Imprints // BFA Graphic Design

BFA GRAPHIC DESIGN // ZONGRUN ZHAO

BFA GRAPHIC DESIGN // ZONGRUN ZHAO

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© 2022. All rights reserved. No part of this publication can be reproduced without expressed permission from Zongrun Zhao.

TO RECORD EVERY IMPRINT OF LIFE AND DESIGN //

SOLUTION //

In addition to the environmental protection and natural characters that fit the theme of world conservation, this conference branding system also adds many exoteric design elements, such as bright colors and flat graphical elements. By adding sets of large and small dots and contour map-style textures as the background to achieve design hierarchy and a visually dynamic balanced. Make sure the poster has eye-catching titles and images so that people can quickly capture information even at a quick glance. And when people are attracted to stop, they can also find more details on the poster.

BACKGROUND //

The International Union for Conservation of Nature (IUCN) is an international organization working in the field of nature conservation and sustainable use of natural resources. It is involved in data gathering and analysis, research, field projects, advocacy, and education. IUCN's mission is to "influence, encourage and assist societies throughout the world to conserve nature and to ensure that any use of natural resources is equitable and ecologically sustainable".

COURSE // PROJECT //

IUCN World Conservation Congress 2022

John Nettleton

Fall 2021

INSTRUCTOR // SEMESTER // DELIVERABLES //

Visual Systems 1 Posters Stationeries Website Conference needs

The logo has been improved to reflect a younger and more modern and feminine appearance to attract unconventionality customers, and the packaging highlights the quality of the beer’s own fruity and light taste.

OBJECTIVES //

SOLUTION // BACKGROUND //

Fruli is a high quality Strawberry Belgian white beer, produced at a craft brewery in Melle near Ghent in Belgium , Huyghe brewery which has been in the De Laet family for 100 years. It is a unique blend of white beer and strawberry juice. The juice complements the zestiness of the wheat beer and the result is a balanced and refreshing beer that is packed with strawberry fruit flavour: It is produced by blending Belgian wheat beer (70%) and pure strawberries (30%), and has 4.1% alcohol by volume.

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// Package Design 3 Redesign beer brand & packages Thomas McNulty

COURSE // PROJECT // Spring 2022 Glass bottles Cans Packages

IMPRINT 03 // TO HELP PEOPLE, PLANET AND COM–MUNITIES

SOLUTION //

We are originators and champions of a uniquely radical and optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where craftand quality endure. Where individuality thrives. Where in–clusion sparks creativity. Where we do more than sell clothes; we shape culture.

OBJECTIVES //

It is to retain existing customers. Compared with Gap, the characteristics of other competitors are stronger. Such as Zara dominates in the sense of fashion design; Uniqlo is known for the comfort and simplicity of minimalism.

BACKGROUND //

Gap is an American worldwide clothing and accessories retailer founded in 1969 by Donald Fisher and Doris Fisher. Fisherand is headquartered in San Francisco, California. The company operates six primary divisions: Gap, Banana Republic, Old Navy, Intermix, Hill City, and Athleta. Gap Inc. is the largest specialty retailer in the United States, and is the3rd in total international locations GAP offer people the best opportunities through its clothing designs.

Visual Systems 2

COURSE // PROJECT //

CSR system

INSTRUCTOR // SEMESTER //

Hunter Wimmer

Spring 2022 CSR Report with navigation system Branding Assets Website System

DELIVERABLES //

SOLUTION //

The special selling point of the restaurant is its retrothemed decoration. The entire restaurant looks like the movies in 90s, making customers feel as if they are on the set in Hollywood.

OBJECTIVES //

The big idea behind Big Daddy's Barbecue is to create a comfortable and intimate dining environment. The price is affordable and the taste is delicious, so that customers can feel a sense of belonging.

BACKGROUND //

Founded for more than 20 years, The taste remains the same. Affordable and friendly brand which is a famous restaurant in the local area.

SOLUTION //

Targeting a new demographic with the Compass compact SUV: young, urban adults, aged 22 to 30. Unlike its usual line of 4×4 vehicles, which appeal either to outdoor enthusiasts or baby boomers.

OBJECTIVES //

Create a new product line of power tools for Jeep. Maintain the brand values, fit the brand design style, and build more on brand trust that the brand has already established. To achieve the brand value: Freedom, adventure, authenticity and passion.

BACKGROUND //

Prior to 1940 the term "jeep" had been used as U.S. Army slang for new recruits or vehicles, but the World War II "jeep" that went into production in 1941 specifically tied the name to this light military 4x4, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. The Jeep became the primary light 4-wheel-drive vehicle of the United States Armed Forces and the Allies during World War II, as well as the postwar period. The term became common worldwide in the wake of the war.

STATEMENT //

SOLUTION //

Dip sip could clarify your purpose before making a choice. For example, at the beginning enter how long you are willing to wait, whether you need a quiet dining en–vironment, and avoid food such as gluten, pork, milk. The next step is to exclude foods that you and your friends do not want to eat today by category. Finally, restaurants are screened out for users to choose according to that. The social media function is also included on the app to chat with friends, and make choices online together to synchronize the results. This function supports multiple users to select together. In addition, it also contains a delivery function, select the restaurant you want delivery in the same way.

COURSE // PROJECT // Package Design 3 Redesign beer brand & packages Thomas McNulty

INSTRUCTOR //

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SOLUTION //

BIKETECH provides free or affordable access to bicycles for short-distance trips in an urban area as an alternative to private vehicles, thereby reducing congestion, noise, and air pollution. The sharing bike can reduce traffic congestion, particularly in large urban areas.

OBJECTIVES //

Remove the barriers of "the last mile” to public transport to provide a convenient, low-carbon life for the city. Flexible and lightweight, designed for easy, comfortable and safe riding.

BACKGROUND //

BIKETECH is a bike sharing platform providing flexible and lightweight transport mode , designed for easy ,comfortable and safe riding. Remove the barriers of "the last mile” to public transport to provide a convenient, low-carbon life for the city.

Graphic Design 3 Information Design Brand Identity UI/UX Thomas McNulty Michael Newhouse

COURSE // PROJECT // INSTRUCTOR // SEMESTER //

Spring 2022 Stationery

Mobile App Website

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THANK YOU //

To my family: Baba and Mama, Lao Ye, Lao Lao, Nai Nai. 顾我，复我，昊天罔极。

To my friends: Cara, Bowen, VV, Tiff, Ophe, Kuangkuang, Jenny, Jessica, Kim, Xinxin, Leo, Hevin. 感谢你们的陪伴，因为你们 我的留学生活才算完整。

To my instructors: Phil Hamlett, Mary Scott, Thomas McNulty, Hunter Wimmer, Michael Newhouse, David Hake, John Nettleton.

I will always remember your patience and encouragement

To Nina Araiza Pimentel, Dobeat Record, Xiaomeng Dai, Mrs. McLaughlin.

SCHOOL // Academy of Art University School of Graphic Design

PRINTING & BINDING // Blurb Publishing

COURSE // BFA Senior Portfolio Mary Scott

TYPOGRAPHY // Knock out Akzidenz-Grotesk

TEXT STOCK // Mohawk Superfine Eggshell #100 Text

CONTACT // Zongrun (Angelica) Zhao www. zongrunzhao.com

PHOTOGRAPHY // pexel.com pinterest.com