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Disney'spowerisrelatedtotheabilitytodefineIn,inhisbookMass-MediatedCulture,MichaelRealdescribedtheWaltDisneyCompanyasthe“Disney universe.”Hearguedthatthetermwasappropriatebecause:(1)theDisneyorganizationusedit;(2)itsignifiedthe“universality”ofDisney’sproducts;and(3)the Disneymessagecreated“anidentifiableuniverseofsemanticmeaning”ThearticledrawsonrecentstudiesoftheWaltDisneyCompanythathaveutilizedavariety oftheoreticalandmethodologicalapproachestochallengesomeofthemythsthatsurroundthecompany,itsproducts,anditscreator,WaltDisneyWaskobegins bytracingDisney'sturbulentprogressionfromamodest,two-mananimationstudiototheinternationalmulti-media/merchandisegiantthatitistoday:throughits strictTheWaltDisneyCompanybeganasanindependentcompanyinthelatesproducingcartoonsdistributedbyothercompaniesThediscussionconsidersfive assumptionsthataretypicallymadeaboutDisneyWaltDisneywasacreativeTheDisneyCompanydevelopedareputationofbeingconservative,patriotic,and'All American'descriptionsoftenconnectedtothecompany'snamesake,WaltDisney.