Northwest
Runner
Northwest Runner Magazine and Website — reaching your best prospects
media kit
number 17
INFORMATION FOR ADVER TISERS
overview
Northwest Runner is celebrating over thirty years as Washington state’s leading running publication. We bring you an audience of enthusiastic runners and walkers of all abilities and with a strong connection to the sport and its magazine. And now, advertisers can take advantage of our website and Facebook community as well. Through print, digitally and in person, we bring you unequalled access to the most active Northwest runners and walkers. 14,000 print edition readers 4,000 subscribers by mail 3,000 sampled at races and sold at running stores
63% between 25 and 44 years of age 50.1% male / 49.7% female
80%+ subscription renewal rate
63% are university educated
Thousands online each month at www.nwrunner.com each month
32% have an annual HHI of $100,000+
Over 2,000 Facebook Fans
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ACTIVE AND AFFLUENT READERS:
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51% have participated in 8+ competitive events in the last 12 months
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editorial and production calendar September
January
May
Reservations > March 23 Ad material > April 1 Distribution date > April 15 Special Feature: Spring Shoe Preview
Reservations > July 23 Ad material > August 1 Distribution date > August 15
February
June
Reservations > August 23 Ad material > Sept 1 Distribution date > Sept 15
March
July
Reservations > Nov 23 Ad material > Dec 1 Distribution date > Dec 15 Seattle Marathon Report issue Reservations > Dec 23 Ad material > Jan 2 Distribution date > Jan15 Reservations > Jan 23 Ad material > Feb 1 Distribution date > Feb 15
April
Reservations > Feb 23 Ad material > March 1 Distribution date > March 15
October
Reservations > April 23 Ad material > May 1 Distribution date > May 15
November
Reservations > May 23 Ad material > June 1 Distribution date > June 15 Special Feature: State High School Meet Report
August
Reservations > June 23 Ad material > July 1 Distribution date > July 15 Special Feature: Rock ‘n’ Roll Marathon Report
Reservations > Sept 23 Ad material > Oct 1 Distribution date > Oct 15
December
Reservations > Oct 23 Ad material > Nov 1 Distribution date > Nov 15 Special Features: State High School X-C Report; Seattle Marathon Preview
BEST TIMES LIST AND P R O F I L E The best runners in the state follow this list avidly and look for races to rank in the top five in their age group. One of the best of these runners is interviewed each month. FEATURE ARTICLES Northwest Runner lets writers share their passion for the special races, people, events and developments that
Northwest Runner, often with photos
make our sport so great.
and short reports.
T R I C O A C H I N G Irreverent,
P U B L I S H E R S C O L U M N Read
off beat, and still practical, a look at
and respected nation-wide, Editor/
coming back.
multisports from a respected coach and
Publisher Martin Rudow brings years
store owner.
of running and writing experience to
R A C E S C H E D U L E The most
WINNING NUTRITION
a regular commentary on the local
read section of the magazine, the Race
Respected dietician Heather Nakamura
running scene.
Schedule is the definitive guide to
gives exclusive advice for people who
N W O N T H E R U N Places to go,
running, walking, and multisport events
want to perform or just look their best.
people to run with, trails, road courses,
in the state. Advertising races get a
R A C E R E S U L T S Top placings
races — snapshots of favorite local
special highlight.
in each advertiser’s race are given in
running towns, parks, and byways.
Each month’s issue contains these great regular features that keep readers
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opportunities in print The country’s leading regional running magazine for quality and commitment of its audience Every month, Northwest Runner’s informative editorial content features important running tips and advice, profiles of exceptional running people and their accomplishments, the region’s best-read running activity calendar, as well as news, views, and reviews—all written by local writers with a local flavor. This high-quality editorial allows Northwest Runner to wield enormous influence over reader decisions ranging from which shoes to buy to which races to run. Northwest Runner should be your first choice for reaching this important audience with advertising messages for running and fitness related events, products, and services Advertisers reach over 14,000 active people each month through Northwest Runner — 90% within Washington State. Readers get Northwest Runner through the mail, at newsstands and running stores, and at races where the magazine is selectively sampled. Every high school running coach in the state is mailed a copy each month. Great audiences for your advertising message!
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opportunities on line Fast-growing new way to reach a whole new audience Northwest Runner’s website delivers the most of what people want from an online running site: results and schedules. Results from every race in our schedule are posted as soon after the race as they are available, along with photos and stories whenever possible. The schedule is updated regularly as new races are added. Advertising races are given extra exposure in the “Featured Races” web page. In addition, the Northwest Runner website features news and race stories from all over region as well as national news that affects local runners and walkers. From reports from local athletes in international competitions to news about a local store opening, the Northwest Runner website covers it all with the unique Northwest Runner style and substance. Northwest Runner’s Facebook page is a gateway to our magazine and website, and forms its own community as well. Readers engage and interact with each other on the site — with Northwest Runner as a backdrop.
in person Your race literature in the hands of the hottest audience As a vital part of the local running and walking community, Northwest Runner attends dozens of races and special events each year — along with our race advertisers’ literature. Almost every weekend of the year sees our booth at an event, from a local 5K to a major race Expo. Race participants eagerly pick up sample copies of the magazine as well as advertisers’ race literature. In addition, Northwest Runner sends a selected number of advertisers’ race literature to each running store in the state every month. This unique service lets you reach your best prospects in yet another effective and exciting way. There is nothing as effective as having your race information in front of an enthusiastic group of runners and walkers looking for their next event. M e d ia K i t N u m b e r 17
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ad dimensions Print Ad Dimensions A2 Full Page Full Bleed
A1 Full Page No Bleed
D 1/2
C 1/2
G 1/3
B 2/3
E 1/2
H 1/3
F 1/3
Final trim size
8-1/4” x 10-5/8”
8.250” x 10.625”
ad
shape/size
width x height*
width x height*
A1
Full page, no bleed
7-1/4" x 9-5/8"
7.250" x 9.625"
A2
Full page, full bleed
8-3/4" x 11-1/8"
8.750" x 11.125"
B
2/3 page
4-3/4" x 9-1/2"
4.750" x 9.500"
C
1/2 pg horiz
7-1/4" x 4-5/8"
7.250" x 4.625"
D
1/2 pg island
4-3/4" x 6-3/4"
4.750" x 6.750"
E
1/2 pg vertical
3-1/2" x 9-1/2"
3.500" x 9.500"
F
1/3 pg horiz
7-1/4" x 3"
7.250" x 3.000"
G
1/3 pg vertical
2-1/4" x 9-1/2"
2.250" x 9.500"
H
1/3 pg square
4-3/4" x 4-5/8"
4.750" x 4.625"
I
1/4 pg square
3-1/2" x 4-5/8"
3.500" x 4.625"
J
1/4 pg horiz
7-1/4" x 2-1/4"
7.250" x 2.250"
K
1/6 pg vertical
2-1/4" x 4-5/8"
2.250" x 4.625"
* includes any ad borders. no bleeds on fractional ads.
Bleed Ads Explained Northwest Runner is printed on big sheets of paper, then folded, stapled, and trimmed.
I 1/4
J 1/4
It’s best to allow for trimming tolerances by making sure “live matter”—important graphic elements—is 1/4" inside the trim margin.
K 1/6
That means final ad size you send us must be 8.750 x 11.125 but the important parts of the ad that you don’t want trimmed off must be within a 8.250 x 10.625 area.
Website Ad Dimensions 2 Feature Banner Ad
1 Main Banner Ad
6
ad
1
Main Banner
728 pixels
90 pixels
2
Feature Banner
468 pixels
60 pixels
3
Tile Ad
160 pixels
90 pixels
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width
3 Tile Ad
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height
ad rates 3x
6x
12x
Ad Production Info
C2 Inside Front (page 2) 1,850
1,650
1,495
1,195
We require ads that are:
C3 Inside Back
1,495
1,350
1,275
1,095
• High-resolution (300 pixels per inch).
C4 Outside Back
2,025
1,950
1,695
1,395
• Actual size (or slightly larger).
Covers
1x
• PDF (X-1a) or TIF or EPS format Inside Page 3
1,695
1,550
1,375
1,095
Full page
1,500
1,400
1,075
995
1/2 page
1,095
950
850
725
1/3 page
710
610
535
425
1/4 page
535
440
395
310
2,500
1,950
1,750
1,500
2-pg spread ..
Printing Information—Four-color, offset web, glossy paper, saddle stitch. Black-and-white ads—GRAYSCALE, not color. Save the finished ad as .pdf X-1a or .tif or .eps. Color ads—CMYK PROCESS colors. Process colors converted from spot colors are not acceptable. Ad size & resolution for grayscale and color— Ad should be actual size or slightly larger at 300 pixels-per-inch. Color text and graphics—Black text under 12 pt. and all black graphic elements (lines, shapes, etc.) should be black ink only (no cyan, magenta, or yellow). Rich blacks should not exceed 300% total ink (C+M+Y+K < or = 300%). Text built of more than one process color or white text against a background should be at least 12 pt. No white overprints—Don’t set white elements to overprint—they may look good on-screen but will not print. Tif or eps ad elements, uncompressed—Do not use any compression on ad elements or on the finished ad.
Due Dates/Deadlines—Ads for next month’s issue are due by the first of each month. See page 5 for month-by-month deadlines. Example: June issue ads are due by May 1. The June issue comes out May 15. Race Director Special Rates—Race advertisers only use the lowest, 12X rates when they advertise just two or more times. Agency and Billing—Standard agency discounts apply. New advertisers: net due with ad. Others: net 15 days. For terms and conditions please see our insertion order.
No Quark clipping—QuarkXPress .eps files should be saved as .pdf then sent to us. Clipping paths should be created in Photoshop NOT in Quark. Trapping and overprinting—Our printer does all trapping. Small black objects that overprint must be specifically set to overprint. Crop marks—not required. Questions—Call David Burngasser, Northwest Runner Art Director 206.367.3071. Send Print Ads to—Rudow Specialty Publishing, 2723 Van Dee Ave, Greenbank, WA 98253. tel: (360) 678-3146, fax: (360) 678-3172, e-mail: nwrunner@ eschelon.com. Large files can be sent via Pando, downloadable at www.pando.com. Send Digital Ads to—nwrunner@eschelon.com, tel: (360) 678-3146. Ad Production—No charge for minor adjustments and updates to existing ads. Original ad work: $100 per hour. Please inquire.
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contact us Northwest Runner is entirely produced by Rudow Specialty Publishing Company. We specialize in enthusiast publications from programs to periodicals and will be glad to discuss any opportunities you or your organization may have. Please contact us at (360) 678-3146 or rsp@ eschelon.com Home office: Rudow Specialty Publishing 2723 Van Dee Ave Greenbank, WA 98253 tel: 360.678.3146 fax: 360.678.3172 e-mail: nwrunner@eschelon.com
Northwest
Runner 8
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