Gelatissimo mini Brand book

2021

Mini Brand Book

Concept project Student: Boryana Nikolova Lecturer: Vladislava Vidinova Design Academy Net IT Center - Sofia

// HOMEMADE

ICE CREAM //

02

Content

Brand Idea............................................03 Brand Strategy.....................................04 Logo........................................................05 Colors.....................................................06 Typography...........................................08 Logo Space........................................... 10 Logo Variations....................................11 Patterns.................................................12 Applications..........................................13

Brand Idea

03

Gelatissimo is a small, family-owned ice-cream business that was established in Naples, Italy in 1980. We are known for our smooth and creamy, bio and non-dairy gelato that is made fresh daily on the premises.

We are able to produce our italian gelato due to our best recipes from Nadia Ellis the founder of Gelatissimo. Today we produce modern style of artisan bio gelato with 0% sugar and 0% animal milk.

Our motto is “We

put health and joy scoops in our cups”

Brand Strategy

Purpose “To produce natural healthy handmade Italian gelato with a unique taste.”

Position “For consumers who like healthy and non-dairy frozen desserts with natural sweeteners. ”

04

Vision “To be the premier purveyor of the finest Bio italian gelato in the world.”

Ton of Voice

Energetic, authentic & colorful

Logo

05 The Logo consist of an illustration and 3 typefaces

+

+ + ICE CREAM //

// HOMEMADE

Main Logo

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=

Logo Version

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ICE CREAM //

Colors Primary

06

Melon e hit W

, ,0

,0

0

5 25 C ,2 F 52 EF 2 F C B XF RG E H , 54

RGB 237, 181, 165 HEX EDB5A5

CM

RG

B

H

EX

bi

YC

23

EA

4,

02

0,

2,

8C

e

Pi n

k

99

14

,4

0

0,

8

Cafe it

a Au L

34

54

, 84

50,

124

97C

27,

, 169

A HEX

C 0, CMY

RGB

CMY C 65 , 0, 1 5, 26 RGB 66, 1 88, 1 60 HEX 42B CA0

C1 MY

Kep pel

Ba r

CMYC 0, 24, 30, 7

Colors Secondary

07

n

us

eP ink

on

Sa tin

Amaranth M P

Hot Pink

Pu r

ple

Na vy

Space Cadet

B l u e Bell

Background

gn

thm Rhy

am

Cam e o Pink

Puce

nn

ve lo

Unbleached Silk

Middle Blue Green

Ci

pa

Pink

Gr ee

M au

e Ros

Bl ue

am

e Blu

le

Ch

hid Orc

ty Mis

der Pow

M idd

Typography Main font

08

Miama Nueva Medium UPPERCASE

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z LOWERCASE

a b c d e f g h i j k l m

n o p q r s t u v w x y x OTHER CHARACTERS

1 2 3 4 5 6 7 8 9 0

! ” # $ % ^ & * ( ) _ - + } { ? “ ~ § / \

About Miama Nueva is a handwriting script font with over 1300 glyphs that supports latin, cyrillic, and greek. It comes complete with LATEX support.

Typography Secondary fonts

09

About Lato is a sanserif typeface family designed in the Summer 2010 by

Lato Bold

Lato Light

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

NOPQRSTUVWXYZ

abcdefghijklm

abcdefghijklm

nopqrstuvwxyx

nopqrstuvwxyx

1234567890

1234567890

!”#$%^&*() _

!”#$%^&*() _

-+}{?“~§/\

-+}{?“~§/\

Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish).

In December 2010 the Lato family was published under the open-source Open Font License by his foundry tyPoland, with support from Google.

Logo Space

10

Clear Zone

X

around the logo to avoid overcrowding.

3X

// HOMEMADE

X

X 3X

ICE CREAM //

X

X = 0,2 cm

Minimum Size

It's important to maintain proper spacing

X

X

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= 0,1 cm

= 0,2 cm

ICE CREAM //

Also the use of whitespace keeps the brand feeling clean.

X

= 0,1 cm

When significantly reduced the logo 3,05 cm

will become illegible. There are 1,70 cm

recommendations in the size staying within to preserve

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ICE CREAM //

4,80 cm

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5,50 cm

the quality of the logo.

Logo Variations Alternative color combinations

11

// HOMEMADE // HOMEMADE

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ICE CREAM //

ICE CREAM //

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Middle Blue Green

Cinamon Satin

Purple Navy

Patterns 12

13

Office

Gelateria Facade

14

12

Visit Card Office

15

13

Stationary

16

17

Stationary

Die Cut Folder

18 49 см 5 см

21,5 см

0,5 см

21,5 см

0,5 см

1,5 см

24,5 см

30 см

27,5 см

1,55 см

// HOMEMADE

ICE CREAM //

4 см

1 см 0,5 см 36,5 см 4,15 см 6 см

1,45 см

1,85 см

18 см

1,55 см

Folder Inside

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// HOMEMADE

ICE CREAM //

Paper Pads & Cone Sleaves

20

21

Paper Tubs

22

Cone Sleave & Paper

Napkins

23

Aprons & Caps

24

25

T-Shirts

26

Socks

Motorcycle

27

28

29

Billboard

Billboard

30

31

Billboard

32

Brochure

// HOMEMADE

ICE CREAM //

// HOMEMADE

ICE CREAM //

Instagram Post

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