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Brand Guidelines

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Contents

Page 1 Brand Overview

Page 2-6 Logo Type Construction

Page 7-9 Brand Typography

Page 10-12 Brand Colour Palette

Page 13 Graphic style

Page 14-15

Social Media Cover photos

Page 16-17

Photography Style

Page 18-19

Stationery

Pride Action North is a charity which strives to make the North of England a safer, more inclusive and accepting place for everybody to live, particularly members of the LGBTQIA+ community.

As a non-judgmental organisation, we provide high levels of support and guidance to encourage people to be their authentic selves, and we create safe and visible platforms where their voices can be fully heard.

We work closely in partnership with many other organisations with a mutual referral network to ensure that our clients receive the best service available.

Established by volunteers in 2017 as Northumberland

Pride to initially host a protest march and celebration event for people living in a large, rural county but with limited access to Pride events, the organisation has developed significantly to become a leader in providing support services to LGBTQIA+ people throughout the North East, and beyond.

In 2023, the charity underwent a major rebrand to better encapsulate the role it plays in the region, which resulted in the change of name to Pride Action North.

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