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November 16th , 2016 Zoo Atlanta 800 Cherokee Ave SE, Atlanta, GA 30315
To whom it may Concern, My partner and I have developed a marketing plan for Zoo Atlanta. The purpose of our campaign is to lead more people to the age range of 15-20s into the Zoo. Make every one of them think of the Zoo think of fun by creating the zoo a Pokemon Go Gym and Stops since the game is such a big thing around the age of tenth to twentieth. Make the zoo become the place teenagers want to hang out at. An overall goal will be increasing the visit of young adults to the zoo by 30% over a oneyear period, and raise money for gift shop purchases by 10%. Over the few time, we have to visit Zoo Atlanta; we found out that the Zoo of Atlanta ’s target customers is children and their parents. The Zoo of Atlanta is leaking visitors within our age range which is teenagers and young adults. We, Weiyi Lu and Emilie Li are thrilled to have the chance to submit a proposal that will have the Zoo Atlanta attract more people that are in high school and college to come to the Zoo. With our marketing plan, we have the confidence to increases the visitor rate of young adults by 30%, and 10% sales with purchase for Pokemon related products. Enclosed is the proposal for this marketing plan, describing in detail the project and activities we will perform at the Zoo of Atlanta over this following year and the near future. Including the Pokemon Go Gym and stops, Pokemon Go in-app upon for the zoo, item relates with Pokemon in the gift shop and the prizes for each winner over a different period. After you have reviewed the entire document, please do contact us, so we can answer any questions that you may have. Look forward to hearing from the Zoo Atlanta.
Sincerely, Emilie Li and Weiyi Lu xianli21@scad.studnet.edu