Introduction of 3d Product Rendering

Introduction of 3D Product Rendering

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What is 3D product Rendering?

Product 3D rendering is a process of generation of photorealistic or nonphotorealistic images with 3D models using specialized software. The resulting product is called a 3D render.

PRODUCT RENDERING TYPES

There are two main types of product rendering; the first is a whitespace rendering, which showcases the product on a plain white background.

The second type is a contextual rendering, depending on the type of render the product is placed in an environment that helps to display it's uses. For example, a product rendering of a couch may be shown in a living room setting similar to these interior renders.

Who use 3D product Rendering?

 product manufacturers  e-commerce platforms  retail companies  entrepreneurs  marketing agencies

How is a 3D model of a product made?

 Building geometry of a 3D Model: At this stage, a grayscale model of the product is created, often referred to as the “clay” model as well. It doesn’t show colors, materials, or textures. The main goal at this stage is to get the geometry, proportions, and shape of the product right.  Applying Textures and materials: When the shapes and proportions are established, textures and materials are applied. UV mapping is the first step here. Basically, the 3D specialists divide the surface of the 3D model into separate elements, and then “unwrap” the latter to get 2D planes. After, the artists apply the texture map to each and project them onto the model.

 Rendering the 3D model on White Background: When the textures are in place, the 3D artists send the client renders with the 3D model on the white background. The client views the 3D model and gives feedback. Once the results of this stage are approved, the 3D model creation process is essentially over. The only thing left is to enhance the asset’s visual impact through post-processing.  Post production: The 3D model creation process takes the idea of a product to a photorealistic three-dimensional result. The pipeline usually follows the same steps — geometry building, texture and material application, silo rendering, and post-production.

As for the workflow, it can be adjusted to fit a specific working process.

Blueribbon 3D is a 3D Furniture Modeling Studio based in Ahmedabad that will help you with your product rendering and modeling needs. They have a highly skill team designers that have been doing their best to your needs since 10+ years. They deliver a project on time and give best quality. No matter how complex your requirements are, we make it all a breeze for you.

Over the years, we have worked with countless companies including the biggest of names across all segments and established ourselves as a ‘go-to’ 3D Furniture modeling and rendering company.

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