KATIE JOHNSON LAUNCH NIGHT 2025
MY T MY T
I was assigned to work within th classmate Libby Voss. Being in t do with spreading the word ab information, creating social med be handed out, and working alon team. Our team was super impo and keeping them warm through event.
TEAM TEAM
he promotion team, alongside my this team involved everything to out the event, such as; sharing ia content, creating materials to ngside other teams like the PR ortant towards driving in guests hout the weeks leading up to the
MY K MY K
Create engaging content for website and social media
Share countdown posts, student spotlights, and bts content
Set key promotional dates and milestones
Share success stories and student spotlights online
Collect feedback to evaluate promotional efforts
KPI’S KPI’S
When our team was assigned a comprehensive list of KPIs, Libby and I selected five key KPIs each, based on our individual roles and responsibilities. As my primary focus was on content creation for social media, the KPIs I selected were directly aligned with this area.
KPI 1 KPI 1 Set key p and mile
promotional dates stones
My first KPI focused on planning and stablishing key dates for promotional ctivities. This provided a time-based amework to guide the completion of ach promotional milestone. It was ssential to complete this KPI early on, s it laid the foundation for the timely xecution of our remaining KPIs.
KPI 2 KPI 2 SHARE STUDEN CONTE
This KPI involves 3 promotion. These elemen promoting the event, b graduating class of 2025 the very beginning and t end. I used my promot through when these elem out.
COUNTDOWN POSTS, NT SPOTLIGHTS, AND BTS
NT
seperate elements of nts were key to not only but also promoting the 5. These KPI’s started at travelled through to the tional plan to guide me ments needed to be sent
SHARING STUDEN
For this element of this KPI, up with the idea to create a ca post that highlighted each stu chased up each student to se a picture of themself, and a paragraph explaining what th doing for their FMP and wha enjoyed about the course involved a lot of communicatio the students, and also wit teammate Libby. As Libby assigned to the role of g design, I asked her to piece thi together for me. This en consistent branding for when posted onto Instagram.
n it was
Hi everyone, i’m thinking of doing a carousel post for insta basically summarising what everyone is doing for their FMP So could everyone send me a short paragraph about what they’re doing, and also include something nice about the course ie what you ’ ve enjoyed/ learnt��thank you xxx
Also a picture to go with the paragraph would be good too, if anyone wants a specific picture using then could you also send this to me please, if not i’ll just take some off your instagrams�
P O S T E D O N 1 5 . 0 6 . 2 0 2 5
NT SPOTLIGHTS
SHARING COUNT
This element of this K from the beginning r designed a template countdown posts that onto Instagram. I used colours for this post a and informative. These Instagram manager L These helped keep guests event and was a consist how long was left.
TDOWN POSTS
KPI travelled through right until the end. I e to use for weekly that would be uploaded the course’s branding and kept it simple, clear ese were sent to our Lara Connelly weekly. uests warm about the sistent reminder as to
SHARING COUN
TDOWN POSTS
INVOLVING ANOTHER K
KPI 2: share behind th
KPI
3: create eng website and social me
I will now be showing the c social media, this falls unde which is sharing BTS conten separate KPI which is crea website and social media.
he scenes content
gaging content for edia
content that I created for er part of this current KPI nt, and also dives into a new ating engaging content for
SHARING BEHIND THE
This element of this KPI the way through, capturing of content showing off was going into the event, much away. For this microphone content clips of us putting things us in meetings, and I also 204” tour video, just as ensure we had fun cont if it wasn’t behinds the planning.
E SCENES CONTENT
KPI again travelled all capturing different types off all the planning that ent, without giving too this content, I created talking to students, things together, clips of also created a ‘‘Studio as something extra to content for socials, even the scenes of the event
SHARING BEHIND THE
When planning this content, looked into a few fashion brands to gather inspiration. The main brand that stood out to me was Sisters and Seekers. I loved their fun microphone videos as the showed off so much personality within their team. I knew I wanted to also do this with my content as it was fun and showcased each student and their personality.
E SCENES CONTENT
ent, I fashion piration. ood and fun hey uch eam. his un each their
SHARING BEHIND THE
E SCENES CONTENT
SHARING BEHIND THE
E SCENES CONTENT
1.
KPI’s 4 KPI’s 4
SHARE SUCCESS ST SPOTLIGH
2. COLLECT FEEDBACK TO E EFFO
My final two set KPI’s wer very end, on the day of the these KPI’s I gathered con a content plan I create gathered reviews from highlighted the ‘‘best bits posted onto Instagram on
4 & 5 4 & 5
TORIES AND STUDENT HTS ONLINE EVALUATE PROMOTIONAL ORTS
re to be done right at the event and post event. For ntent on the day based on ed in advance, and also m guests. All of these s ” of the event and were ce completed.
NT PLAN
BEFORE
E & AFTER
For this piece of content, I wanted to capture the turnout of our event. The plan for this was to really show off how successful the event was. I created a short reel consisting of a clip before people turned up, and clips of when everyone had arrived.
GENERAL C
CLIPS REEL
For this piece of content, I wanted to capture a real insight into how the event went. This involved a lot of clips of people interacting. I turned this into a short reel and I think it captured how excited everyone was to be there, and again how successful the event was.
QUICK FIRE
E QUESTION
For this piece of content, I got my peers to ask their guests a quick fire question, “what would you rate the event out of 10”. Inspired by Sisters and Seekers, I used my microphone to add some fun to the content. This was a great way of gathering live feedback on the night, and again showcased what the event was like. This was a long video that was posted onto Instagram.
STUDEN
NT OOTN
For this piece of content, I captured each of us students talking through our outfits for the evening. We had a set dress code for the night, which was all black to be on-brand, and this content showed it off. This was a long reel posted to Instagram. Not only did this content show an insight to the night, but it also showed off the personalities of our students, which was my main aim throughout all of my content.
FEEDBACK
Also guys could everyone please ask their guests to write a short little review about what they enjoyed most about the night so I can turn this into a carousel post? Even if you don’ t ask them just send me one written by yourself about what the most common feedback you received was � Send them over to me when you can thank you so much xxx
CAROUSEL
For this piece of content, I chased up each of our students to gather feedback about the event from their guests. I then turned this feedback into an on-brand carousel post for Instagram. This feedback shows off what people enjoyed most about the event, and also rewards everyone for their hard work.
FEEDBACK
CAROUSEL
EXTRA INPU EXTRA INPU
PROMO PROMO
UT TOWARDS UT TOWARDS
For this section of the book, I w work I did on top of my 5 set K When myself and Libby were a that for most of the extra work team. In one of our previous trim each of us were given feedback t communication skills. Therefore this trimester to push these skil
will be showcasing all the extra PI’s to help promote the event. assigned our KPI’s, we decided k we wanted to do together as a mesters ‘The Creative Agency’, to have stronger teamwork and e, to build upon this we have used lls.
GOODY
Y BAGS
Myself and Libby were assigned the role of creating goody bags for the event. This involved deciding on fillers and pricing everything up. To do this, I searched on Amazon for lowcost bags and fillers, ensuring everything was on brand. We decided on plain black bags filled with, a postcard, a word search and pencil, sweet bags, and branded charms. Once priced up, these were sent over to Elly Roberts in the project management team to be ordered.
CHARM W
WORKSHOP
As one of the goody bag fillers was on-brand charms, I conducted a small workshop a week before the event to produce these. As we wanted to keep the budget low, I brought in my own bracelet making kit.
Alongside this, there was a large quantity of 70 charms that needed to made, which is why I decided to run this as a team workshop. We created black, white and pink charms and added on-theme words to them, such as ‘concept’ and ‘marketing’.
STICKER
R DESIGN
Another thing that we wanted to add onto the goody bags was on-brand stickers. I discussed with our course leader Tracey about how she wanted these to look. The final conclusion was to keep our original Studio 204 logo but flip the colours. We decided upon this because pink stickers would stand out much more on a black bag. On top of designing these, I also priced them up on Amazon and sent them over to Elly to be ordered.
PR BO
OXES
Another task that myself and Libby were set to do was design and plan the PR boxes. My input towards these was finding and pricing up the boxes, and helping Libby print all the materials.
Again, once I found boxes of the correct size and price, they were sent over to Elly to be ordered.
VIP INVIT
TATIONS
Another task that myself and Libby were set to do was to create 3 VIP invites. Libby designed the invitations and I helped with the writing and the printing.
VIP INVIT
TATIONS
Once printed, I also captured content of hese invitations for social media as a sneak-peek post.
EMAIL TE
EMPLATE
Myself and Libby were also tasked to write an email template for the PR team to send out with the invitations to guests. We made this clear and informative, with key information and dates, and also briefly explained what the guests where invited to.
DRINK N
NAMES
Myself and Libby were also tasked to produce drink names for the menus on the night. We created on brand names that were also fitting with each individual drink. We created a large list to which I then created a poll for each student to vote their favourite.