What is Mobile Advertising and How Does it Work?

Mobile Advertising: The Digital Step towards Customer Engagement

Posted By:- Global Vincitore LLP

The overall time spent on mobile phones has drastically increased over the past decade. As a result, businesses are seeking opportunities to utilize this high level of engagement to market themselves. Mobile advertising is the concept where enterprises reach consumers via remote devices to sell their services.

What is mobile advertising, and how does it work?

Mobile advertising is advertising a company and its services to its target audience on remote devices such as mobiles and tablets via SMS, videos, and many other ways. To create the right impact on customers, marketers use many channels and formats for advertising their services, including SMS, PPC, SEO, and content marketing. In addition, ads are made to display on mobile phones and other remote devices to reach a more significant segment of the audience.

Different Formats of Mobile Advertising

• Banner Ads The banner ads as the name suggest appears as banner containing the advertisement. The banner ads display does not block the user's view of the mobile screen and its content. They are considered to be relatively inexpensive. Though the space provided is very small, it is known to impact the device user significantly.

• Native Advertisements Native ads are very well-thought to display organically on apps. It is created to appear as the content of the application and not a separate Ad. Thus, the users are under the impression of continuity when the screen transitions from the advertisement to the actual content displayed. This way, most of the application users end up seeing the advertisement.

• Messaging SMS messaging is an old and effective add format. They are simple text advertising campaigns that are easy to create. Also, they are supported by a majority of the network carriers. Since the text is small, so it needs to be crafted very crisply and exciting. Options such as 'sign-in' are generally included in such emails.

• Video Advertisement Video advertisement format is growing at a swift pace as an engaging form of content.

Though they require good investment, the result is worthwhile. There are variations in the video Ad. For example, you can post a rewarded video ad that rewards the viewer for watching the video. Such initiatives are making the video ads format more lucrative.

However, while you can show anything through your video ad, you need to be very conscious to display only short and exciting content to engage the users.

• Interstitial Advertisement The time of display is very crucial here. The ads are displayed at the ad transition to appear natural. Interstitial ads appear to be videos that grant next-level access to users. It does not interrupt the user while using the app but uses the time lapsed while leveling transitions or app closure which hooks the user's interest. This increases the probability of the advertisements being watched.

• Rich Media Advertisement Rich media includes a variety of media, including text, image, audio, and video. The game plan is to use the media that delivers the most impactful message. For example, rich media advertisements create a better brand recall and marketing with stimulating and engaging promotions.

What are the most popular platforms for mobile advertisement?

Multiple platforms for advertisements have sprung up following the widespread use of mobile phones in daily life. Social media marketing plays a massive part in making these platforms a success. Mobile advertising platforms have a dashboard that helps you devise and manage advertisement campaigns.

The flexibility to structure the marketing campaign on various parameters such as budget and frequency makes these platforms essential for any successful mobile advertisement campaign.

1. Google Ads Google is the most popular search engine, implying that most of the online crowd will access Google. Google ads support multiple advertising formats, from audio to videos. They are designed to display the ads for related searches, making this platform highly competent and profitable.

2. AdMob AdMob uses AdSense and other technologies that can help you scale your revenue. This Ad platform supports almost all the advertisement formats, which makes it very popular. In addition, the analytics feature allows you to analyze the parameters such as views, reach, and user engagement of the Ad.

3. Facebook and Instagram Ads Viewers' engagement is high for Facebook and Instagram on mobile phones, making them an ideal platform for every kind of social media marketing. Facebook Ads offers exciting features such as stories, photos, videos, and whatnot. This feature-rich functionality is one of the primary reasons to place Ads on Facebook and Instagram Ads. Additionally, there are tools to manage, analyze and select your audience.

4. Twitter mobile Ads Twitter is an ideal social media advertising platform as consumers frequently use it to stay updated. Like any other helpful platform, Twitter Ads allow you to select an audience and adjust the bid according to your budget.

5. Linked Mobile Ads Linked in one of the best platforms for B2B marketing. The Linkedin users are professionals from every domain, which gives you access to a large consumer base. Additionally, since they are all professionals, they spend time on LinkedIn, which increases your Ads' visibility.

How do advertisers select the right platform for their mobile ads?

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The process is straightforward.

First, identify your target customers and segment the market. Next, chalk out the

advertising platforms that are most used by your target customer segment.

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Set goals for your advertising campaign. It can be enhanced customer engagement or building brand awareness. You can also bring the budget into the picture.

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Next, club the above to aspects to identify the platform that offers you each of these features. The ideal advertisement platform should provide you with broad reach, high penetration in your segment, significant parts on budget, and functionalities to attain your goal.

Conclusion The right mobile advertising platform will help you create an impactful digital marketing campaign. With every industry going digital, mobile advertising becomes imperative to stay abreast with the latest. You can hire us or any other social media marketing agency to develop and implement a profitable mobile advertising strategy.