April2024
360MediaGroup, InformingBrandGrowthPriorities
Introduction
360 Media Group is the authority on the UK fleet market; our focus on delivering insights, education, and thoughtleadership helps brands translate their marketing and sales strategies into results. Our primary focus is to measure fleet opinion, we benchmark brand opinion and deliver custom research solutionsby measuring over 3,000 fleets each year to prioritise actions.
We have a range of research capabilities to support the automotive sector in theplanning process to unlock sales growth. Our FleetMediaTrackerreport underpins client communication strategies, and FleetOutlooktracks fleet trends to inform supply chain strategies.We measure fleet buyer opinions throughour OEMBrandTrackerto identify market trends and brand perceptions, providing an independentmarket appraisal to prioritise actions and inform go-to-market strategies.
Our high-profile reports include the 100TrustedBrands,helping fleets to make informed buying decisions, and the Fleet1000 corporate fleet feedback loop tracks pain points and solutions.
We partner with the BVRLA to produce the Industry Outlook Reportand work with many of the leading brands to inform their propositions and deliver powerful insights for our thought leadership partners.
IanRichardson–Founderof360MediaGroup
Ianhas been advisingautomotive brandson fleet dataandresearchingfleet audiences for nearly twodecades. Previously servingas the publisherof FleetNews, Ianhas helps brands gainclarityon the fleet marketandidentify growthopportunities.
Deliveringpowerfulinsightsforour thoughtleadershippartners
Our suiteof tools benchmark fleetbehaviours, trends, and opportunities
FleetMarketSizing/Fleet1,000database FleetMarketOutlook
SustainabilityIndex
> Insight-driven digital briefing
> Aggregatorofbuying andcharging trends
> EV Index fleet predictions
> Collaboration with six brands
> Distributed to the Fleet 1,000 community
> Twice-yearly report
> Dedicated webinar to dissect the results
SustainabilityIndex
FleetMarketOutlookReport
> Annualmarketsummary
> Measuring industry trends, buyer intentions, and the transition to EV
> Insights available for licensed inclusion in PR, brandcontent, andmarketing campaigns
> Fleet250 listing included
1100TrustedBrandsinFleet2024
> Track the impact of marketingandawareness campaigns
> Independent measurementof trust& brand awareness
> Comparativedata by supplier category and1-100
TRUST INDEX rankings
TrustedBrandIndex
BrandTracking
TheOEMFleetBrandTrackeranalyses fleet buyer opinions to deliver an independent appraisalof brand health, perceptions and communications, informing growth priorities.
TheOEMFleetBrandTracker
FormatandMethodology
Communications Brand Health Brand Opinion
❖ Sample 400 car fleets
23 KPIs are benchmarked across:
❑ 15 Van manufacturer brands + 26 car brands
❑ 400fleet decision-makers are surveyed online
❑ Communications and Brand Health sample - all respondents
❑ Brand opinion sample100 (cars)87 (vans)
OEM BrandTracker by 360 Media GroupLtd
OEM Fleet BrandTracker – reportstructure
Brand Health is a benchmarked 26 carand 15van brands. Brand Communication KPIs measure the key drivers of visibility.
❖ Sample 400 car fleets
❖ Trust is also benchmarkedin the 100 Trusted BrandsReport
BrandCommunicationsMetrics
Communication Received
Social Media Engagement
Brand Interaction
Brands rated on 3 communications metrics
The score is the combined total /by the number ofmetrics
OEM BrandTracker by 360 Media GroupLtd
OEM BrandTracker- Perceptionscorevs. EV
Seven core brand metrics are measured across all brands to create a brand appeal score.
BrandAppealMetrics
Fleet Manager Brand Opinions
Build Quality Value for Money
Reliability Reputation
Seven new electric vehicle brand metrics are measured. These metrics identify the perceptions driving EV brand consideration.
Vs.
Vehicle Range Dealer Network Trust
▪ Brands are rated on seven core brand appealmeasures
▪ The highest attributes can be promoted; the lowest scores are priorities to change perceptions
▪ Multiple waves of research produce trends
▪ The maximum score per metric = 10
❖ Sample 400 car fleets
❖ Trustis also benchmarkedin the 100 Trusted BrandsReport
ElectricVehicleMetrics
Fleet Manager Brand Opinions
EVBrand Consideration
Charging advice Car model range
Confidence inEV proposition TCO Demo programme Trust
▪ Brands are rated on seven EV brand appeal measures
▪ The highest attributes can be promoted; the lowest scores are priorities to change perceptions
▪ Multiple waves of research produce trends
▪ The maximum score per metric = 10
▪ EV Brand Consideration can be compared vs. overall brand.
OEM BrandTracker by 360 Media GroupLtd
Outputs – getting the most out of the OEM Fleet Brand Tracker Report
Our brand dashboardssummarise brand rankings to inform customised action plans : Leverage our findings to craft data-drivengo-to-market strategies, pinpoint the mostreceptive fleet segmentsand optimise engagementthrough precise messaging.
1. Share Electric Vehicle (EV)narratives to fortify market presence amid stiff competition.
2. Identify key prospects ripe for your brand's outreach by benchmarking your coverage against Britain'slargestfleets.
3. Pinpoint and engagewith top-priority fleet sectors via the mosteffective media channels.
The OEM Brand Tracker helps to transform datainto action to increase growth opportunities. To learn more book anappointment:https://bit.ly/Ian360MG
Market&MediaTracker
InfluentialFleet ReportsfromFleetTrends
Annual market review to inform growth opportunities.
Informing effective media channels usedby your target audience.
Fleet Media TrackerReport2024
The Fleet Media Tracker offers comprehensive analysis for communication experts who aim to understand and leverage the fleet buying behaviours when sourcing information to shortlist andevaluate suppliers. This annual research initiative, by 360 Media Group, measuresfeedback from 200 UK-basedfleets, delving into ten essential Key Performance Indicators (KPIs)to discern and optimise media channels that can be harnessed for effective strategic communication planning.
The report features user-friendly dashboards,encompassingboth media and event channels, but it also serves as a strategic adjunct to our brand tracking efforts, ultimately designed to amplify sales within the fleet supply network. Additionally, clients may tailor further analysis or questionsto extract bespoke insights.
Viewthereporthere: Fleet Media Tracker Report 2024
Dashboard#1Mediaandinformation
Dashboard#2Events
Dashboard#3Actionstakenbymediaplatform
