02 Strategic Planning in Contemporary Marketing 71. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as: a. retrospecting. b. planning. c. archiving. d. correlating. ANSWER: POINTS: DIFFICULTY:
b 1 Difficulty: Easy
LEARNING OBJECTIVES: CMKT.BOKU.14.12 - LO: 2-1 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS:
United States - AK - DISC: Marketing Plan A-Head: Marketing Planning: The Basis for Strategy and Tactics Bloom's: Knowledge
72. Product lines, pricing decisions, selection of appropriate distribution channels, and decisions relating to promotional campaigns are . a. fixed and unchanging b. independent of the impact of external factors c. dynamic in today’s boundaryless business environment d. determined from a purely retrospective viewpoint ANSWER: POINTS: DIFFICULTY: LEARNING OBJECTIVES: NATIONAL STANDARDS: STATE STANDARDS: TOPICS:
c 1 Difficulty: Moderate CMKT.BOKU.14.12 - LO: 2-1 United States - BUSPROG: Analytic United States - AK - DISC: Marketing Plan A-Head: Marketing Planning: The Basis for Strategy and Tactics
KEYWORDS:
Bloom's: Comprehension
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