Introductionto contentmarketing
Agenda WhatisContentMarketing? Benefitsofcontentmarketing. HowtoDoContentMarketing. CareergrowthinContentMarketing. https://1stepgrow.com/course/advance digital marketing and analytics course/ Typesofcontent.
WhatisContentMarketing? https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/
Content marketing refers to the creation and distribution digital marketing collateral. In simple terms, Content marketing refers to the practice of publishing consistent relevant content that is appealing to audiences. It is used with the purpose of increasing brand awareness, ranking higher in search engines and generating interest from the audience. Content marketing is used by businesses to nurture leads and make sales. It uses site analytics, keyword research, and targeted strategy recommendations.
Typesofcontent https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/ Contentcanbedividedintofivecategories. Written: Blogarticles,Productdescriptions,Landingpages,Pressreleasesandmore. Video:Videoblogs,Studioproduction,Animations,GIFsandmore. Graphics:Infographics,Customillustrations,Calls-to-action,Contentformatting. Social:User-generatedcontent,Hashtagcampaigns,Polls/surveys,Quizzesandmore. Audio:Podcasts,Webinars,Recordedinterviews.
Benefitsofcontentmarketing https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/ Acontentmarketingstrategycanbringyoualmostinfinitebenefits. Someofthemostnotablebenefitsare: Cheaperconversions. Moretraffic. Fastersales. Highersearchenginerankings. Measurable,actionableresultsandmore.
HowtoDoContentMarketing. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/ It'ssoeasytogetstartedwithcontentmarketing.Itdoesn'treallymatterifyour professionismarketingornot.Contentcanbecreated.Youcancreatecontent. Findoutwhereyouraudienceislocated.Aretheyspendingtheirtimeon YouTubelookingathow-tovideosorreadinglengthyinstructionsmanuals? Next,makealistwithtopicsthatyouareinterestedindiscussing.Beginwith themostfrequentlyaskedquestionsbyclientsorcustomers. Askforwhatyouwant.Doyouwantthemtoshareyourblogarticle?Fora complimentaryconsultation,filloutthisform.Stopintoyourstore?Makesureyou includeacalltoactionatyourendthataskswhatyouwant.
Content is so important in marketing for two reasons. The first is a shift in the way people spend their time. People are becoming more comfortable with especially for younger generations. are sick of the in-your face prefer to watch TV. A blog is more likely to convert to a sale than someone who views an on their social media accounts. Many companies are now seeking content marketers to fill this gap in the market. There was an 33% rise in jobs for 2018.
CareergrowthinContentMarketing https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/ AlthoughBillGatesmayhavestated"contentistheking"20yearsago,its meaningisstillvalidtoday.Companiesarenowfocusingtheirattentionon contentmarketingastraditionalmediaslowlydisappears.
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