Packaging Solutions: In Store And Online When you are running a business, you have to make a good impression. It is like the plumber who has a cousin, let's say. Mike the Plumber and Cousin Pete, for instance. They both trained with Mike's father, Pat, who was a master plumber, and the best plumber in the whole region! They both are as good as Pat as far as their plumbing expertise go. Mike, plays the good impression game. He shows up a few minutes early, he puts little slippers over his shoes when he walks into and out of the house, is clean-shaven, and has a crisp, clean business card and an up-to-date website. Cousin Pete's a little more likely to have a dirty uniform, leave his shirt untucked, and has an old beater. He does not bother with the added time it takes to put strange paper shoes over his shoes. And, if you ask for his card, he scratches out the old website address and phone number on the card he obviously printed at home. Impression Is Reality In many people's eyes, perception is reality. They do not have the time to think about whether they are right in their assumptions. They just make a judgment and stick with it. Period. It is more than just crisp, clean clothes, nice business cards, and updated websites, though. If you are sending customers home with gifts or merchandise from your store, you want a personalized touch, such as a custom bag and nice fresh colorful tissue paper. Your gift boxes have the same color scheme. While it may cost more, it is an investment in the business that makes the customer view your business in a better light.
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