The Best Times to Post on Social Media Platforms in 2021

What’s the Best Time to Post on Each Social Media Platform?

ANALYSIS FOR FACEBOOK, TWITTER, LINKEDIN, PINTEREST AND INSTAGRAM

Quick Overview 

You have the witty caption. The compelling message. The eyecatching photo.

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You’re ready to upload, edit, and press the “post” button.

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Some may brush timing aside as trivial. Does the time of day really make a difference when posting? Isn’t social media all about the quality of the content?

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Yes — to an extent. But research shows that time of day can, in fact, have an impact on the engagement success of a post.

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While the truth is that there’s no perfect formula for determining the optimal time to reach your audience, there are trends we can use to make our best-estimated guess.

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So, let’s dive in, and take a look.

LinkedIn 

With over 610 million members, LinkedIn remains the world’s largest professional networking site.

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As more people continue to gravitate toward this platform for professional networking, brands are also turning toward LinkedIn business pages in order to build their followers.

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A study by TrackMaven found, based on the average number of interactions per post, that Wednesdays at 9 a.m. and 11 p.m. are most effective, while weekends (especially Sundays) are much lower in engagement.

Facebook 

Due to limited organic reach, running a Facebook business account is different than a personal one.

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Though there isn’t one easy answer for boosting organic content on Facebook, a number of studies have come up with results for maximizing engagement.

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The best day to post was Thus., Fri., Saturday & Sunday in between 9 a.m. to 10 a.m and 1 p.m to 04 p.m.

Twitter 

Twitter is interesting as it’s one of only a handful few stages that has kept a sequential course of events.

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Expect for select presents, twitter settles on feature out of sequential request ( based on user interests ), practically is imperative to not having your posts become mixed up in the blend.

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For B2C brands, an analysis of user data showed the most popular days were Monday through Friday, falling between 9 a.m. and 4 p.m. The worst time for posting was in the evenings after 8 p.m., and on Fridays after 3 p.m.

Instagram 

Instagram’s algorithm prioritizes “latest posts,” rather than posting in chronological order. Still, in order to maximize engagement, the best time to post is during the week — with the best day being Thursday at 11 AM to 1PM, 7PM to 9PM.

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Best day Is Wednesday!

Pinterest 

Around midday from 12 pm – 2 pm. and in the evening from 8 pm – 11 pm.

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Your postings outside working hours and on weekends will generate the most interactions.

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As above mention, Saturday and Sunday gets Highest level of engagement on Pinterest.

What does this mean for marketers & Agencies? 

These insights are valuable for marketers to understand how people use these platforms on average.

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For example, there is a consistent trend with people being more active mid-week, specifically on Wednesdays. Additionally, there is more activity in the morning and afternoon, with a notable drop off during evenings and weekends.

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Brands can test out these peak engagement times and see what works for your unique audience — and adjust accordingly.

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Of course, timing is important, but it’s not all you need to have success on social media.

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