Fundraising and Communication
2020: Connecting in a different way Director of Fundraising and Communication, René Vlug, reflects on fundraising in COVID-times The results of the Fundraising and Communication Department were encouraging. Due to the corona pandemic, we were extremely limited in organising fundraising events, such as the annual door-to-door collection and school fundraisers. This reduced our income considerably. Yet despite a multitude of challenges, we experienced growth in nearly all donor groups: especially private donors and equity funds. The Corona Emergency Fund, which raised over 1.2 million euros, is of particular note. Thanks to this fund, we were able to immediately finance vital corona-related activities in programme countries. Our positive financial results can be attributed to our committed constituency as well as the commitment, creativity, and passion of our staff and volunteers. The Fundraising and Communication Department created a multi-year strategic plan aimed at a growth scenario. Keeping in line with institutional funding is of paramount important and will be prioritized. The growth realised in 2020 aligns with our strategic plan.
ZOA'S EXPENSES 1,6% 3,0%
95,4%
Spent on objectives
Costs of management and administration
Fundraising costs
ZOA'S INCOME 0,2% 8,3% 13,5%
77,9%
Project grants from institutional donors* Income own fundraising Income from other non-profit organisations Other income
Due to the pandemic the door-to-door collection was transformed into an online collection
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ZOA A N N UA L R E P O RT 2 0 2 0
*e xcluding project grants for consortium partners