24HRS Sponsorship Info

TH E E X P E R I E N C E D O E S N’T E N D

AF TE R 24 H O U R S

THE 24 H OUR S OF ADR ENA LIN IS T STAN HE DAR D BY WHI OTH CH A ER M LL OUN TAI RAC N BI ES W K E ILL BE J UDG ED. – JO HN S T A MST MOU AD, NTA IN B IKE OF F HALL AME R

ally does e r t n e v e r u o Y pirit of s e u r t e h t e r captu sport has r u o y it n u m com best! e h t t u o s g in and br onnor. ’C O l e a h ic –M

THE EVENT – WE ARE “THE SPIRIT OF MOUNTAIN BIKING” Like the name says, 24 Hours of Adrenalin is a real rush! It’s the ultimate weekend that combines vigorous pedal-pushing with a festival atmosphere. The sporting part of 24 Hours of Adrenalin revolves around a massive relay, where teams of two to ten people compete to ride as many laps as possible in the 24-hour time frame. The air is alive with the electricity that only grand scale athletic competition can provide. 24 Hours of Adrenalin is The Spirit of Mountain Biking.

REACHING YOUR TARGET MARKET WHERE THEY PLAY In our 20th year, the 24 Hours of Adrenalin is the longest running annual event in Canmore, Alberta, nestled in the majestic Canadian Rockies. We are proud to put on an event that continuously sells out almost a year in advance.

OU R CUSTOM E RS…A H IG H LY DESIRABLE DEMOGRAPHIC Demographically, mountain biking appeals to a wide variety of individuals who enjoy outdoor lifestyle activities and are active.

Aligning with 24 Hours of Adrenalin allows you the opportunity to reach not only the participants but also to the masses of spectators at the event.

Once again, last year, saw our sold out event participant numbers at 1,650 and our spectators at 5,000 for a total on-site reach of at least 6,650.

The 24 Hour of Adrenalin event enables you to reach the ideal customer…

• • • • • •

Average age 37 82% are 24 to 45 85% male and 15% female Well educated (74% have a post-secondary education) Career minded (54% are professionals or in management) Above average disposable household income

O T OF ED WITH A L I HAVE WORK ME SAY ERS, AND LET G A N A M T N THE EVE CLASS ACT. A E R A S K L YOU FO FF AND OF YOUR STA HOSPITALITY BEST I’VE LS ARE THE IL K S E PL O PE DONE! SEEN – WELL DER .

– JOE SHRA

WE BUY YOU QUALITY TIME – THE MOST HIGHLY SOUGHT AFTER COMMODITY OF THE 21ST CENTURY For three days, at the 24 Hours of Adrenalin event, your target market is on-site. They’re camping out, bonding with friends, getting into the laid back atmosphere and basically transforming into a different, more positive head space, which gives you an unprecedented opportunity for brand exposure.

Our customers come to the 24 Hours of Adrenalin event for the relay, the expo, the camping and the total experience. They’re open and receptive for anything that is attached to the 24 Hours of Adrenalin brand.

Our previous partnerships have included: • • • • • • • • • • • •

Bell Mobility Clif Bar Daimler-Chrysler (Jeep) Gatorade GM – Chevy Trucks Kenda Tires & Tubes Labatt Louis Garneau Mavic MasterLock Merrell Footwear Motorola

• • • • • • • • • • • •

Naya Nightpro Lighting Systems Nissan ORYX Bicycles Platypus Hydration Packs Primo Pasta Rock Shox Rudy Project Eyewear Schick Razors Therma-rest Thomson Seatposts & Stems GU Sports

TA I LO R E D P R O G R AM S We are committed to customizing programs that meet your objectives. Let’s talk, let’s brainstorm, and we’ll make it happen. After all, our goal is to keep you returning as an integral partner of 24 Hours of Adrenalin.

PRE & POST EVENT MARKETING

O N-S ITE

Print Magazine Advertising (national & regional) Direct Mail Posters Postcards Entry Forms / Brochures Publicity Television Digital Media Facebook, Twitter, Flicker E-newsletters Email Consumer Bike Shows

Interactive On-site Programs Sampling Product Sales Promotional Offers Contests Customer Data Collection Radio – on-site remotes Trucks and Trailers Branded Clothing

: ES S E R I ADIUM AREA & US ER ST CE RT C O N DENS, MAIN CAL BAND, H ILIP • LO R GAR AN E PH PM EE SH B • 00 9: CK D 9:00 PM PM • TB IG RO PM TO TH E B • 6:00 PM TO 11:00 20TH • 7:00 PM • , JU LY 21ST • 9:00 E FR IDAY R DAY, JU LY 21ST ENTR JU LY FO C Y, SATU E IN DA L R T TH E SATU SH UT E. FROM F R E E TS HOURLY AND 8TH AV EPAR H AVE. RE D EE N 7T .

AN M O B ETW WN C OOTH R EET ING B WNTO TH ST RACE IN DO CLOTH R E. ON 10 K I D S UP IN THE E D MO E N FR S AN SIG HAI R C 21ST. AL LY C Y, JU E. M USI N-SIT TU R DA OR N, MS O ON SA , POPC NO AT 5:00 PM EE M OVI ES E AR E FR TH ER ASH AS C G IN SE B R PLEA

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EXPOSURE THAT ENCOURAGES ‘OUT-OF-THE BOX’, ‘OFF-THE-WALL’, HIGHLY EFFECTIVE WAYS OF REACHING YOUR CUSTOMER. Its’ time to get serious about playing with your customer.

For more information please contact Maria or Stuart at partnerships@twenty4sports.com 24hoursofadrenalin.com