Chengching Lake Baseball Stadium Rebranding Design

DESIGN TEAM

CHEN YU MIN / YI-PING TAI / YU-CHIN CHENG / PEI JOU CHEN

Site Overview Before the Execution

Stadium Upgrade and Identity Design

Chengcing Lake Baseball Stadium, inaugurated in 1999, is now one of Taiwan's four Class-A stadiums (used for professional baseball and international events), making it an important venue. In the past, the lack of a sustainable operational plan and various developmental challenges in the surrounding area led to low utilization efficiency of the public facilities.

This project is located within the "Chengcing Lake Special District Plan" and encompasses the Chengcing Lake Baseball Stadium. The goal is to create a new brand image, foster a sense of pride among citizens, create new highlights for tourism in Kaohsiung, and increase the number of visits from both citizens and tourists.

Stadium Upgrade and Identity Design

Goal

1.Establish a new brand image for the stadium to foster a sense of pride among citizens.

2.Enhance the spatial experience to attract more fans to return.

3.Transform the stadium into a new highlight for Kaohsiung tourism, increasing the revisit rate of citizens and tourists.

Directions 1.Address basic issues such as the outdated infrastructure of the stadium.

2.Improve the comfort for the resident teams, enhancing trust in the venue and the potential for diverse inter-unit collaborati on.

3.Create opportunities for corporate sponsorship and brand settlement, facilitating long-term operational planning for the stad ium.

Stadium Upgrade and Identity Design

Project Core

Project Objectives

Execution Overview

Make Kaohsiung's Home Stadium Great Again !

1.New Brand Image for the Stadium 2.Enhance Spatial Experience 3.Create a New Tourism Highlight

1.Establish Site Identification System 2.Update and Optimize Site Signage System 3.Repair Existing Hardware Damage 4.Replace Electrical and Plumbing Systems 5.Renovate Indoor Spaces 6.Enhance Public Service Functions 7.Meet the Needs of Resident Units

Stadium Upgrade and Identity Design

Repair and Optimize Existing Spaces

Event Organizers and Teams (Update the lobby, players' lounge, bullpen, etc.)

Improve the infrastructure for hosting domestic and international events or resident professional baseball teams. These upgrade s will support sustainable stadium operations and create more opportunities and willingness for external collaborations.

Spectators and Fans (Update the VIP room, seating area, restrooms, ticketing area, etc.)

Enhance public service facilities to increase the willingness of both local and out-of-town fans to attend games, creating a ne w brand image for the stadium and restoring the reputation of the most important Class-A stadium in southern Taiwan.

Media Units (Update the press room, VIP room, media broadcasting room, etc.)

Create a media-friendly environment to enhance the stadium's external image. Continuously promote brand settlements and diverse activities to establish the venue as a leading public welfare site.

Stadium Upgrade and Identity Design

Site Identification

Event Organizers and Teams (Update the lobby, players' lounge, bullpen, etc.)

This project will conduct systematic concept identification and behavior identification research to reassess the site's values, positioning, spirit, and overall appearance. A comprehensive visual identity application guideline manual will be established. Through the implementatio n of the identification system, both the management unit and the resident operational units will have a blueprint to follow, ensuring that all future marketing tools align with the brand image and convey the correct brand message. The content will include brand imagery and standard typography, combinations and layouts, color planning, diverse application guidelines, specified fonts, and auxiliary graphics. By setting visual identity guidelines, the s tadium's image can remain consistent both internally (among site users) and externally (to the audience), significantly enhancing brand perception and in creasing brand loyalty.

Stadium Upgrade and Identity Design

Site Signage System

Event Organizers and Teams (Update the lobby, players' lounge, bullpen, etc.)

This project will conduct systematic concept identification and behavior identification research to reassess the site's values, positioning, spirit, and overall appearance. A comprehensive visual identity application guideline manual will be established. Through the implementatio n of the identification system, both the management unit and the resident operational units will have a blueprint to follow, ensuring that all future marketing tools align with the brand image and convey the correct brand message. The content will include brand imagery and standard typography, combinations and layouts, color planning, diverse application guidelines, specified fonts, and auxiliary graphics. By setting visual identity guidelines, the s tadium's image can remain consistent both internally (among site users) and externally (to the audience), significantly enhancing brand perception and in creasing brand loyalty.

Site Overview Before the Execution

Stadium Building Exterior

Media Press Room

VIP Lounge

Players' Lounge

Players' Restroom

Space Results After the Execution

Stadium Building Exterior

Stadium Building Exterior

Stadium Building Exterior

Stadium Building Exterior

Stadium Building Exterior

First Floor Lobby Corridor

Seat and Seating Signage Updates

Weight Training Room

Players' Lounge

Media Press Room

VIP Lounge

Players' Restroom

Site Identification and Signage System

Architectural imagery, passionate memories, and the harmonious values of tradition and future.

The curvilinear angles and stylistic beauty of the building

The curvilinear angles and stylistic beauty of the building

are carried over into the structure of the font.

are carried over into the structure of the font.

CURVE

The curved architectural design and the structure of the typography echo each other, extending people's memories and familiar emotions.

The curvilinear angles and stylistic beauty of the building

The curvilinear angles and stylistic beauty of the building

are carried over into the structure of the font.

are carried over into the structure of the font.

CURVE

The curved architectural design and the structure of the typography echo each other, extending people's memories and familiar emotions.

The colors reflect the scenery of Chengching Lake,

The colors closely connect with the red clay and grass of the stadium,

showcasing the elegant landscape of Kaohsiung City.

reflecting the boundless passion of the fans during the games.

Primary Branding

Secondary Branding

Signage Design

Site Plan

Site Identification

Site Identification

Site Identification

Site Signage System

Site Signage System

Site Signage System

Site Signage System

DESIGN TEAM

CHEN YU MIN / YI-PING TAI / YU-CHIN CHENG / PEI JOU CHEN