MFA Media Design – Mastery Journey Timeline
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GOAL
MDL501– Mastery: Personal Development + Leadership
STRATEGY
To identify keys to my mastery in my chosen craft. To form academic habits that I will utilize in my mastery.
1Read Robert Greene’s Mastery, and apply the key take aways to my academic studies. 2Identify: habits in my learning style, weaknesses/strengths, and behaviors that can lead to tools in progress. 3Watch Angela Lee Duckworth’s The Keys to Success? Grit on TEDtalks:
http://www.ted.com/talks/angela_lee_duckworth_the_key_to_success_grit?language=en
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photo credit(s) in references
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GOAL
MDM525- Defining Client Needs
STRATEGY
To understand methods of defining client needs. Explore these methods.
1Review the book The Brand Gap, by Marty Neumeier. Utilize slideshare presentation PDF. 2Build, test, and produce methods of client needs analysis ie, client brief, SWOT and strategic planning methods. 3Watch Garrick Chow’s What to Expect from Clients on Lynda.com:
http://www.lynda.com/Uber-tutorials/What-expect-from-your-clients/417654/434644-4.html
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GOAL
MDM530- Brand Development
STRATEGY
Establish a brand development process. Understand case studies to utilize the research for further process.
1Read branding books and white papers such as Branding in the Inbound Age, by Hubspot. 2Read articles and blogs on branding. 3Watch Steve Harris’ Developing Brand Identity Collateral on Lynda.com:
http://www.lynda.com/InDesign-tutorials/Developing-Brand-Identity-Collateral/114175-2. html?srchtrk=index:1%0Alinktypeid:2%0Aq:brand%2Bdevelopment%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2 photo credit(s) in references
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GOAL
MDM555- Effective Copywriting
STRATEGY
Understand the syntax of copywriting. Develop skills in writing and communications for marketing.
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Read Brilliant Copywriting by Roger Horberry. Activley participate in Creative Writing Club and utilize the writing center. Read articles and blogs on copywriting.
3Watch Ian Lurie’s Writing Marketing Copy on Lynda.com:
http://www.lynda.com/Business-Online-Marketing-tutorials/Writing-Marketing-Copy/149250-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:effective%2Bcopy%2Bwriting%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
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GOAL
MDM565- Design Research
Develop research methods. Increase knowledge in research exploration.
STRATEGY
1Read Designer’s Research Manual by Jenn + Ken Visocky O’Grady. 2Keep a hand written account, as well as utilize the tools my computer provides, to develop habbits of good research methods. 3Watch Peni Acayo + Andy Schwanbeck’s course Foundations of Design Research on Lynda.com:
http://www.lynda.com/Design-Design-Foundations-tutorials/Foundations-Design-Research/182890-2.html
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GOAL
MDM570- Organizational Structure
STRATEGY
To identify keys to organizing a campaign. To develop a structure to implement with future projects.
1Use diferent methods of creating organizational charts ie, post-it-notes, white board, tack board and cut and paste ups. 2Identify: habits in my organizational style, weaknesses/strengths, and behaviors that can lead to tools in progress. 3Watch GoAnimate’s Organizational Structure on YouTube: https://www.youtube.com/watch?v=4rcI1u4cxGE
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GOAL
MDM615- Design Strategies + Motivation
To identify keys to design strategy and ideology. Utilize industry tools to express ideas of campaign.
STRATEGY
1Read Design Management: Managing Design Strategy, Process, and Implementation by Kathryn Best. 2Identify: habits in my learning style, weaknesses/strengths, and behaviors that can lead to tools in progress. 3Watch Sean Adams’ course Foundations of Branding for Designers on Lynda.com:
http://www.lynda.com/Design-Color-tutorials/Foundations-Branding-Designers/363131-2. html?srchtrk=index:1%0Alinktypeid:2%0Aq:design%2Bstrategies%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
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GOAL
MDM620- Design Integration
To identify a variety of methods of intergration. To develop campaigns and be able to provide useful tools for client success.
STRATEGY
1Read articles and blogs such as Catalyst Branding and Millo. 2Read articles on design integration like Jan Braun et alls, The Integration of Graphic Design And Branding: The Corporate Visual Identity As A Differentiati on Tool. 3Watch William Lidwell and Jill Butler’s Universal Principles of Design on Lynda.com:
http://www.lynda.com/Design-Design-Skills-tutorials/Universal-Principles-Design/193717-2. html?srchtrk=index:1%0Alinktypeid:2%0Aq:design%2Bintegration%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
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GOAL
MDM650- Multi-Platform Delivery
STRATEGY
To present meaningful and effective campaigns. Learn programmatic methods of delivery.
1Read Marty Neumeier’s Zag: The Number One Strategy of High-Performance Brands. 2Identify and read about platform delivery systems. 3Read Chris Powell’s Started Small Going Global on Ebsco:
http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail/detail?vid=10&sid=dafa2134-8691-43a1-b51c-36243048bc43%40sessionmgr4004&hid=4201&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=100606673&db=bth
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GOAL
MDM640- Measuring Design Effectiveness
STRATEGY
Measure outcomes of branding and campaign effectiveness. Build a case study for my own project.
1Read blogs and articles on effective measurements of design. 2Identify: habits in my process as metrics, weaknesses/strengths or the brand/campaign, and behaviors that can lead to tools in progress. 3Watch Terri Wagner’s Measuring Results on Lynda.com:
http://www.lynda.com/Business-Skills-tutorials/Measuring-results/168242/364547-4.html
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GOAL
MDM690- Thesis: Presentation of Design Solution
Develop presenation skills. Develop professionalism and be able to reflect on the design solution.
STRATEGY
1Read Dr. Michael Eckersley’s Five Steps to a Great Master’s Design Thesis 2.0. 2Re-Identify: habits in my learning style, weaknesses/strengths, and behaviors that can lead to tools in progress. 3Watch Dayna Rothman’s Content Marketing Fundmentals on Lynda.com:
http://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing-Fundamentals-2015/369044-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:design%2Bthesis%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
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GOAL
MDM691- Professional Practice
STRATEGY
To identify opportunities in my chosen craft. Seek an internship in media design.
1Utilize professional networking sites like linkedin.com to identify opportunities. 2Evaluate my journey and update my resume & portfolio to prepare for in-field work. 3Watch various videos in Land an Internship on Lynday.com:
http://www.lynda.com/SharedPlaylist/650b50d4b26b47d49b937531e1e40db6
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Film Maker, Radio, Brand Builder
AIGA President Emeritus Pres. of Design @ Sterling Brands Co-Founder + Chair Masters in Branding @ SVA, NY
VP, XD @ Autodesk Co-Author, Rise of the DEO Founder of Former Hot Studio
Founder/Partner @ Sagmeister + Walsh
Partner @ Pentagram
Founder + Chief Creative Officer @ Willoughby Design, Inc.
CEO @ CameronWalker Prod. President @ Flava Entertainment Radio Host @ B98.7
Host of Design Matters email: debbie.m@sterlingbrands.com debbiemillman@gmail.com linkedin: deborahmillman twitter: @debbiemillman
email: maria.guidice@hotstudio.com press@riseofthedeo.com linkedin: maria-guidice twitter: @mguidice
linkedin: stefan-sagmeister twitter: @sagmeisterwalsh
linkedin: paulascher twitter: @paula_scher @pentagram
linkedin: annwilloughby twitter: @annwilloughby
VALERIE CAMERON-WALKER
Designer, Brand Strategist
ANN WILLOUGHBY
Designer, Painter, Art Educator
PAULA SCHER
Designer, Author
STEFAN SAGMEISTER
Author, Product Designer
MARIA GUIDICE
DEBBIE MILLMAN
Author, Educator, Brand Strategist
phone number: 801.718.7096 email: flavaentertainment@hotmail.com linkedin: valerie-cameron-walker twitter: @Film2000
photo credit(s) in references
Industry Leaders + Innovators in Media Design
Media Design Group
Creative Writing Club
Collegiate DECA
AIGA
Music Business Association
PRIDE @ Full Sail University
“The purpose of the Media Design Group is to provide and share information regarding the ever expanding world of Media Design. Members, both online and campus based students and alum, can learn about changes in the industry, new tools, and offerings (Media Design Group, FSConnect).”
“The Creative Writing Club serves you in a number of ways...facilitate creative writing workshops...pursue [further]education in areas of creative writing Potential topics for discussion include poetry, nonfiction, literary translation, and other general writing concepts. The group will also facilitate presentations by faculty and students pertaining to these topics, which will help prepare you to enter your industry no matter what field you are aspiring to enter (Creative Writing Club, FSConnect).”
‘DECA’s programs and activities have constantly evolved by using the latest technology and applying cutting edge educational research. DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe (Collegiate DECA, FSConnect).”
“As the profession’s oldest and largest professional membership organization for design—with 70 chapters and more than 25,000 members—we advance design as a professional craft, strategic advantage, and vital cultural force. From content that defines the global practice to events that connect and catalyze, we work to enhance the value and deepen the impact of design across all disciplines on business, society, and our collective future (AIGA, 2015).”
“The Music Business Association (Music Biz) is a non-profit membership organization that advances and promotes music commerce — a community committed to the full spectrum of monetization models in the industry. We provide common ground by offering thought leadership, resources and unparalleled networking opportunities, all geared to the specific needs of our membership (MusicBiz, 2015).”
“Peers Respecting Individuality, Differences, and Equality is a club of like-minded individuals with a focus on LGBTQ issues. Our main goals are promoting acceptance, standing up against hate, and providing a safe place for Full Sail students to be themselves, have a sense of community, and have fun (PRIDE, FSConnect).”
Joining this group will allow me to network with others in my industry, utilize available resources offered, research and learn about trends and jobs available in my industry.
This club will assist me to further develop my communication skills in the written prose. As a Media Designer, I must have strong skills in written and verbal communications.
I would love to compete in DECA. As an undergrad I was highly involved in a similar organization FBLA-PBL. The networking and interactions with people in other industries, is very important as a Media Designer. The camaraderie is a confidence booster.
I’ve been an active AIGA member since September 2010. I was AIGA Sutdent Group President during my undergrad program. This is a necessary tool for designers to stay connected to the industry.
I joined MusicBiz as a way to understand more about the music industry. My business partner would like to venture into designer for the industry, so I thought it best to understand how the business side of it works. It’s a great networking tool.
Joining a group in which other college students understand what I face as a transgender student, is important. The peers that I will have the opportunity to network with, will be able to provide a safe space for me to express myself. This will in-turn allow me to reach out to them when/if I need more than just academic support. photo credit(s) in references
Full Sail University – Clubs + Organizations
location(s):
New York 75 Varick St. 8th floor New York, NY 10013 London 1 Riverside, Manbre Road London W6 9WA California 55 Union Street San Francisco, CA 94111 5353 Grosvenor Blvd Los Angeles, CA 90066
website: liquidagency.com location(s):
California 448 S Market St San Jose, CA 95113 Oregon 910 NW Hoyt St Portland, OR 97209 New York 152 Madison Ave New York, NY 10016 Chile Luis Pasteur 5280 OF. 203 Vitacura
website: bigspaceship.com location(s):
New York 45 Main St. Suite 716 Brooklyn, NY 11201
forte: brand strategy, advertising, innovation for the disney company website: disneycareers.com location(s):
California 500 South Buena Vista Street MC 9722 Burbank, California 91521 Florida P.O. Box 10000 Lake Buena Vista, FL 32830 -1000
forte: vibrant retail + brand experiences in: food, fashion + well-being website: willoughbydesign.com location(s):
Kansas City 602 Westport Road Kansas City, MO 64111 San Francisco 25 Stillman, Suite 100 San Francisco, CA 94107
CAMERON-WALKER PRODUCTIONS
website: sterlingbrands.com
forte: brand strategy, design/ux, technology client services
“We believe that good design is life enhancing and moves humankind from passive to purposeful. We design to inform, delight and inspire everyday life (Willoughby, n.d.).”
WILLOUGHBY DESIGN INC.
forte: brand strategy, brand design, experience design, retail, digital, culture
“Disney’s Yellow Shoes is the in-house advertising agency for Disney Destinations.”
DISNEY’S YELLOW SHOES
forte: brand strategy, positioning, package design, innovation
“We bring together product design, brand communications, social connections and content to help businesses thrive (Big Spaceship, n.d.).”
BIG SPACESHIP
“We help our clients launch new products, refresh exciting brands, and foster cultures of innovation. And that’s just for starters (Liquid, n.d.).”
LIQUID
STERLING BRANDS
“We do three things really well—brand strategy, brand design and brand innovation— all of which are guided and fueled by a deep interest and understanding of customer and cultural insight. As a relationship-based business, we are collaborative by nature and work closely with our client partners to deliver fresh, inspiring, high quality work (Sterling, n.d.).”
“We serve a wide range of clientele, and value every client relationship greatly. Each engagement benefits from the depth and breadth of our expertise. We approach every client with a focus on integrity, advocacy, and understanding (WalkerCameronProd., 2015).”
forte: entertainment business needs/brand management, marketing website: cameronwalkerproductions.com location:
Salt Lake City 5282 Commerce Drive d222, Murray, UT 84107
photo credit(s) in references
Companies to Follow in My Industry
Landor
Associate Art Director Florida, Spring 2016
“Newb” Intern/Mentee Open Application
Design Intern Full-Time: January - May 2016
Graphic Designer Florida, Spring 2016 Ongoing Internships: http://parksjobs.disneycareers.com/florida/intern-jobs
Ongoing Internships: http://www.cameronwalkerproductions.com/
DESIGN INTERN
Cameron-Walker Productions
“NEWB”
GRAPHIC DESIGN INTERNSHIPS
Disney Parks & Resorts
Internship Link: http://chk.tbe.taleo.net/chk04/ats/careers/requisition.jsp?org=YRBRANDS&cws=13&rid=5173
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Internship Opportunities
(Demers, “7 Key Qualities of an Effective Mentor”) (Lozano, “8 Characteristics of Mentors Who Are Worth Your Time”) photo credit(s) in references
Characteristics of a Mentor
Defining Client Needs
Brand Development
Effective Copywriting
01 02 03 04 05 Design Integration
Multi-Platform Delivery
Measureing Design Effectiveness
Thesis: Presentation of Design Solution
Professional Practice
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Design Strategies + Motivation
Organizational Structure
Design Research
Mastery
Graduation!
Start School
Mastery Journey Timeline
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