Melting Stone

Asia Students Package Design Competition

GRAND PRIZE A’ Design Award & Competition (Packaging)

SILVER

MARBLE COllection

1 9 9 4 0 4 1 4 8 3 0 4 1 4

“ In ancient oriental, alcoholic beverages are served warm as it is believed to help increase the moist flavour of the wine as well as bringing the warm effect.

Therefore, through ‘Melting Stone’, we hope to introduce this ancient wine drinking culture to the young generation and western community nowadays. ”

WOW ! SWAG

2017 Young Pin Design Award / Finalist Packaging Design Special Sponsorship Award

2017 Asia Students Package Design Competition - Challenge / Taiwan Area - First Prize Asia - Grand Prize

2018 A’ Design Award & Competition / Silver A' Design Award Winner for Packaging Design Category

p r e fa c e

our team

Melting Stone, as the name suggests, is a dissolved

WONG SOON WEY (MALAYSIA)

packaging. Based on the melting temperature concept,

Team Coordinator , Photo Editor , Production

a series of alcoholic beverage is designed where the packaging will dissolve at the same time when the wine

LEI KA HEI (MACAU) Brand Strategist , Video Editor , Production

is poured with hot water. This bring newness to the alcoholic beverages packaging itself and interactive

KE YI TING (TAIWAN)

aspect for customer as the packaging itself is designed

Visual Designer , Production

with ‘marble stone’ pattern which will dissolve and stay put to the alcoholic beverage bottle and together create a custom-made product.

VOON CHIA LEE (MALAYSIA) Media Planner , Production

content

DESIGN CONCEPT

08

PACKAGING SERIES

10

UNIQUE PROPERTIES

16

OPERATION & FLOW

18

CALL ME MAYBE ?

22

DeSiGN CoNCePT

The packaging is designed with ’marble’ pattern so that customers can be aware of the contrast effect that the alcoholic beverages and packaging bring when it melted, which is also the selling point of this product. Furthermore, these series come with three different packaging, specially designed for yellow wine, sake and grain alcohol. Each type of beverage is paired with a different pattern of marble in order to highlight the ingenuity of design and also a new way to enjoy alcoholic beverages and appreciating the traditional value.

MOTIVATION A perfect gift for the recipient to experience a new way of opening a alcoholic beverages where they got to create their own custom-made alcoholic beverages bottle before enjoying drinking the alcoholic beverages that are served warm.Â

PURPOSE Breaking the public's inherent impression of packaging, giving packaging a different meaning.

9

PaCKaGiNG SeRieS

小米酒 / 小米 Xiao- Mi 致命的香甜，無法抗拒

/

為一款適合男女老少品嚐與體驗的酒

︼

G r ai n Wi n e

少不了美酒的相伴,

︻ 五 穀 酒

家庭聚餐、兄弟與閨姐妹的蜜聚會，

糯米酒 / 粢米 Zi-Mi 獨特純潤，無法超越

高粱酒 / 高粱 Gao-Liang 三杯濃烈，敬無畏的自己

紅露酒 / 丹露 Dan-Lu 釀造的紅，餘韻無窮

黑豆酒 / 墨香 Mo-Xiang 看不透，深藏不露

11

︻ 黃 酒

一日高中狀元回鄉報喜用的酒

傳統的文化搭配時尚的墨綠色，

狀元紅 / 狀元紅 Zhuang Yuan-Hong 一舉成名天下知

12

︼

收到禮物還能感受到送禮者滿滿的心意

Yel l o w Wi n e

/

為一款兒子結婚時用來招待客人或有朝

︻ 黃 酒

傳統的文化搭配時尚的酒紅色，

︼

不忘本又可以和時尚接軌的設計

Yel l o w Wi n e

/

為女兒出嫁之日作迎賓用的酒

女兒紅 / 女兒紅 Nuer-Hong 吾家有女初長成

13

︻ 清 酒

如男子漢般的豪爽感， 為一款適合上班族下班後聚餐放鬆的酒

玄米酒 / 白粹 Bai-Cui 淬鍊成白，精緻釀造

14

︼

喝起來較濃烈，後經較強，

Sa k e

/

加熱後酒香完全散發出來，

︻ 清 酒 ︼

Sa k e

/

沒有含釀造酒精的日本酒， 淡淡的米香，可襯托女性的氣質， 適合新一代獨立自主的女性族群飲用

純米酒 / 明鏡 Ming-Jing 純靜透徹，米香四溢

15

UNiQue PRoPeRTieS

DESCRIPTION

SLOPE DESIGN

BOTTLE CAP DESIGN

BOTTLE DESIGN

To guide and hold the amount of hot water to melt the packaging.

The trapezoidal and arc design reduces water splashing.

Melted packaging is easier to attach to the bottle to create a unique and novel design.

LABEL DESIGN

PRODUCT DESCRIPTION DESIGN

Marble packaging matches with suede on the side, revealing smoothness out of rigidity.

Arts & craft illustration style design make the lively box more elegant.

17

OPeRaTioN & FLoW

INSTRUCTION

倒入 60℃ 熱水

外包融化

溫熱3分鐘

取出瓶子即可享用

Po ur i n 60℃ hot w a t e r

P a c ka g in g M e lt in g

Wa r m f o r 3 minut es

Tak e out and Enjoy

19

Young Designers' Exhibition (YODEX) National Taiwan University of Arts Visual Communications Design 2017 Graduation Exhibition 「Freestyle」 TWTC Exhibition Hall 1

|

2017/05/19-05/22

Asia Students Package Design Competition (ASPaC) Japan Foundation Award, Bronze Prize, Gold Prize, Grand Prize (from left to right) Bunkyo Civic Hall

|

2017/12/03

h av e a nice d ay

AUTHOR

l Wong Soon Wey

ART EDITOR

l Wong Soon Wey

COVER DESIGN

l Wong Soon Wey

MOBILE

l +886984204121

EMAIL

l swwong144@gmail.com

WSWFYPPO R TFO LIO ISBN 083-004-014