Digital Trends of Classified Ads in Online Media Presence The expenditure of Australia’s online advertising continues to grow at 7% year on year increase with total revenue of over $7.9 billion. These reports are according to IAB/PwC Online Advertising Expenditure Report. In addition, all the categories experience a growth rate of 15% year on year. Real Estate remains a leading sector in the classified section with Recruitment and Automotive following next.
Online classified ads are ready for a full throttle. In 2018, the revenue in classified ads is over US$ 224 million. The revenue is expected to grow at a CAGR rate of 4.6% which results in the market volume of US$268 million in 2022. Recent Trends in Classified Ads Online Buyer-focused ads The first generation of the buyers has shifted their focus on the sellers especially in the vertical market. The marketplace is generating revenue from different commercial listings. Vertical or horizontal Verticals market segments have been open and the market cannot miss this opportunity to make money. With huge amounts of traffic and private listings, horizontals are placed perfectly to serve the market. Disintermediation
This is something the classified industry has been waiting for a long time – eliminating the middleman. We know agents will not disappear overnight but a change is on the way. However, vertical markets will be facing a dilemma in the future of serving the commercial customers to gamble for the future? Online Advertising Industry trends The revenue in the classifieds currently responds to 0.02% of the country’s GDP. The current spending in Digital Advertising is over US$3,789m in 2018. Hence we can see employment rebound in 2010. The print media has been fundamental driver over the past decade. The total expenditure of online classifieds is $617 million in 2010 which is almost 60% increase from 2007. The Australian market is different from the USA and UK where the market is driven by local players. This is a time where the global trends are dominated by global structures and industries. Directories and Search continue to dominate classified sector representing 45% of all advertising dollars in Australia. The general display and video component grew 6% and 43% respectively. The video advertising grew from $329 million from $760 million in 2016 to 1.1 billion in 2017. This demonstrates a highly positive trend as brands seek luxurious environments to showcase their offerings. In 2017, according to IAB/PwC Online Advertising Expenditure Report general display advertising bounced back from 14.2% to 21.1%. Future of Online Classified Ads Increase in the usage of smartphones will have a positive impact on the classified platform globally. In short, online classified ads are all set for the future growth, welcoming new players and technical innovations to grab attention. Some classified ads offer paid services as well apart from Google Ads. A user can use the paid services to enhance their visibility on the site. Classified Ad site offers multiple package options to choose from and the payment gateway is completely secured. For businesses, one can buy a space on the website to display their ads. However, one can integrate this into the website at a later stage.