Si t e Ove r v i e w B e f o r e the E x e cu t i o n
Chengcin g Lak e B asebal l S t adiu m , inaugur a t e d i n 199 9 , i s no w on e o f T aiwa n ' s f ou r Cla s s - A s t adium s
( u s e d f o r pr o f e s s iona l basebal l an d i n t ern a t iona l e v e n t s ) , m a k in g i t
l a c k o f a su s t ainabl e oper a t iona l pla n an d vario u s d e v elopme n t a l c hallenge s i n t h e s urroundin g are a le d
t o lo w u t iliz a t io n e f f icie n c y o f t h e publi c f acil i t i e s .
T hi s proje c t i s loc a t e d w i t hi n t h e " Chen g c in g L a k e S p e c ia l D i s t r i c t P la n " an d e n c omp a s s e s t h e Chengcin g
L a k e B asebal l S t adiu m . T h e goa l i s t o c re a t e a ne w bran d imag e , f o s t e r a s ens e o f prid e amon g c i t i z e n s , cre a t e ne w highlig h t s f o r t ouris m i n K aohsiun g , an d in c rea s e t h e numbe r o f v i s i t s f ro m b o t h c i t i z en s an d t ouri s t s
G o a l
Dir e c t io n s
1 .E s t ablis h a ne w bran d imag e f o r t h e s t adiu m t o f o s t e r a sens e o f prid e amon g c i t i z en s
2 . E nhanc e t h e sp a t ia l experie n c e t o a t t ra c t mor e f an s t o r e t ur n .
3 . T ra n s f or m t h e s t adiu m i n t o a ne w highlig h t f o r K aohsiun g t ouris m ,
incre a s in g t h e rev i s i t r a t e o f c i t izen s an d t ouri s t s .
1 . A ddre s s ba s i c i s sue s s u c h a s t h e o u t d a t e d i n f ra s t ru c t ur e o f t h e s t adiu m .
2 . I mprov e t h e co m f o r t f o r t h e reside n t t eam s , enhancin g t ru s t i n t h e v enu e an d t h e p o t e n t ia l f o r d i v er s e i n t er-un i t c ollabor a t i o n .
3 Cre a t e oppo r t un i t ie s f o r corpor a t e sponsorshi p an d bran d s e t t leme n t, f a c il i t a t in g long - t er m oper a t iona l plannin g f o r t h e s t a d iu m
Project
M a k e K ao h s iun g ' s Hom e S t adiu m
G re a t A gai n !
S i t e I de n t i f ic a t i o n
E v e n t O rgan i z er s an d T ea m s (Upd a t e t h e lobb y , playe r s ' loung e , bullpe n , e t c . )
T h i s proj e c t wil l condu c t s y s t em a t i c c once p t ide n t i f ic a t io n an d behavio r ide n t i f ic a t io n researc h t o re a s s e s s t h e s i t e s v alu e s , p o s i t ionin g , s pir i t , an d o v eral l appeara n c e A comprehensiv e v i s ua l ide n t i t y appl i c a t io n guidelin e manua l wil l b e e s t abl i s he d T hroug h t h e impleme n t a t i o n o f t h e ide n t i f i c a t io n
s y s t e m , b o t h t h e manageme n t un i t an d t h e reside n t oper a t iona l un i t s wil l h a v e a bluepri n t t o f ollo w , ensurin g t h a t al l f u t ur e mark e t in g t oo l s alig n w i t h t h e bran d imag e an d c o n v e y t h e corre c t bran d me s s ag e . T h e c o n t e n t wil l includ e bran d imager y an d s t andar d t y pograp h y , c ombin a t io n s an d l a y o u t s , c olo r plannin g , d i v ers e applic a t io n guidelin e s , spec i f ie d f o n t s , an d a u x ilia r y graph i c s B y s e t t in g visua l ide n t i t y guidelin e s , t h e s t adiu m ' s imag e c a n remai n c o n s i s t e n t b o t h i n t ernal l y (amon g s i t e users ) an d e x t ernall y ( t o t h e audie n c e ) , sign i f i c a n t l y enha n c in g bran d pe r c e p t io n an d i n c re a s in g bran d l o y a l t y .
Stadium Upgrade and Ident
S i t e S ignag e S y s t e m
T h i s proj e c t wil l condu c t s y s t em a t i c c once p t ide n t i f ic a t io n an d behavio r ide n t i f ic a t io n researc h t o re a s s e s s t h e s i t e s v alu e s , p o s i t ionin g , s pir i t , an d
o v eral l appeara n c e A comprehensiv e v i s ua l ide n t i t y appl i c a t io n guidelin e manua l wil l b e e s t abl i s he d T hroug h t h e impleme n t a t i o n o f t h e ide n t i f i c a t io n
s y s t e m , b o t h t h e manageme n t un i t an d t h e reside n t oper a t iona l un i t s wil l h a v e a bluepri n t t o f ollo w , ensurin g t h a t al l f u t ur e mark e t in g t oo l s alig n w i t h t h e bran d imag e an d c o n v e y t h e corre c t bran d me s s ag e . T h e c o n t e n t wil l includ e bran d imager y an d s t andar d t y pograp h y , c ombin a t io n s an d l a y o u t s , c olo r plannin g , d i v ers e applic a t io n guidelin e s , spec i f ie d f o n t s , an d a u x ilia r y graph i c s B y s e t t in g visua l ide n t i t y guidelin e s , t h e s t adiu m ' s imag e c a n remai n c o n s i s t e n t b o t h i n t ernal l y (amon g s i t e users ) an d e x t ernall y ( t o t h e audie n c e ) , sign i f i c a n t l y enha n c in g bran d pe r c e p t io n an d i n c re a s in g bran d l o y a l t y . E v e n t O rgan i z er s an d T ea m s (Upd a t e t h e lobb y , playe r s ' loung e , bullpe n , e t c . )
Si t e Ove r v i e w B e f o r e the E x e cu t i o n
Spac e R esults A f t e r th e E x e cuti o n
St a d i um B u i l d i n g E x t e r i o r
St a d i um B u i l d i n g E x t e r i o r
F i rst F l o o r L ob b y C o r r i d o r
W e i gh t T r a i n i ng R o o m
Si t e I d enti fi c a t i on an d S i g n a ge S y s t e m
A r c h i t e ct u r a l i m a g e r y , pass io n a t e m e m o r i e s , a nd t h e h a r mo n i ous v a l u e s o f t r ad i t i o n a n d f ut u r e .
T h e c u r v e d a r ch i t e ct u r a l d e s i g n a n d th e s t r uct u re of t h e t y p o g r a p h y e ch o e a c h ot h e r ,
e x t e n d i ng p e o p l e ' s m e m o ri e s a n d f a m i l i a r e m o t i on s .
T h e c u r v e d a r ch i t e ct u r a l d e s i g n a n d th e s t r uct u re of t h e t y p o g r a p h y e ch o e a c h ot h e r ,
e x t e n d i ng p e o p l e ' s m e m o ri e s a n d f a m i l i a r e m o t i on s .
The colors reflect the scenery of Chengching Lake, showcasing the elegant landscape of Kaohsiung City.
The colors closely connect with the red clay and grass of the stadium, reflecting the boundless passion of the fans during the games.
Primary Branding
Secondary Branding
Signage Design
S i t e S i gna g e S y st e m
S i t e S i gna g e S y st e m
