Master Book 2014 / 2015
Table of contents
Born in Les Genevez, Switzerland. History World Presence
6 11
Collection Classic 12 Aquarider 72 Dress code 90
Marketing Key reasons to buy Claude Bernard Advertising Display POS Material
112 114 118 121
Miscellaneous Most important quality aspects for Claude Bernard Mechanical Movements Quartz Movements Numbering System
124 126 126 128
Born in Les Genevez, Switzerland.
Fine Swiss watches made in Les Genevez, Switzerland. The first Swiss luxury watch brand manufacturing hand-assembled timepieces retailing from EUR 100 – 1500.
4
The original atelier. Built in mid 16th century.
5
Born in Les Genevez, Switzerland. - History
The Claude Bernard story
The place where Jurassic Watch making started In the mid-16th century, the 27-yearold Frenchman John Calvin broke with the Roman Catholic Church and fled to Geneva, Switzerland. Numerous French Huguenots followed him.
Geneva 1541.
As a result of religious policies Calvin banned all jewellery, such as beads, bracelets, gold and gemstones, because they had no place in the worship of God. Consequently, goldsmiths and jewellers were forced to turn to a new craft - watchmaking. It was the perfect thing to do for these highly skilled fabricators. Many of them moved north and master mechanic Claude Bernard was one of them. He discovered the gorgeous, almost divine, high-plateau in the midst of the
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Jura headlands, a secluded mountain-range along the French border. As a tribute to his hometown Geneva (French Genève) he called this charming hideout “Les Genevez”. The mechanics and skillful builders started to reinvent the innards of all kinds of timepieces. Most of the year Claude Bernard, like most of his companions, farmed to feed himself and his family. But during the long and harsh winter months, when the landscapes vanished under heavy snow and the brooks were covered with ice, Claude Bernard and his fellow craftsmen created watch masterpieces.
Born in Les Genevez, Switzerland. - History
The Rural Museum in Les Genevez
The original 16th century house where these skilled artisans used to gather and share their tools and ideas still exists. It has been carefully restored and today serves as a public museum. Swiss watch manufacturer Claude Bernard is honoured to be a patron of the more than 450-year-old institution, which is so closely related to their own history. Brave innovators with ground-braking ideas were the reason why “Les Genevez in the Jura” was labelled
the “birthplace of Swiss watchmaking in the northeast of Switzerland” and a pioneer of highly acclaimed Swiss quality and ingenuity. Today, the professional watchmakers working for Claude Bernard, the Swiss watch factory in “Les Genevez - Le centre du Jura”, are still filled with pride of their heritage and eager to make the best wristwatches money can buy. Every single Claude Bernard timepiece is hand-made, honouring a centuries-old tradition.
7
Born in Les Genevez, Switzerland. - History
A passion for mechanics is what makes Claude Bernard tick One of the few remaining independent Swiss watch companies, Claude Bernard has produced quartz and mechanical watches at its building in the picturesque village of Les Genevez in the Swiss Jura. The watchmakers at Claude Bernard are dedicated to producing high quality timepieces with intricate mechanical and quartz workings, superior reliability and functionality. Claude Bernard is one of the last few Swiss independent family-owned
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businesses. True to its heritage, the brand stands out its creativity, its watch-making know-how and its independence of mind. Performance and emotion: this is what Claude Bernard is willing to share with you, its worldwide clientele. The brand Claude Bernard brings together all the elements of tradition of the Swiss watchmaking industry.
Born in Les Genevez, Switzerland. - History
Hand-assembled Swiss watches at accessible prices.
Precision, quality, reliability and the technical nature of the materials are among the many standards that the Les Genevez-based company combines with aestheticism and refinement in the creation of its models. Claude Bernard timepieces are manufactured from the finest materials, to the highest standards, by the most talented watchmakers.
A Passion For Details Here at Claude Bernard we have a passion for creating beautiful, high quality watches with impeccable finish. Each and every detail of each and every timepiece, whether technical or aesthetic is equally important. Right from the conception of a new model, we take the utmost care over even the smallest details and parts that make up your watch, to guarantee your complete satisfaction, in regards to both the design as well as the comfort on your wrist.
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Born in Les Genevez, Switzerland. - World Presence
Think local‌
Les Genevez, home of Claude Bernard in its early days
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Born in Les Genevez, Switzerland. - World Presence
… act global.
ARGENTINA ARMENIA AUSTRIA AUSTRALIA BAHRAIN BELGIUM BRUNEI CAMBODIA CANADA CHILE CHINA COLOMBIA CYPRUS CZECH REPUBLIC EGYPT GEORGIA GREECE GUATEMALA INDIA INDONESIA IRAN JAPAN KAZAKHSTAN KOREA KUWAIT LAOS LITHUANIA MACAO
MALAYSIA MAROCCO MAURITIUS MEXICO MYANMAR NEPAL NIGERIA PERU POLAND QATAR ROMANIA RUSSIA SAN SALVADOR SAUDI ARABIA SINGAPORE SPAIN SWITZERLAND SYRIA Taiwan thailand THE NETHERLANDS TURKEY UAE UKRAINE USA VIETNAM YEMEN
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Classic Mechanical and quartz movements are equipping the timepieces of the Classic Collection, offering a classic, elegant and functional aspect to the watch. The collection is dedicated to all classic design lovers, elegant and fine timepieces aficionados.
12
Classic
13
Classic - Automatic Open Heart
115 g
20
New
10
85017 37RM BRIR Ø 40.5 mm
New 85017 37RM AIR Ø 40.5 mm
New
New 85017 357RM BRIR Ø 40.5 mm
85017 357RM AIR Ø 40.5 mm
New
New 85017 3M AIN Ø 40.5 mm
14
85017 3M NIN Ø 40.5 mm
Classic - Automatic Open Heart
54 g
20
10
85017 37R BRIR Ø 40.5 mm
85017 37R BRBR Ø 40.5 mm
85017 37R AIR Ø 40.5 mm
85017 37R ABR Ø 40.5 mm
New
New 85017 357R BRIR Ø 40.5 mm
85017 357R AIR Ø 40.5 mm
15
Classic - Automatic Open Heart
54 g
20
New
10
85017 3 NIN Ø 40.5 mm
85017 3 NBN Ø 40.5 mm
85017 3 BRBN Ø 40.5 mm
85017 3 AIN Ø 40.5 mm
85017 3 ABN Ø 40.5 mm
New 85017 37R APR Ø 40.5 mm
16
New 85017 3 APN Ø 40.5 mm
Automatic Open Heart
85017 37R BRBR
17
Classic - Automatic Open Heart
110 g
17
10
New 85018 37RM BRIR Ø 35 mm
New 85018 37RM AIR Ø 35 mm
New 85018 357RM BRIR Ø 35 mm
New 85018 3M NIN Ø 35 mm
18
New 85018 357RM AIR Ø 35 mm
New 85018 3M AIN Ø 35 mm
Classic - Automatic Open Heart
45 g
17
10
New 85018 37R BRIR Ø 35 mm
New 85018 37R BRBR Ø 35 mm
New 85018 357R BRIR Ø 35 mm
New 85018 37R AIR Ø 35 mm
New 85018 37R ABR Ø 35 mm
New 85018 357R AIR Ø 35 mm
19
Classic - Automatic Open Heart
45 g
17
New
10
85018 3 AIN Ø 35 mm
New 85018 3 ABN Ø 35 mm
New 85018 37R APR Ø 35 mm
20
New 85018 3 NIN Ø 35 mm
New 85018 3 NBN Ø 35 mm
New 85018 3 APN Ø 35 mm
Automatic Open Heart
85018 3 NBN
21
Birdland, “the Jazz corner of the World”, opening in 1949, is among the most historic Jazz clubs in America, continually providing their international audiences with the very finest jazz bands and musicians. Over the years virtually every major jazz musician and singer performed at Birdland- including Miles Davis, Dave Brubeck, Duke Ellington, Dizzy Gillespie, Art Blakey, Billie Holiday, Ella Fitzgerald and Charlie Parker.
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Claude Bernard “Birdland” Limited Edition
Classic - Automatic
Limited Edition of 650 pieces worldwide
63 g
New
21
10
80091 3 NIN2 Ø 42 mm
23
Classic - Automatic
120 g
21
New
10
80091 37RM BRIR Ø 42 mm
New 80091 37RM AIR Ø 42 mm
New 80091 357RM AIR Ø 42 mm
New 80091 357RM BRIR Ø 42 mm
New 80091 3M AIN Ø 42 mm
24
New 80091 3M NIN Ø 42 mm
Classic - Automatic
63 g
21
10
80091 37R BRIR Ø 42 mm
80091 37R BRBR Ø 42 mm
80091 37R AIR Ø 42 mm
80091 37R ABR Ø 42 mm
25
Classic - Automatic
63 g
21
10
80091 3 NIN Ø 42 mm
80091 3 NBN Ø 42 mm
New
New
26
80091 357R AIR Ø 42 mm
80091 357R BRIR Ø 42 mm
80091 3 ABN Ø 42 mm
80091 3 AIN Ø 42 mm
Classic - Quartz Chronograph Retrograde
115 g
20
New
10.5
01506 37RM BRIR Ø 40.5 mm
New 01506 37RM AIR Ø 40.5 mm
New
New 01506 357RM AIR Ø 40.5 mm
01506 357RM BRIR Ø 40.5 mm
New
New 01506 3M NIN Ø 40.5 mm
01506 3M AIN Ø 40.5 mm
27
Classic - Chronograph Retrograde
55 g
20
10.5
01506 37R BRIR Ø 40.5 mm
01506 37R AIR Ø 40.5 mm
New
28
New
01506 357R BRIR Ø 40.5 mm
01506 357R AIR Ø 40.5 mm
01506 3 NIN Ø 40.5 mm
01506 3 AIN Ø 40.5 mm
Chronograph Retrograde
01506 3 AIN
29
Classic - Chronograph
118 g
21
New
10.5
01002 37RM BRIR Ø 42 mm
New 01002 37RM AIR Ø 42 mm
New
30
New
01002 357RM BRIR Ø 42 mm
01002 357RM AIR Ø 42 mm
01002 3M NIN Ø 42 mm
01002 3M AIN Ø 42 mm
Classic - Chronograph
61 g
21
New
10.5
01002 37R BRIR Ø 42 mm
01002 37R AIR Ø 42 mm
01002 357R BRIR Ø 42 mm
New 01002 357R AIR Ø 42 mm
01002 3 BRIN Ø 42 mm
01002 3 NIN Ø 42 mm
01002 3 AIN Ø 42 mm
31
Classic - Big Date
114 g
20
New
8
63003 37RM GIR Ø 40.5 mm
New 63003 37RM AIR Ø 40.5 mm
New 63003 357RM GIR Ø 40.5 mm
New
32
63003 357RM AIR Ø 40.5 mm
63003 3M NIN Ø 40.5 mm
63003 3M AIN Ø 40.5 mm
63003 3M BR Ø 40.5 mm
Classic - Big Date
54 g
20
8
63003 37R BRIR Ø 40.5 mm
63003 37R AIR Ø 40.5 mm
New 63003 37R BB Ø 40.5 mm
63003 37R BR Ø 40.5 mm
New 63003 357R AIR Ø 40.5 mm
New 63003 357R GIR Ø 40.5 mm
33
Classic - Big Date
54 g
20
8
63003 3 NIN Ø 40.5 mm
63003 3 AIN Ø 40.5 mm
New 63003 3 BB Ø 40.5 mm
34
63003 3 BR Ø 40.5 mm
Big Date
63003 3 AIN
35
Classic - Big Date Small Second
109 g
20
New
8
64005 37RM GIR Ø 40.5 mm
New 64005 37RM AIR Ø 40.5 mm
New
36
New
64005 357RM GIR Ø 40.5 mm
64005 357RM AIR Ø 40.5 mm
64005 3M NIN Ø 40.5 mm
64005 3M AIN Ø 40.5 mm
Classic - Big Date Small Second
53 g
20
8
64005 37R GIR Ø 40.5 mm
64005 37R AIR Ø 40.5 mm
New
New 64005 357R GIR Ø 40.5 mm
64005 357R AIR Ø 40.5 mm
64005 3 NIN Ø 40.5 mm
64005 3 AIN Ø 40.5 mm
37
Classic - Big Date Retrograde Day
133 g
20
New
10.5
34004 37RM GIR Ø 40.5 mm
New 34004 37RM AIR Ø 40.5 mm
New
New 34004 357RM AIR Ø 40.5 mm
34004 357RM GIR Ø 40.5 mm
New 34004 3M NIN Ø 40.5 mm
38
New 34004 3M AIN Ø 40.5 mm
Classic - Big Date Retrograde Day
75 g
20
10.5
34004 37R GIR Ø 40.5 mm
34004 37R BRIR Ø 40.5 mm
34004 37R AIR Ø 40.5 mm
New
New
34004 357R GIR Ø 40.5 mm
34004 357R AIR Ø 40.5 mm
34004 3 NIN Ø 40.5 mm
34004 3 AIN Ø 40.5 mm
39
Classic - Automatic Day Date
125 g
22
New
10.7
83014 357RM AIR Ø 42 mm
New 83014 357RM AB Ø 42 mm
New 83014 357RM AR Ø 42 mm
New 83014 3M NIN Ø 42 mm
New 83014 3M AIN Ø 42 mm
New 83014 3M AB Ø 42 mm
40
New 83014 3M AR Ø 42 mm
Classic - Automatic Day Date
78 g
22
New
10.7
83014 357R AIR Ø 42 mm
New 83014 357R AB Ø 42 mm
New 83014 357R AR Ø 42 mm
New
New 83014 3 AIN Ø 42 mm
83014 3 NIN Ø 42 mm
New 83014 3 AB Ø 42 mm
New 83014 3 AR Ø 42 mm
41
Classic - Chronograph
70 g
22
New
10.5
10217 357R AIR Ø 42 mm
New 10217 357R AB Ø 42 mm
New 10217 357R AR Ø 42 mm
New
New 10217 3 AIN Ø 42 mm
10217 3 NIN Ø 42 mm
New 10217 3 AB Ø 42 mm
42
New 10217 3 AR Ø 42 mm
Classic - Chronograph
115 g
22
New
10.5
10217 357RM AIR Ø 42 mm
New 10217 357RM AB Ø 42 mm
New 10217 357RM AR Ø 42 mm
New
New 10217 3M AIN Ø 42 mm
10217 3M NIN Ø 42 mm
New 10217 3M AB Ø 42 mm
New 10217 3M AR Ø 42 mm
43
Classic - Automatic Date
158 g
22
New
10.8
80093 357J AID2 Ø 42 mm
New 80093 3 NIN2 Ø 42 mm
New 80093 3 AIN2 Ø 42 mm
77 g
22
New
10.5
80092 357J AID2 Ø 42 mm
44
New 80092 3 NIN2 Ø 42 mm
New 80092 3 AIN2 Ø 42 mm
45
Swiss Jura Landscape – Home of Claude Bernard
46
Classic - Chronograph
153 g
22
New
10.3
10104 357J AID2 Ø 42 mm
New 10104 3 NIN2 Ø 42 mm
New 10104 3 AIN2 Ø 42 mm
73 g
22
New
10.3
10103 357J AID2 Ø 42 mm
New 10103 3 NIN2 Ø 42 mm
New 10103 3 AIN2 Ø 42 mm
47
Classic - Date Small Second
143 g
22
New
8
65002 357J AID2 Ø 42 mm
New 65002 3 NIN2 Ø 42 mm
New 65002 3 AIN2 Ø 42 mm
61 g
22
New
8
65001 357J AID2 Ø 42 mm
48
New 65001 3 NIN2 Ø 42 mm
New 65001 3 AIN2 Ø 42 mm
Automatic Date
80085 3 AR
49
Classic - Automatic Date
138 g
20
10
80085 357J DI Ø 39 mm
80085 357J AR Ø 39 mm
80085 357J AID Ø 39 mm
80085 3 AR Ø 39 mm
80085 3 AIN Ø 39 mm
80085 3 NIN Ø 39 mm
50
Classic - Automatic Date
60 g
20
10
80084 37J DI Ø 39 mm
80084 37J AR Ø 39 mm
80084 37J AID Ø 39 mm
80084 3 AR Ø 39 mm
80084 3 AIN Ø 39 mm
80084 3 NIN Ø 39 mm
51
Classic - Big Date Small Second
122 g
20
7.8
64011 357J AID Ø 39 mm
52
64011 357J AR Ø 39 mm
64011 3 NIN Ø 39 mm
64011 3 AR Ø 39 mm
64011 3 AIN Ø 39 mm
Classic - Big Date Small Second
47 g
20
7.6
64010 37J DI Ø 39 mm
64010 37J AID Ø 39 mm
64010 37J AR Ø 39 mm
64010 3 AIN Ø 39 mm
64010 3 AR Ø 39 mm
64010 3 NIN Ø 39 mm
53
Classic - Date
33 g
18
7
70149 37J DI Ø 35 mm
70149 37J AID Ø 35 mm
70149 37J BB Ø 35 mm
70149 37J BR Ø 35 mm
31211 37J DI Ø 28 mm
31211 37J AID Ø 28 mm
31211 37J BB Ø 28 mm
31211 37J BR Ø 28 mm
22 g
14
6.5
54
Classic - Date
33 g
18
7
70149 3 NIN Ø 35 mm
70149 3 AIN Ø 35 mm
70149 3 BB Ø 35 mm
70149 3 BR Ø 35 mm
31211 3 NIN Ø 28 mm
31211 3 AIN Ø 28 mm
31211 3 BB Ø 28 mm
31211 3 BR Ø 28 mm
22 g
14
6.5
55
Classic - Date Automatic
58 g
20
10
80095 37J AID Ø 39 mm
80095 37J BR Ø 39 mm
80095 37J DI Ø 39 mm
80095 3 NIN Ø 39 mm
80095 3 AIN Ø 39 mm
80095 3 BR Ø 39 mm
56
Classic - Two Hands
39 g
20
7
20078 3 NIN Ø 39 mm
20078 3 AIN Ø 39 mm
20078 3 BR Ø 39 mm
20060 3 NIN Ø 33 mm
20060 3 AIN Ø 33 mm
20060 3 BR Ø 33 mm
28 g
17
6
57
Classic - Slim Line
39 g
20
7
20078 37J BB Ø 39 mm
20078 3 BB Ø 39 mm
20060 37J BB Ø 33 mm
20060 3 BB Ø 33 mm
28 g
17
6
58
Classic - Slim Line
39 g
20
7
20078 37J DI Ø 39 mm
20078 37J AID Ø 39 mm
20078 37J BR Ø 39 mm
20060 37J DI Ø 33 mm
20060 37J AID Ø 33 mm
20060 37J BR Ø 33 mm
28 g
17
6
59
60
Classic - Slim Line
44 g
20
7.5
65003 37J DI Ø 39 mm
65003 37J AID Ø 39 mm
65003 37J BR Ø 39 mm
65003 3 NIN Ø 39 mm
65003 3 AIN Ø 39 mm
65003 3 BR Ø 39 mm
61
Classic - Slim Line
80 g
18
6
20061 37JM DI Ø 36 mm
20061 37JM AID Ø 36 mm
20061 37JM BB Ø 36 mm
20061 37JM BR Ø 36 mm
55 g
13
6
20059 37JM DI Ø 27 mm
62
20059 37JM AID Ø 27 mm
20059 37JM BB Ø 27 mm
20059 37JM BR Ø 27 mm
Classic - Slim Line
80 g
18
New
6.3
20061 357JM AID Ø 36 mm
New 20061 357JM BB Ø 36 mm
New 20061 357JM BR Ø 36 mm
55 g
13
New
6
20059 357JM AID Ø 27 mm
New 20059 357JM BB Ø 27 mm
New 20059 357JM BR Ø 27 mm
63
Classic - Slim Line
80 g
18
6
20061 3M NIN Ø 36 mm
20061 3M AIN Ø 36 mm
20061 3M BR Ø 36 mm
20059 3M NIN Ø 27 mm
20059 3M AIN Ø 27 mm
20059 3M BR Ø 27 mm
55 g
13
6
64
Classic - Slim Line
30 g
18
6
20061 37J DI Ø 36 mm
20061 37J AID Ø 36 mm
20061 37J BR Ø 36 mm
20059 37J DI Ø 27 mm
20059 37J AID Ø 27 mm
20059 37J BR Ø 27 mm
19 g
13
6
65
Classic - Slim Line
30 g
18
6
20061 3 NIN Ø 36 mm
20061 3 AIN Ø 36 mm
20061 3 BR Ø 36 mm
20059 3 NIN Ø 27 mm
20059 3 AIN Ø 27 mm
20059 3 BR Ø 27 mm
19 g
13
6
66
Classic - Slim Line
30 g
18
6
20061 37J BB Ø 36 mm
20061 3 BB Ø 36 mm
20059 37J BB Ø 27 mm
20059 3 BB Ø 27 mm
19 g
13
6
67
Classic - Date Small Second
112 g
22
6.8
70163 357J AID Ø 39.5 mm
70163 357J BR Ø 39.5 mm
23092 357J AID2 Ø 32.5 mm
23092 357J BR Ø 32.5 mm
89 g
18
6.7
68
Classic - Date Small Second
112 g
22
6.8
70163 3 NIN Ø 39.5 mm
70163 3 AIN Ø 39.5 mm
70163 3 BR Ø 39.5 mm
23092 3 NIN2 Ø 32.5 mm
23092 3 AIN2 Ø 32.5 mm
23092 3 BR Ø 32.5 mm
89 g
18
6.7
69
Classic - Tonneau
42 g
19
7.5
79009 3 AR 35 x 38 mm
79009 37J AR 35 x 38 mm
39008 3 AR 25.5 x 30 mm
39008 37J AR 25.5 x 30 mm
29 g
15
7
70
71
Sporting Soul The Aquarider Collection is designed for all sport lovers, for those who climbing rocks, swimming in rough waters or simply enjoying outdoor activities is not just a challenge but a simple way of life. The Aquarider Collection features solid and reliable movements and offers functionality and perfect readability.
72
Sporting Soul Aquarider Edition
73
Sporting Soul - Aquarider Special Edition
170 g
22
12
10202 37N JN Ø 44 mm
10202 37N ON Ø 44 mm
10202 37N BUN Ø 44 mm
74
10202 37N RON Ø 44 mm
Sporting Soul - Aquarider Special Edition
170 g
22
12
10202 37N NJ Ø 44 mm
10202 37N NO Ø 44 mm
10202 37N NRO Ø 44 mm
10202 37N NBU Ø 44 mm
75
Sporting Soul - Aquarider Special Edition
170 g
22
New
12
10202 3 NJ Ø 44 mm
New 10202 3 NO Ø 44 mm
10202 3 NRO Ø 44 mm
New 10202 3 NBU Ø 44 mm
76
New
Aquarider
10202 3 BUIN
77
Sporting Soul - Aquarider
170 g
22
12
10202 3 NIN Ø 44 mm
10202 3 BUIN Ø 44 mm
10202 3 AIN Ø 44 mm
10206 3 NIN Ø 41 mm
10206 3 BUIN Ø 41 mm
10206 3 AIN Ø 41 mm
10210 3 NIN Ø 36 mm
10210 3 BUIN Ø 36 mm
10210 3 AIN Ø 36 mm
170 g
20
12
170 g
18
12
78
Sporting Soul - Aquarider
150 g
20
New
12
10205 3M NO Ø 41 mm
New 10205 3M NV Ø 41 mm
New 10205 3M BURO Ø 41 mm
122 g
18
New
12
10209 3M NO Ø 36 mm
New 10209 3M NV Ø 36 mm
New 10209 3M BURO Ø 36 mm
79
Sporting Soul - Aquarider
170 g
22
12
10201 3 NIN Ø 44 mm
10201 3 BUIN Ø 44 mm
10201 3 AIN Ø 44 mm
10205 3 NIN Ø 41 mm
10205 3 BUIN Ø 41 mm
10205 3 AIN Ø 41 mm
10209 3 NIN Ø 36 mm
10209 3 BUIN Ø 36 mm
10209 3 AIN Ø 36 mm
150 g
20
12
122 g
18
11.5
80
Sporting Soul - Aquarider
150 g
20
12
10205 37JN NID Ø 41 mm
10205 37N NIN Ø 41 mm
10209 37JN NID Ø 36 mm
10209 37N NIN Ø 36 mm
122 g
18
11.5
81
Sporting Soul - Aquarider
170 g
22
12
10201 37JB BID Ø 44 mm
10201 3B BIN Ø 44 mm
10205 37JB BID Ø 41 mm
10205 3B BIN Ø 41 mm
150 g
20
12
122 g
18
11.5
10209 3B BIN Ø 36 mm
82
Sporting Soul - Aquarider
170 g
22
11.5
10204 3 NIN Ø 44 mm
10204 3B BUIN Ø 44 mm
10204 3 AIN Ø 44 mm
10208 3 NIN Ø 41 mm
10208 3B BUIN Ø 41 mm
10208 3 AIN Ø 41 mm
10212 3 NIN Ø 36 mm
10212 3B BUIN Ø 36 mm
10212 3 AIN Ø 36 mm
151 g
20
11.4
120 g
18
11
83
Sporting Soul - Aquarider
170 g
22
12
10204 3CA NIN Ø 44 mm
10203 3B BUIN Ø 44 mm
10204 3CA AIN Ø 44 mm
10207 3 NIN Ø 41 mm
10207 3B BUIN Ø 41 mm
10207 3 AIN Ø 41 mm
10211 3 NIN Ø 36 mm
10211 3B BUIN Ø 36 mm
10211 3 AIN Ø 36 mm
150 g
20
12
122 g
18
12
84
Sporting Soul - Aquarider
154 g
22
12
70165 3 NIN Ø 44 mm
70165 3B BUIN Ø 44 mm
70165 3 AIN Ø 44 mm
70167 3 NIN Ø 41 mm
70167 3B BUIN Ø 41 mm
70167 3 AIN Ø 41 mm
70169 3 NIN Ø 36 mm
70169 3B BUIN Ø 36 mm
70169 3 AIN Ø 36 mm
139 g
20
12
113 g
18
12
85
Sporting Soul - Aquarider
88 g
22
10
70164 3 NIN Ø 44 mm
70164 3B BUIN Ø 44 mm
70164 3 AIN Ø 44 mm
70166 3 NIN Ø 41 mm
70166 3B BUIN Ø 41 mm
70166 3 AIN Ø 41 mm
70168 3 NIN Ø 36 mm
70168 3B BUIN Ø 36 mm
70168 3 AIN Ø 36 mm
82 g
20
10
67 g
18
10
86
Sporting Soul - Aquarider
150 g
20
New
12
New 10207 3BM BUJ Ø 41 mm
10207 3M NO Ø 41 mm
122 g
18
New
12
10211 3M NO Ø 36 mm
New 10211 3BM BUJ Ø 36 mm
87
Sporting Soul - Aquarider
140 g
20
New
12
70166 3M NO Ø 41 mm
New 70166 3BM BUJ Ø 41 mm
115 g
18
New
12
70168 3M NO Ø 36 mm
88
New 70168 3MB BUJ Ø 36 mm
Les Genevez, home of Claude Bernard, Winter 2013
89
Dress Code Set The Mood Feminine and fashion look is the essential asset of the Dress Code collection which is designed for ladies who handle the art of seduction with a natural instinct. Timepieces are modern, designed taste and glamour at affordable prices.
90
Dress Code The Art of Seduction
91
Lady Chronograph
10216 37R APR1
92
Dress Code - Lady Chronograph
65 g
17
9.5
New 10216 37R BRPR2 Ø 35 mm
New 10216 37R APR2 Ø 35 mm
New 10216 3 VIOP2 Ø 35 mm
New 10216 3 NPN1 Ø 35 mm
New 10216 3 NPN2 Ø 35 mm
New 10216 37R BRPR1 Ø 35 mm
New 10216 3 APN1 Ø 35 mm
New 10216 3 APN2 Ø 35 mm
New 10216 37R APR1 Ø 35 mm
New 10216 3 VIOP1 Ø 35 mm
93
Dress Code - Lady Chronograph
45 g
17
9.5
New 10215 37R BRPR2 Ø 35 mm
New 10215 37R APR2 Ø 35 mm
New 10215 3 VIOP2 Ø 35 mm
New 10215 3 NPN1 Ø 35 mm
94
New 10215 3 NPN2 Ø 35 mm
New 10215 37R BRPR1 Ø 35 mm
New 10215 3 APN1 Ø 35 mm
New 10215 3 APN2 Ø 35 mm
New 10215 37R APR1 Ø 35 mm
New 10215 3 VIOP1 Ø 35 mm
Lady Chronograph
10215 3 NPN2
95
Dress Code - Quartz
44 g
14
7
New 20500 37R BRPR2 Ø 28 mm
New 20500 37R APR2 Ø 28 mm
New 20500 3 VIOP2 Ø 28 mm
New 20500 3 NPN1 Ø 28 mm
96
New 20500 3 NPN2 Ø 28 mm
New 20500 37R BRPR1 Ø 28 mm
New 20500 3 VIOP1 Ø 28 mm
New 20500 3 APN2 Ø 28 mm
New 20500 37R APR1 Ø 28 mm
New 20500 3 APN1 Ø 28 mm
Dress Code - Quartz
25 g
14
7
New 20501 37R BRPR2 Ø 28 mm
New 20501 37R APR2 Ø 28 mm
New 20501 3 VIOP2 Ø 28 mm
New 20501 3 NPN1 Ø 28 mm
New 20501 3 NPN2 Ø 28 mm
New 20501 37R BRPR1 Ø 28 mm
New 20501 3 APN2 Ø 28 mm
New 20501 37R APR1 Ø 28 mm
New 20501 3 APN1 Ø 28 mm
97
Dress Code - Quartz
43 g
14
7
New 20503 37R BRPR2 21 x 30 mm
New 20503 37R APR2 21 x 30 mm
New 20503 3 VIOP2 21 x 30 mm
New 20503 3 NPN1 21 x 30 mm
98
New 20503 3 NPN2 21 x 30 mm
New 20503 37R BRPR1 21 x 30 mm
New 20503 3 APN1 21 x 30 mm
New 20503 3 APN2 21 x 30 mm
New 20503 37R APR1 21 x 30 mm
New 20503 3 VIOP1 21 x 30 mm
Dress Code - Quartz
25 g
14
7
New 20502 37R BRPR2 21 x 30 mm
New 20502 37R APR2 21 x 30 mm
New 20502 3 VIOP2 21 x 30 mm
New 20502 3 NPN1 21 x 30 mm
New 20502 3 NPN2 21 x 30 mm
New 20502 37R BRPR1 21 x 30 mm
New 20502 3 APN2 21 x 30 mm
New 20502 37R APR1 21 x 30 mm
New 20502 3 APN1 21 x 30 mm
99
Dress Code - Quartz
84 g
16
7.2
New 20082 37J NP Ø 32.5 mm
New 20082 37J NAP Ø 32.5 mm
New 20082 357R NAP Ø 32.5 mm
New 20082 3 NP Ø 32.5 mm
100
New 20082 3 NAP Ø 32.5 mm
Dress Code - Quartz
85 g
16
9
New 20083 37J NP 21.50 x 33 mm
New 20083 37J NAP 21.50 x 33 mm
New 20083 357R NAP 21.50 x 33 mm
New 20083 3 NP 21.50 x 33 mm
New 20083 3 NAP 21.50 x 33 mm
101
Dress Code - Quartz
65 g
16
New
8
20203 NA N Ø 31.5 mm
New 20203 BR B Ø 31.5 mm
New 20203 BA B Ø 31.5 mm
75 g
23
New
11
40001 37RN NIR Ø 39 mm
New 40001 3RB BIR Ø 39 mm
40001 3N NIN Ø 39 mm
New 40001 3B BIN Ø 39 mm
102
New
103
Dress Code - Quartz
96 g
16
6.5
20080 357J NAID Ø 35 mm
20080 3P NAP Ø 35 mm
16062 357J NAID Ø 27 mm
16062 3P NP Ø 27 mm
16062 3P NAP Ø 27 mm
16062 3 NIN Ø 27 mm
16062 3 NAIN Ø 27 mm
64 g
12
6.5
104
Dress Code - Quartz
84 g
16
6.7
20079 357J NAID 24 x 31 mm
20079 3 NIN 24 x 31 mm
20079 3 NAIN 24 x 31 mm
16061 357J NAID 19 x 30 mm
16061 3P NP 19 x 30 mm
16061 3 NIN 19 x 30 mm
68 g
12
7
16061 3 NAIN 19 x 30 mm
105
Dress Code - Quartz
41 g
18
7.5
20064 37R N Ø 35 mm
20064 37R A Ø 35 mm
21216 3P N Ø 33 mm
21216 3P A Ø 33 mm
32 g
18
8.6
106
Dress Code - Quartz
41 g
24
7.3
20063 37R N 40 x 40 mm
20063 3 N 40 x 40 mm
20063 37R A 40 x 40 mm
20063 3 A 40 x 40 mm
41 g
20
7.3
20062 37R N 33 x 33 mm
20062 3 N 33 x 33 mm
20062 37R A 33 x 33 mm
20062 3 A 33 x 33 mm
107
Dress Code - Cameleo
63 g
20
7.2
70173 3 NIN Ø 40 mm
108
70173 3 AIN Ø 40 mm
Dress Code - Cameleo
63 g
20
7.2
70173 37N NN Ø 40 mm
70173 37N NCU Ø 40 mm
70173 37N NRO Ø 40 mm
70173 37N AG Ø 40 mm
109
BORN IN LES GENEVEZ, SWITZERLAND* * Residence of Claude Bernard. The historic home of clock and watchmaking for 450 years.
110
Marketing
111
Marketing - Key reasons to buy Claude Bernard
Key reasons to buy Claude Bernard
112
1. Swiss Made
2. Highly competitive prices
For a “Swiss-made” watch, at least 50% of its value has to be added within Switzerland. We go further than that. All our watches are produced at the world famous “Watch Valley” in the Jura Mountains, where our predecessors started to produce clocks over 400 years ago. All of our timepieces include a Swiss movement and are assembled and controlled by highly qualified craftsmen as well as stateof-art equipment. We take the “Swiss Made” label very serious. Moreover Claude Bernard offers outstanding value for money.
Claude Bernard is one of the very few Swiss watch brands able to offer authentic Swiss Made timepieces at attractive prices. Our motto is «Take a little less and you receive more.» We make low prices for many and not high prices for a few.
Marketing - Key reasons to buy Claude Bernard
3. Quality and Innovation
4. Design by Claude Bernard
Claude Bernard watches are handassembled by qualified Swiss watchmakers. Each Claude Bernard watch is checked and controlled over a long period of time - by both human beings as well as special equipment to ensure optimal quality. Making no compromises in terms of quality is a strict priority for Claude Bernard. The best quality standards are respected.
We pay particular attention to the design at Claude Bernard. We like our watches to be mainly classical and traditional whilst remaining timeless. Every timepiece is created with a genuine passion for details. You will discover delicate guillochĂŠ decoration and refined printings on our dials, while our cases are entirely hand-polished for a luxurious, smooth feel and a remarkable shine.
Unless otherwise specified, all Claude Bernard respect the following standards: - Swiss Made movement - Hand-assembled in Switzerland - 316L stainless steel cases and bracelets - Minimum water-resistance of 30 meters
113
Marketing - Advertising
Advertising All visuals can be adapted for media advertising for magazines, indoor store decoration with posters, banners or window stickers, billboard campaigns, etc.
The use of the corporate advertising artwork gives the Claude Bernard campaign a perfect graphic design and increase the visual impact.
For specific project, please contact Claude Bernard for additional information.
Z
Z
All Claude Bernard visuals are available and native files can be obtained upon request. Corporate guidelines are also available and allow you to easily adapt the artwork to your specific requirements.
Z
Titel: Helvetica Neue 45, 22
Z
Born in Les Genevez, switzerLand*
Z
1/2 Y
Y Y
Diameter= ~200% Y Y Y
Y
Y
Y
Y
Texte: Helvetica Neue 45, 13 linespacing: 18. Color: 30% black
* Residence of Claude Bernard.
The historic home of clock and watchmaking for 450 years. www.claudebernard.ch
Texte: Helvetica Neue 45, 11
Suggested Retail Price CHF XXX
Y = 25 mm
Z
X = 60 mm
Y
Logo 30% black
1/4 Y
www.claudebernard.ch
www.adress: Helvetica Neue 45, 13
Z
Y = 60 mm
1/4 Y
1/1 page
1/4 Y
Z
1/2 Y
Logo 30% black
image gradient
Y
1/2 Y
105 mm (1/4 page)
Texte: Helvetica Neue 45, 13 linespacing: 18. Color: 30% black
* Residence of Claude Bernard.
Texte: Helvetica Neue 45, 11
Suggested Retail Price CHF XXX
1/2 Y
Born in Les Genevez, switzerLand*
1/2 Y
Title: Helvetica Neue 45, 22
Y
Y
The historic home of clock and watchmaking for 450 years.
105 mm (1/4 page) Y = 60 mm
Z
210 mm (1/4 page)
1/4 Y
Logo 30% black
2/1 page
114
85017 3 AIN
85017 3 AIN
Marketing - Advertising
BORN IN LES GENEVEZ, SWITZERLAND*
BORN IN LES GENEVEZ, SWITZERLAND*
* Residence of Claude Bernard.
* Residence of Claude Bernard.
The historic home of clock and watchmaking for 450 years.
www.claudebernard.ch
www.claudebernard.ch
www.claudebernard.ch
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
10.12.13 14:51
85017 37R BRIR
BORN IN LES GENEVEZ, SWITZERLAND*
CB_A4_85017_3_NBN.indd 1
10.12.13 14:46
85017 3 NBN
CB_A4_85018_37R_ABR_WHITE.indd 1
85018 37R ABR 10.12.13 17:10
BORN IN LES GENEVEZ, SWITZERLAND*
BORN IN LES GENEVEZ, SWITZERLAND*
* Residence of Claude Bernard.
* Residence of Claude Bernard.
* Residence of Claude Bernard.
The historic home of clock and watchmaking for 450 years.
The historic home of clock and watchmaking for 450 years.
CB_A4_85018_3_NBN_WHITE.indd 1
* Residence of Claude Bernard.
The historic home of clock and watchmaking for 450 years.
The historic home of clock and watchmaking for 450 years.
CB_A4_85017_37R_BRBR.indd 1
BORN IN LES GENEVEZ, SWITZERLAND*
The historic home of clock and watchmaking for 450 years.
www.claudebernard.ch
www.claudebernard.ch
www.claudebernard.ch
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
85018 3 NBN
CB_A4_80091_37R_BRIR.indd 1
10.12.13 17:24
10.12.13 14:17
80091 37R BRIR
CB_A4_80091_3_AIN_guidelines.indd 1
10.12.13 14:14
80091 3 AIN
BORN IN LES GENEVEZ, SWITZERLAND*
BORN IN LES GENEVEZ, SWITZERLAND*
BORN IN LES GENEVEZ, SWITZERLAND*
* Residence of Claude Bernard.
* Residence of Claude Bernard.
* Residence of Claude Bernard.
The historic home of clock and watchmaking for 450 years.
The historic home of clock and watchmaking for 450 years.
CB_A4_80084_3_AR.indd 1
The historic home of clock and watchmaking for 450 years.
www.claudebernard.ch
www.claudebernard.ch
www.claudebernard.ch
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
10.12.13 14:06
80084 3 AR
CB_A4_80085_3_AR.indd 1
10.12.13 14:09
80085 3 AR
CB_A4_63003_3_AIN.indd 1
10.12.13 14:02
63003 3 AIN
115
Marketing - Advertising
BORN IN LES GENEVEZ, SWITZERLAND*
BORN IN LES GENEVEZ, SWITZERLAND*
BORN IN LES GENEVEZ, SWITZERLAND*
* Residence of Claude Bernard.
* Residence of Claude Bernard.
* Residence of Claude Bernard.
The historic home of clock and watchmaking for 450 years.
The historic home of clock and watchmaking for 450 years.
The historic home of clock and watchmaking for 450 years.
www.claudebernard.ch
www.claudebernard.ch
www.claudebernard.ch
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
CB_A4_34004_37R_BRIR.indd 1
10.12.13 13:56
CB_A4_01506_3_AIN.indd 1
34004 37R BRIR
10.12.13 15:02
CB_A4_10202_3_BUIN_Aquarider.indd 1
01506 3 AIN
10.12.13 13:44
10202 3 BUIN
BORN IN LES GENEVEZ, SWITZERLAND*
BORN IN LES GENEVEZ, SWITZERLAND*
BORN IN LES GENEVEZ, SWITZERLAND*
* Residence of Claude Bernard.
* Residence of Claude Bernard.
* Residence of Claude Bernard.
The historic home of clock and watchmaking for 450 years.
CB_10216_TEMP_A4.indd 1
116
The historic home of clock and watchmaking for 450 years.
The historic home of clock and watchmaking for 450 years.
www.claudebernard.ch
www.claudebernard.ch
www.claudebernard.ch
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
Suggested Retail Price CHF XXX
10216 37R APR1 03.12.13 12:46
CB_10215_TEMP_A4.indd 1
10215 3 NPN2 03.12.13 12:47
CB_20501_TEMP_A4.indd 1
03.12.13 12:44
20501 37R APR2
Marketing - Display
220 cm
25 cm 150 cm
Illuminated Backwall 6022 L150 x H220 x D25 cm
102 cm
55.1 cm 110 cm
Counter 6021 L110 x H102 x D55,1 cm
117
Marketing - POS Material
55 cm
33.5 cm 90 cm
Display Large 6004 L90 x H55 x D33.5 cm Includes: 45 C-rings, 4 sets of watchstand, 4 toboggans, 1 set of name plates of 5 pieces
45 cm
33.5 cm 78 cm
Display Medium 6005 L78 x H45 x D33.5 cm Includes: 26 C-rings, 4 sets of watchstand, 4 toboggans, 1 set of name plates of 5 pieces
118
Marketing - POS Material
17 cm
31.5 cm 78 cm
Display Incase 6006 L78 x H17 x D31.5 cm Includes: 26 C-rings, 2 sets of watchstand, 4 toboggans, 1 set of name plates of 5 pieces
23 cm
21.5 cm 25 cm
Display Small 6011 L25 x H23 x D21.5 cm Includes: 9 C-rings, 1 set of watchstand, 2 toboggans, 1 set of name plates of 5 pieces
119
Marketing - POS Material
45 cm
20 cm 78 cm
23 cm
Backwall: Front Picture: Lady Timepiece
20 cm 78 cm
Display „White Medium“ ref. 6024 The display package includes 2 different backwalls: Size backwall medium: – Backwall medium has 2 visuals: front > lady watch, back > gent watch – Size backwall medium: l: 38 x h: 45 x d: 2 cm Size backwall small: – Size backwall small: l: 31 x h: 23, angle of 75° – Size base: l: 78 x h: 6.5 x d: 2 cm Size base: – l: 78 x h: 6.5 x d 20 cm Includes 26 c-rings, 4 sets of watchstands, 4 toboggans, 1 set of name plates of 5 pieces
120
Back Picture: Gent Timepiece
Marketing - POS Material
Presentation Tray ref. 6010
Selvyt ref. 6015
(L 420 mm H 320 mm)
(Elegant presentation for leather strap watches)
Toboggan ref. 6009
Product Plate (suitable for various text). ref. 6020 Shippind without text, to be produced locally.
Claude Bernard Watch Box
Watch Stands ref. 6008 (4 stands, all different sizes)
Shopping Bag ref. 6002
Double Watch Box ref. 6019
Gloves ref. 6014
Product Plates ref. 6007 (4 product names and 1 New)
121
122
Miscellaneous
123
13
Miscellaneous - Quality
14
15
16
m
16
m
16
m
16
m
16
Most important quality aspects for Claude Bernard 16
m
16
m
16
m
16
m
16
m
16
17
17
18
18
19
316L Stainless Steel
Open Heart 20
The 316L stainless steel alloy used in Claude Bernard cases and bracelets has strong anti-magnetic properties and is optimized for toughness and corrosion resistance. It is also a good choice for consumers allergic to nickels.
The Open Heart watches allow to view the beating 20 heart of the watch through an opening on the dial and 21on the caseback and the mechanical movement can be admired. 22
PVD 23
Automatic Movement
An automatic movement undergoes several stresses in its life. To ensure it will remain functional and precise as long as possible, Claude Bernard simulates watch wearing in its own quality office for every single manual and self-winding mechanism.
Claude Bernard uses PVD coating which is a 24 high-performance pollution-free and non-allergenic technology also used in the aeronautic industry, is 25 widely used in watchmaking. The process involves 26 putting a fine titanium coating on stainless steel by 27 condensing a metal vapor in a partial vacuum.
Luminescence
Quartz
This technology, branded under the name Super-Luminova, offers brightness in low-light conditions, thanks to a non-radioactive and non-toxic material like the tritium previously employed in the industry. Claude Bernard uses Super-Luminova for its highly functional attributes. It is applied on watch parts such as hands, numerals, bezel indices, etc.
Mineral Crystal
Hardened mineral crystals are hardened to 450 vickers. Claude Bernard exceeds the industry standards by manufacturing crystals to 900 vickers.
124
28
CRYSTAL
29 Quartz movements provide time measurement accurate to within a few seconds per year. Most of 30 Claude Bernard watches are equipped with quartz 31 movements.
Rubber 32
33 Claude Bernard uses genuine high-grade rubber for its straps (a natural material and extremely com34 fortable). The rubber is silky finished and easy to maintain with the proper cleaning.
Miscellaneous - Quality
01
02
03
04
Sapphire Crystal 05
Claude Bernard timepieces are fitted with a 06 scratch-resistant crystal that has been cut from a polished07 slice of solid sapphire. Each has a triple-coated08 anti-reflective treatment on the internal side for better legibility. 09
Swarowski Stones 10
Claude Bernard stones are carefully selected and 11 matched not just according to carat value but also to cut, color and clarity. 12 13
Water-Resistance
Claude Bernard tests its watches to ensure that they comply with the specified figure for water-resistance. All Claude Bernard watches are water-resistant to at least 3 bar or 30 meters. The actual figure on individual models is shown on the case back and/ or on the dial. Over time, everyday wear and, in particular, the ageing of seals adversely affect the waterresistance of a watch. Claude Bernard therefore recommends having the water-resistance of your watch tested once a year by a qualified watchmaker. Crowns and pushers must not be operated under water.
14
15
16
m
16 METERS
m
16
m
16
m
16
30
16
50
m
m
m
m
m
All Claude Bernard timepieces are water-resistant from 30 to 220 meters Check the details on the back of your Claude Bernard timepieces and read the following instructions carefully
FEET
ATM
100
3
Will withstand rain or splashes of water and accidental immersion, but should not be worn while showering, swimming or diving.
165
5
Suitable for showering or swimming in shallow water.
330
10
Suitable for swimming or snorkeling.
650
20
Suitable for swimming or snorkeling.
720
22
Suitable for swimming or snorkeling.
16
16
100 16
16
200 16 17 17 220 18
18
19
20
125
Miscellaneous - Mechanical Movements
Caliber / Manufacturer
80A - ETA 2824 / SW 200
83 - ETA 2834
85 - ETA 2824 / SW 200
Functions
Display of hours, minutes, seconds and date
Display of hours, minutes, seconds, day and date
Display of hours, minutes, seconds and date
Frequency
28’800 A/h
28’800 A/h
28’800 A/h
Power reserve
38 h
42 h
38 h
Diameter
25.60 mm (11 ½’’’)
29.00 mm (13’’’)
25.60 mm (11 ½’’’)
Movement height
4.60 mm
5.05 mm
4.60 mm
Number of jewels
25 jewels
25 jewels
25 jewels
Shock resistance
Novodiac or Etachocs
Incabloc or Etachocs
Novodiac or Etachocs
Max. variation all positions
30s/ds
30s/ds
30s/ds
015 - ETA G15.261
10 - RONDA 5040.B
Movement
Miscellaneous - Quartz Movements
Caliber / Manufacturer
010 - ETA G10.211
16 - RONDA 1032
Movement
4
31 0
60 50
5
4
2
20 30
3
10
1
0
0
9
60 50
10
8
7
3
40
20
30
Functions
Display of hours, minutes, seconds, date, Chronograph and split time
Display of hours, minutes, seconds, date and Chronograph retrograde
Display of hours, minutes, seconds and big date Chronograph, split time
Display of hours and minutes
Diameter
31.7 mm (13 ¼’’’)
23.30 mm (10 ½’’’)
28 mm (12 ½’’’)
9 x 13.20 mm (3 ¾ x 6’’’)
Movement height
5.20 mm
5.25 mm
4.40 mm
1.95 mm
Battery
N° 394
N° 394
N° 395
N° 317
Caliber / Manufacturer
20 - RONDA 762
21 - ETA 901.005
23 - RONDA 1069
31 - ETA F03.111
Functions
Display of hours and minutes
Display of hours and minutes
Display of hours, minutes, and small seconds
Display of hours, minutes, seconds and date
Diameter
15.30 x 17.80 mm (6 ¾ x 8’’’)
13 x 15.55 mm (3 ½ x 6 ¾’’’)
15.30 x 17.80 mm (6 ¾ x 8’’’)
17.5 mm (7 ¾’’’)
Movement height
2.50 mm
2.35 mm
2.30 mm
2.50 mm
Battery
N° 364
N° 321
N° 379
N° 364
Movement
126
Miscellaneous - Quartz Movements
Caliber / Manufacturer
34 - RONDA 7004
39 - RONDA 788
40 - Ronda 706.1
52 - Ronda 515.244
Display of hours, minutes, small seconds, date retrograde
Display of hours, minutes, seconds, date and moon phase
Display of hours, minutes, seconds, date and moon phase
Display of hours, minutes, seconds, date and GMT
Movement
Functions
Diameter
33.8 mm (15’’’)
19.40 mm (8 ¾’’’)
23.90 mm (10 ½’’’)
25.60 mm (11 ½’’’)
Movement height
5.60 mm
2.98 mm
3.00 mm
3.00 mm
Battery
N° 381
N° 362
N° 371
N° 371
Caliber / Manufacturer
61 - ETA F05.111
63 - RONDA 6003
64 - RONDA 6004.B
65 - RONDA 6004.D
Display of hours, minutes, seconds and date
Display of hours, minutes, seconds and big date
Display of hours, minutes, small seconds and big date
Display of hours, minutes, small seconds and date
Movement
Functions Diameter
23.9 mm (10 ½’’’)
25.60 mm (11 ½’’’)
25.60 mm (11 ½’’’)
25.60 mm (11 ½’’’)
Movement height
2.50 mm
3.30 mm
3.30 mm
2.50 mm
Battery
N° 361
N° 373
N° 371
N° 373
Caliber / Manufacturer
70 - ETA F06.111
79 - RONDA 708
84 - ETA 955.132
101 - 5021.D
Display of hours, minutes, seconds and date
Display of hours, minutes, seconds and date
Display of hours, minutes, seconds, day and date
Display of hours, minutes, seconds, date and chronograph
Movement
Functions
Diameter
25.60 mm (11 ½’’’)
23.30 mm (10 ½’’’)
25.60 mm (11 ½’’’)
28.00 mm (12 ½’’’)
Movement height
2.62 mm
2.98 mm
3.12 mm
4.40 mm
Battery
N° 371
N° 371
N° 371
N° 395
Caliber / Manufacturer
102 - Ronda 5030.D
Movement
Functions
Display of hours, minutes, seconds, date and chronograph
Diameter
28.00 mm (12 ½’’’)
Movement height
4.40 mm
Battery
N° 395
127
Miscellaneous - Numbering System Example:
63003 3 AIN
1st part: The first 2 or 3 digits represent the CB movement code. The last 2 or 3 digits of this code are for internal use.
2nd part: represents the material and coating of the case.
Movement please refer to the page 127
63
Case Material 3 / 3A / 3B / 3M / 3N / 3P
Stainless steel 316L
3CA
Steel
37NCA
Black PVD coating and black bezel
37R
Pink PVD Coating
357R
Stainless steel 316L with pink PVD coating
Movement number
37
0
16
8
/ 63003
Serial number 37
0
16
8
/ 63003
Reference number
Dial Variation A
Silver
AB
Silver / Breguet numberings
ABN
Silver / Silver Breguet numberings
AG
Silver
AR
Silver / Roman numberings
AID
Silver / Golden indices
AIN
Silver / Silver indices
Pink PVD coating with steel bracelet
AIR
Silver / Pink indices
357RM
Stainless steel 316L with pink PVD coating and steel bracelet
APN/1/2
Silver / Black stone
APR/1/2
Silver / Pink stone
37J
Yellow PVD coating
B
White
357J
Stainless steel 316L with yellow PVD coating
BID
White / Golden indices
BIN
White / Silver indices
37JB
Yellow PVD coating
BB
White / Breguet numberings
37JN
Yellow PVD coating with black bezel
BR
White / Roman numberings
3BM
Stainless steel with steel bracelet
BRBN
Brown / Silver Breguet numberings
3PB
Stainless steel, polished and brushed
BRIN
Brown / Silver indices
37RPB
Pink PVD coating with white stones
BRIR
Brown / Pink indices
BRPR1 / 2
Brown with stone
BU
Blue
BUJ
Blue / Yellow
BUN
Blue / Black
BUIN
Blue / Silver indices
BURO
Blue / Red
DI
Golden indices
GIR
Grey / Pink indices
JN
Yellow
O
Orange
ON
Orange / Black
J
Yellow
N
Black
NAN
Black Mother-of-Pearl
NAID
Mother-of-Pearl / Golden indices
NAP
Mother-of-Pearl / Stones
NBN
Black / Black Breguet numberings
NBU
Black / Blue
NCU
Black / Copper
NIN
Black / Silver indices
NJ
Black / Yellow
NO
Black / Orange
NPN1 / 2
Black / Stones
NR
Black / Roman numberings
NRO
Black / Red
NP
Black / Stones
NV
Black / Green
RO
Red
RON
Red / Black
V
Green
VIOP1 / 2
Purple / Stones
37RM
Reference number system The operating instructions are related to the reference of the movement (calibre) in your watch. Please check first of all which movement is in your watch. You are able to find the reference on the case back of your watch.
3rd part: represents the color and design of the dial.
Important Notice Watches shown in this catalogue are printed in 1:1 sizes. We reserve the right to make technical or aesthetic changes to the models shown in this catalogue.
128
Index references reference 01002 3 AIN 01002 3 BRIN 01002 3 NIN 01002 357R AIR 01002 357R BRIR 01002 357RM AIR 01002 357RM BRIR 01002 37R AIR 01002 37R BRIR 01002 37RM AIR 01002 37RM BRIR 01002 3M AIN 01002 3M NIN 01506 3 AIN 01506 3 NIN 01506 357R AIR 01506 357R BRIR 01506 357RM AIR 01506 357RM BRIR 01506 37R AIR 01506 37R BRIR 01506 37RM AIR 01506 37RM BRIR 01506 3M AIN 01506 3M NIN 10103 3 AIN2 10103 3 NIN2 10103 357J AID2 10104 3 AIN2 10104 3 NIN2 10104 357J AID2 10201 3 AIN 10201 3 BUIN 10201 3 NIN 10201 37JB BID 10201 3B BIN 10202 3 AIN 10202 3 BUIN 10202 3 NBU 10202 3 NIN 10202 3 NJ 10202 3 NO 10202 3 NRO 10202 37N BUN 10202 37N JN 10202 37N NBU 10202 37N NJ 10202 37N NO 10202 37N NRO 10202 37N ON 10202 37N RON 10203 3B BUIN 10204 3 AIN 10204 3 NIN 10204 3B BUIN 10204 3CA AIN 10204 3CA NIN 10205 3 AIN 10205 3 BUIN 10205 3 NIN 10205 37JB BID 10205 37JN NID 10205 37N NIN 10205 3B BIN 10205 3M BURO 10205 3M NO 10205 3M NV 10206 3 AIN 10206 3 BUIN 10206 3 NIN 10207 3 AIN 10207 3 NIN 10207 3B BUIN 10207 3BM BUJ 10207 3M NO 10208 3 AIN 10208 3 NIN 10208 3B BUIN 10209 3 AIN 10209 3 BUIN 10209 3 NIN 10209 37JN NID 10209 37N NIN 10209 3B BIN 10209 3M BURO 10209 3M NO 10209 3M NV 10210 3 AIN 10210 3 BUIN 10210 3 NIN 10211 3 AIN 10211 3 NIN 10211 3B BUIN 10211 3BM BUJ 10211 3M NO 10212 3 AIN
Page 31 31 31 31 31 30 30 31 31 30 30 30 30 28 28 28 28 27 27 28 28 27 27 27 27 47 47 47 47 47 47 80 80 80 82 82 78 78 76 78 76 76 76 74 74 75 75 75 75 74 74 84 83 83 83 84 84 80 80 80 82 81 81 82 79 79 79 78 78 78 84 84 84 87 87 83 83 83 80 80 80 81 81 82 79 79 79 78 78 78 84 84 84 87 87 83
reference 10212 3 NIN 10212 3B BUIN 10215 3 APN1 10215 3 APN2 10215 3 NPN1 10215 3 NPN2 10215 3 VIOP1 10215 3 VIOP2 10215 37R APR1 10215 37R APR2 10215 37R BRPR1 10215 37R BRPR2 10216 3 APN1 10216 3 APN2 10216 3 NPN1 10216 3 NPN2 10216 3 VIOP1 10216 3 VIOP2 10216 37R APR1 10216 37R APR2 10216 37R BRPR1 10216 37R BRPR2 10217 3 AB 10217 3 AIN 10217 3 AR 10217 3 NIN 10217 357R AB 10217 357R AIR 10217 357R AR 10217 357RM AB 10217 357RM AIR 10217 357RM AR 10217 3M AB 10217 3M AIN 10217 3M AR 10217 3M NIN 16061 3 NAIN 16061 3 NIN 16061 357J NAID 16061 3P NP 16062 3 NAIN 16062 3 NIN 16062 357J NAID 16062 3P NAP 16062 3P NP 20059 3 AIN 20059 3 BB 20059 3 BR 20059 3 NIN 20059 357JM AID 20059 357JM BB 20059 357JM BR 20059 37J AID 20059 37J BB 20059 37J BR 20059 37J DI 20059 37JM AID 20059 37JM BB 20059 37JM BR 20059 37JM DI 20059 3M AIN 20059 3M BR 20059 3M NIN 20060 3 AIN 20060 3 BB 20060 3 BR 20060 3 NIN 20060 37J AID 20060 37J BB 20060 37J BR 20060 37J DI 20061 3 AIN 20061 3 BB 20061 3 BR 20061 3 NIN 20061 357JM AID 20061 357JM BB 20061 357JM BR 20061 37J AID 20061 37J BB 20061 37J BR 20061 37J DI 20061 37JM AID 20061 37JM BB 20061 37JM BR 20061 37JM DI 20061 3M AIN 20061 3M BR 20061 3M NIN 20062 3 A 20062 3 N 20062 37R A 20062 37R N 20063 3 A 20063 3 N 20063 37R A
Page 83 83 94 94 94 94 94 94 94 94 94 94 93 93 93 93 93 93 93 93 93 93 42 42 42 42 42 42 42 43 43 43 43 43 43 43 105 105 105 105 104 104 104 104 104 66 67 66 66 63 63 63 65 67 65 65 62 62 62 62 64 64 64 57 58 57 57 59 58 59 59 66 67 66 66 63 63 63 65 67 65 65 62 62 62 62 64 64 64 107 107 107 107 107 107 107
reference 20063 37R N 20064 37R A 20064 37R N 20078 3 AIN 20078 3 BB 20078 3 BR 20078 3 NIN 20078 37J AID 20078 37J BB 20078 37J BR 20078 37J DI 20079 3 NAIN 20079 3 NIN 20079 357J NAID 20080 357J NAID 20080 3P NAP 20082 3 NAP 20082 3 NP 20082 357R NAP 20082 37J NAP 20082 37J NP 20083 3 NAP 20083 3 NP 20083 357R NAP 20083 37J NAP 20083 37J NP 20203 BA B 20203 BR B 20203 NA N 20500 3 APN1 20500 3 APN2 20500 3 NPN1 20500 3 NPN2 20500 3 VIOP1 20500 3 VIOP2 20500 37R APR1 20500 37R APR2 20500 37R BRPR1 20500 37R BRPR2 20501 3 APN1 20501 3 APN2 20501 3 NPN1 20501 3 NPN2 20501 3 VIOP2 20501 37R APR1 20501 37R APR2 20501 37R BRPR1 20501 37R BRPR2 20502 3 APN1 20502 3 APN2 20502 3 NPN1 20502 3 NPN2 20502 3 VIOP2 20502 37R APR1 20502 37R APR2 20502 37R BRPR1 20502 37R BRPR2 20503 3 APN1 20503 3 APN2 20503 3 NPN1 20503 3 NPN2 20503 3 VIOP1 20503 3 VIOP2 20503 37R APR1 20503 37R APR2 20503 37R BRPR1 20503 37R BRPR2 21216 3P A 21216 3P N 23092 3 AIN2 23092 3 BR 23092 3 NIN2 23092 357J AID2 23092 357J BR 31211 3 AIN 31211 3 BB 31211 3 BR 31211 3 NIN 31211 37J AID 31211 37J BB 31211 37J BR 31211 37J DI 34004 3 AIN 34004 3 NIN 34004 357R AIR 34004 357R GIR 34004 357RM AIR 34004 357RM GIR 34004 37R AIR 34004 37R BRIR 34004 37R GIR 34004 37RM AIR 34004 37RM GIR 34004 3M AIN 34004 3M NIN 39008 3 AR
Page 107 106 106 57 58 57 57 59 58 59 59 105 105 105 104 104 100 100 100 100 100 101 101 101 101 101 102 102 102 96 96 96 96 96 96 96 96 96 96 97 97 97 97 97 97 97 97 97 99 99 99 99 99 99 99 99 99 98 98 98 98 98 98 98 98 98 98 106 106 69 69 69 68 68 55 55 55 55 54 54 54 54 39 39 39 39 38 38 39 39 39 38 38 38 38 70
reference 39008 37J AR 40001 37RN NIR 40001 3B BIN 40001 3N NIN 40001 3RB BIR 63003 3 AIN 63003 3 BB 63003 3 BR 63003 3 NIN 63003 357R AIR 63003 357R GIR 63003 357RM AIR 63003 357RM GIR 63003 37R AIR 63003 37R BB 63003 37R BR 63003 37R BRIR 63003 37RM AIR 63003 37RM GIR 63003 3M AIN 63003 3M BR 63003 3M NIN 64005 3 AIN 64005 3 NIN 64005 357R AIR 64005 357R GIR 64005 357RM AIR 64005 357RM GIR 64005 37R AIR 64005 37R GIR 64005 37RM AIR 64005 37RM GIR 64005 3M AIN 64005 3M NIN 64010 3 AIN 64010 3 AR 64010 3 NIN 64010 37J AID 64010 37J AR 64010 37J DI 64011 3 AIN 64011 3 AR 64011 3 NIN 64011 357J AID 64011 357J AR 65001 3 AIN2 65001 3 NIN2 65001 357J AID2 65002 3 AIN2 65002 3 NIN2 65002 357J AID2 65003 3 AIN 65003 3 BR 65003 3 NIN 65003 37J AID 65003 37J BR 65003 37J DI 70149 3 AIN 70149 3 BB 70149 3 BR 70149 3 NIN 70149 37J AID 70149 37J BB 70149 37J BR 70149 37J DI 70163 3 AIN 70163 3 BR 70163 3 NIN 70163 357J AID 70163 357J BR 70164 3 AIN 70164 3 NIN 70164 3B BUIN 70165 3 AIN 70165 3 NIN 70165 3B BUIN 70166 3 AIN 70166 3 NIN 70166 3B BUIN 70166 3BM BUJ 70166 3M NO 70167 3 AIN 70167 3 NIN 70167 3B BUIN 70168 3 AIN 70168 3 NIN 70168 3B BUIN 70168 3M NO 70168 3MB BUJ 70169 3 AIN 70169 3 NIN 70169 3B BUIN 70173 3 AIN 70173 3 NIN 70173 37N AG 70173 37N NCU
Page 70 102 102 102 102 34 34 34 34 33 33 32 32 33 33 33 33 32 32 32 32 32 37 37 37 37 36 36 37 37 36 36 36 36 53 53 53 53 53 53 52 52 52 52 52 48 48 48 48 48 48 61 61 61 61 61 61 55 55 55 55 54 54 54 54 69 69 69 68 68 86 86 86 85 85 85 86 86 86 88 88 85 85 85 86 86 86 88 88 85 85 85 108 108 109 109
reference 70173 37N NN 70173 37N NRO 79009 3 AR 79009 37J AR 80084 3 AIN 80084 3 AR 80084 3 NIN 80084 37J AID 80084 37J AR 80084 37J DI 80085 3 AIN 80085 3 AR 80085 3 NIN 80085 357J AID 80085 357J AR 80085 357J DI 80091 3 ABN 80091 3 AIN 80091 3 NBN 80091 3 NIN 80091 3 NIN2 80091 357R AIR 80091 357R BRIR 80091 357RM AIR 80091 357RM BRIR 80091 37R ABR 80091 37R AIR 80091 37R BRBR 80091 37R BRIR 80091 37RM AIR 80091 37RM BRIR 80091 3M AIN 80091 3M NIN 80092 3 AIN2 80092 3 NIN2 80092 357J AID2 80093 3 AIN2 80093 3 NIN2 80093 357J AID2 80095 3 AIN 80095 3 BR 80095 3 NIN 80095 37J AID 80095 37J BR 80095 37J DI 83014 3 AB 83014 3 AIN 83014 3 AR 83014 3 NIN 83014 357R AB 83014 357R AIR 83014 357R AR 83014 357RM AB 83014 357RM AIR 83014 357RM AR 83014 3M AB 83014 3M AIN 83014 3M AR 83014 3M NIN 85017 3 ABN 85017 3 AIN 85017 3 APN 85017 3 BRBN 85017 3 NBN 85017 3 NIN 85017 357R AIR 85017 357R BRIR 85017 357RM AIR 85017 357RM BRIR 85017 37R ABR 85017 37R AIR 85017 37R APR 85017 37R BRBR 85017 37R BRIR 85017 37RM AIR 85017 37RM BRIR 85017 3M AIN 85017 3M NIN 85018 3 ABN 85018 3 AIN 85018 3 APN 85018 3 NBN 85018 3 NIN 85018 357R AIR 85018 357R BRIR 85018 357RM AIR 85018 357RM BRIR 85018 37R ABR 85018 37R AIR 85018 37R APR 85018 37R BRBR 85018 37R BRIR 85018 37RM AIR 85018 37RM BRIR 85018 3M AIN 85018 3M NIN
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Pictograms
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