Logo type Construction

Logo rules

It will be necessary to increase and decrease the size of the logo for various applications. Always keep the logo in proportion (press shift when rescaling) and ensure it is always legible.

Please do not:

• stretch, squash or distort

• change the font

• change the layout

• change the colours

• use as a transparency

• change the scale

Exclusion Zone

Ensure that text or other objects do not encroach upon our logo. The marked space should always be given to allow the logo space. (5mm all around)

35.8mm(w)

15mm(h)

The logo should NOT be used any smaller than the dimensions stated above.

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces personality and ensures clarity and harmony in all communications.

For Pride Action North’s primary font we have selected Co.

It is a sturdy, low contrast, geometric, highly legible sans serif typeface very well suited for any display and text use.