Adidas x Blackpink

NEW STYLE COME WITH ADIDAS

How Beautiful is BLACKPINK in Adidas Originals, New Collaboration?

BLACKPINK's extraordinary performance at Coachella

Gala, seemed to flood them with impressive projects

BLACKPINK's extraordinary performance at Coachella some time ago and Jennie who appeared at the Met some time ago and Jennie who appeared at the Met Gala, seemed to flood them with impressive projects

One of them is a collaboration with Adidas Originals

One of them is a collaboration with Adidas Originals. Although there has been no official announcement, Although there has been no official announcement, Adidas Originals has launched posters of Jennie, Lisa, Adidas Originals has launched posters of Jennie, Lisa, Jisoo, and Rosé in Adidas clothing, brand logos, and the Jisoo, and Rosé in Adidas clothing, brand logos, and the slogan "Home of Classics" on their official Instagram slogan "Home of Classics" on their official Instagram account. account

PAGE TWO| JOURNEY

TThecampaignunfoldsintwodistinctchapters: hecampaignunfoldsintwodistinctchapters: 11

Chapter1:AJourneytothe’90sMusical Chapter1:AJourneytothe’90sMusical SSpace pace

Chapter2:ThePresentationoftheBrand’s

ClassicsbyBLACKPINKMembers

Chapter2:ThePresentationoftheBrand’s ClassicsbyBLACKPINKMembers

A Nostalgic Encounter with A Nostalgic Encounter with the ’90s the ’90s

The first chapter of the “Home of Classics” campaign

The first of the of Classics” campaign transports us to the musical space of the ’90s, evoking a transports us the musical space of the ’90s, evoking a sense of nostalgia and retro style JISOO, JENNIE, ROSÉ, and sense of nostalgia and retro style JISOO, JENNIE, ROSÉ, and LISA, the talented members of BLACKPINK, showcase adidas LISA, the talented members of showcase adidas Originals’ classics in a relaxed and realistic setting through Originals’ classics in a relaxed and realistic setting through various activities such as games, photos guitar playing, and various activities as games, photos, guitar playing, and interactions with cats interactions with cats

IN THIS CAMPAIGN, JENNIE, IN THIS CAMPAIGN, JENNIE, LISA, ROSÉ AND JISOO USE LISA, ROSÉ AND JISOO USE VARIOUS PRODUCTS FROM VARIOUS PRODUCTS FROM ADIDAS ORIGINALS, SUCH AS ADIDAS ORIGINALS, SUCH AS THE ADIDAS SUPERSTAR AND THE ADIDAS SUPERSTAR AND ADIDAS FORUM SNEAKERS ADIDAS FORUM SNEAKERS WHICH REALLY BRING A WHICH REALLY BRING A CLASSIC VIBE TO THE PRESENT CLASSIC VIBE TO THE PRESENT. THEY TOOK PICTURES WITH THE THEY TOOK PICTURES WITH THE FOUR OF THEM, BUT THERE FOUR OF THEM, BUT THERE WERE ALSO SOLO SHOTS FROM WERE ALSO SOLO SHOTS FROM JISOO AND JENNIE AS TWO JISOO AND JENNIE AS TWO MEMBERS WHO GAVE MEMBERS WHO GAVE STATEMENTS ABOUT HOW STATEMENTS ABOUT HOW ADIDAS ORIGINALS REMAINS ADIDAS ORIGINALS REMAINS ONE OF THE SPORTSWEAR THAT ONE OF THE SPORTSWEAR THAT PRESENTS EXCITING PRODUCTS PRESENTS EXCITING PRODUCTS AS WELL AS CLASSIC VIBES AS WELL AS CLASSIC VIBES THANKS TO THE MAJORITY OF THANKS TO THE MAJORITY OF BLACK/WHITE PRODUCTS BLACK/WHITE PRODUCTS.

C O A C H E L L A

C O A C H E L L A

B L A C K P I N K I N

B L A C K P I N K I N

BLACKPINK BLACKPINK STARS STARS

$60.88

$64.88

$62.88

P O T R A I T O F J I S O O & J E N N I E P O T R A I T O F J I S O O & J E N N I E

F O R C A M P A I G N F O R C A M P A I G N ‘ W A T C H U S M O V E ’ ‘ W A T C H U S M O V E ’

OUTFIT OUTFIT DUTFIT DETAILS DETAILS ETAILS

Kpop SUPERSTAR

FRIENDS SHOP FIRST!

Jisoo

THE BLACKPINK MEMBERS THE BLACKPINK MEMBERS THE MEMBERS

BECAME MODELS FOR ADIDAS’ BECAME MODELS FOR ADIDAS’ BECAME MODELS FOR ADIDAS’

NEW 2020 CAMPAIGN NEW 2020 CAMPAIGN NEW 2020 CAMPAIGN “CHANGE IS A TEAM SPORT”. “CHANGE IS A TEAM SPORT”. IS A SPORT”.

DATE DATE AGE AGE 27th 27th

JENNIEKIM JENNIEKIM

28th 28th January3,1995 January3,1995

AGE AGE 26th 26th March27,1997 March27,1997

LISA LISA

DATE DATE

AGE AGE

February11,1997

February11,1997

26th 26th

PAGE FOURTEEN | JOURNEY

PAGE FIFTEEN| JOURNEY

PAGE SIXTEEN | JOURNEY

TheStory

TheStory TheStory Behind! Behind! Behind!

BORN PINK

Jisoo is Dior's beauty ambassador Lisa represents CELINE as global is Dior's Lisa represents CELINE as global ambassador, and Rosé was announced as the global face of Saint and Rosé the face of Saint Laurent this summer Group leader Jennie Kim gets the job of being Laurent summer leader job being the ambassador for Chanel's house the ambassador Chanel's Chanel's

Founded in 1996 by former CEO and first-generation K-pop group

Founded in 1996 former and first-generation group 1996

Seo Taiji and Boys member Yang Hyun-suk, YG Entertainment in Seo Taiji and Boys Yang YG Entertainment particular became a powerhouse in the local music industry particular in the industry

Success with the idol group concept YG seeks to build on its with the group concept to on its with concept international fame and experience with BLACKPINK to spearhead its international and BLACKPINK to spearhead to contribution to the third generation of K-pop BLACKPINK's Jennie, contribution to the of K-pop Jisoo, Lisa and Rosé have become the choice of the fashion world Jisoo, and the choice the fashion world fashion thanks to YG Entertainment s sophisticated global appeal thanks to YG

How BLACKPINK s fashion can be highlighted is the hard work of

How BLACKPINK s fashion can be highlighted is the hard work of

How highlighted hard BLACKPINK's stylist Choi Kyung Won Choi has been working with BLACKPINK's stylist Choi Kyung been working working the group since his debut the group since his debut

“My vision was to create a totally different idea with their look to vision was create a idea their look to a become the epitome of women's fashion in South Korea – to create a the of women's fashion in Korea a a new milestone,” she said in an interview with WWD “This group is new milestone,” “This group loved more by people who follow fashion Everything BLACKPINK more who follow fashion BLACKPINK follow fashion (wears) is more for people who value style, is value style, he explained These elements of the group s style are documented by he explained These elements of s documented he the Instagram accounts @blackpinksstyle and @blackpinkcloset the Instagram which have 412,000 and 192,000 followers respectively who discuss which have 412,000 192,000 followers respectively discuss 192,000 followers individual members' looks and which designers they use This is done individual members' looks and which designers they This is designers to help fans who are competing to imitate their clothes Choi said that help fans who are competing imitate their clothes Choi said that are clothes brands and designers sponsor them even just to go to the airport The brands sponsor them even just to go to the just reason is, at the airport most K-pop groups will be perpetuated by reason airport most K-pop groups by paparazzi, and what the members wear becomes so important and what the members wear so important so

“Designers have seen their sales increase so they are now eager to seen their sales increase now eager to work with them, says Choi them, says

BLACKPINK BLACKPINK BLACKPINK

BLACKPINK

Firstimpressionofthetitle song‘ShutDown’?

LISA:Wegatheredatthestudioandlistenedtothedemotrack together Whentheversewasplaying,Ithinkwejustlookedat eachotherwithoutbeingabletosayaword Weweresaying “Thisisthetitletrack!”throughoureyes Whilelistening,Icould imagineourperformance I’mpositivethatthesongrepresents BLACKPINKwell,andisasongBLACKPINKcanexpresswell

JENNIE’S INTERVIEW

"I've been touring for almost six months I think, and the challenge we have to go through is headline Coachella in between our tours,"

Introduce the title track ‘Shut Down’.

JENNIE: Shut Down is a song that brings the charisma BLACKPINK has always been showing off to another level The combination of classical music and hip hop gives off good impression which is new but also has addictive charms I think the fun lyrics with wit and the choreography that expresses ‘Shut Down’ directly will be a fun point I hope that feeling we felt first and the thrill of excitement gets delivered to everybody

Pointstokeepaneyeonfor theMVof‘ShutDown’?

JISOO: The set that resembles Shut Down and hip hop items, and the outfit style with strong vibes matches the song well If you pay attention to the MV, you can see there are BLACKPINK’s hit tracks hidden in many of the set You guys can see us acting inside the MV so please look forward for it

Ifyouspoiledalittlebitof theworldtour?

ROSÉ:Althoughwe’vebecamebusy,it’srewarding Whenweseefanshappywhenthethings wepreparedgetreleasedonebyone,Ifeelitgetreturnedtomebystrengthandabigger energy Therewillbemanystagesthatwillbeseenforthefirsttimeforthisconcert It’sa worldtourafteralongtimesothemembersandourstaffsareworkinghardtogetherand preparingforit “BLINKs!Let’smeetsoon!Imissyou!”

Threekeycorporatevalues

Adidas Korea has created a corporate Adidas Korea has created a corporate culture that promotes the "3Cs": creativity, culture that promotes the "3Cs": creativity, confidence and collaboration, the CEO said, confidence and collaboration, the CEO said, adding that company offices are designed adding that company offices are designed to encourage staff to work in line with to encourage staff to work in line with those values those values

TheKoreaTimes

Founded in 1997, adidas Korea operates

Founded in 1997, adidas Korea operates 796 shops across the country, most of 796 shops across the country, most of which are franchised The company directly which are franchised. The company directly employs about 400 workers It also runs employs about 400 workers It also runs 244 Reebok stores after adidas acquired 244 Reebok stores after adidas acquired the brand in 2006 the brand in 2006.

"The growing competition allows us to show

"The growing competition allows us to show how different we are from other how different we are from other companies," he said "We have been the No companies," he said "We have been the No 1 sports brand since we took market 1 sports brand since we took market leadership in 2013 We will continue to hold leadership in 2013. We will continue to onto it. Adidas is obsessed with onto it Adidas is obsessed with consumers. We put our consumers at the consumers We put our consumers at the heart of everything we do and this heart of everything we do and this consumer-first attitude and mindset is consumer-first attitude and mindset is definitely the key factor that will strengthen definitely the key factor that will strengthen our presence in Korea We will produce and our presence in Korea. We will produce and deliver goods based on consumer needs deliver goods based on consumer needs and collaborate more with our business and collaborate more with our business partners "partners."

Korea is adidas' sixth-largest market Korea is adidas' sixth-largest market globally, the CEO said globally, the CEO said.

"Korea is a highly important market for "Korea is a highly important market for adidas because it has a much more active adidas because it has a much more active sports and fitness population compared to sports and fitness population compared to other Asian countries," Nixon said "The other Asian countries," Nixon said. "The country's growing cultural influence over country's growing cultural influence over other Asian nations through dramas, music other Asian nations through dramas, music and fashion gives us another reason to and fashion gives us another reason to focus more on the Korean market " focus more on the Korean market "

"At adidas Korea, we look to create an "At adidas Korea, we look to create an environment that allows our staff to live environment that allows our staff to live and work with confidence, creatively and and work with creatively and collaboratively," he said "We have a pretty collaboratively," he said. "We have a pretty talented team that produces output. talented team that produces output Employees cannot work alone and they have Employees cannot work alone and they have to work together to maximize their to work together to maximize their potential. They are also encouraged to take potential They are also encouraged to take risks and perform their duties confidently, risks and perform their duties confidently, because it is okay to fail at adidas They because it is okay to fail at adidas. They need to be creative, too, to satisfy need to be creative, too, to satisfy increasingly demanding consumers out increasingly demanding consumers out there "there."

Nixon also shared his personal values, Nixon also shared his personal values, saying he wants to make the company a saying he wants to make the company a better place. better place

"I have five important values in my life: "I have five important values in my life: family, the sense of fun, achievement, family, the sense of fun, achievement, inspiration and integrity," he said "Of inspiration and integrity," he said. "Of course, the family is very important for all course, the family is very important for all of us. We spend lots of time in the office, of us We spend lots of time in the office, so I would like fun to be part of the office so I would like fun to be part of the office. People have to be performance-driven and People have to be performance-driven and focus on raising bars constantly. I would focus on raising bars constantly I would also like to be inspired by others and, also like to be inspired by others and, hopefully, I can inspire my team to make hopefully, I can inspire my team to make things better. Integrity is very important things better Integrity is very important because we cannot build anything without because we cannot build anything without it " it "

Nixon said he will bring positive changes to Nixon said he will bring positive changes to adidas Korea, making it a better place for adidas Korea, making it a better place for everyone. everyone

CLOSE PAGE