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Team DELTA Director: Prof. P L Arya. Faculty-in-Charge: Prof. Anil Gor. Faculty Advisor: Prof. Sameer Lakhani. Chief Student Editor: Tushar Dodia. Creative Team: Krishnapriya Yadav. Editorial Team: Priyank Chheda, Shruti Khambay.
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Page No.
Topic
4.
From The Directors Desk
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From Editor’s Wise Goldman of Nifty Call me backstage oh Lord
6. 9. 10. 12. 14.
Evil Empire How Arvind Kejriwal is killing it on Socil Media The Good, Bad and Ugly about Indian growth story
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New strategies for a rapidly changing Indian economy
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The real value
20. 22.
Why Technophobia—Social Media Safety Are you satisfied of you ???
25.
The duty of youth to challenge curruption
28.
Research Methodology
30.
Memorial Lecture
32.
Life @ Dalmia
34.
God exists, do human ?
35.
Poem and Game
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Prof. P L Arya, B.E.,(Mech) PGDM (IIM-A) Director. NLDIMSR Tie xjsjqo qf N. L. Dalmja Iostjtwte qf Maoahemeot Stwdjes aod Researci (NLDIMSR) js tq rrqxjde tie ijhiest tvaljtz maoahemeot koqwledhe aod dexelqr leaders qf jotehrjtz. Establjsied jo 1995, NLDIMSR ias rrqxed jts mettle as a B-sciqql by bejoh raoked amqohst Iodja's TOP 25 B-Sciqql Braods cqosjsteotly qxer tie last fixe years.. We are koqwo fqr qvr Academjc Rjhqr, Tqr Qvaljtz Facvltz, Tqr Nqtci Placemeots, Dypamjc Cvrrjcvlvm aod Stateqf-tie-Aru jofrastrwctwre. Ovr cqllehe js hajojoh mqmeotwm wjti exerz rassjoh year wjti qvr stwdeots makjoh ao jodeljble mark jo tie cqrsqrate wqrld. We are mqtjxated tq jocessaotly hjxe qvr best jo academjc sriere aod jo tie iqljstjc hrqwti qf qvr stwdeot cqmmvojtz. Ovr stwdeots are hrqqmed tq becqme cqrsqrate leaders qf tqmqrrqw wjti jocjsjxe skjlls, deer rqqted fwodameotals aod ijhi etijcal staodards. I see my stwdeots oqt kvst as resrqosjble maoahers bvt alsq as xalve based cartajos qf tie jodvstrz wjti hlqbal qvtlqqk aod a seose qf Iodjao cvltwre aod xalves. NLDIMSR rrqxjdes ao academjc eoxjrqomeot wiere qvtstaodjoh stwdeots frqm arqvod tie cqvotrz are cqotjovally cialleohed aod josrjred tq dq tiejr best. Wjti tie wjde srectrwm qf cqmmjttees jo qvr cqllehe ljke Fjoaoce Fqrwm, Ace Clvb (Marketjoh clvb), HR Clvb, E-Cell (Leadersijr Clvb), Alvmoj Clvb etc. we strjxe tq rrqxjde a rlatfqrn tq ovruwre tie jooate skjlls lateot wjtijo tie bvddjoh maoahers. Frqm debates, skjts aod semjoars, maoahemeot hames, tiey rrqxjde ao exueosjxe breadti qf qrrqruwojtjes fqr qvr stwdeots tq qvtsijoe. Wjti tijs oew eodeaxqr qf rvbljsijoh qvr cqllehe maha{joe "DELTΔ" – we hjxe ao exsressjqo tq tie koqwledhe jo tie mjods aod creatjxe arc qf qvr stwdeots, a ciaoce tq wjdeo qvr iqrj{qos, xalvable jorvts frqm tie facvltz members aod rrecjqvs arujcles by tie cqrsqrate wqrld. As we embark qo a oew kqvrpey, tqhetier we siall sajl jo tie sijr qf koqwledhe aod aociqr tie iarbqr qf svccess!
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“Tiaok yqv mvci mqre, Tiao a hreetjoh cao say, Becavse yqv were tiqvhitfwl, Io svci a ojce way!”
Tushar Dodia B.E.(Comp); MMS (Finance)
Greetjoh Readers!!!
“Tamsqma Jyqtjrhamaya”- Tie kqvrpey frqm darkoess qf jhpqraoce tqwards ljhit qf wjsdqm, tijs js wiat vojxerse aod svccess js all abqvt maoahjoh tiat ciaohe. Io tijs dypamjc wqrld, sceoarjqs are ciaohjoh at a rarjd race aod tie qoly way qf adartjoh tq tiat ciaohe js by accqmrljsijoh tie kqvrpey qf actvjrjoh mqre koqwledhe. Tq svrrqru yqvr tvest fqr koqwledhe, we are deljhited tq rreseot tijs jssve qf DELTΔ – Dalmja’s Edvcatjqo aod Learpjoh Tablqjd. As tie oame hqes, DELTΔ js a testjmqoy tq tie slqw aod svbtle jocremeotal ciaohe. Tie ajm qf maha{joe DELTA, js tq rrqxjde a rlatfqrn fqr academjcjaos aod rrqfessjqoal frqm djxerse dqmajos qf maoahemeot tq siare tiejr tiqvhits, jooqxatjxe researci aod rractjcal exserjeoces tq stjmvlate sciqlarly debate jo tie dexelqrmeot qf maoahemeot scjeoce aod decjsjqo makjoh. Jqvrpal js dedjcated tq rvbljsi ijhi tvaljtz cqotajos rrqxjdjoh meaojohgwl josjhits jotq tie svbkect areas. Tijs Vqlvme, DELTA-VII, wjll ielr yqv tq voderstaod wiy qoe oeed tq ciqqse Njftz Bees ( ETF) fqr joxestneot rvrsqse as well as tie Dvtz qf Yqvti jo eradjcatjoh Cqrrwrtjqo. Tie maha{joe alsq hjxes josjhit jotq tie svccess stqrz qf Exxqo Mqbjles. Yqv wjll cqme acrqss a sjocere attemrt wijci svhhests tiat Gqd exjsts bvt tvestjqos tie exjsteoce qf ivmao. Tie maha{joe alsq talks abqvt a kqvrpey qf Iodjao Grqwti Stqrz aod iqw a well koqwo sqcjal actjxjst Mr. Kekrjwal, alqoh wjti Aooa Ha{are starued tie rqljtjcal rexqlvtjqo jo Iodja. Delta wjll hwjde yqv abqvt, iqw tie rsyciqlqhz rlays ao jmrqruaot rqle jo decjdjoh wqrui qf laod qr stqcks aod based qo Njelseo researci wiat are tie New Stratehjes qoe siqvld vse jo Rarjdly Ciaohjoh Iodjao Ecqoqmy. Arujcle qo ‘Ljfe at Dalmja’ wjll refresi mqmeots sreot jo Dalmja. I am tiaokfwl tq all qvr readers fqr tiejr qxerwielmjoh resrqose. I iqre yqv wjll eokqy tijs jssve. I wqvld alsq ljke tq arrrecjate all qvr rrqfessqrs fqr tiejr cqostaot svrrqru aod hwjdaoce as well as Team DELTA aod Fjoaoce Fqrwm fqr tiejr cqosjsteot effqrus jo releasjoh tijs 7ti jssve qf DELTA.
Sq dqo’t wajt , Fljr tie rahe NOW !!! Wjsi Yqv Harry Readjoh !
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Just one call to his stock broker and setting its upper (selling rate) and Lower (Buying Rate), and you can be an active participant of whole basket of 50 stocks in NIFTY and manage to earn 3-4% return on investment per month. Continuing for two years, this strategy would help you to collect three-four dozen of Nifty Bees, which will be free of cost, which whenever required, you can cash on in market trading hours. Let us understand why one need to choose Nifty Bees ( ETF) for investment purpose, how can one be active participant without looking at stock market prices and its every second movement, and what strategy to be adopted for this successful creation of
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stock markets, bond markets and oil prices or currency markets. The fact that event-specific triggers can affect the broader market is an opportunity that smart investors can capitalize on. For instance, an extension of tax holiday to the IT sector will be a positive trigger for the BSE IT or CNX IT index. A single company may or may not respond to such triggers, but the sector will. Similarly, the presentation of Union budget will influence the Sensex and the Nifty. One bad news will plunge a script to 10-15% in fraction of seconds, but other scripts will kip index insulated to news. Holding broader indices in the portfolio allows one to exploit profitable opportunities offered by the asset markets. . What is ETF:
wealth with highly risky market environment and dull macro-economic pictures. Why go for Indices: Let us first consider why an investor should invest in the BSE Sensex or the Nifty, especially when their movements are influenced so strongly by developments in the corporate world, macro economy, even political events. The indices are tracked widely and are impacted by the central bank actions and global
ETFs are mutual fund schemes and, like stocks, they are listed and traded on the stock exchanges. The prices of such funds are valued continuously and can be purchased/ sold throughout the trading day. This flexibility in buying and selling allows investors to take advantage of the intraday price movements. In comparison, those investing in a traditional mutual fund can purchase units only at the fund's NAV, which is published at the end of each trading day. The trading and settlement mechanism of ETFs is similar to that of a regular equity share. Their trading prices are very close to their NAVs, unlike the substantial premiums/ discounts associated, due to Expected Dividend payout. In India, ETFs are currently available in equities, money market instruments (known as liquid ETFs) and gold. Equity ETF is a basket of stocks, which reflects the composition of an index, say, the S&P CNX Nifty or the BSE Sensex. The ETF's trading value is based on the net asset value of the underlying stocks that it
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represents. It is priced at one-tenth the respective index value. So, if the index is trading at 4300, its ETF will be priced at Rs 430.
How and Where for ETF: Now as we have understood the importance of investing in Indices-ETF, let’s look upon what strategy can make for this sustainable wealth creation; You need to have normal trading and DMAT account with any registered broker, and you need to invest in Goldman Sachs Nifty Exchange Traded Scheme (GS Nifty BeES) – dominant player in ETF segment of India. The investment objective of GS Nifty BeES is to provide investment returns that, before expenses, closely correspond to the total returns of the securities as represented by the S&P CNX Nifty Index. GS Nifty BeES have 99.84% securities covered by S&P CNX Nifty Index, priced at 1/10th of it. It can be bought in multiples of one,
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8 same like that of any shares of company. Vishal Jain is the manager of this scheme, with total experience of 15yrs. Listed NSE symbol: NIFTYBEES: INF732E01011 Strategies: Participating in Movement of Market You can create a Financial model with its basic Excel skills, which updates regularly. Being an Index pegged fund, GS Nifty BeES movement is restricted to movement of S&P CNX Nifty, Index of India. So far, index has 10% and 15% lower circuit once in Jan’08 in whole last decade. This makes sure that index movement is always in range for a particular day. On the basis on prev. closing price, next range is decided (Lower Limit for buying – Upper limit for Selling) Example: If Nifty closing price is 4995, then GS BeES should be at 495.95, considering this, if you feel nifty movement in gaps of 50, 100, 150, 200..( on both sides), 1st buying point for Nifty BeES would be 495.95(cmp)–5 (movement of BeES)= 494.95 and 1st selling point 495.5+5=499.95, so in this way, he participates in bear market and bull market.
Greatest Advantage of this strategy: It keeps you away with “Market Syndrome” i.e. research says, sentiments are high when market is booming up, i.e. people buy when prices are shooting up, and they tend to be upset, when market falls, thus falling in “Market Trap”. In this strategy, you sell when market is rising and buy when market falls, thus kipping you cash rich for bargain hunting, as you have sold in upper levels. Historical Data speaks for it: If you would have not adopted the strategy, and would have just invested in GS Nifty BeES on inception of this fund, he would have earned CAGR 18.31% or Rs. 58,514 on investment of Rs. 10,000. Below table shows how GS Nifty BeES have outperformed Nifty Benchmark For all youths of india, who would just start with initial pays and small savings, need to understand the new mechanisms of ETF – next safe investment heavens of india and not carried away by speculations for easy money play in stock market. Understand and Invest Wisely, and you will surely be future:
“Wise Gold Man of Nifty”
Mahesh Gurav B.E.; PGDM (Finance)
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Deliver me from the pangs of life, the painful shard Call me backstage oh my lord
(To which the lord replies) Only cowards leave the field in mid-fight And you are not that, my delight Understand your confessed father
Persistent failure, my only experience
And life will be free from bother
Utter hopelessness without deviance Disgust I feel when I look back
Don’t you dare question my love
With a combination of bleak future in black
It pains me more to see you suffer
You sit and watch the drama unfold Slowly as you poison my hold
Good or bad whatever life is I want you to be supreme bliss
To see me suffer you probably like A lost smile and countenance ghost like
You are sacred to me as I am to you My best creation I am but you
And I thought inside me you dwell When you push me to fires of hell
Please pardon the injustice of life I would die if, my son, you forget me
My life is a living obituary in abyss low And I hope you enjoy the show Where are you when I shout for help? Crying and weeping like a whelp When every smile is a borrowed one And every drag a punishment I can’t feel your presence Like an orphan with a lost essence I am tired of life my beloved lord Please have mercy and take me to the last resort
Kunwar Singh Thakur B.E.(Comp),MMS (Finance)
Call me backstage my lord
I want you to be backstage So that I can have your love The joy of our meeting, the happiest state Don’t you know I am thine But your role, the grand one, remains incomplete Come to me after living life as an honorable feat And with fanfare and open arms, backstage I shall welcome you Nothing will please your father more than to hug you
Recognize the power that is inherent within Like thousand suns blazing in a kiln Be mighty of deed and deep of love Oh son of god rise above
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Is there a company so large that it has its
own army? Can a company have its own foreign policy? Can profit be the only motive for a company and nothing else? The closest answer you get to all these questions is Exxon Mobil, which according to the Daily telegraph has become one of the planet’s most hated corporations, able to determine American foreign policy and the fate of entire nations. It also has a very bad environmental record. But it’s also one of the most profitable companies in the world and is the biggest company in the world with the market cap of around $450 billion. But the largest company in the world is actually just a small part of original parent company Standard Oil Co. Founded by J D Rockefeller in 1870 based in Texas. This was such a huge company that it made Rockefeller the first billionaire in history. This company became so huge in size that due to public outcry the Supreme Court in a rul-
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ing broke the company into 34 pieces; Today’s Exxon Mobil is just one of them. There’s a famous saying that wherever there’s oil, there are Americans. Exxon Mobil did that job for the nation till 1990. It acquired strategically important foreign oil reserves and made sure that Americans get cheap oil. But after 1990, due to nationalization wave in Middle-East and Latin America, the company had to move third and fourth world countries for oil. Small in size and politically unstable these countries depend big time on the royalty company pays them. Now the company can overthrow governments and dictators at their will and that may or may not serve national interest but the company doesn’t care about that. Company’s former CEO Lee Raymond had once famously said that I don’t run a US company and I don’t make decisions based on what’s good for the U.S. You’d expect a Big Oil chieftain to be ruthlessly profitminded, but to the point of putting profits ahead of country?
11 Too much isn’t it? Under Raymond, Exxon became a private empire, a ‘state within a state’. The company only cares for its shareholders and nothing else. A 1999 cable from the United States Embassy in Chad noted that Exxon was ignoring American diplomats there. He then asks: “And why should it be other-wise? Exxon Mobil’s investments in the ChadCameroon oil project would amount to $4.2 billion. Annual aid to Chad from the United States was only about $3 million.”
ny doesn’t believe in global warming and
Exxon Mobil’s foreign policy, orchestrated by a political division including National Security Council and State Department alumni, sometimes coincides with that of the United States, and sometimes diverges.
Even East India Co. was under the control of British Empire but apparently no one can control Exxon, not even the most powerful nation in the world, USA. All this gives us something to think about. Imagine a world ruled not by nations, but by huge corporations like Exxon, IBM, BP and even our very own RIL and TATA’s .Where these companies have their own armies and foreign policies and are not bound by national boundaries or interest. Manipulating politicians and bureaucrats, changing country heads at their will. Controlling governments including their own. Driven only by profits and shareholder’s interest in their mind .Doing what everyone in business should do i.e. business and nothing else .No CSR, no PR. No ethics only profits. Capitalism in its most true and purest form.
Exxon Mobil has its own armies — and, in these days of outsourcing, also hires those of others. In Chad, its 2,500 security men patrolled the countryside in white radioequipped S.U.V.’s, watching for guerrillas as the company set up an intelligence operation bigger and better than the -local C.I.A. station. In the warracked Niger Delta, it gave boats to the Nigerian Navy, deployed its own vessels at sea to scout for pirates. Now after reading all these if you think Exxon is truly evil then wait there’s more. The compa-
spends money to lobby against green organizations. They also don’t employ people from LGBT community.
Allan Dsouza B.E. (Comp); MMS (Finance)
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First they ignore you, then they laugh at you, requires a lot of conviction and courage to say then they fight you, then you win something like this fearlessly in public. – Mahatma Gandhi Arvind Kejriwal personifies this quote. Arvind Kejriwal, an Indian social activist working under the banner India Against Corruption is reaching every household of this country via conventional and unconventional media. After being awarded Ramon Magsaysay Award for Emergent Leadership in 2006, for activating India’s Right to Information movement at grassroots and fearlessly working with Team Anna, he truly came up as a hero in recent times. After his separation from Team Anna, his movements have taken an unstoppable boost. He has emerged as Julian Assange of a nation which doesn’t have transparency at all in governance. He is making headlines since his press conference exposing a nexus between realty firm DLF and Robert Vadra (son in law of Sonia Gandhi). He accused Mr. Vadra of taking an interest-free loan of Rs. 65 crores and heavy bargains on land from DLF Limited in exchange for political favors.
An activist turned politician knows how to use new age media to reach people at a place where majority of them spend their productive time. He has left no stone unturned when it comes to using social media to spread awareness. His style of spreading awareness is completely different. He is not as calm as Anna Hazare nor he is as humble as Gandhiji, he is ruthless, he exposed the key people and provoked country to think about it. In a country like India where votes are casted depending on monetary and religious views, it is very important to provoke intellectual population to vote. Yes, it’s a matter of fact that in India, politicians have been cashing on illiterate, poor and ignorant vote banks as educated people are less likely to vote. It’s very essential to make this educated population realize importance of their votes. That’s what exactly Mr. Kejriwal is doing. One of the most active profiles on Facebook run in the name of India Against Corruption. (Refer image below). It is one of the most powerful medium used by Kejriwal and team to reach social media enthusiasts. They have used the power of Facebook to the fullest, they have also organized many campaigns and rallies, planning of which was communicated to people via this profile.
He also exposed Union Law Minister Salman Khurshid over financial irregularities in functioning of Zakir Hussain Memorial Trust. He didn’t stop there, after exposing key people in UPA, he targeted NDA. He alleged that Nitin Gadkari’s (President of BJP) factories have robbed the farmers of Vidarbha in Maharashtra of their land This fan page of IAC has more than 7,33,000 foland water. lowers. He didn’t stop again, he has unbelievable courage to target the richest and probably the most powerful man in the country. He alleged that it was Mukesh Ambani whose intervention resulted in removal of Jaipal Reddy as petroleum minister to satisfy his corporate motive of a rise in LPG price. He also said, “This country is run by Mukesh Ambani and not congress, both BJP and Congress are in Mukesh Ambani’s pockets.” It
1313 According to Facebook data, an average person on Facebook has 130 friends, if we calculate the viral effect of this fan page, they have been able to reach minimum 9,52,90,000 people. They don’t have to spend any amount to reach these fans again and again, once they like the page, they are permanent members of this community. Especially when such sensitive issues are most talked about in news papers and news channels, posts uploaded by such social community online are most likely to be shared by people. Power of a “share” is unbelievable. If a person with 1,000 friends on Facebook shares an update of your page, that update will be visible to those 1,000 friends. Now likelihood of these 1,000 people sharing and liking this update is also high in such sensitive scenario. That way the post updated by a page reaches to millions of people whether they have liked the page or not. This is the power of Viral Marketing. Now coming to Twitter: Mr. Kejriwal has always been one of the most discussed topics on twitter in India.
all the tweets having above 5 hash tags were talking about Arvind Kejriwal’s message. All these tweets were directly or indirectly talking about UPA’s inefficiency, corrupt political system, corrupt parties and corporates taking undue advantage of power. The message was conveyed. He uses Social Media very wisely. You just need to kick-start a movement on social media and then it goes viral like anything. Twitter and Facebook are not enough, you name it and Kejriwal is there. I recently visited QUORA where I saw questions and answers regarding Kejriwal and IAC. Every day millions of articles about Kejriwal are written on thousands of websites . These articles are also shared on social media platforms. The game is completely in Kejriwal’s favor when it comes to communicating through online media. In nutshell, Mr. Kejriwal rules social media as a social activist.
Every second, lakhs of tweets having a hash tag #Kejriwal are being tweeted. This keyword is really earning high value on social media. He enjoys 1,38,500+ followers on twitter but that matters the least if you look at the no. of tweets concerning Mr. Kejriwal are being tweeted. Today, when I logged in to twitter, out of 10 most discussed topics, 5 were somewhere related to Kejriwal. 1. Kejriwal 2. RIL 3. Prashant Bhushan 4. IAC 5. Mukesh Ambani. Yes, all these topics came up only after Arvind Kejriwal’s allegations on Mukesh Ambani. Indirectly
Jay Thadeshwar BMS,PGDM (Marketing)
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India - World’s Second fastest growing Economy poised to become World’s Economic Superpower and World’s 2nd largest economy by 2050 after China but is our Economy all healthy from inside and is Indian Growth Story still relevant or do we deserve a rate cut by credit rating agencies? These questions will be answered when we discuss Good, Bad and Ugly features of our Economy. GOOD: India’s biggest advantage is its Demographics, Population of over 1.2 Billion, having big appetite of consumption which helps Indian companies to depend internally for growth in future, as corporate across the globe are searching for new markets and Indian markets are still unexplored. India has the largest and youngest working population and it will not face ageing problem which Japan and other countries are facing till 2060, which means we have enough potential to be a Superpower and more importantly this resource is qualitative resource as said by President of USA Mr. Obama recently that ‘Jobs will follow where talent is, Kolkata or Cleveland.’ India has reserves of rich natural resources like coal, iron ore and other minerals which are helping our economy to a very large extent. One more important benefit is that bottom of the pyramid is still relatively unexplored and this section, be it rural or urban not only are getting educated but also are spending and saving. Indians are Savers; for more than a decade, India’s saving rate has been more than 30% which means high capital formation, though it is not sufficient for growth that it wants to achieve.
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BAD Indian Economy is too dependent on Service sector which contributes 2/3rd of the GDP, Service sector which is the fastest growing sector is one of the reasons for India’s growth story, but now we are becoming a service Economy and dependence on any one sector is not good for any country. If this trend continues, our country will be more vulnerable economically as we will actually produce nothing tangible and services is a product which is perishable so we can’t store it or even sell it at a lower price. Second most important problem is Infrastructure. We don’t have enough roads, railways or ports and whatever little infrastructure we have, it is not of good quality and this creates problems for development as goods are not transported on time, people can’t move easily from one place to another, according to an estimate India needs $1 trillion in next five years to have minimum infrastructure standard to sustain development and problem is Indian government does not have enough money to fund this need. Our Tax system is so confusing and also differentiated as each state government has different tax system, different way of calculation and also same goods maybe taxed heavily in one state and will be subsidized in another, like for E.g. most of the states have levied 20-25% taxes on Petrol and Diesel which is quite high and on same petrol and diesel only 0.01% tax is levied in Goa. This creates problems in free market economy. Also, we are over dependent on monsoons and it significantly determines our GDP growth rate, and one bad monsoon can
affect India’s economy for many years. UGLY India’s biggest problem is regulatory bottlenecks. Even though government has made liberalized industry, setting up and doing business in India is very difficult as compared to other countries. License raj may have gone but Babu (Bureaucrats) Raj is still prevalent. More than Administrative bottleneck we have lack of political support, and corruption adds to the economic woes. In this corrupt environment, crony capitalism survives but Market economy dies. India has 60% of population dependent on Agriculture but almost 60% of GDP comes from Service sector thus it gives conflicting signals to policymakers and investors as to which sector needs to be given more preference. Conclusion: Indian growth story may have many problems and rating agencies have many serious doubts but the fact that we have potential to be an economic superpower needs to be understood by the West and we Indians should not think that we are the best and we will rule the world in the next few decades but we need to work harder to end all the problems to be an ideal self sufficient nation rather than just an economic superpower.
Nischay Kalra BMS, PGDM (Finance)
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Inflation has become the biggest worry confronting India's government, its people and its corporate environment today. The government is rolling out measures -- essentially interest rate hikes -- albeit without much effect. The people are tightening their belts and reworking household budgets. Companies are evolving innovative strategies and have met with some success. Inflation and its impact on consumer spending and corporate marketing was the subject of a Nielsen India conference titled, "Consumer 360 India," held in Delhi in November. Nielsen is a global information and measurement company. While the conference didn't -- and couldn't -- address the core problem of inflation, it did offer some solutions from a corporate strategy perspective. The size of the problem is indeed daunting. Ruling at more than 9% since July 2009, inflation has forced the Reserve Bank of India (RBI) to raise interest rates 13 times over the past 20 months. The cumulative increase is 5.25%. The high interest rates have forced corporate India to slow down capital investment plans, which doesn't bode well for near-term and future growth. In the just-announced second quarter (July-September) results, some companies have reported reduced profits. Others have slipped into the red. Household spending also has been hit. But Raj Hosahalli, executive director of Nielsen India, said both consumers and companies have changed their strategies to cope with the times. "The Indian consumer has always been value conscious," Hosahalli noted. "Companies in the FMCG *fast-moving consumer goods+ sector will have to redraw marketing and pricing strategies in both rural and urban areas to sustain consumer interest." The good news for the FMCG sector is that while non-essential expenses have been curtailed, grocery sales have not been impacted,
and impulse buying categories have registered a distinct uptrend. Hosahalli said that the priorities of low-income, middle-income and high-income consumers are distinct in combating inflation. The low-income group's focus is 'How do I survive?' The middle-income group's is 'How do I balance?' And the high-income group's focus is 'How do I sustain?' But the budgets of all three groups have been reallocated; expenses on eating out, out-of-home entertainment and vacations have been reduced. Innovation Is Essential There is an opportunity for marketers to target the customers on increased consumption occasions, Hosahalli added. Another way is to innovate on package sizes and price. Samudra Bhattacharya, sales head of PepsiCo India, pointed out that PepsiCo had introduced smaller sizes in its portfolio at the "magic price point" of Rs. 10 (20 U.S. cents). These had done
very well, he said. He gave other examples -- Tata Gluco, a glucose-based beverage, which sells at 10 U.S. cents for 350 milliliters, and Kurkure Masala
17 Balls, a snack food that sells at four U.S. cents for 10 grams. Earlier, delivering the conference's keynote address, Arun Maira, a member of the Planning Commission of India, noted that business could be the agent for change. India needs to help bridge the chasm between those who have and those who don't. "India is a very large market with some very poor people," he said. It is necessary for business to come up with innovative business models to cater to the very poor, he added. Social Media Means Listening Another debate at the conference centered on social media. Few have managed to tap it properly, noted Anupama Ahluwalia, chief marketing officer of Coca-Cola India. "Social media is an interesting two-way medium that we are all trying to figure
sales are now estimated at US$12 billion and are expected to reach US$100 billion by 2025. There are several wrong notions surrounding the rural markets, conference speakers noted. "Contrary to the myth that rural Indians prefer small packs and sachets, the consumers there actually prefer the large packs, *which+ offer value for money," said Prashant Singh, vice president of Nielsen India. Additionally, companies that have worked alongside rural consumers to lend them support beyond the sale of their products have performed better. "Rural India presents a great opportunity," added Vikram Khosla head of sales (food) at tobacco-toFMCG major ITC. One Size Doesn’t Fit All However, not all categories are alike. A Nielsen analysis of 100 new launches shows that the growth curve is different across categories, said Acharya. New launches in the impulse food category have a shorter purchase cycle and typically generate higher interest among consumers. They reach their point of maxima fastest -- in as little as three-four months. Loyalty plays a big part in personal care products as consumers are less willing to switch brands. They could take 24 months to peak. Household care products reach their maxima somewhere in between as these products are driven largely by benefits rather than emotion. Based on Nielsen research, explained Acharya, there are 12 things that every new product must do to succeed. These are: offer true innovation; get noticed; land your message; communicate with focus; be relevant; be better; be credible; limit the battles; be in the right places; win the value equation; deliver on product promises; and be strong in the long run.
out," she said. "Yes, most brands today have a Facebook page. But how to use that page effectively is something entirely different." Kirthiga Reddy, head of Facebook India, cited Starbucks and Huggies Nappy Care as examples of brands that have leveraged social media successfully. "The key to tapping social media effectively is to listen to consumers instead of asking them questions, as they are already talking about your brand," said Farshad Family, Nielsen managing director (media), India region. "You must then make them feel special." Another challenge for marketers is offering social media applications for mobile phones. Research shows that customer behavior on mobile phones is distinct from that on the personal computer. According to a Nielsen study, by the end of 2012, more people will use mobile over the PC for social networking. Another big discussion of the day centered on rural markets. Urban may be where the action is, but rural has the volume. It has 69% of India's total populaShruti Bhaiya tion with 56% of the country's income. But brandB.E.(Comp); MMS (Marketing) ed FMCG penetration is only 34%. Rural FMCG
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Once there was a little island country. The land of this country was the tiny island itself. The total money in circulation was 2 Rs as there were only two pieces of 1 Rs coins circulating around. 1) There were 3 citizens living on this island country. A owned the land. B and C each owned 1 Rs.
He regretted having sold it. Luckily, he has a 1 Rs loan to C. He then borrowed 2 Rs from B and acquired the land back from C for 3 Rs. The payment is by 2 Rs cash (which he borrowed) and cancellation of the 1 Rs loan to C. As a result, A now owned a piece of land that is worth 3 Rs. But since he owed B 2 Rs, his net asset is 1 Rs.
* B loaned 2 Rs to A. So his net asset is 2 Rs. * C now has the 2 coins. His net asset is also 2 Rs. 2) B decided to purchase the land from A for * The net asset of the country = 5 Rs. A 1 Rs. So, now A and C own 1 Rs each while B bubble is building up. owned a piece of land that is worth 1 Rs. (5) B saw that the value of land kept * The net asset of the country now = 3 Rs. rising. He also wanted to own the land. So he bought the land from A for 4 Rs. 3) Now C thought that since there is only The payment is by borrowing 2 Rs from one piece of land in the country, and C, and cancellation of his 2 Rs loan to land is non-producible asset, its value A. must definitely go up. So, he borrowed 1 Rs from A, and together with his * As a result, A has own 1 Rs, he bought the land from B got his debt cleared for 2 Rs. and he got the 2 coins. His net asset is *A has a loan to C of 1 Rs, so his 2 Rs. net asset is 1 Rs. * B owned a piece of * B sold his land and got 2 Rs, land that is worth 4 so his net asset is 2 Rs. Rs, but since he has a * C owned the piece of land debt of 2 Rs with C, his net Asset is 2 worth 2 Rs but with his 1 Rs Rs. debt to A, his net residual * C loaned 2 Rs to B, so his net asset is asset is 1 Rs. 2 Rs. * Thus, the net asset of the country = 4 Rs. * The net asset of the country = 6 Rs; even though, the country has only one 4) A saw that the piece of land and 2 Rs in circulation. land he once owned has risen in value. (6) Everybody has made money and everybody felt happy and prosperous.
19 (7) One day an evil wind blew, and an evil thought came to C's mind. "Hey, what if the land price stop going up, how could B repay my loan? There is only 2 Rs in circulation, and, I think after all the land that B owns is worth at most only 1 Rs, and no more." (8) A also thought the same way. (9) Nobody wanted to buy land anymore. * So, in the end, A owns the 2 Rs coins, his net asset is 2 Rs. * B owed C 2 Rs and the land he owned which he thought worth 4 Rs is now 1 Rs. So his net asset is only 1 Rs. * C has a loan of 2 Rs to B. But it is a bad debt. Although his net asset is still 2 Rs, his Heart is palpitating. * The net asset of the country = 3 Rs again. (10) So, who has stolen the 3 Rs from the country? Of course, before the bubble burst B thought his land was worth 4 Rs. Actually, right before the collapse, the net asset of the country was 6 Rs on paper. B's net asset is still 2 Rs; his heart is palpitating. (11) B had no choice but to declare bankruptcy. C as to relinquish his 2 Rs bad debt to B, but in return he acquired the land which is worth 1 Rs now. * A owns the 2 coins, his net asset is 2 Rs. * B is bankrupt, his net asset is 0 Rs. (he lost everything ) * C got no choice but end up with a land worth only 1 Rs * The net asset of the country = 3 Rs. **********End of the story; BUT ************ There is however a redistribution of wealth. A is the winner, B is the loser, C is lucky that he is spared. A few points worth noting (1) when a bubble is building up, the debt of individuals to one another in a country is also building up. (2) This story of the island is a closed system
whereby there is no other country and hence no foreign debt. The worth of the asset can only be calculated using the island's own currency. Hence, there is no net loss. (3) An over-damped system is assumed when the bubble burst, meaning the land's value did not go down to below 1 Rs. (4) When the bubble burst, the fellow with cash is the winner. The fellows having the land or extending loan to others are the losers. The asset could shrink or in worst case, they go bankrupt. (5) If there is another citizen D either holding aRs or another piece of land but refrains from taking part in the game, he will neither win nor lose. But he will see the value of his money or land go up and down like a see saw. (6) When the bubble was in the growing phase, everybody made money. (7) If you are smart and know that you are living in a growing bubble, it is worthwhile to borrow money (like A) and take part in the game. But you must know when you should change everything back to cash. (8) As in the case of land, the above phenomenon applies to stocks as well. (9) The actual worth of land or stocks depends largely on psychology.
Pratik Bajaj B.Sc (IT) MMS MMS--Finance
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Y-Technophobia ?? Social Media Safety Do you fear while using social media or mails from another PC? Today after reading this article I am sure you will no longer be worried and won’t create loopholes for others to hack your account. Social media has now become a major part of our lifestyles and hence we must protect our account from being hacked and hence the security is now a major issue Whenever you login from any other Laptop/Computer (generally done by college students in labs) keep these important points in mind: While entering your email id and password make sure the box “keep me signed in” is not ticked. Never ever forget to logout, closing the window is not the correct option. Even if you close the window without logging out anyone can access your account from that machine. If you click on logout and your network goes off and you need to move from that place, try getting
the network and logout or better change your password since afterwards someone can access your account from that public computer Never click on any suspected links when your Facebook is logged in since it can spam your Facebook. Go to that link right click and select “ open link in new incognito window” If you are using Google chrome else ignore your temptation for such unknown links Use “Ctrl+shift+N“ and a new incognito window will open which doesn’t save your personal stuff, cookies, password, history etc and hence while using a public computer prefer using Google Chrome It is important to protect your Gmail/Yahoo a/c with which you link your social media, because if anyone has the password- they can go to Facebook, click on forgot password and get a new password and enjoy your profile ( Ensure Gmail/Yahoo password and security questions are safe and tough to guess) For Facebook : go to settings ( next to home) –account settings—security settings (left hand side) – login notification—enable( tick on mobile/push and/ or email) *Refer below image+
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Next time you login to your Facebook a/c, it will give you an option to save the device ( do it for the devices you use frequently) else click on don’t save and you will get an SMS, immediately So if anyone logs in without your consent you will get an SMS and you can immediately login and change your password *Refer below image+
Also in some computers there can be a key logger software or a hardware attached which records the sequence of your keystrokes For e.g.: if you enter abcd@abc followed by 1234 it’s very easy to hack your account in such cases To avoid such smart brains , be even smarter. Go to windows icon and search for “on Screen keyboard” Finally, avoid using social media or mails through other’s smart phones because there are Smart phones wherein you can automatically store all the email ids and passwords being entered Tech Tip: Do keep changing your passwords regularly and do not keep all your passwords same.
After doing this, to verify you can go back to settings and see and change at any point of time your recognized devices *Refer below image+
Ensure your passwords are not dictionary words, try using numbers or special characters in between your passwords since hackers can easily get the passwords which are dictionary words through various software.
Deepak Gumber B.E. (Comp), PGDBM (Marketing)
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friends-work life (over-involvement) is called “Local Lifestyle” Are you satisfied? Even if you are a ranker, or you may have Rs. 10lakhs package, you may have 1000+ followers on Facebook; but this question goes tougher to answer …. .. for each of us.
An MBA student running for his career, called and enquired in his dream company regarding any job opportunity. HR personnel replied, “We don’t have any vacancy”. But student forcefully requested for any position, be it sales or back office or clerical work. He compelled HR to review any position that could be made available by terminating the services of existing non performing employee in the organization. HR replied, “We have strong young loyal team working for company. We foresee no opportunity at least for next couple for years.” When finally call ended, he got satisfied and proud, because he was the one who was recruited 2months ago in the company. This is called “SelfEstimation”. “Ask yourself, are you Self-Satisfied? Are you working on your fullest energy levels?” Lotus which stays afloat in between the muddy waters but still rising up, fresh and charming; it’s there Saraswati Mata resides. Helping nature, no back-answering, taking feedback, constant learning, respecting elders, taking out time for self introspection, sharing with parents, taking disturbances and hurdles as pleasures, being proactive in all works of life is called “LOTUS Lifestyle”. Other part of life goes in travelling up and down in trains; full day in college or in outings and in corporate-
In a small village of Madhya-Pradesh, one boy just heard “Bharat Mata ki Jai”; it was enough to trigger his passion for his mother land, at the age of 16-17 he left everything and never came back – Chandrasekhar Azad. At present there is no “Chandrasekhar” but all are “Azad”. Born in 1889 and in 1908 he was hanged till death. Even before contributing something through voting rights, he contributed tremendous to Bharat and finished his life at the age of 18. His name is Khudiram Bose, every time recalled in the golden pages of Indian History. Just match your chemistry with some of these personalities and again ask yourself, “Are you satisfied?” “India” is no more “Bharat”. Valuable culture has lost its track and we people travelling on it have lost our way. Reading this article your smart-phone might ring by call or text, and you will loose your track of thoughts even here. In the vicious cycle of this world, majority of us are ‘Driven element’ ,but none of us are ‘Driver element.’ Following factors held the responsibility: Education: In School all textbooks used to have “Pledge” printed on the first page which starts with “All Indians are my brothers and sisters……..” If this was the thought to all, we wouldn’t have heard disaster news of youth crime. Value Added Teaching (VAT) is the important element missing in India, and it’s from this element that vicious cycle starts.
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Environment: Respiratory damage occurs when “Carbon is heavy and Oxygen is less.” Similarly, crime is like carbon dioxide and simplicity is like oxygen. But, today its crime to live a simple life, to have spiritual talks when friends meet in a group. More than the climate, it’s our thoughts that have been polluted by dangerous chemicals. To be in group, to be accepted by others you need to cross your fencing and get exploited. In your peer circle do you have people to whom you can ask for your true feedback? Hard to find a true motivator, because our idols in our mind are those people who drag us more inside materialistic world. Exposure: Socially or personally, exposure limit has gone beyond our imagination. ”We are driven as the world drives us.” Elements that have played a major role : Media - “One picture is more powerful than thousand words” Each story gives us an idea and every idea is presented as story. Liberal parents - The level of smoking, drinking in youngsters has risen up to such an extent that parents either don’t care or they don’t dare. We are intelligent but we lack intellect. Consider ourselves as water; there’s slope in front and temptation in form of addiction is the push, we are bound to slide down. A Brahmin had no finance for his daughter’s marriage and hence he decided to commit suicide. Before ending his life he thought “Let me do a good deed, I would sacrifice my life to lion; thus feeding him and saving a prey whom he would have pounced on.” There came a lion and the moment he was about to pounce, he heard a voice, “wait, this Brahmin is merciful. You must give him the jewelry you found after killing you last human prey.” – a Swan was the motivator. Lion gave the Brahmin all the jewelry. His daughter’s wedding ended happily. After 4 years, for another daughter he
thought, “Lion is my savior.” When he confronted the lion this time, a different voice was heard, “Kill this man, foolish lion.” – a crow was the motivator. “When motivator changes, the entire line of your future changes drastically” Ask yourself: What kind of person motivates/inspires/guides you? Every person has a) Public phase – through which he/ she gets the recognition b) Private phase – what the person is within himself / herself Rather than the surrounding worst factors, moments like valentine day, New Year day, college festivals are the prime culprits/ promoters who open the door for all sorts of addiction. It comes initially as visitor, becomes our trespasser with no purpose but gradually becomes occasional guest proceeding to resident and finally we become the owner of Addiction. At this level, we are nil at selfresistance and this provokes us for frustration every single moment. CDC (Centre for Disease Control and Prevention) under WHO concluded that 1 puff of cigarette = 50ml of smoke inhaled; 1 hookah session = 500ml of smoke inhaled. Hence, annually 1 cup of tar is ingested in our stomach. We never bother to bring any change in our public phase but for the private phase, we are knowingly/unknowingly bringing revolution. Focused reason being ‘We, ourselves are always longing for the temptation.’ Remedies for Self-satisfaction Be self-resistant – A single blow( addiction) of wind can spoil the entire rangoli (character). You are the one who have to close the window, door, ventilator and preserve your character. Dare to be different and maintain your integrity – If a man is surrounded by herd of goats, he would definitely not be driven to eat grass. In doing so, he doesn’t stand out as a weirdo but
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surely unique. Be selective - Select those personalities as your idols who give you perfect ideology and represent your icon. Never cross ‘CREASE’ and be on Simple life track – In cricket, the most important element is ‘Crease’. Fours, sixes, run out, no ball are all on basis of a single thin crease. We must have heard cars, bikes, trucks getting lost but have u ever heard a train getting lost? Because it never leaves track. If we leave our familial cultural track, we are bound to get lost. Change your complex – In a hospital, if all others are ill and you feel well; do you feel inferior? Consider yourself as ‘Zero’. 21 is twenty-one but 210 is more valuable. Zero is zero but always a hero. Change begins with pain but ends with pleasure.
Adopt ‘No SODA’ formula : S – Smoking O – Outing D – Drinking A – Adventure
To encase our “GATE” personality G – Generosity and Genius A – Accepting and accordingly acting T – Talented and Transparency E – Emotional and Energetic If you are hungry for the praise, you are bound to run on streets of this vicious world but if you are hungry for self-realization, than you ought to dive within your soul and know yourself. To be great, we have to attack others and gain position but to be good, we have to bring change within our self. Whenever in life you seem to find the surrounding factors/elements unfavorable and find a need to change the background, just remember.. ‘Be the change you want to bring in this world’ -Mahatma Gandhiji
Priyank Chedda BMS; PGDM (Finance)
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The Duty Of Youth Is To Challenge Corruption!!! The topic Corruption-Scam in India can run 500 lines, 500 pages and more and more also. Corruption has progressively evolved in every sphere of the Indian society. It could be in the form of a taxidriver manipulating the meter to jack-up the reading or a government officer taking bribe to promptly transfer your file to the next department or even yourself offering bribe to a traffic police on breaking a signal or be it a police constable asking 'chaipani' *tips+ in small amounts. Like this for anything and everything you have to dose with vitamin M *money+ to get things done. There are a number of scams in the Indian administration like: Coalgate Scam Commonwealth Games Scam 2G Spectrum Scam Telgi Scam Satyam Scam Adarsh Housing Society Scam Bofors Scam The Fodder Scam (CharaGhotala) Harshad Mehta and Ketan Parekh Stock Market Scam and many more‌ Corruption is also a well-known white-collar crime.
It is not limited to the concept of bribes of illegal gratification taken by public servants. The very famous white-collar scam names include Satyam, Enron, WorldCom, Societe General, Parmalat, Ahold, Allied Irish, Bearings and Kidder Peabody. It starts small. Typically, executives do not wake up one morning and say, "I feel like adding 5 billion rupees to our revenue today." They usually start by fudging the number a little and then it grows. There are many causes of corruption in India. Nexus between bureaucrats, politicians and criminals is the main cause of corruption in every country. Lack of ethical qualities and morality among corporates, administrators and politicians, illiteracy among people, poor economic infrastructure – all these are types of corruptions which tightens the grip over people. Corruption has a worst impact on our economy and could destruct our image in international scenario. Best example of this is Commonwealth games scam. Commonwealth game is a global phenomenon and recently exposed scam has maligned the image of India in the global scenario.
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26 We will have to have planned measures to fight corruption. Bureaucracy should be made more citizen friendly, accountable and transparent. More and more courts should be opened for speedy justice. Lokpal and Vigilance Commissions should be more powerful and of independent nature so as to provide speedy justice. Other measures like strict laws should be made; political interference should be minimized; power to make policies in public interest should be vested with independent commissions; people should have a right to question the elected representatives and get answers; funding of elections should be banned and there should be State funding of election expenses for candidates and persons with criminal records should be denied to contest elections. More areas of public interest should be covered under Right to opposition against allowed Information, which will empower the citizens to ask for more information. Stringent actions should be taken against corrupt officials. An immediate function which needs to be taken is to literate the people. Whistle blowing is an honorable technique against corruption used by many multinational
corporates, recently in news. Whistle blower is a person who raises a concern about wrong doing occurring in an organization. Whistle blower frequently faces reprisal from organizations. Whistle blowing policy should be made mandatory with clear cut guidelines for prosecuting intimidation of or retaliation against complainant and an act for the protection of “Whistle blower” should be made. The life and future of the nation is secure only when the nation is corruption free. Honest and dedicated persons in public life could be the most important instrument to tackle corruption. Priority should be given to make all public offices more people-friendly in reality. The fight against Corruption may well begin with simple acts of documentation. Media also can play a significant role to abolish the corruption by exposing the corruption. In last, few words by Anna Hazare “Khazane ko choro se nahin pehredaro se dokha hain. Is desh ko sirf dushmano se nahin, in gaddaro se dhokha hai. Yeh gaddaar baithe hain.”(We should fight! The funds in government treasuries are ours. The treasuries are not threatened by thieves but by those who guard it.
27 The country is not betrayed by enemies but by these traitors.) Let each one of us contribute in smallest of ways to make this nation a better place. I made an attempt in my capacity for fighting against corruption by choosing it as my profession. In my 5 years of stint with Deloitte Forensic, I have assisted to investigate and unearth numerous scandals in corporates and the individuals connected with them at all levels. Express your solidarity for the modern Gandhi, Anna Hazare and take that small step for eradicating corruption from our country. Empower the country in this movement because this involves each one of us. Go for it guys! Let’s have a corruption free India because we deserve it!
Pooja Dedhia MBA (2006-08) Deputy Manager – Forensic & Dispute Services Deloitte
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Analysis of motivators and Barriers in Pharma Sector This report is based on the extensive research that was conducted by me (Ridima Wali) and Ankita Mishra from Human resource as a part of our extended project during our winter internship at Alembic. This project acted as a catalyst and helped us in getting our job at Alembic Pharmaceuticals. When you will read a report ,you will come to know, the way one should conduct a research project. My special gratitude towards Mr. Tejas Fadia, whose consistent efforts made this happen. The Objective of the project is as follows1.To understand the motivators and barriers among the Medical Representatives of reputed Pharma Companies ( around 1012). 2.To understand the perception of doctors about the MRs of different Pharmaceutical companies. 3.To suggest recommendation to increase the retention rate of MRs at Alembic
nication etc. Sample- 100 MRs and 25 doctors of varying specialties were interviewed (face to face) Post interviews, once the responses were collected and collated, SPSS was used as a tool to analyze the data and various conclusions were deduced. Research Methodology Once the responses were collated the data was analyzed on SPSS using criteria like means, correlation, and regression to evaluate and deduce conclusions For doctors’ survey, SPSS was used to undertake perceptual mapping process which gives an idea about the parameters in which the MRs of various pharma company excelled or needed improvement. Time Duration And Phases The project was divided into 2 phases-
Methodology 2 structured questionnaire were prepared for MR and doctor interview respectively. The questionnaire for the MRs covered various parameters like Company culture, recognition from Company, social status as an MR, the performance evaluation criteria etc. The respondents were asked to rate above mentioned parameter on the basis of their satisfaction and the perceived importance. As a perception survey, the doctors were asked to rate the MRs of various companies (the same reputed pharma companies as used for MR s) on various criteria like product knowledge, commu-
1.Interview – 2 months 2. Analysis of data and Finalization of Report – 10 days Report Preparation ( Variables ) After analysis, variables were found out and from this variables, the top 3 motivators and top 3 barriers for the MRs were selected. This variables helped MRs either improving or hampering their performance, respectively. We decided the flow of our presentation which was as follows1. Variables of the questionnaire were explained
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2.The areas and territories that were covered for interview process, were mentioned 3. A comparison among various motivators and barriers were undertaken 4.The barriers and motivators of various Pharma Companies were explained 5. Various Correlations between variables were explained with the help of qualification and age of the MRs and with respect to their social status, compensation , recognition, etc. 6.As doctors’ perception survey, along with representation of perceptual mapping, the perceived importance of parameters was ranked. Finally the top 3 motivators and barriers were revealed
4. Mapping is an important and useful concept, get thorough with it.
Conclusion:1.During face to face interviews, it is important to explain the purpose of interview and make the interviewee comfortable 2.The wordings of the questionnaire should be simple, to the point and crisp. 3. MRs should not be hesitant to approach to doctors for interviews.
Snapshot of Perceptual Mapping
Ankita Mishra
Ridima Wali
BSc. (Biotech); PGDM (HR)
BSc. (Biotech); PGDM (HR)
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"One can pay back the loan of gold, but one dies forever in debt to those who are kind." Similarly We all have been indebted for ever for the kindness that Mr Jayant Narlikar has shown upon us by enlightening us with his words of wisdom on the special lecture organized in the memory of Late Shri Niranjilalji Dalmia. His immense knowledge could be clearly reflected in his brief presentation on the subject of scientific temper and its prevalence today and Astrology. He started his lecture with some inspiring words stated by Pandit Jawaharlal Nehru: “The impact of science and modern world have brought a greater appreciation of facts, a more critical faculty, a weighing of evidence, a refusal
to accept tradition merely because it is tradition…. But even today it is strange how we suddenly become overwhelmed by tradition and the critical faculties of even intelligent men cease to function…only when we are politically and economically free will the mind function normally and critically” There are certain phenomenon seen to occur in our physical world i.e the Nature and experiment is set up to observe these phenomenon. But the outcome of the experiment should not depend on the human element. The scientist also believes in repeating the experiments. Indeed, the
31 modern scientist knows that no scientific theory howsoever right it may seem to be present, will entirely be correct. The essential thing in science is for the scientist to think up a theory. There is no way of mechanizing a process; there is no way of breaking it down into a science factory. It always requires human imagination. The subject of Astrology is based on to the answer of the question being “Yes” and important is how a scientist will go about testing the hypothesis that the answer is “Yes”. An Astrologer requires well defined and unambiguous set of rules and systematic study of large number of trials under controlled conditions. Mr Jayant also spoke about the Psychology of the individual who is attracted towards astrological predictions despite whatever scientific temper he/she posses. This is also called the barnum effect coming from the famous barnum and bailey circus in the united states. “Only when we are politically and economically free will the mind functions normally and critically” So do we Indians stand today vis-avis Nehru’s expectations. On one hand we have several NGOs devoting their tasks to spreading and to eradicating superstitions. Can we confidently assert that in the six and half decades since independence, we have made a significant dent in the wall of superstitions that had steadily thickened over the centuries? Certainly though the barbaric custom of “Suttee” stands abolished both in law and social mindset, but still there have been incidences of the same not many years ago such as the Case of Mrs Roop Kanwar, 18 year old widow. But perhaps of greater concern is the rising trend towards superstitions. Some symptoms can be cited of this trend such as with new technology, new superstitions are getting hold of the society. A recent rage is Vastushastra and its Chinese counterpart, the Feng Shui. One could easily enlarge this list. Granted there are problems with excessive reliance on automation, there are dangers of pollution with indiscriminate uses of technology,
there may be serious dangers for the society from continuing certain areas of scientific research, but this does not mean we turn away with the age old superstitions which have been proven to be invalid. Time Management is an important requirement very often neglected in our country. We have all heard complaining that the administration or a management of the institution takes up so much time that one cannot do anything creative. But if we let our colleagues share the burden through delegation of responsibilities, we can find more time for our cherished activities. It also becomes important how one manages the twenty four hours that all of us are allotted every day and night. So it all boils down to getting our priorities right and then fitting all things big and small in the right order within the limited time span available. As promised Sir ended his presentation in the 45th minute and may be the end could nothing be better but to prove the managements students like us that how time can be effectively managed. “Gratitude is the memory of heart” and we are indeed grateful to Mr Jayant Narlikar for his presence and the insights he brought to us and we wish him many more years of happiness and success.
Pooja Jain BMS; PGDM (Finance)
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“Life has three aspects: Paradox, Humor, ture, I feel glad, proud and inspired to have lived every minute of these twenty months and Change. fully with my soul untied and my enthusi- Paradox: Life is a mystery; don't waste asm unlocked. Often people have contradictime figuring it out. out. tory views about this Institute when I say - Humor: Keep a sense of humor, especially that it is a great place to study and spend about yourself. It is a strength beyond all two most valuable years of one’s life. Not measure that I have had a smooth ride all the time, - Change: Know that nothing stays the but howsoever it was, it has always added to my list of Learning, Experiences, Memosame.” same.” ries and Bonding. As very well stated and expressed by the dialogue above from the movie “PEACEFUL WARRIOR”, Life @ Dalmia for everyone circulates around the above three important virtues. The journey in this Institute has taken me through all the three phases. Paradox, where I spent a lot of time contemplating for my decision, to be in a Bschool, right or wrong; only when I found that I should keep my receiving end open to let anything and everything come the way it is. Humor, when most of the time went by in making fun of others and have laughed over the jokes cracked on self, actually made my relationships stronger with my peers. Change, when every moment of Joy and Happiness passed away and the way I spent my days and nights thinking about how cherishing it was only if I could get the so wanted ‘REWIND BUTTON’ in life. But now when I look back twenty months from today, I realize how incredible the time was which can never be brought back, leaving us in THE MOMENT with only memories and the vital experience.
One wonderful thing happened with our batch is that we started in different divisions which were consolidated of Finance and Marketing students. We were split into Marketing and Finance divisions after first semester. A lot of familiar faces became good friends in Marketing. PD Camp turned out to be a bonus in a way, where Marketing class went with one of the Finance Divisions which did not have our exclassmates. In merely three days, I was friends with almost everyone in my batch. Insane it is to know how early and easily people shift their preferences and even their friends. But even in this Kumbh of future Managers, I found a gentle group of true friends.
One can never have an idle mind here as 1st Semester goes off in getting adapted to the rigorous syllabus and heavy dose of Bench-warming sessions every day. Just when we started getting bored of the stale routine of Lectures, Institute brought our way Interesting Seminars and events. It was always fun to work in the organizing comIt is said that College life is the mittee and if not in the team, it was fun to Best time in one’s evolution and that it can be with friends in the Auditorium dozing off just be lived once. Despite the Dalmia Culin the last seats. When the academic bomb
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bardment felt taxing, came the extravaganza “Aakarshan”. Seven days filled with enjoyment, learning, cruel competition and highly motivated souls working just for one goal – to WIN IT. Every event that happened in the initial phase, be it ‘Mirage’ or ‘Madhyam’, ‘Shikhar’ or ‘Mulyankan’, ‘Utkarsh’ or ‘Manusandhaan’, enlightened us with different aspects of Management and some knowledge for lifetime. Talking not only about these inter-college events, even ‘Vishleshan’, ‘Funketing’, ‘Mediaevent’ and ‘Mudra Vinimay’ have helped each one of us unveil their hidden talents and unfolded a lot of masks of reality in everyone’s respective life. This Institute provides a huge platform to the students to explore themselves and overcome their self -imposed barriers.
get that this learning is not monotonous like lectures but is full of enjoyment and fun. And to be with a bunch of 120 amazing people under one roof, it is one hell of a time.
It is not always a single man that creates history; one surely needs to understand that without support or reconsideration of thoughts, nothing can be perfect. In fact, with a cluster of people adjusting with you, even the imperfection can be celebrated. That is what we have done in the last twenty months. Have LIVED all the major concepts of Management like Conflict management, Stress management, Anger management, Team management, Time management, Crisis management, Leadership styles, Negotiation skills, Supply-chain Management with or without having any knowledge of it. And not to forget, have thoroughly en“A new born child doesn’t stand on joyed it. his feet from day one. It is nourished and brought up by its parents”. parents”. We always were blessed with guidance and co“Stepping into this world of operation of our Seniors and Faculty mem- knowledge, my potential was blinded by bers in every step we took in this Institute. my notion, Be it to successfully organize an Event or to The obstacles in the past proved crack a midway to be saved after a mishap. to be Doors-for-future with frictionless It never occurred to us that we were in a place where we’d just come to study and go motion. back home with bunch of books and load of While leaving this place I just want projects on our heads. (Not to forget, this to give all my junior kids a friendly Word, was always the scene). Live the moments of Learning here with joy, for the time once lost won't be “A mind that is stretched by a new recurred….” experience can never go back to its old dimensions”. mensions”. Such an experience was added to the ladder of Life, called “PD Camp”. Talking about the events at the Camp and the activities, task being performed, I am very much overwhelmed by the way they are planned and organized. Every event has a different kind of learning in it. Not to for-
Mahesh Toshniwal BMS,MMS (Marketing)
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He is the reason that birth and death takes place, Described as the one with multiple faces and also some times with-out a face. Comes in many forms, Invisible to the eye but is present all around, In this universe nothing belongs to you, everything is his, from the sky to the ground. Everyone remembers him during bad times, but forget him when the time is good, To achieve him was the main reason of our birth, but we now only work to get money and food. Pure we were but now we are full of fear, jealousy, anger and greed, Slowly slowly from humans we are being like the animal breed. Took so many avatars to show us how to live and lead our life, But nowadays people are killing each other and in their hands is the blooded knife. Do good deeds and rise up to the heavens was his only will, People now find petty reasons justifiable to kill ! Its been said that parents are a form of god himself, People today have even forgotten them and are worried only about well being of themselves. God is ready to shower his blessings and give everyone an eternal boon, Hope things improve, there is harmony and this time of so called KALYUG will end soon.
Pratik Trivedi Bcom, MMS (Marketing)
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Sudoku Chal-
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N. L Dalmia Institute of Management Research and Studies Sector 1, Shrishti Complex, Opp. Bhaktivedanta Hospital, Mira Road (E), Mumbai-401104 Website—www.nldalmia.in