There’s
at 360 Cre8ive Enterprises.
NO DIPPING YOUR TOE TO TEST THE WATER. NO TURNING AROUND AND RUNNING IN THE OTHER DIRECTION WHEN THE GOING GETS TOUGH. NO PRIDE IN THINKING SAFE OR SMALL.
Maybe that’s why we didn’t name ourselves 180 Cre8ive Enterprises.
OUR
OUR
TO BE RECOGNISED AS A LEADING PROVIDER OF CREATIVE SOLUTIONS. WE ARE COMMITTED TO EARNING OUR CLIENTS’ TRUST THROUGH OUTSTANDING EXECUTION AND UNCOMPROMISING DEDICATION TO THEIR SUCCESS.
H O N E S T Y HONESTY AND TRANSPARENCY IN EVERYTHING WE DO.
I N T E G R I T Y MAKING THE RIGHT DECISIONS FOR OUR CLIENTS,
OUR
UNENCUMBERED BY POLITICS OR SHORT-TERM GAIN.
TO PROVIDE CREATIVE SERVICES WHICH ENABLE OUR CLIENTS TO BUILD STRONG RELATIONSHIPS, AND TO INFLUENCE
D I V E R S I T Y REFLECTING THE DIVERSITY OF OUR COMMUNITY IN
ATTITUDES AND BEHAVIOURS IN A COMPLEX WORLD.
OUR ACTIVITIES AND DIALOGUE.
WE UNDERTAKE OUR MISSION THROUGH CONVERGENCE BY INTEGRATING SPECIALIST KNOWLEDGE OF PRACTICES AND INDUSTRIES, LOCAL MARKET UNDERSTANDING, PROPRIETARY METHODOLOGY AND BREAKTHROUGH CREATIVITY.
R E S P E C T LISTENING TO OTHERS’ OPINIONS, EXPRESSIONS, EXPERIENCE AND CONTRIBUTION.
WE ARE DEDICATED TO BUILDING LONG-TERM, REWARDING
P R O F E S S I O N A L I S M
PARTNERSHIPS THAT ADD VALUE TO OUR CLIENTS AND OUR
OPERATING WITH INTEGRITY AND RESPECT. DELIVERING
PEOPLE. WE WILL MAKE AN IMPORTANT CONTRIBUTION TO
THE HIGHEST PROFESSIONAL AND ETHICAL STANDARDS.
SOCIETY THROUGH EFFECTIVE COMMUNICATION AND TRUST.
CO L L A B O R AT I O N OUR CLIENTS ARE LEADERS IN THEIR FIELDS WHO ARE
BRINGING TOGETHER TALENT TO GENERATE NEW IDEAS,
INITIATING CHANGE AND SEEKING NEW SOLUTIONS.
OPPORTUNITIES AND TO TACKLE CHALLENGES.
P U B L I C R E L AT I O N S + S O C I A L
|
DESIGN + MARKETING
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WEB + VIDEO
WHO W H AT WHERE WHY HOW
HOW ARE WE YOUR CO M P L E T E C R E AT I V E PA R T N E R ? Our team is hand-picked - university qualified, experienced professionals who are packed with personality and passionate about what they do and why they do it. We deliver high quality, innovative and creative solutions for your brand and your message. We offer more than standard marketing and graphic design. We specialise in providing a 360o service across all communication platforms, bringing new technology and innovation to the table. We have offices in Townsville and the Gold Coast servicing clients throughout Queensland (from Coolangatta through to the Torres Strait) as well as a growing client base across Australia. We are creative individuals who love opportunities to be innovative. In doing so, we help businesses, organisations and communities meet their objectives - whether that be to increase brand awareness, to drive market share, to change social opinion or to inspire action and conversation. We do this by taking a targeted approach - establishing our clients’ core objectives and providing innovative marketing and communication tools to deliver results. It is not a one-size- fits-all service; rather a tailored program to suit our clients’ needs.
OH, AND WE HAVE AN EXCELLENT SENSE OF HUMOUR.* *If we do say so ourselves.
P U B L I C R E L AT I O N S + S O C I A L
DO YOU KNOW HOW TO BUILD, PROTECT A N D C ATA P U L T YOUR BRAND?
Public Relations (PR) is about managing and protecting the reputation of your business or organisation. It is about building social capital and delivering meaningful communication. It is about managing your brand in good times and in times of crisis. Public relations creates a two-way communication between an organisation and its audience, or a person and the people they want to influence. Guess what social media does? Exactly the same thing! So when you combine PR with social media, it’s a collision that catapults your profile, reputation and credibility exponentially. With social media, you are developing credible relationships with huge numbers of people directly – and this often creates the feeling that this relationship is one on one. How they feel about this relationship will ultimately affect how they respond to your brand and, just as importantly, who they tell. By using social platforms, you are cutting out the third party and offering your messages directly to customers who
opt to follow you. It is a much quicker, more direct route of communication to a highly targeted audience who have chosen to engage with your brand. However on the flip side, despite the amazing benefits social marketing offers, it is wise to understand that a misstep in this space can become a PR problem. Deciding to be active in the social space means you must have a media radar, you need to be actively in the conversation to monitor and manage, to protect and prevent possible crisis situations. Just as there is crisis management within a traditional public relations role, the same must apply to social media which is a platform that can become anyone’s soap box. Despite this, a fear of what people might say about you in the public space is not a reason to avoid using social media. In reality, people are going to say whatever they want about your brand; the difference is whether you are already a part of the conversation with them. This gives you the chance to intercept and implement damage control before the conversations get out of hand.
OUR SERVICES P U B L I C R E L AT I O N S
SOCIAL
• P U B L I C I T Y A N D M E D I A R E L AT I O N S
• D I G I TA L A N D S OC I A L S T R AT E G Y
• SPEECH WRITING
• S T R AT E G I C PA R T N E R S H I P S TO L E V E R AG E
• I S S U E S A N D C R I S I S M A N AG E M E N T • R E P U TAT I O N M A N AG E M E N T : B O T H P E R S O N A L AND BUSINESS • E M P L O Y E E / I N T E R N A L CO M M U N I C AT I O N S A N D S T R AT E G I E S • S TA K E H O L D E R CO M M U N I C AT I O N S A N D E N G AG E M E N T • A B O R I G I N A L A N D TO R R E S S T R A I T I S L A N D E R E N G AG E M E N T A N D CO N S U L TAT I O N • E V E N T M A N AG E M E N T
S OC I A L I N F L U E N C E • I N F L U E N C E R O U T R E AC H • CO N T E N T S T R AT E G Y • CO N T E N T C R E AT I O N • CO M M U N I T Y M A N AG E M E N T • S OC I A L S E T U P I N C L U D I N G S OC I A L N E T W O R K S , S Y S T E M S , P R OC E S S E S , T E C H N O L OG Y • T R A I N I N G S O YO U C A N J O I N T H E S OC I A L CO N V E R S AT I O N
• B R A N D A N D P R O D U C T L AU N C H E S
• S OC I A L F O R C U S TO M E R C A R E
• M E D I A P R E S E N TAT I O N A N D T R A I N I N G
• TA K E YO U R B U S I N E S S O N L I N E
• P R E S E N TAT I O N S / T R A I N I N G D E L I V E R Y O N A R A N G E O F R E L AT E D CO M M U N I C AT I O N S / P R TO P I C S
WHEN YOU COMBINE PR WITH SOCIAL MEDIA, I T ’ S A CO L L I S I O N T H AT C ATA P U L T S Y O U R P R O F I L E , R E P U TAT I O N A N D CREDIBILITY EXPONENTIALLY
DO YOU KNOW HOW TO
DESIGN + MARKETING
BUILD AND KEEP YOUR BRAND FRESH AND RELEVANT?
Integrated marketing is a specialist
A smart marketing approach cuts through
discipline and we pride ourselves on our
this noise, delivering the right message at
authentic understanding of and experience
the right time to the right audience.
with this practice. At 360 we do not believe in a sporadic Design and marketing work hand-in-hand. Design creates a visual representation of a brand, one that is identifiable and relevant to the audience and business offering. Marketing delivers this design, tailored to elicit a specific response from consumers. Integrated marketing strategies use a mix of traditional media (print, electronic and
approach to marketing and advertising. We strongly advocate a strategic approach that maximises our clients’ investment by delivering credible results. We offer a carefully planned and integrated strategic marketing approach, supported by intelligent, cut-through design.
outdoor) and new media (online, social and digital) based on market research and
On the practical side, our relationships with
consumer trends.
suppliers and knowledge of the latest technologies means our clients benefit
In today’s marketplace, consumers are
from cost and time effective production
bombarded with advertising – a clutter of
of print materials, web development and
brands, messages and offerings.
video production.
OUR SERVICES MARKETING • MARKET RESEARCH AND ANALYSIS • M A R K E T I N G S T R AT E G Y / P L A N S
DESIGN • GRAPHIC DESIGN FOR PRINT, O U T DOO R , O N L I N E A N D S OC I A L
• CO P Y W R I T I N G
• B R A N D A N D I D E N T I T Y C R E AT I O N
• A D V E R T I S I N G A D V I C E A N D P L AC E M E N T
• B R A N D R E V I TA L I S AT I O N
• MEDIA BUYING
• S I G N AG E
• E - B R A N D AC T I VAT I O N
• P R O M O T I O N A L M AT E R I A L S
• S OC I A L I N T E G R AT I O N • M A R K E T I N G P R OJ E C T M A N AG E M E N T
WE OFFER A CAREFULLY PLANNED A N D I N T E G R AT E D S T R AT E G I C M A R K E T I N G APPROACH, SUPPORTED BY INTELLIGENT, CUT-THROUGH DESIGN
ARE YOU MAXIMISING YOUR POTENTIAL I N T H E D I G I TA L S PA C E ?
WEB + VIDEO
Marketing in the online space is vitally important in today’s 24/7 global marketplace. Combined with social and traditional marketing, consumers are driven to apps and websites to browse, research and shop when and where they want, and on a multitude of devices. To maximise your potential in this space, it is essential that tailored and engaging digital solutions are employed so that your website continues to work for you, long after your doors have closed for the day. Our expertise lies in using the latest technologies and designs to increase brand awareness and to drives sales and commercial interest through online applications. Our experienced programmers create custom online solutions such as websites, apps, ecommerce packages, interactive applications, html, newsletters, and additional modules. The way consumers research, browse and shop today is dramatically changing and this must also be reflected in online offerings. Consumers look for more than a simple product offering on a website. They want detailed information, reviews and video. They look for peer recommendations and conversation threads on social media. Basically, the cold words of the advertiser fall flat today. With such a growing landscape of product and service offerings in a global marketplace, consumers look for evidence to support their buying decisions and
to build their perceptions of and relationships with a brand. Video offers incredible opportunities for brands to sell, persuade, influence and develop relationships with their consumers. From a simple product sale through to pushing a complex social issue conversation, video is a powerful, emotive and influential tool. Our commercial videographers are award-winning professionals who can build a visual campaign to reach your audience. We do not believe in a cookie-cutter style of production, with the same-size-fits-all approach. We design and develop video solutions that are tailored to the brand and business objectives. We do this be employing cutting-edge digital videography, professional lighting, animation and distinctive editing. Video can be used as a feature piece in a marketing strategy or campaign, or it can be used for ongoing, retail oriented promotions that drive sales and market growth. Video is dynamic and highly engaging. It allows the audience to experience your brand and business offering at a deeper level and can be used across several platforms including electronic media, websites and on social media – thereby extending the coverage and reach of the piece.
OUR SERVICES VIDEO
WEB
• T E L E V I S I O N CO M M E R C I A L S
• DESIGN
• F E AT U R E V I D E O S
• CO N T E N T M A N AG E M E N T S Y S T E M T R A I N I N G
• DOC U M E N TA R I E S
• APP DESIGN AND MARKETING
• FAC E TO C A M E R A I N T E R V I E W S
• D I G I TA L N E W S L E T T E R S
• O N L I N E R E TA I L V I D E O C L I P S
• E - CO M M E R C E A P P L I C AT I O N S
I T I S E S S E N T I A L T H AT TA I L O R E D A N D E N G AG I N G V I D E O A N D D I G I TA L S O L U T I O N S A R E E M P L O Y E D S O T H AT YO U R WEBSITE CONTINUES TO WORK FOR YOU, LONG AFTER YOUR DOORS HAVE CLOSED FOR THE DAY.
At WE’RE BUILT FOR A FAST-CHANGING AND FRAGMENTED MEDIA LANDSCAPE, WHERE BRANDS NEED TO EARN A PLACE IN CONSUMERS’ LIVES BY BEING USEFUL OR INTERESTING, IN ORDER TO BE HEARD ABOUT THE MEDIA CLUTTER. WE PUT PR THINKING AND SOCIAL MEDIA STRATEGY FIRST, TO BUILD, PROTECT AND KEEP THE BRAND FRONT OF MIND. WE BUILD STRATEGIC MARKETING PLANS TO PROMOTE AND DRIVE ENGAGEMENT AND ACTION. WE USE DIGITAL AND VIDEO APPLICATIONS TO INFORM, EMPOWER AND ELICIT RESPONSES FROM AUDIENCES.
Simply WE HAVE THE KNOWLEDGE, THE EXPERIENCE, THE TECHNOLOGIES AND PROFESSIONAL STAFF TO BUILD BRANDS AND CAMPAIGNS THAT CUT THROUGH THE CLUTTER AND WHITE NOISE.
BRANDS THAT STAND OUT, ENGAGE AND RESONATE WITH THEIR TARGET AUDIENCES.
07 4 772 4 153 1 9 I N G H A M R D , TO W N S V I L L E Q 4810 A D M I N @ 3 6 0 C R E 8 I V E . CO M . AU 36 0 C R E 8 I V E . CO M . AU
TOWNSVILLE
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GOLD COAST
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SYDNEY