ZC Marketing Consulting 2015

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About ZC Marketing Consulting More about what we do ZC Marketing Consulting was founded by Zoon Cronje in 2009: "Having gained experience in professional sports, online media, sales and marketing management I gained valuable insights into the requirements and shortcomings from all angles. It was within this niche that I saw the opportunity to create a specialist marketing solution� Our team of expert content creators and top professional photographers provide high impact media to engage with your target audience through a carefully crafted content and communications strategy. Through our specialist service offering we provide a holistic end to end service offering for all your content marketing needs including Public Relations and Digital Publishing.


ZC Marketing Consulting Services More about the ZC Marketing Consulting service offering •  •  •  •  •  •  •  •  •  •

Content Marketing Graphic design Videography Specialist Marketing and Consulting Photo Journalism New Media Public Relations Digital publishing Social media management Return on investment reports


Specialist Photography Service We offer a specialist photo journalism service Visit www.zooncronje.com for more


Specialist photography service More about our photography service We pride ourselves in providing top quality professional images with unrivalled turnaround on digital delivery to clients, media and social media. In addition to our extensive media database we also leverage shoots by sharing the imagery on social media where we have an extensive following. Our network of professional photographers are hand picked to make sure we deliver on the standard our growing list of premium clients have become accustomed to. Our chief photographer’s portfolio and most recent events can be viewed on www.zooncronje.com


Zoon Cronje Photography Portfolio Some of the top images from our chief photographer More images on www.zooncronje.com


Zoon Cronje Photography Portfolio Some of the top images from our chief photographer More images on www.zooncronje.com


Zoon Cronje Photography Portfolio Some of the top images from our chief photographer More images on www.zooncronje.com


Specialist videography service

Social media vidoegraphy service We storyboard the creative, shoot and edit video productions carefully crafted for social media showcasing brands and events.

www.vimeo.com/zcmc


Specialist graphic design service

Graphic design

First impressions are everything and our vastly experienced design team delivers prompt vibrant visuals Visual identity Web design Social media design


Specialist graphic design service

Graphic design


Inside|Line PR – Specialist PR Service FIT, FAST AND CREDIBLE – INSIDE LINE JOINS THE SPORTS PR RACE

Inside Line PR, a new endurance and action sports PR business was launched this month when endurance and action sports PR stalwarts, Zoon Cronje and Sean Badenhorst combined forces in an effort to grow the mainstream and niche media aJention in these areas. With the continued, significant growth in popularity of endurance sports like mountain biking, triathlon and trail running and action sports like obstacle racing, Cronje and Badenhorst, formerly working in opposition with their own PR businesses, decided to collaborate to add increased clout to their current and potential clients. “Between us, we were representing a very large portion of clients in the endurance sport market. But we each have different strengths. I felt that if we joined forces, we could offer the best of everything to our clients,” said Badenhorst, a former sports journalist and founder of TREAD magazine. “Zoon’s business, ZC Marketing Consulting, is industry leading in terms of digital communication and imagery. They do video, photo and social media really well. My strengths are copy tone, structure and timing, which for news is critical, especially when most news content is published online,” added Badenhorst. “Sean’s experience and credibility are unmatched in the endurance sports market. Between us, we believe we can offer our clients the best sports communication service in Southern Africa with Inside Line PR,”said Cronje. “Content and communication are where we are focused. We aren’t in the functions hosting business. We’re the guys that go out there and get dirty and sweaty and get the best media angles and fresh content at the right time,” added Cronje.


Specialist PR Service Inside|Line PR – Specialist PR Service

Inside Line PR’s clients include:

Events –mountain bike, road cycling, trail running, road running, duathlon, triathlon, obstacle racing and sports event launches/awards functions Professional teams and individual athletes – mountain bike, road cycling, running, multi-­‐‑sport and action sport Sports industry brands – both wholesale and retail as well as service related businesses For more details on Inside LinePR’s service offering, click here: hJps://www.facebook.com/notes/theinsidelinecoza/about-­‐‑insideline-­‐‑pr/344298752361414?id=334471226677500 Inside Line PR will also offer a dissemination service to other PR agencies that want to reach their established, extensive data bases in the fields of mountain biking, road cycling, triathlon, duathlon, off-­‐‑road triathlon/ duathlon, obstacle course racing and trail running. A separate photography-­‐‑only service will also be available. For more information contact Sean or Zoon at sean@insidelinepr.com and zoon@insidelinepr.com Stay up to date with Inside Line PR’s work via twiJer: @insidelinepr and Facebook: theinsideline.co.za. The website will be launched in early 2015.


Specialist publishing service

XtreMedia digital publishing

XtreMedia is a digital publishing service combining high impact visuals with top class photo journalism providing media service to events and brands in the niche between the public and the general media. At its heart it is essentially a collaboration between some of South Africa'ʹs top outdoor and adventure photographers giving events and the mainstream media some exclusive and explosive extreme sport content in the new media space. These digital magazine-­‐‑like publications can be seamlessly embedded in websites and has advanced social media sharing functionality allowing readers to page through each article without leaving Facebook or TwiJer using the reader.


Specialist publishing service

XtreMedia digital publishing

For more visit www.issuu.com/xmspread


Specialist publishing service

XtreMedia digital publishing


ZC Marketing Consulting partners

We couldn’t do what we do without these fantastic brands

THANK YOU



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