TradePoint MAGAZINE
ISSUE 3 NOVEMBER/DECEMBER 2014
Keeping you connected
THE
true
value of branding
accentu8
The new brand from The Wilcare Group The importance of customer service FC_Cover_nov_dec__FINAL_14.indd 1
What’s New The latest products
30/10/2014 21:10
BLAZER POWERCHAIR
S T Y L E I N N O VAT I O N C H O I C E The Blazer is a compact indoor/outdoor powerchair which can be adjusted to suit the user’s needs. The narrow 60cm width and 100cm length make the Blazer an ideal option for confined spaces. It is also is great for outdoor use with large front castors and rear wheel suspension. There are two speed options 4mph or 6mph with the option of larger batteries for increased range.
a Narrow Base only 60cm a Available in 4mph or 6mph a Crash Tested a Available on Motability a Up to 60Amp Batteries a Optional Attendant Control a Optional Lighting a Optional Tilt-in-space For further details please call 0845 630 3436 or visit www.karmamobility.co.uk.
Karma Mobility Ltd Unit 6 Target Park, Redditch, Worcestershire B98 8YN T: 0845 630 3436 E: info@karmamobility.co.uk www.karmamobility.co.uk
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31/10/2014 10:39
welcome
As
Welcome to TradePoint Magazine
Jen Editor
Follow us on Twitter @TradePoint_Mag
we approach the end of 2014, Christmas is well and truly upon us and I’m sure you will all be looking forward to the sales opportunities the festive season brings. On high streets in towns and cities up and down the country shoppers are already out in force in search of the perfect Christmas gift or that last little stocking filler for a friend or loved one. At such a competitive time of the year the experience a customer has with your business can be the difference between making that sale and watching the customer leave empty handed. With this in mind, we look at the importance of customer service and how you can maximise your business by investing in your staff and taking advantage of the seasonal opportunities. With 2015 also just around the corner, many of you will be taking the time to assess the past 12 months and will be looking forward to the challenges that lie ahead in the coming year. If you are considering a fresh approach for the new year, you might be interested in our feature with C.A.S Marketing about the importance of branding. Creating a brand can not only help you stand out from the competition but it can also go a long way towards helping you build lasting relationships with your customers. To help you do this, C.A.S reveal their five top tips for creating a brand. Of course, one of the big talking points over the past couple of months has been the inaugural Trade Days exhibition, which took place at Birmingham’s NEC on the 5th and 6th October. I’m sure many of you will have taken the opportunity to visit the show in search of new suppliers and products. This issue, we speak to a number of the show’s exhibitors to get their thoughts on the show. Also in this issue I had the pleasure of speaking to furniture designer, Angela Gidden MBE about her work with The Wilcare Group and their exciting new design-led brand, accentu8. We also take a look at what Sunrise Medical has to offer its dealers in our Meet the Manufacturer feature. On behalf of all the team here at TradePoint Magazine, I would like to wish all our readers a very Merry Christmas and a Happy New Year. If you would like to get in touch, please feel free to email me at jennifer@2apublishing.co.uk.
welcome The Team
November/December 2014
Editor Jennifer McLean Designer Abbie Bunton Sales Allan Fleming Andy Singh Kris Thorsen Contributors Rosalind Tulloch
Contact details
Caledonia House, Evanton Drive Thornliebank Industrial Estate Glasgow G46 8JT T. 0141 270 8085 F. 0141 270 8086 E. enquiries@2apublishing.co.uk www.tradepointmagazine.co.uk
Disclaimer
TradePoint Magazine is published by 2A Publishing Limited. The views expressed in TradePoint Magazine are not necessarily the views of the editor or the publisher. Reproduction in part or in whole is strictly prohibited without the explicit written consent of the publisher. Copyright 2014 © 2A Publishing Limited. All Rights Reserved. ISSN 2056-4368.
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Classic Comfort & Stylish Elegance introducing the
Cannington
Showcased at Trade Days
Traditional fireside chair Classy scroll arms and wings Sculpted legs in teak or mahogany finish Matching sofa and footstool Choice of fabrics FIRA Tested 1 Year Guarantee Next day delivery
With distinctive styling, this is the chair of choice for your customer Call us to find out more.
Solid wood Queen Anne Legs
0800 252 614
sales@electricmobility.co.uk electricmobility.co.uk ad_pages_tradepoint_nov_dec.indd 2
31/10/2014 16:22
contents
contents Nov/Dec 2014
TradePoint MAGAZINE
ISSUE 3 NOVEMBER/DECEMBER 2014
KEEpIng yoU connEctEd
07 Industry News
All the latest from the independent living sector
15 Branding
C.A.S Marketing reveal the five steps to creating a brand tHe
22 Trade Days
True
value of branding
accentu8
The new brand from The Wilcare Group The importance of customer service
What’s New The latest products
FC_Cover_nov_dec__FINAL_14.indd 1
30/10/2014 21:10
A look back at the inaugural trade show
24 Grow Your Business
The Importance of Customer Service
31 The UK Mobility Scooter Market A Rica report
32 accentu8
We speak to furniture designer Angela Gidden MBE about the new look for Wilcare
35 The 60 Second Interview
featured products
The latest products to enter the marketplace
We chat to one of the latest exhibitors and speakers confirmed to appear at Naidex 2015
41 Meet the Manufacturer
Sunrise Medical
42 REHACARE 2014
Visiting and exhibiting
50 Request Your Copy
Send us your details to receive every issue of TradePoint Magazine
27
19
36
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31/10/2014 11:20
NAIDEX IS THE LARGEST AND MOST INCLUSIVE INDEPENDENT LIVING AND DISABILITY EVENT IN THE UK Join an unmissable showcase that brings the trade together with engaged members of the public, retailers and healthcare professionals at one time, offering a cost effective platform to catapult awareness of your brand and conduct some serious business all under one roof.
10,667 +
OFFICIAL TRADE PARTNER
Public
Trade
Healthcare professionals
31%
27%
35%
or visit to source 67% authorise 61% recommend new products purchasing decisions and suppliers
unique people visited Naidex in 2014
WE ASKED OUR VISITORS WHAT SOLUTIONS THEY ARE MOST INTERESTED IN SOURCING – COULD IT BE YOUR BUSINESS THAT PROVIDES THE IDEAL PRODUCT TO THESE THOUSANDS OF CUSTOMERS? 2,295
6,263 Bathing, showering & toilets
5,304 Wheelchairs, scooters and buggies
3,664 Access – ramps, floors, doors & stairlifts
2,432
2,801 Moving & handling
Positioning, standing & walking
EXHIBIT AT NAIDEX 2015
Chairs & chair accessories
BROUGHT TO YOU BY
Enquire about your stand at Naidex 2015, 28 – 30 April at NEC Birmingham To book your stand call +44 (0)20 3033 2273 or visit www.naidex.co.uk 2135_Naidex Nat 2015_210x297_Trade Point.indd 1 ad_pages_tradepoint_nov_dec.indd 3
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industry news
industrynews Former Wolves Captain Jody Craddock (centre) hands over a cheque for £20,000 to Birmingham Children’s Hospital at the Wolves vs Wigan Athletic game on 4th October at Molineux Stadium. On Jody’s right is MD of RRS Jonathan Horne.
Radcliffe Rehab donate equipment to Birmingham Children’s Hospital Radcliffe Rehabilitation Solutions (RRS) has donated over £3000 worth of equipment to Birmingham Children’s Hospital (BCH). The donation has been made after former Wolves defender and Captain Jody Craddock donated £20,000 to BCH, where his youngest son Toby has been treated for leukaemia for the past two and a half years. The funds will go to the BCH appeal to raise £4 million for a new Children’s Cancer Centre. “There is no price that you can put on the exceptional level of care and expertise which the hospital have given Toby, but hopefully this donation will give something back as they move towards the target for the new Children’s Cancer Centre,” says Jody.
style with a match against one of his former clubs, Sunderland, on Bank Holiday Monday at the end of last season. Jonathan Horne, RRS Managing Director, said: “Radcliffe Rehabilitation Solutions Ltd is proud to support Jody Craddock’s appeal and to donate much needed product to Birmingham Children’s Hospital, including two paediatric wheelchairs: a ‘Tilt in Space’ comfort wheelchair accommodating children with special needs, a lightweight portable children’s wheelchair, an easy clean ‘Sanichair’ for paediatric toileting and bathing, and finally several lightweight paediatric walking aids.” www.radclifferehab.co.uk
The donation is a proportion of the proceeds from Jody’s testimonial year, which was rounded off in fine
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industry news
Top Mobility Dealers Scoop Sunrise Medical Awards 2014 Sunrise Medical invited its top dealers to an exclusive event at the Holiday Inn in Bromsgrove on Thursday 4th September to celebrate their outstanding contribution to the industry. Guests were wined, dined and entertained by comedian and presenter, Alex Brooker from Channel 4 show The Last Leg ahead of the awards ceremony. Awards presented included accolades for sales, web presence and customer service. UK Marketing and Product Manager, Simon Collins, said: “Our awards ceremony has become a much anticipated annual event within the industry and there’s always friendly competition amongst our dealer network to see who will win a prize. It’s our way of saying ‘thank you’ to those who support us.”
And the winners are... • Quickie manual dealer of the year – EPC • Quickie Salsa dealer of the year – MMS Medical • Quickie Jive dealer of the year – simplyhealth • Outstanding contribution to customer service – Midshires • Built-4-Me solution provider of the year – MMS Medical • Exhibitor of the year – Midshires • Best website and use of social media – Better Mobility • Fastest growing dealer of 2014 – Millercare • Do the right thing award – GBL • JAY on chair dealer of the year – Ability Matters • Quickie Professional of the year – Kieran Browne, MMS Medical • Breakthrough dealer of the year – Active Mobility • Sunrise Medical Customer Service Associate of the year (voted for by Sunrise Medical dealers) – Jackie James Ability Matters are presented with their award for JAY on chair dealer of the year
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29/10/2014 20:40
industry news
Kidz Scotland to return after successful inaugural event Disability Living’s new Kidz event is set to return in 2015 after a successful inaugural event in September in Edinburgh’s Royal Highland Centre. Organisers have confirmed the event will be held on Thursday 17th September 2015 at the same venue but this time in the larger Highland Hall due to an increase in interest from exhibitors. With 112 exhibition stands, visitors were able to access the most up to date information and advice on equipment, products, services, alternative funding streams and much more. Throughout the day the show welcomed 1,524 visitors, 60% of which were professionals working in the field including key buyers, purchasing and supply managers, equipment and loan store staff, occupational therapists, physiotherapists, paediatric nursing staff nurses and healthcare professionals, SEN teachers/assistant and coordinators, key staff from various local authorities and more. Also in attendance were a large number of families and carers who came along with their children so that they could try out the various pieces of equipment showcased at the event. Theraposture received high numbers of visitors to their stand where they demonstrated their sleeping solutions, such as the Mascot Mark 2 cot, the Safe-T Bed and the padded Hannah cot to therapists and parents of disabled children.
Liam Braddell, Theraposture Sales Director commented: “Kidz Scotland has been an excellent event for us. It has continued the success we achieved at Kidz South with visitors keen to understand more about the unique differences our cots and beds deliver. The overall atmosphere of the show was positive and refreshing as we engaged with so many new faces who were attending a Kidz exhibition for the first time.”
Kidz events take place at various locations around the country:
Kidz Up North – 20th November 2014 – EventCity, Manchester Kidz in the Middle – 19th March 2015 – Jaguar Exhibition Hall, Ricoh Arena, Coventry Kidz South – 4th June 2015 – Rivermead Leisure Complex, Reading Kidz Scotland – 17th September 2015 – Highland Hall, Royal Highland Exhibition Centre, Edinburgh For more information about future events contact the Kidz Team at Disabled Living on 0161 607 8200 or email info@disabledliving.co.uk www.kidzscotland.co.uk
Dolphin Lifts Western comes to the rescue at Stroud Congregational Church Dolphin Lifts Western has installed a bespoke Stannah Siena stairlift at Stroud Congregational Church after the building’s lift became unsuitable for use. For the past 30 years the lift has played a vital role for parishioners who were unable to climb the spiral staircase that leads to the church, which is situated above a function room. When the cost of repairs were quoted at over £25,000 the church decided to seek cheaper alternatives and started looking
into the possibility of having a stairlift installed instead.
The stairlift is specifically designed to wrap around the church’s stone spiral staircase.
Church volunteer Kay Weaver said: “Several local companies came and had a look, but they were unable to help due to the style of the staircase. Luckily one of them recommended Dolphin Lifts Western and as soon as we met up with Director Tom Wakefield, we knew there was a solution – and at a fraction of the cost of repairing our original lift.”
Director Tom Wakefield explained: “This was certainly one of our more unusual installations, but working in conjunction with Stannah, we quickly put together a stairlift solution which would meet the requirements of Kay and her fellow parishioners at Stroud Congregational Church.” www.tradepointmagazine.co.uk I 9
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29/10/2014 20:41
industry news
Abacus Healthcare makes bathing more enjoyable for Southampton family
Katherine and her mother Gillian are enjoying bath time again thanks to a Gemini assistive bath supplied by Abacus Healthcare
28-year-old Katherine Orman from Southampton, who lives with severe disabilities, can now experience the pleasure of being bathed at home thanks to a Gemini platform bath from Abacus Healthcare.
enquire about the possibility of a powered bath being installed in her home. Following home assessments, Pauline approached Abacus Healthcare to assist with the project and installation of a new bath.
Katherine requires 24-hour care from her mother, Gillian, and a Social Services care team. As Katherine has grown, bathing her at home had become extremely difficult and resulted in more bed washing. Since Katherine is unable to walk, moving her between rooms, from her bed and into the bath, requires transfer equipment such as hoists and wheelchairs. Although these have resolved many issues, bathing Katherine in a standard bath was still problematic, especially for carers who had to manually lift Katherine in and out of the bath.
Abacus Area Sales Manager, David Bertorelli, visited several times to provide guidance and offer support throughout the installation process. David assessed Katherine’s needs and the requirements of her primary carer, Gillian, to understand the challenges they faced day-to-day. It was then clear the Gemini bath would match her bathing needs perfectly, enhanced further by a more accessible bathroom.
Gillian first discovered the Gemini bath at her local Bradbury centre which provides respite care for disabled individuals and their families. Gillian contacted her local council and her Occupational Therapist to
Gillian summarised: “I can honestly say our new Gemini bath has improved our lives and happiness no-end. Being able to manoeuvre around the bathroom quickly and easily is so crucial. I have also been free of back pain for the first time in a long while. I can now comfortably bathe Katherine every day and when I say ‘bath-time’ to her, Katherine’s eyes light up and she gives me a big smile which is quite simply priceless.”
New exhibitors confirmed for Naidex National 2015
28 - 30 April 2015, NEC Birmingham New exhibitors have just been confirmed for Naidex National 2015, including The Ramp People who offer a wide variety of wheelchair ramps, such as the modular wheelchair ramps and fiberglass ramps. Attainability will also exhibit the revolutionary Lasercane (they are the sole UK distributor). Elsewhere, Valor Enterprise, a well-known independent living company from Taiwan, will showcase their eco-friendly
bathing and personal care products. Pride Mobility, Skills for Care and Access Solutions will once again be at Naidex, alongside bathroom specialists AKW and mobility experts TGA Mobility, ETAC and KYMCO. Naidex National 2015 will take place at the NEC, Birmingham, from 28-30 April next year. It is the UK’s largest independent living and mobility show and is the only national
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exhibition which combines consumers, health and social care professionals, alongside business (products and services) professionals under one roof. It provides the perfect inclusive forum for all sectors to meet, work and share solutions for independent living together. Visit www.naidex.co.uk to register for your ticket and for more information.
04.
The Care Show 4th-5th November, NEC Birmingham
31/10/2014 10:20
industry news
NRS Healthcare named National Champion in the European Business Awards 2014/15 NRS Healthcare has been named as a National Champion in The European Business Awards sponsored by RSM International; a prestigious competition supported by businesses, leaders, academics, media and political representatives from across Europe. Now in its 8th year, the Awards is set up to recognise and reward excellence, best practice and innovation across the European business community.
Phil Isherwood, CEO of NRS Healthcare said: “We’re very proud to be selected to represent the UK as a National Champion. The European Business Awards is widely recognised as the showcase for Europe’s most dynamic companies and we are now looking forward to the next round of the judging process where we can explain in more depth how we are achieving business success.” For more information on the Awards please visit www.businessawardseurope.com
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Midshires Specialist Rehab has been announced as the winner of the Invacare Kuschall Retailer of the Year for 2014. Based in Rugeley, Staffordshire, the family run business received the award at Invacare’s Winning Formula Experience day last week, held at the Williams F1 Conference Centre. The award was given to Midshires not only for its outstanding contribution to sales in that category, but also the retailer’s ability to fully engage with the Kuschall brand in its marketing and promotions.
The European Business Awards engaged with over 24,000 businesses from 33 European countries this year and 709 companies from across Europe have been named as National Champions; going through to the second phase of the competition. A panel of judges made up of Europe-wide business leaders, academics and entrepreneurs will review the National Champions in January and award the best of this group with the coveted Ruban d’Honneur’ status, with the recipients then going on to the grand final in 2015. All of the National Champions will also take part in a public vote to decide ‘Public Champions’ for each country.
Medica 12th-15th November, Dusseldorf
Midshires receives retailer of the year award from Invacare
Hannah Cockroft presents Midshires Managing Director, Paul Cushen with the award on behalf of Invacare
Midshires Managing Director, Paul Cushen was presented with the award by World Champion wheelchair racer Hannah Cockroft, MBE who is Invacare’s Kuschall ambassador. Paul said: “The Midshires team are extremely proud to receive this prestigious award from Invacare. Kuschall is an excellent product, hand built with care and to the highest standards. The brand enables us to offer our customers a unique range of active manual wheelchairs of unrivalled quality with wholly individual designer looks.” The Kuschall range offers highly configurable, lightweight, active chairs designed and hand built in Switzerland. Originally designed by Rainer Kuschall, these chairs set the standard for the configurability and range of adjustments available to specifically meet individual requirements. For more information on this range in the UK, please visit www.invacare.co.uk.
“The Midshires team are extremely proud to receive this prestigious award from Invacare”
20.
Kidz Up North 20th November, EventCity Manchester
26.
The OT Show 26th-27th November, NEC Birmingham
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industry news
“We grant a 10% of sale lead fee to all retailers who recommend SensoryPlus” retailer incentive: Sensory Equipment from SensoryPlus Part of the Kirton Healthcare Group, SensoryPlus is one of the UK’s leading providers of sensory tools and environments. The team at SensoryPlus have identified a real opportunity for retailers who want to offer more to their customers while earning more money at the same time, all by means of a simple referral. SensoryPlus Product Manager, David Payne, explains: “Our sister brands, Kirton and A J Way, sell a great proportion of their seating solutions through distributors so we know there is a shared audience for our products with retailers often speaking to the same type of customer as we do here at SensoryPlus. We grant a 10% of sale lead fee to all retailers who recommend SensoryPlus which means they can offer their customers more while letting us do all the hard work! All we ask is that retailers put us in touch with customers who may be in need of our services. It really is as simple as making a quick phone call. “We provide a full design service for sensory rooms or gardens and can advise on a whole range of sensory equipment. More and more care and nursing homes are tapping into the benefits of sensory and understand it adds real value to their proposition.” For more information visit www.sensoryplus.co.uk or call David on 01440 765000.
TM
New software can save valuable time for servicing companies POTS™ provides instant access to vital information about your clients’ planned and reactive servicing requirements, making you more productive and allowing you to grow whilst maintaining the highest quality of service. Engineers can manage their daily workload, submit service sheets, order parts and collect customer feedback in seconds using their smartphone or tablet, eliminating the need for paperwork. POTS™ works fully offline, and updates automatically as soon as a connection is available. Your office staff can generate branded service sheets and worksheets, set up planned servicing schedules and build reports at the click of a button. Visit www.potsglobal.com/pots-challenge to find out how much more productive your servicing company could be, or contact POTS™ for a free live demo and a 3-month no-obligation free trial.
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31/10/2014 12:07
New to
Quantum® Elbow Supports
Swing away elbow stops offer optimal positioning and comfort.
Foot Boxes
Perfect comfort and positioning, available in three sizes.
Laterals
Useful for body positioning, and simply interfaced.
Q6 Edge with Stealth Products®
Tablet Holder
Tablet mount for hardware from 8”-10.5” in height.
i-Drive Head Array
Fully adjustable, advanced drive system and
* images used for illustration purposes only
Tel: 01869 324600 Email: sales@pride-mobility.co.uk Web: www.pride-mobililty.co.uk ad_pages_tradepoint_nov_dec.indd 6
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13/10/2014 09:50
branding
The true value of branding With over 20 years experience in marketing, C.A.S Marketing has worked with many leading names in the disability, healthcare and lifestyle sectors, so we thought why not ask the C.A.S team for some advice on the importance of branding? C.A.S has supplied us with 5 easy steps to creating a brand, something more than just a logo, which can help you trade ahead of your competitors in difficult times and increase your profits. ďƒŽ www.tradepointmagazine.co.uk I 15
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M
ost of the time businesses start thinking about marketing and brands when they experience change; it might be planned change as the company grows and develops or change in response to external factors, but it’s change none the less. This is the time when a business has to look at itself and ask where are we now, where do we want to be and what help do we need to get there.
Creating a brand is the first step, but what is a brand and how do you create one?
Briefly, a brand represents the emotional and psychological relationship that an organisation has with its customers; strong brands evoke emotion through colour, style, language and tone of voice. For example, how do you feel when you think about Aga cookers or Audi cars? Every reaction you have has been carefully orchestrated so that you, the consumer, buys into the brand and chooses to buy those products in preference to those of its competitors. According to the Design Council, “Businesses need to invest in growth, research and development during a recession; those that do not are 2.5 times more likely to fail than those who do.�
About C.A.S Marketing
C.A.S Marketing Communications has been providing bespoke marketing campaigns since 1992. The company offers a range of services in areas such as marketing, public relations, advertising, design, media planning and buying, and web design. If you feel your business could benefit from working with the team at C.A.S call them on 01844 355477 or 01491 578888 or email andrew@cas-marketing.com
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branding
Creating a brand can be a very time consuming task for a growing business which is why many employ an agency to do so on their behalf. Whether you are a small or large company, a successful brand is what will set you apart from your competitors and is something worth investing in. It’s more than a logo, it’s a whole experience that embraces everything from the look and feel of brochures, advertisements, showrooms and a website to the buying process, after-sales service and professionalism of your staff. C.A.S Marketing has devised five easy steps to get you thinking about your brand, what you can do to set yourself apart from your competitors and ultimately generate higher turnover and increased profits.
Step 1 Establish your values, your vision and your mission
Think about your company; who are you, what do you aspire to be, how do you see yourself getting there? What words would you use to describe your business?
Step 2 Define your target market
Who are your customers, what are their needs, where are they based?
Step 3 Analyse your values
What do they mean, what colours would you
use to represent them. For example, purple is perceived to be regal, high quality and to portray wealth.
Step 4 Discover a unique selling point (USP)
Review your competitors; what do they all have in common and what do you think is missing? Create a USP that sets your business apart.
Step 5 Create your brand
Relate your values back to your colours; think about the typeface and font size. Create your logo, keep it consistent and use it at every customer touch point such as letterheads, websites, in-store point of sale, advertisements and business cards. This is where a specialist consultancy comes into its own. In summary, branding is all about making sure that your people will create a positive experience, backing them up with quality processes and technology, and then measuring the results - remembering that whatever gets measured will be improved next time. It is easy to understand that this kind of seamless experience with your brand will produce good results, but it’s the market, not the company, that ultimately decides what constitutes a seamless experience.
“a successful brand is what will set you apart from your competitors and is something worth investing in” www.tradepointmagazine.co.uk I 17
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what’s new
what’s new The Easy Rider The new Easy Rider from Drive Medical has the unusual resemblance of a motorbike for customers looking for something a little bit different. With a top speed of 8mph*, the Easy Rider has a maximum range of 31 miles on full battery charge*. The twin dial digital dash features easy to use LED controls and also controls a trip computer with odometer for measuring distance travelled.
Every issue, TradePoint Magazine will bring you the latest products to enter the independent living sector. Take a look through the following pages to find out what’s new in the marketplace
With a comfortable rotating sport style seat with sliding and reclining facility, as well as adjustable handle bars, headrest and armrests, the Easy Rider can be adjusted to the position that’s most comfortable for the user. The scooter also features a large accommodating footwell with anti-slip rubber mat. The scooter has a number of impressive safety features including a throttle lever with automatic safe-braking system, anti-roll back system safety device which prevents the scooter from rolling backwards on hills, rear anti tip wheels and an additional handbrake for added security. • Recommended MK batteries: * 2 x 12V 79Ah or 2 x 12V 96Ah • Weight capacity 180kg (28st) * Subject to conditions of use Batteries not included
Drive Medical Tel: 0844 855 4402 info@drivemedical.co.uk www.drivemedical.co.uk
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29/10/2014 20:51
what’s new
Amplicomms M9000:
The New Special Smartphone The new Amplicomms M9000 offers all the features of an Android touchscreen smartphone but with the added benefits of being louder, lighter and offering superior sound quality - ideal for older phone users, people with hearing loss and those with limited dexterity. The smartphone has an easy-to-use operating system with large icons and special features including SOS button, extraloud volume and hearing aid compatibility. The M9000 has two operating systems to choose from; Amplicomms own operating system is simple to use with extra-large icons, intuitive menus and large, easy-to-read text and built–in apps including a music player, calendar, email and internet browser. The second is the Android operating system – with access to over a million apps, most of them free. It’s also easy to switch between the two. The M9000 boasts unique features for those with hearing impairments, offering super-clear sound with a very loud volume that’s 100 times louder (40dB) than standard mobiles and a ringtone as loud as an approaching train (up to 90dB). It also offers the world’s highest level of hearing-aid compatibility (T4/M4). The lightweight phone can be used to take photos and videos, store and play music, and stay in touch with friends and family using email, Facebook or video chat apps like Skype. The phone’s memory can be expanded to up to 64GB for large music and photo collections.
Amplicomms For trade enquiries contact Ran Meyrav, European Sales Director Tel: 07940 410 207 www.amplicomms.com
Travel Cardholders Following the success of their permit holders, the Blue Badge Company has launched a series of new products to expand their range. One of these is the new travel cardholder. Ideal for travel, identity and Oyster cards, the cardholders are made from soft distressed leather and are available in six colours.
Blue Badge Company Tel: 0117 923 2594 www.bluebadgecompany.co.uk
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what’s new
STRIDENT BATTERIES Strident is a name you can trust for performance and reliability in sealed lead acid batteries. For over 15 years Ivanhoe has been successfully supplying reliable power for the mobility market. Today their brands can be found in many vital applications.
BATTERY CHARGERS Ivanhoe supply a quality range of battery chargers. The CHE range has been sourced with the end user in mind with quick, easy to use connections, resulting in reliable charge that will travel the extra mile.
TYRES Ivanhoe stock a large range of solid and pneumatic tyres and tubes designed to offer excellent levels of grip, longevity and reliability. This comprehensive range is suitable for a wide range of mobility scooters and equipment. Ivanhoe Tel: 0845 555 5511 Fax: 0845 555 5522 sales@ivanhoe.uk.com International Enquiries Tel: +44 (0) 1362 300 102
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31/10/2014 12:48
IVANHOE FULL PAGE ADVERT 2014 V1_Layout 1 24/10/2014 16:30 Page 1
Power for the extra mile. Strident Batteries from Ivanhoe. Motivated by a history of success in providing high performance battery power to the mobility market, Ivanhoe is proud of the range of Strident batteries that has been tried, tested and proven over years of service in many vital applications. Our passion for producing a quality, reliable product with outstanding customer service underlies the success which you can rely on every time.
Ivanhoe – where expertise exceeds your expectation. Please contact our sales team to find out more about the full Ivanhoe mobility range of products.
UK central sales line: Tel: 0845 555 55 11 | Fax: 0845 555 55 22 Email: sales@ivanhoe.uk.com
Ivanhoe Trading Limited Head office address: Global House, Hall Lane, Dereham, NR20 3GG
UK central sales line: Tel: 0845 555 55 11 | Fax: 0845 555 55 22 | sales@ivanhoe.uk.com MOTIVATION THROUGH INNOVATIONTM
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Northern office: Southern office:
Tel: +44 (0)1302 365987 | Fax: +44 (0)1302 365988 Tel: +44 (0)1362 300102 | Fax: +44 (0)1362 300103
31/10/2014 11:00
T Trade Days 2014
he inaugural Trade Days event took place at Birmingham’s NEC on the 5th and 6th October. Over 1000 trade visitors attended the show over the two days, taking the opportunity to meet new and existing suppliers, view and compare product ranges and gain new ideas. The exhibition hall was also home to the Pharmacy Show for the two days, with a reported 3000 visitors taking the opportunity to cross between the two. Many also took up the invitation to attend the free seminars on offer at the four theatres in the exhibition hall. There were 56 seminars in total covering topics including sales, marketing and customer service, led by a number of industry experts. In total, 149 exhibitors filled the exhibition floor, with many manufacturers taking the opportunity to launch new products at the show; an estimated 600 were on display around the exhibition hall, from manufacturers including TGA Mobility and the Blue Badge Company. Among these was the new Easy Rider scooter from Drive Medical, who were delighted with their experience at the show.
The Grand Opening From left to right: Charlotte Gillan (Classic Canes), Steph Richardson, Chris French, Natalie Coward (all Cinque Ports Mobility) and Richard McGleeman (Drive Medical).
Drive Medical Managing Director, Richard McGleenan said: “Trade Days was a resounding success for Drive Medical in terms of spending quality time with our customers. The Sunday in particular worked well in that certain customers, normally too busy during the week, were able to spare the time to attend. The fact that entry was restricted to Trade customers also gave the show a very relaxed mood conducive to good, constructive business discussions. As far as meeting our business needs Trade Days felt very much like a square peg in a square hole and we were delighted to rebook for next year.” In order to attract visitors to their stands, a number of exhibitors came up with creative ideas and incentives to engage with customers. A number of exhibitors had ‘show only’ offers, highlighted to visitors in a booklet distributed as they arrived, while others, such as Electric Mobility and Isagi, ran competitions. Most innovative was TGA, who had a table football competition, where visitors could compete for discounts. Tim Ross, TGA National Sales Manager commented: “Considering this is a launch event, the TGA trade team and I have been
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31/10/2014 13:04
trade days
Are you sitting comfortably? The Cosi Chair Prize Draw Winner is… pleased with the interest and business generated at Trade Days. The table football competition added a fun atmosphere to the stand and several TGA retailers won enough games to achieve impressive discounts on our scooter range. Interest in the new Minimo Plus and forthcoming larger Maximo was high as our pioneering concept in car boot scooters continues to evolve. Overall the show had a relaxed atmosphere, with a more selective number of attendees, so our Area Sales Managers were able to spend time discussing business more thoroughly. The knowledge that you were only talking to trade people at the show was excellent in terms of faster qualification and the ability to pitch your angle correctly. We leave Trade Days with the knowledge that TGA retailers are up to speed with all our developments and have a better understanding of the unique trade support we offer.”
At the inaugural Trade Days event, Electric Mobility offered one lucky Retailer the opportunity to win the newly launched Cannington Cosi Chair with matching footstool in Spray Jute with Mahogany Queen Anne style legs. From the hundreds of entries into the free prize draw, Electric Mobility is pleased to announce that the winner is Iain Bellamy from Launceston Mobility. When given the news of his win, Iain said: “We were very pleased to win the Cannington Fireside Chair and matching footstool and it has complemented our display in the show room alongside the Avon and Orwell from the Cosi Chair range”. Iain continues: “We came to the NEC to see what products were on offer and the Electric Mobility stand stood out amongst all the others. Being able to see and try the products alongside each other goes a long way to helping us choose which products are right for our customers. Thank you for making such an effort to put a first class stand together.”
Plans are already in place for next year’s event, also set to take place at Birmingham’s NEC, and interest is already high from companies keen to rebook for the 2015 show. Ran Meyrav, European Sales Director at Amplicomms, said: “Overall the show was excellent for us, we got many new enquiries and have managed to meet up with older and existing clients. A particular plus was the good mixture of the type of visitors. We met OTs alongside retail and business owners, buyers and magazines etc. In terms of improvements, we will probably take a bigger stand next year!”
The next Trade Days will take place at Birmingham’s NEC on the 18th and 19th October 2015. For more information visit www.tradedays.co.uk
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“Overall the show had a relaxed atmosphere, with a more selective number of attendees”
Made in the UK and FIRA Tested, the Cannington is both comfortable and stylish with its traditional elegance and Waterfall Back design. The chair offers superb neck, back and lumbar support and this proved to be very popular with the Retailers at the event, receiving great admiration for the British craftsmanship and resulting in many orders to stock showrooms. Elaine Leighton, Marketing and Communications Manager, who drew out the winning entry said: “Following the huge success of the show with Dealers, Retailers and Exhibitors alike, product demand for the Cosi Chair range has gone through the roof! The positive feedback received indicates that the Trade Days event was productive, focused and definitely the right platform to showcase the new Cannington from Cosi Chair.” The extensive range of Riser Recliners, Fireside Chairs and Sofas can be ordered for Retail showroom’s from the Customer Services Team on 0800 252 614 or email sales@electricmobilty.co.uk. For the full range of product details visit www.electricmobility.co.uk
31/10/2014 14:04
GROW YOUR BUSINESS The Importance of Customer Service
Every company knows how important customer service can be to their business. A friendly face or a little extra help can be the difference between a sale and a missed opportunity. With this in mind, we take a look at how you can maximise business through providing excellent customer service.
C
ustomer service is a crucial area of business. Whether you deal with customers face to face, over the phone, online or a combination of all of these, you must ensure that whoever is representing your company is doing it in a professional, friendly and helpful manner. Every customer wants to feel valued, no matter what they are spending with your company. A customer who spends £5 with you should feel just as important as a customer who spends £500. Word of mouth is one of the most powerful marketing tools at our disposal and it doesn’t cost a penny. The impression your staff make on a customer can have a lasting effect, so make sure it is the right one.
Motivated, Knowledgeable Staff
Your staff are of vital importance to your business, they are the face of your company and you need to be confident that they are delivering the service that your customers deserve. They must be very knowledgeable about the products they are selling. Knowledge is power in selling, the more a sales person knows about the product the better they can answer questions, alleviate concerns and solve any problems. Having a motivated, knowledgeable and happy workforce can make all the difference to your business.
It is therefore worth investing time and money into your staff to ensure they are happy. Try to set aside time for team meetings or product refresher days so there is an opportunity for people to raise questions, learn new things and discuss any concerns. Consider introducing incentives and bonus structures for all the staff, not just sales staff. This will encourage everyone to pull together and work towards reaching a common goal. It can be a good way of motivating staff and creating some good team spirit.
See The Bigger Picture
The general rule of thumb in marketing is that customer retention is more cost effective than attracting new customers. It therefore makes financial sense to do everything in your power to retain existing customers and where better to start than with great service. It is very easy for sales people to solely focus on targets. This can lead to them trying to sell a customer more than they need or to them trying to sell the most expensive products. However, if we look at the bigger picture, a customer wants to be honestly advised on what they really need and if they find someone they trust who is not going to oversell them items they don’t need, then they will return again and again. Building up trust with your customers is a great way of securing their future business.
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29/10/2014 20:57
grow your business
Resolving Complaints
We all know the old adage ‘the customer is always right’, and we all know that this is not true. That said, we still have to be diplomatic in these situations even when you know the customer may not be entirely in the right. Most people simply want to vent their complaint to someone who will listen, so the best thing to do is to listen to them, find out what it is they are upset about, apologise for making them feel unvalued and then take the necessary steps to resolve the problem. Most customers will be placated if their issue is dealt with quickly and efficiently and they feel they have been listened to. Aim to leave an unhappy customer in no doubt that your company values their custom highly. This will go a long way to ensuring they will remain as one of your customers. A well handled complaint can turn what would be bad word of mouth press into a real positive for your company’s reputation.
Gaining The Edge
Try to think creatively to gain the edge over your competitors. You don’t always have to lower prices or introduce offers to do this. By providing a better environment for customers to shop in you could secure their business over your competitors. Consider offering your customers something to drink when they arrive in your store. You could offer hot drinks in winter and refreshing water or juice in the summer months. This is not only a thoughtful process to introduce that your
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customers will enjoy, but it is also a great way to strike up a conversation and build a rapport. It will also keep your customers in your store for longer. The longer they are there browsing or discussing your products, the more likely you are to get a sale. And the next time they need to buy something they will remember the service they received in your store and will hopefully return.
Take advantage of seasonal opportunities
Christmas is a great time of year to make your customers feel special. Consider offering them a small wrapped gift when they make a purchase, have Christmas sweets on offer or send out cards to a list of all your existing and potential customers. This is a nice touch and it will keep you in potential customers’ minds. Use company ‘birthdays’ as an excuse to promote your store, hang balloons and banners and offer customers and passers by birthday cake or a glass of bubbly (don’t worry it doesn’t have to be champagne!) Contact your customer database and let them know about your celebrations and entice them down to your store with promises of cake or a one day special offer. At the end of the day you want to make each and every one of your customers feel special and to do that you must surpass their expectations of customer service. Do this and you are guaranteed good customer retention and great word of mouth recommendations.
31/10/2014 10:09
what’s new
what’s new Invacare TDX2 This sleek designed mid wheel drive power chair offers two wheelbases, modern aesthetics, the latest control technology, Modulite seating, lower seat to ground heights, with many additional options such as powered seat tilt, G-trac and so much more in one neat, stylish package all combined to give more choice for customers. The new TDX2 range is designed to take individuals where they want to go whether it’s effortlessly manoeuvring in tight spaces or confidently driving in outdoor terrain, the TDX2 range is ideal for those who demand more from their power chair. It offers personalised seating and optimum postural support by the highly adjustable Modulite seating system. Its compact base will rotate exactly on the spot without deviation, and the narrow base version with its slim line chassis offers excellent manoeuvrability enabling access into and out of most environments. Power and performance is amply provided with efficient motors and the latest intuitive DX2 control technology to offer a superb drive experience. Its clean lines and modern aesthetics compliment the reliable, high performance chassis, and it’s available in seven modern colours.
Invacare Tel: 01656 776 222 www.invacare.co.uk
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29/10/2014 20:58
what’s new
Platinum Horizon Standard Building on the success of last year’s Horizon straight stairlift launch at Naidex, Platinum Stairlifts are launching a simplified version, the Horizon Standard. Launched on the 1st of October, the new Horizon Standard boasts the essential features of the Platinum Horizon but at a lower price point. Simple to price, easy to install and featuring a new compact seat, the Horizon Standard can accommodate users up to 120kg (19st). The Horizon Standard features a digital diagnostic display in the carriage, two infra-red remote controls and a lap safety belt. The anodised aluminium single rail is unobtrusive and is tailor-made to fit any staircase, with rail angles ranging between 25⁰ and 55⁰. Powered hinge sections are available to accommodate obstructions at the bottom of the stairway and a waterproof outdoor option is also offered.
Platinum Stairlifts Tel: 01535 631 177 www.platinumstairlifts.com
Apex Epic Mobility Scooter The Apex Epic Mobility Scooter offers the manoeuvrability of a 4-wheel mobility scooter along with high-performance features like 36 volts of power, full suspension and a hydraulic sealed brake system. Other features include: • Full suspension for optimal handling • Deluxe reclining high-back seat with headrest and sliders • Enhanced tiller with wraparound handles and console • Full LED-lighting package • 36 volt battery system with (3) 12 volt 55AH batteries • Two rearview mirrors
Pride Mobility Limited Tel: 01869 324 600 sales@pride-mobility.co.uk www.pride-mobility.co.uk
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29/10/2014 20:59
what’s new
2 in 1 grab rails NRS Healthcare’s 2 in 1 grab rails are an ideal solution for combining safety with style in the bathroom. Not only do they provide a comfortable hand hold to help reduce the risk of falls and slips, they double as either a towel rail, soap dish, corner shelf or toilet roll holder. The polished stainless steel looks great in most bathrooms and gives a modern, sleek look whilst also being discreet.
NRS Healthcare Tel: 0845 121 8111 www.nrs-uk.co.uk
Special offer for TradePoint readers
NRS Healthcare are offering trade customers 15% off their standard trade price for these items for orders placed before the end of November (offer valid on telephone orders only). Please quote TP1 to receive this offer.
Sabi Roam Rest Cane Holder The Roam Rest Cane Holder provides a stylish and convenient place for users to hang their Sabi cane. The Roam Rest is made of solid Baltic birch wood. It is easy for users to install and includes all wall mounting hardware. The Holders are designed to fit all Sabi walking sticks and can hold a loading weight of 2.2kg.
Sabi For trade enquiries contact John Pyne, UK Sales Agent Tel: 0800 772 3771 info@designed2enable.co.uk www.designed2enable.co.uk
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31/10/2014 10:10
what’s new
Microwavable toasty warmer
The Tube AL2100-X1 Auto Hoist
The microwavable toasty warmers are 100% natural containing treated wheat grain to give hours of relief from aches and pains. Taking just two minutes to heat, the packs are available in eight different designs and can be provided with or without scented dried lavender flowers.
The Tube is the first model in what will be a series of sleek, compact and powerful hoists from Harmar that offer flexibility in loading various wheelchairs and scooters. The AL2100-X1 has powered lift with a capacity of 100kg. It has manual rotation and folds down for storage when not in use, providing greater access to the cargo area. The Tube’s compact dimensions with a telescoping arm length of 632mm-816mm make it ideal for European vehicles.
Blue Badge Company Tel: 0117 923 2594 www.bluebadgecompany.co.uk
Harmar For more information contact Harmar’s European Sales Officer Richard Koopmans. Tel: +31 76 7602824 Richard.koopmans@harmar.com www.harmar.com
Quantum Q4 The Quantum® Q4 is a compact 4mph Mid-Wheel Drive powerchair, designed for indoor and outdoor use. The Q4 has been specifically designed with the new Ion Seat 2, which enables width and depth adjustment for the client. As a mid-wheel 6 design, the Q4 features tight turning radius and outstanding performance making the Q4 a good choice for the demands of the most active client. • Comes in two configurations: 1) Power Recline and Static Tilt 2) Power Tilt and Power Recline • ATX Suspension • 21 stone 6lbs Weight Capacity • Maximum speed of 4 mph • Mid-Wheel 6 design • Solid tyres • Available in black
Quantum® Tel: 01869 324600 www.Quantumrehab.co.uk
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31/10/2014 12:26
Is back and foot pain making your job a misery? Why not try a product from the USA that, for over 15 years, has been taking the pain out of standing and walking for millions of Americans.
Why do our back and feet hurt?
We’ve lost our We are designed to walk in bare soft a ground! All our foot problems and Don’t let natural back posture. or foot pain make your life feet or onjob misery! many back, knee and leg problems result from walking on hard surfaces and wearing incorrect footwear for long periods of time. This affects the alignment of our feet and entire spinal column. Happy Feet® massaging insoles have been clinically proven to: § Reduce lower back, knee and knee pain Why You Happy Feet® § Need Provide INSTANT relief Insoles for Plantar Fasciitis, Morton’s Neuroma, Bunions and Heel Spurs Happy §Feet Increase insoles help align your feet into the proper circulation to the feet and lower legs position. by more Our than insoles 50% contain a glycerine fluid which not only offers unrivalled protection for feet and lower legs but improves the elasticity of the arches. This enables the body to align and redistribute weight over your feet as well as absorbing the shockwaves that travel from the Why do our back and feet hurt? heel up the legs to the lower back. As the fluid moves it provides a constant massage to the muscles in the foot. We’ve lost our natural posture. We are designed to walk in bare feet on soft ground! Many of our foot, back, knee and leg problems result from walking on hard surfaces and wearing incorrect footwear. This affects the alignment of our feet, hips and entire spinal column. Most people stand slightly tilted forward putting further stress on the hips and lower back muscles as they work to support your weight.
Don’t let back or foot pain make your life or job a misery!
Why not try a product from the USA that, for over 15 years, has been Why You Need Happy Feet® Insoles taking the pain out of standing and walking for millions of Americans.
Sole-Mates® massaging insoles have been clinically proven to:
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Why do our back and feet hurt?
We’ve lost our natural posture. We are designed to walk in bare feet on soft ground! Many of our foot, back, knee and leg problems result from walking on hard surfaces and wearing incorrect footwear. This affects the alignment of our feet, hips and entire spinal column.
Why you need Sole-Mates® insoles
Sole-Mates insoles are based on simple but effective scientific principles. They contain a fluid and a fluid doesn’t wear out. Pressure from the heel and ball of the foot pushes it up under the arch of the foot, lifting and supporting it, tilting the wearer slightly back. This leads to a realignment of the spine that now supports the weight of the head and upper body, taking pressure off
Happy Feet insoles are based on simple but effective scientific principles. They contain a fluid and a fluid doesn’t wear out. Nor can it be squashed or flattened, it displaces. Pressure from the heel and ball of the foot pushes it up under the arch of the foot, lifting and supporting it, tilting the wearer slightly back. This leads to a realignment of the spine that now supports the weight of the head and upper body, taking pressure off the lower back. Because the fluid is spread across the arch, your weight is spread over a larger area, reducing the pressure on the ball and heel, allowing you to stand, walk or work for long periods with little or no pain. It’s this simple principle that allows Happy Feet to provide instant relief for people suffering with foot related problems including Plantar Fasciitis, Morton’s Neuroma, Bunions and Heel Spurs. As well as protecting and supporting the foot, the fluid acts as a shock absorber, taking pressure off the damaged tissue. In addition, as you walk, the fluid moves across the muscles of the foot giving a gentle, constant massage to the foot. This action has been clinically proven to increase the circulation to the lower legs and feet by more than 50%, reducing tiredness, cramp and other problems caused by poor circulation, including gout and diabetes. This action has been clinically proven to increase the circulation to the lower legs and feet by more than 50%, reducing tiredness, cramp and other problems caused by poor circulation, as well as providing relief for:
the lower back. Because the fluid is spread across the arch, your weight is spread over a larger area, reducing the pressure on the ball and heel, allowing you to stand, walk or work for long periods with little or no pain. This action has been clinically proven to increase the circulation to the lower legs and feet by more than 50%, reducing tiredness, cramp and other problems caused by poor circulation, including gout and diabetes.
Corns and calluses
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Currently sold sold to to the the public at £34.95 £34.95 (plus (plus £3.95 £3.95 P&P) P&P) we we have have agreed agreed aa Currently at The recommended retail price is £34.95, however they can be purchased online formpublic a reduced cost of £27.50 (incl p&p) discount price price for for NHF POA members embers of of £26.05 £26.05 plus plus P&P P&P offering offering aasaving saving of of 25%. 25% discount Order online at www.sole-mates.eu access your discount, order online via the link on the NHF website! To aTo ccess your discount, order online at w ww.happyfeetdiscounts.co.uk/poa
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Call us now for a FREE demo: (01793) 680 863
31/10/2014 15:47
Rica
The UK Mobility Scooter Market - a Rica report The latest research report from Rica (Research Institute for Consumer Affairs) takes a closer look at the UK Mobility Scooter Market, offering an insight into the needs and concerns of scooter users across the country.
Mobility Scooters: a market study, 2014, draws on a new Rica survey of 480 scooter users, an analysis of market data and studies, and industry consultations. Carried out on behalf of the Department of Transport, the report will inform future transport policies that address the needs of disabled and older people with mobility impairments.
scooter owned. • New purchasers often do not get access to good information and assessment of their needs. • There is a lack of training opportunities necessary to ensure safe use of mobility scooters. • The purpose and requirements of the registration of class 3 mobility scooters are not clear.
This study reports on three specific aspects of the mobility scooter market: • mobility scooter market trends • profile of mobility scooter users • consultation on class 3 mobility scooters
Recommendations
Key findings • There is a lack of comprehensive, reliable commercial data on the size of the mobility scooter market. “Best estimates” put the number of units sold per year at approximately 80,000 and total number of UK users at approximately 300-350,000. • All data and Rica’s consultations confirm high levels of annual sales growth in the sector (5-10%) with evidence of increased advertising and a widening range of retail options. • Online and second-hand retail sales are growing (30% of scooter users surveyed had bought online and 30% owned a second-hand scooter). • Prices of mobility scooters vary widely. Recommended retail prices (RRPs) are widely published but do not accurately represent sales prices which are often substantially lower. • 48% of respondents owned a wheelchair as well as a mobility scooter and 27% owned more than one type of mobility scooter. • Many survey respondents were reliant on their mobility scooter: 74% said they would not make the same journeys if they could not use their scooter. • Class 2 boot scooters were the most common type of
• There remains an urgent need for accurate statistics on mobility scooter use for policy makers and those planning public transport, road and pedestrian infrastructure. • More research is needed to clarify the safety issues associated with increased pavement use of scooters, in particular stopping distances. • Compulsory insurance is likely to be unpopular. However, consultation with the insurance industry is needed to identify options for widening access to low cost insurance. • The requirement to register class 3 vehicles should be reviewed. • Greater availability of local (community based) and national training schemes for mobility scooter users are required. To read the full report visit www.rica.org.uk/content/ mobility-scooter-research
Rica is a UK consumer research charity that specialises in work with older and disabled people. For more information visit www.rica.org.uk
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29/10/2014 21:04
accentu8
Wilcare Group launch accentu8 in new design-led era for the company
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31/10/2014 15:54
accentu8
T
he Wilcare Group is entering into a bold new design-led era with the launch of their new brand, accentu8. To mark the launch, accentu8 have unveiled six new rise and recline chairs in a choice of powered or manual operation: arc, cloud9, haven, horizons, lotus and mode. The new models are the work of furniture designer, Angela Gidden MBE. Angela joined parent company, the Wilcare Group in 2013 as Consultant Creative Director with the aim of introducing a design-led ethos to the company and its marketplace. Angela said: “The thing that surprised me and frustrated me was that the sector in the main was incredibly dated, but also what really excited me was what an opportunity there was for a company to really take that bold step in terms of the sector.” Established in 2001, the Wilcare Group produces a wide range of powered rise and recline chairs for hospitals, care homes, mobility dealerships, charities and community equipment suppliers, from its Cowbridge factory. Anthony Kiff, Managing Director said: “Angela has not only revolutionised our product range, she has introduced design-led thinking and practice throughout our company introducing new concepts to what we believe is a very traditional marketplace in design-terms.” accentu8 also emphasises the ‘crafted with care’ aspect of its products, led by efficient and effective engineering in production, high attention to detail and quality of product, from the inside to the outside. The new rise and recline chairs are available in a diverse range of fabrics from the brand’s collection, ‘cover & colour’ – Healthcare; Lifestyle 1 and Lifestyle 2. A key focus of Angela’s was also
to make sure the chairs have an attractive 360 degree aspect. Angela explained: “One of my biggest gripes was that with a lot of rise and recline chairs there was little consideration for how they look from the back. So we worked really hard on making sure that from an aesthetic point of view it looks just as beautiful from the back as it does from the front. A lot of these products, particularly rise and recline chairs, don’t sit against a wall, they are put in more of a freestanding space so one of the very first things I did was make sure that we paid as much attention to that as we did any other part of the design.” Throughout Angela’s career as a furniture designer, colour, texture and textiles have all been key considerations in her designs. The new accentu8 range is no different, without compromising on the functionality of the chair. As well as their modern look, the chairs have been designed with ease of assembly and disassembly in mind. Most models are available with a full range of functions and mechanisms, including rise and recline, recline only, rise only, tilt-in-space and bariatric. The new accentu8 range was launched at Trade Days in October and since then the feedback from within the industry has been very positive. “When we launched at Trade Days, one of the comments we had from a number of visitors to the stand was we’ve been waiting for something like this for years.”
If you are interested in stocking the new accentu8 range email info@accentu8.net or call 01446 776 111. To keep up to date with all the latest from accentu8 you can follow @accentu8made on Twitter.
Following the launch of the six new rise and recline chairs, the team are now working towards their next range of products set to launch in 2015. Angela added: “In terms of what we do next we’re going to be innovating even further. And that’s really important because as a design-led business you can’t afford to be complacent. We’re looking to continue to improve by design but also to innovate by design. We’ve already planned another two design programmes in 2015 so there’s going to be a lot more to come from accentu8.”
“We’re looking to continue to improve by design but also to innovate by design”
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31/10/2014 15:55
Cefndy Healthcare & Manufacturing is a Welsh Business, manufacturing tubular steel and plastic products to enable elderly and infirm people to stay in their home.
Contact details: Cefndy Healthcare & Manufacturing Cefndy Road Rhyl Denbighshire LL18 2HG Tel: 01745 343877 Fax: 01745 355806 Email: cefndy.sales@denbighshire.gov.uk
www.cefndy.com S A EE TG ILER FR ALL ETA R R FO ASS L -C
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FOR A NEW WORLD RECORD, A TGA BREEZE WAS DRIVEN OVER 190 MILES IN 24 HOURS WITH PURPOSELY PUNCTURED TYRES, BUT EXPERIENCED NO LOSS OF PERFORMANCE. HOW?
PUNCTURE PROOFING FROM THE PIONEERS Exclusive to TGA, this revolutionary new pre-injected solution will significantly reduce service call outs to repair mobility scooter punctures – saving your
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inflated with no loss of performance. Remarkable.
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The UK’s leading range of mobility products, since 1985
27/06/2014 16:24
interview
60 THE
SECOND INTERVIEW
We take a minute to get to know one of the leading figures within the independent living sector a little bit better. This issue we caught up with Andrew Stevenson, Sales Director at NRS Healthcare.
What are you most passionate about in your role at NRS Healthcare? I think I’m most passionate about bringing solutions and awareness of solutions that exist to the community, wherever that community is. We’ve got a great range of products and services but it’s actually a real challenge to let people know that they are available. We’re very much in a need-driven market but I suppose my passion is to make people want those products. Name: Andrew Stevenson Job title: Sales Director Company: NRS Healthcare
What can we expect from NRS in 2015? We’ve got a significant range of new products that will be coming out throughout the end of 2014 and increasingly in 2015, and some expansions and developments on existing products, bringing them up to date. Previously the industry’s been very much driven by local authority provision but we’re increasingly seeing a move towards people buying products that are more independent living so style, design, colour and quality are becoming increasingly important aspects of a product range.
What has your proudest moment been as Sales Director? I think it’s actually building a successful team of area sales managers, product demonstrators and a customer service team that is far more customer
focused and far more in tune with the demands of the current marketplace. They are a bunch of people who are caring and professional in what they do and have got the same passion and commitment to drive the business forward. I think they’re a team that’s made a significant difference and I think its increased NRS’s position in the market as a serious company, a growing company and a good place to be.
How do you like to spend your free time? I’m a passionate supporter of Manchester City Football Club. My son joins me on that mission and we travel around the country supporting them. Also spending time with family. I’m going to be a grandfather for the first time in December so that’s something to really look forward to.
What is your dream holiday destination and why? In my previous career I was fortunate enough to travel all over the world for over 25 years so I promised my wife we would take a cruise around the world and stop off at some of the places that I’ve been lucky enough to have been. I was fortunate enough to see those places and it would be lovely to be able to share that with her. Visit NRS Healthcare at Naidex National 2015
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31/10/2014 13:38
what’s new
what’s new
TGA Minimo Plus The Minimo Plus represents the first scooter to combine the benefits of a folding, compact car boot scooter with a mid-sized 4mph model. The new Minimo Plus incorporates all of the features of the Minimo, launched in 2013 along with additional attributes including larger pneumatic tyres, more powerful motor and controller, integrated light, higher ground clearance and enhanced batteries. It also provides a higher rider weight capacity than the standard Minimo so users weighing up to 115kg (250lbs) can be accommodated. The pneumatic tyres provide a smoother, more comfortable ride and extra range when compared to solid tyres and can include TGA’s puncture sealant for peace of mind. These tyres are combined with larger 228mm (9”) rear alloys so the Minimo Plus chassis provides higher ground clearance of 70mm. Its 820mm turning circle ensures driving around town is hassle-free and the upgraded batteries ensure a range of up to 15 miles (24km) on a single charge. Active rear suspension adds to the stability of the Minimo Plus and anti-tip side castors provide safety when negotiating uneven surfaces or lowered kerbs. The Minimo Plus remains easy to lift when folded for storage in the majority of car boots. The unlocking levers are quick to engage.
TGA Mobility Tel: 01787 882 244 Fax: 01787 882 248 sales@tgamobility.co.uk www.tgamobility.co.uk
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29/10/2014 21:08
what’s new
Super Simple SOS Camera Phone The new M8000 Super Mobile Phone from Amplicomms is perfect for those who want more than just a simple phone, but without Smartphone Features. The M8000 is suitable for use by people living independently with hearing or vision loss. It has an Emergency Button, a Voice Assisted Operating system with a large keypad and screen, and is very, very loud. The SOS button at the rear will help in an emergency, dialling up to five pre-selected numbers until somebody answers, as well as three quick dial buttons for frequently used numbers. The one touch two megapixel camera/camcorder allows users to send text and pictures. With an expandable memory of up to 16GB you can easily store hundreds of pictures or video clips. Few mobiles on the high street are hearing aid compatible, however the M8000 has one of the best compatibility ratings. Calls can be up to 80 times louder than regular phones with a powerful, vibrating alert, and a ringtone that can sound as loud as a road drill. Texting is a great way of keeping in touch with family if you’re hard of hearing; with large cushioned buttons the M8000 makes texting an easy pleasure.
And if your vision is impaired, the phone has a Voice Assisted operating system that provides a talking keypad, so you’ll know if you’ve hit the wrong key. You can also opt to have the phone announce the numbers or names of incoming calls. The phone has Bluetooth connectivity for hands free car kits, headsets or computers. 3G Quad Band operating technology means the M8000 can be used on your travels, anywhere on the globe. Other functions include: vibration alert, extra loud hands free, tone control, calendar, gallery, alarm clock and more. Complete with a charging base station, the phone is also SIM free so you can choose the best tariff for you or pay as you go.
Amplicomms Tel: 07940 410 207 UK Freecall: 0800 612 1657 www.amplicomms.com
Mini beech derbys The mini beech derby is a charming, small scale version of the popular derby cane. Ideal for smaller hands that find it difficult to grasp a standard walking stick handle, the elegant shape provides comfortable support. Beautifully finished in appealing shades of soft green, burgundy, light brown and dark brown, this stick will complement a wide variety of outfits. Fitted with a non-slip rubber ferrule.
The new Classic Canes catalogue
The overall height of each cane is 88cm. Classic Canes are celebrating their 32nd year in business with a new 60-page trade catalogue. The catalogue illustrates the 600-plus range of walking sticks, seat sticks and umbrellas, from everyday sticks to fine collectors’ canes. If you would like to receive a copy contact Classic Canes using the details below.
Classic Canes Tel: 01460 75686 www.classiccanes.co.uk www.tradepointmagazine.co.uk I 37
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31/10/2014 10:13
what’s new
Secure Sit and Slide Fitted Sheet The Secure Sit and Slide Sheet is a simple-to-fit bottom sheet with a centre panel of low friction, ultra smooth, satin fabric for maximum slide and ease of movement in bed. It also features special grip fabric at the sides for secure sitting on the edge of the bed, so enabling a safe grip when moving. There is also grip fabric at the foot end for feet to push against to assist turning in bed. The Sheet achieves a firm fit to the mattress and will not come untucked through the night. Available for all mattress sizes.
Emsec Easy Move Sheets Tel: 01380 739234 Fax: 01380 739456 contact@easymovesheets.com www.easymovesheets.com
Walking Frame Occasional Chair Commode The Healthcare Designed Occasional Chair Commode offers a discreet solution for those with limited mobility. The chair is attractive, yet practical and easy to care for. The arms are padded to increase comfort and the chair also has a soft, comfortable back. Available in Blue Swallow, Yellow Water Lily and Pink Peony (pictured).
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The Walking Frames from Healthcare Designed are lightweight yet sturdy, with comfortable moulded hand grips and rubber feet for added safety and to avoid marking floors. Available in three beautiful patterns: Pink Peony, Blue Swallow and Yellow Water Lily (pictured).
Healthcare Designed Tel: 01474 832 217 enquirieshealthcaredesigned@gmail.com www.healthcaredesigned.co.uk
29/10/2014 21:11
what’s new
Pinnacle Signature SL600ES Premium Stair Lift The Pinnacle Signature Stair Lift with folding rail is engineered to exceed industry standards using a patented helical worm drive for optimal comfort, energy-efficient ride and lubrication-free maintenance. It provides a 160kg maximum weight capacity, meets EN: 81-40:2008 and folds to a slim 25cm, the industry’s narrowest. The Pinnacle E and ES models provide an automatic, yet mechanical folding rail option that eliminates obstruction at the stair base without the need for electronics and complex assembly. Pinnacle Stair Lifts provide several safety devices including a centrifugal over speed brake, bi-directional footrest obstruction sensor, swivel seat cut off switch, emergency stop button and chassis obstruction sensors to name a few.
Harmar For more information contact Harmar’s European Sales Officer Richard Koopmans. Tel: +31 76 7602824 Richard.koopmans@harmar.com www.harmar.com
The Clarence
The Clarence from Rise and Recline can be customised in a variety of ways to cater to the customer’s needs. The Trio Lift model features a 2 way tilt -in-space action that can be manual or automatic thanks to the Dual Motor, offering controlled reclining for the user. A variety of widths, depths and heights are available and the chair has an SWL of 25 stone, which can be upgraded to 35 stone. The chair has been ergonomically designed and can aid standing to different positions. It is easy to manoeuvre and there is no sheer and friction when moving. The chair is also mobile and can be used for room to room transfers. Available in various colours.
Rise and Recline Tel: 0115 913 3572 www.riseandrecline.co.uk
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29/10/2014 21:12
HORIZONSTANDARD
straight and simple
The new HORIZON STANDARD boasts the essential features of the Platinum Horizon, now at a lower price point. Simple to price, easy to install and featuring a new compact seat, the Horizon Standard can accommodate users up to 120kg (19st). • Folding seat pad, arms and footrest
• Manual lever-linked seat swivel
• Maximum user weight 120kg (19st)
• Manual footrest with safety edge
• Rail angles 25° to 55°
• Key lockable for security
• Joystick control
• Lap seat belt
• Digital diagnostic display in carriage
• Optional powered hinge rail
• Infra-red remote controls
• Optional Horizon outdoor kit
www.platinumstairlifts.com
Forusmore information call stockist +44 (0)1535 Call to find your nearest 01535 631177
Supplying quality for 50 years FERNDALE BED Features & Benefits: • Comfort at the touch of a button • Pocket sprung or foam mattress available • Choice of headboards • Available in choice of colours
HAMILTON TILT AND SPACE CHAIR Features & Benefits: • Single motor lift and two way recline chair • Fixed seat pad to back rest angle known as ‘tilt-in-space’ • Continuous support for the lower back while reclining • Additional comfort and better user positioning
The answer to all your specialist care furniture needs. With almost 50 years experience manufacturing and crafting chairs and furniture, you’re in good hands. We’re proud to be a trusted partner to mobility shops, care homes, medical centres and schools nationwide. Technology Ltd
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0800 0373 044
www.nhc-technology.co.uk sales@nhc-technology.co.uk
31/10/2014 11:12
profile
Meet the manufacturer Sunrise Medical Leading mobility manufacturer, Sunrise Medical,
answer any more specific product related queries.
is inviting mobility dealerships throughout the UK to join their authorised dealer network.
Get access to products
Sunrise Medical dealers get access to an enviable portfolio of products - including the Quickie, Zippie, JAY, Sterling, Coopers, Lomax and Whitmyer brands – as well as access to marketleading support services.
Get connected Each Sunrise Medical authorised dealer has access to their own dedicated Customer Services Associate, or ‘buddy’ to ensure continuity of service. ‘Buddy’s’ get to know the needs of their dealerships’ businesses so they can pro-actively call to update them on appropriate new products and services. Sunrise Medical also has a dedicated Technical Service Team available to
All Sunrise Medical authorised dealers get access to a pool of products which can be borrowed for assessments or exhibitions. An easy-to-use website allows dealers to check stock availability and quickly book products for loan, with Sunrise arranging delivery. Dealers can also take advantage of Sunrise’s scooter consignment stock option – giving them access to a range of leading Sterling scooter products on a no-risk basis.
Get rewarded With the new Sunrise Rewards scheme, Sunrise Medical authorised dealers can earn points for completing simple everyday actions. Points can be accumulated and exchanged for treats for yourself and your business.
Get trained All Sunrise Medical authorised dealers have access to a range of free STEPS™ training courses. Find out more at www.SunriseMedical.co.uk/STEPS.
Find out more today!
Call 0845 605 66 88 today and select option 2 to speak to your local area buddy and find out more about becoming a Sunrise Medical authorised dealer.
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31/10/2014 10:14
REHACARE 2014
Over 50,000 visitors from over 40 countries descended on the international trade show REHACARE at the Dusseldorf Exhibition Centre in Germany, which drew to a close after four days on Saturday 27th September. Trade visitors, people with disabilities and medical professionals were able to view products and services from 902 exhibitors from 36 countries, such as aids for mobility and independent living, aids for outpatient care, communications equipment, barrier-free living and ideas for leisure, travelling and sports. Visitor numbers were up on last year, with those polled reporting a 96% satisfaction rate with the fair and the ranges on display. The exhibitors at REHACARE 2014 were particularly pleased with the high turnout of trade visitors who attended, with more than 8000 travelling from abroad. The majority of visitors were most interested in products and services from the mobility sector, which was represented by over 200 exhibitors covering everything associated with wheelchairs, mobility scooters and walking aids. Almost one in two visitors wanted to gather information on walking and mobility aids such as vehicles and
wheelchairs, as well as daily living aids. Also popular among visitors were the car manufacturers and retrofitters, as well as the ranges revolving around Barrier-Free Building and Living. Tourism, leisure and sport also saw an increase in interest, with both the travel market and especially the Sport Centre becoming the activity hub of the trade fair. Visiting REHACARE for the first time was Rob Davies from Manchester based retailer, Mobility Choices. Having established the business with business partner Gavin Dean six years ago in a small high street shop, Mobility Choices has achieved such extensive growth that it is now based in a large warehouse and showroom in the city’s Denton area. The business has achieved great success, not only in customers visiting the store but also in online sales which now account for an incredible 65% of the business’ sales with customers all around the world. Due to his busy schedule Rob was only able to attend REHACARE for one day so careful planning was required to ensure he made the most of his visit. Rob arranged appointments with the two major suppliers he was most keen to speak to and highlighted around 20 others he hoped to visit in search of two main categories of product.
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29/10/2014 21:16
trade fair
A number of UK based manufacturers could be seen exhibiting at this year’s show, with many reporting great success. The team from TGA Mobility were delighted with the results they achieved at REHACARE in partnership with their Dutch distributor Preston Ability, successfully debuting the new 32st capacity Wheelchair Powerpack Plus as featured in Issue 1 of TradePoint Magazine. Eric Cooper, TGA Powerpack Product Manager said: “I am delighted to report our new Powerpack Plus has received significant levels of enquiries at REHACARE. We were busy all our days of the event demonstrating how this new solution will enhance wellbeing and independence for bariatric wheelchair users and their carers. It was a pleasure once again working with our Dutch partners at Preston Ability who supported this debut by demonstrating the proven results of our existing Powerpack range. We believe this new model represents a significant development in the global mobility sector and has already been endorsed by leading occupational therapists.”
Exhibiting at Rehacare for the first time this year was Kirton Healthcare. Mark Fowkes, Sales Director at Kirton Healthcare explained: “We’ve been exporting for 20 plus years now but really only on demand because we never employed an international sales manager so we didn’t have the reach in Europe to follow up enquiries or look after customers as we would look after customers in the UK. This year we made a conscious decision that export would move in from the back burner and we’d be pro-active in sales outside of the UK and we employed an international sales manager in February of this year. So that’s why we decided to visit REHACARE for the first time this year.” The show was a great success for Kirton, who successfully introduced their product range to a new audience and they are now planning to exhibit again in the future as they work towards establishing themselves in the international market. “I think overall it was a fantastic opportunity for us. We had around 30 good, keen enquiries to follow up, companies from New Zealand, Australia, through Europe and the US and we have received our first few orders in the last couple of weeks so it’s been a really positive experience for us.”
The next REHACARE will be held in Düsseldorf from 14 to 17 October 2015. For more information visit www.rehacare.com
All images © Messe Dusseldorf
“I’ve always wanted to go for many years and it was a natural progression really with the way the business has grown so we decided to go this year. I had a couple of meetings set up that were going to be very important to the way the business is set up over the next 12 months and there was also two major German suppliers we wanted to see exhibiting so that was a real incentive to go,” explained Rob.
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31/10/2014 12:02
online
CHECK OUT OUR WEBSITE!
www.tradepointmagazine.co.uk
We would like to introduce you to the TradePoint Magazine website. For all the latest news, event updates and more visit www.tradepointmagazine.co.uk today! Not receiving your own copy of TradePoint? Request your copy online so you don’t miss out. You can also keep up to date with TradePoint Magazine on Twitter. For regular updates follow @TradePoint_Mag
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29/10/2014 21:18
The Amazing Space Rack
TheThe Walking Stick Stick Specialists Walking Specialists Walking sticks, folding canes, Walking sticks, folding Walking sticks, folding canes, canes, orthopaedic sticks, quadfolding canes canes, Walking sticks, orthopaedic sticks and quad orthopaedic sticks, quad canes and seat sticks. orthopaedic sticks and quad canes to suit andevery seatbudget. sticks.
canes to suit every budget.
· Will fit all standard “Flange type” tow bars. · All aluminium construction Only 16 kilos. · Powder coated finish · Available in Black or White finish · No tools required for fitting or removal. · Folds in half for easy boot storage. · Extra discount for stockists. · Will carry scooters up to 90 kilos depending on vehicle. · Comes complete with full lighting. · Recommended retail price £699.00 Inc VAT. Or sell VAT free £599.00 · Stockist trade price £399.00 plus VAT. · £200.00 Profit per rack
Trade
For sales enquiries please ring 01935 424444 or email spacerackproducts@aol.co.uk Partners Ad quarter page 133x92:Layout
Expertise & Experience
Please contact us forusa for trade catalogue or visit us Please contact a trade catalogue: at Trade Days, NEC, 5 & 6 October, Stand C57. Warren House, Hinton St George, Somerset TA17 8TQ Tel +44 (0)1460 75686 www.classiccanes.co.uk
Please contact us for a trade catalogue or visit us at Trade NEC,us5for & 6aOctober, Stand C57. PleaseDays, contact trade catalogue:
2
3/10/14
2700 Daily Living Aids
Innovative Designs
Online & In-store Support
Dedicated Sales Manager
Dementia Care & Telecare
Tel: 0845 121 8111 Email: info@nrs-uk.co.uk
ad_pages_tradepoint_nov_dec.indd 10
Warren House, Hinton St George, Somerset TA17 8TQ Tel +44 (0)1460 75686 www.classiccanes.co.uk
15:13
Page 1
We are pleased to be introducing our fantastic range of products designed to be practical and beautiful. Healthcare Designed products offer the highest level of quality and comfort for the user.
Tudor Cottage, Brakefield Road, Southfleet, Kent, DA13 9PY Tel: 01474 832217 Email: enquirieshealthcaredesigned@gmail.com
31/10/2014 17:07
what’s new
what’s new Quickie Salsa M² Touted as the next evolution in performance and style the Quickie Salsa M² is the new powerchair from Sunrise Medical. Powered by highly-advanced options from the Salsa M, blended with a series of high performance options from Quickie’s flagship powerchair the Quickie Jive. As well as offering more torque, power and range the Quickie Salsa M² is sure to turn heads thanks to Quickie’s hallmark beautiful streamlined design and assertive stance – available in four colours to suit any occasion and taste.
Sunrise Medical Tel: 0845 605 66 88 www.sunrisemedical.co.uk/SalsaM2
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30/10/2014 10:53
what’s new
Ottobock B400 Neuro Power Wheelchair This new power wheelchair is designed for people living with motor neurone disease (MND). The chair offers a range of options and features which have been designed based on feedback from wheelchair users. The B400 Neuro Power Wheelchair was developed as part of an MND Association initiative, funded by the Department of Health, to develop wheelchairs better suited to the requirements of people living with MND and other neurological conditions. In addition to being compact enough to fit in the home environment and sturdy enough for outdoor use, the chair has been designed to support accessories and technologies where required and has many options for seating position and cushioning. The wheelchair is tested to twice the ISO standards and comes with a two year manufacturer’s warranty (excluding batteries) on parts and 4 years on the frame.
Ottobock Tel: 01784 744 900 bockuk@ottobock.com www.ottobock.co.uk
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29/10/2014 21:34
what’s new
Sabi Tripod Travel Container The Tripod pill box is a unique roll-open pill organiser and travel container, designed to hold large pills, vitamins and supplements. Secured by an extra strong closure, the Tripod pill box rolls open to expose three large compartments, each covered by a hinged, clip closed, scatter proof lid. The Tripod pill box is covered in soft, supple rubber. It is easy to open and close and fits neatly into a handbag, holder or backpack.
Sabi For trade enquiries contact John Pyne, UK Sales Agent Tel: 0800 772 3771 info@designed2enable.co.uk www.designed2enable.co.uk
Waterproof Bedding Healthcare Designed’s Waterproof Bedding looks and feels just like standard bedding yet it is completely waterproof, thanks to the latest technology. Available in three designs, Blue Swallow (pictured), Pink Peony and Yellow Water Lily, the bedding offers discreet protection for the mattress from all moisture and fluids as well as bacteria growth, one cause of severe asthma. Available in single and double.
Healthcare Designed Tel: 01474 832 217 enquirieshealthcaredesigned@gmail.com www.healthcaredesigned.co.uk
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30/10/2014 10:49
what’s new
Space Rack The Space Rack offers a convenient way to transport a mobility scooter by car without having to dismantle it. The Rack can be folded in half to a size of just 2ft by 2ft for easy storage and can fit into most car boots for easy transportation when not in use. The Space Rack was originally developed to carry motorcycles on the back of motorhomes by the importers and distributors of Skyteam motorcycles but a number of dealers reported their popularity among scooter users. The Space Rack is made of aluminium and weighs only 16 kilograms. It is mounted to the vehicle utilising the two tow ball mounting holes and is supported by two steel drop arms secured by locking pins. Loading ramps also available.
Space Rack Tel: 01935 412 501 spacerackproducts@aol.co.uk www.space-rack.com
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31/10/2014 10:15
request
REQUEST YOUR COPY I would like to receive TradePoint Magazine Name Job Title
We hope you have enjoyed this issue of TradePoint Magazine. If you are not already on our distribution list and would like to receive a copy of each issue of TradePoint Magazine please fill out the following form and return it to the address provided.
Business Name Business Address
Postcode Tel Email
Please post your completed form to: TradePoint Magazine, 2A Publishing, Caledonia House, Evanton Drive, Thornliebank Ind. Est., Glasgow, G46 8JT Thank you for taking the time to fill in this form. You can also email your details and any comments/suggestions you have to jennifer@2apublishing.co.uk
November/December 2014
We look forward to hearing from you. 50 I www.tradepointmagazine.co.uk
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29/10/2014 21:39
AGENTS WANTED
FOR MYBILITY ALL TERRAIN WHEELCHAIRS
Mybility All Terrain Wheelchairs are seeking experienced agents for sales of our marketing leading wheelchair range.
Appl dŽĚĂ y LJ
DLJďŝůŝƚLJ ŽīĞƌ ƚŚĞ ŵĂƌŬĞƚ͛Ɛ ŽŶůLJ ƚƌƵůLJ Ăůů ƚĞƌƌĂŝŶ ƐƚĂŶĚ ƵƉ ǁŚĞĞůĐŚĂŝƌ ĨŽƌ ĂĚƵůƚƐ ĂŶĚ ŬŝĚƐ͘ KƵƌ ǁŚĞĞůĐŚĂŝƌƐ ĐŽŵĨŽƌƚĂďůLJ ĂŶĚ ƐĂĨĞůLJ ŚĂŶĚůĞ ŵƵĚ͕ ŐƌĂƐƐ͕ ƐƚĞĞƉ ƐůŽƉĞƐ͕ ĐŽďďůĞƐ͕ ƐƚĞƉƐ͕ ŚŝŐŚ ŬĞƌďƐ͕ ƐĂŶĚ ĂŶĚ ĞǀĞŶ ƐŶŽǁ͘ /ƚƐ ĞdžƚƌĞŵĞ ŵĂŶŽĞƵǀƌĂďŝůŝƚLJ ŵĞĂŶƐ ƚŚĂƚ ŝƚ ĐĂŶ ŚĂŶĚůĞ ƟŐŚƚ ĐŽƌŶĞƌƐ ĂŶĚ ŝƐ ĂůƐŽ ƐƵŝƚĂďůĞ ĨŽƌ ĚĂŵĂŐĞ ĨƌĞĞ ƵƐĞ Ăƚ ŚŽŵĞ ŽŶ ĐĂƌƉĞƚƐ ĂŶĚ ŇŽŽƌƐ͘ dŚĞ ǁŚĞĞůĐŚĂŝƌƐ ĐĂŶ ďĞ ĨƵůůLJ ĂĚĂƉƚĞĚ ƚŽ ŵĞĞƚ ƚŚĞ ƵƐĞƌ͛Ɛ ĚŝƐĂďŝůŝƚLJ ŶĞĞĚƐ ĂŶĚ ŝƐ ƐƵŝƚĂďůĞ ĨƌŽŵ ĂŐĞĚ ϱ ƚŽ ĂĚƵůƚŚŽŽĚ ĚƵĞ ƚŽ ŽƵƌ ŇĞdžŝďůĞ ŬŝĚƐ Žƌ ĂĚƵůƚƐ ƐĞĂƟŶŐ ƐLJƐƚĞŵ ƚŚĂƚ ĐĂŶ ďĞ ƐĐĂůĞĚ ƚŽ Įƚ͘ dŚĞLJ ĂƌĞ ƐŽůĚ ǁŝƚŚ Ă ŐĞŶĞƌŽƵƐ ƌĂŶŐĞ ŽĨ ĞdžƚƌĂƐ ĂƐ ƐƚĂŶĚĂƌĚ͘ tĞ ĂƌĞ ƐŽ ĐŽŶĮĚĞŶƚ ĂďŽƵƚ ƚŚĞ ƋƵĂůŝƚLJ ŽĨ ŽƵƌ ǁŚĞĞůĐŚĂŝƌƐ ƚŚĂƚ ǁĞ ŽīĞƌ Ă ϭϬ LJĞĂƌ ĨƌĂŵĞ ǁĂƌƌĂŶƚLJ ĂŶĚ ϱ LJĞĂƌ ŐĞŶĞƌĂů ǁŚĞĞůĐŚĂŝƌ ǁĂƌƌĂŶƚLJ͘ dŚĞLJ ĂƌĞ ƚŚĞ ŽŶůLJ ϰ ǁŚĞĞů ĚƌŝǀĞ ǁŚĞĞůĐŚĂŝƌ ŝŶ ƚŚĞ h< ƚŚĂƚ ŚŽůĚƐ ƌĞůĞǀĂŶƚ h ƐĂĨĞƚLJ ĐĞƌƟĮĐĂƚĞƐ ĂŶĚ ŝƐ ĐƌĂƐŚ ƚĞƐƚĞĚ ĨŽƌ ƵƐĞ ĂƐ Ă ƐĞĂƚ ŝŶ Ă ǀĞŚŝĐůĞ͘
&Žƌ ŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶ ƉůĞĂƐĞ ĐŽŶƚĂĐƚ ƵƐ Ăƚ͗ Tel: 0330 555 0545 or email info@mybility.co.uk ^ĞĞ ƚŚĞŵ ŝŶ ĂĐƟŽŶ͗ ǁǁǁ͘ŵLJďŝůŝƚLJ͘ĐŽ͘ƵŬͬǀŝĚĞŽƐ ad_pages_tradepoint_nov_dec.indd 11 Mybility-A4TradeAd.indd 1
31/10/2014 27/06/2014 11:19 15:07
The modern-day Rascal Powerchairs P312 Turnabout
P327 Mini With full suspension and comfortable scooter-style seating, it delivers great performance and outstanding manoeuvrability.
An exceptional Mid-Wheel Drive Powerchair!
Engineered to provide flexibility, includes a dual directional drive with a rotating seat, giving you the option of Front-Wheel Drive for superb manoeuvrability indoors or Rear-Wheel Drive for extra traction outdoors.
Discover something new... A great choice for day long comfort
5â&#x20AC;&#x2122;â&#x20AC;&#x2122; Seat Lift Available
P321 This compact powerchair is very easy to dismantle.
The ideal choice for indoor and occasionally outdoor use.
Order your modern-day powerchair today to expand your range of mobility products for your showroom.
P320 Compact With quick to dismantle components, transportation in the boot of a car is made easy so that you can take it wherever you go.
The best of both worlds!
0800 252 614
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