(SEO)
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Search Engine Optimization
Agenda What is Search Engine Optimization (SEO) On-page & Off-page SEO Keywords - the most important item in SEO Best tools for SEO https://1stepgrow.com/course/advance digital marketing and analytics course/
Better content on your competitors’ websites Weaker keywords Poor link building practices Slow load time of webpage Lack of good user experience on your website https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/
SEO is the act of optimizing a site so that it ranks in first top results on Search Engine Results Page (SERP) and helps to boost visitors to your site. For example, you may have launched a blog to promote your products however it does not appear on the SERPs. There could be a number of reasons for this.
Search Engine
What is Optimization (SEO)
On-page & Off-page SEO On-page SEO: On-page SEO is the process of optimizing website elements. In order to implement on-page SEO we have to take certain elements into account, including: Keyword Research, Title Tag, Meta Description, Header Tags, Internal Link. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/
On-page & Off-page SEO
Off-page
SEO: It is the process that aids in improving the position of a site on the SERP and increases its credibility. This strategy involves actions are done beyond the website in order to boost the ranking on SERPs. The benefits of off-page SEO include an increase in traffic, improved page rank as well as brand awareness. Offpage SEO's purpose is to build links along with the high quality content is the most important factor when it comes to this. To allow other websites to backlink to your site it is crucial to create quality and well-structured content. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/
Keywords - the most important item in SEO
Keyword Planner,
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Needless to say, ranking higher in the SERPs can bring more traffic specifically to your site. That's why finding relevant keywords that users are the first step in any SEO strategy.
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In actual fact, SEO is pretty much impossible without the use of keywords. To find Keywords for SEO you can tools like KWFinder, Explorer, Google Long Tail Pro.
If you improve your content around the keywords and phrases that users search for, your site will be more prominently ranked for these terms.
Ahrefs Keyword
Best tools for SEO 1. Ahrefs: SEO Keyword Tool 2. Google Search Console: Top SEO Tool 3. SEMRush: Marketing SEO Tools 4. KWFinder: SEO Keyword Tool 5. Moz Pro: SEO Software 6. Ubersuggest: Keyword Tracking Tool https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/
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