WHAT IS MOBILE MARKETING? The first and foremost, a rapid definition: Mobile marketing refers to the art of marketing your business and its services to appeal to smartphone users. When executed perfectly, mobile marketing enables customers or possibleconsumers using smartphones with customized, time- and location-based information so that they can get what they need precisely when they look for it, even if they’re not th4ere. https://www.zizadigital.com/services/mobile-marketing/
HOW IT WORKS? Mobile
marketing in Lagos is made up of ads that are shown on smartphones, tablets, or other mobile units. Mobile marketing ad arrangements, personalization, and styles can differ greatly, as a majority of social media platforms, websites, and smartphone apps offer their own distinctive and customized mobile ad options. Just like social media development in Nigeria , mobile marketing has become an essential part of today’s business’s primary marketing roadmap.
TYPES OF MOBILE MARKETING STRATEGIES There’s
an impressive range of mobile marketing strategies to choose from. The type that works best for your venture will be reliant on your domain, target audience, and allotted budget.
APP-BASED MARKETING
This is a kind of mobile advertising which involves the use of mobile apps. While 80% of mobile time is consumedbetrothed with apps, there is no need to create an app yourself to get in on the move. Offerings like Google AdMobare supposed to help advertisers create smartphone ads that are shown on third-party mobile apps.
Facebook also enables advertisers to form ads that are combined into Facebook’s mobile app. Facebook’s mobile driven Post ads participate so faultlessly with Facebook’s news feed that users sometimes don’t come to know that they’re looking at ads.
IN-GAME MOBILE MARKETING In-game
mobile marketing means mobile ads that show up within mobile games. In-game ads can be shown as banner pop-ups, fullwidth image ads or even video advertisements that look between loading screens.
QR CODES
QR codes are skimmed by users, who are then redirected to a particular webpage that the QR code is linked to. QR codes are sometimesintegrated with mobile gamification and have a sense of mystery to them, as users who read them don’t always know preciselywhich website they are being taken to.
LOCATION-BASED MARKETING
Location-based mobile ads refer to ads that show up on mobile devices given a user’s location relative to anexplicit area or business. For instance, some advertisers may only prefer their mobile ads to run when users are within a 5-mile radius of their location.
MOBILE SEARCH ADS
According to one of the agencies involved in mobile marketing in Lagos, “these are elementary Google search ads made for mobile, some time spresentingvarious add-on extensions such as click-to-call or maps.
https://www.zizadigital.com/services/mobile-marketing/ +234 818 129 5000
hello@zizadigital.com 43B, Oduduwa Crescent, Ikeja G.R.A. Lagos, Nigeria