Customer Stories - SBI Payments

Customer Story - SBI Payments

SBI is one of the biggest financial institutions in the country. The multinational public sector bank has a payments bank for its customers called SBI Payments.

It is one of the top acquirers of the country providing solutions to Merchants for facilitating merchant payment for goods and services purchased through various form factors like Debit/ Credit cards, QR Codes, app-based solutions (UPI P2M, YONO Sale & Cash) and Aadhar based solutions (Bhim Aadhar SBI).

Challenge

SBI is the most prestigious banking institution India will ever see. Managing the website

& maintenance for such a big organization is an arduous task.

Another big task was handling the Resume Management Systems abbreviated as RMS. SBI daily receives hundreds and thousands of resumes. Managing them in one place is a big headache.

Additionally, SBI had faced a lot of tough competition from the newer banks that came into existence. So the 12Grids team had to do a rejig of their entire brand positioning.

The team made sure their entire strategy is focused on the customer.

Credit @ 12Grids https://www.12grids.com/portfolio/website-for-sbi-payments