AN
NEW VOICES. NEW IDEAS. NEW SOLUTIONS. ACQUIREshow.com
EXHIBIT & SPONSOR PROSPECTUS 1 | ACQUIREshow.com
EVENT
What is ACQUIRE? ACQUIRE is a two-day conference & EXPO for government, military and contracting professionals looking to deliver on their agencies’ missions. ACQUIRE facilitates the education, training and professional development of decision makers involved in each stage of the program lifecycle: strategy, acquisition, implementation, program management and end-user experience. Our goal is to connect attendees with the leading suppliers across key categories: Information Technology, Acquisition Management and general Agency Management to help them get the job done!
JOIN OUR MISSION:
TO HELP GOVERNMENT AGENCIES CREATE, MANAGE AND RUN SUCCESSFUL PROGRAMS.
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ACQUIRE is the place where new voices are heard, new ideas take shape and new solutions are discovered.
NEW VOICES. ACQUIRE attracts some of the biggest names in D.C. including government experts and industry leaders, renowned tech authors and inspirational keynotes. As an exhibitor, you can add your voice to this compelling show by engaging with the audience and sharing your expertise as attendees interact, learn and search solutions for their agencies.
NEW IDEAS. ACQUIRE provides a unique platform for sharing ideas and best practices, and delivers a wide variety of training courses so that every agency is equipped to deliver on its mission. Use this platform to roll out the unique value proposition for your products and services through speaking opportunities, presence on the floor and interacting face-to-face with attendees.
NEW SOLUTIONS. Thousands of government and military professionals attend ACQUIRE in search of new approaches and innovative products and services to help support their agencies’ mission. Place your brand in front of this ever-changing, multi-billion dollar federal spending environment.
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ATTENDEES
The Program Lifecycle and Its Stakeholders POLICY & GUIDANCE • CIO/CTO • Acquisitions Director • Deputy Director, Acquisitions • Procurement Chief • Director of Procurement • Director, Technology Initiatives • Strategic Sourcing Manager • IT Manager • IT Director
REQUIREMENTS DEFINITION • • • • • • •
Acquisitions Manager Acquisitions Specialist Chief Enterprise Architect Program Manager Project Manager Principal Contracting Officer Procurement Analyst
IMPLEMENTING & MANAGING • • • • • • • •
Director, Technology Initiatives Program Manager Project Manager Facilities Manager IT Manager IT Director Lead Architect Program Analyst
END USERS
BUYING • • • • •
Senior Acquisitions Specialist Contracting Officer Contracting Specialist Senior Purchasing Agent Strategic Sourcing Manager
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ATTENDEES
ACQUIRE Delivers Decision Makers ACQUIRE 2017 is where agency leaders, federal buyers and industry partners come together for two days to see the latest products and services, learn new skills and grow their professional networks.
80% approve/authorize/make final recommendations
36% have an annual procurement budget of more than
$10M
81% are from government & military agencies
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ATTENDEES
Attendees by Job Function Management (See breakdown on page 7)
62%
9%
9% 10% C-level/Executive/ Senior Management
6%
Business Development/ Sales/Marketing
IT Non-Management
4% Consulting
Other
Source: ACQUIRE 2016 registration data
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ATTENDEES
Management Breakdown
33% Acquisition/Procurement/ Purchasing Management
Project/Program Management
21%
13% IT Management
Administration/ Operations Management
22% 11% Other Management
Source: ACQUIRE 2016 registration data
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ATTENDEES
Check out just a few of the agencies that attended ACQUIRE 2016: • Office of the Director of National Intelligence (ODNI)
• Agriculture (USDA)
• General Services Administration (GSA)
• Air Force
• Government Accountability Office
• Army
• Health & Human Services (HHS)
• CIA
• Homeland Security (DHS)
• Commerce (DOC)
• Housing & Urban Development (HUD)
• Defense (DOD)
• Interior (DOI)
• Defense Information Systems Agency (DISA)
• Justice (DOJ) • Labor (DOL)
• Education (ED)
• Office of the Secretary of Defense (OSD)/Joint Staffs
• Library of Congress
• Energy (DOE)
• Securities & Exchange Commission (SEC)
• Marine Corps
• Environmental Protection Agency (EPA)
• Small Business (SBA)
• National Aeronautics and Space (NASA)
• Executive Office of the President (including OMB, OSTP)
• Social Security (SSA)
• National Archives and Records Administration
• State (DOS)
• Federal Bureau of Investigation (FBI)
• National Science Foundation (NSF)
• Federal Deposit Insurance Corporation (FDIC)
• Navy
• Federal Emergency Management Agency (FEMA)
• National Security Agency (NSA)
• NIH-NITAAC
• Office of Contracting and Procurement • Office of Management and Budget (OMB) • Office of Personnel and Management (OPM) • Office of Science and Technology Policy
• Transportation (DOT) • Treasury • United States Postal Service (USPS) • Veterans Affairs (VA)
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Get Started! Doing business with the government is all about sustained market presence, effective messaging and most importantly, relationship building. ACQUIRE creates these opportunities on the EXPO floor and in the classroom. We’re committed to providing you the best opportunity to promote your company and achieve your marketing goals.
Exhibit Days Wednesday, June 21 Thursday, June 22 Both days include exclusive exhibit hall hours.
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CHOOSE YOUR PAVILION
Spotlights companies offering the latest in cloud, cyber, big data, virtualization, software, hardware, consulting, security and telecom products and services.
INFORMATION TECHNOLOGY
produced by
ACQUIRE CONFERENCE & EXPO
Highlights suppliers and vendors who have the latest tools and strategies for acquisition, policy and program management professionals.
ACQUISITION MANAGEMENT ACQUIRE CONFERENCE & EXPO
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CHOOSE YOUR PAVILION
NEW CATEGORIES! Focuses on core disciplines that are key to improving the efficiency and effectiveness of agency operations, including:
AGENCY MANAGEMENT ACQUIRE CONFERENCE & EXPO
ENTERPRISE ARCHITECTURE Cutting-edge EA services and solutions to increase efficiencies and foster innovation
OFFICE MANAGEMENT The latest office supplies, furniture and services for creating effective environmental solutions
PROFESSIONAL SERVICES Innovative business, technical and support services that are essential to agency operations
PROJECT MANAGEMENT The latest products, tools and techniques necessary to meet project requirements
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CHOOSE YOUR PAVILION
Features federally-focused service providers offering expert advice on personal and professional development:
HAPPY FED ACQUIRE CONFERENCE & EXPO
• • • • • • • •
Federal employee associations Talent management firms Approved medical insurers Financial planners Travel and vacation clubs Home goods and electronics Health and fitness Educational institutions
produced by
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CHOOSE YOUR EXHIBIT LEVEL
Small business rates available
Platinum: $20,000
Gold: $10,000
Silver: $7,500
Basic Booth: $4,500
10’ x 20’
10’ x 20’
10’ x 10’
100 words + logo
75 words + logo
50 words + logo
Half-page
(limit 1/pavilion)
(see limits below*)
Booth space (minimum); pipe & drape only
10’ x 20’
Company listing on website and mobile app
150 words + logo
PRE-SHOW
Logo on website and promotional emails Logo on pre-show email updates to registrants Logo inclusion in pre-event webcast Pre-show marketing resources
AT-SHOW Conference track sponsor: logo on signage; slides and promotional materials Logo on sponsor signage Logo on pavilion signage on expo floor Banner ad on mobile app Speaking opportunity in a classroom session (show mgmt. approves content)
30 minutes
Ad in ACQUIRE show guide
Full-page
Half-page
Basic lead retrieval device
200 guaranteed leads
100 guaranteed leads
Two 30-minute sessions
One 20-minute session
Theater session on expo floor (sponsor presentation) One double-sided meterboard placed in concourse; sponsor provides artwork VIP seats at keynotes
5
Conference passes for customers
5
3
2
1
Booth personnel badges
5
5
5
4
POST-SHOW Logo in post-event email * Gold Pavilion Limits: IT–8; Agency Management– 6; Acquisition Management–6; Happy Fed–6
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SPONSORSHIPS
Upgrades: Add-On Sponsorship Opportunities* EDITORIAL BREAKFAST:
$30,000
Become the exclusive sponsor of the FCW Editorial Roundtable Breakfast on day one of ACQUIRE. 15-20 former and current government leaders will participate in a roundtable discussion led by Anne Armstrong, Chief Content Officer, 1105 Public Sector Media Group and Troy Schneider, Editor-in-Chief, FCW. The roundtable topic will be agreed upon in advance by FCW and the sponsor. Roundtable coverage will appear in a print issue of FCW and on FCW.com.
NEW! GENIUS LABS:
$25,000 FOR 2 DAYS
Showcase your expertise to attendees across a variety of topics. These 30-minute Genius Lab sessions allow attendees access to the your consulting, education and support ‘geniuses’. Genius Labs are sold by topic to one sponsor (5 sessions/30 minutes each per day.) ACQUIRE promotes booking appointments for these sessions. Seating for 10.
Genius Lab Topics: IT—Cybersecurity • Cloud Computing • Digital Transformation • IT Modernization Mobile • Data Management Acquisition Management—FITARA • Smarter IT Delivery • Category Management Agency Management—The Agency of Tomorrow • Government Contracting
NETWORKING RECEPTION:
$20,000
Join attendees, exhibitors and speakers at the end of ACQUIRE’s opening day for appetizers, drinks and lots of networking! Package includes 150 drink coupons to share with customers and your logo on invitations, signage, table cards and in the show guide.
* Available only to exhibitors with a 10’ x 10’ booth (minimum)
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SPONSORSHIPS
FCW BOOKSHELF LIVE!:
$20,000/DAY
Resembling a bookstore with ample lounge-style seating, FCW Bookshelf LIVE! is a dedicated area on the expo floor that features several business and technology authors who discuss their recent work with FCW Editor-in-Chief Troy Schneider in a live Q&A session. Interviews are recorded and uploaded to the ACQUIRE website after the show. This exclusive package includes 100 guaranteed leads per session, basic lead retrieval device and verbal recognition from Troy Schneider in introductory remarks. Your company logo will be included on all FCW Bookshelf LIVE! materials including the ACQUIRE website, pre-show promotional emails, onsite signage and in the show guide. Plus, your logo will be featured on bookplate stickers placed in each book and on a step & repeat located behind the FCW Bookshelf LIVE! stage. Don’t miss this opportunity to get your brand in front of these attentive government attendees.
WI-FI:
HIGHEST RATED ATTENDEE EXPERIENCE
AT ACQUIRE 2016!
$20,000
Promote connectivity and build brand awareness by sponsoring Wi-Fi. This package includes your logo and message on the login page for the free Wi-Fi throughout the conference area, Wi-Fi signage, recognition on slides, and verbal recognition during the keynote address. You will also be recognized in the show guide and wherever Wi-Fi is mentioned.
EXCLUSIVE EXPO FLOOR LOUNGE:
$15,000
The Lounge at ACQUIRE serves as an oasis for attendees to relax and provides your company with the opportunity to network with them. Package includes sponsor’s video on screens around the lounge, recognition on all lounge signage, one branded meterboard and charging station, opportunities to distribute handouts, literature stands, a lead retrieval device and basic water station.
EXCLUSIVE EXPO FLOOR CAFÉ:
$15,000
The ACQUIRE Café is a hotspot for attendees looking for lunch or a cup of coffee. Package includes sponsor’s video on screens around the café, recognition on all café signage, logo on a banner above the café, branded napkins and coffee cup holders and an opportunity to distribute promotional material.
MOBILE APP:
SOLD!
$10,500
The official ACQUIRE mobile app is your chance to be an intimate part of the attendee experience. Package includes enhanced exhibitor listing with logo and product description, banner ad and landing page, 5 push notifications during the event, logo on all app signage and promotions and full access to app analytics post show.
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SPONSORSHIPS
MORNING COFFEE:
$10,000
It’s the perfect way to start the day! The coffee station will be located near the keynote theater, providing you with an exclusive and highly visible branding opportunity. Sponsorship includes branded cup holders and napkins, recognition on all coffee station signage and in the printed show guide. The coffee station will be open for an hour and a half each morning.
EXHIBITOR THEATER SESSIONS:
$7,500
These convenient 20-minute sessions on the expo floor are an excellent opportunity for you to showcase your innovative products and technologies to attendees. Your session will be promoted on the ACQUIRE website, in the mobile app, on signage and in the show guide.
ATTENDEE BAGS:
$7,500
Your company logo will appear on bags distributed at registration to all attendees, with an option to include an insert in the bag itself. This bag is durable and will continue to be used by attendees long after returning to their offices. Bags are produced by 1105 Media and cobranded with sponsor and ACQUIRE logos.
NEW! BANNERS IN HTML EMAILS:
$7,500 FOR 5 EMAILS $5,000 FOR 3 EMAILS
Deliver your message to thousands of potential attendees and registrants by sponsoring an ACQUIRE promotional or event update email. Your company’s banner ad will appear within the body of the HTML email with a link to your site.
PHOTO BOOTH:
$7,000
Bring together attendees in a fun way by sharing lasting images from the conference! The photo booth will be promoted as a key destination on the expo floor—a great way to drive traffic to your booth! Your logo will be incorporated into the photo booth, on photo booth signage, as well as on the printed photos.
NEW! CONFERENCE NOTEBOOKS & PENS:
$5,000
Put your company logo or web address on hardbound notebooks and pens used by ACQUIRE conference attendees! Sponsor supplies notebooks and pens.
NEW! CHARGING STATION:
$5,000
Charging stations offer full branding, an LCD screen that includes a video about the sponsor and a variety of charging capabilities for phones and other hand-held electronics. These stations charge fast and are highly utilized by attendees. Limit: 2
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SPONSORSHIPS
LANYARDS:
$4,500
Get your name out in front of all attendees, sponsors and speakers at ACQUIRE 2017! These lanyards are used throughout the event to display required credentials. Lanyard is produced by 1105 Media and co-branded with sponsor and ACQUIRE logos.
NEW! KEYNOTE CHAIR DROP:
$1,250
Distribute a flyer with your company’s information on every chair at the keynote address. Sponsor provides handout; content subject to approval by Show Management.
NEW! CARPET CLINGS:
$1,200
Highlight your brand with a carpet cling featuring your company logo and booth number. Carpet cling is 4’ x 4’ and is placed in front of your booth; sponsor provides artwork.
NEW! SHOW BAG INSERT:
$500
Include your promotional item in each of the official show bags handed out to the attendees at registration. Promote a new product or encourage attendees to drop by your booth for a special event. Insert provided by sponsor; limit 1/sponsor. Limit: 5
ENHANCED ONLINE LISTING:
$250
Upgrade your exhibitor listing by adding your company logo to your online listing and increasing your company description to 150 words.
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PRODUCED BY
Reserve Your Exhibit Space Today!
Call us today to find the right fit for your needs and budget. Custom programs are also available.
Stacy Money Senior Sales Director, Events 415.444.6933 smoney@1105media.com
Pavilions: Information Technology, Acquisition Management, Professional Services, Enterprise Architecture
Pavilions: Happy Fed, Project Management, Office Management
COMPANIES A-L, #0-4
COMPANIES M-Z, #5-9
Kharry Wolinsky 703.876.5069 kwolinsky@1105media.com
Alyce Morrison 703.645.7873 amorrison@1105media.com
Allison Frith 347.385.4452 afrith@1105media.com
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