MA CHE ON
ATIO N
R CORPO O R A HAN
COMPANY B
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COMPANY OUTLINE
Company Name Establishment Date
Cheonma hanaro corporation July 1st in 1999
President Name
Kim. Hotae
Registration No
315-81-35389
Address
Naesu-ro 538 Naesu-eup cheongwon-gu cheongju-si chungbuk
Telephone Number Homepage Email
+82-1566-8700 www.hanaroyes.com cma3726@naver.com
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COMPANY OUTLINE
I N T R O D U C T I O N T O C H EO N M A H A N A RO CO R P O R AT I O N
Cheonma hanaro corporation has engaged in coffee, beverage business circle about several years and in base on accummulat ed knowhow about products’ speciality and stream and has analyzed and discussed a variety of problems according to trend change of distribution business circle. Therefore we have designed remarkable distribution technique and proper and ideal for new market’s order In this base in order to suggest to new in ground coffee market, we study paradigm and develop self brand product so called coffeelord and launch into market. in order to realize the two targets such as coffee’s sensibilty establishment and popularization, we enterd successfully market with various methods and power of execution.
Coffeelord has been effort in order to enjoy economically fresh ground coffee taste and incense whole land everywhere through patent packing skill for worldwide ground coffee roasting technique and freshness.
COMPANY OUTLINE
BUSINESS AREA
ONLINE SALES BUSINESS DEPARTMENT
RENTAL BUSINESS DEPARTMENT
Open market . Social commerce
Special deal client(B2B), Franchise
martincom/coffeelord its company mall
Abroad on-line sales coffee-mix, vending machine and so on the existing business area
capsule machine, roasting bean vending machine independent business organization expansion new profit model
GROUND COFFEE BUSINESS DEPARTMENT
LOGISTICS CENTER BUSINESS DEPARTMENT
coffeelord Capsule Coffee
MRO logistics domination delivery
raw bean, roasting bean, coffee subsidiary materials pod, drip bag and so on new coffee market OEM, abroad export
the 3rd person logistics(3PL) abroad delivery system new profit model
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CO MPA N Y
HISTORY
2016 WPO AWARDS decision
2015
ASIA STAR AWARDS Winner Future Packing industry and Energy Prize Winner
2014
Sep. All new capsule launch antioxidant pack development Apr. Capsule manufacture facilities completion domestic produce launch Mar. Cheongju branch food produce, processing business registration
2013
Jan. Coffeelord capsule coffee sales
2010
Dec. Naesu headquaters extend a building
2008
Dec. Fund increase of capital 5 hundred million 5 thousand KRW
2007
Dec. Fund and increase of capital 3 hundred million KRW Nov. Headquaters transfer Cheonmahanaro corporation firm name change
2006
Dec. internet shopping mall mail-order business report
2005
Nov. headquater transfer
1999
Jul. Cheonma distribution corporation conversion
1994
May. Haitai electron corporation Cheongju agency Cheonma distribution estabilshment
S AL ES
DEPARTMENT
unit(million KRW)
Naesu logistics
5724
Direct transaction
1924
Auction
3680
G-marker
1846
11st
1173
Homepage
2748
Interpark Closure mall Social commerce
413
127
180
C H EO N MA HA N A RO
LOGISTIC CENTER Cheonma hanaro corporation has kept effective electronic system and long hour logistics operation knowhow.
So it has held a lead competition in the same business, and other logistics system and linking and support system
MAJOR PRODUCTS
TEA/BEVERAGE/SUBSIDIARY MATERIALS Cheonma hanaro corporation’s the 1st major power products group have held steady sales amounts through multiple years sales knowhow
MAJOR PRODUCTS
MEDUIM
GUATEMALA YIRGACHEFFE
CAPSULE COFFEE/DRIPBAG COFFEE Cheonma hanaro corporation’s next main force product group, have held competition superiority with produce and skill knowhow beyond general distribution product and have rapidly grown sales.
COPYING PAPER/STATIONARY Cheonma hanaro corporation’s the 1st major power products group have held steady sales amounts through multiple years sales knowhow
coffeelord efforts in order to enjoy cheaply the fresh ground coffee’s taste and scent the whole land everywhere through patent package skill for optimization roasting technique and freshness in order to fit worldwide coffee
COFFEELORD INTRODUCTION
PRODUCT F E AT U R E
Technology and quality of accredited with a variety of awards winner Compatiblity capsule coffee for nespresso users Holding of multiple products line-up for various taste and scent Drip bag development and launching for ground coffee’s popularization
coffeelord can be felt exellent flavor more than other company products when it opens and extracts for self roasting fresh ground coffee products manufacture. From roasting to product according to time interval, superiority of quality in addition, not general drum roaster but method of rotating Bed Roaster by roasting 100% hot air roaster it can be revealed excellent coffee’s peculiar flavor without embodying from drum roaster
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COFFEELORD INTRODUCTION
PRODUCT F E AT U R E
EVOH material added multiple film
structure when antioxidant pack open
fresh coffee scent coffee capsule’s pollution control function
With MAP method of construction, through vacuum, nitrogen substitution process, holding of newly roasting coffee’s taste and scent because of minimizing of survival oxygen EVOH material added multiple film structure prevents oxygen penetrated by packaging skill
PRODUCT LINE-UP
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CAPSULE COFFEE coffeelord Belnded
BRAZIL
KENYA AA
ETHIOPIA
GUATEMALA
Low acidity, mildness and softness
peculiar wine falvor and
tropical fruits’ exotic lanky
dark chocolate’s sweetness and
Good balance and creamy
fruits’ scent taste, serious deep taste
sour taste and gorgeous flower smell
smoky deep chilly taste
INDIA
COLOMBIA
COSTARICA
INDONESIA
Malaya seashore monsoon
soft, mellifluous aroma,
lanky and sour taste like sharp taste
deep dark and bitter taste shaded
seasonal wind ripening nice-smelling
peculiar walnut scent
frank aroma flavor and chocolate taste
mannish fragrance and earthy smell, heavy body sense
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PRODUCT LINE-UP
CAPSULE COFFEE coffeelord Belnded
BOUQUET
SWEET MORNING
HONEYMOON
CHARITES
peach sirup scent and grape,
mist hurb scent and caramel scent
mist grain scent, nut scent can be felt
frank sour taste and smoky,
lemon lanky fruits scent and
can be felt delicate proper sour taste
and mild and balanced feeling
dark chocolate scent can be felt lanky
flower scent
has impressive balanced feeling
and sharp taste body feeling
KILIMANJARO
PARISIENE
MILD
MEDIUM
STRONG
chocolate and nut flavor can be felt
sweet tree scent smells and t
weak but never lighten soft and
serious body feeling and
strong impression
a little cooling thick and taste
aste is somewhat wild feeling
abundant taste and flavor
balanced american style taste
italy southern part style
good of water
mannish coffee
and flavor
abundant taste and flavor
PRODUCT LINE-UP
CAPSULE COFFEE coffeelord Specialty
ELSALVADOR
CRYSTAL MOUNTAIN
MALAWI
peach sirup scent and grape,
mist hurb scent and caramel scent
mist grain scent, nut scent can be felt
lemon lanky fruits scent and
can be felt delicate proper sour taste
and mild and balanced feeling
flower scent
has impressive balanced feeling
MOCHA MATARI
YIRGACHEFFE
frank sour taste and smoky,
frank sour taste and smoky,
dark chocolate scent can be felt lanky
dark chocolate scent can be felt lanky
and sharp taste body feeling
and sharp taste body feeling
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PRODUCT LINE-UP
DRIPBAG COFFEE Single Origin
GUATEMALA
KENYA AA
ETHIOPIA
GUATEMALA
KENYA AA
ETHIOPIA
dark chocolate’s sweetness and
peculiar wine falvor and
tropical fruits’ exotic lanky
smoky deep chilly taste
fruits’ scent taste, serious deep taste
sour taste and gorgeous flower smell
INDONESIA
COLOMBIA
INDONESIA
COLOMBIA
deep dark and bitter taste shaded
soft, mellifluous aroma,
mannish fragrance and earthy smell,
peculiar walnut scent
heavy body sense
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COFFEELORD INTRODUCTION
DRIPBAG COFFEE Blended
DRIPBAG COFFEE Specialty
MILD
MEDUIM
STRONG
MILD
MEDUIM
STRONG
weak but never lighten soft
serious body feeling and
strong impression
and abundant taste and flavor
balanced american style taste
italy southern part style
and flavor
abundant taste and flavor
BRAZIL COE
YIRGACHEFFE
BRAZIL COE
YIRGACHEFFE
weak but never lighten soft and
serious body feeling and
abundant taste and flavor
balanced american style taste and flavor
ELSALVADOR
CRYSTAL MOUNTAIN
ELSALVADOR
CRYSTAL MOUNTAIN
strong impression
strong impression
italy southern part style
italy southern part style
abundant taste and flavor
abundant taste and flavor
Antioxidant pack to maintain freshness