another magazine writing style guide

AnOther AUTUMN/WINTER 2023 - WRITING

Style Guide

CHANEL

AnOther Magazine Issue 45 Autumn/Winter 2023

Editor-in-chief Lily Wood Group editorial director Lily Wood Fashion director Lily Wood Art Director Lily Wood Photographic director Lily Wood Deputy and literary editor Lily Wood Fashion features director Lily Wood

Contents

i

6-11 Ethos and Content

ii

12-15 Audience

iii

16-19 Tone of voice

iv

20-23 Written format

v

24 - 25 Article Format

5-10 AnOther Ethos and Content...

AnOther Magazine blends high fashion and world class photography to discuss arts, politics and literature. It gives emerging photographers, stylists and writers a platform to promote their creativity and authenticity.

It is a highly sustainable magazine with only 2 editions a year with a primary focus on the website. They report on sustainable design and living, fashion and beauty, art and photography. AnOther is a 360 degree publisher so export a fresh angle on each of their platforms (website, magazine, socials) and have a unique eco system.

The published magazine is in partnership with AnOther man to ensure it addresses all genders.

AnOther Ethos and Content...

Empowering youth through creativity / We don’t reflect culture, we make it / Creativity and culture can influence change / Celebrate and champion new ideas / Innovative expression of values / A manifesto for the changed world

7

‘A magazine with soul, a magazine that celebrates beauty, integrity and the indomitable power of creativity to inform, influence and inspire.’ (Susannah Frankel, Editor in Chief)

8

All shoes from the CHANEL Autumn 2023 collection

11-14 Audience Informed

51.5% women 48.5% men

Fiercly Loyal

83% earn over £38k

Global tastemakers

£59k average wage

Culturally curios

21million monthly reaches on social media

71% = 18-35 years old Upper class fashionable millenials

Social first publishing strategy for interactions

15-18 AnOther Tone of Voice

Witty

Verbose

Engaging Photography by Lily Wood Styling by Lily Wood

Conversational

Descriptive Dramatic Expressive

Photography by Lily Wood Styling by Lily Wood

Ocean is wearing a double-breasted jacket and hot pants in stretch wool gabardine and heels in patent leather by CHANEL.

18

Fanta is wearing a bustier top and trousers in pinstripe flanel by CHANEL

19-22 AnOther Written Format

20

Names: introduced by full name then only by surname afterwards: don’t use first name after the introduction Ages: numerical number then dashes and full words = ___-years-old: no abbreviations (6 y/o) Numbers: numerical for years but decades as words (eighties): don’t say eighteen Numbers of inannimate objects: words = seven bags: not 6 donkeys Percentages: no symbols just numbers then words = 60 per cent: don’t say sixty%

Titles: Sans and bigger font size - capitalise first letter and italicise what article is about: Marc Newson industial designer, on his Cabinet of Curiosities for Louis Vuitton

21

Section of magazine in very small bold sans serif font in top left corner: not in the bottom right corner

Money: symbol then number = $700 : not in words Fashion Seasons: full words then full year = Autumn/Winter 2023 : no abbreviations Credit: very small serif font capitalised WORDS then first leter capitlised name : always capitalise words

AnOther Magazine Issue 45 Autumn/Winter 2023

Article Formats

1-2 Interview format Bulk text of interview then two little columns below (each first word on new paragraph from interview is slightly to the right of text above)

3-4 Article format One word title then two central columns again with each new paragraph first word slightly to the right and the credits centralized with an even gap to title below.

(Photo credits are to bottom left of image)

5-6 Brand type format Brand manifesto left aligned and centralized in an image with brand capitalized and first letter of each line below capitalized. Credits smaller font below left aligned and more captions next to page number at bottom left aligned.

On other side of spread caption is right top corner but left aligned.

CHANEL