneration of the area. “The scheme will include homes for private sale and shared ownership, available through our FABRICA by A2Dominion brand, as well as homes for affordable rent.” The Bell Road scheme is one of four current A2Dominion developments in Hounslow that are providing a total of 470 new homes in the borough. This includes 155 homes at a site on London Road in Hounslow, 101 homes at Hounslow Quarter on the town’s High Street, 61 properties on the former Alfa Laval site on Ealing Road, and 26 homes on Pears Road.

A major regeneration project, in Hounslow town centre, worth £210 million, has received planning permission. Proposals lodged by Barratt London, Wilson Bowden and the London Borough of Hounslow for the High Street Quarter will see 527 homes created, with 41% allocated as affordable. The scheme also includes

a 10-screen cinema operated by Cineworld and restaurants, cafes and shops. Designed around a new public square, the scheme will have a 27-storey residential tower as its focal point. Work is due to start on the project in early 2017 with a completion date set for 2020. The project is predicted to create 745 jobs.

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GW | Architecture

THROUGH THESE ARCHITECTS’ EYES From Marseille to Malmo, Brno to Bilbao – and even Belfast – exceptional buildings have a huge impact on the perception of a place. Regeneration creates the opportunity for ambitious architecture, and in Hounslow Pamela Buxton finds architects of star status scheming dreams

P

erhaps it’s no coincidence that some of the UK’s leading architects are currently working in Hounslow, from Allford Hall Monaghan Morris, 2015 winner of top architecture award the Stirling Prize, through to world-renowned Will Alsop's aLL Design. Acclaimed up-and-coming practices are also making their mark, including Duggan Morris, Mikhail Riches and Mæ Architects, which have all been involved in the Brentford Lock West regeneration, one of the borough’s major projects. This follows Hounslow Council’s intention to encourage iconic architecture, according to Brendon

Walsh, executive director of regeneration, economic development and environment. When he joined in 2012, he commissioned a series of masterplan studies of district centres along the borough’s Golden Mile, to identify potential areas and strategies for regeneration. At the same time, strenuous efforts were made to improve the performance of the planning department. “We wanted to get the message to developers that if they invest in our borough and in good design, they’ll get a good service in return,” says Walsh, adding that, equally, the council won’t waste time on schemes of insufficient merit. “We’d prefer to leave things as they are unless

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developers come through with the highest quality design,” he says. “We’ve had a very good response. Developers have risen to the challenge.” Several of the schemes seek to maximise Hounslow’s previously underused waterside assets. As well as the ongoing Brentford Lock West residential scheme, led by ISIS Waterside Regeneration, Ballymore’s AHMM-designed Brentford Waterside scheme seeks to revitalise Brentford High Street, through a mix of high-density and low-rise redevelopment as well as improving links through the site to the waterways. Walsh adds: “The council has also agreed a deal with property developer London Green to relocate the Waterman Arts Centre within a new purposebuilt building on the site of the former police station,

The council has made it clear that we want iconic architecture

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releasing the existing site for redevelopment and providing the arts facility with a more central location. “On Hounslow High Street, the council, working with Barratt London, has commissioned TP Bennett to masterplan a mixed-use high street quarter.” The Golden Mile is another focus, says Walsh. “We’re looking to replace some poor-quality buildings that are mixed in with the high-quality art deco buildings. The council has made it clear that we’d support high densification and that we want iconic architecture.” A number of proposals are already being formulated in this area. At Chiswick roundabout, Galliard Homes has commissioned Studio Egret West to design a 32-storey landmark mixed-use tower. Nearby, Will Alsop’s aLL Design is masterplanning a new mixeduse development at Capital Interchange Way including a bus depot, housing and a raised public park. Walsh wants to encourage buildings with longevity beyond the typical development cycles. “We’re looking to develop a cluster of extremely high-quality buildings by signature architects. The challenge is encouraging buildings that last, and signal Hounslow as a place of quality.” The council will have the opportunity to practise what it preaches with a new civic centre in the town centre due to open in 2018.


GW | Architecture

Left: TP Bennett's masterplan for Hounslow High Street.

STUDIO EGRET WEST David West describes the Chiswick roundabout redevelopment The Chiswick roundabout project is very special. It’s on a very memorable site that is positioned at a key leaving and arrival point for London and also to the Golden Mile. It is very important locally to Hounslow and Chiswick. It is also a challenging project due to its very high profile and its particular site conditions immediately adjacent to the noisy roundabout, North Circular and flyover. The site has had a rather interesting history in terms of the different schemes for which planning consent has previously been sought. There are a number of obstacles but we are working with a very open-minded client and planning team to turn those challenges into opportunities. The council was very clear with us at the outset that, as this is a very prominent site, it was our responsibility to bring forward something that was very special. They wouldn’t entertain anything less than the highest quality. There is definitely a real ambition to improve the built quality of the neighbourhood and the council was very specific that they wanted something with a memorable character that was as ambitious as some of the best buildings on the Golden Mile. Our approach has been to acknowledge the

development’s pivotal role in welcoming people to London while anchoring it to the locale and dealing with the special environmental considerations that the location presents. We’ve deliberately avoided designing a monolith and instead designed it as three buildings in one so that in any one view you see at least two buildings as you turn the corner. The different sizes of these subtly curving components allow the development to relate to the variety of building heights in the borough and to respond to different views. The first five floors of the development are for creative employment uses with residential above. Our facade system allows those on the inside to look out but at the same time helps ameliorate the impact of the traffic noise and air quality. We’re proposing to use colour and fins to further break up the mass of the building. We have picked up on some of the natural palette from the conservation area at Strand on the Green and Kew. A detailed application was submitted in December 2015, and the planning team continues to engage with statutory consultees, Hounslow officers and local community groups.

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Duggan Morris' RIBA award-winning Brentford Lock West scheme.

DUGGAN MORRIS Joe Morris on the practice’s two apartment buildings within the first phase of Brentford Lock West The London property market is hot at the moment that much of inner London is on fire. Many developers are therefore now starting to move further afield to zones two, three and beyond. It’s definitely the turn of the outer boroughs – including Hounslow. There are significant opportunities for various sites to come forward during the next five to 10 years. Brentford has good connectivity to the centre of the city and back to Heathrow, as well as having access to the most amazing parks and gardens, such as those at Kew Gardens. In a town centre that has until recently been a bit down at heel, it can be hard to deliver architecture that goes beyond the cost-driven. Quality does cost time, effort, energy and trust. But already on the High Street you can see the first glimmers of new public realm starting to happen. Our Brentford Lock West project was well received and on the back of that we’ve got a reasonably good reputation in the area. The developer, ISIS Waterside Regeneration, was incredibly fastidious with its briefing and had a real mission statement on what it wanted to deliver. The project won a RIBA Award and was 'midlisted' for the Stirling Prize. We’ve recently secured a further substantial project in Brentford near Kew Bridge. It’s a challenging site with many complex constraints posed by the proximity of local heritage assets. We believe this important project has the potential to act as a gateway site into the town itself.


GW | Architecture

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ALLFORD HALL MONAGHAN MORRIS Paul Monaghan on the Brentford Waterside masterplan

Right: The masterplan for the waterside aims to make Brentford a destination for all. Below: At Brentford Lock West, more visually permeable blocks have been created.

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Hounslow is a bit of a hidden gem. This is the first time we’ve worked in the borough and you don’t realise it’s so near to the centre of London as well as Kew Gardens, Chiswick and, of course, the water – the canal as well as the river. But it is in need of some regeneration – Brentford High Street in particular is looking tired and is a bit of a lost opportunity. Brentford is a real place for real people to live in and there is a real opportunity here for highquality affordable housing. The great thing is that there’s already a very strong community that is very passionate about where it lives and very passionate about good architecture. It’s amazing that the area hasn’t already been regenerated. Our Brentford Waterside masterplan for Ballymore takes in all the land from the High Street to the waterfront. As well as providing new housing, we want to regenerate the High Street and have more vibrancy and independent shops. Another priority is to make

connections to the waterways. Historically, there were lots of little alleyways down to the water and we’re recreating routes where some of these used to be so that you can see the water again. We’re also making the waterfront public again with vibrant uses so that it’s really special there. AHMM is working on the masterplan with a variety of high-quality teams including architects Maccreanor Lavington and Glenn Howells Architects, and landscape architect Grant Associates. Where possible, we’re keeping and repairing any old buildings that are any good and aren’t falling over completely. While we are taking cues from the vernacular, the result is very much contemporary architecture. It’s a big scheme, and could take four or five years to build. I’d like to think it’ll put Brentford on the map, and that the waterside will become more of a destination. Brendon Walsh at the council has clear aspirations for good architecture in the borough and is passionate about good quality public space and regeneration.


GW | Architecture

MÆ ARCHITECTS Alex Ely on the second phase of Brentford Lock West Hounslow has always felt like the poor relation to Chiswick and Kew, but that is now changing. It’s important that Brentford renews itself so that it doesn’t become just a high-end residential ghetto but instead keeps a balance with affordable housing and retains a vibrant town centre. Along the High Street, there are already proposals for mixed-use developments including a new arts centre and residential schemes. We won an invited competition for our commission at Brentford Lock West, where we are building 139 units including six town houses and a small number of maisonettes. While we are following the outline masterplan framework which sets out building heights and site edge guidelines, we want to create a slightly different take to how other architects working elsewhere on the site have designed their housing. Typically, perimeter and courtyard-style apartment blocks can seem very fortified. But here we’ve deliberately created more visually permeable blocks, designing a series of six pavilions linked by two terraces of housing and a bridge link that enclose a residents’ garden. It’s all about framing views of the water and offering views through the development. The pavilions are monolithic in clear and simple forms but are oriented differently according to the location – some have generous loggias providing outdoor rooms that face on to the street, others have

loggias that face on to the gardens or the water. We were interested in expressing the roof form, and designed this with a distinctive saw-tooth character that makes reference to the neighbouring wharf's warehouse architecture. Another source of inspiration for us was the Butts conservation area across the water. This has some really beautiful 18th century houses that come right up to the street or sit behind garden walls. This inspired the positioning of our pavilions behind a continuous garden wall that helps to ground the buildings in the streetscape while revealing glimpses through them. The council has been very supportive of the scheme, particularly when steeply rising construction costs were threatening the viability of the design. We were very keen to retain what was important to the character of the scheme such as the loggias. When we made the case for retaining this, the local authority allowed us to build a floor above what was approved in the outline planning application to make the scheme viable again. It’s a scheme we’re really proud of and we’re keen to get started on site in spring. Construction will take two years to complete. Already there’s quite a critical mass of population at Brentford Lock West and there’s going to be a new pedestrian walkway across the canal to improve residents’ routes to the station.

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aLL

Design Will Alsop on Capital Interchange Way, Brentford I’m a Hounslow virgin – Capital Interchange Way is my first project in the borough. This is perhaps surprising because Hounslow, since it’s so well placed between the airport and the centre, is very much the gateway to London. Heathrow is very important to Hounslow as a whole and will become even more so if it gets a third or fourth runway. I do detect a desire for high-quality architecture in the borough. The strategy for regenerating the Golden Mile is potentially great, although perhaps it should be talked up a bit more so that more people understand it. Our site aims to make a positive contribution to the Golden Mile. We prefer to let other people decide what’s iconic architecture. Interestingly, with our Capital Interchange project, locals have already named one of the three blocks the Jellyfish. It’s important to have something that catches the eye from the motorway and it’s a good sign when buildings acquire a name. One of the driving forces for the project was the bus depot. This determined a lot since it has to be at ground

floor level. The depot is actually fairly quiet for most of the day while the buses are out, so I wanted to put a park on top of it and provide some public space, so that you find your way through the park to the housing. This doesn’t start until 13 metres above ground floor because of the site’s proximity to the motorway. I’m trying to make a lively, mixed development that serves as both a transport and a community hub. The lower building closest to the motorway could be a car showroom or offices while the middle block is all residential apart from the ground floor, which could be a nursery. We’re also populating the park with a cafe and startup facilities. We’ve already carried out two rounds of public consultation and there seems to be plenty of support with no real objections. We’re excited about the project, and hope to submit it for detailed planning permission in 2016. So far we’ve enjoyed working in Hounslow. With so much happening in the east, it’s about time the west of London fought back!

Will Alsop's eye-catching designs for the Golden Mile.

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GW | Architecture

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The homes on phase two of Brenford Lock West are dual aspect, and have a different character from those on the waterfront.

MIKHAIL RICHES Annalie Riches on housing in phase two of Brentford Lock West Our previous practice Riches Hawley Mikhail Architects was approached by ISIS Regeneration to take part in a design competition for Brentford Lock West. ISIS had high design aspirations for the site – the council had failed a previous application for the site – and wanted to find a mix of architects that would make up the right team to design Brentford Lock West. It’s a fantastic site. We worked with Duggan Morris and Karakusevic Carson to reinterpret an existing masterplan that looked at the character of the spaces that lead down to the waterfront, and to make it into a place. Our winning proposal was as much about the spaces in between the buildings as the buildings themselves and their relationship to each other. Our plot lined one of the side streets that lead down to the waterfront. We decided that the character of buildings here should be very different from those on the waterfront, with a simple facade without modulation. It was important to us to make quite significant outdoor areas that are indented into the facade for privacy in contrast with the projecting balconies of the waterfront housing. At the same time as protecting residents’ privacy, we also created streets that are overlooked by having duplexes on the lower two floors with kitchen windows at the front. All the homes are dual aspect. Our development completed last April and consists of 27 homes and a commercial unit for rent. There’s a great deal of development going on in Hounslow and it’s commendable if the council is pushing for good design. The borough does have a lot of underused sites – it would be great if regeneration could make the most of its waterway assets.


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GW | Regeneration

CIVIC PRIDE Some 1970s architecture deserves its reputation from “the decade that taste forgot” – but it’s not for aesthetic reasons that Hounslow’s civic centre is to be demolished. The council’s new HQ will be built in the heart of the community, with the old site earmarked for more than 900 homes, as Ruth McKee reports

H

ounslow is on the cusp of a transformation into a hub of metropolitan city living. If all goes to plan in the coming years, thousands of new homes will be built, businesses will be thriving and the building at the heart of it all – where councillors and officers can look out and see their plans take shape before their eyes – will be replaced by a housing development, in a cutting edge example of local authority efficiency. In November 2015, Hounslow Council gave the goahead for plans to sell off the current civic centre in Lampton Road and replace it with 919 new homes. To bring the council HQ into the heart of Hounslow

town centre and make way for the new development, staff will move to a new civic centre (above), to be built on the site of the current Bath Road car park. Faced with the challenge of building 12,330 new homes before 2030 combined with the increasingly dilapidated state of the current civic centre, council chiefs saw the chance to solve two problems at once. “It was a pragmatic decision,” leader of the Labourled council, Steve Curran, says. “The building was built in the 70s and it is now not fit for purpose. It is riddled with asbestos and it is too big for our needs. "We have been reducing the number of people who work at the civic centre, due to spending decisions

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from central government. And while we do encourage other agencies to share the space, such as the police and the CCG [NHS clinical commissioning group], there is no getting away from the fact it is far too big for our needs and we need to downsize,” he adds. Brendon Walsh, executive director of regeneration, economic development and environment at the council, agrees. “Cost is, of course, an issue,” he says. “Annually, the civic centre costs us £2.3 million to run and it would cost £17 million in maintenance and upgrading IT systems if we were to stay at that site. "For an organisation that is shrinking, the space is too big to cater for our changing work patterns in the 21st century.” When officers suggested one very radical solution to the escalating maintenance costs would be to sell the land for housing, councillors leapt at the opportunity. In Curran’s words, the plan “is a fantastic return for the residents as everyone will benefit from this development”.

GROWTH SPURT

Hounslow is currently home to 271,800 people and the population of the borough is expected to balloon to 323,000 by 2030. The local authority has set itself a target of building 822 homes a year to help meet the anticipated surge in demand for housing and, with the Lampton Road site set to create 919 homes, the development is of such scale that it could significantly ease pressure on the borough’s current stock.

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The Mayor of London’s office has granted housing zone status to Hounslow town centre, which means an investment boost of £18.5 million towards the building of 3,478 new homes, including the Lampton Road site, by 2025. Set over 4.86ha amid the green expanse of Lampton Park, the 919 homes will be built by BY Development – a consortium involving Bouygues Development, Notting Hill Housing and Redrow Homes – as set out in the Hounslow town centre masterplan. Of those, 90 will be set aside for affordable rented accommodation, 385 will be sold as shared accommodation and the remaining 444 for private sale. The majority of the homes will be two and threebedroom properties with a smaller proportion of one-bed units.


Building the first phase of housing is due to begin in 2016, at the same time as construction commences on the new civic centre which will be at the heart of Hounslow town centre on the site of the current Bath Road car park. The site is intended to contribute to an issue identified in the masterplan – the need to foster an emerging night-time economy in Hounslow town centre. The new town hall will be dramatically smaller than the previous estate’s 4.86-ha footprint, as it will take up just 11,886sq m and will have 864 dedicated workstations, which translates as one desk for every two members of staff. The seven-storey building is expected to cost in the region of £60.5 million and its construction will be funded through the sale of the Lampton Road site and council borrowing. Walsh believes the new headquarters will usher in an era of more efficient working in which flexible spaces, no fixed desks and fewer meeting rooms will help council staff pick up tools and “work anywhere at any time”. “I would think in common with many local authorities we are a bit too fond of having meetings. The very discipline of having to book meeting rooms means meetings will be more efficient,” he says, explaining his Throughout the borough of Hounslow, 22% of homes are classed as overcrowded, so there will be provision in the new development for larger, four-bedroom homes for families. Given the site’s position at the heart of one of Hounslow’s largest green spaces coupled with its fast transport links to central London and to Heathrow airport, the leader of the council is excited at the prospect of the development drawing in workers from major employers such as Sky UK and GlaxoSmithKline. “One of the biggest problems we have here in Hounslow is that lots of people come into the borough to work for the big companies which are based here – but then when work finishes, they leave,” Curran says. “In our vision for Hounslow, we want to encourage people to live and work in the borough.” With a decision on the third runway at Heathrow still hanging in the air, does he fear that if the airport is given the green light for expansion then the multimillion pound housing development may not recoup the money invested? “There will be no change if the Heathrow expansion is given the go-ahead,” Curran insists. “What we have to do is to put as much pressure on Heathrow as possible so that they implement all the recommendations of Sir Howard Davies’ report. “This means making sure the schools are insulated properly, that our residents receive home insulation, that our businesses are supported and, of course, Heathrow must do something about night flights.”

Opposite: At Lampton Road, 919 homes could be built on the council headquarters site. Above: The new, smaller civic centre.

GW | Regeneration

SPACE STATION

In our vision, we want to encourage people to live and work in the borough vision for a streamlined local authority. On top of the advantages that hot-desking and working from home are expected to provide, both Walsh and Curran are looking forward to the boost that the new town hall will give to Hounslow town centre. Walsh says that one of the motivating factors in the decision was that “between 1,000 and 1,200 people are working in the council and, at the moment, they don’t spend any money in the town centre because it’s about a 10-minute walk away and people tend to be too busy to do that. “The benefit of being based at the heart of the town centre is that staff will be able to walk out of the building and spend their money locally. In fact, we are

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deliberately not providing extensive eating facilities, as we are expecting people to go out and buy their lunches and coffees locally.” Curran backs this view of the new council HQ as an economic injection for the town centre. “Businesses in Hounslow are particularly good at adapting and meeting people’s changing needs, so I am confident that traders will be able to profit from the new opportunities this will provide,” he says.

NIGHT OUT

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The new civic centre and housing development on Lampton Road are just two elements in the delivery of the authority’s vision for Hounslow. The cabinet’s decision to give the go-ahead to the plans comes in the same month that planning permission was granted for a 27-storey apartment block, a 10-screen cinema and a pedestrianised public square where, the developers say, outdoor performances and public events can be held, all to be built off the High Street in Hounslow town centre. And for Curran, that’s just the beginning. “At the same time as looking forward to the development of Lampton Road, the new civic centre and the transformation of Hounslow town centre, we are looking towards our development of Brentford High Street and the Golden Mile – the stretch of the A4 between Gillette Corner and the Chiswick roundabout,” he says. “Moving the civic centre into the town centre is significant as it helps us towards giving people a sense of ownership of the place in which they live and work,” Curran adds. “We made a manifesto commitment in 2014 to build 3,000 new homes and this development is an important step towards that.” Walsh says the vision for a revamped, regenerated town centre stems from changing patterns of urban life. “People don’t go home from work at five o’clock any more. They maybe go for a drink with friends and colleagues and, if there are restaurants and amenities nearby, they are likely to stay on and have a meal. “We believe that the new town centre will cater for people who want that,” he says. This intention to wake up the town centre with a thriving night-time economy, where the many people who work in Hounslow choose not to flee for other boroughs as soon as they leave work, is at the heart of the vision to transform the borough. The Hounslow town centre masterplan sets out a vision for partially pedestrianised streets and reshaping the public sphere to make it a much nicer place for pedestrians. With £2.5 million from the Mayor of London’s Outer London Fund and £1.2 million of the council’s own money poured into Hounslow town centre, the area is well on its way to being transformed from suburban satellite town into a lively, thriving town at the heart of a prosperous borough.

Right and below: All part of the vision for Hounslow High Street.


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HOUNSLOW MAP

A312 M4 M4

Osterley Heathrow T1,2,3

Heathrow T5

6 Heathrow T4

Hounslow West

Hatton Cross

Hounslow East

Hounslow Central

8 HOUNSLOW

A315

Feltham A314

3 A244

A312

A316

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Hounslow


GW | Map

Acton Acton Town Town

Chiswick Chiswick Park Park

Boston Boston Manor Manor

Turnham Turnham Green Green

4 2

Brentford Brentford A4A4 Great Great West West RdRd

Stamford Stamford Brook Brook

7

9

5

Gunnersbury Gunnersbury

A4A4

Kew Kew Bridge Bridge

1 BRENTFORD BRENTFORD

Syon Syon Lane Lane London London RdRd RICHMOND RICHMOND

A310 A310

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International distances from Heathrow (in hours)

1 Brentford Waterside 2 Great West Quarter 3 Feltham 4 Reynard Mills 5 Chiswick roundabout 6 Civic Centre 7 Golden Mile 8 Hounslow town centre 9 Brentford FC

New York: 7

Train station Underground station

Frankfurt: 1

Delhi: 8.5 Beijing: 10.5

Paris: 1 Tokyo: 12.5 Dubai: 7

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GW | Projects

PROJECTS

BRENTFORD WATERSIDE The long-awaited development of Brentford town centre is under way. Some 876 new homes will be delivered and 25,000sq m of commercial space developed at Brentford Waterside by Ballymore in partnership with Hounslow Council. The first phase of the scheme is located on land south of Brentford High Street and the River Brent. About 300 of the new homes will be built here as well as more than 7,000sq m of commercial space that is designated for office, retail and leisure uses. As part of phase one, Ballymore will also restore several heritage buildings including St Lawrence church, and create new moorings at Workhouse Dock. Ballymore’s managing director John Mulryan said: “Our intention here is to fuse old and new. We are

passionate about creating an exciting, contemporary district with fantastic places in which people can live, work and play, while also retaining as many muchloved landmarks as we can.” Demolition work started at the end of October. Steve Curran, leader of Hounslow Council, said: “This development will not only bring much-needed new homes to Brentford but also bolster our reputation as a west London boom town, bringing exciting new retail opportunities and vibrant commercial spaces.” Ballymore and the council own most of the land required for the development, except for a small section of the site between Brentford High Street and the waterfront. In December, the council agreed in principle to use compulsory purchase orders for this area if necessary.

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GREAT WEST QUARTER

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All homes in the Great West Quarter, the flagship regeneration project in Brentford, have been sold. The five-hectare site on Great West Road now includes 900 homes designed by Assael Architecture. The final chapter in the project was the completion of Westgate House. It now comprises 83 one and two-bedroom apartments over nine floors and includes a private winter garden and a nine-storey glass atrium featuring a vertical garden wall, which is one of the tallest in Europe. Prominent within the community is The Tower, which stands 27 storeys high with a public gallery at the top offering views to central London, and Wallis House, a converted Grade II-listed building, which now provides new homes and offices. On-site amenities include a Sainsbury's Local shop, a private residents' fitness suite, a nursery and a bus stop.


GW | Projects

FELTHAM In 2015, Hounslow Council – in partnership with Urban Initiative Studios – produced an extensive document on how to transform Feltham in the west of the borough over the next 15 years. This includes plans for up to 3,500 homes, a new public square outside Feltham train station and an extension of the high street so it can be used for concerts and events. Recommendations are also made to improve the variety of shops, create attractive office space, provide more school places and boost the night-time economy through the provision of new cafes, bars and restaurants. At the Feltham West complex – home to a cinema, bowling alley and bingo hall – proposals for up to 600 apartments and 8,500sq m of commercial space are mooted in the plan. Proposals to build a new cycle and pedestrian bridge over the railway and increase capacity on surrounding roads are also put forward. In the shorter term, 870 homes could be built by 2020 – 550 of which would be for student accommodation – while 2,650sq m of retail, commercial and community space could be created. The masterplan suggests the enhanced station square and new pedestrian railway bridge would be completed before 2020. The expansion of St Lawrence RC primary school and a mixed-use development overlooking Feltham Green are earmarked for 2020 to 2025.

REYNARD MILLS Work has started on Notting Hill Housing’s redevelopment of the former BBC site at Reynard Mills in Hounslow. The scheme, designed by architect bptw partnership, was given the green light in 2015. It features 195 homes, which will be a mixture of family houses, mews houses and apartments – available for a range of tenures – and situated to the north of Brentford town centre and Brentford train station. A space is also reserved for a healthcare facility or creche. Inertia over redevelopment of the site – which straddles the borders of the London boroughs of Hounslow and Ealing – has previously led to three failed planning applications. The new scheme was praised for the “exemplar consultation process undertaken with the local community and stakeholders”. Katie Parsons, associate at bptw partnership, said: “The designs have responded to previous local concerns with regard to scale, with family houses being located along the site boundary and taller elements being situated at the centre of the development.”

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GW | Projects

CHISWICK ROUNDABOUT With plans abandoned for a 10-storey building shrouded in LED advertising, known as The London Octopus, new proposals for Chiswick roundabout have been mooted by Starbones, a subsidiary of Galliard Homes, for a 32-storey mixed-use building. The scheme would include around 320 homes – of which 30% would be allocated for affordable housing – a viewing platform on the 32nd floor, around 4,500sq m of ‘creative’ office space and digital advertising displays. Around 108 car parking spaces have been allocated to the basement and the scheme would also include a cafe and gallery on the

ground and first floors respectively. Chiswick roundabout is bordered by the Great West Road and Gunnersbury Avenue. The site lies at the eastern end of the Golden Mile, which is an established business area. The Chiswick roundabout also forms an important part of the western entrance to London. It is the meeting point of the North Circular and South Circular roads and the M4 flyover. A Starbones spokesperson confirmed: “Starbones is weaving together proposals for an innovative, mixed-use building on this unique and challenging site.” A planning application is expected soon.

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CIVIC CENTRE The council is planning to build a new civic centre on Bath Road, relocating its offices from Lampton Road to make room for new houses. The site of the proposed new civic centre, near Hounslow High Street, is owned by the council and is currently a car park. Proposals here for a new seven-storey building will provide a smaller, modern and more cost-effective home for the local authority, which is anticipated to save about ÂŁ1 million a year in running costs. The scheme also includes a library as well as landscape and highway improvements. The current civic centre on Lampton Road, considered too big for the number of staff it

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accommodates and too expensive to run, is to be demolished. With financial aid provided by the mayor of London, hundreds of new homes will be built instead, and the council has announced that at least 40% of them will be affordable. Funds raised through the new housing will cover most of the costs of the new building on Bath Road. In July 2015, Bouygues Development and Notting Hill Housing were appointed to deliver the projects. They held a series of consultation events with residents in November 2015 before submitting the planning applications. Work is due to start in summer 2016.


GW | Projects

GOLDEN MILE Hounslow Council is consulting over plans for the Golden Mile on the Great West Road. The stretch runs along the M4/A4 route through Osterley and Brentford then on to Chiswick Park in the east – and is home to several multinational businesses. Also known as the Great West Corridor, the Golden Mile is a key area of opportunity and a strategically important location at the western gateway to central London. It is an established location for business, including an important cluster of emerging digital and media sector businesses, but also as a place for people to live. The plan takes in the next 15 years. Once adopted, it will be used to guide investment and decision-making on planning applications. Hounslow Council has consulted with the public on issues affecting the area including the need for homes and jobs, and the importance of new transport connections. Part of the proposal is to incorporate Chiswick High Road into the area. The corridor presently accommodates more than 8,500 jobs. Expansion of the Sky media campus (left), which already has planning consent, will provide an additional 3,500 jobs, bringing the total to more than 12,000.

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Planning approval was granted in November 2015 for 527 homes, a cinema, restaurant and cafe, as well as 9,380sq m of commercial space in the centre of Hounslow. The latest plans will help deliver the council’s masterplan for Hounslow town centre which sets out to deliver significant regeneration to an area considered strategically important. Barratt Developments was granted planning permission for the scheme, which is located on a 2.5-ha site and will be up to 27 storeys high. An aim is to make 41% of the homes affordable. A planning report following the decision to grant approval said the scheme would bring “substantial benefits to the environmental, social and economic wellbeing of the area�.

GW | Projects

HOUNSLOW TOWN CENTRE

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BRENTFORD FC Hounslow Council has approved plans for Brentford Football Club’s new 20,000-seat stadium and 648 homes. The plans, lodged by residential developer Prime Place and Brentford FC, received the council’s go-ahead in December. The stadium and seven residential buildings will be located on a fourhectare site between Lionel Road South, Capital Interchange Way and railway lines, within a few minutes' walk of Kew Bridge station. The 'Bees’ will relocate from Griffin Park in Braemar Road, the club’s home ground since 1904, where 75 family houses will be built and a memorial garden will celebrate the history of the football team. Club chairman Cliff Crown said: “As well as creating a brand new stadium for our supporters

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and an attractive environment for visitors and local residents, this project will create jobs and opportunities for local businesses. We have an exciting future ahead of us." The seven residential buildings on Lionel Road South - branded Prime Place, Kew Bridge - will contain 304 homes for sale and 344 for rent in a mix of one, two and three-bedroom apartments. A spokesperson for Prime Place said the homes would offer “high-quality hotel-style living” with facilities including a concierge service, a library, a dining room, a cinema, a gym and private landscaped gardens. The surrounding public space will be improved with pedestrian and cycle routes along Lionel Road South, shops, and car and cycle parking.


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WIDER VIEW, BIGGER PICTURE Masterplans for great developments are informed by exemplar schemes elsewhere. Three senior officers at Hounslow Council talk about projects they rate. Interviews by James Wood Above: Albert Dock, a project at the heart of Liverpool's acclaimed regeneration. Opposite: The Orchard Centre in the Oxfordshire town of Didcot.

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Hounslow Council's executive director of regeneration, economic development and environment, Brendon Walsh, who is also a co-founder of Sitematch London What developments or enhancements would most benefit Hounslow? We will be working hard to encourage further investment into the Golden Mile, which stretches from Gillette Corner to Chiswick Park on the A4. This used to be the preferred location in the 1930s for inward investing American companies but has fallen behind

because of a lack of investment in public transport. Unlocking this opportunity could bring 28,000 new jobs to Hounslow. Our other major opportunity is a renaissance of Feltham as an outer London location of choice. We think there are major opportunities for an extension to the highly successful Bedfont Lakes commercial area, coupled with new housing and a regeneration of the town centre. Finally, and slightly closer to delivery, is the land south of the High Street scheme that Ballymore will be delivering before long in Brentford. This will create a high-quality mixed retail and residential scheme in the heart of the town.


GW | Talking heads

PROJECTS TO BE PROUD OF The Orchard Centre, Didcot town centre This was a real game changer for south Oxfordshire's growth town. I was client-side for the council in delivering 30 new stores anchored by a large Sainsbury's, a cinema, an arts centre and 500 parking spaces. It was 20 years in gestation and I used to go to the annual Christmas Fayre to update local residents on progress. There were cranes in the sky and people still didn't believe it would happen! Which developments outside of Hounslow do you most admire? I am particularly fond of the development that has taken place south of the River Thames in Southwark. I worked there 20 years ago and it looked unpromising. What has happened since has been breathtaking. My other personal favourite is work undertaken in Liverpool at Albert Dock and the Liverpool One shopping centre. Land values made the development difficult but the team there persevered and delivered high-quality projects that will stand the test of time. What has surprised you about working in the borough? We arranged for a company called Local Futures to run some numbers on our borough and it was fascinating. We came out on top. When people hear you work in Hounslow, what do they ask? What’s happening to Heathrow airport? What are the chances of Brentford FC getting promoted to the Premier League? And lastly, what is your favourite gadget and why? An iPod, but the question would be more interesting if it was favourite toy, in which case it would be my old car which is a TR6. When it runs it’s a delight – when it doesn’t I get very fed up!

Brendon Walsh

Greenford town centre A stroke of good luck where a report I had commissioned hit the desk of the incoming leader at Ealing Council. The report talked about a town centre on the brink of failure and made recommendations about improving the environment. I was given the go-ahead to commission major changes to paving and street furniture, coupled with a shop front grant package, under the banner of Good for Greenford. Rather than go cheap and cheerful, we laid really nice limestone paving which just keeps getting better as it ages in. The place is now starting to attract a better mix of retail offer and has turned a corner. Dickens Yard, Ealing Town Centre I negotiated a development agreement for a retailled, mixed-use scheme of nearly 600 new homes in partnership with St George. This was a really highquality scheme in which St George was prepared to be brave and sign up to a lettings strategy that would deliver a high-end shopping offer in Ealing. Another interesting feature of the scheme is the 70 active elderly homes that were built in the first phase. The idea behind these units was that the council would have nomination rights to encourage good tenants whose kids had flown the nest to move out of large council houses into the town centre. There were people queuing around the block when the show flat opened.

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Area planning manager at Hounslow Council, Shane Baker What has surprised you about the borough? The number of large parks, right across the borough from Chiswick House to Hounslow Heath and the scenery of Strand on the Green. There is scope to improve access through better cycle and pedestrian links to the parks, but the best way of making use of open spaces is just to protect them. It's surprising that Hounslow is not better known, given how well located it is between Heathrow and central London. What developments or enhancements would most benefit Hounslow? Tunnelling the A4 through Chiswick, opening some cinemas in Hounslow town centre, and providing a new rail link to Brentford from Southall and Willesden Junction (linking to Crossrail) to open up the potential of the Golden Mile.

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What makes developers good partners? Listening to the views of residents and businesses,

ensuring the quality and accuracy of documents that support applications and making sure they are easy to understand, providing honest, detailed information in response to queries, and knowing the difference between being assertive and being aggressive.

Shane Baker

What do people ask when they hear you work in Hounslow? Is it near Heathrow? There are many businesses in Hounslow that work in and around the airport but we could improve the public transport links between Feltham town centre and the airport. If you could visit any country in the world, where would you go and why? Australia, that's where I'm from, so I go to see family and to go surfing. I go once a year - mostly to the beaches between the Gold Coast and Sydney. Is there anything going on in regeneration Down Under that could work in Hounslow? As in London, lots of former dock areas and industrial land along Sydney's foreshore have been redeveloped


Aled Richards

with housing and leisure uses. Brentford especially needs to make the most of its frontage to the river. When did your most memorable meeting take place and why was it special?

 At the School of Artillery in Manly, Australia, where there were spectacular views of Sydney Harbour from what was at the time a restricted area. The commanding officer was impressive.

Opposite: Ideas for Brentford from Sydney Harbour. Above: Chiswick House and Gardens. Below: Masterplanning the Golden Mile at Brentord Lock and Kew Gate.

What three developments or enhancements would most benefit Hounslow? Numerous schemes have had a huge beneficial impact on Hounslow’s regeneration. I have gone for three in terms of geographical diversity. The first is the Golden Mile, which will create a thriving business destination and a hub for employment and innovative design. This will have a knock-on regeneration effect across the whole borough. Secondly, the recently approved Brentford Waterfront application will have a huge impact on the regeneration of Brentford town centre, creating excellent links with the Thames and enhancing the public realm. Finally, the Feltham masterplan will have a crucial role in regenerating the west of the borough and enhancing Feltham as a centre. Hounslow is an exciting borough to work and invest in and these developments – among others – have afforded Hounslow the reputation as one of the most dynamic boroughs in London.

GW | Talking heads

Hounslow Council's divisional director of environment, regulatory services and community services, Aled Richards

What makes developers good partners? Developers are the conduit of regeneration. Without them, the borough’s ambitious plans will not be realised. At Hounslow, we seek to take away as many bureaucratic hurdles as possible in the cumbersome planning system and are very conscious of the commercial pressures affecting developers. We want to work closely with developers to overcome planning constraints. We form partnerships and help them liaise with local communities to develop and implement highquality schemes to deliver approvals in the quickest time possible. Hounslow is among the best performing councils in the UK in delivering high-quality planning decisions quickly and delivering regeneration – a huge step from our position two years ago, and a testament to the proactive ethos of the planning team. Which book, film, piece of music or sporting occasion has had the biggest influence on your life and why? Jack Kerouac’s novel On the Road inspired me to take a different approach to life and travel, and work extensively in the most obscure countries of the world. Even though it was written in the 1950s, its impact is still powerful today, engendering a feeling that diverse experiences in life are more important than material wealth.

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Brentford Waterside, TW8


London by Ballymore

London City Island, E14

Providence Tower, E14

Embassy Gardens, SW8

ballymoregroup.com

Wardian, E14


HOUNSLOW'S VITAL STATISTICS 50% OF HOUSEHOLDERS OWN THEIR HOMES (Housing Strategy 2014-2018)

5

th

largest population growth in the country

1,018 HOMES

to be built with housing zone grant

215 SALES BY GALLIARD HOMES IN

3 HOURS AT TRINITY SQUARE, HOUNSLOW

(homesandproperty.co.uk)

WORLD CLASS: 2 secondary schools in Hounslow awarded with World Class School Quality Mark 54

Average age

(2011 Census)


£402,378

GW | Markets

AVERAGE HOUSE PRICE

£18.5 MILLION from the Mayor of London towards housing development

77% OF BOROUGH HOMES ARE PRIVATELY OWNED (Census 2011)

unemployment is 5.9% – below the London average of 6.4%

The Hounslow town centre housing zone received

PRO$P¤RIT¥:

(Land Registry, all property types, December 2015)

3,000 AFFORDABLE HOMES target by 2018 (Housing Strategy 2014–2018)

55


MEDIA MIX Sky, CBS News, Paramount, Disney and Discovery – Hounslow’s media cluster includes global names but this is just part of the picture. A burgeoning supply side of smaller companies feed the giants with specialist products and services. Kirsty MacAulay reports on the exodus from the West End to west London

H 56

ounslow has many strings to its bow; however, its media-related business cluster is perhaps not one that springs to mind. But it should; west London is at the heart of the ‘TV triangle’, which is where those in the know are basing their media-related businesses. Hounslow boasts the top location in London for media and broadcasting jobs and has seen an 84% growth in the sector since 2009. BBC Television Centre first brought west London to people’s attention when it opened in Shepherd’s Bush in 1960. Sky TV got people heading further west when it set up home on the Golden Mile in the late 1980s and

the trend for media-based companies moving out of Soho to west London has really gained momentum in the last 10 years. Currently, the majority of Hounslow’s media sector is concentrated in the east of the borough, particularly in Turnham Green and Chiswick. Nick Green, Sky’s property service group director, says: “It’s great there are other like-minded businesses around here attracting like-minded people. Tech City in east London is a new thing. We’re long established here and very happy where we are. "This is a good spot, near the airport and the City, with room to grow and access to good-quality people.” The award-winning Chiswick Park is home to a


sizeable chunk of the sector, including companies such as CBS News, Paramount Pictures, Discovery Networks Europe and the Walt Disney Company. It is easy to see why businesses want to come here. The office buildings are set around an inner garden which features a lake with a waterfall, outdoor events space, seating among the trees and wildflowers as well as a gym, cafes and bars. The sweetener is working alongside other media companies that can share skills, suppliers and offer potential recruitment solutions.

GW | Media cluster

Chiswick Park holds broad appeal to broadcast and media businesses

Graham White, CEO of Chiswick Park Enjoy-Work, says: “It has been pretty clear from the outset that Chiswick Park holds broad appeal to broadcast and media businesses. This is something we are very proud of and have always been very vocal about, which has led to even greater levels of clustering at the park. “The arrival of large media companies such as Disney, Discovery and Paramount at Chiswick Park in the early 2000s sparked more strategic clustering on the park and in the surrounding area. Key benefits over rival locations, such as Shoreditch, include cheaper rents, availability and scale of space, proximity to partner businesses and a skilled talent pool.” Clustering may seem a modern phenomenon, but geographic groups of related businesses are such a natural occurrence that they have been happening for centuries. Two of the world’s most famous clusters are the gambling businesses that transformed Las Vegas and the film studios that made Hollywood; these were so successful that the geographical names became bywords for the businesses. Studies on clusters have shown they affect competition by driving innovation, increasing productivity and stimulating new business, which, in turn, will see them strengthened. It may seem obvious – businesses that share the same field of work benefit from a shared location.

Below: Chiswick Park is attracting some of the world's biggest media companies, such as Disney and Paramount.

57


Above: Because of the emphasis on worker satisfaction, businesses flourish at Chiswick Park. Opposite page: Media students developing their skills at the University of West London.

58

Nigel Walley, managing director of media consultancy Decipher, certainly thinks so. Walley set up the TV Triangle networking group (below) to help foster a good networking culture among the profusion of mediarelated companies now based in west London. He explains: “The cluster just happened, there wasn’t much planning behind it but now we want to encourage networking. It helps to foster a reason to be here. “We need to build a story about west London. We are in competition with Shoreditch for young, techminded people; Shoreditch has built a story. It’s early days but UK TV is at the heart of the TV triangle. A big part of what we’re doing is getting the whole industry to recognise that.” There are some big names in west London but also a good mix of small and medium-sized companies. When a TV show is made, it will often involve up to three or four different companies, big and small, as pre and postproduction and special effects are often outsourced. Is it surprising that this cluster has built up in west

London? Well, location always plays a large part in any decision to move and being close to big players like Sky TV and the BBC will definitely influence the choice of some media businesses. For international companies, proximity to one of the world’s busiest airports is a major draw. Being on Heathrow’s doorstep means meetings in New York are only seven or so hours away, and Tokyo is accessible in just over 12 hours – meaning overall travel time will be dramatically reduced for staff working this close to the airport. Close proximity to central London is another advantage; Hounslow is the perfect spot for those who need to be near both the airport and the West End. The infrastructure improvements that are on the horizon will only increase the attraction of the borough for businesses that need easy access in and out of London. Improved local connections will provide better links for future developments such as Crossrail and, eventually, HS2, while the Golden Mile will see imaginative pedestrian and cycle routes installed, which are based on successful schemes in Seville and Copenhagen. Cheaper rents than central London are another draw. Although there is a growing concern about the lack of good office and studio space in west London (and across the capital), major developments on Hounslow’s Golden Mile should help to address this issue. An obvious advantage of the clustering effect is the availability of skills. According to Walley, this is true for a significant proportion of the international companies, which are choosing to set up there because of the convenience of having so many well-trained people in the area, particularly those specialising in engineering and technical sectors. Hounslow Council is justifiably proud of its burgeoning creative sectors and is keen to help businesses in the borough to grow and succeed. According to Walley, the council has done a good job of supporting the media cluster and pushing it


GW | Media cluster

Encourage networking. It helps to foster a reason to be here forward. The Hounslow Economic Business Forum has a creative industries sub-group, facilitated by the council and meeting quarterly, which is made up of skills providers, large businesses, small business groups and other interested parties. There are plans to seek further funding to support startups, grow on and pre-start businesses, working in partnership to deliver support. The council also runs a funded programme of support for employers and individuals seeking to

upskill in order to gain work in the industry. Having the right skills is crucial and business leaders in the media cluster are keen to ensure the next generation of colleagues is prepared. The TV Triangle wants to help the industry attract the best interns and graduates from around the country. As a result, links have been forged with local universities, whose students are keen to gain experience – the University of West London’s School of Film, Media and Design specialises in media and related subjects. Sky TV works with local schools to give children the chance to see how the world of television works and the possibilities for jobs within the sector. The Fast Forward Placement scheme gives year 13 pupils the chance to take a passion for media and entertainment and turn it into ‘a real business skill’. Successful applicants are given the option of working in departments such as Sky Production Services, Entertainment channel portfolio, in-house creative agency, Sky Creative, Sky News or Sky Sports. Additionally, the Sky Academy Careers Lab offers a full-day careers experience for 16-19 year olds. It is hoped the experience will inspire young people to think about possible careers in media, technology or business and to help them build the practical skills they

59


Above and left: Hounslow's media cluster attracts big companies and provides opportunities for young people.

We want to help young people from all backgrounds develop their skills 60

will need in the workplace. Jeremy Darroch, Sky’s group chief executive, says: "At Sky, we want to help young people from all backgrounds develop their skills and confidence to prepare them for the world of work. "Our ambition is to engage with up to one million young people through Sky Academy by the end of the decade.� Knowledge is power. It seems this is something the media cluster in west London knows well. A shared pledge to encourage local people to learn about the growing media opportunities on their doorstep helps the industry to thrive. However, those businesses are also educating themselves through networking and story-building to improve and advance the cluster within which they are clearly flourishing.


Great West Great West Investment destination: Hounslow partners group Joining together to support Hounslow

Brentford FC Rhys Williams rwilliams@brentfordfc.co.uk Child Graddon Lewis James Felstead james.felstead@cgluk.com CLS Holdings Muireann O’Donnell modonnell@clsholdings.com K&L Gates Sebastian Charles sebastian.charles@klgates.com Monarch Commercial Tony Khurl tony@monarchcommercial.co.uk Octavia Housing Andy Brown andy.brown@octavia.org.uk Sky Nick Green nick.green@bskyb.com Thames Valley Housing Guy Burnett guy_burnett@tvha.co.uk Vokins Chartered Surveyors info@vokins.co.uk

For more information about these companies, visit greatwestlondon.com/directory


SITEMATCH OPPORTUNITY: GILLETTE SITE The opportunities for investment on and around the Great West Road are numerous. Sitematch research manager Huub Nieuwstadt looks at one of the sites which has been earmarked for development

62

The Gillette opportunity site marks the western end of the Golden Mile, which is home to a number of classic 1930s commercial and industrial buildings on the junction of Syon Lane and the Great West Road. The 4.32-hectare site has been earmarked by the council for redevelopment as an industrial business park, with an emphasis on light and general industrial uses, as well as research and development. Office space has been mooted as a possibility, but for ancillary or primary industrial activities only. Part of the site includes the Grade II-listed former Gillette factory. The art deco building was designed by Sir Banister Fletcher, and housed the European headquarters of razor manufacturer Gillette until the early 21st century. The council is keen to ensure that any development

proposal will make a beneficial reuse of the building a priority. The site is well connected, both by public transport and by road. The M4 is only a short drive away, which in turn provides quick access to Heathrow airport and the M25. Nearby underground stations are Boston Manor and Osterley, both on the Piccadilly line. Syon Lane rail station is also nearby, offering direct train services to Waterloo station via Brentford. The area is home to a number of high-profile employers, and includes the headquarters of Sky and GSK (GlaxoSmithKline), as well as other key businesses. Sitematch London is an event enabling public sector landowners to engage with private sector developers, investors and occupiers. For more information, visit sitematchlondon.com


ing in the Greater Brighton City Region

ment opportunities in the London Borough of Bromley

essentialliving.uk.com

Issue 3 Winter 2014

Trading place

apartment or family home at Cissbury Chase and you can enjoy bright and roomy living areas and generous outdoor spaces.

Bromley North: cafe 3 bedroom homes from £249,995 culture comes to town barratthomes.co.uk/cissburychase

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or call 01903 240 731

Quality streets – upping the stakes in retail

The Rise is the first phase of a £265 million regeneration project which will deliver 1,800

Help to Buy

Limited availability, selected plots only. Subject to status, terms and conditions apply. See www.barratthomes.co.uk for full details. BDW Trading Limited (number 03018173) whose registered office is at Barratt House, Cartwright Way, Forest Business Park, Bardon Hill, Coalville, Leicestershire LE67 1UF (“BDW”) BDW is a subsidiary of Barratt Developments PLC. The Homes and Communities Agency (“HCA”) provides an equity loan for 20% of the purchase price of the property. The equity loan provided by the HCA is secured as second charge on your property. The amount you have to repay to the HCA may be more than the amount of the equity loan provided. Scheme is available in England only and on properties up to £600k. Prices correct at time of going to press. Advertising images may include upgrades as home spec can vary, purchasers of Barratt homes spend on average £3,132 on upgrades.

Brighton belle: visitor economy

9

For further information log on to www.therise.info

Inside: Marine and offshore, creative and digital, asset management, decision makers and game changers . . .

re

01/08/2014 11:34

The magazine for business in Reading…

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Autumn/Winter 2015/16 Issue Six

Earth, wind and fire the north London powerhouse / Night moves culture and the economy / A better place housing zone for Meridian Water

Top town: the transformation of Barking’s centre

TITANIC QUARTER BELFAST

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Autumn 2015

READING:UK

The regeneration of Enfield

TITANIC QUARTER BELFAST

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Autumn/Winter 2015/16 Issue Six

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WINNER

Building and regenerating communities throughout London ISSUE 6 SPRING 2016

PBA has been building connections across the Thames Valley for the last 50 years. Our innovative and forward-thinking advice maximises value for our clients.

READING:UK The magazine for business in Reading

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The regeneration magazine for the London Borough of Ealing/issue 07/spring ‘16

Exciting plans for the west of the borough include: | New homes | Improved retail and commercial opportunities | New jobs | Enhanced parks with better access | | Improved leisure and recreational facilities | Upgraded rail links and much more

DISCOVER

Great West

Great West Investment destination: Hounslow

Visit www.investhounslow.com enquiries@investhounslow.com | @investhounslow

Investment destination: Hounslow

01

- 94,000sqm+ new office space

- 128,000sqm+ new retail space

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LONDON’S HOTSPOT: EAST LONDON ISSUE FOUR_2014

EALING BY 2026

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WARD INVESTMENT MAGAZINE ISSUE TWO

COVENTRY+ WARWICKSHIRE

Regeneration generation Retrospective – a decade of transformation in the borough, chronicled by Southwark magazine

Canada Water From workplace to living space, new communities are springing up from the old dockyards

While we are waiting Development plans don’t mean mothballing – meanwhile use works sites as creative spaces

Project plan Updates and news from the new era of schemes planned and under way around the borough

Home grown On target to deliver the homes that Southwark needs – 10 years of award-winning schemes

PLUS

Street wise – urban art Wish you’d built here? Round table – clear thinking at the Crys

hi-tech city ◆ 175 years ◆ su

ISSUE 2

derbyperspective.com

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• Asda foodstore • 536 new jobs • Landscaped public

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Issue 14 Spring 2016

Citygrove Securities is proud to be working in Hillingdon. Creating a new heart for South Ruislip, with new homes and further retail and leisure facilities for local residents.

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Leisure takes off investment in facilities – exercise, sport, healthier living

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A fabulous future for Feltham - an artist impression of how the town centre could look from the Feltham Parklands

southwark

MIRA: LEADING THE UK’S AUTOMOTIVE AND ENGINEERING RESEARCH

CIVIC PRIDE: STARCHITECTS: COUNCIL DOWNSIZES RETHINK HOUNSLOW www.ealinginlondon.com

Issue 5 2016

41


To explore your development opportunities

enquiries@investhounslow.com | @investhounslow

Exciting plans for the west of the borough include: | New homes | Improved retail and commercial opportunities | New jobs | Enhanced parks with better access | | Improved leisure and recreational facilities | Upgraded rail links and much more

Great West Investment destination: Hounslow

Visit www.investhounslow.com

Issue 5 2016

A fabulous future for Feltham - an artist impression of how the town centre could look from the Feltham Parklands

Great West

Investment destination: Hounslow

STARCHITECTS: RETHINK HOUNSLOW

CIVIC PRIDE: COUNCIL DOWNSIZES

Profile for 3Fox International Ltd

Great West 5  

Great West is a business publication, publicising the work of regeneration organisations in the London Borough of Hounslow.

Great West 5  

Great West is a business publication, publicising the work of regeneration organisations in the London Borough of Hounslow.