Barwon Heads 13th Beach SLSC Style Guide

BARWON HEADS 13TH BEACH SLSC STYLE GUIDE

RATIONALE

This style guide is intended to assist in promoting the club in a positive manner and ensure our communications are consistent across platforms.

It is essential that all correspondence written by the club committee members to both members of our club and wider community represents the club in the best possible light. It is important that all our letters, emails and social media presence etc. leave a good impression. All correspondence and promotional material produced by you is communication from Barwon Heads 13 th Beach Surf Life Saving Club and should reflect the quality that is expected.

Logo

The Barwon Heads 13th Beach SLSC logo has been carefully designed as a core element of the brand. The logo should be applied consistently across all communications and marketing materials to allow the brand to develop a memorable identity in the community.

The Barwon Heads 13th Beach SLSC logo should never be altered or redrawn in any way. Two configurations of the logo, the vertical version and the horizontal version have been created to suit a wide variety of applications.

Single colour logos should be used for one colour jobs or on busy backgrounds.

Copies of the logo can be found here .

Incorrect Use

The logo should not be modified in any way, including rotation, skewing or colour modification.

Only authorised logo files should be used in any official club communication.

Any background placed behind the logo should not distract from it and the logo should always have prominence.

13THSURFLIFESAVINGCLUB

DO NOT rotate the logo

DO NOT stretch the logo

DO NOT change the logo’s colours

DO NOT crop the logo

DO NOT place on any full coloured background

DO NOT alter the logos configuration

Logo Lockup

Where the branding for Life Saving Victoria or Surf Life Saving Australia is required logo can be used in conjunction in one of the following forms.

The official logo must take the position of prominence either above or to the left of the program logo. The LSV/SLSA logo must be no larger than the official logo.

Isolation Zone

An isolation zone has been established to ensure that the dignity of the logo is not jeopardised through crowding. The location of this zone is indicated by the grey Xs in the illustrations below.

The width of ‘X’ is measured by the placement of Z in the image below. That measurement will vary depending on the size of the font used in the case. Please note that the isolation zone shown here must be seen as a minimum and can be greater; and that it applies to every form of the logo and in every application of the logo.

Club logo must not exceed 95% of the total SLSA roundel size

Example with the LSV logo

Example with the SLSA logo

Colours

Primary colour palette

To ensure consistency and visual recognition, the club brand should make use of the primary colours.

Note: colours may vary according to paper stock, inks, finishes and lighting conditions.

CMYK: 0,100,59,11 #BF0D3E

CMYK: 100,0,85,29 #007749

Secondary colour palette

These colours have been selected to complement the primary colour palette based off a colour wheel.

CMYK: 0,28,87,0

CMYK: 62,7,1,0

CMYK: 84,29,12,9 #0B7B9E

CMYK: 63,89,3,4 #6D377D

CMYK: 93,71,23,48

CMYK: 34,89,66,45 #420516

# FFBC3D

#1CBAEB

#012748

Colours cont.

Transparencies and Opacities

The opacity of the original colour may be altered as necessary to increase the readability of text when created printed pieces.

CMYK: 0,100,59,11 #bf0d3e

CMYK: 100,0,85,29 #007749

Typeface

The standard typeface for all internal and external communications from the club should be in Nunito Sans.

This font is available for download from the below link. It is suitable for a wide variety of use cases and readable at small sizes.

https://fonts.google.com/specimen/Nunito +Sans

The Calibri or Arial font is to only be used for email communication or in situations where it is not practical to use the Nunito Sans typeface.

NUNITO SANS NORMAL BOLD

ABCDEFGHIJKLMNOPQ

abcdefghijklmnopqrstuv

1234567890?%*&!@#${}

NUNITO SANS NORMAL

ABCDEFGHIJKLMNOPQ

abcdefghijklmnopqrstuv

1234567890?%*&!@#${}

CALIBRI

ABCDEFGHIJKLMNOPQ

abcdefghijklmnopqrstuv

1234567890?%*&!@#${}

For headings and titles only.

Size 20-28pt

Colour: Red or Black

For body text.

Size: 10-12pt

Colour: Black

For email communication.

Size: 11pt

Colour: Black

Imagery

Photographs associated with the surf club in both digital and print formats should be high quality and reflect all aspects of what we do as an organisation.

Images must be up to standard for the medium they are being published to (i.e., print, social media, web, mobile).

Some key considerations for photographs:

• Official ceremony photographs should display committee members in their red club polo or formal dresswear.

• Nippers should be in full uniform including club or age group skull cap and high - vis rash vest.

• Any photos of members undertaking patrol duties should be shown as adhering to all current uniform policies and SOPs.

A selection of stock images are available in the media and comms SharePoint workspace.

Social Media

Social Media channels are the biggest asset the club has in being able to disseminate information quickly and to a broad audience.

The channels should be used to provide information that applies to a vast group of people. Content that is targeted at a highly specific demographic or internal communications to members should not be published to social media.

Any photographs published should be high resolution and align with the imagery standards as set out in the guide.

The sizing standards for content is as follows:

• Instagram - 1080 x 1080px

• Facebook - 1080 x 1080px

• Stories and reels - 1080 x 1920px

Graphics templates can be found here

Instagram assets should be text free and display a bright, vibrant, high - resolution photo of the club.

Phone photos should be avoided where possible unless the content is being posted to stories.

Facebook should contain text and infographic type posts should be used. This medium is wider reaching than our Instagram page and so content should be appealing to the broader community who are not necessarily lifesaving oriented.

All content should have a focus on the lifesaving services we provide where applicable and align strongly with guidelines provided by LSV and SLSA in this space.

Email Signature

The background colour to all emails should be white only with no patterns or graphics.

Emails for a large group or entire membership base should be sent from the info@13thbeachslsc.asn.au inbox.

For all body text your email will default to Calibri, Black, Font Size 11.

For external mail, your signature block will be applied automatically by the system.

For special events, a secondary image may appear below your email signature

For formal emails that require a logo, please include the vertical logo (centred) in the body of the email.

Stationary templates

These templates are standard and should not be altered in any way aside from the content. All templates can be found here Should you require additional templates, contact the Public Relations Officer or Digital and Communications Manager.

The minutes of a meeting are a record of the items discussed and resolutions made. They do not require a contact salutation or writer’s signature.

This document will continue onto multiple pages and the formatting should continue as required.

Single line spacing is to be used between lines within a paragraph. Double line space is to be used to separate paragraphs.

Sections may be structured by using numbers, letters, dashes or dots. Single spacing after full stops. Communications should be issued using official club letterhead only.

Always consider how the completed letter will look. It should be aesthetically pleasing and appear balanced, not crammed at the top or the bottom of the page.

A memo should be used to distribute information to members internally.

For all external or formal communications, the letterhead template should be used.

PowerPoints

PowerPoint presentations are an important part of how we communicate as a club both internally to our members and to external stakeholders.

PowerPoints should aim to be concise in their messaging and not become too cluttered with text or images. They are ideal for displaying charts and graphics.

The template provided should not be altered and used as provided.

Should any variations be required, please contact the Public Relations Officer or Digital and Communications Manager.

Title slide

The title slide should always include the name of the presenter.

Content

Content slides should have a clean appearance without excessive text.

Images should be left justified. Alternatively full slide images with no text is acceptable.

Presentation should close with closing remarks and/or the presenter's details.

Slide with image

Closing slide

Thank you for your assistance in promoting and protecting the Barwon Heads 13 th Beach SLSC brand both within the local and broader community.

By aligning with the guidelines set out here, the club can continue to build a strong, recognisable identity.

For brand enquiries, please contact