How To Manage Your Online Reputation

How To Manage Your Online Reputation Reputation management is the process of building, maintaining, and recovering the public’s perception of your business. Online reputation management services help to hide or remove the unwanted content and replace it with information that presents the full and honest truth about you or your business.

1. Optimize Your Site with Your Company Name.

Optimize several pages on your website using what's probably your most important keyword phrase—your company's name. You need to make sure that no one else has control of misrepresenting you online by controlling a piece of your brand. To do this, use one of the following web services to lock up every instance of your brand name online:  KnowEm.com  UserNameCheck.com  NameChk.com

2. Manage Your Brand Name Social media takes a lot of time and effort to manage. If you must limit your resources, focus on LinkedIn.LinkedIn profiles tend to rank higher than some other social media network content, and it's particularly important for B2B companies, as many people search on LinkedIn instead of Google for professional services. MUST (at the very least) complete your profile 100% by adding some content, a photo, your info and links to other websites / accounts of yours on other social media sites

3. Monitor Your Online Brand Monitoring a brand shows businesses lots of things, including where they require improving, where they are doing an excellent job, what their customers’ needs and many more. Monitoring is like responding, whether it is a direct question, praise, or complaint, a response is really required every extra social media accounts like FB, Twitter and anywhere.

4. Review Management

Your company or product reviews are some of the most important aspects of marketing yourself online. Because customers rely so heavily on what people say about a service before they decide to buy, even one bad review can influence future customers not to purchase from your brand. By monitoring your online reviews, you can counter negative submissions with positive responses, showing initiative, professionalism, and true attention to customer service

5. Respond Quickly and Properly The technology has forced businesses to develop stronger relationships with customers online and online users are turning to social media sites to interact or communicate with other customers and businesses about products and services, which they love. Remember, responding quickly is important same as listening to your customer. Social sites such as Twitter and Facebook have given companies to lead that conversation as well as take charge of their brand’s business image.

6. Pay Attention to Your Wikipedia Page Wikipedia entries about companies nearly always rank within the top five results for that company's name. You can't control Wikipedia entries because anyone can edit them. You shouldn't get directly involved in your Wikipedia article, either; that's technically a conflict of interest, according to Wikipedia community guidelines. If there is negative or incorrect information on your company Wikipedia page, ask the Wiki community for suggestions on how to fix it.